* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:08]
          UM, THIS IS THE 
          [CALL TO ORDER]
NOVEMBER MEETING OF THE CITY OF AUSTIN MUSIC COMMISSION, AND WE'RE GETTING STARTED AT 6 35. 
          HOLD THIS, I HAVE A COMMISSIONER AND A COMMISSIONER AL ME IS ON THE WAY. 
          AND THEY HAVE COMMISSIONER STRICKLAND MAHAN REMOTELY, AND WE ALSO HAVE DAVID GRAY AND US IN THE ECONOMIC DEVELOPMENT. 
          SO WE WILL START WITH MUSICAL PERFORMANCE. 
          SO WE HAVE OUR TALENTED FOLKS THIS EVENING. 
          YOU'RE COMING FROM DISTRICT TWO, SO I'M GONNA HAND IT OFF TOT COMMISSIONER. 
          GOT IT. 
          HI. 
          UH, GREAT TO SEE YOU ALL. 
          GREAT TO SEE YOU ALL TO SEE YOU. 
          UH, 
          [MUSICAL PERFORMANCE Kevin Flatt]
TONIGHT WE HAVE KEVIN FLAT JOINING US. 
          UH, KEVIN WAS BORN AND RAISED IN ARLINGTON, TEXAS, UH, AT AN EARLY AGE WITH A HELP FROM A MUSICAL AND SUPPORTING FAMILY. 
          BEGAN TO LEARN TRUMPETING GUITAR, UH, WITH YEARS OF EXPERIENCE AND KNOWLEDGE FROM TEACHERS SUCH AS KIM CALLOWAY, RAY SAKI, JEFF HELMER, JOHN MILLS, RON WESTRAY, AND DENNIS DODSON. 
          KEVIN'S BECOME A SUCCESSFUL FREELANCE MUSICIAN, AND HE'S LIVED IN AUSTIN FOR 20 YEARS. 
          UM, HE NEEDS TO BE A WELL KNOWN AND ESTABLISHED MUSICIAN ON CALL FOR TRUMPET, FLU HORN, GUITAR, AND HORN ANGELS. 
          KEVIN PLAYS REGULARLY WITH HIS GROUP K FRIENDS, GREAT MATCHMAKER, LOVE AND HAPPINESS PDA. 
          DEREK DAVIS, A TOWN GIFT DOWN MESS, MESSIER. 
          DAVE MADDEN DELI. 
          ETON IS CURRENTLY MUSIC DIRECTOR AND OTHER FREELANCE OPPORTUNITIES. 
          UH, KEVIN'S PLAYED WITH MANY GREAT BANDS AND MUSICIANS, DUMPS TO FUNK SPOON. 
          WHAT MADE MILWAUKEE FAMOUS BAND OF LINE? HORNS, BOOMBOX. 
          ATX TO EAT, EAT. 
          JIMMY'S CURTIS LEE, THAT'S JAMES WALKER, DON HARVEY, AND A IS RED. 
          TAIKA JONES. 
          DAVE SHIRT, NOW JAZZ ORCHESTRA. 
          AUSTIN BIG BAND, NARO BAND, UH, AUSTIN POPS, AUSTIN SYMPHONY, BIG BAND, MANY OTHERS. 
          UH, AND HE HAS AN ALBUM RELEASE THIS FRIDAY AT HALF STEP, UH, AT NINE 30. 
          AND SHOULD WE, SHOULD WE HEAR HIS TUNE? AND THEN MAYBE WE CAN TALK TO KEVIN A. LITTLE BIT IS STARTED, 
          [00:06:35]
UH, ANSWER ANY QUESTIONS. 
          SO, LAUREN, DO YOU WANNA ASK ANY QUESTIONS? YOU SIT RIGHT THERE. 
          YEAH. 
          COOL. 
          BEAUTIFUL. 
          YEAH. 
          , JAZZ, BABY. 
          . 
          YOU WANNA GO? UHHUH. 
          AWESOME. 
          WELL, THANKS. 
          THAT WAS BEAUTIFUL. 
          THANK YOU SO MUCH. 
          . 
          WAS THAT ONE OF YOUR ORIGINAL TUNES? UH, YES. 
          IT'S, UH, ONE OF MY ORIGINAL TUNES, UH, WRITTEN FOR, UH, MY LATE DOG, ACTUALLY. 
          UH, AW. 
          PASSED AWAY 2017, BUT HE HAD A LONG, LOVELY LIFE. 
          UH, HENCE THE NAME OLD PS . 
          OLD POPPERS. 
          THAT'S BEAUTIFUL. 
          YEAH. 
          IS THAT TUNE GONNA BE ON THE, THE ALBUM? UH, THAT'S ACTUALLY A SINGLE THAT GOT RELEASED, UH, VERY EARLY, UM, UH, FROM THE ALBUM. 
          I ACTUALLY RECORDED EVERYTHING IN 2019 RIGHT BEFORE THE PANDEMIC HIT. 
          WOW. 
          AWESOME. 
          AND, UH, YOU KNOW, HAD TO HOLD OFF , OBVIOUSLY, FOR A LITTLE BIT. 
          YEAH. 
          UM, AND THEN A COUPLE OF THE PLACES THAT I, I PLAY AT REGULARLY, ACTUALLY CLOSE DOWN DUE TO THE PANDEMIC. 
          MM-HMM. 
          . 
          SO I HAD TO KIND OF RELOCATE AND FIGURE OUT SOME PLACES TO PLAY SOME SHOWS AND DO SOME STUFF BEFORE, UH, I WANTED TO RELEASE THE ALBUM. 
          AND, UH, FINALLY FOUND A NICE HAPPY HOME AT HALF STEP AND, UH, DECIDED TO MAKE IT HAPPEN. 
          SO HERE WE ARE NOW, . 
          AWESOME. 
          THAT'S GREAT. 
          WELL, CONGRATULATIONS ON, UH, THAT PROJECT COMING TO FRUITION. 
          CAUSE THAT'S A, YEAH. 
          THANK YOU SO MUCH. 
          THAT'S A LONG TIME TO HAVE TO WAIT TO HAVE  YOUR MUSICAL BABY COME INTO THE WORLD. 
          UM, WELL, AWESOME. 
          UH, WELL, I WAS GONNA ASK YOU, SO SINCE, SINCE YOU'VE LIVED IN AUSTIN FOR 20 YEARS, UM, AND YOU'VE SEEN A LOT OF THE CHANGES AND, AND, UH, YOU'VE BEEN A PART OF THE SCENE THROUGH ALL OF THAT, BUT YOU SEEM TO TO TO COMMENT WITH A LOT OF OPTIMISM ON THESE THINGS. 
          UH, AND I'M CURIOUS WHAT YOUR, WHAT YOU THINK, UH, ARE SOME OF THE THINGS YOU BELIEVE WILL KEEP THE MUSIC SCENE THRIVING AS AUSTIN CHANGES? AND LIKE, WHAT KEEPS YOU ROOTED HERE AND WHY DO YOU STAY, THAT SORT OF THING. 
          WELL, I THINK BEING, BEING A MUSICIAN AND ESPECIALLY BEING A FREE TIME FULL, YOU KNOW, FULL-TIME, UH, FREELANCE MUSICIAN, UH, IN THIS TOWN, UH, IS JUST DIFFICULT. 
          IT'S HARD TO DO. 
          UH, IT'S HARD IN ANY CITY. 
          UM, BUT I THINK ONE OF THE THINGS THAT MAKES, MAKES AUSTIN SO GREAT, UM, IS JUST HAVING SUCH A GREAT LARGE COMMUNITY OF, UH, JUST GREAT MUSICIANS, JUST FANTASTIC PEOPLE. 
          MM-HMM. 
          , UH, THERE'S PEOPLE ON THAT I KNOW FROM THE BOARD THAT I'VE ACTUALLY WORKED WITH HERE. 
          UH, AND, UH, YOU KNOW, IT'S, IT'S GOOD TO SEE FAMILIAR FACES ANYWHERE I GO, YOU KNOW? UH, AND, AND IT'S SO WONDERFUL TO, UH, JUST KIND OF KNOW THAT OUR VOICES ARE, YOU KNOW, BEING HEARD MORE AND MORE. 
          UH, AND WE'RE, AND WE'RE ALL WORKING TOGETHER KIND OF FOR THE SAME CAUSE JUST TO, YOU KNOW, UH, GET FAIR WAGES, UH, AND, AND JUST CONTINUE TO LIVE HERE AND THEN IN THE CITY THAT WE LOVE, YOU KNOW? UH, BUT YEAH, IT'S, IT'S VERY DIFFICULT. 
          AND I THINK THE THING THAT JUST KEEPS ME GOING IS JUST GENERALLY JUST, JUST EVERYBODY BEING SO, SO HEARTFELT, UH, WITH THE MUSIC AND, UH, JUST WITH THE COMMUNITY AND HOW MUCH WE STICK TOGETHER, YOU KNOW, WITH, WITH EVERYTHING THAT'S GOING ON, 
          [00:10:01]
EVERYBODY. 
          THERE'S SO MUCH SUPPORT IN SO MANY DIFFERENT GROUPS OF, OF, YOU KNOW, FRIENDS AND OTHER BANDS AND EVERYTHING ELSE AS LONG AS, UH, AS WELL AS, UH, UH, SUPPORT FROM THE CITY AND SUPPORT FROM NON-PROFITS LIKE HAM AND SIMS, UH, THAT I'VE ACTIVELY USED FOR MANY YEARS. 
          UM, AND, AND VERY APPRECIATIVE OF THOSE AS WELL. 
          SO THOSE KIND OF THINGS, UH, COMMUNITY AND, AND JUST THE SUPPORT WITH EVERYBODY JUST KEEPS ME HERE. 
          MM-HMM. 
          . 
          THAT'S GREAT. 
          WELL, AGREED. 
           . 
          I FEEL THE SAME. 
          THAT'S GREAT. 
          UM, SO REPRESENTING DISTRICT TWO, UM, IS THERE ANYTHING SPECIFICALLY AS A RESIDENT OF DISTRICT TWO THAT YOU'D LIKE TO SHARE THAT WOULD, YOU KNOW, HELP MAKE OUR LIVES AS MUSICIANS THERE MORE SUSTAINABLE OR? UH, I THINK SOME OF THE THINGS, UH, THAT ARE, THAT, THAT I LIKE ABOUT DISTRICT TWO, UM, IS THAT THERE'S, I I'M SEEING MORE AND MORE KIND OF VENUES POP UP HERE AND THERE WITH PEOPLE BEING WILLING TO ACTUALLY DO SOME LIVE MUSIC, WHICH IS GREAT. 
          UH, THAT'S BEEN, LIKE I SAID BEFORE, THAT'S KIND OF BEEN AN ISSUE FOR ME WHERE IT'S, YOU KNOW, PLACES HAVE CLOSED DOWN THAT WERE, THAT WERE KIND OF STAPLES HERE. 
          UH, WE SEE THAT MORE AND MORE THROUGHOUT THE CITY. 
          MM-HMM. 
          , UM, UH, RESIDENTIAL, YOU KNOW, THINGS BEING POPPED UP AND PLACES BEING CLOSED MM-HMM. 
          , AND THAT'S TOUGH. 
          THAT'S JUST TOUGH FOR, YOU KNOW, ANYBODY, ANY, ANY, YOU KNOW, SMALL BUSINESSES TRYING TO RUN ANYTHING IN TOWN. 
          UM, SO JUST ANY KIND OF SUPPORT FOR THOSE KIND OF PLACES. 
          ANY, YOU KNOW, UM, UH, ANY, ANY PLACE THAT JUST REALLY WANTS TO BE A MUSIC VENUE AND REALLY WANTS TO SUPPORT LIVE MUSIC, I THINK WE SHOULD LEAN INTO THAT A LITTLE BIT HARDER. 
          UH, AND, AND, UH, I DON'T KNOW, JUST HAVE SOME SORT OF BENEFITS FOR, FOR SOMEBODY THAT'S WILLING TO ACTUALLY, YOU KNOW, SACRIFICE SOME OF THEIR MONEY AND PAY SOME OF THESE MUSICIANS IN TOWN. 
          THAT'S FANTASTIC. 
          UH, AND NOT JUST, YOU KNOW, DUMPING 'EM SOME CHANGE, YOU KNOW, FROM THE BAR OR WHATEVER ELSE. 
          YOU KNOW, IT'S LIKE TRUE GUARANTEES, ACTUAL PAYMENT, YOU KNOW? MM-HMM. 
          , UH, I THINK THAT'S A HUGE THING. 
          UH, JUST AS WELL AS, JUST AS FAR AS, UH, THE KIND OF THE NON-MUSIC THING IN DISTRICT TWO. 
          UM, THE COST OF LIVING IS DEFINITELY GOING UP EVERYWHERE. 
          UH, AND I THINK FOR THE FIRST TIME IN A COUPLE YEARS, I'M ACTUALLY STARTING TO SEE IT, UH, IN DISTRICT TWO. 
          MM-HMM. 
          , UH, FROM JUST THE NEIGHBORHOOD THAT'S AROUND. 
          UH, MY PLACE THAT I'M CURRENTLY RENTING, UH, HAS GONE UP ALMOST DOUBLE IN ABOUT TWO YEARS, AND IT'S BEEN PRETTY ROUGH. 
          UH, AND, AND MY RENT WILL GO UP IN FEBRUARY, UH, JUST AS MOST PEOPLES WILL, YOU KNOW? UM, AND, YOU KNOW, I CAN MAKE IT WORK. 
          I'M GONNA MAKE IT WORK, YOU KNOW, I LOVE THE CITY. 
          I LOVE, I LOVE PLAYING MUSIC HERE, AND I'M GONNA STAY HERE AS LONG AS I CAN, . 
          UH, BUT YEAH, IT'S GONNA, IT'S GONNA COST SOME WORK AND SOME TIME, YOU KNOW, TO MAKE IT HAPPEN. 
          SO, UH, YEAH. 
          ANYTHING WE CAN DO TO HELP OUT WITH, WITH THE COST OF LIVING IN THIS CITY IS ALWAYS A CONCERN, YOU KNOW, AND SOMETHING THAT, THAT, YOU KNOW, I'M WILLING TO TALK ABOUT, UH, OPENLY AND, YOU KNOW, HOPEFULLY GET SOME SUPPORT FOR YEAH. 
          SO, YEAH. 
          , THANK YOU SO MUCH. 
          THANKS. 
          YEAH, THANK YOU. 
          UM, WELL LET, YEAH, LET'S JUST MAKE SURE WE HAVE THE DETAILS ON YOUR, ON YOUR RELEASE SHOW ON FRIDAY, I THINK IT IS. 
          YES. 
          YES. 
          UH, THIS FRIDAY, 1111, UH MM-HMM. 
          , UH, IT'S AT A HALF STEP DOWN ON RAINY STREET. 
          MM-HMM. 
          , UH, THEY'RE GREAT VENUE. 
          I LOVE, UH, PLAYING THERE. 
          IT'S VERY KIND OF LIVING ROOM, CHILL VIBES AND EVERYTHING ELSE. 
          UM, UH, MY GROUP WILL BE PLAYING THERE, UH, FROM NINE 30 TO MIDNIGHT. 
          UH, SO IF YOU'RE A MUSICIAN AND YOU GOT A GIG, YOU KNOW, WE'RE PLAYING TILL MIDNIGHT. 
          WE MIGHT PLAY A LITTLE BIT LONGER, YOU KNOW, WE MIGHT HOLD OUT. 
          UH, SO COME OVER AFTER YOUR GIG, UH, AND, UH, YOU KNOW, COME OUT AND SUPPORT. 
          IT'S GONNA BE A REALLY GOOD TIME. 
          WE'RE GONNA PLAY STUFF FROM THE ALBUM PLAY STUFF THAT'S NOT FROM THE ALBUM. 
          UH, I DO HAVE OTHER ORIGINALS AS WELL. 
          UM, AND, UH, YEAH, WE'RE REALLY LOOKING FORWARD TO IT. 
          UH, IT'S A, IT'S A GREAT HAPPY HOME OVER THERE AND, AND CAN'T WAIT FOR FRIDAY. 
          AWESOME. 
          AWESOME. 
          ALL RIGHT, WELL, GREAT CHOICE. 
          THANK YOU SO MUCH, KEVIN. 
          THAT WAS, WE REALLY APPRECIATE YOUR INSIGHTFUL COMMENTS AND YEAH, EVERYBODY HAD THE, HAD THE HALF STEP ON FRIDAY. 
          THAT SOUNDS REALLY GOOD TO ME. 
          MM-HMM. 
          SO, THANK YOU, THANK YOU FOR BEING PART OF OUR MUSIC COMMUNITY AND FOR COMING AND LETTING US DO THIS LITTLE MINI INTERVIEW WITH YOU, SO, YEAH. 
          YEAH. 
          THANK YOU SO MUCH. 
          I'M HONORED. 
          OKAY. 
          YEAH, YOU CAN HAVE, YOU CAN GO BACK TO YOUR SEAT. 
          THANKS, . 
          THANKS, KEVIN. 
          UM, WE, WE HAVE ACTUALLY WORKED TOGETHER IN DAWN HARVEY'S BAND. 
          IT'S ALWAYS FUN TO JAM WITH YOU. 
          THANKS FOR YOUR MUSIC. 
          YAY. 
          THE OTHER CIRCLES TOO, I THINK THE VALLEJO AND WHATNOT. 
          SO IT'S, IT'S ALWAYS BEEN FUN. 
          WE'VE BEEN, WE WORK TOGETHER THROUGH DIFFERENT MUSIC STYLES AND DIFFERENT HAIRSTYLES. 
           . 
          THANK YOU. 
          ALL RIGHT, FANTASTIC. 
          UM, OKAY. 
          [PUBLIC COMMUNICATION: GENERAL]
WELL, NEXT THING WE HAVE, UH, IS OUR PUBLIC COMMUNICATION. 
          WE HAVE ONE SPEAKER HERE TONIGHT. 
          UH, JESSICA GEIGER FROM THE LBJ SCHOOL, SO, UH, NOPE. 
          OH, YOU JUST SIGNED IT. 
          OKAY. 
          OKAY. 
          WELL, YOU HAVE TO TALK NOW, CUZ YOU SIGNED THE WRONG SHEET, . 
          NO, THAT'S GREAT. 
          YEAH, I WAS LIKE, BECAUSE WE WERE INTRODUCED EARLIER AND I WAS LIKE, AH, SHE JUST WANTS TO GET UP HERE. 
          I WAS LIKE, COOL. 
          UM, THEN WE WILL MOVE 
          [APPROVAL OF MINUTES]
          [00:15:01]
AHEAD TO APPROVAL OF THE MINUTES, SO HOPEFULLY EVERYBODY'S HAD A CHANCE TO TAKE A PEEK AT THOSE OPTION TWO. 
          KIM MC CARSON PUT TOGETHER FOR US. 
          SHE SENT THEM EARLIER THIS WEEK. 
          SO ANYBODY LIKE TO MOTION? DO WE HAVE A MOTION TO APPROVE? I DON'T KNOW IF WE HAD A MOTION IN A SECOND ALREADY. 
          WHO MADE THE MOTION? REYNOLDS. 
          OKAY. 
          AND THEN SCOTT, YOU SECOND COMMISSIONER STRICKLAND SECONDS. 
          OKAY, GREAT. 
          SO THE MINUTES FROM, UH, THE OCTOBER MEETING ARE APPROVED AND, OKAY. 
          SO GO, 
          [2. Discussion and possible action following Visit Austin staff presentation on marketing. ]
UH, TO OUR NEXT AGENDA ITEM, OUR FIRST DISCUSSION ITEM, AND THAT'S DISCUSSION AND POSSIBLE ACTION FOLLOWING A PRESENTATION FROM VISIT AUSTIN. 
          AND WE HAVE OMAR ZAO HERE TO TALK TO US ABOUT, UH, THE MARKETING SPECIFICALLY, UM, THAT ARE MUSIC, YOU KNOW, SOME OF THE MUSIC STUFF. 
          SO YEAH, GO AHEAD AND COME ON UP AND I WANNA HEAR ABOUT IT. 
          ALRIGHTY. 
          HOW IS THIS? YEAH, WE CAN HEAR YOU. 
          GREAT. 
          YOU'RE GOOD. 
          ALL RIGHT, GREAT. 
          WELL, HELLO EVERYONE. 
          UH, MY NAME IS OMAR LASANO. 
          IT'S A PLEASURE TO, TO SEE SOME FAMILIAR FACES AND ALSO TO, TO MEET Y'ALL. 
          UM, UH, I'M THE DIRECTOR OF MUSIC MARKETING WITH VISIT AUSTIN. 
          I'VE BEEN WITH THEM FOR ABOUT SEVEN YEARS NOW, UM, AND HAVE REALLY LOVED MY JOB AND BEING ABLE TO WORK WITH A LIVE MUSIC COMMUNITY HERE. 
          AND, UM, MY WHOLE GOAL OF THIS CONVERSATION, UM, AND PRESENTATION IS, UH, THAT Y'ALL WALK AWAY WITH A GOOD UNDERSTANDING OF THE WAY THAT WE WORK WITH LIVE MUSIC, THE WAY WE PROMOTE LIVE MUSIC, AND ENGAGE WITH THE COMMUNITY. 
          AND, UH, FEEL FREE TO WAVE ME DOWN FOR ANY QUESTIONS, UM, AS WE GO ALONG, OR WE CAN WAIT TILL THE END, HOWEVER. 
          COOL. 
          AWESOME. 
          UH, FOR THOSE OF YOU, I KNOW A LOT OF YOU ARE FAMILIAR WITH VIS OF AUSTIN AND, UM, YOU KNOW, THE GENERAL STRUCTURE, BUT, UM, FOR, FOR, FOR COMMISSIONERS WHO MAY NOT BE, UM, VISIT AUSTIN IS A PRIVATE NONPROFIT C6 TRADE ORGANIZATION. 
          UM, WE'RE CONTRACTED BY THE CITY OF AUSTIN TO MARKET AUSTIN NATIONALLY AS A PREMIER, UM, VISITOR, UH, BUSINESS AND LEISURE TRAVEL DESTINATION. 
          UM, AND AS, AS A HEAD OF THE MUSIC OFFICE, WE HAVE A SIMILAR MISSION. 
          UM, AND, UH, IT IS THROUGH THE LENS OF LIVE MUSIC. 
          UM, SO REALLY HOW DO WE MARKET AUSTIN AS A LIVE MUSIC CAPITAL OF THE WORLD, UM, THROUGH CAMPAIGNS, EVENTS, UM, MUSICIAN BOOKINGS AND CONTENT. 
          UH, WE ALSO, UM, WORK WITH LOCAL STAKEHOLDERS VERY CLOSELY, UM, TO ENSURE COLLABORATION AND REALLY THAT THERE IS, UM, THAT BOTH INDUSTRIES, UH, FROM TOURISM, HOSPITALITY TO LIVE MUSIC ARE REALLY COMMUNICATING WITH EACH OTHER, AND THAT THEY'RE BOTH MUTUALLY UNDERSTANDING THE IMPACT OF, OF EACH OTHER'S WORK HERE IN THE DESTINATION. 
          ONE OF OUR, UH, ONE OF OUR MAIN, UM, PROGRAMS, UMBRELLA PROGRAMS THAT WE REALLY RUN A LOT OF OUR, OUR, OUR MUSICIAN BOOKINGS FROM IS OUR HIGHER IN AUSTIN MUSICIAN PROGRAM. 
          THIS IS A FEATURE AVAILABLE ON OUR WEBSITE, UM, FOR FREE. 
          AND, UH, ESSENTIALLY WE REFER, UM, AUSTIN BASED ACTS TO CONVENTIONS, MEETING GROUPS, AND VARIOUS OTHER EVENT PLANNERS. 
          UM, YOU CAN, IF YOU'RE AN ARTIST IN AUSTIN, UH, AND, UH, YOU WANNA SIGN UP, OUR, OUR DATABASE IS FULLY INCLUSIVE, UH, AND WELCOMING, SO YOU CAN SIGN UP ON OUR WEBSITE. 
          UH, WE HAVE MORE THAN 800 ARTISTS, UH, AND PERFORMANCE OF THEIR BASE HERE IN AUSTIN. 
          UM, OUR, WE LIKE TO KEEP IT DIVERSE, SO WE HAVE A 26 GENRES THAT ARE REPRESENTED, UM, IN ADDITION TO, UH, EVENT BOOKINGS, WE ALSO LICENSE MUSIC PHOTOS, COMPENSATE ARTISTS FOR APPEARANCES AND CONTENT AND CAMPAIGNS. 
          AND, UH, AS MENTIONED, UM, WE DON'T TAKE A FEE OFF OF THE ARTIST OR OFF OF, UM, THE CLIENTS. 
          SO THIS IS A REALLY GREAT COMPLIMENTARY FEATURE AND, UH, A BIG EFFORT ON OUR END TO MAKE SURE THAT MUSICIANS HERE ARE GETTING BOOKED. 
          THAT'S A LITTLE CRO IS IT POSSIBLE TO, UM, TO ADJUST? YEAH, NOT SURE WHY THAT HAPPENED. 
          ANYWAY, UH, I WANTED Y'ALL TO SEE, UH, A GOOD SNAPSHOT OF, UM, OF OUR PROGRAM, OF OUR HIRING AUSTIN MUSICIAN PROGRAM OVER THE LAST SEVEN YEARS. 
          UM, AND, UH, ESSENTIALLY, UM, WE'RE REALLY HAPPY THAT WE, UH, OVERCAME THE, THE PANDEMIC SLUMP. 
          UH, YOU COULD SEE IN 20 AND 19 THAT NUMBERS WERE A LITTLE LOWER, BUT THIS YEAR WE HIRED 128 MUSICIANS, UH, YOU KNOW, FOR A TOTAL PAYOUT OF 219,000 THAT WENT DIRECTLY TO AUSTIN MUSICIANS. 
          UM, AND OVER THE LAST SEVEN YEARS, WE'VE ACTUALLY BEEN ABLE TO, UM, HIRE, UM, UH, 950 MUSICIANS, UM, TOTALING 1.4 OVER 1.4 MILLION, UH, IN MUSICIAN PAYOUT, UH, THROUGHOUT THE PAST SEVEN YEARS. 
          SO, WE'RE REALLY HAPPY WITH THIS PROGRAM. 
          THIS IS, UM, YOU KNOW, FROM VISIT AUSTIN EFFORTS. 
          THIS IS THIRD PARTY EFFORTS. 
          THIS IS CONVENTION GROUPS COMING IN. 
          THIS IS, UH, ALL THE WAYS, UH, IN TERMS OF LIVE PERFORMANCE, UM, 
          [00:20:01]
YOU KNOW, MUSIC LICENSING AND, UM, AND, AND, UH, CONTENT APPEARANCES THAT WE'RE SUPPORTING, UH, AND COMPENSATING LOCAL LIVE MUSIC. 
          ONE OF THE SERIES EVENTS THAT WE DO THAT WE'RE REALLY, UH, PROUD OF IS, UH, OUR LOCAL AND LIVE SERIES. 
          UM, OUR AUSTIN VISITOR CENTER IS ON FOURTH AND RED RIVER. 
          AND, UH, IT'S A KEY TOUCHPOINT FOR VISITORS. 
          UM, OFTEN IT'S THE FIRST PLACE THAT VISITORS STEP INTO, UH, TRYING TO NAVIGATE THE CITY AND THE COMMUNITY. 
          UM, SO, OR LOOKING FOR TOURS OR THINGS TO DO AROUND THE CITY. 
          UM, SO LOCAL AND LIVE HAPPENS TWO TIMES A YEAR. 
          IT'S A CRAFT ARTISAN VENDOR MEETS, UM, YOU KNOW, LIVE MUSIC, UH, EVENT. 
          AND, UH, IT BENEFITS OUR VISIT AUSTIN FOUNDATION, UM, WHICH DOES, UH, SCHOLARSHIPS AND, AND, AND ALL SORTS OF GREAT STUFF FOR FOLKS IN THE HOSPITALITY AND TOURISM COMMUNITY. 
          UM, DURING SOUTH BY, WE HOSTED SEVEN DAYS OF LIVE MUSIC, UM, AT OUR VISITORS CENTER. 
          AND THE FALL EDITION TOOK PLACE THIS PAST MONTH. 
          WE FEATURED 12 ARTISTS, UH, OVER THE YEAR, UM, SOME REALLY GREAT DIVERSE UP AND COMING TALENT, UM, THAT WE'RE HAPPY TO HAVE IN OUR SPACE. 
          AND WE'LL CONTINUE TO DO THIS, UH, MOVING FORWARD. 
          UH, IN THE SUMMER OF 2020, UH, WE ACTUALLY USE SOME OF THAT, UH, YOU KNOW, DOWNTIME TO FIND WAYS THAT WE CAN, UM, REALLY COMMUNICATE WITH VISITORS, ESPECIALLY AROUND OUR MUSIC SCENE, UH, YOU KNOW, A LITTLE BIT MORE, UH, OPTIMIZED. 
          UM, SO WE, WE OVERHAULED OUR MUSIC SCENE PAGE ON OUR WEBSITE. 
          UM, YOU KNOW, KEY, KEY UPDATES INCLUDED, UH, A NEW LANDING PAGE MUSIC EVENTS BLOG, AND REALLY DID SOME COOL STUFF WITH MUSIC VENUES. 
          WE'D CREATED A WHOLE NEW MUSIC VENUE GUIDE. 
          UM, WE WORKED IN PARTNERSHIP WITH THRESHOLD 360, UH, AND GOOGLE, UH, TO REALLY WORK WITH A LOT OF SMALL BUSINESSES AND VENUES, UH, ESPECIALLY AS VENUES WERE, WERE, WERE DOWN, UH, YOU KNOW, DURING THAT TIME, UM, TO REALLY HELP THEM RAMP UP SPECIFICALLY WITH 360 GUIDED VIDEOS THAT WOULD GO ON TO GOOGLE LISTINGS, AS WELL AS, UH, AS WELL AS OUR PAGE AND, UM, UH, OUR MUSIC VENUE GUIDE AND INTERACTIVE MAPS. 
          SO, UH, THIS HAS DEFINITELY HELPED OUT A LOT OF FOLKS, ESPECIALLY IN, UM, ESPECIALLY IN A CLIENT AND PRIVATE EVENT STANDPOINT. 
          THIS IS SUCH A GREAT TOOL TO HAVE. 
          SO WE HELPED OUT A LOT OF LIVE OF MUSIC VENUES, UM, IN 2020. 
          AND, UM, WE ALSO HAVE OUR AUSTIN, UH, ICONIC AUSTIN MUSIC MICROSITE THAT WE BUILT OUT. 
          ONE THING THAT, UH, A LOT OF FEEDBACK THAT WE GET, UM, IS, ESPECIALLY FOR PEOPLE WHO ARE CASUALLY INTERESTED IN LIVE MUSIC OR VISITORS WHO MAY HAVE NEVER REALLY EXPERIENCED A CONCERT, IS WHERE DO YOU START? YOU KNOW, I THINK A LOT OF US, ESPECIALLY WHO ARE IN THE COMMUNITY, HAVE, UH, A LOT OF GREAT IDEAS AND PLACES THAT WE THINK ARE SO OBVIOUS, UM, TO CHECK OUT. 
          BUT, UH, IT'S REALLY INTIMIDATING FOR AVERAGE VISITOR TO BREAK DOWN THE LIVE MUSIC COMMUNITY, UH, ESPECIALLY TO KNOW WHERE TO GO. 
          SO, UM, THE WHOLE GOAL WITH THIS WAS REALLY TO MAKE IT DIGESTIBLE, UM, MAKE, UH, MAKE THE USER EXPERIENCE SEAMLESS ON OUR MUSIC SCENE WEBSITE, UM, AND BREAK IT DOWN BY GENRE, ESPECIALLY FOR THE ICONIC AUSTIN MUSIC MICROSITE. 
          WHAT THIS DID WAS, UH, BREAKDOWN, UM, AUSTIN MUSIC INTO, UH, YOU KNOW, A GOOD HANDFUL OF GENRES AND, UM, AND TALKED ABOUT PLACES WHERE YOU CAN SEE THAT TYPE OF MUSIC, WHETHER IT'S BLUES OR SOUL, R AND B, AMERICANA, UH, FOLK MUSIC, YOU KNOW, PUNK, UH, HIP HOP, UH, YOU NAME IT. 
          UM, AND, UH, AS, AS, AS WELL AS PEOPLE THAT YOU CAN, AS WELL AS, UH, ACTIVE PERFORMERS THAT YOU CAN CHECK OUT, UH, WHO ARE, WHO ARE PERFORMING THOSE IN THOSE SPACES. 
          UM, AND HAD A LITTLE BIT OF A HISTORY DIVE, UM, TO, YOU KNOW, REALLY PAY TRIBUTE TO SOME OF THE GREAT PLACES THAT, UH, THAT WERE PIVOTAL IN MAKING AUSTIN, UH, YOU KNOW, THE DEVELOPMENT OF THOSE TYPES OF SOUNDS IN THE CITY. 
          SO WE HAD 154% INCREASE IN OUR PAGE VIEWS THROUGH THIS IN THE PAST YEAR, YOU KNOW, THROUGH THIS DEVELOPMENT. 
          SO 537,000 PAGE VIEWS INCREASE OVER THE PAST YEAR. 
          AND, UH, I'D ENCOURAGE Y'ALL TO GO CHECK IT OUT AND GIVE US YOUR, YOUR FEEDBACK, UM, AND, AND, UH, AND, AND SEE HOW IT WORKS FOR YOU. 
          SO IN 2000, UH, SPRING OF 2020, UM, CONVERSATIONS WERE INITIATED, UH, BETWEEN, UH, VISIT AUSTIN, UM, COUNCIL MEMBER TOVO AND HER, UH, AND HER STAFF, UM, AND THE CITY OF AUSTIN MUSIC ENTERTAINMENT DIVISION FOR WHAT WOULD BE A TWO PART CAMPAIGN, UM, THAT WOULD, UH, GO ON TO BENEFIT, UH, AUSTIN MUSICIANS AND WOULD BRING THE PANDEMIC. 
          UH, COUNCIL RESOLUTION WAS ADOPTED IN APRIL 2ND, 2020, UH, WITH REALLY THE OBJECTIVES, UM, YOU KNOW, US, US BEING PRIMED TO BE A VISITOR RESOURCE, AND, AND, AND WITHIN THE, THE LENS OF OUR MISSION, UH, HOW DO WE DRIVE TRAFFIC AND ENGAGEMENT, LEVERAGING THESE CHANNELS, UH, THAT ARE ALREADY A REALLY GREAT VISITOR RESOURCE, UM, TO DRIVE REFERRALS, UH, TO AUSTIN ARTISTS 
          [00:25:01]
AND VENUES, AND HOW DO WE REALLY LEVERAGE, UM, PENT UP DEMAND, REBUILD VISITOR TRUST? YOU KNOW, WITH VENUES BEING THE FIRST TO CLOSE AND THE LAST TO OPEN, PEOPLE WERE STILL AFRAID TO BE IN BIG CROWDS. 
          SO HOW DO WE, HOW DO WE REINSTILL VISITOR TRUST IN ONE, VISITING OUR CITY, BUT TWO, EXPERIENCING LIVE MUSIC DURING THAT TIME? SO THAT'S WHAT THIS, UH, CAMPAIGN WAS REALLY ABOUT. 
          UH, THE OUTCOME OF THOSE CONVERSATIONS, UH, UH, IN, IN PARTNERSHIP WITH MUSIC ENTERTAINMENT DIVISION, UH, WAS AN INTEGRATED DIGITAL CAMPAIGN. 
          UM, AND THIS IS REALLY UTILIZING OUR TRAFFIC DRIVERS, YOU KNOW, OUR CHANNELS, UM, THROUGH A TARGETED AD CAMPAIGN IN MEDIA BUY. 
          WE ACTUALLY WORKED WITH A LOCAL PARTNER, ORANGE 1 42. 
          UH, THEY'RE EXPERTS IN, UH, IN TARGETING AS WELL AS MEDIA BUYING. 
          UM, AND WE WORKED WITH, UH, SOME DRIVE MARKETS LIKE DALLAS, FORT WORTH, HOUSTON, AND SOME FLY MARKETS, UM, THAT, UH, HAVE DIRECT FLIGHT PATHS TO AUSTIN, AND ALREADY WERE SHOWING, UH, SOME REALLY GREAT, UH, DATA NUMBERS IN TERMS OF THE WAY THAT THEY WERE TRAVELING IN. 
          UM, AND WE LOOKED FOR SORT OF OUR TARGET, UH, OUR TARGET VISITOR IN THOSE CROWDS. 
          AND, YOU KNOW, WE HAD A LOT OF REALLY GREAT DIVERSITY SEGMENTS IN TERMS OF THE BUCKETS THAT WE WERE TRYING TO, UH, PULL FROM. 
          AND THAT INCLUDED LGBTQ, UM, UH, AS WELL AS, UH, BLACK AND, UM, AFRICAN AMERICAN, UM, YOU KNOW, PACIFIC ISLANDER, UH, AND A AND, AND AMERICAN ASIAN, UH, REALLY TRYING TO, UH, TO ALSO MAKE SURE THAT THE, THAT THE FOLKS THAT WE'RE MARKETING TO AND THAT WE WANT TO COME IN, UM, ARE DIVERSE. 
          UM, AND UTILIZING A, A NUMBER OF TACTICS SUCH AS RETARGETING, UM, NATIVE ADVERTISEMENTS, UH, AS WELL AS, UM, SOME REALLY COOL ONES SUCH AS GEO FN, COOL ONES SUCH AS GEOFENCING, MUSIC VENUES IN TARGET MARKETS. 
          SO THAT WAS WORKING WITH, UM, YOU KNOW, EVERYTHING FROM REGENCY, UH, UH, IN SAN FRANCISCO AT TALIA HALL AND CHICAGO TO, YOU KNOW, REALLY GEOFENCING THESE VENUES, UH, AND ACTUALLY FOLLOWING AUSTIN ARTIST TOURS, UM, THROUGH WHEN THEY PERFORMED AT THOSE SPACES. 
          AND THEN THE ATTENDEES AND PEOPLE WHO WALKED BY IN THOSE NEIGHBORHOODS WERE THEN RETARGETED WITH CONTENT TO GET FOLKS INTERESTED IN EXPERIENCING MUSIC IF THEY'RE IN A CITY THAT'S ALREADY EXPERIENCING, UH, SOME GREAT AFFINITY FOR, UH, FOR, UH, FOR VISITING, UH, AUSTIN. 
          AND THEN THEY LOVE LIVE MUSIC, AND THEY'RE GOING TO CHECK OUT AN AUSTIN ARTISTS, WELL, HOPEFULLY THAT HELPS THEM, UH, INTO TRIP PLANNING. 
          UM, WE ALSO USE, UH, SOCIAL MEDIA, ORGANIC AND PAID. 
          UM, AND REALLY THIS WAS GUIDING, UH, FOLKS THROUGH, UH, PLACEMENTS IN, UH, YOU KNOW, POPULAR DOMAINS, WHICH I'LL, I'LL, I'LL GIVE Y'ALL SOME SNAPSHOTS HERE IN A SEC. 
          TO, UH, TO OUR, OUR HUB, UH, WHICH ESSENTIALLY, UH, WAS OUR REVAMPED MUSIC WEBSITE. 
          UM, ALONG WITH, UH, A MUSIC, HEALTH AND SAFETY HUB. 
          WE WORKED WITH FOLKS LIKE RED RIVER CULTURAL DISTRICT AND THEIR SAFE AND SOUND PROGRAM, UH, TO REALLY COMMUNICATE, UH, YOU KNOW, SOME GREAT SAFETY STANDARDS, UH, TO VISITORS, UH, SO FOLKS CAN FEEL COMFORTABLE, UH, EXPERIENCING MUSIC IN A SAFE WAY. 
          UM, WE ALSO, UH, INCLUDED HIRING AUSTIN MUSICIAN BANNERS. 
          WE WANTED TO GET SOME MUSICIANS BOOKED, UH, THROUGH THIS CAMPAIGN AS WELL. 
          AND THE GOAL BEING TO ONE, PROVIDE, UH, YOU KNOW, SOME REALLY GREAT RESOURCES FOR, UH, POTENTIAL VISITORS, UH, WHO'VE ALREADY SHOWN A TON OF AFFINITY, UH, FOR VISITING AUSTIN AND LIVE MUSIC. 
          UM, AND THEN HAVING THEM CLICK OUT TO ARTIST WEBSITES, ARTIST SOCIALS, AND VENUE WEBSITES. 
          SO, HERE'S SOME OF THE, SOME OF THE CAMPAIGN WE WENT LIVE WITH. 
          UM, AND THESE ARE THE RESULTS FROM THE 2021 RECOVERY CAMPAIGN. 
          THIS HAPPENED FROM AUGUST, UH, AND OCTOBER, UH, THROUGH DECEMBER OF, UH, OF 2021. 
          UH, WE REACHED AND, UH, WERE ABLE TO SECURE MORE THAN 9 MILLION BRAND IMPRESSIONS. 
          MORE THAN 36,000 WEBSITE CLICKS, MORE THAN 20,000 MINUTES SPENT ON OUR WEBSITE, WHICH, UM, YOU KNOW, THESE, FOR US, CONVERSIONS ARE ANYTHING OVER TWO MINUTES. 
          SO THE MORE TIME THAT, THAT, UH, POTENTIAL VISITORS SPENDING ON OUR WEBSITE, THE MORE LIKELY WE'VE SEEN THAT THEY WILL PLAN A TRIP. 
          UM, SO THE RESULTS FROM DIRECT ARTISTS AND VENUE REFERRALS, AND THESE, AGAIN, ARE, UM, POTENTIAL VISITORS AND USERS CLICKING OUT FROM OUR WEBSITE TO AN ARTIST WEBSITE AND OR TO A VENUE ARTIST, UH, TO A VENUE PAGE AND THEIR TICKETING PLATFORM. 
          UH, WE SECURED, UH, 31,636 REFERRALS, UH, DIRECT TO ARTIST WEBSITES AND VENUE WEBSITES. 
          AND, UH, FROM WHEN WE DID THE UPDATE TO THE WEBSITE, THAT WAS ACTUALLY 55,963, UH, THAT'S FROM MAY TO DECEMBER. 
          SO JUST SO YOU GET AN IDEA OF, OF NUMBERS AND TRAFFIC THROUGH THAT, THAT TIME. 
          AND WE JUST FINISHED THE 20 20 22, UH, RECOVERY CAMPAIGN. 
          UH, THIS IS SOME OF THE CREATIVE WE WENT LIVE WITH. 
          UM, WE WORKED WITH ZE AND, UH, AND GINA CHAVEZ, UM, UH, TO PUT THESE, UH, PLACEMENTS IN REALLY GREAT, UH, HIGH TRAFFIC DOMAINS WITH, UH, WITH, WITH OUR, YOU KNOW, TARGET DEMOGRAPHIC 
          [00:30:01]
AND, UM, POTENTIAL VISITOR. 
          UM, WE ALSO DID, UH, THREE PAID SOCIAL ARTIST TAKEOVERS WITH AUSTIN MUSICIANS, WHICH I'LL TALK TO YOU A LITTLE BIT ABOUT HERE IN A SEC. 
          UM, 7.1 MILLION, UH, BRAND IMPRESSIONS, AND, UH, 20,000, UH, OVER 20,000 WEBSITE CLICKS AND, AND 4,397 CONVERSIONS. 
          AGAIN, PEOPLE SPENDING MORE THAN TWO MINUTES ON THE SITE, UH, FLIPPING THROUGH MULTIPLE PAGES, AS WELL AS, UM, FOLKS THAT REQUESTED GUIDES, UM, OR WERE DEMONSTRATING BEHAVIORS THAT WE RECOGNIZE AS, UH, POTENTIAL TRIP PLANNING. 
          SO I WANTED TO GIVE Y'ALL SOME SCREENSHOTS OF PLACES WHERE, WHERE THESE PLACEMENTS, UM, POPPED UP. 
          UH, SOME REALLY GREAT DOMAINS, UH, ALREADY, WHERE, WHERE, WHERE FOLKS ARE, UH, CONSUMING CONTENT ALREADY, UM, AND HAVE, YOU KNOW, DEMONSTRATED THESE AFFINITY ITEMS, UH, YOU KNOW, LIVE MUSIC, AGE GROUP, UM, YOU KNOW, INCOME, YOU NAME IT. 
          UM, SO, UH, UP TOP YOU'LL SEE, UH, AN EXAMPLE OF A NATIVE, UH, OF A NATIVE ADVERTISEMENT, UH, PLACEMENT. 
          THE MUST SEE AUSTIN BANDS, AS WELL AS SOME DYNAMIC BANNERS, UM, THAT, THAT REALLY FIT GREAT INTO THESE, UM, DOMAINS. 
          AND, AND, AND WERE IMPORTANT TO GET FOLKS TO CLICK, UH, INTO OUR REP WEBSITE AND, UH, AND LEARN MORE ABOUT OUR MUSIC SCENE. 
          UM, IN TERMS OF OUR, UH, UH, THE PORTION OF THE, THE PAID SOCIAL CAMPAIGN, UH, WITH MUSIC ENTERTAINMENT DIVISION. 
          UM, AS A BACKGROUND, WE'VE BEEN DOING THESE ARTIST TAKEOVERS ON OUR APP MUSIC AUSTIN, INSTAGRAM, UH, WHICH I ENCOURAGE Y'ALL TO FOLLOW. 
          IT'S REALLY WHERE WE, UM, WHERE WE SERVE AS A LIVE MUSIC RESOURCE. 
          IN ADDITION TO OUR, UH, VISIT AUSTIN, UH, TX, UM, PA, UH, INSTAGRAM AND, AND, AND FACEBOOK PAGES WHERE WE, UH, WHERE WE HELP VISITORS, UH, UNDERSTAND WHERE TO GO, ESPECIALLY SEE LIVE MUSIC, UM, IN THE CITY. 
          WE DO A LOT OF FEATURES ON, YOU KNOW, SMALL BUSINESSES, UH, VENUES AND LOCAL ARTISTS. 
          SO WE WORKED WITH 11 ARTISTS. 
          AND ESSENTIALLY THE GOAL BEING, UM, WHERE WOULD YOU TAKE, YOU KNOW, YOUR BEST FRIEND? WHERE WOULD YOU TAKE YOUR FAMILY IF THEY'RE IN TOWN? LET'S, UH, AND THE ONLY REAL LIMITATION BEING HAS TO BE A SMALL BUSINESS HAS TO BE A VENUE. 
          UM, AND IT COULD BE AN OUTDOORS, UH, IT COULD BE PARKS AND STUFF LIKE THAT. 
          SO, UH, WE WORKED WITH 11 ARTISTS THIS YEAR SO FAR SINCE JANUARY 22. 
          UM, TOMORROW WE'LL ACTUALLY HAVE, UH, JERRON MARSHALL FROM, UM, FROM BLACK PUMAS AND A NUMBER OF OTHER BANDS, UM, UH, BE SHARING SOME OF HIS FAVORITE SPOTS AROUND AUSTIN. 
          UM, FOR THE PURPOSES OF THIS CAMPAIGN, UH, WE WORKED WITH THREE ARTISTS, WHICH WE, UH, PUT MONEY TOWARDS, UH, TO, UH, BOOST ON INSTAGRAM AND FACEBOOK. 
          UM, WE WORKED WITH THREE DIVERSE ARTISTS, PLEASURE, VENOM, DIZZY BROWN, AND CHO FUNK. 
          UH, ALL ARTISTS WERE COMPENSATED FOR PARTICIPATING IN THEIR CONTENT. 
          WE LET THEM, YOU KNOW, HAVE A, HAVE FREEDOM TO CHOOSE THEIR FAVORITE SPOTS. 
          AND, YOU KNOW, IT WAS PRETTY FUN, I THINK FOR MOST OF THEM. 
          WE ALSO LICENSED THREE SONGS AND COMPENSATED ARTISTS FOR THOSE THREE SONGS THAT WENT INTO THESE CONTENT PIECES. 
          UM, AND THROUGH THESE THREE PIECES SPECIFICALLY, WE, UH, FEATURED SEVEN LOCAL VENUES AND SMALL BUSINESSES. 
          UM, SO WE, WE WERE ABLE TO GARNER MORE THAN 2.7 MILLION IMPRESSIONS THROUGH THIS 1.9 MILLION UNIQUE USERS. 
          UM, AND OVER 7,400 VIDEO PLAYS AT COMPLETION, WHICH IS, YOU KNOW, A REALLY GOOD SIGN. 
          AND, UH, 2,878 CLICKS THAT WENT INTO OUR, UM, OUR MUSIC HUB PAGE. 
          UM, SO WE'RE REALLY HAPPY, UH, WITH, WITH THESE RESULTS AND, UH, AND TO BE ABLE TO ENGAGE MUSICIANS. 
          I THINK OUR, OUR, OUR NUMBER ONE GOAL IS, UH, FINDING WAYS TO, UM, EMPOWER MUSICIANS TO PROMOTE THE DESTINATION THROUGH THEIR VOICE, AND, UH, FOR THEM TO BE COMPENSATED FOR THAT AS WELL. 
          SO, UM, UH, ANY QUESTIONS FOR NOW? UM, I'M HAPPY TO CIRCLE BACK AT THE END. 
          UM, OKAY, SOUNDS GOOD. 
          UH, I'D LIKE TO TALK TO YOU ALL A LITTLE BIT ABOUT OUR EXPERIENTIAL EVENTS PROGRAM. 
          UM, SO EXPERIENTIAL EVENTS ARE ESSENTIALLY, UH, HOW WE PROMOTE AUSTIN, HOW WE CREATE AUSTIN EXPERIENCES OUTSIDE OF THE CITY. 
          UM, AND A BIG PART OF THE WAY THAT WE DO THAT IS HIRING LOCAL MUSICIANS TO REPRESENT US AT FESTIVALS, CULTURAL EVENTS, TRADE SHOWS, CONFERENCES, UM, AS WELL AS DIFFERENT MEDIA OPPORTUNITIES THAT MIGHT HAPPEN NATIONALLY AND INTERNATIONALLY. 
          SO WE PARTNER WITH THESE FESTIVALS, UM, AND WE BRING MUSICIANS ALONG TO PERFORM, UH, OFTEN, OFTEN USING, UH, USING OUR PARTNERSHIP, UH, AS AN ABILITY TO, UM, NEGOTIATE AUSTIN ARTISTS ONTO BILLS. 
          UM, AND ONE THING I, I, I CERTAINLY WANNA STRESS IS THAT, UM, ON TOP OF, YOU KNOW, THIS BEING, UH, AN IN-PERSON, UH, YOU KNOW, FOOTPRINT, UH, ACTIVATION IN TERMS OF WHAT YOU NORMALLY SEE AT FESTIVALS, UH, THESE ARE ALL, UH, COMPREHENSIVE AND INTEGRATED DIGITAL, UH, CAMPAIGNS, UM, IN EACH MARKET EVERY TIME WE GO. 
          SO IT'S JUST NOT AN EVENT, UM, WITH, YOU KNOW, FOOT TRAFFIC. 
          IT'S, UM, IT'S, IT'S VERY MUCH 
          [00:35:01]
A, A, A DIGITAL CAMPAIGN, UM, IN PAR, UH, EITHER PROMOTING AUSTIN ARTISTS, UH, IN THAT CITY, UH, AND, AND ENCOURAGING FOLKS TO COME SEE THEM AND SUPPORT THEM, UH, BUT ALSO DOING FLYAWAY, UH, GIVEAWAYS, UM, FOR, UH, FOR FOLKS TO WIN SOME TICKETS TO SOME EXPENSE PAID TRIP TO SEE, UH, TO SEE THE CITY ITSELF AND TO EXPERIENCE A LIVE MUSIC COMMUNITY OR GO TO A FESTIVAL. 
          UM, JUST WANTED TO MENTION THAT. 
          SO I'M GONNA TAKE Y'ALL THROUGH SOME CASE STUDIES. 
          UH, THIS IS, YOU KNOW, BY NO MEANS, UH, COMPREHENSIVE OF EVERYTHING WE'VE DONE, BUT THESE ARE SOME STANDOUT, UH, CASE STUDIES WHERE WE'VE BEEN ABLE TO, TO GIVE MUSICIANS SOME REALLY GREAT OPPORTUNITIES, UH, NOT JUST, UH, IN PERSON AND PERFORMING, BUT ALSO IN TERMS OF MEDIA VALUE AND, UH, AND, AND REALLY, UH, IMPRESSION, UH, AND AUDIENCE REACH. 
          UH, SO REALLY HAPPY TO GET BACK ON THE ROAD, AS I'M SURE A LOT OF YOU KNOW, MUSICIANS ARE. 
          UM, AND, UH, WE'RE REALLY HAPPY TO BE ABLE TO, UH, START OUR INTERNATIONAL TRIPS AGAIN. 
          AND, UM, SO THIS PAST MONTH, ACTUALLY, UH, WE WERE PRODUCING A SERIES OF EVENTS AROUND, UH, THE UK AND LONDON AND GLASGOW. 
          WE INVITED, UH, GRAHAM WILKINSON, WHO'S A GREAT SINGER SONGWRITER, I'M SURE YOU KNOW, AMONG Y'ALL'S PEERS, UM, FOR PERFORMANCES IN THESE TWO CITIES. 
          UH, AND THAT INCLUDED, UM, FOUR LIVE PERFORMANCES, UH, SEVEN INTERVIEWS WITH PUBLICATIONS SUCH AS BBC, DIY MAG ESCAPISM, EVEN STANDARD TIME OUT, REALLY REPUTABLE PUBLICATIONS IN THE UK. 
          UM, AND ONE REALLY COOL THING THAT WE DO WITH MUSICIANS, UH, YOU KNOW, BACK, BACK ALONG, UH, WHAT I WAS DISCUSSING ABOUT THE TYPES OF CAMPAIGNS THAT WE PRODUCE AND THE WAYS THAT WE PROMOTE, UH, AUSTIN THROUGH MUSICIANS VOICES. 
          UH, WE DO RADIO SYNDICATIONS WHERE WE, UM, ACTUALLY SIT, UH, WORK WITH THE MUSICIANS, SIT THEM DOWN, AND THEY DO LONG FORM INTERVIEWS IN SHORT, UH, LIVE INTERVIEWS AND SHORT FORM, UH, SEGMENTS, UH, THAT GO OUT, UH, AT DIFFERENT TIMES, UH, DURING, DURING THE DAY FOR DIFFERENT AUDIENCES. 
          AND, UM, THESE ARE PAID OPPORTUNITIES TO VISIT AUSTIN AND INVEST IN ON BEHALF OF THE ARTIST AND BEHALF OF, UH, OF, OF PROMOTING THE DESTINATION. 
          UM, BUT REALLY WE ENCOURAGE MUSICIANS TO TALK ABOUT THEIR RELATIONSHIP WITH THE CITY, THE PLACES THAT THEY LOVE, UM, YOU KNOW, AND TALK ABOUT NEW THINGS THAT THEY HAVE COMING UP AND THEIR BACKGROUND. 
          AND, YOU KNOW, I THINK THERE'S BEEN A LOT OF VALUE THAT MUSICIANS HAVE GAINED OUT OF THIS. 
          BUT, UH, FOR THIS PARTICULAR, UM, UH, PROMO MISSION, UH, WE SECURED 335 STATION DISTRIBUTION AND 11.9 MILLION IN AUDIENCE REACH. 
          UM, FOR THIS PARTICULAR, UH, FOR THIS PARTICULAR POPUP EVENT, UH, I'D LIKE TO DEMONSTRATE THE WAYS IN WHICH, EVEN THOUGH WE'RE SORT OF PROMOTING DIFFERENT PILLARS OF, OF AUSTIN, UH, WE'RE CONSTANTLY INTEGRATING LIVE MUSIC INTO THE CONCEPTS. 
          SO FOR THIS ONE, WE WORKED WITH, UH, WE PARTNERED WITH, UH, CHEF TATSU IKAWA, UH, FROM, YOU KNOW, ALL THE T RESTAURANT CONCEPTS, UM, TO BRING TO LIFE. 
          NOT ONLY, YOU KNOW, HIS, UH, HIS, HIS NEW TIKI TSU RESTAURANT CONCEPT, UM, BUT ALSO REALLY THE SITE, THE, THE TASTE AND THE SOUNDS OF, OF AUSTIN. 
          SO WE CREATED THIS SMALL ONE-OFF POPUP CALLED VISLO AND SOUND BITES. 
          IT WAS AN UNDERGROUND EVENT. 
          IT WAS FREE TO THE PUBLIC, UH, WITH THE LOCATION REMAINING SECRET UNTIL HOURS BEFORE THE EVENT. 
          UM, ON THE DIGITAL SIDE AND MEDIA PARTNERS SIDE, WE PARTNER WITH A LOCAL PALETTE, UH, WHO'S A GREAT SOUTHERN MAGAZINE TO FEATURE, UH, TO FEATURE OUR CHEF, AS WELL AS, UM, UH, THE DIFFERENT, UH, ASPECTS AND FEATURES FOR AUSTIN. 
          AND TO HELP US PROMOTE OUR FLYWAY. 
          UM, WE HAD MUSICIAN PERFORMANCES FROM THE BISHOPS AND DJ BIRD PETERSON, UH, 350 ATTENDEES THROUGH THE EVENING, HIT CAPACITY IN LIKE 20 MINUTES, UM, 4,000 SWEEP, SIX ENTRIES, AND 2.2, ALMOST 2.3 MILLION IMPRESSIONS FOR THIS ONE. 
          UH, ONE OF MY FAVORITE THAT WE WERE, UH, THAT WE WERE A PART OF WAS, UH, UH, OUR, OUR PRESENCE AT NEWPORT BULK FESTIVAL IN 2019. 
          UH, WE ACTUALLY PARTNERED WITH, UH, THIS FESTIVAL AND, AND I WOULD SAY THAT THEY DON'T REALLY LET A LOT OF BRANDS IN, UH, AND THEY HAVE SO MUCH RESPECT FOR OUR DESTINATION THAT THEY WORKED WITH US TO BE ABLE TO, UH, TO, TO, TO SHOWCASE AND, AND GAVE US A REALLY NICE FOOTPRINT RIGHT AT THE RIGHT AT THE ENTRANCE. 
          SO THEY GAVE US LIKE A 40 BY 30 FOOTPRINT. 
          WE BROUGHT ALONG, UH, FORT LONE SUM, WHO'S A REALLY GREAT CHAIN STITCH EMBROIDER, UM, TO, UH, TO SO ON CUSTOM AUSTIN PATCHES, UH, FOR FOLKS, UH, VISITING OUR, OUR, OUR MUSIC AND MAKERSPACE. 
          UH, WE ALSO BROUGHT ALONG SONG CONFESSIONAL, WHICH, UH, HOPEFULLY Y'ALL ARE FAMILIAR WITH. 
          IT'S WALKER LUKINS AND, AND, AND ZACH'S PROJECT. 
          THEY, UH, THEY GO AROUND THE COUNTRY AND, UH, AND, AND HAVE ATTENDEES, YOU KNOW, GIVE, UH, CONFESSIONS, AND THEN THEY TURN THOSE INTO SONGS. 
          UM, SO WE WERE ACTUALLY ABLE TO PARTNER WITH THEM, UH, TO BRING THE TRAILER TO COVER THOSE EXPENSES, AS WELL AS, UH, 11 OTHER 
          [00:40:01]
AUSTIN ARTISTS PERFORM, UH, COMPENSATE 11 OTHER AUSTIN ARTISTS TO WRITE SONGS BASED ON THOSE, UH, ATTENDEE, UM, CONFESSIONS. 
          AND, UH, YOU KNOW, WE HAD SOME GREAT FEATURES WITH PACE MAGAZINE, UH, WITH, UH, WITH NPR. 
          UH, SO THAT WAS, THAT WAS SUPER SUCCESSFUL IN THAT SENSE. 
          UM, AND WE ALSO DID A COOL PARTNERSHIP WITH, UH, FORT LONESOME AND CHARLIE CROCKETT, UM, WHO'S AN AUSTIN BASED MUSICIAN NOW. 
          UM, AND THEY ACTUALLY CREATED A, A CUSTOM SUIT, UH, FOR HIM TO PERFORM HIS FIRST TIME, UH, AT NEWPORT FOLK FESTIVALS. 
          SO IT WAS DEFINITELY A REALLY COOL, UH, OPPORTUNITY TO, TO BRIDGE THESE LIKE MAKER MUSIC, UM, UM, YOU KNOW, UH, PILLARS THAT WE HAVE HERE IN THE CITY. 
          UH, AND, AND WE ACTUALLY WORKED WITH THE FESTIVAL TO PRODUCE A CONTENT PIECE, UH, WITH CHARLIE AND, AND KATHY SEVER FROM FORT LONESOME, SPEAKING ABOUT AUSTIN CREATIVITY AND WHAT A MAGICAL PLACE IT IS. 
          SO, UM, REALLY GREAT IMPRESSIONS ON SITE. 
          UH, REALLY GREAT, UNIQUE QUALIFIED, UM, CONVERSATIONS WITH FOLKS, UM, ABOUT THE CITY. 
          AND, UH, WE HAD ABOUT 1500 SWEEPSTAKE FLYAWAY ENTRIES TO WIN A, A CHANCE TO, UH, TO CHECK OUT AUSTIN IN, UH, IN 2018. 
          UH, WE WORKED WITH, UH, BRAND USA. 
          UH, BRAND USA IS, UM, UH, ESSENTIALLY THE ENTITY, UH, TASKED WITH PROMOTING THE USA AS A DESTINATION. 
          UH, SO THEY WORK WITH A LOT OF DIFFERENT SMALLER, UH, CITIES, UH, TO BE ABLE TO, YOU KNOW, LEVERAGE, UH, THEIR ASSETS AND, UH, TO BE ABLE TO PROMOTE THE DESTINATIONS OF THE WHOLE. 
          SO, UM, THEY WERE PARTNERED WITH MCGI FILMS. THEY'VE CREATED, UH, A NUMBER OF IMAX FILMS. I'M SURE Y'ALL HAVE SEEN SOME OF THE DESERT, OR LIKE, YOU KNOW, REAL NATURE DOCUMENTARIES THAT HAPPEN ON, UH, ON IMAX. 
          THEY PRODUCED MOST OF THOSE. 
          UM, THEY PRODUCED A DOCUMENTARY CALLED AMERICA'S MUSICAL JOURNEY AND FEATURED AUSTIN IN IT, AND INVITED US ALONG TO, UH, TO BRING SOME AUSTIN ARTISTS. 
          SO, UH, WE SECURED THREE PERFORMANCE OPPORTUNITIES, UH, FOR AUSTIN ARTISTS IN SYDNEY, LONDON, AND MELBOURNE. 
          UM, WE ACTUALLY HAD MOBLEY CRAZY ENOUGH PERFORM AT THE SYDNEY OPERA HOUSE AND AT THE MELBOURNE MUSEUM. 
          UM, AND WE HAD MIAT, UH, PERFORM AT THE LONDON SCIENCE MUSEUM, UH, OPENING UP FOR OLIVE BLOCK, WHICH IS REALLY COOL. 
          UM, AND WE SECURED, UH, YOU KNOW, BACK TO THE COMPREHENSIVE, UH, WAY THAT WE INTEGRATE, UH, MEDIA IN, IN DIGITAL AND IN PERSON. 
          UH, WE ACTUALLY SECURED TWO, UH, RED CARPET INTERVIEWS WITH, UH, E ENTERTAINMENT AND BOTH OF OUR MUSICIANS. 
          SO, I MEAN, I DON'T THAT, THAT'S JUST UNREAL MEDIA VALUE IN TERMS FOR THESE INDEPENDENT MUSICIANS THAT THEY CAN RECEIVE. 
          AND HERE'S SOME PHOTOS FROM, FROM BOTH OF THOSE EVENTS. 
          IN, UH, 2018, UH, WE PARTNERED WITH DIY MAG, A REALLY COOL ALTERNATIVE INDIE MAGAZINE, UH, IN THE UK. 
          UH, WE PARTNERED WITH THEM AND, AND BIG INDY, UH, A LABEL THAT ACTUALLY I BELIEVE HAS ROOTS HERE IN AUSTIN, UM, IN LONDON TO PRODUCE JACKIE BENSON'S FIRST HEADLINE PERFORMANCE IN MARKET. 
          UH, AS PART OF THAT PARTNERSHIP, UM, JACKIE ALSO RECEIVED SOME REALLY COOL MEDIA BENEFITS. 
          UM, SHE WAS INTERVIEWED BY DIY MAG, UH, FEATURED IN PRINT AND WEBSITE, AND WE HAD, UH, SOME REALLY HIGH PROFILE ATTENDEES. 
          WE REALLY WANTED IT TO, TO TO BE SOME REALLY GREAT MEDIA FOLKS IN THE AUDIENCE, AS WELL AS, UH, SOME, SOME FOLKS FROM FESTIVAL PROGRAMS, UH, SPOTIFY, MTV, UH, AS WELL AS LIVE NATIONS. 
          SO WE REALLY, WE REALLY CURATED SOME SPECIAL GUESTS TO, TO BE ABLE TO COME EXPERIENCE HER AND HOPEFULLY, YOU KNOW, YIELD, UM, SOME GREAT MEDIA VALUE FOR HER. 
          THERE'S A PHOTO OF HER PERFORMING THERE. 
          AND THEN THERE'S, UH, JUST A LITTLE SNIPPET OF, OF THE TYPE OF CONTENT THAT WE, UH, HELP MUSICIANS SECURE. 
          UM, AGAIN, TALKING ABOUT, UH, THEIR BACKGROUND, UH, THEIR EXPERIENCE WITH AUSTIN. 
          AND, UM, YEAH, IT'S A GOOD OPPORTUNITY FOR THEM. 
          IN 2018, WE PARTNERED WITH CAPITOL HILL BLOCK PARTY. 
          THAT'S, UH, A FESTIVAL THAT HAPPENS IN THE CAPITOL HILL, UH, DISTRICT, UH, IT'S LIKE AN L LGBTQ PLUS DISTRICT, UH, IN SEATTLE. 
          UM, THEY THROW A REALLY FUN FESTIVAL THAT'S RIDE UP, YOU KNOW, AUSTIN TYPE FAN, UH, YOU KNOW, MUSIC LOVER, UM, KIND OF PROFILE. 
          UH, AS PART OF THE FESTIVAL, WE ACTUALLY NEGOTIATED THE ADDITION OF, UH, TWO AUSTIN ARTISTS ONTO THE BILL. 
          UM, WE BROUGHT ALONG BLACKLOCK AND KAK, UH, IN 2018, AND THEY PERFORMED. 
          UH, WE ALSO, UH, PROMOTED THEIR PERFORMANCE IN MARKET. 
          WE WORKED WITH A LOCAL, UM, WITH A LOCAL, UH, MEDIA, UH, COMPANY, UH, DO STUFF. 
          THEY'RE BEHIND DUE FIVE 12, AND THEY'RE IN EVERY MARKET. 
          UH, SO WE WORKED WITH A LOCAL, UM, MEDIA PARTNER TO BE ABLE TO PROMOTE THEIR PRESENCE IN THE FESTIVAL, AS WELL AS, UH, AS WELL AS OUR FLYAWAY GIVEAWAY. 
          UM, AND WE BROUGHT ALONG OUR AUSTIN, UH, AIRSTREAM TRAILER, WHICH 
          [00:45:01]
IS, UH, A KEY TACTIC, UH, AND KEY TOOL IN OUR EXPERIENTIAL TOOLBOX. 
          IT'S A 30 FOOT LONG AIRSTREAM LOUNGE, UH, AND WE BRING IT TO FESTIVALS AND CULTURAL EVENTS TO REALLY, UM, HELP PEOPLE LEARN ABOUT AUSTIN AND, UH, DO SOME GIVEAWAYS AND THOSE GAMES AND STUFF, AND PROMOTE ARTIST PERFORMANCES AT FESTIVALS. 
          HERE'S SOME PHOTOS OF THAT EVENT. 
          UH, IN 2018, WE PARTNERED WITH PICKATHON FESTIVAL, UH, RIGHT OUTSIDE OF PORTLAND. 
          UM, WE WORKED WITH THE FESTIVAL TO, UH, TO REALLY PROMOTE THE SIX ARTIST PERFORMANCES THAT WERE HAPPENING AT THE FESTIVAL. 
          SO IT WAS SHAKY GRAVES WILD CHILD, GLORIA TO PAUL KA, AND SHAKY RIBS AND BLACK PUMAS. 
          UM, AND WE HAD OUR AUSTIN AIRSTREAM, UH, TRAILER THERE AS WELL, UM, FOR LIKE FOUR DAYS. 
          UM, SO A TON OF PERFORMANCES, MULTIPLE PERFORMANCES BY AUSTIN ARTISTS. 
          UM, WE ALSO, UM, UH, INVESTED IN A CONTENT PIECE FOR BLACK PUMA'S, UH, ON A SEPARATE DINNER EVENT, UH, TO PROMOTE THEIR PRESENCE AT THE FESTIVAL, AND, UH, HAVE THEM TALK A LITTLE BIT ABOUT AUSTIN AND, UH, THEIR RELATIONSHIP WITH THE CITY. 
          UM, SO THAT WAS REALLY COOL. 
          UM, WE HAD ABOUT 6,000 ONSITE WEEKEND ATTENDING IMPRESSIONS. 
          IT'S PEOPLE COMING BY OUR AIRSTREAM, THAT'S PEOPLE, UH, THAT'S, THAT'S, UH, YOU KNOW, OUR BRAND AMBASSADORS OR US ENGAGING WITH, UH, WITH ATTENDEES. 
          UM, AND AGAIN, WE WORKED WITH DO STUFF ON THE, ON THE DIGITAL PROMOTION SIDE, UH, FOR 1.4 MILLION DIGITAL IMPRESSIONS, UM, ENCOURAGING FOLKS TO COME SEE AUSTIN OR COME SEE AUSTIN ARTISTS AT THIS FESTIVAL. 
          UH, IN 2018, WE WORKED WITH NORWEGIAN, UH, ON THEIR FLIGHT LAUNCH ACTIVITIES FOR, AT THE TIME, WHAT WAS A DIRECT FLIGHT FROM LONDON TO AUSTIN. 
          WE INVITED AROUND, WE INVITED JULIAN ACOSTA, A REALLY GREAT AUSTIN SINGER SONGWRITER. 
          UM, AND THERE WAS THREE PERFORMANCES. 
          UH, WE ACTUALLY SECURED VENUE, UH, LEISURE, UH, PERFORMANCES, LIKE JUST GENERAL. 
          UH, WE SECURED, UH, A COUPLE VENUE PERFORMANCES FOR HIM. 
          UM, AND WE PRODUCE A MEDIA EVENT. 
          UH, AND ONE THING THAT WE DO WITH, UM, MUSICIANS WHEN THEY'RE IN TOWN, UH, AND ONE THING THAT WE DO WITH, UM, THE SEGMENT THAT WE CALL TRAVEL TRADE IS ESSENTIALLY TRAVEL AGENTS. 
          UM, FOR THE MOST PART, A LOT OF THE REST OF THE WORLD BOOKS, UM, BOOKS, UH, TRAVEL THROUGH TRAVEL AGENCIES. 
          SO IT'S REALLY, REALLY IMPORTANT FOR US TO, REALLY IMPORTANT FOR US TO GET IN FRONT OF, UH, TRAVEL AGENTS AND THEIR OFFICES, UH, TO BE ABLE TO, UM, HAVE THEM PACKAGE AUSTIN AND, AND, AND BE ABLE TO PROMOTE IT FOR US. 
          SO, UH, WE ACTUALLY BROUGHT JULIAN ALONG TO PERFORM AT THESE, UH, TRAVEL AGENTS' OFFICES, UM, AND DID AN INA PERFORMANCE ON THE INAUGURAL FLIGHT, PERFORMED TWICE AT THE AIRPORT. 
          WE DID SOME GREAT RADIO SYNDICATION AND INTERVIEWS WITH HIM AS WELL. 
          UM, TOTALING 25 STATIONS AND 1.2 MILLION IN AUDIENCE REACH IN 2018. 
          WE ALSO PARTNERED WITH CANADIAN MUSIC WEEK, UH, FOR AN AUSTIN SHOWCASE. 
          WE BROUGHT SOME GREAT AUSTIN MUSICIANS TO THE FESTIVAL, UH, TO SHOWCASE, UH, DURING THEIR EVENT. 
          FOR THOSE OF YOU WHO HAVEN'T BEEN, IT'S LIKE A MINI SOUTH BY, IT'S, IT'S REALLY FUN. 
          UM, AND OUR AUSTIN SHOWCASE FEATURED THREE AUSTIN ARTISTS, MOLLY BIRCH, THE BISHOP IN BEON. 
          AND I ALSO PARTICIPATED IN A PANEL, UH, WHICH WAS ABOUT MUSIC CITY SUSTAINABILITY. 
          UM, BOTH WERE WELL ATTENDED, UM, YEAH, IN, UH, 2017. 
          THIS ONE WAS A REALLY COOL ONE. 
          WE ACTUALLY, UM, PARTNERED WITH TIMEOUT NYC, UH, TO PRODUCE, UH, AUSTIN BRANDED PARADE FLOW. 
          AND WE INVITED GINA CHAVEZ, UH, TO PERFORM THROUGH THE ENTIRETY OF THE MARCH, UH, THROUGH MANHATTAN. 
          UM, WE ALSO HAD OUR, UH, OUR VI AUSTIN AIRSTREAM POP UP, UH, NEAR TIME SQUARE. 
          SO WE JUST GOT A TON OF FOOT TRAFFIC, UH, AND WE'RE ABLE TO PROMOTE AUSTIN, UH, TO, UH, TO THOSE, UH, POTENTIAL VISITORS. 
          UH, 2.3 MILLION IMPRESSIONS. 
          THAT'S THROUGH PARTNERSHIP WITH, UH, TIMEOUT AND, UH, DIGITAL. 
          IM PRINT AND ONSITE ESTIMATES OF, UH, CONSERVATIVELY 1 MILLION VIEWS OF THE FLOAT AND GINA. 
          UH, SO THAT'S, UM, YOU KNOW, A REALLY BIG OPPORTUNITY, UH, FOR US TO NOT ONLY PROMOTE AUSTIN, BUT FOR GINA TO PROMOTE OURSELF AND THE BAND, UM, AND, UH, TO BE ABLE TO PLAY FOR A MILLION PEOPLE. 
          HERE'S SOME PHOTOS FROM THAT. 
          UH, AND THIS IS, UH, THE LAST CASE STUDY. 
          THIS WAS A WHILE AGO, 2016. 
          BUT, UH, WE, WE, WE DID SOME UK EVENTS. 
          UM, WE PARTNERED WITH BRITISH AIRWAYS, UH, NME MAGAZINE, UH, AND WE BROUGHT CARSON MCON ALONG TO, UH, TO PERFORM. 
          UM, THEY HAD A, A SOUNDS OF SUMMER AND ME SHOWCASE. 
          UH, SHE GOT TO PERFORM FOR THEM. 
          UH, AND WE ALSO DID A REALLY COOL COLLAB WITH, UM, IN 
          [00:50:01]
TERMS OF LIKE PROMOTING OUTDOORS AND STILL BRINGING IN MUSICIANS. 
          UH, WE, WE WORK WITH THE ROYAL HORTICULTURAL SOCIETY, WHICH THEY PRODUCE THE ROYAL GARDEN SHOW, UH, AND LADY BIRD JOHNSON WILDFLOWER CENTER, AND WE PRODUCE AN AUSTIN GARDEN. 
          AND WE HAD HER PLAY IN THE GARDEN. 
          THERE WAS HUNDREDS OF THOUSANDS OF PEOPLE THERE THAT, UH, THAT WERE IN ATTENDANCE, UM, AND, AND WALKED BY OUR, OUR GARDEN AND GOT TO EXPERIENCE IT. 
          SO THAT WAS REALLY COOL. 
          WE ALSO DID RADIO SYNDICATION AND MEDIA INTERVIEWS WITH, WITH HER AS WELL. 
          AND HERE ARE SOME OF THE PLACEMENTS AND SOME OF THE RESULTS, UH, IN TERMS OF, UH, IN TERMS OF MEDIA. 
          SO THAT'S, THAT'S IT FOR, FOR THE PURPOSES OF THIS DISCUSSION. 
          UM, UH, AGAIN, MY GOAL, UH, BEING TO, UH, MAKE SURE THAT Y'ALL UNDERSTAND, UH, HOW IMPORTANT LIVE MUSIC IS TO US, HOW WE ENGAGE WITH MUSICIANS, HOW IMPORTANT IT IS FOR US TO OFFER, UH, THESE TYPES OF OPPORTUNITIES THAT NOT ONLY, UH, PROMOTE THE DESTINATION AND HELP US FULFILL OUR MISSION, BUT ALSO HELP PROMOTE THE ARTISTS THEMSELVES IN WHATEVER LEVEL OF THEIR CAREER THEY'RE AT. 
          WELL, THAT'S, UH, SUCH A GREAT PRESENTATION. 
          THANK YOU, OMAR. 
          REALLY COMPREHENSIVE, AND, UH, JUST VERY AESTHETICALLY PLEASING AS WELL. 
          LIKE REALLY, I CAN TELL YOU PUT A LOT OF TIME INTO IT, SO IT LOOKS GREAT. 
          THANK YOU. 
          UM, AND YEAH, THERE WAS A LOT THERE THAT I WAS COMPLETELY UNAWARE OF. 
          SO REALLY HELPFUL TO US. 
          UM, SO WE PROBABLY HAVE A FEW TIME FOR A FEW QUESTIONS. 
          UM, SURE. 
          AND, UM, SO ONE THING THAT I, COULD YOU TALK A LITTLE BIT ABOUT, WHEN, AT THE BEGINNING OF YOUR PRESENTATION, YOU TALKED ABOUT THE HIRING MUSICIAN DATABASE MM-HMM. 
           AND SOME OF THE, SO THAT, THAT DOES GIVE ALL THE ARTIST INFORMATION, BUT IT SOUNDS LIKE THERE'S A ROLE FOR Y'ALL TO PLAY, POSSIBLY IN LIKE, THE LICENSING AND BOOKING, AND CAN YOU TALK ABOUT HOW THAT WORKS? YEAH, THAT'S RIGHT. 
          UM, FOR THE MOST PART, I MEAN, WE OFFER, UH, THE ABILITY OF, YOU KNOW, THIRD PARTIES TO DO, UH, YOU KNOW, ANYTHING OUTSIDE OF LIVE MUSIC, UH, PERFORMANCES. 
          UH, BUT FOR THE MOST PART, THE LICENSING, UH, MUSIC PHOTOS, CAMPAIGN APPEARANCE, THAT'S GONNA BE ALL VISIT AUSTIN. 
          UM, SO YOU MIGHT HAVE SEEN OUR DESTINATION VIDEOS OR, OR SOME CONTENT THAT WE PUT OUT. 
          UM, WE'LL USUALLY WORK WITH, UH, WITH VARIOUS, UH, MUSICIANS TO PROVIDE THE SOUNDTRACK FOR THAT, AND WE COMPENSATE THEM. 
          UM, WE ALSO COMPENSATE PHOTOGRAPHERS. 
          UH, I, I THINK WE HAVE ONE OF THE BEST, UH, POOL OF, UH, CONCERT PHOTOGRAPHERS, UH, IN THE WORLD. 
          I MEAN, THEY'RE, THEY'RE JUST INCREDIBLE. 
          SO WE COMPENSATE THEM FOR THEIR PHOTOS. 
          WE COMPENSATE ARTISTS FOR CAMPAIGN APPEARANCES, UM, ANYTIME WE DO PAID STUFF. 
          UM, AND, UH, AND REALLY JUST IDENTIFYING ALL THESE OPPORTUNITIES OUTSIDE JUST, YOU KNOW, LIVE MUSIC PERFORMANCE TO BE ABLE TO SUPPORT, UM, OUR MUSICIANS. 
          OKAY. 
          AND SO WHAT'S THE, THE CONVENTION CENTER EXPANSION COMING? DO YOU ALL HAVE IDEAS ABOUT, OR, I MEAN, DO YOU SEE SOME POSSIBILITIES THERE FOR LIKE LEVERAGING, LIKE A WHOLE NEW CONCEPT FOR THAT, THAT BUILDING AND ALL THE THINGS THERE? HOW ARE THERE, ARE THERE NEW OPPORTUNITIES FOR MARKETING THROUGH THAT? AND I DON'T MEAN TO PUT YOU ON THE SPOT, BUT IF YOU YEAH, NO, IT'S ALL GOOD. 
          I THINK THAT'S BEEN, YOU KNOW, CERTAINLY A LONG, A LONG JOURNEY, UM, TO, UH, TO GET HERE. 
          AND I, I CERTAINLY HAVE HEARD, UH, INTEREST IN, UM, WAYS THAT, THAT BUILDING AND, AND THE NEWLY DEVELOPED, UH, UH, BUILDING CAN, CAN GO ON TO SERVE, UH, LIVE MUSIC AND, AND LOCAL MUSICIANS AS WELL AS, UH, AS COMMUNITY THROUGH, YOU KNOW, VARIOUS, VARIOUS DIFFERENT, UM, UH, IDEAS FOR, FOR, FOR, UH, SURROUNDING, UM, SPACE. 
          SO, I MEAN, I'M HAPPY TO, TO CONTINUE TO SEE WHAT Y'ALL'S RECOMMENDATIONS ARE THERE AND, AND CONTINUE TO TAKE THAT TO OUR TEAM. 
          AND, UM, CUZ I THINK WE'RE, WE'RE OPEN TO THAT AND I'VE HEARD, UH, FOLKS DISCUSS, UM, THE POTENTIAL FOR THAT. 
          SO I'D LOVE TO HEAR WHAT, WHAT Y'ALL ARE ENVISIONING AND, UH, AND CERTAINLY, UM, TRANSLATE THAT TO, TO MY TEAM. 
          OKAY. 
          WELL, WE HAVE A, A WORKING GROUP THAT'S, UH, FORMING TO TALK ABOUT THE CONVENTION CENTER, THE SP THE PHYSICAL SPACE, BUT ALSO THE POSSIBILITIES THERE. 
          SO I THINK PROBABLY, UM, IN THE CONTEXT OF THAT GROUP, WE'LL DEFINITELY BE BACK IN TOUCH AND LOVE TO HAVE YOUR HELP IN SHAPING THOSE RECOMMENDATIONS. 
          GREAT. 
          UM, AND ANOTHER THING THAT WE'VE TALKED ABOUT HERE ON AT, AT MUSIC COMMISSION MEETINGS IS MARKETING TO OUR LOCAL AUDIENCE IN TERMS OF LIKE, YOU KNOW, NIGHT, NIGHT OUT TOURISTS OR BRINGING FOLKS IN FROM THE, FROM THE SUBURBS OR JUST PEOPLE THAT DON'T GO SEE LIVE MUSIC A LOT MM-HMM. 
           AND HOW TO ONE, GET PEOPLE OUT AND TWO, UM, YOU KNOW, JUST EDUCATE THEM ABOUT LIKE THAT. 
          IT'S REALLY COOL TO PICK COVER. 
          IT'S REALLY COOL TO GO SEE MUSIC ON A TUESDAY. 
          MM-HMM. 
          , IT'S REALLY COOL TO GO SEE SOMEBODY'S, YOU KNOW, LOCAL JAZZ 
          [00:55:01]
MUSICIAN'S, RECORD RELEASE, LIKE THAT'S A, A THING THAT AS A LOCAL PERSON THAT, THAT THE LIVE MUSIC SCENE IS LIKE, YOU, YOU HAVE A ROLE IN THAT. 
          AND SO IS THAT, DO YOU FEEL LIKE THAT THAT'S OUT, OUT OF YOUR PURVIEW FOR VISIT AUSTIN MM-HMM. 
          , OR IS THAT SOMETHING THAT IF Y'ALL HAD THE, THE BUDGET FOR IT, LIKE COULD THERE BE A LOCAL CAMPAIGN? YEAH, I THINK, UH, IN TERMS OF, YOU KNOW, THE PURPOSES OF HOTEL TAX, I MEAN, WE'RE, WE'RE LIMITED TO, UM, MARKETING OUTSIDE OF THE CITY. 
          MM-HMM. 
          . 
          UM, AND I THINK THAT THAT'S IMPORTANT. 
          I WOULD SAY THAT WE DO HAVE SOCIAL, UH, FOLLOWERS, UH, AND PEOPLE WHO VISIT OUR WEBSITE THAT ARE ALSO LOCALS MM-HMM. 
          , WE'RE, WE'RE CONSTANTLY FINDING WAYS TO ENGAGE WITH THOSE AUDIENCES. 
          UM, AND ALSO WE, WE HAVE ASSETS. 
          SO IF, IF, IF, IF THERE IS A PARTNER THAT Y'ALL WANTED TO BRING A BOARD, UH, TO DO, UM, YOU KNOW, A LOCAL CAMPAIGN, I MEAN, WE'VE WORKED WITH, UM, UH, YOU KNOW, UH, DOWNTOWN ALLIANCE, UM, ON, ON HELPING THEM WITH, UH, WITH CAMPAIGN CREATIVE THAT WE'VE ALREADY CREATED. 
          SO THAT WOULD SAVE YOU YEAH. 
          YOU KNOW, THOUSANDS. 
          ABSOLUTELY. 
          UH, SO THERE, THERE'S ALWAYS THE OPPORTUNITY TO BE ABLE TO, TO WORK WITHIN THAT BECAUSE, YOU KNOW, THE PEOPLE WHO SEE OUR CAMPAIGN CREATIVE ARE OR ARE OUTSIDE OF THE CITY, UH, AND A LOT OF THE, THE CAMPAIGN CREATIVE THAT WE'VE CREATED AND ALREADY PAID FOR THROUGH EITHER AN AGENCY OR CREATED OR SPENT THE TIME, UM, THAT'S, UH, THAT HASN'T REALLY SHOWN UP HERE. 
          SO, UM, IT WOULD APPEAR AS FRESH. 
          UH, SO MM-HMM. 
          , I ENCOURAGE Y'ALL TO, UM, TO ENGAGE WITH US ABOUT THAT, ESPECIALLY IF YOU FIND A, A GOOD LOCAL PARTNER, UM, THAT, THAT WANTS TO DO SOMETHING LIKE THAT. 
          OKAY. 
          YEAH. 
          UM, YEAH, I MEAN THE, THE METRICS THAT YOU SHOWED US FROM YOUR DIGITAL CAMPAIGNS ARE, YOU KNOW, REALLY IMPRESSIVE. 
          THOSE SEEM LIKE VERY ROBUST EFFORTS. 
          THANK YOU. 
          AND ALSO THE, THE WAY THAT YOU'VE TIED THAT WITH LIVE PERFORMANCE OPPORTUNITY FOR MUSICIANS AND I, SO, UM, YOU KNOW, WITH THE LIVE MUSIC FUND, WE HAD A LOT OF DISCUSSION ABOUT LIKE, LET'S, UH, LET'S WIDEN THAT OPPORTUNITY TO PEOPLE WHO ARE, UM, YOU KNOW, FOR RECORD PRODUCTION, VIDEO PRODUCTION. 
          UM, AND THEN THERE'S A WHOLE MARKETING SIDE OF THAT, YOU KNOW, HOW TO, HOW TO, BESIDES JUST PROMOTING THE LIVE MUSIC ASPECT OR LIVE PERFORMANCE ASPECT MM-HMM. 
          , LIKE HOW DO YOU, HOW CAN WE HELP MUSICIANS LIKE, GROW THEIR CAREERS SO THAT MORE PEOPLE ARE BUYING, YOU KNOW, BUYING THE MUSIC THAT THEY MAKE. 
          SURE. 
          DO YOU SEE, UM, AND I GUESS THAT'S PROBABLY SOMETHING THAT YOU, THAT YOU'VE PROMOTED WITH OUTSIDE OF THE CITY, BUT YEAH, JUST IN, IN TERMS OF, UM, YEAH, JUST LIKE PROMOTING AN ALBUM, FOR EXAMPLE, IS THERE AN OPPORTUNITY THERE WITH VISIT AUSTIN? YEAH, I THINK SO. 
          YOU KNOW, UM, ONE OF THE, I THINK ONE OF THE CHALLENGES IS, UH, WE HAVE, WE HAVE AN INCREDIBLE LIVE MUSIC COMMUNITY AND, UH, AND, AND GETTING GENERAL VISITOR INTEREST INTO ONE MUSICIAN, UM, CERTAINLY TAKES, UH, YOU KNOW, A GOOD BIT OF, UH, OF A TARGETED TYPE OF, UH, APPROACH. 
          AND THAT WOULD BE TARGETING AN ENTIRE CAMPAIGN TOWARDS ONE RELEASE. 
          MM-HMM. 
          . 
          UM, A WAY THAT WE FIND AROUND THAT IS, UM, UH, INSTEAD OF FOCUSING ON MAYBE JUST ONE MUSICIAN, UH, IS EITHER THROUGH OUR CONTENT TELLING STORIES OR OUR TAKEOVERS, UM, OUR, OUR VIS AUSTIN TAKEOVERS THAT WE DO ON OUR SOCIAL, UM, THOSE ARE OPPORTUNITIES FOR MUSICIANS TO TALK ABOUT NEW RELEASES, UM, AS WELL AS, UH, IF THEY'RE HAVING, YOU KNOW, RELEASE EVENTS, UM, I'LL BE CERTAIN TO, TO GET, UH, THE INFORMATION FOR, FOR THE, FOR THE EVENT THAT, UH, THE PREVIOUS SPEAKER WAS MENTIONING. 
          BUT, UH, WE, WE, WE PROMOTE ARTIST RELEASE, UH, EVENTS ALL THE TIME ON OUR SOCIAL. 
          UH, WE HAVE A NEW SERIES CALLED QUEUE D UP FOR THE WEEK. 
          UH, AND IT'S BASICALLY A CURATED APPROACH TO, UM, AUSTIN MUSIC, UH, PERFORMANCES AND, AND KEEPING VENUES DIVERSE, KEEPING ARTISTS DIVERSE, UM, WITH, UH, A BIG BIT OF, UH, YOU KNOW, LOCAL TALENT INVOLVED. 
          SO, UM, CERTAINLY, UH, AND EVEN, EVEN I'VE JUST TAKEN TIME TO JUST HAVING COME FROM, YOU KNOW, BRAND, YOU KNOW, CONTENT AND ALSO ARTIST DEVELOPMENT, UH, IN, IN MY BACKGROUND, UM, AND EVENTS REALLY PROMOTING AUSTIN RELEASES. 
          UM, I'VE, I'VE TAKEN A LOT OF TIME TO JUST TALK TO ARTISTS ABOUT STRUCTURING THEIR RELEASE PLANS, UM, REALLY, YOU KNOW, JUST AS AN ADVISOR I GUESS. 
          BUT IF THERE'S ANY, ANY ADDITIONAL OPPORTUNITIES OR THOUGHTS THAT Y'ALL HAVE ON WAYS THAT WE CAN DO THAT WE ARE ALL EARS. 
          WELL, I MEAN, YOU'RE DOING A TON, AND SO AGAIN, I, I'M IMPRESSED. 
          AND SO I WANT YOU TO THINK OF US AS A RESOURCE TOO. 
          LIKE THINGS, YOU KNOW, WE ADVISE COUNCIL MEMBERS, WE MAKE ANNUAL BUDGET RECOMMENDATIONS, AND SO WE DID MENTION VISIT AUSTIN AND THOSE BUDGET RECOMMENDATIONS. 
          I MEAN, SOMETIMES THEY'RE JUST A, LIKE, YOU KNOW, WE'RE LIKE, THESE ARE THINGS WE WOULD LIKE TO HAVE, BUT THERE ARE OTHER THINGS THAT WE CAN REALLY PURSUE, YOU KNOW, WITH A COUNCIL MEMBER SUPPORT. 
          ABSOLUTELY. 
          SO IT'S LIKE, THERE'S MORE THAT YOU CAN DO IF 
          [01:00:01]
YOU HAVE MORE BUDGET AND YOU COULD HAVE MORE STAFF OR MORE RESOURCES OR, YOU KNOW, BRING ON ADDITIONAL OTHER, YOU KNOW, THIRD PARTIES. 
          UM, SURE. 
          AGENCIES LIKE, LET US KNOW, BUT LET'S DEFINITELY, UH, I DEFINITELY WANNA CONTINUE THE CONVERSATION. 
          YEAH. 
          SO I'LL JUST THROW IT OUT TO MY FELLOW COMMISSIONERS. 
          YEAH, ABSOLUTELY. 
          UH, WE'LL DO, OR, AND THEN BALI. 
          THANK YOU, OMAR. 
          IT'S VERY IMPRESSIVE. 
          THANK YOU. 
          IT'S CLEAR YOUR WHEELHOUSE IS IN GETTING TOURISTS TO AUSTIN. 
          THAT'S WHAT YOU'RE CHARTERED WITH, ONE OF THE EVENTS IN TOWN, THE AUSTIN RECORD CONVENTION. 
          SURE. 
          LARGEST RECORD CONVENTION IN THE UNITED STATES, RIGHT HERE IN AUSTIN. 
          MM-HMM. 
          , AND, WELL, I, I'M A VINYL HEAD MYSELF, SO I GO ALL THE TIME. 
          BUT YEAH. 
          IT SEEMS TO ME LIKE YOU'VE GOT LOTS AND LOTS OF TOURISTS COMING IN. 
          UM, IS THAT SOMETHING THAT YOU COULD WORK WITH? IS THAT SOMETHING, YOU KNOW, WHO, WHO COULD HELP BLOW THIS UP TO HAVE EVENTS AROUND THAT? YEAH, AND, UM, YEAH, ABSOLUTELY. 
          I THINK, UH, HONESTLY, I, I'M A VINYL ADDICT MYSELF, AND I GO TO THE CONF, I GO TO THE RECORD CONVENTION EVERY YEAR AND I SEE FOLKS, YOU KNOW, A LOT OF DEALERS FROM AROUND THE COUNTRY AND WORLD COME IN AND, AND, AND BRING THEIR STOCKS. 
          SO IT IS ALREADY CREATING, YOU KNOW, SOME REALLY AWESOME, UH, TOURISM FOR THE CITY AND, UH, ESPECIALLY SINCE IT'S A MULTI-DAY EVENT. 
          BUT, UH, CERTAINLY, I MEAN, WE, WE, WE LOVE TO HIGHLIGHT, UM, UH, RECORD SHOPS. 
          WE LOVE TO HIGHLIGHT, UH, THE CONVENTION ITSELF AND, UH, YOU KNOW, IF THERE'S, IF THERE'S ANYTHING ELSE WE CAN DO IN THAT RESPECT, I MEAN, WE, WE CERTAINLY TALK ABOUT IT AND MENTION IT IN OUR CALENDARS, UH, AND IN OUR E-BLAST, UH, FOR, YOU KNOW, EVENTS THAT ARE COMING UP. 
          BUT I MEAN, ABSOLUTELY. 
          I MEAN, THAT'S, THAT'S ALSO MY WHEELHOUSE. 
          GO AHEAD. 
          THANK YOU. 
          FIRST OF ALL FOR THE, UH, FANTASTIC PRESENTATION. 
          UH, IT'S, IT'S REALLY, UM, WELL, WE'VE KNOWN THAT THE RESOURCE EXISTS, BUT TO, TO SEE THE DETAILS, UH, UM, THAT WAS GREAT. 
          SO THANK YOU SO MUCH. 
          THANK YOU VERY MUCH. 
          UH, I HAVE TWO QUESTIONS. 
          UM, ONE IS, UH, BASIC AS TO WHAT, HOW DO YOU CURATE YOUR ARTIST ROSTER? HOW DO YOU, WHAT IS THE STRATEGY AROUND PICKING ARTISTS FOR THESE DIFFERENT OPPORTUNITIES? YEAH. 
          UM, THE SECOND PART OF THE QUESTION IS, UH, YOU SAID THAT YOU WORK WITH ARTISTS AT DIFFERENT CAREER LEVELS MM-HMM. 
          , SO ONE ASPECT OF IT IS SOMEBODY HAS MADE IT TO A CERTAIN LEVEL AND YOU KNOW, YOU KNOW WHO THE VISIBLE FOLKS ARE. 
          SURE. 
          AND, AND YOU CAN WORK WITH THEM. 
          UM, IS THERE A SPECIFIC STRATEGY OR MULTIPLE OF THOSE THAT YOU HAVE TO ACTUALLY, UM, SUPPORT, UM, AND BUILD GENRE DIVERSITY TO SUPPORT EMERGING ARTISTS? BECAUSE THAT WAY YOU'RE BUILDING FOR THE FUTURE IN AUSTIN AS OPPOSED TO WHAT IS ONLY CURRENTLY AVAILABLE. 
          YEAH, ABSOLUTELY. 
          THANK YOU FOR THAT QUESTION TO THAT. 
          YEAH. 
          I THINK THAT'S SUPER IMPORTANT, AND IT'S SOMETHING THAT, YOU KNOW, PERSONALLY THAT I GOT INVOLVED IN THE INDUSTRY FOR, UM, YOU KNOW, BEING A CHICANO, A LATINO, LIKE COMING INTO THE, TO, TO A SPACE AND, AND, AND WANTING, WANTING, UH, A CERTAIN LEVEL OF DIVERSITY. 
          SO I GUESS, YOU KNOW, BACKGROUND QUALIFIED. 
          BUT IN TERMS OF, UH, YOU KNOW, THE TYPE OF, UH, DEI FILTER THAT, THAT, THAT WE PUT ON IN THAT ORGANIZATION IS, IS, UM, IS, UH, DEDICATED TO, UH, IN ALL FORMS OF REPRESENTATION, WHETHER IT'S ON OUR WEBSITE, WHETHER IT'S, UH, YOU KNOW, UM, ME BOOKING, UH, LIVE MUSIC, UM, AND ENCOURAGING THIRD PARTIES LIKE CONVENTION PLANNERS AND MEETING GROUPS. 
          UM, WE'RE SENDING THEM RECOMMENDATIONS ON, ON WHO TO BOOK. 
          AND, AND, AND, AND I CAN ASSURE YOU THAT THOSE RECOMMENDATIONS ARE, ARE DIVERSE IN TERMS OF, UH, IN TERMS OF AGE, IN TERMS OF, UH, YOU KNOW, GENDER, IN TERMS OF, UM, UM, SEXUAL ORIENTATION, IN TERMS OF, UH, IN TERMS OF ALL BACKGROUND, UM, IS THERE AN INDIVIDUAL, IS IT AN INDIVIDUAL ROLE? IS IT A COMMITTEE? WHAT IS, WHAT IS? UH, WE, WE HAVE DIY, WE HAVE A A A DI POLICIES, UM, THROUGH VISIT AUSTIN. 
          AND, AND WE ALL, UH, THIS PAST, UH, ACTUALLY, UM, PAST COUPLE YEARS, WE, WE WENT THROUGH, UM, UH, SOME REALLY GREAT DI DEI TRAINING WITH, UH, CARTIA, WHO'S A LOCAL COMPANY HERE. 
          UM, SO IT'S, IT, IT, IT'S CERTAINLY IN OUR VALUES, IN OUR POLICY, AND IT'S CERTAINLY SOMETHING THAT I KEEP TOP OF MIND. 
          BUT, UH, AS FAR AS INDIVIDUAL, I MEAN, IT'S, IT, IT'S ME MAKING THOSE DECISIONS, UH, AND DOING MY BEST TO BE INCLUSIVE AND, UH, BEING DIVERSE. 
          AND ESPECIALLY FOR OPPORTUNITIES AS YOU SAW THE ONES THAT ARE, YOU KNOW, UM, FOR, UH, IMPORTANT MEDIA OPPORTUNITIES, UH, AND, UH, INTERNATIONAL OPPORTUNITIES, NATIONAL FESTIVAL OPPORTUNITIES, UH, IT'S ESSENTIAL FOR US TO BE REPRESENTATIVE OF OUR COMMUNITY. 
          AND, UH, AND I STRIVE TO DO THAT EVERY SINGLE DAY. 
          THANK YOU. 
          HI, OMAR. 
          LOVELY TO SEE YOU IN PERSON. 
          OH, THANK YOU. 
          UM, SO I HAD A COUPLE QUESTIONS. 
          SURE. 
          I'LL ECHO, THAT WAS A GREAT PRESENTATION. 
          UH, THANK YOU. 
          I FEEL LIKE I NEED TO GET OUT MORE BECAUSE 
          [01:05:01]
I JUST LEARNED ABOUT A WHOLE BUNCH OF ARTISTS I HADN'T HEARD OF BEFORE, SO THAT'S GREAT. 
          YEAH. 
          UM, SO YOU MENTIONED, UH, IMPRESSIONS QUITE A BIT, AND, UH, PARDON ME. 
          I AM A MUSICIAN BY TRADE, SO A LOT OF THE LINGO IS BEYOND ME, BUT WHAT, WHAT, WHAT, WHAT DO YOU MEAN WHEN YOU SAY IMPRESSIONS IN THIS CONTEXT? UH, YEAH. 
          SO THE WAY THAT WE USUALLY TALLY IT, UM, IS, UH, ONE, AGAIN, BECAUSE WE, WE, WE THINK OF EVERYTHING AS A COMPREHENSIVE CAMPAIGN. 
          SO THEY'RE ALL TACTICS AS FAR AS, UH, AS FAR AS THE WAY THAT WE MEASURE. 
          SO THEY'LL BE DIGITAL, UM, IMPRESSION NUMBERS. 
          THOSE ARE FROM ANY CAMPAIGN THAT WE'RE DOING AND THAT FOLKS INTERACT WITH OUR CONTENT, UH, WITH, UM, WITH OUR PLACEMENTS OR, UH, FOLKS, YOU KNOW, MAYBE, UM, SUBMIT TO, YOU KNOW, BE A PART OF OUR FLYAWAY CONTEST, UH, TO COME SEE THE CITY. 
          UH, IT'S ALSO IN PERSON. 
          SO, UH, HOW MANY PEOPLE ON, UH, IN TERMS OF EXPERIENTIAL ARE WE IMPACTING? UM, AND IF THERE'S CONTENT INVOLVED, LIKE A VIDEO OR SOMETHING, LIKE WHAT IS THAT? UM, HOW SUCCESSFUL WAS THAT CONTENT? HOW MANY VIEWS WAS THAT? UM, AND OBVIOUSLY OTHER, UM, OTHER DIGITAL PARAMETERS THAT HELP US DETERMINE THE SUCCESS OF ANY CAMPAIGN SUCH AS, UH, YOU KNOW, CLICK THROUGH RATES, UM, TIME SPENT ON CONTENT, ON WEBSITE. 
          UM, SO REALLY IT'S JUST A COMPREHENSIVE, UH, OF, YOU KNOW, APPROACH TO, UH, ANY CAMPAIGN THAT WE DO WITH EITHER A MUSICIAN IN MARKET, UM, OR, UM, OR AN EVENT THAT WE'RE DOING OUTSIDE OF THAT. 
          SO IMPRESSIONS IS LIKE A UMBRELLA TERM FOR LIKE, MULTIPLE WAYS OF ENGAGING WITH THE CONTENT OR, UH, THEY'RE, THEY'RE, THEY'RE ESSENTIALLY, UM, POINTS, UH, WHERE WE, UH, WERE ABLE TO ENGAGE, UM, EITHER IN A PASSIVE WAY OR AN ACTIVE WAY, UH, THROUGH A DIGITAL, UM, USER MM-HMM. 
           OR, UM, OR, UH, A POTENTIAL VISITOR. 
          UM, AND ONSITE, OBVIOUSLY THOSE WILL BE MORE QUALIFIED, YOU KNOW, WE'RE ENGAGING WITH FOLKS THROUGH OURSELVES OR, YOU KNOW, BRAND AMBASSADORS IF WE'RE DOING AN EXPERIENTIAL EVENT. 
          UM, AND IF WE'RE WORKING WITH, UH, LET'S SAY, UH, A MEDIA PARTNER, UH, THEN THEY BREAK DOWN, UM, THEIR IMPRESSIONS FROM OUR INCLUSION IN THOSE CONTENT PIECES, WHETHER IT'S, YOU KNOW, THE SKINNING OF A, OF A, OF A WEBSITE, UH, THAT, THAT WAS PART OF THE PARTNERSHIP, OR AN E-BLAST, OR A SOCIAL MENTION, OR, UM, UH, AND ALSO THE WAYS THAT ARTISTS MENTION US, YOU KNOW, ARTISTS, UH, HAVE A REALLY GREAT REACH AS WELL. 
          UM, SO BEING ABLE TO, UH, TO, TO LEVERAGE THAT AND, AND, AND WORK TOGETHER TO PROMOTE THE DESTINATION AND THE ARTISTS, UM, THOSE ARE ALL NUMBERS THAT GO INTO, UH, TALLYING OUR SUCCESS FOR ANY GIVEN, UH, CAMPAIGN OR EVENT. 
          OKAY. 
          I WAS, I WAS CURIOUS HOW, UH, IF, IF YOU HAD WAYS OF MEASURING HOW ALL OF THAT IS ACTUALLY TRANSLATING TO LIKE BUTTS AND SEATS, FOR LACK OF A BETTER YEAH. 
          I GUESS LIKE HEADS AND BEDS? YES. 
          UH, YOU KNOW, LIKE, OR NO, I MEAN, LIKE, PEOPLE AT SHOWS. 
          OH, PEOPLE AT SHOWS. 
          UM, YEAH. 
          YOU KNOW, I THINK THAT WE'RE WORKING WITH, UH, A LOT OF REALLY GREAT NEW DATA. 
          UM, AND WE'RE ACTUALLY, UH, WORKING TO SHARE THIS WITH A LOT OF, UH, THE COMMUNITY. 
          UM, BUT ONE OF OUR, UH, ONE OF OUR AGENCIES ON, ON RECORD, WE WORK WITH ZARKO, WHICH IS A REALLY GREAT, UM, ESSENTIALLY, UH, HELPS UNDERSTAND, UM, USING, YOU KNOW, ANONYMOUS CELL PHONE DATA. 
          WHO'S COMING INTO MARKET, WHERE ARE THEY COMING FROM, UM, WHAT PLACES ARE THEY VISITING, UM, AND, UH, WHERE ARE THEY EVEN SPENDING MONEY. 
          SO, UM, WE'RE, WE'RE WORKING TO UNDERSTAND, UH, HOW THAT FITS INTO, UH, YOU KNOW, CERTAINLY A DISTRICT, UM, AND MUSIC VENUE APPROACH, UM, BECAUSE WE'RE FINALLY GETTING TO THAT, YOU KNOW, THAT DATA POINT WHERE WE CAN START TO, TO SHOW. 
          UM, BUT, UH, FOR EXAMPLE, WE'RE, WE'RE WORKING WITH RED RIVER CULTURAL DISTRICT, UM, TO, TO PROVIDE THAT DATA, UM, AND ALSO TO HAVE, UH, MORE POINTS OF INTEREST. 
          POINTS OF INTEREST ARE PLACES THAT, UH, THAT, YOU KNOW, BASICALLY, UH, USERS, UH, CAN GEO CHECK INTO MM-HMM. 
          , UH, OR, OR, OR, UM, AND YOU KNOW, AND, AND HOW THAT EXTENSION WILL TRANSLATE INTO POTENTIAL, YOU KNOW, UM, SPENDING, UH, FOR THOSE SPACES. 
          SO THAT'S, THAT'S CERTAINLY SOMETHING THAT, THAT WE'RE WORKING ON GOOD CASE STUDIES TO BE ABLE TO, UH, TO, UH, TO, TO BE ABLE TO TALK FURTHER ABOUT HOW THAT EQUATES TO, TO THOSE, UH, SPECIFIC TYPES OF, UM, UH, SPENDS AND, AND, UH, AND IMPACT. 
          SO MM-HMM. 
          , UM, HOPEFULLY WITH THIS, UH, WITH THIS RED RIVER CULTURAL DISTRICT, UM, UH, PARTNERSHIP WILL BE ABLE TO, UH, TO REALLY HELP THEM UNDERSTAND BETTER NOT ONLY THEIR, LIKE PEAK POINTS, UM, BUT REALLY THE, THE MAP IN WHERE PEOPLE ARE TRAVELING TO AND FROM. 
          UM, AND, YOU KNOW, THAT WILL INCLUDE, YOU KNOW, THEIR, A LOT OF THEIR, THEIR, THEIR MEMBERS, UH, IN, IN, UM, IN, UH, IN THAT DISTRICT. 
          YOU KNOW, OBVIOUSLY THEY'VE EXTENDED THEIR BOUNDARIES, SO WE'RE LOOKING AT PLACES LIKE MOODY CENTER 
          [01:10:01]
AND LIKE, WHAT, WHERE ARE THEY GOING? ARE THEY GOING TO RED RIVER? ARE THEY GOING TO, UM, HOW IS, UH, MOODY, YOU KNOW, AMPHITHEATER, UM, CHANGING THAT SETUP. 
          SO, UM, HOPEFULLY GREAT TO SEE THAT EXPAND TO, YOU KNOW, OUT INTO THE FARTHER REACHES OF THE CITY, YOU KNOW? THAT'S RIGHT. 
          KEVIN MENTIONED WE HAVE A GREAT, A LOT OF GREAT SOUTH AUSTIN VENUES AND ABSOLUTELY. 
          YOU KNOW, YEAH. 
          AND, AND CERTAINLY, UM, WOULD, WOULD LOVE TO MEET WITH ANY FOLKS IN YOUR DISTRICTS WHO ARE INTERESTED IN LEARNING MORE ABOUT THAT, AND, UH, CERTAINLY GET THEM SET UP TO BE A POINT OF INTEREST AND HOPEFULLY BE ABLE TO PROVIDE THAT IN THE FUTURE ABOUT THE IMPACT OF, UM, A VISITATION. 
          THAT'S GREAT. 
          I DO HAVE ONE MORE THING. 
          I'M SORRY, JUST QUICK. 
          NO, I'M SORRY. 
          IT'S OKAY. 
          UM, RIGHT BEFORE WE MET, WE WERE ACTUALLY, I WAS JUST SAYING THAT, UM, IT WOULD BE SO GREAT TO, YOU KNOW, HAVE SOME LIKE, UM, CONSULTATION ON LIKE THE EVER TRADING, CHANGING, YOU KNOW, SOCIAL MEDIA LANDSCAPE AND HOW, HOW DO WE MARKET OURSELVES AS AN AUDIENCE AND HOW DO WE KEEP UP WITH THE ALGORITHMS AND ALL THAT STUFF. 
          AND YOU MENTIONED, YOU KNOW, LIKE DOING SOME ADVISING OR SOMETHING, AND I, I MEAN, THIS IS PROBABLY A LONGER CONVERSATION FOR ANOTHER DAY, BUT I WOULD LOVE, LOVE TO TALK TO YOU MORE ABOUT SOME POTENTIAL, CUZ I THINK THAT WOULD BE A RESOURCE THAT WOULD BE GREAT FOR OUR LOCAL MUSICIANS IS LIKE HAVING SOME, UM, UH, SOMEONE TO, YOU KNOW, JUST ADVISE ON THE BEST WAY TO DIRECT, YOU KNOW, OUR ENERGY, UM, AS WE MOVE INTO THE , YOU KNOW, 2022 AND WHAT THE LANDSCAPE IS NOW. 
          CUZ WE WE'RE ALL KIND OF OUTTA PRACTICE WITH IT AFTER THE PANDEMIC, AND IT'S ALSO DIFFERENT NOW. 
          SO IF THAT WAS SOME, YOU KNOW, IF THERE WAS SOME WAY TO PARTNER, YOU KNOW, ON SOME SORT OF PROGRAM LIKE THAT, UM, FOR THE LOCAL MUSICIANS THAT, AND THEN I THINK THERE COULD BE WAYS THAT THAT COULD BE WRAPPED INTO THE, YOU KNOW, THE, THE MISSION OF VISIT AUSTIN AND THE TOURISM ASPECT AND ALL THAT STUFF. 
          YEAH, ABSOLUTELY. 
          UH, PLEASE INCLUDE ME IN ANY OF THOSE, YOU KNOW, SORT OF ARTIST GROWTH OPPORTUNITIES OR IF YOU NEED A PANELIST OR ANYBODY TO, YOU KNOW, OR EVEN JUST TALK TO MUSICIANS ONE ON ONE. 
          UM, YOU KNOW, I'M SURE, I'M SURE I CAN PROVIDE SOME KEY POINTS AND ALSO GET THEM SET UP WITH OUR HIGHER AUSTIN MUSICIAN PROGRAM, GET 'EM IN OUR DATABASE, ESPECIALLY IF I'M NOT AWARE OF THEM YET AND START RECOMMENDING THEM. 
          AND HOPEFULLY THAT TRANSLATES TO SOME GIGS DOWN THE LINE. 
          AND, UM, AND ALSO I CAN HELP THEM UNDERSTAND WHAT, LIKE, IF THEY'RE LOOKING TO, TO PERFORM AT CONFERENCES, LIKE WHAT ARE MEETING PLANNINGS LOOKING FOR? LIKE WHAT, WHAT TYPE OF CONTENT DO THEY RESPOND BEST TO? UM, YOU KNOW, WE'RE ALSO EXPERTS IN MARKETING TO, TO THE BUSINESS, UM, AND CLIENT TO BUSINESS, UH, TRAVELERS AND CLIENTS, UH, WHO COME IN. 
          SO, UH, CERTAINLY ANYWHERE I CAN BE A RESOURCE, UM, PLEASE INCLUDE, YEAH, I THINK THAT'S A GREAT IDEA. 
          I MEAN, IF THERE'S A WAY TO PROVIDE SOME MENTORSHIP TO THE LOCAL MUSICIANS AND THEN HELPING THEM UNDERSTAND HOW TO TIE INTO WHAT YOU'RE ALREADY DOING SO THAT THERE'S SYNERGY THERE. 
          UM, OKAY. 
          DID, UH, DID ANY, THE COMMISSIONERS ON REMOTE, DOES ANYBODY HAVE A QUESTION FOR OMAR? OR SHOULD WHAT? YEAH, GO AHEAD. 
          SHAKA, WHAT'S GOING ON, OMAR? HEY, SHAKA. 
          UH, FIRST OF ALL, YOU KNOW, JUST, UH, IT'S JUST BIG PROPS. 
          UH, I KNOW YOU'VE, I DON'T KNOW HOW LONG YOU'VE BEEN THERE SINCE 20 18, 20 19 WHENEVER YOU CAME THERE, BUT BIG PROPS TO Y'ALL AND VISIT AUSTIN FOR THE DIVERSITY OF ARTISTS, UM, THAT YOU'RE BRINGING AROUND THE WORLD TO REPRESENT AUSTIN. 
          I THINK THAT'S A HUGE, UM, JUST A HUGE THING THAT Y'ALL ARE DOING. 
          I KNOW WE, WE, UH, AS RISE AGAINST THE STORM TRAVEL TO NIAGARA FALLS, UM, AND I SEE GINA CHAVEZ, I SEE A LOT OF ARTISTS, I SEE A LOT OF ARTISTS OF COLOR REPRESENTING THE CITY, AND THAT IS, UH, COMMENDABLE, UM, THAT, THAT WORK THAT YOU'RE DOING FOR DIVERSITY. 
          SO I DON'T KNOW WHO'S THERE BEFORE EXACTLY, BUT I KNOW YOU'RE THERE NOW. 
          SO THIS PROPS YOU, UH, UH, AGENCY FOR THAT WORK THAT YOU GUYS ARE DOING. 
          THANK YOU SO MUCH. 
          UM, YOU MENTIONED THE VISIT AUSTIN FOUNDATION MM-HMM. 
          , CAN YOU TALK ABOUT THAT AND, UM, I GOT A COUPLE OTHER QUESTIONS, BUT I'M, I'M CURIOUS ABOUT THE VISIT AUSTIN FOUNDATION. 
          YEAH, ABSOLUTELY. 
          SO THE VIS AUSTIN FOUNDATION, UH, IS, UH, IS IS A NEW, UH, NONPROFIT, UH, CREATED, UM, REALLY TO FIND EDUCATIONAL SUPPORT OPPORTUNITIES FOR, UH, THE TOURISM AND HOSPITALITY COMMUNITY. 
          AND, UH, WE, WE CONSIDER MUSIC, UM, AND, UH, AS A PART OF THE TOURISM AND HOSPITALITY COMMUNITY. 
          AND, UH, SO REALLY IT'S JUST IDENTIFYING, UM, ONE, LIKE, THERE THERE IS REALLY AMAZING GROWTH POTENTIAL WITHIN THE TOURISM HOSPITALITY INDUSTRY, UM, THAT IS, UH, DOESN'T HAVE AS MANY, YOU KNOW, BARRIERS AS, AS MAYBE OTHER INDUSTRIES. 
          UM, AND YOU COULD, YOU COULD BE A BELLBOY AND WORK YOUR WAY TO BE A, A HOTEL GM. 
          SO, UM, REALLY IT'S IDENTIFYING THOSE, YOU KNOW, WORKING WITH, UH, THE COMMUNITY TO IDENTIFY, UM, YOU KNOW, COMMUNITIES 
          [01:15:01]
IN NEED, PEOPLE, UH, IN NEED AND, UH, AND, AND BEING ABLE TO FINDON, UM, UM, SCHOLARSHIP OPPORTUNITIES AND, UH, AND, AND OTHER WAYS TO, TO SUPPORT THEIR, UH, PROFESSIONAL GROWTH. 
          UM, THERE HAS BEEN DISCUSSION OF WAYS IN WE, WHICH WE CAN ENGAGE MUSICIANS. 
          UM, SO I, I WOULD LOVE TO MAYBE PICK YOUR BRAIN AND PICK Y'ALL'S BRAINS ON, UM, ON WAYS IN WHICH WE CAN DO THAT, UM, TO BE ABLE TO HELP EITHER PROFESSIONALLY, UH, WHAT WE WERE SPEAKING ABOUT, UH, PROFESSIONALLY SUPPORTING MUSICIANS, UH, IN THEIR CAREERS, UM, OR, OR PROVIDING SOME, SOME SORT OF BENEFIT, YOU KNOW, THROUGH, THROUGH THE FOUNDATION THERE. 
          UH, AND THAT'S RUN BY OUR STRATEGIC, UH, PARTNERSHIPS DEPARTMENT AND, UH, AND OUR VP THERE, UM, MARY KAY HACKLEY. 
          UM, SO HAPPY TO INCLUDE HER ON ANY CONVERSATIONS THAT, UM, THAT ANY IDEAS Y'ALL MIGHT HAVE. 
          AND THERE'S INFORMATION ABOUT THAT ON THE WEBSITE CURRENTLY. 
          YEAH. 
          AND I COULD, I COULD FORWARD THAT TO YOU AS WELL, UM, SO YOU CAN, UH, LEARN A LITTLE BIT MORE ABOUT IT. 
          UM, I THINK IT'S ONLY BEEN AROUND MAYBE FOR A COUPLE YEARS, BUT OBVIOUSLY, YOU KNOW, THE LAST COUPLE YEARS WHERE SUPER BUSY . 
          OKAY. 
          RIGHT. 
          THIS IS THE FIRST TIME I'M HEARING ABOUT IT. 
          THAT'S TIME. 
          THAT SOUNDS EXCITING. 
          I, I LOOK FORWARD TO LEARNING MORE ABOUT THAT. 
          UM, THE VISIT AUSTIN ANNUAL BUDGET, CAN YOU GIVE US A SENSE OF LIKE WHAT YOUR ANNUAL BUDGET IS, AND THEN HOW MUCH OF THAT BUDGET IS GEARED TOWARDS MUSIC SPECIFICALLY? UH, YEAH. 
          UH, YOU KNOW, I DON'T REALLY, UH, HAVE NUMBERS FOR THE ENTIRE ORGANIZATION BUDGET, UH, OFF THE TOP OF MY HEAD. 
          UM, BUT I WOULD SAY THAT ON OUR END, UM, IT'S AROUND 300 K AND, UH, I WOULD SAY THAT, YOU KNOW, OBVIOUSLY TOSSING OUT PERCENTAGES, I WOULD SAY THAT MOST OF IT IS USED FOR, UH, PAYING FOR MUSICIANS. 
          UM, SO THE WAY WE BUDGET, I WORK WITH, UH, ALL THE DEPARTMENTS TO DETERMINE THEIR MUSIC NEEDS, AND THEY, UH, THEY LET ME KNOW WHAT THEY'RE GONNA NEED FOR THE YEAR. 
          AND, UH, AND I WORK WITH ALL THE DEPARTMENTS TO MAKE SURE THAT THEY'RE BOOKING MUSIC AT THEIR SALES MISSIONS. 
          UM, OR, UH, WE ALSO WORK WITH CONFERENCES COMING IN, UM, YOU KNOW, WHERE, WHERE OTHER, OTHER CITIES MIGHT PROVIDE, UM, YOU KNOW, CASH INCENTIVES. 
          WE PROVIDE, UM, A MUSIC CREDIT, UM, TO ENCOURAGE FOLKS TO SPEND SOME MONEY TO ENHANCE OR ATTEND THE EXPERIENCE THROUGH, UH, OUR LOCAL LIVE MUSIC. 
          SO, UM, I WOULD SAY PROBABLY ABOUT 85 AND 90% NOT INCLUDING MY SALARY, UM, ARE, ARE USE FOR THAT. 
          AND, UM, HOW MUCH, HOW MUCH OF YOUR BUDGET GOES TO LIKE, JUST MARKETING IN GENERAL? DO YOU HAVE ANY IDEA OF THAT TO, UH, TO MARKET, TO JUST, JUST MARKETING? LIKE WHAT IS, LIKE, IS IT AUSTIN'S MARKETING BUDGET JUST IN GENERAL? I'M CURIOUS. 
          UH, I DON'T HAVE THAT NUMBER IN FRONT OF ME OFF THE TOP OF MY HEAD, BUT, UH, I DO KNOW THE, THE BUDGET THAT I MANAGE AND, UM, YOU KNOW, UH, WE OBVIOUSLY RUN LARGER, UH, MARKETING CAMPAIGNS YEAR ROUND, UM, THROUGH, UH, YOU KNOW, THROUGH, UM, THROUGH VARIOUS, UH, CHANNELS AND, AND MEDIA BUYS. 
          SO, UH, I'M HAPPY TO, TO GET BACK TO YOU ON THAT. 
          OKAY. 
          AND THEN IN TERMS OF YOUR FUNDING, LIKE AS A, AS AN ORGANIZATION, UM, WHERE IS THAT COMING FROM? I KNOW CITY AUSTIN SUPPORTS, BUT, UH, CAN YOU BREAK DOWN THAT AS WELL? THAT'S MY FINAL QUESTION. 
          YEAH, SURE THING. 
          SO WE'RE FUNDED THROUGH HOTEL TAX, PORTION OF HOTEL TAX, AND, UH, WE ALSO, UM, YOU KNOW, THROUGH THINGS LIKE OUR VISITOR CENTER AND THROUGH OUR, UH, THROUGH OUR, UH, STRATEGIC PARTNERSHIPS, UM, WE ALSO, UM, UH, HAVE PRIVATE FUNDS THAT, THAT WE PULL FROM. 
          YOU HAVE PRI SO, YEAH. 
          SO YOU HAVE PRIVATE FUNDS THAT YOU LIKE, PRI IS THAT, HOW DOES THAT WORK? LIKE PRIVATE, BECAUSE YOU'RE A CITY ENTITY, SO HOW DOES THE PRIVATE FUNDING PART OF THAT WORK? YEAH, A LITTLE BIT OVER MY, MY PAY GRADE, BUT, UH, WE, UH, I KNOW THAT WE ARE ABLE TO RECEIVE, UH, PRIVATE FUNDS THROUGH OUR, UM, OUR RETAIL AT OUR VISITOR CENTER. 
          OH, OKAY. 
          AND THROUGH, UM, THROUGH ANY PARTNERSHIP, UH, YOU KNOW, OPPORTUNITIES THAT WE HAVE, UM, IN TERMS OF SPONSORSHIP. 
          SO WE DO EVENTS AND WE BRING BOND SPONSORS AND, UH, THAT HELPS COVER. 
          OH, OKAY. 
          GOTCHA. 
          GOTCHA. 
          UH, WELL THOSE ARE REALLY GOOD QUESTIONS FROM, UM, ALL THE COMMISSIONERS, BUT I'M FROM, UM, COMMISSIONER MAHONE SPECIFICALLY. 
          I'M REALLY INTERESTED IN THE BUDGET ASPECT OF THAT ALSO, JUST BECAUSE AGAIN, I MEAN, THAT'S SOMETHING THAT WE CAN ADVOCATE FOR. 
          UM, SO IF, UH, WE WILL LET YOU SIT DOWN. 
          THANK YOU SO MUCH. 
          YEAH, THANK YOU. 
          UH, IF YOU COULD SEND THE PRESENTATION TO KIM MCCA CARSON SURE. 
          SO SHE CAN SHARE IT WITH ALL OF US, AND WE CAN SPEND SOME MORE TIME WITH IT. 
          AND THEN YOU CAN ALSO JUST LET ME KNOW, LIKE WHO AT VISIT AUSTIN WOULD BE THE BEST PERSON TO TALK TO ABOUT JUST THESE KIND OF BUDGETED QUESTIONS, LIKE YEAH, I SHOULD THINK, WHAT'S THE WHOLE PROJECT? YEAH, JUST FEEL, JUST FEEL FREE AND EMAILING ME EXACTLY WHAT Y'ALL ARE LOOKING FOR, AND, UH, AND I'M SURE I CAN, UH, GET SOME ANSWERS FOR YOU OR THE BEST INFORMATION. 
          UM, BUT 
          [01:20:01]
YEAH, THANK YOU ALL SO MUCH FOR, YOU KNOW, GIVING US A PLATFORM TO SPEAK. 
          AND, UH, I THINK YOU MIGHT HAVE, I JUST HAVE A QUICK, QUICK QUESTION. 
          YEAH. 
          UM, I WAS CURIOUS IF YOU ALSO MARKET IN THE REGIONALLY, LIKE, UH, SAY ROUND ROCK VILLE, UH, IF YOU YEAH, YEAH. 
          LOCK CARD. 
          YEAH, YEAH, YEAH. 
          SO AS FAR AS, UH, UH, WE, WE, WE, WE MARKET THE, THE MSA REGION, THE, THE GREATER AREA. 
          OKAY. 
          UM, SO, UH, AND OBVIOUSLY WE HAVE, YOU KNOW, PARTNERS IN THOSE SPACES, SO, UM, CERTAINLY WE WANT FOLKS TO EXPERIENCE, UH, THE, THE WEALTH OF, UH, GREAT THINGS TO DO IN, IN, IN THE GENERAL MSA REGION. 
          THANK YOU. 
          THANK YOU. 
          ALL RIGHT. 
          THANKS SO MUCH, OMAR. 
          AWESOME. 
          THANK YOU SO MUCH. 
          IF I CAN TAKE TOUCH, LOOK FORWARD TO COLLABORATING WITH Y'ALL, UH, PLEASE, UM, ABSOLUTELY REACH OUT TO ME PERSONALLY IF, UH, IF YOU'ALL WANNA GRAB COFFEE OR GRAB LUNCH OR, UM, FIGURE OUT, UH, SOME WAYS THAT WE CAN CONTINUE TO SUPPORT AND, UH, BE IN DIALOGUE. 
          ALL RIGHT. 
          AWESOME. 
          THANK YOU. 
          ALL RIGHT. 
          UH, YEAH, THANKS FOR THE GOOD QUESTIONS COMMISSION. 
          AND, UM, WE WILL JUST JUMP AHEAD TO OUR NEXT TOPIC, WHICH WE'RE GONNA TALK ABOUT PARKING NOW. 
          UH, SO ITEM 
          [3. Discussion and possible action on musician loading zones and affordable parking following update from Jason Redfern, Parking Enterprise Manager, Austin Transportation Department.]
THREE, DISCUSSION AND POSSIBLE ACTION ON MUSICIAN LOADING ZONES AND AFFORDABLE PARKING UPDATE. 
          UH, FROM JOSEPH JERI, UH, FROM THE AUSTIN TRANSPORTATION DEPARTMENT. 
          HEY, YOU HAVE A PERMISSION. 
          DID I PRONOUNCE YOUR LAST, YOUR NAME? IT'S VERY CLOSE. 
          IT'S AHA. 
          AHA. 
          YES. 
          OKAY. 
          THANK YOU THOUGH. 
          UM, I APPRECIATE Y'ALL. 
          UM, I DON'T KNOW IF I CAN MATCH UP TO THAT PRESENTATION PARKING, BUT, UH, DEFINITELY APPRECIATE THE, THE PLATFORM. 
          UM, AGAIN, MY NAME IS JOSEPH BAHARI. 
          I'M WITH AUSTIN TRANSPORTATION DEPARTMENT PROGRAM MANAGER FOR OUR PARKING ENTERPRISE DIVISION. 
          UH, AGAIN, I REALLY APPRECIATE YOU, UH, HAVING ME HERE TONIGHT TO TALK ABOUT PARKING. 
          UH, FIRST, A LITTLE ABOUT ME. 
          UM, I WAS BORN AND RAISED HERE IN AUSTIN, SO SOUTH AUSTIN TO BE EXACT. 
          SO THE MUSIC SCENE AND THINGS JUST COMES RIGHT THROUGH ME, SO, UM, IT'S REALLY NEAR AND DEAR TO ME. 
          UM, SO KIND OF GET STARTED HERE. 
          UM, WE CAN GO TO THE NEXT SLIDE. 
          UH, WE'RE GONNA KIND OF TALK ABOUT A COUPLE THINGS. 
          UH, MUSICIAN LOADING ZONES AS THEY SIT CURRENTLY, WHERE THEY CAME FROM, KIND OF HISTORY. 
          UM, SAME THING WITH OUR PORTABLE PARKING PROGRAM, AS WELL AS SOME OF OUR OTHER PARKING VALIDATIONS AND, AND OTHER PROGRAMS WE HAVE LIKE TO GET HOME STATE PROGRAM. 
          THESE ARE JUST TITLE SLIDES. 
          UM, ALRIGHT, SO WE'RE GONNA START OFF WITH MUSICIAN LOADING ZONES. 
          UM, SO ON JUNE, UH, 26, 20 14, UH, COUNCIL PASSED A RESOLUTION, UM, THAT WAS FOCUSED ON REALLY TRYING TO FIND WAYS FOR MUSICIANS TO LOAD AND LOAD OUT, UH, VENUES. 
          UM, SO A GROUP GOT TOGETHER TO TALK ABOUT WHAT THAT WOULD BE. 
          UH, STAKEHOLDERS INCLUDED, AUSTIN TRANSPORTATION DEPARTMENT, UH, AUSTIN POLICE DEPARTMENT, AND OTHER VARIOUS STAKEHOLDERS. 
          UM, YOU GO THE NEXT SLIDE. 
          UM, AS A PART OF THAT, UM, UH, PROCESS, WE IDENTIFIED A COUPLE OF THESE AREAS THAT WE WOULD FOCUS ON FIRST. 
          MAINLY THESE AREAS WERE IN ALLEYS BETWEEN THESE STREETS, THE VENUES THAT WERE ON THESE STREETS HERE THAT YOU'RE LISTED, UM, WHERE WE'RE GONNA PARTICIPATE IN THIS PROGRAM. 
          UM, AT THAT TIME IT WAS THE WATERSHED PROTECTION DEPARTMENT DEVELOPMENT REVIEW, UM, UH, REVIEW DEPARTMENT, I'M SORRY, UM, THAT WAS A PART OF THAT PROCESS AND WAS GONNA HELP ADMINISTER THE PROGRAM PROGRAM WITH AUSTIN TRANSPORTATION DEPARTMENT. 
          UM, THAT WAS SOLIDIFIED, UH, AT THE END OF 2014. 
          AND THE FIRST SIGNS AND MARKETINGS WENT IN TO START ENFORCING THOSE AT THAT TIME. 
          UM, WE REALLY, UM, HAD A PROGRAM THAT HAD HANG TAGS THAT WOULD, WOULD GO OUT TO, UH, VENUE OWNERS, UM, THAT WOULD HAND OUT TO MUSICIANS WHEN THEY CAME UP FOR THE SHOWS, AND THEY WOULD UNLOAD THEIR EQUIPMENT FOR THAT TIMEFRAME AND THEN GO PARK AND THEN HAND THAT, UH, HANG TAG BACK, UH, NEXT SLIDE. 
          SO AS A RESULT OF THAT, UM, THERE WAS SOME, UM, ISSUES AND DIFFICULTY MAINTAINING THOSE PHYSICAL PERMITS AND IN PLACE CARS THAT WOULD END UP GETTING LOST OR, UM, AND JUST MISPLACED. 
          AND IT JUST BECAME MORE AN ADMINISTRATIVE HASSLE TO, TO HANDLE IT. 
          SO VIN'S KIND OF VACATED THAT AND ASKED FOR ADDITIONAL HELP WHEN IT CAME TO UNLOADING. 
          UM, AND SO AT THAT TIME WE DECIDED TO GO TO, UH, A NEW PROGRAM WORKING WITH OUR TRAFFIC ENGINEERS TO DEVELOP, UM, ACTIVE MUSICIAN LOADING IN OUR CURRENT DIAMOND LANE. 
          SO DIAMOND LANES ARE RESTRICTED LANE DURING CERTAIN PERIODS OF TIME, UM, DURING THE DAY TO ALLOW FOR LOADING AND LOADING ACTIVITIES, USUALLY COMMERCIAL DELIVERIES. 
          UM, BUT WE, UH, KIND OF RETOOLED IT TO ALLOW FOR MUSICIAN LOADING AND LOADING. 
          UM, AND OUR ENFORCEMENT OFFICERS WOULD, YOU KNOW, ENFORCE THAT. 
          UM, ENSURING THAT THEY WOULD MOVE WITHIN 30 MINUTES OR TICKET IF SOMEONE WAS IN PARKING IN THAT SPOT WITHOUT OCCUPYING THE VEHICLE. 
          NEXT SLIDE. 
          UM, UM, I'LL JUMP OVER TO THE AFFORDABLE PARKING PROGRAM REALLY QUICKLY. 
          CAUSE THIS WAS ALSO IN CONJUNCTION AROUND THAT SAME TIMEFRAME, UM, AS THE CITY OF AUSTIN DECIDED TO, UM, INCREASE THEIR PARKING RATES DOWNTOWN FROM A DOLLAR TO A DOLLAR 20. 
          UM, A WAY FOR US TO REACH OUT TO OUR STAKEHOLDERS TO UNDERSTAND HOW WE CAN HELP ADDITIONAL, UH, RESOURCES FOR OUR SERVICE INDUSTRY WORKERS. 
          UM, SO WORKING WITH AUSTIN TOWN, UH, DOWNTOWN ALLIANCE, UH, WE BEGAN THE PROGRAM IN 2016. 
          IT CONSIDERED, UH, CONSISTED ONLY OF A COUPLE, UH, LOCATIONS. 
          THE FIRST MAIN PLACE BEING THE WALL CREEK GARAGE ON, ON RED RIVER. 
          UM, REALLY KIND OF IN CONJUNCTION WITH THE RED RIVER CULTURE DISTRICT AT THAT TIME WHEN IT 
          [01:25:01]
WAS, UH, BEING FORM FORMULATED. 
          UM, AND, YOU KNOW, IT WAS, IT WAS VERY SMALL PROGRAM THAT MANY PEOPLE WERE, YOU KNOW, UH, PARTICIPATING AT THE TIME. 
          IT WAS BRAND NEW. 
          UM, THERE WAS SOME HURDLES TO JUMP, SO, UM, THERE WAS ONLY A VERY FEW MEMBERS LIKE NINE TO, TO MAYBE 15 TOPS, UM, AT THE VERY BEGINNING. 
          UM, BUT THAT ALSO EVOLVED OVER TIME AS WE DECIDED WITH NEW RESOURCES. 
          NEXT SLIDE. 
          UM, SO AS OF TODAY, IT'S REALLY HAS GROWN. 
          SO WE HAVE, UM, THE CURRENT LIST OF, OF CITY PARTNERED GARAGES, SO OUR WALL CREEK ONE TEXAS CENTER, CITY HALL SEA HOME. 
          AND YOU'LL SEE THAT I'VE ADDED THE CONVENTION CENTER HERE. 
          THIS IS PART OF A RECENT RESOLUTION, UH, THAT WAS PASSED TO, UM, ALLOW THE AFFORDABLE PARKING PROGRAM TO BE INSTITUTED AT OUR CONVENTION CENTER GARAGES. 
          UM, OF COURSE, THAT STILL NEEDS TO BE REALIZED. 
          WE HAVE TO TALK WITH OUR PARTNERS THERE TO UNDERSTAND WHAT THAT LOOKS LIKE. 
          UM, BUT JUST WANTED TO MAKE SURE THAT WAS MADE KNOWN HERE. 
          UM, WE ALSO PARTNER WITH 25 PRIVATELY OWNED GARAGES THAT ARE LISTED ON OUR WEBSITE THAT, UM, MEMBERS OF THE PUBLIC CAN REACH OUT TO, UM, AND APPLY FOR THE PROGRAM WITH THEM. 
          AND CURRENTLY TODAY, AND CURRENTLY TODAY, LIKE I SAID BEFORE, WE WENT FROM LIKE NINE, 10 TO MAYBE 15 TOPS IN A YEAR, TO NOW HAVING OVER 550 ACTIVE PARTICIPANTS IN THE PROGRAM. 
          UM, IT RANGES THE MONTHLY PARKING RANGES FROM, FROM $30 TO $65 A MONTH. 
          NEXT SLIDE. 
          SO WE'LL TALK ABOUT PARKING VALIDATIONS. 
          SO DURING THE PANDEMIC, UM, OF COURSE, AS EMERGENCY PROGRAMS WERE NEEDED, UM, AUSTIN TRANSPORTATION, YOU KNOW, RESPONDED TO CREATE ACCESS TO OUR CURB SPACE IN, IN MANY DIFFERENT FORMING WAYS. 
          THE FIRST WAY WAS TO DO FOOD PICKUP AND PRIORITY AND SOME OF THESE MAJOR AREAS THAT NEEDED THAT, BUT WE ALSO WANTED TO EXPAND THAT INTO OUR ENTIRE SYSTEM. 
          SO WHAT WE CREATED THROUGH OUR PARK AND MOBILE APP WAS, UH, FREE 15 MINUTE VALIDATIONS. 
          UM, WE ACTUALLY GAVE TWO OF 'EM. 
          YOU GET, YOU KNOW, 30 MINUTES A DAY FOR FREE, UM, USING THE APP. 
          UM, WE SAW REALLY GOOD SUCCESS WITH THAT, UM, A REALLY GOOD ACCEPTANCE. 
          SO WE DECIDED THEY SHOULD GO TO THE NEXT SLIDE, SORRY, UM, TO EXTEND THAT AND MAKE IT PERMANENT PROGRAM. 
          SO TODAY, UM, SINCE MAY 4TH WHEN WE INSTITUTED, UM, WE'VE DONE 19,920 FREE 15 VALIDATIONS AND SAVE PEOPLE $15,000 IN PARKING. 
          UM, AND IT'S A PROGRAM THAT WE'RE VERY PROUD OF AND WILL CONTINUE. 
          SO ANY, ANYTIME SOMEONE'S DOWNTOWN AND NEEDS TO JUMP INTO ANY SPACE PAID, THAT'S PAID PARKING, THEY CAN ACTIVATE THESE 15 MINUTES. 
          UM, PARKINGS FOR FREE DO THEIR BUSINESS AND THEN LEAVE. 
          UM, ALSO THEY CAN USE THEM IF THEY'D LIKE TO STAY THERE IN PART, AND THEN PAY THE REMAINDER OF THE PARKING FEE AS WELL. 
          NEXT SLIDE. 
          AND I COULDN'T GET AWAY WITH JUST NOT PROMOTING, UM, HAVING RESPONSIBLE RIDES HOME, OF COURSE, YOU WANNA MAKE SURE THAT PEOPLE GET HOME SAFE AFTER, YOU KNOW, SEEING A LIVE MUSIC SHOW. 
          UM, SO IF YOU DO FEEL LIKE YOU KNOW THAT YOU HAVE HAD TOO MUCH TO DRINK TOWN, PLEASE TAKE AN ALTERNATIVE DRIVE. 
          EITHER IF YOU RECEIVE YOUR CITATION, YOU CAN GO ON OUR WEBSITE, SUBMIT THAT IN, AND GET THAT TICKET TAKEN CARE OF, UM, IF THAT IS THE CASE. 
          AND THAT IS IT. 
          QUESTIONS SHORT AND EASY. 
          WAS IT WAS THE WEBSITE AGAIN? UH, IT'S, IT'S OUR, UM, PARK ENTERPRISE WEBSITE. 
          WHAT I CAN DO IS I CAN HAVE THAT POSTED FOR Y'ALL LATER. 
          WHAT, UM, I DON'T KNOW THE EXACT, UH, WEBSITE AT THE TOP OF MY HEAD. 
          SO ON THAT WEBSITE, UM, FOLKS CAN GO AND FIND THESE GARAGES AND, AND PUT IN APPLICATION ON THE WEBSITE, OR DO THEY HAVE TO CALL IN? NO, IT'S ON THE WEBSITE. 
          THERE'S ACTUAL FORM ON THERE THAT GIVES YOU ALL STEPS TO ACTUALLY FOLLOW IT. 
          UM, SO YOU JUST GO ON THERE, UM, YOU KNOW, FILL OUT THAT, THAT FORM, SUBMIT YOUR, YOUR EVIDENCE THAT YOU HAVE THE CITATION, THE, THE, THAT, THE RECEIPT THAT YOU TOOK AN ALTERNATIVE RIDE. 
          UM, AND THEN THE, THE MUNICIPAL COURT WILL GET BACK WITH YOU OR ARTICLE, I'LL SPEAK, I'LL WAS SPEAKING SPECIFICALLY TOWARDS THE PARKING ASPECT, LIKE HOW, HOW DO WE APPLY TO OH, OH, FOR THE AFFORDABLE PARKING PROGRAM. 
          YES. 
          SO I'M SORRY ABOUT THAT. 
          UM, SO AFFORDABLE PARKING PROGRAM. 
          YES. 
          SO JUST GO ONLINE IF IT'S A CITY, UM, UH, OWNED GARAGE, WE HAVE A FORM THERE THAT YOU'D FILL OUT, WILL GO TO OUR CITY STAFF, OR IF IT'S A PARTNERING GARAGE, UM, THAT HAS INFORMATION ON WHO TO CONTACT AT THAT SPECIFIC GARAGE TO APPLY FOR THE PROGRAM. 
          AND YOU, YOU DON'T, YOU DON'T HAVE THE WEBSITE SPECIFICALLY OFFHAND RIGHT NOW. 
          UM, YOU CAN GO, I, I BELIEVE IT'S LIKE AUSTIN TEXAS.GOV FOR SLASH AFFORDABLE PARKING PROGRAM, BUT I CAN DOUBLE CHECK. 
          NO WORRIES. 
          THANK YOU. 
          MM-HMM. 
          , I HAD A QUE YOU MAY HAVE JUST ANSWERED THAT QUESTION, BUT WITH THE AFFORDABLE PARKING PROGRAM, IS IT, UH, LIKE AN UMBRELLA OF ALL OF THOSE GARAGES THAT YOU CAN PARK IN? OR DO YOU HAVE TO CHOOSE ONE? YOU HAVE TO CHOOSE ONE. 
          OKAY. 
          YES. 
          YEAH, THAT'S WHAT IT, AND IT'S PRIMARILY TO HAVE ONE WHERE YOU COULD HAVE, CUZ I KNOW FOR ME PERSONALLY AND A LOT OF MY COLLEAGUES, LIKE WE PLAY SO FAR OVER ALL OVER TOWN THAT LIKE, THERE WOULDN'T BE ONE THAT WOULD BE CENTRALIZED ENOUGH. 
          YEAH. 
          BUT MAYBE, MAYBE SOMETHING THAT WE CAN HAVE A BIGGER YEAH. 
          BIGGER CONVERSATION ON. 
          YEAH. 
          THAT'S SOMETHING THAT, UH, 
          [01:30:01]
WE BROUGHT UP AT THE LAST MEETING TOO. 
          LIKE IF THERE COULD BE A, A PROGRAM FOR MUSICIANS, UM, BECAUSE UNLIKE SOME OTHER PEOPLE THAT ARE WORKING IN NIGHTCLUBS, LIKE THEY'RE NOT ALWAYS GOING TO THE SAME PLACE. 
          UM, SO I WOULD, I WOULD REALLY LOVE TO KNOW WHAT THE LOGISTICS WOULD BE FOR THAT, FOR THERE TO BE A SPECIFIC LIKE MUSICIAN AFFORDABLE PARKING PROGRAM WHERE THEY'RE, YOU KNOW, PASS CARD OR WHATEVER GETS THEM INTO THE GARAGE. 
          LIKE THEY'RE PAYING 35 A MONTH FOR ALL OF THE, YOU KNOW, THAT THEY CAN GET INTO ANY GARAGE FOR THAT. 
          I THINK THAT WOULD BE, THAT WOULD REPRESENT A SIGNIFICANT COST SAVINGS FOR MUSICIANS, BECAUSE THAT'S ONE OF THE MO YOU KNOW, ONE THING THAT THEY'RE HAVING TO DEAL WITH. 
          LIKE, THEY MIGHT BE GETTING, MAKING LIKE 50 BUCKS AT THE GIG, BUT THEN THEY PAID $20 APART THAT NIGHT, YOU KNOW? SO WHAT WOULD THE PROCESS BE LIKE IF OUR, IF THE MUSIC COMMISSION WANTED TO ADVOCATE FOR THAT, LIKE, LOGISTICALLY, WHAT WOULD OUR NEXT STEP BE? YEAH, I MEAN, I'M SORRY. 
          OOPS, SORRY. 
          COULD I, COULD I TAKE IT A STEP FURTHER? YEAH. 
          JUST, JUST, JUST, JUST FOR A MOMENT HERE. 
          UM, AND THANK YOU FOR THE PRESENTATION. 
          I, I'VE BEEN, YOU KNOW, TALKING WITH, UH, WITH RYAN, UH, ROYAL OFF AND ON FOR, YOU KNOW, UH, IT'S BEEN, IT, HE'S A BUSY GUY, , IT'S BEEN, YEAH, WE'RE PRETTY STRESSED. 
          UM, YEAH, YEAH. 
          FOR, FOR QUITE A FEW MONTHS. 
          AND, AND, UH, ONE OF THE THINGS THAT I WAS, UH, AND IT'S KIND OF WHAT, AND CHARLOTTE WAS SAYING WAS, YOU KNOW, LIKE YOU, YOU GO TO A GIG AND, YOU KNOW, YOU MIGHT BE MAKING, YOU KNOW, YOU'RE MAKING SOME, SOME BREAD AT THE GIG, BUT THEN, YOU KNOW, YOU'RE PAYING $20, UH, TO, TO TO PARK SOMEWHERE, UM, TO, YOU KNOW, HAVE TO, YOU KNOW, DO THE THING TO GET TO THE, AND DO WHAT YOU GOTTA DO, ALL THAT STUFF. 
          SO, UM, YOU KNOW, FROM THE PERSPECTIVE OF, YOU KNOW, MUSICIANS, UM, MUSICIANS AS A WHOLE, HAVING MORE, UH, UM, YOU KNOW, TOGETHER, YOU KNOW, WE MAKE UP MORE THAN, UM, A POLICE UNION, THE POLICEMAN'S UNION OR, UH, THE FIREFIGHTERS UNION. 
          UM, AND WE, YOU KNOW, MUSICIANS COLLECTIVELY, AS FAR AS THE ECONOMY GOES, WE CONTRIBUTE ABOUT A BILLION DOLLARS ANNUALLY, UM, TO, YOU KNOW, THE MUSIC ECONOMY. 
          AND SO IN AUSTIN ALONE, AND, YOU KNOW, I I I'M TRYING TO LOOK AT THIS FROM THE LENS OF, YOU KNOW, IT'S, I DON'T THINK IT'S, I DON'T KNOW WHAT THE SITUATION IS, A FIGURE, YOU'RE LIKE AN EMPLOYEE OF A BAR IF YOU HAVE TO LIKE PAINT A PARK SOMEWHERE. 
          BUT IT, IT SEEMS, BECAUSE LIKE AN CHARLOTTE SAID, YOU KNOW, YOU'RE KIND OF MOVING AROUND A LOT AS A MUSICIAN AND YOU'RE HAVING TO, YOU KNOW, TO PAY IN A PARK AND DO ALL THESE GIGS AND WHATNOT. 
          IS IT POSSIBLE THAT TAKING IT A STEP FURTHER WHERE, YOU KNOW, IT'S LIKE, IT'S, I MEAN, I'M JUST GONNA SAY THIS IS FREE. 
          CAN WE, IS IS, IS THAT SOMETHING THAT, THAT WE COULD START A DIALOGUE ABOUT, LIKE JUST LIKE A PASS OR SOMETHING TO WHERE YOU, YOU REGISTER YOUR VEHICLE, YOU'RE, YOU'RE, YOU'RE IDENTIFIED, YOU CAN REGISTER AS A VENDOR FOR THE CITY ALREADY. 
          SO I MEAN, IS THERE A WAY FOR A MUSICIAN TO KIND OF IDENTIFY THEMSELVES AS A MUSICIAN, AS SORT OF A STEWARD OF THE CITY OR WHATEVER, IT'S WHERE THEY CAN GO AROUND THESE BARS AND PLAY THEIR GIGS AND LITERALLY NOT HAVE TO PAY FOR PARKING? RIGHT. 
          THAT'S A VERY GOOD QUESTION. 
          UM, I THINK, THANK YOU. 
          UM, I THINK THAT, YOU KNOW, THERE IS OPPORTUNITY TO HAVE A DISCUSSION LIKE THAT, RIGHT? I THINK THAT, YOU KNOW, WE CAN GET TOGETHER AS OUR PARTNERS WITH ECONOMIC DEVELOPMENT AND, AND OTHER PARTNERS WITHIN THE CITY TO DISCUSS WHAT THAT DOES LOOK LIKE. 
          NOW, AS YOU KNOW, OUR CURB SPACES DEFINITELY IS DIMINISHING. 
          THERE'S A LOT OF PROJECTS GOING, A LOT OF IT TAKEN FOR OTHER THINGS AND PRIORITIZED FOR OTHER NEEDS. 
          AND SO BECAUSE OF THAT, IT BECOMES A LOT HARDER TO SPARE THOSE THINGS OUT FOR, YOU KNOW, A MASS COMMUNITY. 
          NOW THAT BEING SAID, UM, DEFINITELY WANNA RESPECT THE FACT THAT OUR AWESOME MUSIC SCENE IS ONE OF THOSE THAT HAS BEEN BUILT HERE AND IS BORN HERE. 
          UM, AND SO I THINK THAT, THAT, THAT PROCESS WOULD BE, THAT WE WOULD WORK WITH OUR PARTNERS INITIATED BY SOMETHING LIKE Y'ALL, UM, TO, TO START THAT PROCESS, THAT STAKEHOLDER PROCESS TO IDENTIFY. 
          CAUSE I THINK AT, AT THE GROUND LEVEL IS TO, TO TRULY UNDERSTAND FROM THE COMMUNITY, THE MUSIC COMMUNITY, WHAT THE, THAT LOOKS LIKE PRIOR TO US STARTING TO ACTUALLY KIND OF LOOKING AT, YOU KNOW, WHAT ALTERNATIVES THAT WE CURRENTLY HAVE IN, IN THE PIPELINE. 
          SO TECHNOLOGY AND THOSE THINGS THAT WE HAVE AVAILABLE TO US TODAY ALLOWS US TO ENACT SOME OF THESE NEW THINGS. 
          BUT I THINK FIRST, THE, THE BIG KEY IS TO GET WITH OUR, YOU KNOW, AGENCY PARTNERS AND WITH OUR COMMUNITY TO UNDERSTAND WHAT THOSE ISSUES ARE AND HOW WE CAN HELP. 
          UM, AND THEN IDENTIFY WHAT, YOU KNOW, THOSE STRATEGIES CAN BE MOVING FORWARD. 
          OKAY. 
          AND I KNOW THAT YOU HAD, AND I, YOU CAN'T PROMISE THE THREE, UH, MUSICIAN PARKING TONIGHT. 
          UM, BUT , IF YOU COULD, IF YOU COULD FIGURE THAT OUT, I WOULD NOMINATE YOU FOR A NOBEL PRIZE . 
          I APPRECIATE IT. 
          YEAH. 
          UH, BUT YEAH, IF THAT'S SOMETHING THAT YOU CAN GO BACK AND TALK WITH YOUR TEAM ABOUT AND SOMEBODY CAN COME BACK AND CHAT WITH US IN JANUARY, I KNOW WE'RE GETTING INTO DECEMBER AND HOLIDAYS 
          [01:35:01]
AND STUFF, AND TELL US LIKE, HERE'S SOME POSSIBILITIES. 
          LIKE, AND HERE'S, HERE'S THE POSSIBILITY, BUT IT'S HARD BECAUSE OF THIS AND HERE'S THIS, BUT HERE'S THE CHALLENGE AND LET US HELP YOU, YOU KNOW, WORK, YOU KNOW, WORK THROUGH THAT. 
          UM, THAT WOULD BE GREAT. 
          ALSO, I THINK THAT THE FREE 15 MINUTES, TWICE A DAY IS AWESOME. 
          LIKE, THAT'S SOMETHING THAT I THINK FOR THE UNLOADING AND LOADING SITUATION LIKE THAT IS TREMENDOUSLY HELPFUL. 
          AND I HAD NO IDEA THAT IT EXISTED. 
          SO, UH, WELL, I, UNTIL ERIC HAD TALKED TO ME ABOUT IT A LITTLE BIT RECENTLY, BUT BEFORE THEN, I HAD NO IDEA. 
          SO, UM, I MEAN, I COULD SAY EVEN FOR MYSELF, LIKE AS A DANCER, LIKE WE HAVE A RIDICULOUS BAG OF COSTUMES THAT, YOU KNOW, IF WE COULD DUMP THAT STUFF AND THEN GO PARK, THAT WOULD BE SO FOR ALL KINDS OF PERFORMERS, LIKE, THAT'S GREAT NEWS. 
          UM, SO I HOPE LOTS OF MUSICIANS ARE LISTENING TONIGHT AND THEY'RE AWARE OF THAT. 
          BUT YEAH, IF THERE'S ANY WAY TO MAYBE AGAIN, LIKE KIND OF HYPE THAT IN THE, IN THE EDD NEWSLETTER, THAT'D BE GREAT. 
          JUST A, A REMINDER AND ON SOCIAL MEDIA. 
          UM, YEAH, SO I TO HAVE YOU BACK AND YEAH, SCOTT, GO AHEAD. 
          I, I, I JUST WANNA SAY THAT THIS IS MY HILL THAT I AM, THAT I AM WILLING TO DIE ON IN 2023 IS FREE PARKING FOR ME. 
          IF WE CAN DO IT, IF WE CAN DO IT, LET'S DO IT. 
          I'M ON BOARD, I'M GAME. 
          UM, AND I WILL DO WHAT I NEED TO DO TO MAKE THAT HAPPEN. 
          I APPRECIATE, AND WE DO HAVE EXISTING, BECAUSE OF THE LIVE MUSIC FUND, LIKE WE'VE DEFINED, LIKE WHAT'S A VENUE? WHAT'S A MUSICIAN? SO IT'S NOT SOMEBODY THAT'S, THAT WILL HELP THE PROGRAM NOT BE ABUSED. 
          YOU KNOW, LIKE SOMEBODY COULD APPLY AND SAY, YOU KNOW, I PLAY HERE, HERE'S WHAT IT, YOU KNOW, HERE'S SOMETHING LIKE, WE HAVE THAT IN EXISTENCE SO YOU DON'T HAVE TO REINVENT THE WHEEL TO DEFINE THAT. 
          UM, AND SOME OF THOSE ZONES COULD BE NEAR MUSIC VENUES, LIKE, AND THAT'S DIVINE. 
          THAT'S ALSO DEFINED AS WELL. 
          RIGHT. 
          UM, YEAH. 
          SO I, DO WE HAVE ANY OTHER QUESTIONS? CUZ I KNOW WE'RE GONNA, WE'RE GONNA MOVE INTO A DISCUSSION ABOUT, UH, PERFORMANCE TACKING ON LOADING AND UNLOADING FOR THE FEE FOR THAT. 
          SO DO YOU FEEL GOOD THAT WE CAN, UH, OH, DID YOU HAVE A QUESTION? YEAH, I JUST, UM, I JUST HAD A FEW JUST THOUGHTS AROUND THIS. 
          UM, I'M NOT, I'M, I'M GONNA HOLD OFF AND PUT A PIN ON RECOMMENDING ANOTHER WORKING GROUP BECAUSE I REALIZE THERE ARE A COUPLE OF THEM IN ACTION RIGHT NOW. 
          UM, BUT I THINK, YEAH, I MEAN, WE ARE, WE ARE TALKING ABOUT DIFFERENT THINGS THAT ESSENTIALLY ARE AROUND SUPPORTING MUSICIANS AND MAKING THEIR LIFE EASIER PERFORMING IN DOWNTOWN, UH, MOSTLY RIGHT. 
          AND THEN, UH, THERE'S THE NEXT TOPIC LIKE, UH, CHAIRPERSON MENTIONED, WHICH IS AROUND, UH, YOU KNOW, PAYING, POSSIBLY PAYING MUSICIANS ADDITIONAL FEE FOR, UH, CITY PERFORMANCES. 
          UM, THERE IS THE TOPIC THAT WE ARE JUST DISCUSSING HERE, UM, LOOKS LIKE THERE THERE ARE PRIVATE NON-PRO PLUS NON-PROFIT ENTERPRISES THAT PROVIDE OTHER KINDS OF SUPPORTIVE MUSICIANS. 
          I THINK IT WOULD BE FANTASTIC IF, UH, MAYBE IN, IN AN UPCOMING SESSION, IF WE CAN CONSIDER, UM, POTENTIALLY LIKE ADDRESSING THIS MORE COMPREHENSIVELY, LIKE LOOKING AT WHAT ARE THE RESOURCES THAT ARE CURRENTLY AVAILABLE, UM, HOW DO WE SOCIALIZE THAT AS TO WHAT IS ALREADY AVAILABLE? AND THEN MAKING JUST A, A, A GOOD CONCRETE SET OF RECOMMENDATIONS TO COUNSEL AS TO HOW WE CAN PROVIDE, UM, SOME REAL SUPPORT, UH, IN TERMS OF WHAT'S ALREADY BEING DISCUSSED HERE. 
          BUT JUST DO IT MORE COMPREHENSIVELY AND, AND, UH, YOU KNOW, INSTEAD OF PIECEMEALING IT IS, I THINK THAT WOULD, AND PROVIDING THAT AS A, A, A DATABASE OR, OR WHATEVER, UH, A PORTAL AND JUST PROVIDING THAT INFORMATION CLEARLY. 
          UM, I THINK THAT WOULD BE VERY HELPFUL BECAUSE WE'VE BEEN HAVING THESE CONVERSATIONS FROM A COUPLE OF SESSIONS. 
          UH, SO TO BRING IT TO SOME LOGICAL CONCLUSION, UH, WOULD BE GREAT. 
          UH, THAT'S JUST MY THOUGHT. 
          YEAH. 
          THANK YOU COMMISSIONER. 
          YEAH, AND I THINK, UH, ONE LAST COMMENT FOR ME IS THAT WE ARE WORKING WITH OUR PARTNERS AT ECONOMIC, ERICA HERE, ECONOMIC DEVELOPMENT TO, TO HOPEFULLY PROVIDE UP TO DATE INFORMATION IN A, IN A PLACE FOR THAT TO OCCUR. 
          UM, SO JUST LIKE THE INFORMATION I GAVE TONIGHT IN THE PRESENTATION, OF COURSE A LOT CLEANER ON THE WEBSITE THAN I PRESENTED IT, BUT, UM, WE'LL HAVE ALL THAT INFORMATION, SO WE'LL MAKE SURE THAT THAT IS UPDATED AND AVAILABLE TO THOSE, UH, THAT WANNA SEE IT. 
          AND ONCE, LIKE YOU SAID, HAVING ALL THAT INFORMATION THERE IS, IS DISSECTING THAT AND WORKING TOGETHER TO FIGURE OUT WHAT THE FUTURE ITERATIONS OF THESE PROGRAMS LOOK LIKE. 
          AWESOME. 
          THANK YOU SO MUCH, JOSEPH. 
          THANK YOU SO MUCH. 
          APPRECIATE IT. 
          OKAY, SO THEN WE'LL SLIDE INTO 
          [4. Discussion and possible action on musician loading and unloading fee including consideration of existing City resources.]
ITEM FOUR AND WE'VE ALREADY REFERENCED IT AND FOLEY'S MADE A SUGGESTION ABOUT THAT. 
          SO DISCUSSION AND POSSIBLE ACTION ON MUSICIAN LOADING AND UNLOADING FEE, INCLUDING THE CONSIDERATION OF HIS EXISTING CITY RESOURCES, WHICH WE 
          [01:40:01]
JUST DISCUSSED THOSE RESOURCES AND ERICA'S UP AT THE PODIUM. 
          SO YEAH, TELL US WHAT'S ON YOUR MIND. 
          HELLO, ERICA SHALEY, MUSIC AND ENTERTAINMENT DIVISION MANAGER. 
          GOOD TO SEE YOU ALL TONIGHT. 
          SO I AM WORKING WITH OUR FINANCE TEAM, N D D, JUST TO CALCULATE WHAT BUDGET I HAVE ALREADY SET ASIDE FOR PERFORMANCES AND THEN TACKING ON THE $150 FOR LOADING FEE TO ALL OF THAT TO SEE HOW MANY PERFORMANCES THAT, YOU KNOW, GET SUBTRACTED BECAUSE OF THAT. 
          SO WE'RE LOOKING RIGHT NOW DOING THE MATH AND LOOKING TO SEE IF THERE'S ANYTHING ELSE WITHIN THE DEPARTMENT THAT COULD SUPPLANT THAT. 
          SO WE'RE NOT THERE YET. 
          UH, BUT JUST WANTED TO GIVE YOU A QUICK UPDATE THAT WE'RE, UM, WORKING RIGHT NOW TO SEE WHAT IS POSSIBLE, BUT ALSO JUST TO GIVE YOU GUYS OPTIONS TO REALLY UNDERSTAND, YOU KNOW, HOW THAT COULD, WILL SERVE LESS MUSICIANS OVER THE LONG RUN UNLESS WE REALLY START PLANNING FOR THE BUDGETING FOR IT. 
          SO IT MAY BE MORE PRACTICAL TO LOOK AT THIS FOR THE NEXT FISCAL YEAR SO THAT WE CAN PLAN FOR IT, UH, MORE APPROPRIATELY. 
          UH, BUT WE, YOU KNOW, TOTALLY UNDERSTAND THAT IT IS A NEED. 
          IT DOES COVER THE ISSUES AROUND LOADING AND LOADING PARKING. 
          YOU KNOW, IT COVERS ALL OF THOSE ELEMENTS THAT WE WANNA HELP COVER FOR MUSICIANS. 
          SO, UM, I SHOULD HAVE A BETTER UPDATE FOR YOU GUYS, LET'S SAY IN JANUARY, UH, AND COME BACK AT THAT MEETING AND I CAN HAVE SOME NUMBERS CRUNCHED FOR YOU. 
          HEY ERICA, CAN YOU HEAR ME? I DUNNO IF I WAS ON MUTE OR NOT. 
          UM, IF, UH, SO DOES, OKAY. 
          IN TERMS OF, UH, LIKE, SO IF WE WERE TO DO THAT, YOU'RE SAYING THAT THERE ARE MUSICIANS THAT YOU, THERE WOULD BE LESS MONEY BASICALLY TO PAY MORE MUSICIANS TO DO THINGS BECAUSE WE'RE ATTACKING ON THIS EXTRA, THIS EXTRA FEE. 
          UH, I, I GUESS MY QUESTION TO THAT IS, UH, THE, THE BUDGET, LIKE THE BUDGET FOR THESE PROGRAMS DOESN'T, ISN'T THAT BUDGET KIND OF LIKE GROWING EVERY YEAR? OR IS THAT, I MEAN, I KNOW THAT'S A VERY LIKE MEANDER FALL QUESTION TO BE ASKING, BUT, UM, YEAH, ACTUALLY EVERY YEAR WE APPROVE A VERY SPECIFIC BUDGET FOR THE FISCAL YEAR. 
          SO FOR FISCAL YEAR 23, IT WAS APPROVED THIS PAST SUMMER IN AUGUST AND APPROVED BY COUNCIL. 
          SO ANY ADDITIONAL, LIKE UNLESS IT'S MOVED MONEY THAT'S MOVED AROUND WITHIN THE DEPARTMENT, THERE WOULD HAVE TO BE A BUDGET AMENDMENT. 
          IF IT'S OVER A CERTAIN AMOUNT FROM CITY COUNCIL, WHICH WOULD HAVE TO GO ONTO THE AGENDA, THEY WOULD HAVE TO FIND THE MONEY AND DISCUSS IT. 
          SO WHAT WE'RE TALKING ABOUT FOR FI FOR THE CURRENT FISCAL YEAR IS JUST SEEING WHAT WE HAVE AS FAR AS SAVINGS TO SEE IF WHAT'S POSSIBLE. 
          I WOULD PREFER TO KIND OF KEEP THAT INTACT SO THAT WE CAN HAVE THE FULL BUDGET TO PAY AS MANY MUSICIANS AT THE NEW RATE OF $200 PER MUSICIAN PER PERFORMANCE HOUR AND THEN, UH, DO SOME DUE DILIGENCE AND FOCUS ON FISCAL YEAR 24 OF PLANNING FOR THAT ADDITIONAL FEE THAT WE WOULD PAY MUSICIANS. 
          BUT STILL, WE CAN LOOK AND SEE WHAT WE HAVE RIGHT NOW AND HOW EVERYTHING IS, YOU KNOW, SHAKING OUT AND JUST GIVE YOU A SENSE OF WHAT IS POSSIBLE WITH JUST MOVING SOME STUFF AROUND FOR F Y 23. 
          BUT LIKE I SAID, I WOULD PREFER JUST TO KIND OF WORK WITH YOU GUYS, REALLY LOOK AT THE BUDGET AND THE NUMBERS SO THAT WE HAVE A GOOD PLAN GOING FORWARD FOR FY 24 AND THAT, UH, THEN THE NEW, UH, MAYOR AND THE NEW, YOU KNOW, DIAS WOULD HAVE ALL THE INFORMATION TO CONSIDER, UH, WHEN THEY'RE DOING BUDGET IN THE SUMMER AND YOU GUYS CAN MAKE YOUR, YOU KNOW, VOICES HEARD TO YOUR COUNCIL MEMBERS AT THAT TIME AS WELL ABOUT HOW IMPORTANT THIS IS. 
          OKAY. 
          UH, THANK YOU. 
          MM-HMM. 
          . 
          SO HERE'S WHAT I WOULD SUGGEST, UM, SINCE WE'VE, WE'VE ASKED PARKING AND TRANSPORTATION, THEY COME BACK IN JANUARY. 
          MM-HMM. 
          , UH, ERICA'S GONNA COME BACK WITH SOME INFO AND VOLUME SUGGESTED, YOU KNOW, THINKING ABOUT PUTTING TOGETHER SOME SPECIFIC RECOMMENDATIONS. 
          SO I'M WONDERING, SCOTT AND FOLEY, IF Y'ALL COULD HAVE A CONVERSATION BETWEEN NOW AND THEN AND START, START THAT PROCESS FROM THE COMMISSION SIDE OF, OF LIKE WHAT, WHAT A SET OF RECOMMENDATIONS WOULD BE. 
          I DON'T, I DON'T KNOW THAT WE, LIKE YOU SAID, WE NEED TO FORM A WHOLE WORKING GROUP AROUND IT. 
          I MEAN, IF ANYBODY ELSE THINKS THAT WE DO, WE CAN'T, NO WE DON'T. 
           IF ANYBODY'S DYING TO BE IN ANOTHER WORKING GROUP, I THOUGHT COMMISSIONER STRICKLAND SAID THAT WAS A STOP ITEM FOR 2023 . 
          UM, BUT YEAH, NO, I FEEL LIKE MAYBE THAT'S SOMETHING THAT CAN BE A PHONE, YOU KNOW, Y'ALL CAN TALK OVER THE PHONE OR MEET FOR COFFEE AND HAMMER SOME THINGS OUT AND, YOU KNOW, JUST, I JUST THINK IT'S GOOD TO, I MEAN, I KNOW SCOTT, YOU'VE GOT A LOT OF GREAT IDEAS ALREADY AND I JUST THINK THAT IT'S HELPFUL TO HAVE SOMEBODY TO TALK IT OUT WITH. 
          SO I'M JUST GONNA GO AHEAD AND PAR ALL UP. 
          YEAH, I THINK THAT'S A GREAT PLAN BECAUSE THEN THAT GIVES US ADDITIONAL INFORMATION TO PLAN FOR IT CUZ WE'RE ALREADY STARTING THE BUDGETING PROCESS FOR THE NEXT YEAR, YOU KNOW, BELIEVE IT OR NOT. 
          SO AS EARLY AS WE CAN GET THAT INFORMATION, GET SOME ENGAGEMENT AROUND YOU GUYS AND THE COMMUNITY ABOUT WHAT A SLATE OF OTHER BENEFITS COULD BE ON TOP OF OUR $200 RATE, 
          [01:45:01]
UH, THAT WOULD BE GREAT GOING INTO THE NEW BUDGETING PROCESS SO THAT, UM, WE CAN REALLY INFORM COUNCIL MEMBERS AND THE MAYOR ABOUT WHAT WE'D LIKE TO SEE. 
          OKAY. 
          AWESOME. 
          I THINK YOU GOT IT. 
          ERICA, CAN WE JUST CLARIFY, DID YOU SAY THE FEE WAS GONNA BE, EXCUSE ME, AN EXTRA 50 OR AN EXTRA HUNDRED? NO, THE 150 IS WHAT YOU GUYS HAD RECOMMENDED. 
          AND SO WE ARE JUST OUT CRUNCHING THE 50, I THOUGHT WE SAID 50. 
          WAS IT 50? I THOUGHT IT WAS 150. 
          150 WAS LIKE A LOT TO ME FOR PARKING AND LOADING. 
          I MEAN, YEAH, IT WAS FOR THE WHOLE BAND. 
          IT WAS JUST ONE TIME FEE. 
          AND I THINK MAYBE FOR INDIVIDUALS, SEE THESE ARE THE TYPES OF THINGS WE HAVEN'T WORKED OUT. 
          THAT'S WHY WE JUST NEED TO SEE WHAT IS AVAILABLE AND THEN CONSIDER IDEAS. 
          WHAT IF IT'S A SOLO MUSICIAN WITH JUST A GUITAR? IS IT THE SAME FEE AS A WHOLE BAND THAT'S LOADING IN A BAND FULL WITH DRUMS AND EVERY AND AND AMPS? SO THAT, THOSE ARE THE TYPES OF QUESTIONS YOU GUYS NEED TO WORK THROUGH AND, AND TALK THROUGH, UH, SO THAT WE CAN GET TO A PLACE THAT'S FAIR AND AND REASONABLE AND THAT WE'RE PREPARED FOR IT IN THE BUDGET. 
          YEAH. 
          YEAH. 
          AND IT, IT'S, IT'S 150 BUCKS. 
          IT'S AN EXTRA 150 BUCKS. 
          I KIND OF JUST WANNA GO ON THE RECORD AS SAYING THAT I PERSONALLY WOULD RATHER SEE US HIRE MORE MUSICIANS THAN SPEND AN EXTRA 150 PER BAND FOR LOADING AND PARKING. 
          BUT, UM, I LOVE YOU SCOTT . 
          THAT'S JUST LIKE MY OPINION, MAN. 
          BUT I THINK WE CAN DO BOTH. 
          I THINK WE CAN DO BOTH. 
          I AND I ALSO, I'M, I'M, I'M COGNIZANT OF THE FACT THAT WE HAVE A LOT ON OUR PLATE RIGHT NOW. 
          WE HAVE A LOT, WE HAVE LIVE MUSIC, FUN THINGS TO DEAL WITH AND THERE'S LIKE, THERE'S ONLY LIMITED BANDWIDTH THAT OUR MUSIC OFFICE HAS. 
          AND SO THERE'S PART OF ME THAT'S LIKE, I REALLY WANNA PRIORITIZE THINGS, YOU KNOW, THAT NEED TO GET OUT THERE. 
          I JUST, I JUST WANTED TO GO ON RECORD SAYING , RIGHT? AND JOSEPH AND I ARE GONNA WORK TOGETHER, TRANSPORTATION AND ED D WORK TOGETHER ON REALLY STREAMLINING THE INFORMATION THAT HIT WAS SHARED TODAY SO THAT WE CAN GET THAT INFORMATION OUT TO MAGICIANS AND YOU KNOW, CUZ THOSE LOADING ZONES ARE EVERYWHERE, IT'S PRETTY EFFICIENT. 
          AND SO ONCE WE JUST KIND OF REALLY GET THE PROCESS DOWN WITH THE TRANSPORTATION DEPARTMENT AND THEN WE SHARE THAT INFORMATION OUT, THAT SHOULD HELP WITH THAT WITH THE INTENT OF 150. 
          AND SO IF THAT'S SOMETHING THAT WE CAN DO IN THE SHORT TERM WHILE YOU GUYS ARE DISCUSSING, YOU KNOW, THE LONG TERM AND, AND WHAT A NEW BUDGET RECOMMENDATION WOULD LOOK LIKE FOR NEXT YEAR, UM, I THINK THAT'S WHAT WE CAN REALLY DOUBLE DOWN ON RIGHT NOW. 
          OKAY. 
          AND YEAH, SO IF ANYBODY ELSE ON THE COMMISSION, ESPECIALLY THE MUSICIANS OR PEOPLE THAT HAVE EXPERIENCE WITH THIS, WITH THE LOADING, UNLOADING IT, SEND, IF YOU HAVE STRONG THOUGHTS ABOUT IT, SEND THEM TO SCOTT AND BLEY SO THEY CAN, YOU KNOW, CONSIDER THAT AND THEIR RECOMMENDATIONS AND THEN WE'LL THEN THEY'LL PRESENT THEIR IDEAS. 
          WE'LL ALL TALK ABOUT IT AS A GROUP, BUT I WOULD SAY IF RIGHT NOW YOU HAVE SOME, SOME STRONG FEELINGS ABOUT A SPECIFIC ASPECT OF IT, LET THEM KNOW AND THEN WE CAN DO THIS. 
          UM, YEAH, I THINK THAT'S A REALLY EFFICIENT WAY TO HANDLE THOSE AND SO WE'LL GET IT. 
          YEAH, WE'LL HAVE IT BACK, UM, IN JANUARY. 
          ALL RIGHT. 
          THANKS FOR THE UPDATE, ERICA. 
          MM-HMM. 
          . 
          ALL RIGHT. 
          NOW WE ARE GONNA MOVE 
          [5. Discussion and possible action following update by Anne Gatling Haynes, Chief Transaction Officer, Austin Economic Development Corporation, on the Cultural Trust.]
ON TO ITEM FIVE. 
          UH, SO IT'S AEDC UPDATE, UH, DISCUSSION AND POSSIBLE ACTION FOLLOWING AN UPDATE FROM ANNE GATLING HAYES, UH, WHO IS THE CHIEF TRANSACTION OFFICER AT THE AUSTIN ECONOMIC DEVELOPMENT CORPORATION. 
          AND SHE'S GONNA UPDATE US ON WHAT'S GOING ON WITH THE CULTURAL TRUST. 
          OKAY. 
          THANK YOU ALL. 
          OH, UM, AND I DO HAVE SOME SLIDES AND THIS IS REALLY MEANT TO BE A QUICK UPDATE. 
          MANY OF YOU MAY HAVE SOME QUESTIONS IF YOU MISSED A PRIOR TIME WHEN I WAS HERE, I BELIEVE A YEAR AGO IN NOVEMBER I STARTED AND THEN IN JULY, I BELIEVE I WAS LAST YEAR. 
          SO PLEASE FEEL FREE TO ASK QUESTIONS, BUT I'LL GO THROUGH A QUICK UPDATE FIRST AND WE'LL SEE WHERE WE ARE, IF THAT'S OKAY. 
          SO, AND IN FACT, OH, I DON'T HAVE CLICKER. 
          OKAY. 
          . 
          SO YOU CAN GO FORWARD. 
          THANK YOU. 
          UM, AND I JUST WANNA THANK EVERYBODY. 
          UM, AT FIRST EVERYONE ON THE COMMISSION AND EFFECTIVELY EVERYONE IN THE CITY DEPARTMENTS AND OTHERS WHO REALLY PUSHED REALLY HARD FOR THIS TO HAPPEN. 
          AND, UH, WE'RE, WE'RE IN THE FINISH, WE'RE GETTING TO THE FINISH LINE, SO I REALLY WANTED TO THANK EVERYONE FOR THEIR PATIENCE. 
          LET'S GO TO THE NEXT ONE. 
          UM, AS MANY OF YOU KNOW, WE WERE PROVIDED THE OPPORTUNITY TO MANAGE THIS PROGRAM, UH, WITH SOME FIRST SET OF FUNDS THAT I'LL GO THROUGH IN A SECOND. 
          UH, WE REALLY DID LISTEN TO A NUMBER OF ADVOCATES THAT HAVE BEEN WORKING REALLY HARD ON THIS. 
          UM, THE DIFFERENT TYPES OF FUNDING, INCLUDING THE 12 MILLION CREATIVE SPACES BOND, UH, SINCE LOTS OF WORK DONE BY ECONOMIC DEVELOPMENT DEPARTMENT, THE JOINT ARTS AND MUSIC COMMISSION WORKING GROUP THAT PROVIDED SOME RECOMMENDATIONS AND CERTAINLY ADVOCATES THAT WE SPOKE TO AS WE DEVELOPED THE R F P, INCLUDING OUR CULTURAL TRUST ADVISORY COMMITTEE, WHICH IS AN OPEN COMMITTEE OF OUR BOARD OF DIRECTORS. 
          UM, I WILL SAY THIS IS A RELATIVELY QUICK PROCESS FROM OUR VERY SMALL LENS OF THIS YEAR. 
          I KNOW THAT MANY PEOPLE HAVE WORKED ON THIS FOR A 
          [01:50:01]
LONG TIME AND CERTAINLY HAVE BEEN WAITING FOR A LONG TIME FOR THIS. 
          WE ISSUED THE RFP LAST NOVEMBER 30TH, UH, AND THEN IN JUNE IDENTIFIED A LONG LIST, WHICH WAS 14 OF THE 45 APPLICANTS THAT WERE BEING ADVANCED FOR THE FEASIBILITY PHASE. 
          UM, WE HAVE NOW SPENT THE LAST FOUR MONTHS GOING THROUGH DETAILED PROJECT BUDGETS, UH, OPERATING PROFORMAS, UH, DEAL STRUCTURES. 
          THESE DOLLARS ARE VERY COMPLICATED AND I'LL EXPLAIN THAT IN A SECOND, UH, TO MAKE SURE THAT WE ARE HONORING AT, AT FIRST THE ORGANIZATIONS, THEIR CURRENT OPERATIONS AND CERTAINLY HOW TO FACILITATE, UH, THE BEST WAY TO SECURE THEIR SPACES. 
          THIS IS A NEW PROCESS. 
          THESE DOLLARS ARE NOT FOR A GRANT PROGRAM AND THE REAL REAL ESTATE INVESTMENTS, WHICH HAS MADE IT MUCH MORE COMPLICATED, ESPECIALLY IN TERMS OF OUR REPORTING BACK. 
          UM, AND WE HAVE LOTS OF VARIABLES THAT DETERMINE FEASIBILITY. 
          EACH PROJECT HAS BEEN UNIQUE, UM, AND THE EXECUTION OF THESE PROJECTS WILL STILL TAKE TIME. 
          UH, AND I'LL GO THROUGH WHERE WE ARE IN THE PROCESS, BUT I WANT TO SAY THAT ANY ONE OF THESE PROJECTS, AS MUCH AS WE WOULD LIKE THEM TO ALL BE DONE TOMORROW, WE'LL STILL TAKE TIME TO GET THROUGH A NUMBER OF DIFFERENT, UM, LOGISTICS AROUND BOTH MAKING THE INVESTMENT, DOING ANY POTENTIAL UPGRADES TO SPACES, AS WELL AS OBVIOUSLY SIGNING ON THE DOTTED LINE WITH ALL THE ENTITIES THAT WILL BE UTILIZING THESE SPACES. 
          SO NEXT, AND OUR GOAL IS TO REALLY ADVANCE IT AS QUICKLY AS POSSIBLE. 
          UM, THROUGH THE RFP WE RECOGNIZED THAT WE REALLY HAD A VERY UNIQUE ROLE, THE CULTURAL TRUST REALLY TO INVEST IN SPACES. 
          UH, WE'VE GOT TONS OF GREAT PARKS DEPARTMENT SPACES THAT ARE REALLY OUR ARTS AND CULTURE SPACES THAT HAVE BEEN HISTORICALLY FUNDED THROUGH BOND ISSUANCES. 
          AND WE CERTAINLY HAVE, UH, LARGE NON-PROFIT VENUES ON CITY OWNED PROPERTY LIKE THE LONG CENTER ORAC THEATER, AS WELL AS COMMERCIAL VENUES THAT OWN THEIR OWN PROPERTY. 
          WHAT WE'RE TRYING TO REALLY SOLVE FOR ARE THOSE IN THE MIDDLE THAT ARE REALLY AT THE WHIM OF REAL ESTATE. 
          AND EFFECTIVELY WE HAVE MANY MORE POTENTIAL PROJECTS THAN WE HAVE DOLLARS FOR SPECIFICALLY IN THIS FIRST ROUND. 
          SO NEXT WE HAVE THREE BUCKETS OF MONEY AS WE'VE BEEN CALLING IT. 
          AND EACH ONE HAS DIFFERENT REGULATIONS AND SPECIFICITY TO THE WAY WE CAN USE THEM IN THESE DIFFERENT PROJECTS. 
          AND I WOULD SAY THE LAST FOUR MONTHS HAVE BEEN THE SIGNIFICANT AMOUNT OF TIME OF HOW TO WEAVE THESE DOLLARS INTO THESE DIFFERENT PROJECTS BASED ON THEIR SPECIFIC CONDITIONS. 
          UH, BUT ONE, WHEN YOU LAST SAW THIS, UH, THE CITY OF AUSTIN BUDGET FOR ICONIC VENUE WAS 2.5 MILLION, BUT DUE TO THIS FISCAL YEAR, THAT'S NOW UP TO 5 MILLION. 
          WE HAVE AN ADDITIONAL 2.5, WHICH IS GREAT NEWS. 
          AND WE DO KNOW THAT THE INITIAL RESOLUTION FROM COUNCIL SAYS 2.5 A YEAR UP TO 15. 
          AND WE ARE HOPEFUL THAT THE PROJECT'S ACTUALLY MOVING OUT THE DOOR AND GETTING STARTED. 
          WE WILL BE ABLE TO RETAIN ANOTHER 2.5 MILLION THIS YEAR, BUT THAT'S GONNA BE PART OF ALL OF OUR ADVOCACY TO CONTINUE TO, TO ASK FOR THE FUNDS THAT WE NEED TO DO ALL THE PROJECTS THAT WE HAVE. 
          AND I THINK, I WANNA SAY ONE THING ABOUT THE RFP AS WELL. 
          UM, ALTHOUGH THERE ARE 14 ON THE LONG LIST AND THE REMAINING FOLKS ON THAT, OR INITIAL SET OF 45 PLUS ANOTHER 16 THAT WE KNOW ABOUT PLUS WEEKLY, I GET CALLS ABOUT ADDITIONAL SPACES AND PLACES THAT ARE VULNERABLE, UH, TO REAL ESTATE. 
          UM, WE WANT THIS PIPELINE TO BE THAT WHICH ARE BOTH BEING SUPPORTED BY THE PROJECTS THAT WE DO IN THIS INITIAL ROUND, BUT ULTIMATELY CONTINUE TO LOOK FOR DOLLARS TO BE ABLE TO CONTINUE TO HELP SUPPORT THEM. 
          NEXT ONE. 
          UM, THIS IS JUST REALLY THE PROCESS HAS BEEN LOTS OF LAYERS OF ANALYSIS FROM INITIAL PROJECTS AS WE RECEIVE THEM. 
          PEOPLE MADE CERTAIN REQUESTS. 
          UM, WE WERE BOTH TRYING TO, TO SUPPORT EXISTING VENUES TO PRESERVE THEM AND SAVE THEIR LOCATIONS, AS WELL AS LOOKING AT NEW PROJECTS, PEOPLE THAT HAD BEEN DISPLACED, ORGANIZATIONS THAT HAD BEEN DISPLACED MULTIPLE TIMES AND NEEDED NEW SPACE. 
          UH, WE ARE NOW AT THIS VERY BOTTOM OF THE FUNNEL TRYING TO GET FROM 14 PROJECTS ON A LONG LIST TO ADVANCE AS MANY OF THEM AS WE CAN. 
          UM, AND CERTAINLY, UM, HAVING AN INITIAL SET OF A SHORT LIST, BUT CONTINUALLY TO WORK ON THESE PROJECTS AS THEY GO FORWARD. 
          UM, WE'VE ALWAYS COMMITTED TO DOING 2.6, TWO TO SIX, UH, INITIAL INVESTMENTS FROM THE INITIAL FUNDS. 
          WE BELIEVE WE CAN EXCEED THAT. 
          AND I WILL TELL YOU ABOUT OUR NEXT STEPS IN TERMS OF MOVING THE LIST THAT WE HAVE GOING FORWARD. 
          AND HOPEFULLY A MAJORITY OF THE PROJECTS ON THE LONG LIST WILL HAVE SUPPORT. 
          NEXT ONE, THE LONG LIST, WHICH ARE THESE 14 PROJECTS REALLY REPRESENT A BREADTH OF SPACE TYPES. 
          NOT EVERY TYPE OF SPACE WE NEED TO SAVE IN THE CITY. 
          AND I WOULD SAY THAT ALTHOUGH THERE'S PLENTY OF PRODUCTION SPACES, STUDIO AND REHEARSAL SPACES ON THIS LIST AND IN THESE PROJECTS, WE PROBABLY DON'T CONTINUE TO NOT HAVE ENOUGH FOR SUPPORTING OUR ARTISTS OF ALL KINDS IN THIS LIST. 
          BUT WE HOPE THAT THIS IS AN INITIAL, UH, BENCH BENCHMARK IN TERMS OF BEING ABLE TO DEMONSTRATE DIFFERENT WAYS THAT WE CAN SUPPORT CREATIVE SPACE AND HOPEFULLY CATALYZE NEW SPACES. 
          NEXT I WENT, I WENT BACK AND REFLECTED ON THE 
          [01:55:01]
JOINT MUSIC AND ARTS COMMISSION RECOMMENDATIONS FOR GEOGRAPHY, AMENITIES, AND EQUITY, WHICH WE'RE ALL CERTAINLY IMPORTANT IN OUR DEVELOPMENT OF THE RFP AS WELL AS, UH, THE FINAL LIST THE LONG LIST. 
          AND IN THE GROUP OF THEM, WE'VE REALLY FELT THAT WE'VE MET THE MAJORITY OF THE CRITERIA. 
          THERE ARE A COUPLE OF ISSUES AROUND, UH, EQUITY, UM, IN TERMS OF OP OPERATIONAL LEADERSHIP AND STAFF ADMINISTRATION REQUIREMENT OR REQUESTS THAT WAS MADE BY THE JOINT MUSIC AND ARTS COMMISSION, AS WELL AS, UH, FREE OR SIGNIFICANTLY REDUCED RATE THAT I JUST WANNA SPEND A SECOND TALKING ABOUT. 
          UM, WE, WITH OUR OPERATIONS PLAN, WITH ANY OF THE SPACES, THERE WILL ABSOLUTELY BE VERY SPECIFIC GUIDELINES FOR ANY OPERATOR THAT'S BEEN IDENTIFIED TO RECEIVE THE BOND FUNDS TO BE ABLE TO SUPPORT FREE AND SIGNIFICANTLY REDUCED CREATIVE SPACE. 
          THESE SPACES WILL BE OPEN TO ALL, UH, THEY ARE PART OF OUR PUBLIC FUNDING CRITERIA AND WILL CERTAINLY BE MANAGED THAT WAY. 
          SO THEY'RE NOT SOMETHING THAT PER THE LONG LIST, THEY HAVE THOSE IN PLACE BECAUSE MANY OF THESE ARE NEW SPACES OR EXISTING SPACES THAT WILL BE UNDER A NEW OPERATIONAL, UM, MANDATE IN TERMS OF PROVIDING A VARIETY OF FREE SPACES. 
          UM, AND THEN FROM THE OPERATIONAL LEADERSHIP AND STAFF ADMINISTRATION, MANY OF THE ORGANIZATIONS ON THIS LONG LIST ACTUALLY MEET THIS CRITERIA. 
          BUT THE WAY THAT THE RFP WAS WRITTEN IN TERMS OF FOCUSING ON THE AUDIENCES AND THE DIFFERENT, UM, ARTISTS THAT ARE SUPPORTED BY ALL THE DIFFERENT SPACES, THOSE WERE WHERE THE EQUITY POINTS, WHICH WERE A SIGNIFICANT PORTION OF THE SCORING RUBRIC WERE FOCUSED. 
          ALTHOUGH I WILL SAY THAT MANY OF THE ORGANIZATIONS THAT WE WILL BE MOVING FORWARD WITH, UH, WILL MEET THIS CRITERIA. 
          SO THIS VA R JUST MEANS, VARIES. 
          NEXT ONE, WE REALLY TRIED IN THIS FEASIBILITY ROUND TO ADVANCE ALL PROJECTS TO THE POINT WHERE THEY'RE EFFECTIVELY READY FOR INVESTMENT. 
          SO EVEN IF WE CAN'T SUPPORT ALL OF THEM AS FUNDING IS AVAILABLE, THAT THEY WOULD BE READY FOR SUPPORT. 
          UH, WE ALSO WANTED TO MAKE SURE THAT PROJECTS WOULD PENCIL SO THAT WE WEREN'T CHANGING THE BASIC DYNAMICS OF THESE ORGANIZATIONS AND FOR EXAMPLE, INCREASING THEIR POTENTIAL RENT. 
          AND ALL OF THESE DIFFERENT VARIABLES THAT WE LOOKED AT IN THIS PHASE, WE WERE REALLY TRYING TO MAKE SURE WE WERE MEETING ORGANIZATIONS WHERE THEY WERE AND NOT MAKING THEIR PROJECTS OR THEIR ORGANIZATIONS, THEIR OPERATIONS MORE COMPLICATED. 
          THAT IS STILL SOMETHING THAT WE HAVE TO WORK THROUGH, THROUGH FINAL TERM SHEETS AND MAKING SURE OPERATING AGREEMENTS ARE IN PLACE, ET CETERA. 
          BUT IT'S REALLY IMPORTANT TO US THAT WE'RE MEETING THESE ORGANIZATIONS WHERE THEY ARE. 
          UM, WE THINK OF THIS AS A, A PORTFOLIO OR EFFECTIVELY A PIPELINE OF PROJECTS THAT REPRESENT A VARIETY OF WAYS THAT WE CAN ACTUALLY SUPPORT. 
          SO NOT EVERY PROJECT WILL BE THE SAME TEMPLATE. 
          EACH ONE IS GONNA BE UNIQUE IN TERMS OF HOW THE DOLLARS WILL COME INTO THE PROJECT. 
          AND WE ALSO, THIS ROUND WE'RE FOCUSED PRIMARILY ON, UM, FOR NEW SPACES, CUZ AGAIN, WE'RE DOING EXISTING SPACES AND NEW SPACES, AVAILABLE CITY SPACES TO AVOID COSTLY ACQUISITION. 
          CUZ RIGHT NOW THE MARKET IS SO DIFFICULT TO BE COMPETITIVE. 
          THAT SAID, WE'VE GOT A COUPLE OF POTENTIAL WAYS THAT WE CAN SUPPORT ACQUISITION OF SPACE, EITHER IN THE SHORT TERM OR THE LONG TERM BASED ON THE NEEDS OF THE PROJECTS. 
          AND THEN LONG TERM, WE REALLY ARE TRYING TO FIGURE OUT A MODEL WHERE WE'RE BRINGING, USING THE DOLLARS, UH, MAKING SURE THAT THE OPERATING FUNCTIONS, THESE ORGANIZATIONS ARE SECURE, BUT ULTIMATELY USING THESE PROJECTS AND CASH FLOW AND ADDITIONAL OPERATIONS TO FURTHER LEVERAGE AND INVEST AGAIN. 
          THE NEXT, THE EASIEST OR BEST WAY TO GET ADDITIONAL FUNDS IS TO ACTUALLY START DEMONSTRATING HOW SOME OF THESE FUNDS ARE BEING SPENT. 
          UM, AND THEN REALLY ONE OF THE THINGS WE'VE RECOGNIZED IS THAT THE FUNDS WE HAVE DON'T SUPPORT ALL THE NEEDS WE HAVE. 
          AND SO LOOKING FOR THE TYPE OF FUNDING THAT BETTER FITS WITH THE SPACES THAT WE ACTUALLY WANNA PRESERVE IS REALLY, REALLY CRITICAL AS WELL. 
          MORE FLEXIBILITY IS IN, IN CASE THIS CASE. 
          UM, NEXT ONE. 
          I THINK THIS IS THE LAST SLIDE FOR NOW AND I'M CERTAINLY ABLE TO ANSWER ANY QUESTIONS SPECIFICALLY WITH HOW WE GOT HERE. 
          UH, BUT THE COUNCIL APPROVAL OF THE PRIORITIZED LONG LIST IS COMING UP. 
          UH, WE SHOULD BE ON THE AGENDA FOR DECEMBER 1ST. 
          UH, THIS WILL BE TAKING THE LONG LIST. 
          WE'VE LOOKED AT EACH OF THE PROJECTS FROM A FEASIBILITY STANDPOINT. 
          THOSE HAVE BEEN PRIORITIZED AND WE'LL BE SPEAKING TO COUNCIL ABOUT THE ENTIRETY OF THE 14 PROJECTS. 
          BUT WE WILL HAVE A FOCUS FOR APPROVAL ON THE 12 MILLION CREATIVE SPACE BOND. 
          THOSE ARE THE ONES THAT WE NEED COUNCIL APPROVAL. 
          WE ALSO ARE GONNA BE ASKING WITH THE URGENCY OF ACTING TO BE ABLE TO ESSENTIALLY NEGOTIATE AND EXECUTE ON THOSE PROJECTS. 
          MOST OF THESE, ALL OF THESE ARE REAL ESTATE PROJECTS. 
          AND SO THESE WILL BE DISCUSSED IN EXECUTIVE SESSION TO LET US THEN GO INTO DISCUSSIONS WITH OPERATORS, FINALIZED TERM SHEETS WITH THEM, AND THEN PROPERTY OWNERS. 
          UH, IT REALLY IS A MULTI-PARTY NEGOTIATION. 
          WE'RE CURRENTLY BEEN WORKING VERY CLOSELY WITH THE CITY DEPARTMENTS, INCLUDING CITY LEGAL ON HOW THESE DOLLARS CAN ACTUALLY APPLY TO THESE DIFFERENT BUDGETS. 
          UM, AND THEN WE, WE CAN'T WAIT TO MAKE ANNOUNCEMENTS ON THESE INITIAL BUDGETS, UH, INITIAL PROJECTS, 
          [02:00:01]
I'M SORRY. 
          THIS IS SOMETHING THAT WE'RE REALLY, UM, MINDFUL OF THE FACT THAT IT IS THE HARDEST CONVERSATION TO HAVE WHEN WE'RE TRYING TO BE AS TRANSPARENT AS POSSIBLE ABOUT THE PROCESS, BUT NOT BE ABLE TO REVEAL A LOT OF DETAILS AT THIS POINT. 
          BUT WE DO WANNA ENSURE THAT ANY OF THESE PROJECTS AT THE END OF THE DAY IS ABOUT AFFORDABILITY. 
          AND WE NEED TO PRESERVE OUR NEGOTIATING POSITION ON A LOT OF THESE TYPES OF, UM, LAND USE PROJECTS. 
          SO IN THAT SENSE, WE WILL BE ANNOUNCING AS SOON AS WE POSSIBLY CAN WHERE EVERYONE TERM SHEETS ARE SIGNED AND WE CAN ACTUALLY MOVE FORWARD. 
          UM, AS SOON AS WE CAN START ANNOUNCING IT IS GONNA BE A LOT EASIER TO RAISE ADDITIONAL FUNDS TO BE ABLE TO SUPPORT THE, EVEN THE MORE OF THE NEEDS THAN WE HAVE. 
          UM, AND REALLY THE NEXT PIECE OF THAT TOO WOULD BE ENGAGEMENT OF ALL OF THE PIPELINE OPERATORS AND THE PUBLIC IN TERMS OF ANY NEW FACILITIES THAT WE'RE INVESTING IN WITH THE BOND FUNDS SPECIFICALLY, WHAT ARE THE USES THAT WE STILL, WE, WE HAVE A GOOD SENSE OF WHAT NEEDS ARE, BUT CERTAINLY MAKING SURE THAT THE DESIGN OF ANY NEW SPACES REFLECT EFFECTIVELY WHAT OUR, OUR NEEDS ARE. 
          UM, NOT THAT EVERY SPACE CAN DO EVERYTHING, BUT IN THE GROUP OF SPACES HOW WE CAN ACCOMMODATE AS MANY USES AS POSSIBLE. 
          AND SO THAT'S NEXT STEPS AND I'LL OPEN IT UP FOR QUESTIONS. 
          UM, SO WHEN YOU GO TO COUNCIL OR WHEN COUNCIL CONSIDERS THIS, LIKE, UM, YOU SAID THEY'LL BE AN EXECUTIVE SESSION, SO I GUESS THEY'LL GET MORE DETAILED INFO THAN WHAT YOU CAN SHARE WITH. 
          YES. 
          AND ACTUALLY I SHOULD CLARIFY. 
          WE ANTICIPATE BEING AT THE WORK SESSION, AND I'M GONNA, THE SYNOVIA IS ON THE CALL, BUT WE'LL BE AT THE WORK SESSION ON TUESDAY THE 29TH. 
          I BELIEVE THAT'S ON THE AGENDA TO PROVIDE ACTUALLY AN UPDATE LIKE THIS IN THE PUBLIC FORUM SO THAT THE FOUNDATION OF HOW WE GOT HERE, UM, IS THERE, CAUSE WE HAVE NOT MADE A PRESENTATION TO COUNCIL YET. 
          UM, AND THEN THE GOING INTO THE EXECUTIVE SESSION WILL BE MORE DETAILED BASED ON A PRIORITIZED LONG LIST IN TERMS OF PROJECTS RANKED BY FEASIBILITY AND ESSENTIALLY DOLLARS ASSOCIATED BUDGET DOLLARS ASSOCIATED WITH EACH OF THOSE PROJECTS RELATIVE TO WHAT WE THINK THE SCOPE OF THE WORK FOR THAT PROJECT IS. 
          AND AGAIN, NOT A TEMPLATE. 
          NOT EVERYTHING IS THE SAME, EVERYTHING IS UNIQUE WITHIN THOSE PROJECTS. 
          WHAT ARE SOME THINGS THAT YOU LOOK AT TO DETERMINE FEASIBILITY? IF YOU COULD JUST SPEAK, I KNOW YOU HAVE TO SPEAK GENERALLY, BUT SURE. 
          UH, WE LOOKED, ACTUALLY THIS WAS, MAYBE IT ISN'T A SURPRISE FOR SOME, BUT IT WAS A SURPRISE FOR ME ABOUT HOW YOU COULDN'T JUST TAKE ONE FACTOR OF FEASIBILITY, LET'S SAY, UM, UH, SECUR SITE SECURITY, YOU KNOW, WHATEVER YOUR LEASE, UM, CONSTRAINTS ARE WITH A PARTICULAR SITE. 
          UM, EACH PROJECT HAD A DIFFERENT FACTOR THAT CREATED IT TO BE MUCH MORE FEASIBLE THAN THE OTHERS. 
          SO WE LOOKED AT, UH, IN, IN PART IT WAS TAKING A LOT OF THE THINGS THAT WERE IN THE RFP, BUT LOOKING AT IT THROUGH A MUCH MORE FINER LENS. 
          AND IT INCLUDED, UM, SITE SECURITY BEING ABLE TO ACTUALLY DO THE PROJECT ON THAT PARTICULAR SITE BASED ON THE PARTICULAR CONDITIONS OF WHETHER IT'S THAT LEASE OR OWNERSHIP POSITION, UM, VULNERABILITY, HOW CLOSE IS THE ORGANIZATION TO LOSING THEIR SPACE IF THEIR EXISTING SPACE. 
          AND ALSO HOW MANY TIMES HAS THIS ORGANIZATION BEEN DISPLACED AND REALLY NEEDS A PLACE TO BE LANDING? UM, AND THEN IN SOME CASES, HOW NEGOTIABLE IS THAT ACTUAL PROJECT BASED ON THE PROJECT SCOPE THAT'S BEEN REQUESTED? AND ULTIMATELY, WHAT ARE THE TOOLS WE HAVE WITH THE DOLLARS WE HAVE TO BE ABLE TO DO THAT. 
          AND I GUESS I SHOULD EXPLAIN THAT IF FOR EXAMPLE, UM, WHAT'S A GOOD EXAMPLE? UH, THE PARTICULAR TYPE OF DOLLARS WITH THESE BOND DOLLARS REQUIRE A CERTAIN TYPE OF, UM, OPEN AND AVAILABLE TO THE PUBLIC. 
          AND IF FOR SOME REASON A PORTION OF THE PROJECT WOULD NOT BE ABLE TO MEET THAT, UM, THAT SORT OF THRESHOLD, WE WOULD CONSIDER THAT LESS NEGOTIABLE BECAUSE IT WAS A CONDITION BETWEEN WHETHER IT'S THE OWNER OR THE OPERATIONS AND THE SPECIFIC DOLLARS. 
          UM, AND THEN, UM, WE LOOKED, UH, QUITE A BIT AT THE ORGANIZATIONAL FINANCIAL CAPACITY AND FINANCIAL OPERATING, UM, CAPACITY. 
          AND SO THAT COULD INCLUDE WHETHER OR NOT, IF IT'S AN EXISTING SPACE, MAKING SURE THAT THEY WERE NOT SO VULNERABLE THAT THEIR BUSINESS WAS, WAS NOT DOING WELL ENOUGH TO STAY IN THE SPACE WITH THEIR CURRENT LEASE OR RENT. 
          OR IT COULD ACTUALLY BE THAT, DO THEY HAVE THE CAPACITY AND TRACK RECORD TO ACTUALLY MANAGE AND OPERATE A SPACE, UM, OVER THE LONG TERM WITH MULTIPLE USERS IN THAT SENSE. 
          AND I WOULD SAY, ESPECIALLY IN THAT ONE, THERE'S A LOT OF DIFFERENT VARIABLES AS TO WHAT THAT MIGHT MEAN, UM, DEPENDING ON THE SPACE USE, BUT IT IS SOMETHING THAT WE LOOKED AT. 
          SO THOSE ARE KIND OF IN SUMMARY, THE ONES THAT I CAN REMEMBER OFF THE TOP OF MY HEAD. 
          UH, BUT WE HAD I THINK SIX OR SEVEN DIFFERENT CATEGORIES OF WHAT WE WERE LOOKING AT FOR EACH PROJECT. 
          ALSO DETERMINE FEASIBILITY. 
          WE TOOK BOTH THEIR ORIGINAL SCORES FROM THE FIRST ROUND TO DEVELOP THE LONG LIST THAT CAME DIRECTLY FROM THE SCORING RUBRICS. 
          AND WE ACTUALLY WAITED ALL THE PROJECTS BASED ON THEIR, UM, EQUITY AND POLICY ALIGNMENT SCORE, UH, TO INCREASE THAT PIECE OF THE FEASIBILITY ANALYSIS. 
          OKAY. 
          UH, 
          [02:05:01]
AND I JUST HAVE ONE MORE QUESTION THEN I'LL OPEN IT UP. 
          UM, SO YOU SAID YOU'RE LOOKING AT SOME POTENTIAL, SOME CITY OWNED SPACES. 
          UH, IS THAT, CAN YOU TALK ABOUT WHAT THOSE ARE OR IS THAT, CAN YOU SAY IT LIKE, UM, WE'RE THINKING ABOUT THIS AND THIS. 
          NOT AT THIS POINT, AND I JUST REALLY DON'T, PRETTY MUCH DON'T WANNA JINX A PROCESS THAT WE'RE UNDER RIGHT NOW TO BE ABLE TO LOOK AT CITY OWN SPACES. 
          WE STILL NEED TO BE ABLE TO NEGOTIATE LEASE ARRANGEMENTS OR MOU TO BE ABLE TO UTILIZE THOSE SPACES. 
          MM-HMM. 
          , WE'VE CERTAINLY LOOKED AT WHAT COULD BE NEAREST TERM SPACE AVAILABILITY AND ULTIMATELY SOMETHING THAT COULD BE EITHER BUILT OUT OR ACHIEVED IN A SHORT PERIOD OF TIME. 
          WE'RE ALSO LOOKING AT MORE LONGER TERM POTENTIAL PROJECTS, ESPECIALLY TO SUIT THE LARGER SET OF PIPELINE APPLICANTS. 
          UM, BUT THE ONES WE'RE TRYING TO FOCUS ON RIGHT NOW ARE ONES THAT ARE AVAILABLE AND READY TO BE, UM, OPERATIONALIZED AS QUICKLY AS POSSIBLE. 
          BUT EVEN THOSE WILL TAKE TIME TO SORT OF TAKE ON THE LEASE, ESSENTIALLY GET THE PROP PROPERTY FIT OUT TO THE SPECIFICATIONS OF NOT JUST THE INITIAL OPERATORS THAT WILL BE IDENTIFIED AS THE KEY OPERATOR, BUT ALSO WITH PIPELINE ORGANIZATIONS AND MAKING SURE THAT WE'RE ACCOMMODATING AS MANY NEEDS AS WE CAN. 
          SO I UNFORTUNATELY CAN'T. 
          AND AS SOON AS WE CAN, I WOULD LOVE TO SAY THAT WE'RE MOVING FORWARD WITH A PARTICULAR SPACE OR TWO. 
          AND I WILL JUST MENTION AGAIN, WE HAVE 14 ORGANIZATIONS ON THE LONG LIST THAT INCLUDES ONES THAT COULD BE UTILIZING OUR ICONIC VENUE, THE CITY OF AUSTIN FUNDS, OR THE 12 MILLION SPACE, UM, CREATIVE SPACE BOND. 
          AND THE, THE, THE COUNCIL WILL BE VOTING ON THE ONES THAT WILL BE UTILIZING THE BOND FUNDS, THE 12 MILLION. 
          OKAY. 
          WELL WHEN IT DOES GET, YOU KNOW, IF IT GETS TO THE POINT WHERE THERE'S A SPACE THAT Y'ALL THINK WOULD BE GREAT AND THERE'S FOR WHATEVER REASON SOME RESISTANCE OF THE CITY BECAUSE MAYBE THEY WANTED TO FOR THEY HAVE, MAYBE THEY'RE LIKE, WELL, MAYBE DOWN THE ROAD WE'LL USE IT FOR THIS. 
          LIKE, THAT'S ES ESPECIALLY IF IT'S, UM, MUSIC RELATED. 
          CUZ I KNOW THERE'S A WIDE BREADTH OF, YOU KNOW, THERE'S CULTURAL ARTS AND THINGS, BUT, UM, YOU KNOW, FEEL FREE TO BRING THAT TO US AND BE HAPPY TO MAKE A RECOMMENDATION IF WE AGREE THAT THIS SPACE IS A GOOD FIT, UH, TO, FOR A MUSIC ENDEAVOR. 
          YEAH, NO, SPECIFICALLY I WOULD SAY, UM, SHORT TERM, ANY CONVERSATION, I WOULD HOPE THAT AFTER DECEMBER 1ST WE CAN BE BACK IN THE NEXT COUPLE OF MONTHS TO BE ABLE TO ANNOUNCE WHATEVER WE CAN ANNOUNCE AND START MOVING SOME OF THESE PROJECTS FORWARD. 
          BUT CERTAINLY WE WILL DEFINITELY NEED THE ECOSYSTEM BOTH HERE, THE ARTS COMMISSION, OTHERS THAT WE'VE MET THROUGH THIS PROCESS. 
          WE NEED TO MAKE SURE THAT WE CONTINUE TO HONE INTO WHEN WE CAN UTILIZE, UM, CITY OWNED LAND FOR STRATEGIC CULTURAL AND ARTS AND MUSIC USES THAT WE'RE DOING THAT WITH THE HIGHEST LEVEL OF, UM, I WOULD SAY ACCESSIBILITY TO THOSE SPACES AND MAKING SURE THEY ACTUALLY WORK FOR EVERYONE. 
          YEAH. 
          SO, YEAH, AND IT'S, I KNOW IT'S COMPLICATED. 
          IT'S NOT JUST A MATTER OF SAYING LIKE, OH, THIS IS VACANT. 
          SURE. 
          GO AHEAD. 
          YOU CAN HAVE IT. 
          IT'S LIKE, THERE'S, IT'S A LOT. 
          BUT YEAH, AND I JUST WANNA THANK MY CITY COLLEAGUES FOR BEING OPEN TO LETTING US, UM, REALLY DIG DEEP INTO SOME OF THE SPACES THAT HAVE BEEN IDENTIFIED IN THE PAST FOR CULTURAL ARTS AND MUSIC. 
          AND WE CERTAINLY WORK PRETTY REGULARLY, UH, WITH REAL ESTATE DEPARTMENT, WITH FINANCE, WITH ECONOMIC DEVELOPMENT DEPARTMENT TO SORT OF SEE IF WE CAN START MOVING MANY PROJECTS AND ACTUALLY AUSTIN HOUSING FINANCE CORPORATION AS WELL, ANY PROJECTS THAT ARE MOVING FORWARD, IF WE CAN ANCHOR WITH CULTURAL ARTS AND MUSIC, HOW CAN WE DO THAT TOGETHER? THAT'S ANOTHER BIG, BIG PIECE OF THE CONVERSATION. 
          OKAY, GREAT. 
          ALL RIGHT. 
          ANY QUESTIONS? AND AGAIN, I WISH I COULD SAY SO MUCH MORE ABOUT WHAT'S COMING NEXT, , BUT I'LL GO AFTER. 
          YEAH. 
          OKAY. 
          GO AHEAD. 
          THANK YOU. 
          UM, I'M REALLY GLAD TO HEAR THAT, UH, THAT Y'ALL, THANK YOU SO MUCH FOR THE PRESENTATION. 
          REALLY APPRECIATE YOU BEING HERE. 
          UM, AND I'M GLAD TO HEAR THAT Y'ALL ARE LOOKING AT THE, THE CITY OWNED SPACES AND, AND THE PARK SPACES BECAUSE IT'S, IT'S ACTUALLY SOMETHING THAT'S, UH, BEEN ON MY MIND A LOT FOR YEARS AND ESPECIALLY RECENTLY, IS THAT THERE'S A LOT OF, IT APPEARS AS IF THERE'S A LOT OF UNDERUTILIZED, UM, CITY OWNED SPACES AND PARK SPACES AND STUFF. 
          AND, AND THE THOUGHT CROSSED MY MIND OF LIKE, I KNOW THERE ARE, UH, PLACES THAT ARE, UH, ORGANIZATIONS THAT ARE LOSING, UH, THEIR SPACES IN THE MEANTIME. 
          AND I MEAN, EVEN ONE OF OUR OWN, YOU KNOW, STEWART, UM MM-HMM. 
          , YOU KNOW, MOSAIC MM-HMM. 
          , UH, AND I KEEP HEARING ABOUT, UM, AND SO THE THING THAT CROSSED MY MIND WAS LIKE, AND YOU PROBABLY HAVE THOUGHT ABOUT THIS ALREADY, WAS LIKE, IS THERE A WAY TO FACILITATE, YOU KNOW, UM, HAVING SOME SORT OF STOP GAP SITUATION IN SOME OF THESE UNDERUTILIZED, LIKE PARKS DEPARTMENT COMMUNITY CENTERS AND DIFFERENT PLACES AROUND TOWN FOR ORGANIZATIONS THAT CAN'T WAIT FOR THE PROCESS TO BE FULLY COMPLETE? AND I'M SURE THAT'S 
          [02:10:01]
EXTREMELY COMPLICATED, BUT, UM, I JUST, IT CROSSED MY MIND AND YEAH, NO, I THINK ON IT, BUT YES AND NO. 
          I MEAN, I THINK THAT YOU PUT SORT OF A FINER POINT ON IT, WHICH WE HAVEN'T REALLY THOUGHT THROUGH A STRATEGY FOR KIND OF INTERIM SPACE USE. 
          AND I THINK AS WE START TO LOOK AT SOME OF THE EXISTING CITY SPACES WHERE WE CAN THINK THROUGH THAT, CLEVERLY WOULD BE GREAT. 
          I MEAN, I DO, I MEAN, I'M NOT THE ONLY ONE. 
          EVERYONE GETS CALLS ABOUT PEOPLE THAT HAVE LOST THEIR SPACE ON A REGULAR BASIS. 
          WE ARE HOPING THAT SOME OF THE INITIAL NEW PROJECTS THAT WE'RE GONNA BE ABLE TO DO WITH THIS, UM, THE BOND FUNDS WILL AT LEAST PROVIDE SOME OF THE SPACES WE KNOW WE'RE LOSING ON A REGULAR BASIS. 
          AND I WOULD SAY THAT THAT PROVIDES THE INFRASTRUCTURE FOR SORT OF THAT STOP GAP, ALTHOUGH IT'S NOT GONNA BE ENOUGH. 
          AND SO CERTAINLY WE HAVE TO KEEP THINKING ABOUT THAT. 
          BUT I, I'M INTRIGUED WITH THE IDEA OF KIND OF, UH, WHAT WOULD AN INTERIM USE LOOK LIKE AND WHICH DOLLARS OR HOW WE COULD ASSOCIATE CERTAIN DOLLARS WITH THAT. 
          SO THANKS FOR THE, THE IDEA. 
          I MEAN, I'M LEARNING A LOT AS I'M ONLY YEAR HERE, SO I'M LEARNING A LOT ABOUT HOW THE WHOLE CITY'S WIRED. 
          SO I'M USING MY, MY PARTNERS AT THE CITY AS WELL TO UNDERSTAND HOW TO BEST, UM, I'LL SAY INFILTRATE IN A NICE WAY. 
          . 
          SO THANK YOU SO MUCH, ANNE. 
          THANK YOU FOR, UH, ALWAYS CAN SEEING YOU IS, UM, SCOTT, SCOTT, DID YOU HAVE, UH, ANYTHING? OKAY. 
          UM, THANK YOU, UH, FOR, UH, COMING IN AND PROVIDING, UH, THIS INFORMATION. 
          I KNOW, UM, WE HAD ASKED FOR THE LIST AND, UH, AND UH, STILL, UH, I KNOW, UNDERSTAND THAT YOU CAN'T SHARE IT RIGHT NOW, BUT STILL, UH, APPRECIATE YOU TAKING THE TIME TO COME IN AND, UM, GIVE US AN UPDATE. 
          UM, I'M VERY THRILLED TO, UM, SEE OUR MUSIC REPRESENTATIVE AT AEDC HERE, . 
          SO, AND THEN, UM, IF YOU DON'T MIND, UM, WELL FIRST OF ALL, THANK YOU FOR REPRESENTING US THERE. 
          UM, AND, UM, IF YOU DON'T MIND, EMMETT, UM, AND ANNE GIVING US A PERSPECTIVE ON, UM, WITHOUT HAVING TO GIVE SPECIFICS, UH, HOW, UH, HOW GROOVY ARE THE MUSIC PROJECTS LOOKING IN THIS MIX? , HE'S NOT ON THE AGENDA, SO CAN'T HAVE IT. 
          AND, AND COULD YOU, COULD YOU, COULD YOU HAVE RUBY? YES. 
          HOW, HOW, HOW, HOW IS MUSIC? THAT'S SUCH A LOAD QUESTION, BUT THEY LOOK, MUSIC LOOKS GOOD. 
          I'LL SAY THAT. 
          MUSIC LOOKS GOOD. 
          UM, WE LUCKILY HAVE THE ICONIC MUSIC VENUE FUND, SO THAT ALLOWS US TO DO SOME WORK, SOME WITH MUSIC VENUES. 
          AND I THINK THAT, UM, MUSIC VENUES THAT CERTAINLY PROVIDE A VARIETY OF DIFFERENT ARTISTS THAT PLAY THERE AND CERTAINLY ARE, I THINK WHAT YOU'LL SEE IS LIKE PART OF OUR FABRIC THAT WE WANNA MAKE SURE ARE LESS VULNERABLE THAN THEY MIGHT BE TODAY. 
          UM, BUT I THINK THAT THERE'S OPPORTUNITIES IN SOME OF OUR NEW SPACES, UM, THAT WE, AGAIN, PROBABLY BASED ON THE OPERATORS THAT WE'LL BE LOOKING AT, WE'LL BE LOOKING HOW TO ROUND OUT THOSE NEW SPACES SO THAT THEY DO FUNCTION FOR MUSIC AS MUCH AS THEY MIGHT FOR THEATER OTHERWISE. 
          SO MUSIC IS THROUGHOUT, UM, THE DIFFERENT, WHETHER IT'S AN EXISTING OR A NEW SPACE, AS WELL AS THE ICONIC VENUE. 
          UM, BUT I WILL LEAVE YOU TO IMAGINE  THAT THERE'LL BE A VARIETY OF DIFFERENT, UH, MUSIC ARTISTS, MUSICAL ARTISTS THAT WILL BE, UM, ABLE TO BE SUPPORTED THROUGH THIS PROCESS. 
          THANK YOU. 
          I LOVE HOW VO TRIED TO TRICK YOU INTO TELLING US . 
          I KNOW I DID. 
          LIKE HOW, AS IT KNOW BY, I JUST WANTED TO GET A GENERAL PERSPECTIVE ON HOW, AND ACTUALLY I WILL JUST SAY THAT ONE OF THE THINGS I, THIS IS AN OBSERVATION, BUT I THINK ONE OF THE THINGS THAT WE REALLY WANT TO HONE IN ON, NOT JUST WITH THESE FIRST PROJECTS, BUT ULTIMATELY WHERE THIS CULTURAL TRUST INFRASTRUCTURE MIGHT FIT BEST, I WOULD SAY IS IN THE UP AND COMING EMERGING, UH, PRODUCTION COMPANIES, ARTISTS, OTHERS, BECAUSE THOSE ARE THE ONES THAT ARE MAYBE, UM, MOVING OUT OF SOME OF OUR AWESOME CULTURAL SPACES, BUT LOOKING FOR PROFESSIONALIZED SPACE TO CONTINUE TO BUILD THEIR, UM, THEIR ACTS, THEIR, UM, THEIR COMPANIES, OTHER KINDS OF THINGS. 
          AND I THINK THAT'S SOMETHING THAT'S IN THE BACK OF MY MIND RIGHT NOW BECAUSE THAT INVOLVES LOTS OF MORE PRODUCTION SPACES AND REHEARSAL SPACES AS MUCH AS IT DOES PERFORMANCE SPACES. 
          AND THAT'S SOMETHING THAT BECAUSE OF THE WAY WE STRUCTURED THE RFP, THERE ARE GOING TO BE SPACES IN THE MIX THAT ACCOMMODATE THAT. 
          BUT I, IT WASN'T LIKE THOSE CAME TO THE TOP OF THE LIST. 
          THEY WERE GENERALLY EITHER PERFORMING OR PRODUCTION ORGANIZATIONS THAT ALSO REALLY NEEDED THOSE KINDS OF SPACES TOO. 
          SO I THINK AS WE MOVE FORWARD, UM, HOPEFULLY ONCE WE CAN GET THESE PROJECTS UP AND MOVING, WE CAN TALK ABOUT THE FUTURE. 
          AND ACTUALLY, YES, SHE'S STILL HERE, JESSICA, WE DO HAVE A GROUP OF, UM, LBJ STUDENTS HELPING US WITH A SORT OF THREE, THREE YEAR LOOKOUT FOR WHAT, HOW WE CAN LEVERAGE WHAT WE'RE CURRENTLY DOING FOR A CULTURAL TRUST THAT'S GONNA BE ABLE TO MEET THE ECOSYSTEM'S NEEDS MORE 
          [02:15:01]
BROADLY, UM, AND CERTAINLY FIGURE OUT SOME MEASUREMENTS FOR HOW OUR IMPACT IS ABLE TO ACTUALLY HELP SUPPORT THINGS. 
          SO I'M REALLY EXCITED ABOUT THAT. 
          THAT'LL BE GOING ON FOR THE, THE REST OF THIS YEAR AS WE WORK THINGS OUT. 
          AND I THINK THOSE ARE THE QUESTIONS THAT I'M TRYING TO FIGURE OUT IS HOW CAN WE, AGAIN, GET THESE PROJECTS MOVING, THE URGENCY IS THERE, HAVE TO DEMONSTRATE THAT WE CAN DO SOMETHING, BUT THEN MAKE SURE THAT WE'RE BUILDING OUT AN INFRASTRUCTURE THAT IS REALLY, TRULY SUPPORTIVE OF THE GROWTH OF THE ECOSYSTEM. 
          SO THAT WAS NOT AN ANSWER TO YOUR QUESTION, BUT REMINDED ME THAT I WANTED TO MENTION THAT. 
          THANK YOU. 
          THANK YOU SO MUCH. 
          WE KNOW Y'ALL ARE REALLY DOING THE WORK AND IT'S, IT'S A LOT. 
          THESE ARE COMPLEX. 
          UM, I MEAN, AS YOU SAID, THEY'RE BASICALLY REAL ESTATE DEALS, BUT IT'S MM-HMM. 
           TAKING INTO ACCOUNT OF KIND OF VULNERABLE POPULATIONS. 
          SO THAT'S A LOT GOING ON. 
          SO THANK YOU SO MUCH FOR COMING IN, AND THEN HOPEFULLY WE'LL SEE YOU IN THE NEW YEAR. 
          YEAH. 
          AND JUST, UM, ANN AUSTIN EDC.ORG, PLEASE FEEL FREE TO EMAIL ME AND OUR WEBSITE PAGE IS STILL UP, BUT I WILL ADMIT THAT WE HAVEN'T MADE A LOT OF UPDATES TO THAT IN THE LAST FEW MONTHS, GIVEN THE FEASIBILITY. 
          BUT WE'LL CONTINUE TO USE THAT AS A PLACE TO CONNECT. 
          SO, UM, LET ME KNOW IF YOU NEED ANY ADDITIONAL INFORMATION. 
          AND THEN FOR THE, UM, FUTURE COUNCIL SESSIONS, I THINK IF YOU ARE SPEAKING TO COUNCIL MEMBERS, THE KEY FOR US IS THERE IS URGENCY. 
          AND DESPITE THAT, THIS MIGHT HAVE FELT LIKE IT'S CONTINUED TO TAKE A REALLY LONG TIME MOVING FORWARD. 
          AND AS FAST AS WE CAN IS STILL KIND OF OUR GOAL. 
          UM, SO I THINK THAT'S THE, THE RECOMMENDATION OR REQUEST. 
          OKAY. 
          SO THANK YOU. 
          RIGHT. 
          OKAY. 
          THAT'S IT. 
          THANK YOU. 
          ALL RIGHT. 
          OKAY, 
          [6. Discussion and possible action following Circuit of the Americas Disability Task Force update.]
WE'LL MOVE TO ITEM SIX, DISCUSSION AND POSSIBLE ACTION FOLLOWING CIRCUIT OF THE AMERICA'S DISABILITY TASK FORCE UPDATE FROM OR, SO, THANK YOU VERY MUCH. 
          UH, I THINK I CAN MAKE THIS UPDATE A LITTLE BIT QUICKER. 
          IT'S BEEN A PRETTY LONG MEETING, BUT THE UPDATE IS THEY HAVE HAD THE, UH, US GRAND PRIX EVENT AT THE CIRCUIT OF THE AMERICAS. 
          WE WERE GOING TO HAVE A DISABILITY TASK FORCE MEETING AS PART OF RACE WEEK THAT HAS GOTTEN POSTPONED TO DECEMBER. 
          I CAN IMAGINE THEY'RE PRETTY BUSY. 
          I WAS SURPRISED THAT THEY WANTED TO HAVE THIS MEETING DURING RACE WEEK. 
          I, UH, UH, THE DATE HAS NOT BEEN DETERMINED YET. 
          UH, I'D MENTIONED BEFORE THAT WE, THAT BOTH COMMISSIONER LIMONE AND I HAD SPOKEN WITH GLENN WEDGWOOD, THE VP OF MUSIC AND ENTERTAINMENT, AND WE WENT TO AN EVENT AT GERMANIA AMPHITHEATER. 
          IT WAS THIS EASY TOP CONCERT AND WE WERE SO IMPRESSED WITH THE EFFORTS THAT THEY WERE TAKING AT THE Z Z TOP CONCERT. 
          UH, THEY HAD SHUTTLES, UH, BOTH OUTSIDE OF THE VENUE AND EVEN WITHIN, THEY HAD GOLF CARTS RUNNING. 
          IT WAS FANTASTIC. 
          UH, I WENT TO THE CIRCUIT OF THE AMERICAS AND SO DID COMMISSIONER LIMAN, UH, ON THE FRIDAY NIGHT OF RACE WEEKEND TO SEE GREEN DAY. 
          WE HAD SOMEWHAT DIFFERENT EXPERIENCES. 
          I EXPERIENCED A BIT OF CHAOS, PARTICULARLY AROUND THE PARKING, UH, COMMISSIONER LEEMAN FOR HIM. 
          EVERYTHING WENT SMOOTHLY. 
          THE TASK FORCE AS A WHOLE HASN'T GOTTEN TOGETHER YET TO DISCUSS THIS, BUT I WOULD LIKE TO ASK ANYONE OUT THERE WHO HAS HAD, UH, PARTICULAR DIFFICULTIES AROUND THE CIRCUIT OF THE AMERICA'S RACE WEEK, UH, WHETHER IT HAS HAS TO DO SPECIFICALLY WITH PEOPLE WITH DISABILITIES OR JUST OTHER ACCESS ISSUES, PLEASE CONTACT ME. 
          UH, MY, UM, MY BOARD AND COMMISSION EMAIL ADDRESS IS, UH, BC OR DOT ROSENTHAL. 
          I, OKAY. 
          I DON'T, I DON'T KNOW IT OFF THE TOP OF MY HEAD. 
          I THINK THE EASIEST WAY TO CONTACT ANY OF THE COMMISSIONERS IS IF YOU GOOGLE CITY OF AUSTIN MUSIC COMMISSION, IT'LL TAKE YOU TO THE MEMBER. 
          IT'LL TAKE YOU TO LIKE OUR PAGE ON THE WEBSITE. 
          AND THEN WHEN YOU CLICK ON MEMBER ROSTER, IT LISTS EVERYBODY IN THEIR DISTRICT. 
          AND, UM, AND THEN THERE'S EMAIL. 
          AND FOR SOME OF US, THERE'S ALSO ALSO PHONE. 
          SO THAT'S WHAT I ALWAYS TELL PEOPLE CUZ I CAN'T REMEMBER MINE EITHER. 
          I HAVE A LONG NAME TO BEGIN WITH, SO IT'S LIKE, MY CITY EMAIL IS CRAZY. 
          UH, BUT YEAH, SO YOU CAN RE FOR ANYBODY FOR ANYTHING, YOU CAN SEE WHO REPRESENTS YOUR DISTRICT. 
          AND THEN ALSO, YOU KNOW, SOME OF US ARE KIND OF, YEAH. 
          AND, AND NOT JUST FOR MY, FOR MY DISTRICT, ANY, ANYONE. 
          I'M VERY EAGER TO HEAR WHAT YOUR EXPERIENCES WERE AROUND RACE WEEKEND. 
          THERE WERE A LOT OF PEOPLE, UH, IN ANY CASE, WE KNOW THAT THE COMMITMENT IS THERE FROM CODA. 
          UH, AND IF THERE 
          [02:20:01]
ARE ISSUES WE WANT TO WORK WITH THEM IN GETTING THEM IRONED OUT. 
          AND I CAN ALREADY SAY JUST THE PRESENCE OF, UM, ADA TENTS AT THE CODA EVENT. 
          THAT WAS VERY IMPRESSIVE. 
          SO, UH, I'LL HAVE AN UPDATE FOR YOU IN DECEMBER AND, UM, HOPEFULLY, UH, THIS WILL BE THE FIRST OF MANY VENUES THAT WE CAN WORK WITH TO IMPROVE THEIR ACCESSIBILITY FOR PEOPLE WITH DISABILITIES. 
          AWESOME. 
          YEAH, IT DOES SEEM LIKE THERE'D BE A BLUEPRINT FOR RECOMMENDATIONS THAT COMES FORTH WITH THIS. 
          UH, ANY, ANY QUESTIONS YOU CAN, NOW'S THE TIME. 
          I'LL EMAIL YOU. 
          YEAH. 
          OKAY. 
          OKAY. 
          UH, ALRIGHT. 
          OUR 
          [7. Discussion and possible action following update on the Request for Qualifications process for the Live Music Fund.]
LAST AGENDA ITEM, UH, DISCUSSION, POSSIBLE ACTION FOLLOWING UPDATE ON THE RFQ PROCESS FOR THE LIVE MUSIC FUND. 
          HELLO, ERICA SHAMLEY AGAIN. 
          UH, JUST WANTED TO GIVE YOU AN UPDATE. 
          WE'RE IN ONGOING NEGOTIATIONS WITH THE LONG CENTER AND ARE ON TRACK FOR THE REQUEST FOR COUNCIL ACTION ON THE CONTRACT FOR JANUARY 26TH AND MAKING GOOD HEADWAY. 
          SO THAT IS OUR UPDATE FOR TODAY. 
          SO JANUARY 26TH, OR JANUARY, JANUARY 26TH, THAT THERE'S ONLY A COUPLE AGENDA MEETINGS LEFT NEXT YEAR. 
          SO THERE'S JUST NOT VERY MANY MEETINGS THAT WE HAVE ACCESS TO. 
          YEAH. 
          2023, YEAH. 
           2023. 
          SO THAT MEANS, OKAY. 
          SO YOU'LL, YOU'LL WORK OUT YOUR NEGOTIATION THEN YOU'LL PUT, GIVE THAT AGREEMENT TO COUNCIL TO APPROVE ON JANUARY 26TH. 
          MM-HMM. 
           BASICALLY, UM, HOPEFULLY IT'LL GO ON THE CONSENT AGENDA. 
          UM, IF NOT, I MEAN, BUT HOPEFULLY IT'LL PASSES COUNCIL THAT DAY. 
          SO THEN, UM, IF IT PASSES ON JANUARY 26TH, THAT, DO YOU THINK THEY'LL, DOES THE LONG CENTER FEEL LIKE THEY'LL BE ABLE TO START ACCEPTING APPLICATIONS LIKE WITH WELL, I'LL HAND THIS OVER TO OUR EXECUTIVE TEAM TO ANSWER THAT NEXT QUESTION OF TIMELINE AFTER THE RCA. 
          OKAY, GREAT. 
          THANKS. 
          HI, THIS IS DAVID GRAY, ASSISTANT DIRECTOR FOR EDD. 
          NICE TO SEE YOU. 
          COMMISSIONERS. 
          YEAH. 
          CAN YOU HEAR ME OKAY? YEP, WE CAN HEAR YOU. 
          GREAT. 
          FANTASTIC. 
          UM, SO AS ERIC MENTIONED, THE CONTRACT WITH THE LONG CENTER WILL GO BEFORE COUNCIL ON JANUARY 26TH. 
          UH, INITIALLY WE WERE TRYING TO GET THAT COUNCIL BEFORE CONTRACTED THAT, THAT CONTRACT BEFORE COUNCIL IN DECEMBER. 
          UH, BUT UNFORTUNATELY WE'RE NOT ABLE TO MAKE THAT TIMELINE SINCE WE'RE GOING TO COUNCIL ON JANUARY 26TH WITH THE LONG CENTER CONTRACT. 
          UH, WE'RE ACTUALLY GONNA BEGIN NEXT YEAR WITH CSAP, UH, AND TRY TO GET THAT PROGRAM LAUNCHED AND OUT THE DOOR FIRST, UH, AS WE CONTINUE TO WORK WITH STAFF AND WITH THE LONG CENTER TO PLAN OUT THE BEGINNING OF, UH, 2023 AND WHAT THE OTHER PROGRAMS LOOK LIKE IN 2023. 
          UM, OBVIOUSLY WE WANT TO GET THE LIVE MUSIC EVENT FUND PROGRAM OUT THE DOOR. 
          UH, WE'RE ALSO TRYING TO MATCH THAT UP AGAINST TIMELINES FOR ELEVATE, UH, AND OTHER PROGRAMS THAT ARE MANAGED BY THE OTHER, UH, FIVE DIVISIONS THAT MAKE UP OUR DEPARTMENT. 
          UM, SO WE ARE DOING SOME INTERNAL SCHEDULING AND WE HOPE TO BE ABLE TO ANNOUNCE THAT, UH, CADENCE OF PROGRAM LAUNCHES IN THE NEAR FUTURE. 
          YEAH. 
          SO CSAP, THAT'S THE CREATIVE SPACE. 
          OH, SORRY. 
          SO THAT'S THE CREATIVE SPACE ASSISTANCE PROGRAM. 
          OKAY. 
          SO THAT PROGRAM WILL LAUNCH IN LATE JANUARY OR EARLY FEBRUARY. 
          INITIALLY WE WERE GONNA DO THAT PROGRAM AFTER THE LIVE MUSIC EVENT, UH, PROGRAM. 
          UM, BUT SINCE OUR TIMELINE WITH THE LONG CENTER GOT PUSHED BACK, UH, WE DIDN'T WANT TO DELAY GETTING THE CRITICAL RESOURCES OUT TO THE COMMUNITY. 
          UH, AND CSAP IS A PROGRAM THAT WE CAN MORE OR LESS LAUNCH IN-HOUSE, UH, WITH SOME ASSISTANCE FROM THE A E D C. 
          UH, SO WE'RE MAKING PLANS TO LAUNCH THAT PROGRAM IN THE JANUARY OR EARLY FEBRUARY. 
          OKAY. 
          SO THERE'S NOT CSAP, P'S NOT GONNA BE ADMINISTERED BY A THIRD PARTY, CUZ I THOUGHT THERE WAS A RFP OUT FOR THE CSAP ADMINISTRATION. 
          SO ERICA CAN CORRECT ME IF I'M WRONG. 
          UM, BUT CSAP IS A PROGRAM THAT WE'RE PRETTY MUCH READY TO LAUNCH. 
          WE ARE BRINGING ON AEDC TO PROVIDE SOME KIND OF BACKGROUND SUPPORT OKAY. 
          UH, FOR US, BUT GREAT. 
          WE'RE, WE'RE, WE'LL BE READY TO GO WITH THAT PROGRAM THE NEXT CALENDAR YEAR. 
          RIGHT. 
          THE SOLICITATION, UM, HAD NO VIABLE, UH, CANDIDATES. 
          OKAY. 
          YEAH. 
          SO WE'RE GONNA DO IT IN HOUSE, UH, WITH A E D C AND, AND, UH, WE FEEL VERY CONFIDENT WITH THAT. 
          AND SO, UH, WE'LL BE ABLE TO KIND OF GET THAT OUT QUICKLY. 
          THE GUIDELINES, EVERYTHING YOU GUYS HAVE SEEN, NOTHING HAS CHANGED. 
          UM, AND IT WILL 
          [02:25:01]
BE THROUGH OUR PORTAL SYSTEM, UH, LIKE WE DID WITH THE AUSTIN MUSIC DISASTER RELIEF. 
          OKAY. 
          ALL RIGHT. 
          GREAT. 
          UM, SO IS THERE, IN THE CONTRACT NEGOTIATION WITH THE LONG CENTER, UM, CAN YOU TELL US WHY THAT'S TAKING LONGER THAN EXPECTED? IT'S JUST PART OF THE PROCESS AND, UH, IT'S, IT'S, UH, NEVER BEEN DONE BEFORE THIS TYPE OF PARTICULAR CONTRACT. 
          AND SO IT JUST TAKES TIME TO WORK THROUGH ALL THE ELEMENTS FOR ALL OF THE DIFFERENT DIVISIONS WITHIN ECONOMIC DEVELOPMENT DEPARTMENT TO DO EACH PROGRAM JUSTICE. 
          UH, WE FEEL VERY CONFIDENT WITH WHERE THE NEGOTIATIONS ARE GOING. 
          IT'S JUST A MATTER OF JUST DETAILING. 
          UM, THERE ARE NO, UH, NOTHING TO HINDER US MOVING FORWARD. 
          OKAY. 
          ARE THEY, IS WILL THE LONG CENTER BE, ARE THEY ADMINISTERING ANY OF THE CULTURAL ARTS? YES. 
          SO THIS WOULD BE A CONTRACT FOR THE RF. 
          Q S WAS COVERING THREE, YOU KNOW, ALL OF THE HOT PROGRAMS WITHIN THE THREE DIVISIONS OF CULTURAL ARTS, MUSIC, ENTERTAINMENT, AND HERITAGE PRESERVATION. 
          SO THAT'S WHY IT'S A UNUSUAL, YOU KNOW, FIRST OF ITS KIND CONTRACT WITH A THIRD PARTY IN THIS WAY. 
          UH, BUT WE'RE FEELING VERY GOOD ABOUT HOW THIS IS PROGRESSING. 
          YEAH. 
          UM, YEAH, I DON'T, I DON'T KNOW, OR I HAVE NOT HEARD ANY CONCERNS ABOUT, UH, THE LONGS THE LONG CENTER'S ABILITY TO MANAGE THAT. 
          UM, BUT I, AND UH, SO I DIDN'T REALIZE THEY WERE MANAGING THE OTHER PROGRAMS AS WELL. 
          SO WILL THEY ALL BE BASICALLY KIND OF LIKE OUT THE GATE AT THE SAME TIME OR? NO, THAT'S WHAT, AS DAVID WAS SAYING, THEY'RE, THEY'LL COME BACK, UH, AND WE'LL COME BACK, UH, AND DO TIME WITH, UH, ROLLOUT OF HOW THAT WILL HAPPEN BECAUSE IT'S JUST NOT POSSIBLE FOR ONE DEPARTMENT TO DO THREE HUGE PROGRAMS AT ONCE MM-HMM. 
          . 
          AND SO WE REALLY HAVE TO, UH, PRIORITIZE AND THAT'S WHY WE WANNA REALLY GET CREATIVE SPACE ASSISTANCE PROGRAM DONE AS QUICKLY AS POSSIBLE. 
          AND THEN WE'LL BE BACK, UH, WITH YOU GUYS WITH A TIMELINE. 
          OKAY. 
          SO I'M GONNA GO AHEAD AND MAKE THE PLEA THAT EVERYBODY KNOWS THAT I'M ABOUT TO SAY, BUT MUSIC IS BLEEDING. 
          PLEASE, PLEASE DON'T PUT US AT THE BACK OF THE LINE LIKE WE'VE WAITED SO LONG. 
          THIS COMMISSION HAS DONE SUCH GOOD WORK. 
          STAFF'S DONE SUCH GOOD WORK. 
          AND OF COURSE, ARTS COMMISSION HAS DONE GREAT WORK AS WELL. 
          UM, BUT THIS IS OUR, THIS IS OUR ONE AND ONLY PROGRAM, YOU KNOW, FOR, FOR LIVE PERFORMANCE AND ALSO, UM, SUPPORTING THESE OTHER THINGS WE'VE TALKED ABOUT THE ENTIRE ECOSYSTEM. 
          SO, UH, PLEASE DO NOT BACK BURNER US. 
          PLEASE, PLEASE, PLEASE, , PLEASE PRIORITIZE MUSIC. 
          UH, AND MY, YOU KNOW, MY SISTER'S ON THE, THE CHAIR, THE ARTS COMMISSION, LIKE WE TALK ALL THE TIME. 
          SO THEY'RE, THEY KNOW THAT I, I'M FULLY SUPPORTIVE OF EVERYTHING GOING ON FOR ARTS, BUT, BUT THEY, UM, THEY ARE FREQUENTLY LIKE CHEERLEADING MUSIC ALSO, THEY, THEY KNOW. 
          UM, SO ANYWAY, SO THANK YOU FOR THAT UPDATE. 
          DOES ANYBODY HAVE ANY QUESTIONS ABOUT THAT? YEAH, GO AHEAD. 
          LAUREN. 
          , UH, THANK YOU ALSO, THANK YOU GUYS FOR BEING HERE. 
          THANK YOU FOR THE UPDATE. 
          UH, AGREED AND ECHOED. 
          AND I JUST, IT MADE ME THINK ABOUT A FEW MONTHS AGO WHEN WE WERE TALKING ABOUT THAT EMERGENCY, UM, RESCUE, UH, IT WAS FROM ARPA FUNDS AND THERE WERE A LOT OF PEOPLE THAT WERE LEFT OUTTA THAT GRANT. 
          AND WE, I BELIEVE WE DISCUSSED MAKING A RE RECOMMENDATION TO TRY TO LOOK INTO FUNDING THE REMAINING APPLICANTS THAT DIDN'T, THAT THERE WASN'T ENOUGH FUNDING FOR. 
          AND I DON'T KNOW IF WE, I DON'T KNOW IF ANYBODY EVER FOLLOWED UP ON THAT, BUT I'M LOOKING AT, WE'RE LOOKING AT GOING INTO THE WINTER AGAIN. 
          YEAH, THERE WAS SOME, DID SOME FUND. 
          I BELIEVE SOME FUNDING DID COME BACK. 
          YES. 
          NO. 
          AM I WRONG? SO, NOVIA, DO YOU WANNA TALK A LITTLE BIT ABOUT THE ARPA FUNDING? IT HAS BEEN EXPENDED. 
          UH, THAT WAS THROUGH THE BUDGETING PROCESS. 
          OKAY. 
          YEAH. 
          YEAH. 
          SO SONOVA CAN SPEAK TO THAT. 
          WELL, IT'S, IT'S, IT'S COOL IF THAT'S, IF THAT SHIP HAS SAILED. 
          I JUST FEEL LIKE IT'S THE, THE POINT IS THAT WE'RE ABOUT TO GO INTO ANOTHER WINTER. 
          WE COULD GO INTO MORE CANCELLATIONS. 
          WE COULD GO INTO MORE LOST WORK FOR MUSICIANS BECAUSE WE'RE, WE ARE ALREADY TALKING POST PANDEMIC, BUT WE'RE NOT REALLY FULLY POST PANDEMIC. 
          AND IF WE'RE GONNA BE, IF MUSICIANS ARE GONNA BE WAITING, WHO KNOWS HOW MUCH LONGER FOR ANOTHER PROGRAM TO COME THEIR WAY, IS THERE ANY WAY THAT WE CAN PUT ON THE AGENDA SOME OTHER ROUND OF FUNDING TO COVER SOME OF THOSE MUSICIANS THAT HAVEN'T BEEN ABLE TO BE HELPED? SO NO, VIA LAB DIRECTOR OF ECONOMIC DEVELOPMENT DEPARTMENT AT THIS TIME, THERE ARE NO OTHER FUNDS AVAILABLE WITHIN OUR BUDGET PROCESS. 
          UM, AND IF COUNCIL DID IDENTIFY, IT WOULD BE A VIA BUDGET AMENDMENT. 
          BUT AT THIS TIME THERE ARE NO ADDITIONAL ARBOR FUNDS. 
          WE HAVE 
          [02:30:01]
ED D HAS EXPENDED THEIR OPERA ALLOCATION. 
          AND SO AGAIN, AS DAVID MENTIONED, WE'LL COME BACK, WE UNDERSTAND, WE HEARD YOU. 
          UM, BUT ALSO PROVIDING A CADENCE THAT IS DOABLE NOT ONLY FOR OUR STAFF, BUT FOR THE PUBLIC. 
          SOMETIMES WHEN YOU'RE BOMBARDED WITH TWO OR THREE, YOU MAY MISS SOMETHING. 
          AND SO WE ARE VERY CAREFUL AND METHODICAL ABOUT MAKING SURE THE OUTREACH IS CORRECT, THAT WE HAVE OUR CHAMPIONS AND OUR COMMUNITY NAVIGATORS ON BOARD. 
          SO WE DO HEAR YOU AND WE WILL DO OUR BEST TO EXPEDITE, BUT CSAP IS ALSO A NEED THAT VENUES ARE LOSING SPACE. 
          SO, UH, IT'S NOT LIKE WE ARE NOT HAVING ANY ASSISTANCE OUT THERE. 
          WE ARE. 
          AND SO WE'LL COME BACK IN JANUARY WITH A, WITH A CADENCE FOR THE REMAINDER OF THE YEAR. 
          CAUSE IT'S NOT JUST HOT. 
          WE HAVE OTHER PROGRAMS WITHIN THE DEPARTMENT TOO. 
          YEAH, THAT'S TOTALLY UNDERSTANDABLE AND AGREED. 
          AND THANK YOU SO MUCH. 
          I, I JUST, I GUESS THE POINT WAS IT DOESN'T HAVE TO COME FROM ARPA. 
          LIKE ARE THERE, IS THERE, WE HAVE A MUSIC COMMISSION BUDGET, LIKE WHERE IS THERE OTHER MONEY , THE CITY IS SO WEALTHY, LIKE WHERE CAN WE FIND SOME MORE MONEY? I'M JUST SAYING THAT'S ALL RIGHT. 
          AND AGAIN, ADVOCACY BY THE MUSIC COMMISSION IS DEFINITELY YOUR PURVIEW. 
          BUT JUST WANT TO REMIND, UH, THE, HOW THE BUDGETING PROCESS WORKS. 
          WE'RE GIVEN INSTRUCTIONS AND SO WE SUBMIT THIS PAST YEAR, UH, BASED BUDGET WITH, UM, UH, WITH ONLY CERTAIN INCREASES. 
          I E INSURANCE, UH, BASE SALARY COSTS, RENTAL COSTS. 
          OUTSIDE OF THAT, WE COULD NOT INITIATE ANY NEW IDEAS. 
          ALL THE IDEAS CAME FROM COUNCIL DIRECTIVES. 
          SO JUST WANTED TO REMIND COMMISSION OF THE, UH, OUR INSTRUCTIONS THAT WE RECEIVED. 
          I'LL ALSO HAVE, UH, ERICA AND DAVID PROVIDE YOU WITH, UH, TIMELINE IN TERMS OF WHEN COMMISSION BUDGET RECOMMENDATIONS ARE DUE. 
          I BELIEVE THEY'RE DUE IN MARCH. 
          SO THIS IS A PERFECT TIME TO START YOUR WORKING GROUPS TO GET YOUR BUDGET RECOMMENDATIONS TOGETHER, BECAUSE I DO BELIEVE THEY'RE DUE IN MARCH AND DAVID CAN CORRECT ME IF MISSPOKE. 
          OH, SO NOVIA, I I THINK YOU'RE A HUNDRED PERCENT CORRECT, UM, DIRECTOR OF RA. 
          UH, AND I WOULD DEFINITELY RECOMMEND TO THE COMMISSION TO REALLY START, UH, PLANNING THOSE BUDGET RECOMMENDATIONS. 
          UM, OUR DEPARTMENT HAS A, A TRACK RECORD OF SUPPORTING RECOMMENDATIONS FROM THIS COMMISSION AS WELL AS THE ARTS COMMISSION. 
          UH, SO IF, IF THIS IS SOMETHING THAT THE COMMISSION FEELS REALLY PASSIONATE ABOUT, UH, IT'S DEFINITELY WITHIN YOUR PURVIEW TO, TO SEND THAT RECOMMENDATION TO THE CITY COUNCIL. 
          UH, AND I'LL MAKE SURE THAT WE WORK WITH ERICA, UH, AS WELL AS KIM TO PROVIDE YOU WITH THOSE DATES. 
          UM, SO WE'LL MAKE SURE TO GET THAT FROM OUR FINANCE TEAM, UH, SO THAT WE CAN TURN THAT OVER TO YOU SO THAT YOU CAN KIND OF WORK TOWARDS THOSE TARGET DATES TO GET THOSE BUDGET RECOMMENDATIONS INTO COUNCIL. 
          I JUST WANNA GO ON THE RECORD AND SAY THAT I DO, UM, KIND OF SECOND. 
          I WILL NOT KIND OF, I DO SECOND WHAT, UH, WHAT LAUREN IS SAYING. 
          AND I THINK THAT, UM, YOU KNOW, LOOKING FOR AN EXTRA POOL OF FUNDS TO EITHER BE USED AS, YOU KNOW, EMERGENCY FUNDS OR WHATEVER, GIVEN WHATEVER SITUATION WOULD HAPPEN, THE MUSICIANS PLAYING LIVE AND ALL THAT WOULD BE A VERY GOOD THING TO CONSIDER. 
          RIGHT. 
          IF YOU HAVE ANYTHING ELSE ON THIS ITEM, UM, I RFQ OKAY. 
          ALL RIGHT. 
          THEN I 
          [FUTURE AGENDA ITEMS]
THINK WE CAN MOVE ON TO FUTURE AGENDA ITEMS. UH, DOES ANYBODY, ANYBODY WANNA CALL OUT ANYTHING THAT I'VE GOT ONE. 
          OKAY. 
          UM, I MEAN, BASED ON WHAT WE WERE JUST SAYING, UH, MY THOUGHT IS IT COULD BE PRETTY WIDE AND MAYBE TRY TO MAKE IT A BIT OF A COMMUNITY CONVERSATION, BUT, UH, DISCUSSION ON POSSIBLE ACTION ON BUDGET PRIORITIES. 
          OKAY. 
          YEAH. 
          I SECOND THAT. 
          YEAH. 
          YEAH. 
          UH, OKAY. 
          AND I HAVE, UH, ALSO RELATED TO THAT, UM, WE HAD TALKED ABOUT ALTERNATIVE FUNDING SOURCES. 
          THERE WAS A WORKING GROUP FOR THAT. 
          ONE THING WE HAD TALKED ABOUT WAS, UM, AN AND A CULTURAL ARTS AND MUSIC FEE THAT AIRBNB, THEY WERE POTENTIALLY WILLING TO TACK THAT ON. 
          SO I WOULD LIKE TO HAVE, UM, THE AIRBNB REPRESENTATIVES COME BACK AND TALK TO US ABOUT THAT POSSIBILITY. 
          SO, UH, I WOULD A MOTION THAT WE HAVE AN AGENDA ITEM DISCUSSION AND POSSIBLE ACTION, UH, WITH AIRBNB ABOUT A, UM, CULTURAL FUNDING FEE FOR AUSTIN. 
          [02:35:01]
UM, WHEN PEOPLE STAY IN AUSTIN, WHAT AM I TRYING TO SAY? YEAH, YEAH. 
          SO FOR THEIR AUSTIN RENTAL, UH, DISCUSSION AND POSSIBLE ACTION FOR AIRBNB TO ADD A CULTURAL RENTAL FEE, UH, FOR AUSTIN REYNOLDS. 
          HAVE A SECOND ON THAT. 
          YEAH. 
          OKAY. 
          SECOND. 
          ALL RIGHT. 
          CAN WE BRING, BRING BACK THE DISCUSSION AND POSSIBLE ACTION, UH, ON THE LIVE MUSIC FUND? SURE. 
          YEAH. 
          I SECOND THAT. 
          UH, I JUST WANT TO ASK, UH, WHY ONLY AIRBNB, ESPECIALLY SINCE VRBO IS A COMPETITOR OF THEIRS AND THEY HAPPEN TO BE HEADQUARTERED RIGHT HERE IN AUSTIN? UH, WELL, SO WE, YEAH, I THINK THAT'S GREAT. 
          UM, AIRBNB HAS TALKED ABOUT IT FIRST, LIKE THEY'VE APPROACHED US. 
          UM, SO WE COULD START WITH THE AIRBNB GUYS CUZ WE HAVE SOME CONTACTS THERE. 
          BUT THEN I THINK, UH, DEPEND, YOU KNOW, IT'D BE GREAT TO, UH, REACH OUT TO V R B O ABOUT THAT ALSO. 
          SO LET'S TALK ABOUT HOW THAT COULD WORK. 
          I THINK IT'S NOT A BAD SUGGESTION FROM, OR JUST TO, UH, GO USE SCOTT'S LANGUAGE AT THE SHORT TERM RENTAL TAX. 
          I, I DON'T KNOW, IS IT A TEXT OR A FEE OR WHATEVER THAT WAY AND THEN MAKE THE AIRBNB PERSON THE GUEST SPEAKER ON IT. 
          OKAY. 
          BUT THEN, HEY, IF VRBO GETS A HOLD OF US CUZ THEY WANT TO PARTICIPATE IN THE CONVERSATION, WE CAN ADD THEM TO THE DISCUSSION AS WELL AND WHY NOT, UH, WHY SHUT THEM OUT OF IT BECAUSE ABSOLUTELY. 
          YEAH. 
          YES. 
          THOSE ARE GREAT CLARIFICATIONS ON THAT. 
          SO I THINK THAT'S BETTER LANGUAGE FOR THE DISCUSSION ITEM. 
          SO THANKS GRAHAM. 
          AND OR, UM, I WILL HAVE, UM, AN UPDATE. 
          I WOULD LIKE TO DO AN UPDATE DISCUSSION AND POSSIBLE ACTION FOLLOWING AN UPDATE, UH, FROM THE URBAN CORE LAND USE WORKING GROUP, WHICH HASN'T MET YET, BUT SHOULD HOPEFULLY WE'LL WE'LL GET THE BALL ROLLING, UH, BY THE NEXT MEETING. 
          SO WE'LL HAVE AN UPDATE THERE. 
          ANYBODY'S SECOND ITEM. 
          SURE. 
          OKAY. 
          ALL RIGHT. 
          UH, OKAY. 
          I DON'T ANYBODY ELSE? ANY OTHER, WE SHOULD PROBABLY BRING IN ITEM NUMBER THREE IN SOME FORM BACK RIGHT? DISCUSSION AND POSSIBLE ACTION ON, I THINK WE SAID WE DO THAT IN JANUARY. 
          YEAH. 
          JANUARY. 
          YEAH, SURE. 
          YEAH. 
          WE'LL DO PARKING IN JANUARY AND, AND, AND WE WILL UH, WILL WE BE HEARING FROM A E D C NEXT MONTH? PROBABLY MORE LIKE JANUARY FOR ADC UPDATE. 
          YEAH, CUZ I'VE GOTTA GO TO COUNCIL. 
          OKAY. 
          AND YEAH, SO THAT'D BE TOO SOON. 
          OUR MEETING'S TOO CLOSE TO WHEN THE COUNCIL MEETING IS WITH ME. 
          SO WE WILL THINK ABOUT THAT FOR JANUARY. 
          YEAH. 
          SO REAL QUICK, IT'S THE URBAN CORE LAND USE WORKING GROUP. 
          YES. 
          UPDATE. 
          ANYTHING ELSE? UH, DID YOU WANNA PUT THE DISABILITY TASK FORCE? IS THAT A STANDING ITEM? UH, WELL THE MEETING, OH, UM, I, THE MEETING DATE IS GONNA BE IN DECEMBER, SO IT WOULD PROBABLY BE AFTER JANUARY. 
          IT'D BE A JANUARY ITEM. 
          THE, YEAH, IT WOULD BE A JANUARY ITEM. 
          YEAH. 
          AND SO FOR ALL OF THESE MOTIONS, CAN I HAVE A FIRST AND A SECOND FOR THESE AGENDA ITEMS? I THINK WE, YEAH, SO I THINK, OKAY, SO FOR THE LAND USE WORKING GROUP, I MO I MADE THE MOTION AND LAUREN WARREN MAY THE SECOND UPDATE ON THE LMF, UH, COMMISSIONER META CHARLA MADE THE MOTION. 
          I MADE THE SECOND, UM, BUDGET RES, UH, GRAHAM MADE THE MOTION, I MADE THE SECOND. 
          AND ALTERNATIVE FUNDING FOR AIRBNB OR FROM SHORT, UH, DISCUSSION, POSSIBLE ACTION FOR OUR CULTURAL ARTS, BE WITH SHORT TERM RENTALS. 
          I'M MAKING THE MOTION. 
          DID WE HAVE A SECOND ON THAT? SECOND? OKAY. 
          YEAH, SCOTT MAKES A SECOND. 
          OKAY, PERFECT. 
          THANK SO THAT'S ALL OF THEM. 
          ALL RIGHT. 
          MOTION TO ADJOURN. 
          SECOND. 
          SECOND. 
          ADJOURN. 
          YEAH, THAT GO. 
          OKAY. 
          UH, I THINK WE HAD, YEAH, SO COMMISSIONER REYNOLDS, MOTION TO ADJOURN AND COMMISSIONER WILL SECONDED. 
          SURE. 
          ALL RIGHT, . 
          ALL RIGHT, THANKS Y'ALL. 
          WE'RE ALL SET. 
          THANK, SEE YOU NEXT MONTH. 
          BYE Y'ALL. 
          [02:40:12]
SEE YOU EVERYWHERE.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.