[CALL TO ORDER]
[00:00:04]
MEETING OF THE MUSIC COMMISSION AND, UH, WE'RE AT AUSTIN ENERGY HEADQUARTERS TODAY.
THERE'S NO VIDEO TODAY, RIGHT? IT'S JUST AUDIO? NO, THERE IS VIDEO.
I DIDN'T KNOW IF I NEEDED TO PAINT A PICTURE FOR THE RECORDING.
I'M, UH, VICE CHAIR PATTERSON VICE CHAIR, UH, OR CHAIR CHARLA IS, UM, ON THE WAY.
AND SO, DO WE HAVE ANY PUBLIC COMMENT TODAY? MM-HMM.
SO WE ARE GONNA MOVE, UH, APPROVAL OF THE MINUTES TO, UH, A LITTLE LATER WHEN, UH, THE CHAIR ARRIVES.
[2. Presentation on musical performance by Peter Stopschinski, Music Commission Live Performance participant and Shelbi Mitchell, Program Coordinator, Music & Entertainment Division. ]
WE'LL GO AHEAD AND GET STARTED WITH STAFF BRIEFINGS.OUR FIRST STAFF BRIEFING IS PRESENTATION ON MUSICAL PERFORMANCE BY, UH, PETER STOP, CHINKY MUSIC COMMISSION, LIVE PERFORMANCE PARTICIPANT, AND SHELBY MITCHELL, PROGRAM COORDINATOR, MUSIC AND ENTERTAINMENT DIVISION.
I'M JUST HERE TO, WE CAN LIKE WAIT FOR LIKE HALF A SECOND.
UM, JUST WANTED TO SHARE WITH EVERYBODY.
SHOUT OUT TO COMMISSIONER CASADA.
SHE OFFERED PETER FOR OUR NEXT ITERATION OF OUR LIVE MUSIC TAPING.
SO THIS IS JUST A PRESENTATION OF ONE SONG AS WE CONTINUE TO WORK ON THIS SERIES AS A WHOLE, BUT ENJOY.
SO, UM, HEY, SHELBY, YOUR MICROPHONE IS ON.
AND SO, LIKE I SAID, THESE ARE JUST BIT OF WHAT THE CONS, BECAUSE THERE ARE PROJECT ARE SELECTING, NOMINATING ARTISTS PERFORM, PERFORMING WITH US IN COLLABORATION WITH OUR STAFF.
AND A THIS IS OUR, WE WERE ABLE TO DO TWO MORE PERFORMANCE MEETING.
HE'S A SECOND AND WE HAVE ANOTHER PERSON THAT'S GONNA, UM, NEXT MEETING.
SO, FOR
[00:05:01]
JUST A BIT OF WHAT WILL RE-AIR.AND SO THERE WILL BE AN OPPORTUNITY TO SEE THE FULL FINISHED PRODUCT, UM, WITH THE REST OF OUR AMAZING ARTISTS.
COMMISSIONERS, PLEASE CONTINUE TO GET YOUR NOMINEES IN.
THERE'S A FEW ARTISTS THAT I STILL NEED TO GET FROM SOME FOLKS.
BUT YEAH, THANK YOU SO MUCH TO COMMISSIONER CASADA FOR PETER HINKY.
UH, HE GAVE US A BEAUTIFUL PERFORMANCE ON SOME KEYS THAT IVORY, THAT BLACK AND IVORY.
COMMISSIONERS, I WILL EMAIL YOU FOR EVERYBODY ELSE.
STAY TUNED FOR AN AIRING OF THIS SERIES.
SORRY FOR THE TECHNICAL DIFFICULTIES.
UM, WHAT ARE WE GONNA PLEASE? UH, YEAH.
CAN WE REDO IT AT THE VERY END OF THE MEETING? LET'S TRY YEAH.
IF WE CAN, IF IT'S ALL SORTED OUT BY THEN.
UM, BUT THE LOOKS LIKE THAT'S GONNA BE REALLY COOL.
UH, AND SO I'M GONNA HAND THINGS BACK OVER TO, UH, CHAIR CHARLA NOW.
UM, IS THERE ANYTHING ELSE NEEDED FOR THAT OR ARE WE GOOD TO CONTINUE? YEAH.
SO WE NEED TO APPROVE, APPROVE THE MINUTES.
FIRST OF ALL, THANK YOU COMMISSIONER PATTERSON.
IT WAS, I GUESS WE DO THIS ONE TIME A YEAR, NOT WE, MAYBE I, UH, GO TO THE WRONG, WRONG PLACE.
UM, I THINK IT HAPPENED ONCE LAST YEAR AND, AND I LANDED AT SITTING HOME.
HAPPENS AT LEAST TO ONE OF US.
UM, WE CALL THE MEETING TO ORDER.
WE WENT TO ITEM NUMBER SECOND RIGHT.
WHEN THE MUSICAL PRESENTATION, I WOULD LIKE TO GO AHEAD AND, UH, WELCOME, UM, UH, COMMISSIONER RAY PRICE.
UM, AND, UM, ALSO, UM, A NOTE OF THANKS TO COMMISSIONER CHAKA MAHON FOR HIS SERVICE, UM, ON THE COMMISSION AND EVERYTHING THAT, UM, HE WAS ABLE TO HELP US ACCOMPLISH, UM, ON THIS COMMISSION.
UM, I THINK, UM, WE REALLY APPRECIATE HIS CONTRIBUTIONS THROUGH THIS COMMISSION TO OUR COMMUNITY.
UM, I WOULD LIKE TO JUST QUICKLY GIVE A MOMENT, UH, TO COMMISSIONER, UH, REPRISE TO INTRODUCE HIMSELF, WHICH DISTRICT, AND PLEASE TELL US A LITTLE BIT ABOUT YOURSELF AND WE'LL GO FROM THERE.
THANK YOU SO MUCH AND PLEASURE TO BE HERE.
SO, UH, I'M REPRESENTING DISTRICT ONE, ASHA HARPER MADISON, AND I ACTUALLY AM, UH, I, I RUN A STUDIO IN EAST AUSTIN, UH, ON 11TH STREET ROSEWOOD, ACTUALLY INSIDE OF DORIS MILLER AUDITORIUM.
IT'S A WONDERFUL NONPROFIT MUSIC STUDIO CALLED NOTES FOR NOTES.
AND WE ARE A NATIONWIDE ORGANIZATION.
WE OVERSEE, OVERSEE 10 OR 11 DIFFERENT STUDIOS IN THE NATION.
BUT THE FOCAL POINT IS THE WORK THAT WE'VE DONE HERE IN AUSTIN, CAPITAL IMPROVEMENTS THAT WE'VE DONE IN DO MILLER.
UM, SO NATURALLY THIS IS JUST THE WONDERFUL FIT AND I'M HONORED TO REPRESENT DISTRICT ONE.
WE'VE DONE A LOT OF STUFF WITH THE MILLENNIUM AND, UH, UH, KENNY DO'S, BACKYARD VICTORY GRILL, ALL THOSE.
AND IF THOSE AREN'T FAMILIAR, UH, DORIS MILLER IS ONE OF THE HISTORIC SPOTS THAT WAS MADE AVAILABLE TO BLACK ARTISTS IN THE CHITLIN CIRCUIT DURING THE FORTIES AND FIFTIES.
SO IT'S AN HONOR, GREAT PRIVILEGE TO BE ABLE TO SERVE, UM, IN, IN THAT PART OF TOWN.
I'VE BEEN DOING MORE, MORE MANAGING AND THINGS OF THAT NATURE, BUT I'M A MUSICIAN MYSELF.
UM, AND SO I'VE WORKED WITH A FEW OF YOU IN THIS ROOM, BEEN ABLE TO SERVE ON, UM, PANELS WITH, WITH, WITH SOME OF YOU INDIVIDUALS.
SO IT'S A PLEASURE AND A GREAT GROUP OF FOLKS.
LOOKING FORWARD TO DOING SOME, SOME GREAT WORK WITH YOU ALL.
[APPROVAL OF MINUTES]
UM, WE'LL MOVE ON TO APPROVAL OF MINUTES.UH, IF EVERYBODY HAD AN OPPORTUNITY TO REVIEW THE MINUTES FROM THE MAY 6TH MEETING OF THE MUSIC COMMISSION, IF SOMEBODY COULD PLEASE MOTION TO APPROVE.
SO MOTION FROM, UH, COMMISSIONER PATTERSON AND, UH, A SECOND FROM, UH, COMMISSIONER CASDA.
UH, DID WE HAVE EVERYBODY IN OR DID YOU SORRY.
I YOU OKAY? I WASN'T QUITE SURE.
UH, MOVING ON TO STAFF BRIEFINGS.
UH, WE WILL, UH, MOVE TO AGENDA ITEM NUMBER
[3. Live Music Fund collections update by Kim McCarson, Program Manager, Music & Entertainment Division, Economic Development Department. ]
THREE, LIVE MUSIC FUND COLLECTIONS, UPDATE BY KIM MCC CARSON, PROGRAM MANAGER, MUSIC AND ENTERTAINMENT DIVISION EDD.SO IT'S THE PRESENTATION THAT LOOKS LIKE THIS.
ALRIGHT, YOU CAN GO ON TO THE NEXT SLIDE, PLEASE.
SO THIS PRESENTATION IS, UH, IS JUST A SHORT PRESENTATION THAT GIVES THE, UH, MOST RECENT UPDATE ON THE HOTEL
[00:10:01]
OCCUPANCY TAX FOR THE LIVE MUSIC FUND.UH, SO NEW COMMISSIONERS, UM, UH, YOU'LL NOTICE THAT THERE'S A TWO COLUMNS ON HERE.
SO THE FIRST COLUMN IS LAST FISCAL YEAR, THE COLLECTIONS RATE FOR LAST FISCAL YEAR.
OUR FISCAL YEAR IS OCTOBER 1ST THROUGH SEPTEMBER 30TH.
AND SO THAT REPRESENTS, UM, THE INCOME FOR THE HOTEL OCCUPANCY TAX FOR THE LIVE MUSIC FUND MONTH TO MONTH.
AND THEN THE SECOND COLUMN ON THE RIGHT HERE IS THIS FISCAL YEAR 2024.
AND SO WE JUST REPORTED ON THE, UM, THE APRIL REPORT, WHICH IS REALLY THE MARCH INCOME.
SO IT'S, UM, WHERE AM I? HERE I AM.
SO YEAH, 780 1007 75 IS THE AMOUNT THAT, UH, WAS COLLECTED IN THAT MONTH.
THAT WOULD'VE BEEN THE MONTH OF MARCH.
UM, AND IT'S, YOU KNOW, YOU CAN KIND OF COMPARE TO THE PREVIOUS YEAR KIND OF WHERE WE'RE AT.
SO THAT'S A TOTAL YEAR TO DATE OF 2,876,319.
ANY QUESTIONS, QUESTIONS, COMMENTS, COMMISSIONS, COMMISSIONER? UM, IT, UH, JUST WITHIN THIS ROOM, DOES ANYONE HAVE A SENSE OF WHY THE NUMBER WENT DOWN FROM LAST YEAR? I COULDN'T COMMENT ON THAT.
UM, YEAH, IT'S, IT'S THE, THE RATE OF, IT'S THE HOTEL OCCUPANCY TAX THAT WAS COLLECTED.
IT IS A LITTLE BIT LOWER THAN THE AMOUNT FROM LAST YEAR.
UM, BUT I WOULDN'T HAVE A WAY TO KNOW WHAT EXACTLY WOULD CONTRIBUTE TO THAT.
I, I WONDER IF THERE'S A WAY WE COULD FIND OUT JUST OUT OF CURIOSITY, BECAUSE IT'S, YOU KNOW, I THINK THAT WE'RE, YOU KNOW, WE ARE KIND OF GOING BACK AND FORTH WITH SOME OF THE NUMBERS SO FAR, BUT I WOULD BE CURIOUS AS TO IF THE RATES WERE LOWER, THE HOTEL RATES WERE, ROOM RATES WERE LOWER OR THERE WERE LESS PEOPLE IN THE ROOMS JUST TO JUST DATA POINTS OR I'M CURIOUS ABOUT, I DON'T HAVE ANY REAL DATA, BUT THERE WAS A LOT OF TALK OF PEOPLE PULLING OUT OF SOUTH BY THIS YEAR, AFTER ALL THE REON AND, AND BOMB BUILDING COMPANIES THAT THEY ATTACH THEMSELVES TO THIS YEAR.
SO I FEEL LIKE ATTENDANCE IS PROBABLY A LOT LOWER THAN IT NORMALLY WAS.
I'D LOVE TO SEE THAT TOO, IS WHAT I'M SAYING.
UM, IS THERE, UM, UM, WHERE, WHERE THIS DATA IS GENERATED, IS THERE, IS THERE ANYBODY, UM, IN ANOTHER DEPARTMENT THAT CAN, UH, PROVIDE US SOME INSIGHT INTO THIS OR, UH, I MEAN, I CAN ASK WITHIN THE COMMUNITY FOR SURE.
UH, AND SEE WHAT THE TRENDS WERE.
I'M THINKING THE BEST BET MIGHT BE SOMEBODY WHO'S TIED TO THE HOTEL ASSOCIATIONS OR SOMEBODY MAYBE WHO WOULD KNOW WHAT THAT WAS.
I DON'T THINK THE CITY HAS THAT INFORMATION.
I DON'T THINK SO, BUT, UM, PROBABLY SOMEBODY HOTEL, UM, TIED TO THE HOTEL OR HOSPITALITY SECTOR MIGHT HAVE SOME DATABASE OR SOME WAY OF KNOWING IF, YOU KNOW, IF THEY SOLD FEWER HOTEL ROOMS OR IF THE RATES WERE LOWER OR SOMETHING LIKE THAT.
AND WE CAN, UM, SEE WHO THAT WOULD BE.
WE'LL TRY IT WOULD BE, WE'LL, YEAH.
UH, CAN, CAN THE DEPARTMENT TRY OR, UH, WE DON'T HAVE ACCESS.
I GUESS THE OTHER, THE OTHER THING THAT COMES TO MY MIND, AGAIN, JUST TOTAL DATA.
IT'S THE ONE ON THE RIGHT WITH THE PERSON.
IT'S, YOU HAVE TO STICK RIGHT INTO IT.
UM, IS AS WE PUT OUR HIVE MIND TOGETHER WITH SOMETHING LIKE THIS AND PERHAPS DOING SOME FORECASTING IN THE FUTURE, I GUESS THE OTHER THING THAT COMES TO MIND IS SOUTH BY HAS SOME OTHER, YOU KNOW, UM, INTERNATIONAL OPPORTUNITIES.
LIKE ISN'T THERE ONE IN AUSTRALIA, AUSTRALIA NOW, AND IS THERE ONE IN ENGLAND NOW IN LONDON? AND SO I WONDER IF THAT IS GOING TO AFFECT OUR NUMBERS AT ALL, AND ONLY BECAUSE WE'RE TETHERED IN MARCH SIGNIFICANTLY TO SOUTH BY.
AND SO IT'LL BE INTERESTING TO SEE, UM, IF WE NEED TO PLAN ACCORDINGLY IF THE MORE INFORMATION THAT WE CAN GATHER FROM THE NUMBERS SHOULD.
YEAH, THAT'S A, THAT'S A GREAT POINT.
BUT SH SHOULD WE ASK FOR SOMEONE FROM SOUTH BY SOUTHWEST TO COME IN AND GIVE A PRESENTATION OR A TALK ON WHAT'S HAPPENING? I MEAN, THAT'S SOUTH BY SOUTHWEST.
[00:15:01]
SHAMLEY, MUSIC ENTERTAINMENT DIVISION MANAGER.SO SOUTH BY EVERY YEAR, JUST LIKE ACL FEST AND C3 PRESENTS, THEY PUT OUT AN ECONOMIC IMPACT REPORT THAT DOES GO INTO ALL THE DATA SETS OF, YOU KNOW, I DON'T KNOW HOW MUCH IT GOES INTO THEIR OWN REGISTRATIONS OR ANYTHING LIKE THAT, BUT TYPICALLY IT'S MARCH, APRIL, MAY, JUNE, IT'S I THINK, READY IN THE SUMMERTIME.
THEY HAVE PRESENTED TO US BEFORE ON THE REPORT, SO I WOULD HAVE THEM, UH, JUST REQUEST THAT PRESENTATION FOR THE LAST, UH, FESTIVAL.
AND THEN FOR HOTEL DATA, I ASSUME THE HOTEL MOTEL ASSOCIATION, THE TEXAS HOTEL MOTEL ASSOCIATION.
UM, ANY OTHER QUESTIONS, COMMENTS FROM THE COMMISSIONERS? THANK YOU, KIM.
[4. Update on the FY24 Austin Live Music Fund application launch by Erica Shamaly, Division Manager, Music & Entertainment Division.]
ITEM IS, UH, UPDATE ON FFY 24 AUSTIN LIVE MUSIC FUND APPLICATION LAUNCH BY ERICA SHAMLEY, DIVISION MANAGER, MUSIC AND ENTERTAINMENT DIVISION.ERICA S SHAMLEY, MUSIC ENTERTAINMENT DIVISION MANAGER.
UH, I DON'T HAVE A PRESENTATION.
JUST WANNA GIVE YOU AN UPDATE ON HOW IT'S GOING WITH THE APPLICATION.
WHICH OPEN MAY 21ST CLOSES JUNE 18TH? IT'S BEEN GOING VERY WELL.
UH, WE HAVE THREE AS OF THIS MORNING, SO I'M SURE THE NUMBERS HAVE GONE UP.
WE HAVE 334 APPLICATIONS IN PROGRESS WITH 99 SUBMITTED.
UH, WHICH WE ARE WAY AHEAD OF WHERE WE WERE AT THIS TIME LAST YEAR, WHICH IS WONDERFUL.
WE'VE ALREADY HAD ONE VIRTUAL WORKSHOP, LIVE WORKSHOP WITH 88 PEOPLE IN ATTENDANCE.
UH, WE'VE GOT A LOT OF NEW LIKE, GREAT QUESTIONS AND AFTER TOMORROW WE'RE GONNA COMPILE THOSE QUESTIONS AND ADD THEM TO THE WEBSITE, TO THE FREQUENTLY ASKED QUESTIONS.
UH, 'CAUSE THAT'LL GIVE US A GOOD SOLID TWO WEEKS FOR PEOPLE TO KIND OF FINISH UP BEFORE JUNE 18TH, UH, TO FINISH UP THEIR APPLICATIONS.
UH, SO WHAT WE'VE BEEN HEARING IS THAT REALLY NO ISSUES.
WE HAVEN'T BEEN HEARING OF ANY PARTICULAR TECHNICAL ISSUE.
UM, WE'VE HAD SOME GREAT QUESTIONS, BUT THE GUIDELINES OF WHAT'S ON OUR WEBSITE PRETTY MUCH ANSWERS THOSE QUESTIONS.
AND THEN I, A BIG THANKS TO THE LONG CENTER, OUR TECHNICAL ASSISTANCE PARTNER, THEY'RE HANDLING OUR INITIAL INTAKE, UH, WITH A TA PERSON WHO'S, UH, BOTH FLUENT IN ENGLISH AND SPANISH.
SO THEY'RE THE FIRST POINT OF, UH, ENTRY AND THEY'RE LOGGING EVERYTHING AND THEN ELEVATING AS NECESSARY.
SO WE HAVE A GREAT, UH, YOU KNOW, KIND OF, UH, PROCESS IN PLACE TO HANDLE ANYBODY.
AND SO FAR SO GOOD IN TERMS OF, UH, MAKING SURE EVERYBODY GETS THE ANSWERS THAT THEY NEED TO DO THEIR APPLICATIONS.
I MEAN, IE EVERYTHING THAT I'VE HEARD ABOUT IT SO FAR HAS BEEN VERY POSITIVE.
IT'S, UH, THE, UH, SIMPLIFICATION OF THE APPLICATION HAS JUST BEEN FANTASTIC, UH, ON HOW THAT'S BEEN DONE.
SO IT, IT DEFINITELY SOMETHING WE CAN NAVIGATE THROUGH PRETTY, PRETTY WELL.
UH, PLEASE, COMMISSIONER, SORRY THERE.
UM, THE FAR OUT COULDN'T GET THROUGH WITH OUR EIN, UM, IT DIDN'T RECOGNIZE IT WAS THERE.
DID ANYBODY ELSE HAVE THAT ISSUE THAT YOU HEARD ABOUT? IT'S NOT REQUIRED.
YOUR EIN WHERE ARE YOU PUTTING THAT INTO THE, THE VERY BOTTOM OF THE INITIAL FORM? IT SAYS FIND.
OH, UM, I'LL FIND OUT BECAUSE THAT'S NOT TRULY NECESSARY FOR THE APPLICATION.
THERE IS A SEARCH, UH, THAT THERE WAS THERE FOR LAST YEAR, OR MAYBE FOR OUR NONPROFITS.
THERE'S A BUTTON NEXT TO THAT THAT SAYS SKIP AND GO ON.
IF YOU WANNA DO THAT, YOU CAN.
THERE'S A BUTTON FOR THE EIN QUESTION TO SAY SKIP AND GO ON.
UH, WE'LL GET THAT INFORMATION LATER IF WE NEED IT.
THAT WILL BE COMING FROM THE LONG CENTER WHO HANDLES THE AGREEMENTS.
UH, BUT FOR THE APPLICATION'S SAKE, IT'S NOT NECESSARY.
UM, ANY OTHER COMMENTS, QUESTIONS? OKAY, SO 99 PLUS 99 POSITION SO FAR? YEAH.
I'M ASSUMING IT'S OVER THAT NUMBER NOW.
UH, WE HAVE AN ANOTHER LIVE VIRTUAL SESSION TOMORROW AT 1:00 PM UH, GO TO ATX MUSIC.ORG TO CLICK ON THE AUSTIN LIVE MUSIC FUND WEBPAGE.
AND THEN YOU CAN CLICK DIRECTLY ON FROM THE ZOOM LINK THERE, UH, TO JOIN AT 1:00 PM TOMORROW.
OR YOU CAN ALSO RSVP THROUGH EVENTBRITE FIRST, SO WE HAVE YOUR INFORMATION WE CAN FOLLOW UP.
UH, BUT THE ZOOM LINK IS ON THE EVENTBRITE PAGE AS WELL.
YOU DON'T NEED AN RSVP TO JOIN THE MEETING AT 1:00 PM.
UM, THERE IS NO, UH, SPECIFIC SPLIT BETWEEN INDEPENDENT PROMOTERS AND, UH, MUSICIANS, RIGHT.
IN TERMS OF PERCENTAGES AND, UH, HOW MUCH PERCENT OF, UH, THE TOTAL IS GIVEN TO ONE OF THE OTHER NOT, I DON'T KNOW YET.
I, I CAN ASK FOR THAT TO SEE WHAT IS OUR PERCENTAGE SO FAR.
BUT WHEN THE APPLICATION CLOSES, WE'LL PROVIDE A DATA DASHBOARD OF LIKE, YEAH, YEAH.
I MEANT, UH, I MEANT THE, UH, THE PORTION OF THEIR WATCH.
[00:20:01]
UH, PRE-SPLIT, RIGHT? IT IS BASED ON WHATEVER APPLICATIONS COME.THERE'S 3.5 MILLION LIKE LAST YEAR THAT WILL COMBINED BE SPLIT COMBINED.
BECAUSE A LOT OF MUSICIANS ARE PROMOTERS AND PROMOTERS ARE MUSICIANS, AND SO IT JUST DEPENDS ON HOW THEY APPLY.
UH, BUT FOR VENUES IT'S 1 MILLION.
UH, CAN A MUSICIAN APPLY AS A MUSICIAN, BUT ALSO IF THEY HAVE A BUSINESS APPLIES LIKE A INDEPENDENT, IT'S, IT'S ONE ONE GRANT PER APPLICANT.
SO THE BUSINESS DOES NOT ACCOUNT AS ITS OWN THING? NO, BECAUSE YOU CAN GET PAID, THINK OF IT AS IF YOU'RE GETTING PAID FOR THE BUSINESS, YOU'RE GETTING PAID AS A MUSICIAN.
AND SO WE WANNA BE EQUITABLE WITH THE FUNDS AND MAKE SURE THEY GO AS FAR AND WIDE AS POSSIBLE.
SO FOR MUSIC, WE, OUR REQUIREMENT IS ONLY ONE, UM, GRANT PER APPLICANT.
BUT CAN YOU APPLY, HAVE TWO APPLICATIONS IN? WILL THE SYSTEM ALLOW THAT? UH, I DON'T.
ONE AS AN INDEPENDENT PROMOTER AND ANOTHER AS A MUSICIAN.
HOW ABOUT, UH, I'M SURE FOLKS WOULD WANT TO DO THAT.
AND I'M SURE THERE ARE OTHER MUSICIANS.
I MEAN, WE DON'T HAVE A RULE AGAINST THAT.
AND IT'S NOTHING IN THE GUIDELINES THAT SAY YOU CAN'T HAVE TO, I THINK YOU ONLY HAVE ONE APPLICATION THOUGH.
AND SO PER YOUR NAME, YOU CAN ONLY HAVE ONE APPLICATION.
I MEAN, THAT'S, I MEAN, IT'S A, IT'S A SOFTWARE, RIGHT? YOU COULD, IT'S DEPENDS ON HOW IT'S WRITTEN.
YOU COULD PUT A DIFFERENT EMAIL YOUR BUSINESS NAME AND APPLY THROUGH THAT.
THE GOAL IS THAT ONE PERSON CAN HAVE ONE APPLICATION.
DOES IT, DOES THE GUIDELINES SAY VERY SPECIFICALLY THOUGH, THAT IF YOU, YOU CAN ONLY APPLY YOUR FINANCE DECISION TO NOT ALSO APPLY? IT SAYS THAT, YEAH, THAT'S WHAT I WAS ASKING ABOUT.
WHAT IS THE, WHAT IS THE KIND OF, I COULDN'T, YEAH, THANK YOU.
THE RULE AROUND IT, YOU CAN ONE GRANT, ONE APPLICATION PER APPLICANT.
AND SO YEAH, YOU HAVE TO CHOOSE.
AND SO THANK YOU FOR THAT, KIM.
SO THE POLICE, UH, AND, AND COMMISSIONER STRICKLAND.
AND THEN I'LL, I'LL COME TO YOU.
SO THE BUSINESS CANNOT BE ITS OWN APPLICANT AND THEN LIKE A PERSON LIKE THAT OWNS THE BUSINESS? WELL, I MEAN, IT'S NOT, YOU COULD HAVE REALLY QUICKLY, EVERYBODY THAT HAS, THAT'S NOT TALKING TO ALLOW OTHER PEOPLE TO SPEAK.
IF THREE ARE ON, NOBODY ELSE WILL SPEAK.
SO, UM, WE'VE, THIS HAS COME UP BEFORE, AND IF YOU ARE A OWNER, A PRINCIPAL OWNER IN THE SMALL PROMOTION COMPANY, YOU'RE STILL BENEFITING PICK ONE.
SO AS FAR AS QUALIFYING AS A MUSIC VENUE, WOULD A CITY BUILDING BE EXCLUDED FROM THAT? 'CAUSE I KNOW YOU HAVE TO OPERATE LIKE, I GUESS A CERTAIN AMOUNT OF PERCENTAGE TO BE CONSIDERED A MUSIC VENUE, BUT FOR THOSE, WE JUST HAD A, A FESTIVAL TAKE PLACE.
UH, LAUREN GO THROUGH A FESTIVAL, THE HOT TOWN FEST AT DORSMAN AUDITORIUM.
WHAT WOULD BE THE PROCESS IN WHICH YOU WOULD APPLY FOR THAT? WOULD IT BE UNDER AN ARTIST JUST TRYING TO THROW THE FESTIVAL? OR WOULD YOU TRY TO GO THROUGH AS A VENUE? UM, I DON'T THINK DORIS MILLER WOULD BE, I'D HAVE TO CHECK INTO THAT BECAUSE EACH OF THE CITY, UH, SUPPORTED SPACES HAVE, WE HAVE TO KIND OF LOOK AND SEE EXACTLY WHO THE OWNERSHIP IS.
IF IT IS A CITY OWNED BUILDING, IT'S NOT ELIGIBLE AS A VENUE.
HOWEVER, YOU COULD HAVE SEVERAL MUSICIANS THAT WANT TO PUT THE FESTIVAL TOGETHER AND THEY COULD EACH APPLY FOR THAT AND THEN ACCUMULATE AND PUT THEIR FUNDS TOGETHER.
YOU JUST CANNOT HAVE THE FUNDS PAY FOR THE SAME EXPENSE TWICE.
AND WE HAVE A LOT OF GREAT QUESTIONS LIKE THAT AT OUR LIVE, ACTUALLY.
IT'S BEEN REALLY GREAT AND PEOPLE HAVE BEEN GETTING TO KNOW EACH OTHER.
UM, IT'S BEEN A POSITIVE EXPERIENCE.
WE HAVE A LOT OF GREAT QUESTIONS.
UH, PLEASE SPREAD THE WORD SHOW UP TOMORROW, AND THEN WE'LL HAVE, UM, TWO VIRTUAL OFFICE HOURS THAT WILL BE WITH KIM AND GREG, UH, THE FOLLOWING TWO THURSDAYS BEFORE WE CLOSE.
SO, LOTS OF OPPORTUNITIES TO ASK US QUESTIONS IF YOU NEED TO ASK US ANY QUESTIONS.
[5. Presentation by Donald Jackson, Program Manager, Economic Development, on financial incentives for new developments]
ON TO DISCUSSION ITEMS. WE HAVE PRESENTATION BY DONALD JACKSON, PROGRAM MANAGER, ECONOMIC DEVELOPMENT ON FINANCIAL INCENTIVES FOR NEW DEVELOPMENTS.UM, I PRESENTED TO YOU BEFORE, MY NAME IS DON JACKSON.
I WORK IN THE ECONOMIC DEVELOPMENT DEPARTMENT AND OUR GLOBAL BUSINESS DIVISION.
[00:25:01]
IN OUR, UH, UH, BUSINESS DISTRICTS AND INCENTIVES, UH, UNIT.AND ONE OF THE THINGS WE'RE REALLY EXCITED ABOUT THIS YEAR IS BRINGING FORWARD A NEW PROGRAM RELATED TO, UH, ECONOMIC INCENTIVES AND WITH A FOCUS ON, UH, PROVIDING AFFORD OR ENCOURAGING THE PROVISION OF AFFORDABLE, UH, REAL ESTATE FOR, UH, CREATIVE SECTOR, SMALL LEGACY BUSINESSES, AND SIMILAR TYPES OF, UH, HIGH IMPACT COMMUNITY PROJECTS IN THE CITY.
UH, SO I'M HAPPY TO PRESENT ON THIS TO Y'ALL TONIGHT, UH, WITH Y'ALL TONIGHT, AND I'D LOVE TO GET YOUR FEEDBACK.
AND I WOULD, UH, AND I'D ALSO ASK THAT IF, IF YOU'LL, UH, IF YOU'LL, UH, SUPPORT THIS, UH, INITIATIVE, UH, TO, UH, COME BACK NEXT MONTH TO VOTE ON IT FOR, FOR ENDORSEMENT.
BUT, UH, I'LL JUST, I'LL JUST START WITH THE PRESENTATION HERE.
UH, THIS IS CALLED THE PLACE-BASED ENHANCEMENT PROGRAM.
UH, COULD YOU, UH, NEXT SLIDE, PLEASE.
SO WHAT WE'VE BEEN DOING IS REVISING WHAT, UH, WE REFER TO AS OUR CHAPTER THREE 80 POLICIES.
UH, THESE ARE THE ECONOMIC INCENTIVE PROGRAMS THAT ARE, UH, AUTHORIZED FOR CITIES TO USE BY THE STATE OF TEXAS.
UH, THEY ALLOW CITIES TO USE TAX REIMBURSEMENTS, GRANTS, AND OTHER TYPES OF FINANCIAL PROGRAMS TO ENCOURAGE, UH, DIFFERENT COMMUNITY OUTCOMES OF THAT ARE ECONOMIC IN NATURE.
UH, OFTEN THESE TYPES OF INCENTIVES FOCUS ON NEW JOBS OR NEW REAL ESTATE AND CAPITAL INVESTMENT.
AND THIS PROGRAM IS REALLY KIND OF LEANING IN ON THE, THE REAL ESTATE, UH, SECTION.
SUCH, UH, PART OF THAT, UM, AS I SAID, IT'S STATE CODE, UH, CHAPTER THREE 80.
WE ALSO HAVE EXTENSIVE POLICIES AND PRIORITIES AROUND IT.
UH, AUSTIN IS, IS PRETTY SINGULAR, UH, AT THIS POINT IN A DEGREE TO WHICH WE HAVE A REALLY STRONG COMMUNITY BENEFIT F UH, COMMUNITY BENEFITS FRAMEWORK FOR OUR INCENTIVES.
UH, WE, WE PUT A LOT OF, UM, REQUIREMENTS IN TO MAKE SURE THAT ANY PROJECT THAT GETS ANY SORT OF BUSINESS INCENTIVE, UH, REFLECTS THE GOALS AND VALUES OF THE, OF, OF THE COMMUNITY, INCLUDING REQUIRING LIVING WAGES, GREEN BUILDING STANDARDS, UH, SUPPORTING LOCAL ART AND MUSIC IN VARIOUS WAYS, BEING TRANSIT ACCESSIBLE.
UH, AND MORE RECENTLY A BIG FOCUS ON, ON PROMOTING CHILDCARE AND WORKFORCE ORIENTED CHILDCARE SUPPORT.
SO THIS, THIS IS KIND OF THE TRADITION IN WHICH WE'RE WORKING IN, UH, LOCALLY.
THIS FOR JUST FOR YOUR VIEWING PLEASURE, IS A COPY OF THE STATE CODE.
THIS IS WHAT ENABLES US TO, TO DO THESE TYPES OF PROGRAMS. CITIES ARE GIVEN A, A BROAD LATITUDE IN DEVELOPING ECONOMIC RELATED PROGRAMS, UH, TO PROMOTE STATE OR LOCAL ECONOMIC DEVELOPMENT AND TO STIMULATE BUSINESS AND COMMERCIAL ACTIVITY AND THE MUNICIPALITY THAT CAN BE ALL SORTS OF BUSINESS AND COMMERCIAL ACTIVITY, UH, THAT, THAT REFLECTS, YOU KNOW, THE COMMUNITY'S PLANS.
SO, BACK IN 2018, UH, OUR DEPARTMENT INITIATED A, A VERY EXTENSIVE, UH, COMMUNITY FEEDBACK PROCESS.
UM, THAT PROCESS INCLUDED, UH, OVER 160 UNIQUE ATTENDEES, UH, LOTS OF DIFFERENT SESSIONS, ONLINE FORMS AND OTHER OPPORTUNITIES FOR ENGAGEMENT GENERATING ULTIMATELY ABOUT 2,500 COMMENTS.
UH, THERE WERE SPECIFIC ROUND TABLES FOR REPRESENTING THE CREATIVE SECTOR AND ALSO REPRESENTING SMALL BUSINESS.
AND AT THAT TIME, AFFORDABILITY, UH, IT WAS ALREADY JUST, YOU KNOW, A MAJOR CONCERN.
I DON'T THINK THAT'S GONNA BE A SURPRISE TO ANYONE HERE, BUT AFFORDABILITY HAS BEEN A MAJOR CONCERN FOR, UH, OUR CREATIVE SECTOR FOR MANY YEARS.
UM, OUR, UH, PART IS IN, IN, UH, EXCUSE ME, IN RESPONSE TO THAT, UM, CITY COUNCIL ADOPTED OUR CURRENT CHAPTER THREE 80 POLICY AND PROGRAMS. AND IN RESPONSE TO THAT, UH, AFFORDABILITY NEEDS, UH, CITY COUNCIL AUTHOR, UH, ADOPTED THE ORDINANCE LISTED HERE THAT AUTHORIZED THE CITY MANAGER TO DEVELOP BASICALLY A LOCATIONAL ENHANCEMENT PROGRAM.
SOMETHING TO REALLY, AGAIN, ADDRESS, UH, REAL ESTATE RELATED NEEDS, ESPECIALLY, UH, WITH A BIG FOCUS ON AFFORDABLE SPACE FOR, UH, CREATIVE SECTOR, UH, UH, VENUES AND BUSINESSES OF NONPROFITS.
THIS PROGRAM, UH, WAS CHARGED BY COUNCIL TO, UH, ADDRESS, UH, ISSUES LISTED HERE, INCLUDING COMMERCIAL AFFORDABILITY FOR TENANTS OF COMMERCIAL SPACE WITH A PARTICULAR FOCUS ON SMALL LOCAL HERITAGE BUSINESSES, NONPROFITS, CO-OPS, AND THE CREATIVE SECTOR.
BIG FOCUS ON THE CREATIVE SECTOR, UH, FINANCIAL CHALLENGES FACED BY OWNERS OF COMMERCIAL SPACES BY PROVIDING ACCESS TO CAPITAL AND FINANCING TO DELIVER COMMUNITY BENEFITS SUCH AS, AGAIN, AFFORDABLE, UH, CREATIVE SPACES, AFFORDABLE PUBLIC SPACES, UH, AND NEW GOODS AND SERVICES, UM, AND
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RESERVE NEIGHBORHOOD IDENTITY.AND THEN, UH, SPECIFIC MARKET NEEDS SUCH AS DELIVERY OF GOOD SERVICES AND TRANSPORTATION SOLUTIONS UNDER INVESTED AREAS THAT YIELD BENEFITS TO THE COMMUNITY BEYOND LOCAL TAX-BASED CONTRIBUTION.
JUST TO TRANSLATE THAT, WHAT THAT MEANS IS WE'RE ALSO, THIS PROGRAM WILL ALSO FACILITATE, UH, SUPPORTING, UH, AREAS THAT ARE UNDER INVESTED WITH NEEDED COMMUNITY INFRASTRUCTURE.
THINK THINGS LIKE, UM, UH, GROCERY STORES AND FOOD DESERTS.
THAT'S, THAT'S, UH, SOME EXPLICIT DIRECTION TO, TO BE ABLE TO ADDRESS.
UH, NOT JUST THAT THOUGH NECESSARILY OTHER TYPES OF COMMUNITY INFRASTRUCTURE COULD BE, UH, COULD BE ENABLED THROUGH THIS, THROUGH THIS PROGRAM.
WE'VE RECEIVED A CONTINUING DIRECTION OVER THE YEARS TO KEEP DOING THIS.
UH, THESE INCLUDE THESE THAT, THAT INCLUDES THESE, THESE ITEMS HERE.
LIVE MUSIC VENUE BONUS AND INCENTIVE PROGRAM, WHICH, UH, TOLD US TO KEEP FOCUSING ON AFFORDABLE COMMERCIAL SPACE.
WE'VE BEEN WORK, UH, AND ALSO THIS CREATIVE SPACE BONUS AND INCIDENT PROGRAM, WHICH INCLUDED EXPLICIT USE OF CHAPTER THREE 80 TO HELP, UH, ACHIEVE AFFORDABLE COMMERCIAL SPACE AND LOW COST LONG-TERM LEASES, UH, AND POTENTIAL PROPERTY TAX RELIEF FOR OWNERS.
AGAIN, WITH THAT CREATIVE FOCUS, WE'VE BEEN WORKING ON THOSE TWO ITEMS, UH, AND, AND TALKED Y'ALL BEFORE ABOUT THAT IN RELATION TO A DENSITY BONUS PROGRAM.
THAT'S A REGULATORY INCENTIVE.
SO, AND THIS WOULD BE COMPLIMENT, THIS WOULD COMPLIMENT THAT.
SO WE'D HAVE SORT OF MULTIPLE TOOLS IN THE QUIVER WE COULD USE.
THIS WOULD BE AN A, A FINANCIAL INCENTIVE, WHICH, WHICH ACTUALLY HAS A GOOD BIT MORE FLEXIBILITY AND, AND CAN BE POSITIVE IN THAT REGARD.
UH, WE'VE ALSO GOTTEN DIRECTION FROM THE, UH, ETOD PLAN AND POLICY, UM, THE, UH, INCLUDING, UH, GEOGRAPHICAL GUIDANCE THAT WAS ADOPTED LAST MONTH BY CITY COUNCIL.
BUT THE GENERAL PLAN AND POLICY AROUND E-O-T-E-T-O-D INCLUDED, UH, A FOCUS ON, UH, ENCOURAGING AND INCENTIVIZING DEVELOPERS TO PROVIDE AFFORDABLE, UH, UH, GROUND FLOOR LEASE TERMS FOR SMALL BUSINESSES, NONPROFITS, COMMUNITY SUPPORTING SPACE, UH, AND, AND YOU KNOW, THAT ALSO INCLUDES CREATIVE SECTOR, UM, ARTS VENUES AND MUSIC VENUES.
THAT'S SOMETHING THAT'S COME UP QUITE A LOT, ESPECIALLY IN THE LAST FEW MONTHS WITH AS A PRIORITY FOR ETOD.
UH, AND THEN THE PALM DISTRICT PLAN THAT WAS ADOPTED LAST YEAR.
UH, IT WAS ADOPTED WITH EXPLICIT DIRECTION TO, TO GET MOVING AND GET THE, AND BRING BACK LOCATION ENHANCEMENT PROGRAM AND ORDINANCE FOR COUNCIL ADOPTION.
UH, WE, WE HAVE BEEN WORKING ON IT, BUT, UH, IT, IT, IT'S, YOU KNOW, SO WE, WE GOT ADDITIONAL DIRECTION TO TO, TO BRING THAT FORWARD AND BRING IT TO COUNCIL.
UH, THIS JUST SORT OF HIGHLIGHTS THE URGENCY OF THIS NEED AND, AND THAT IT REMAINS AN URGENT NEED.
UH, I THINK THIS IS AN IMPORTANT THING TO BE AWARE OF.
IN TERMS OF CURRENT CONVERSATIONS AROUND REAL ESTATE.
UH, IT, IT'S IMPORTANT TO THINK ABOUT THIS IN TERMS OF DIFFERENT SEGMENTS OF REAL ESTATE.
MOST, UH, CREATIVE SPACES AND VENUES ARE REALLY LOOKING AT THE, AT MORE THE, UH, THE RETAIL COMMERCIAL, UH, REAL ESTATE MARKET.
UH, OFFICE REAL ESTATE IS DEFINITELY NOT, YOU KNOW, THERE'S A LOT OF VACANCY AND COSTS ARE KIND OF LOW IN THAT, BUT THAT'S NOT REALLY A GOOD FIT FOR MOST, UM, MOST TYPES OF CREATIVE AND MUSIC, UH, MUSIC BUSINESSES AND VENUES.
UM, WE'RE LOOKING AT RETAIL, AND RETAIL IS COMPLETELY DECOUPLED FROM, UH, THE TRENDS WE SEE IN OFFICE.
WHEREAS OFFICE HAS VACANCIES OVER 25%.
UM, RETAIL HAS REALLY TIGHT, UH, SUPPLY, VERY LITTLE, UH, IN, IN AUSTIN, UM, WHEN, UH, IN THE LAST QUARTER REPORT THAT, UH, I LOOKED AT, SHOWED THAT WE WERE BASICALLY BELOW 4% VACANCY FOR, UH, FOR RETAIL SPACE.
AND I ACTUALLY CHECKED THIS, UM, A WEEK AND A HALF AGO.
SO EVEN SO, IT HASN'T, THERE ISN'T A LOT OF NEW PRODUCT COMING ONLINE.
THE, IT'S ACTUALLY GETTING TIGHTER AND TIGHTER.
AND YOU CAN SEE HERE THAT, UH, THIS IS ACTUALLY A REPORT FROM THIS IS FROM A REAL ESTATE REPORT FROM THE, UH, DATA SERVICE COSTAR, WHICH, WHICH ACTUALLY INDICATED AUSTIN HAS SOME OF THE HIGHEST, UH, RETAIL RENT GROWTH IN THE COUNTRY.
IT'S DOUBLE THE NATIONAL AVERAGE.
AND, UH, RETAIL RENTS HAVE GONE UP TO HISTORIC HIGHEST FOR THE MARKET, UM, BECAUSE OF THIS, THIS CONSTRAINED SUPPLY.
SO EVEN THOUGH THERE'S, UH, CHANGES HAPPENING IN THE OFFICE MARKET AND, AND SOME SLOW DOWN IN SOME OF THE, UH, RESIDENTIAL, UH, RENTAL MARKET, UH, THE RETAIL MARKET, THAT'S REALLY GONNA HIT OUR SMALL BUSINESSES AND CREATE A SPACES AND VENUES THE HARDEST.
UM, NOT A LOT OF RELIEF, UH, COMING AT THIS POINT.
AND I DON'T THINK, AGAIN, AND I THINK THAT'S, THAT'S SOMETHING THAT FOLKS PROBABLY ARE VERY WELL AWARE OF.
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UH, SOME DATA FROM SURVEYS THAT THE DEPARTMENT THAT OUR DEPARTMENT DOES, UH, ANNUALLY, UH, IN SORT OF OUR JUST ENGAGEMENT REPORTS WITH OUR STAKEHOLDERS.ONE OF THE QUESTIONS IS ABOUT THE NEED FOR AFFORDABLE CREATIVE SPACE.
WE'VE BEEN ASKING THAT QUESTION SINCE 2018.
UH, AND THERE HAS NEVER BEEN A YEAR WHERE A MAJORITY OF RESPONDENTS SAID THAT THEY HAD ACCESS TO AFFORDABLE CREATIVE SPACE.
UH, AND, AND, YOU KNOW, THE TOTAL PARTICIPATION ACCOUNTS HAVE VARIED AND BEEN AS HIGH AS IN THE ALMOST THREE 50.
BUT, UH, YOU KNOW, IT, IT, IT'S, IT'S REMAINED A PRESSING NEED FOR, UH, SINCE WE STARTED ASKING THE QUESTION.
UH, WE HIRED A CONSULTANT TO DO, UH, AN EXTENSIVE STUDY AND DO A REPORT ON WHAT THIS PROGRAM WOULD LOOK LIKE.
THEY REVIEWED, UH, CURRENT POLICIES AT THE CITY AND THE STATE, AND LOOKED AT LOCAL BEST PRACTICES.
THEY ALSO PROVIDED FINDINGS ON, ON WHAT TO INCORPORATE AND WHAT TO ADJUST.
UH, THEY INCLUDED A GOOD DEAL OF REAL ESTATE MARKET ANALYSIS TO THINK ABOUT, TO HELP, UM, CONSIDER POTENTIAL OPPORTUNITIES FOR FINANCING AND HOW TO STRUCTURE THOSE.
AND THEN THEY MADE RECOMMENDATIONS ON PROGRAM PRIORITIES, GUIDELINES, TARGETS AND SCORING.
UM, WE ACTUALLY ENGAGED THEM, UH, A FEW YEARS AGO, UH, UNFOR.
AND, AND PART OF THE TIMELINE STORY ON THIS ONE IS THAT WE, WE GOT THEM UNDER CONTRACT IN JANUARY OR FEBRUARY OF 2020.
AND AS YOU ALL, I'M SURE, REMEMBER, SOME, SOME OTHER BIG STUFF HAPPENED IN SPRING OF 2020.
SO, UH, SOME OF OUR, SOME OF OUR PROGRAMMING ROLLOUT GOT DELAYED, BUT, UH, WE DECIDED TO MOVE THIS PROGRAM FORWARD NOW BECAUSE WE ARE GOING THROUGH A REVISION PROCESS PER OTHER TAX INCENTIVE PROGRAMS. SO WE WANTED TO BRING THEM FORWARD TOGETHER TO COUNSEL IN THE COMMUNITY.
UH, AS ALSO PART OF THAT PROCESS, WE HAD SEVERAL DIFFERENT STAKEHOLDER GROUPS, UH, REPRESENTING THE SECTORS YOU SEE HERE.
UH, WE DIDN'T REPEAT THE FULL, UM, THE FULL EFFORT WE HAD IN 2018 WITH, YOU KNOW, HUNDREDS OF PARTICIPANTS AND THOUSANDS OF COMMENTS BECAUSE WE, WE THOUGHT WE HAVE A PRETTY GOOD DIRECTION IN TERMS OF, UH, COMMUNITY NEEDS FOR, FOR AFFORDABLE SPACE.
THAT, THAT, YOU KNOW, THERE'S NO, THERE'S NO INDICATION THAT THAT'S NEED HAS LED UP.
AND WE WANTED TO FOCUS INSTEAD MORE ON KIND OF GETTING REFINED, UH, DISCUSSION WITH REPRESENTATIVES FROM, UH, FROM REAL ESTATE AND ARTS AND MUSIC SECTORS AND SMALL BUSINESS SECTORS, AND, YOU KNOW, KIND OF DEVELOPERS WITH A FOCUS ON THESE TYPES OF PROJECTS TO HELP REFINE, UH, OUR PROGRAM GOALS AND, AND ASKS.
AND THIS IS WHERE WE ARE AT CURRENTLY.
THIS IS THE PROGRAM WE'RE GONNA BE PRESENTING, UM, FOR COUNCIL, UH, APPROVAL IN JULY.
AND WE'VE BEEN, UH, GETTING FEEDBACK FROM, UH, DIFFERENT COMMISSIONS AND STAKEHOLDER GROUPS TO, TO ON, ON WHAT WE'RE KIND OF PROPOSING.
BUT, UH, WE'RE CALLING THIS THE PLACE-BASED ENHANCEMENT PROGRAM.
AND THIS PROGRAM WOULD ENCOURAGE, UH, AFFORDABLE COMMERCIAL SPACE FOR THE CREATIVE SECTOR, SMALL LOCAL BUSINESSES, UH, COMMUNITY SERVING PROJECTS AND NEEDED INFRASTRUCTURE IN UNDERSERVED AREAS.
UH, THE INCENTIVE WOULD BE BASED, UH, IN MOST CASES ON NEW INVESTMENTS IN REAL ESTATE AND PRIORITY AREAS FOR THE CITY THAT PROVIDE MAJOR COMMUNITY BENEFITS, UM, IN, IN ONE CASE.
AND WE'LL GET IN, IN ONE CATEGORY, AND WE'LL TALK ABOUT THAT IN A MINUTE.
AND CAN ALSO BE USED FOR PRESERVATION OF EXISTING VENUES, UH, MUSIC VENUES OR ARTS VENUES, UH, CREATIVE SPACES AND LEGACY BUSINESSES THAT ARE THREATENED BY HIGH REAL ESTATE, UH, COSTS.
UM, AND IN TERMS OF THE COMMUNITY BENEFITS THAT WE'RE PRIORITIZING, UH, WHEN WE THINK ABOUT THE, THE, THE PRIMARY COMMUNITY BENEFIT THAT WE'RE REALLY TRYING TO ACHIEVE WITH THIS IS JUST PROVIDING THAT AFFORDABLE SPACE.
SO HAVING LONG TERM, UH, AFFORDABLE LEASES FOR CREATIVE SPACES, LEGACY BUSINESSES, AND OTHER COMMUNITY SERVING INITIATIVES.
UM, ADDITIONAL BENEFITS WE'D BE LOOKING AT, UH, WOULD BE POTENTIALLY TIED TO, UH, OFFERING DEEPER AFFORDABILITY THAN THE BASE REQUIREMENTS OR SERVING MANY DIFFERENT, UM, UH, TENANTS OR ORGANIZATIONS, UH, THAT KIND OF THING.
AND WE'LL GET INTO THAT A LITTLE BIT MORE LATER AS WELL.
OUR, THE PLAY SPACE ENHANCEMENT PROGRAM WOULD HAVE THREE, UH, BROAD CATEGORIES.
UH, CATEGORY ONE WOULD BE, UH, CALLED AFFORDABLE SPACE.
AND ESSENTIALLY HERE, WHAT WE'RE LOOKING TO DO IS PROVIDE AN INCENTIVE, UH, GENERALLY IN THE FORM OF PROPERTY TAX REIMBURSEMENTS TO DEVELOPERS OF COMMERCIAL PROJECTS OR MIXED USE PROJECTS, UH, AND, AND AS AND, AND INCURRED AND INCENTIVIZE THEM TO INCLUDE AFFORDABLE COMMERCIAL LEASES FOR ARTS AND MUSIC VENUES AND ESTABLISHMENTS FOR SMALL LOCAL BUSINESSES AND FOR COMMUNITY DEVELOPMENT PROJECTS AND THEIR, AND THEIR PROJECTS.
SO IN THIS CASE, WE'D BE LOOKING AT A SIT AT SITUATIONS WHERE YOU HAVE A DEVELOPER OR PROPERTY OWNER
[00:40:01]
AND THEY HAVE TENANTS, UH, AND WE WOULD BE INCENTIVIZING THEM TO GIVE THOSE TENANTS AFFORDABLE LEASES.AND THAT'S, THAT'S THE LONG AND THE SHORT OF IT.
WE WANT TO KEEP IT KEEP SIMPLE AND EFFECTIVE.
UM, THE SECOND CATEGORY, UH, WE'RE CALLING COMMUNITY IMPACT.
THIS, UH, THIS OFFERS, UH, INCENTIVES AND OTHER KIND OF SUPPORTS FOR THE DEVELOPMENT OF MORE STANDALONE HIGH IMPACT COMMUNITY DEVELOPMENT OR IMPROVEMENT PROJECTS.
UH, THAT COULD INCLUDE SORT OF STANDALONE ARTS AND MUSIC COMPLEXES, UH, OR IT COULD BE GROCERY STORES AND FOOD DESERTS, CHILDCARE FACILITIES, INDUSTRY HUBS, INCUBATORS, THAT KIND OF THING.
BUT REALLY HERE LOOKING AT THINGS, UH, WHERE IT, IT'S NOT TO A, A NECESSARILY LANDLORD OR DEVELOPER TO INCENTIVIZE AN AFFORDABLE LEASE, BUT IT'S REALLY MORE JUST AN INCENTIVE THAT CAN HELP BE WRAPPED INTO A PROJECT THAT'S SORT OF, UH, OWNER OPERATED OR OWNER DEVELOPED THAT MIGHT BE A STANDALONE FOR LIKE A, A, A VENUE OR AN ARTS COMPLEX LIKE THE CANOPY, UH, OR, UH, A GROCERY STORE IN A FOOD DESERT, THAT KIND OF THING.
AND THEN CATEGORY THREE, UH, IS WHAT WE'RE CALLING CULTURAL PRESERVATION.
SO CATEGORY ONE AND CATEGORY TWO, THEY'RE BOTH REALLY FOCUSED ON SORT OF NEW INVESTMENT, A NEW REAL ESTATE INVESTMENT, AND THE INCENTIVE TIED TO THAT.
UH, NEW PROJECTS THAT INCORPORATE AFFORDABLE, UH, SPACES, UH, NEW, NEW, UH, COMMUNITY INFRASTRUCTURE, HIGH IMPACT COMMUNITY PROJECTS.
UM, CULTURAL PRESERVATION, UH, IS NOT, DOES NOT REQUIRE, UH, NEW REAL ESTATE INVESTMENT THAT'S REALLY MORE FOCUSED ON SUPPORTING RETENTION, UH, AND IMPROVEMENTS, UH, POTENTIAL.
SO TI IMPROVEMENT, THAT KIND OF THING FOR EXISTING MUSIC VENUES, CREATIVE SPACES, LEGACY BUSINESSES AND LEGACY BUSINESSES, NONPROFITS AND CO-OPS.
UH, IN THAT CASE, WE'RE, IN THIS CASE, WE'RE REALLY GONNA FOCUS THIS ONE ON EXISTING CREATIVE SPACES AND MUSIC VENUES AND LEGACY BUSINESSES, SPECIFICALLY SMALL BUSINESSES, UH, AND NONPROFITS THAT HAVE BEEN, UH, THAT HAVE BEEN AROUND IN THE COMMUNITY FOR A LONG TIME AND ARE AN IMPORTANT PART OF THE CULTURAL FABRIC.
UM, AND IN THIS CASE, THAT ONE, AGAIN, DOESN'T NECESSARILY REQUIRE, UM, NEW REAL ESTATE INVESTMENT.
THIS IS MORE OF A, UH, PRESERVATION TOOL, UH, AND KIND OF AN ANTI DISPLACEMENT PRESERVATION TOOL.
UM, NEXT, UH, NEXT SLIDE, PLEASE.
UH, AGAIN, WHEN I TALK ABOUT KIND OF THE, THE, THE COMMUNITY BENEFIT TARGETS, THESE ARE THE SORT OF, UH, GROUPS AND ORGANIZATIONS AND PROJECTS WE'RE, WE'RE REALLY FOCUSING THIS PROGRAM AROUND.
UM, FIRST ONE, MUSIC VENUES AND CREATIVE SPACES, UH, LISTED OUT HERE.
UH, IN TERMS OF DEFINITIONS, WE'RE PROBABLY JUST, WE'LL, YOU KNOW, WE'RE, WE'RE GONNA BE USING, UH, CONSISTENT DEFINITIONS USED BY OUR DEPARTMENT, UH, TO, AS TO WHAT QUALIFIES AS MUSIC VENUES OR AS MUSICS AND CREATIVE SPACES.
UH, SECOND MAJOR CATEGORY WOULD BE COMMUNITY DEVELOPMENT PROJECTS.
UM, THAT'S THINGS LIKE, YOU KNOW, AS I WAS SAYING, GROCERY STORES IN A FOOD DESERT OR CHILDCARE CENTERS OR INDUSTRY HUBS, UH, SPECIFIC HIGH IMPACT PROJECTS THAT DOES THAT BENEFIT THE, UH, AN UNDERSERVED COMMUNITY OR THAT FILL LIKE AN INDUSTRY ECOSYSTEM GAP, LIKE, UH, LIKE A INDUSTRY INCUBATOR, UH, POTENTIALLY THAT COULD ALSO INCLUDE AFFORDABLE HOUSING THAT WE REALLY WANNA FOCUS THIS ON, UH, THE NON-RESIDENTIAL COMMUNITY BENEFITS AS THERE'S OTHER TYPES OF PROGRAMS FOCUSED ON, ON HOUSING, AND THIS IS MORE OF A ECONOMIC ORIENTED, UM, TYPE OF PROGRAM.
AND THEN FINALLY, JUST, UH, LOCAL SMALL BUSINESSES, NONPROFITS, AND CO-OPS, UH, AND AFFORDABLE SPACE NEEDS FOR, FOR THOSE.
UH, AND HERE WOULD BE, UH, YEAH, AND, AND, AND THOSE ARE KIND OF THE CORE, THE CORE ONES WE'RE LOOKING AT.
UH, WE'D ALSO BE SORT OF TARGETING GEOGRAPHIES AS TO WHERE WE WANNA SEE THIS TYPE OF ACTIVITY.
UH, THIS ISN'T, LIKE, THIS WOULDN'T BE LIKE, YOU KNOW, AN OVERLY RESTRICTIVE TYPE OF TARGETING, BUT THAT IS, BUT THIS IS SORT OF LIKE WHERE WE'D BE PRIORITIZING THROUGH LIKE BONUS POINTS AND THINGS LIKE THAT.
BUT, UM, UH, ONE, THE, THE FIRST SORT OF AREA WE'D REALLY WANNA TARGET ARE CULTURAL DISTRICTS AND ECONOMIC DISTRICTS.
UM, CONTIGUOUS MICRO GEOGRAPHIC AREAS BETWEEN A QUARTER OF A MILE AND ONE AND A HALF MILE IN, IN SIZE, UH, WITH CONCENTRATIONS OF CREATIVE CULTURAL ENTERTAINMENT, HERITAGE OR COMMERCIAL ASSETS.
BASICALLY, OUR CULTURAL DISTRICTS, OUR CREATIVE DISTRICTS, OUR SMALL BUSINESS DISTRICTS.
UM, THE NEXT ONE WOULD BE EQUITABLE, UH, TRANSIT ORIENTED DEVELOPMENT OR ETOD AREAS.
UH, THOSE WERE JUST, I ADOPTED BY THE CITY FOR THE FIRST, FOR THE FIRST ROUND OF THOSE IN THE NEW OVERLAY.
BUT, UM, AS I NOTED, UH, A LITTLE BIT EARLIER, UH, THERE'S A BIG EMPHASIS ON THOSE PLANS AND HAVING FINANCIAL TOOLS TO SUPPORT AFFORDABLE GROUND FLOOR SPACE FOR, UM, SMALL BUSINESS AND CREATIVE SPACES.
SO THIS, THIS PROGRAM WOULD BE ABLE TO
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SATISFY THAT REQUIREMENT.UH, CITY LED REDEVELOPMENT INITIATIVES.
SITES ENTER WITHIN A MILE OF MAJOR CITY LED REDEVELOPMENT INITIATIVES.
THAT INCLUDES COLONY PARKS, SOUTH CENTRAL WATERFRONTS, ET CETERA, ET CETERA.
THESE ARE, THESE ARE PROJECTS THAT ARE POTENTIALLY LARGER PROJECTS, BUT THEY HAVE, UH, A VERY HIGH LEVEL OF PUBLIC SCRUTINY AND PUBLIC OVERSIGHT.
SO WE CAN ENSURE THAT, UH, WHENEVER THEY'RE USING THIS TOOL, THERE'S, THERE'S GONNA BE A LOT OF, A LOT OF EYES ON IT, AND IT'LL BE REALLY, UM, IT'LL BE, UH, REALLY DEVELOPED TO MAXIMIZE THE COMMUNITY BENEFIT NEEDS AND REQUIREMENTS, UH, THAT ARE ARTISTS OF THOSE PROJECTS.
UH, AND THEN PRIORITY EQUITY AREAS, AREAS IDENTIFIED IN THE PROJECT CONNECT ANTI DISPLACEMENT MAPPING TOOL, UH, AND OR, UH, CATALYTIC PROJECTS IN THE EASTERN CRESCENT.
BASICALLY, UH, AREAS WHERE WE CAN DO, WE CAN EN ENCOURAGE THESE TYPES OF PROJECTS IN A WAY THAT SUPPORTS MA NEIGHBORHOOD BASED EQUITY IN THE CITY.
SO, WHEN I SAY AFFORDABILITY, LIKE THIS IS A BIG FOCUS.
WE'RE, WE'RE REALLY LOOKING AT AFFORDABILITY OF THESE PROJECTS AND, AND MAKING SURE THAT WHAT WE'RE PROVIDING IS AFFORDABLE, UH, CREATIVE SPACE OR AN AFFORDABLE SMALL BUSINESS SPACE.
WHAT WE'RE GONNA USE FOR THAT AS A STANDARD, UH, CURRENTLY IS 50% OF THE MARKET RATE, UH, BASED ON KIND OF A ROLLING AVERAGE OF THE INCENTIVE.
UH, ALTERNATIVELY, WE COULD USE A STABLE RENT REVENUE RATIO REQUIREMENTS.
THAT'S SOMETHING THAT, UH, THAT ANCHOR TENANTS AND, AND MALLS OFTEN USE.
INSTEAD OF PAYING LIKE, UH, TRIPLE NET, THEY'LL, THEY'LL JUST PAY A PORTION OF THEIR SALES, UH, BASED ON KIND OF INDUSTRY STANDARDS.
THAT'S SOMETHING SMALL BUSINESSES AND VENUES DON'T OFTEN AREN'T OFTEN ABLE TO DO WITH THEIR, WITH THEIR, UH, LEASES.
BUT THAT'S SOMETHING, YOU KNOW, WE CAN INCENTIVIZE IN THIS PROGRAM.
AND THEN AN ANNUAL RENT ESCALATION CAP, SO THAT, UM, YOU KNOW, THE, THESE ARE SORT OF MAINTAINED THROUGHOUT THE, THROUGHOUT THE LIFE OF THE INCENTIVE, UH, IN A WAY THAT, UH, IS, YOU KNOW, THAT THAT FITS THE VISION AND THE VALUES WE'RE TRYING TO EXPRESS HERE.
UM, IN TERMS OF WHAT WE, UH, WHAT WE'RE TALKING ABOUT IN THE FINANCING AND HOW THE VALUE OF INCENTIVES WILL BE CALCULATED, UM, THAT'LL BASICALLY BE TWO FACTORS.
UH, FOR GENERALLY SPEAKING, FOR OUR INCENTIVES, UH, THEY'RE ALL GONNA NEED TO BE, UM, UH, FISCALLY NEUTRAL OR POSITIVE TO THE CITY.
THAT MEANS, LIKE THE LONG TERM, UM, BENEFIT WILL OUTWEIGH THE COST, UH, OR EQUAL OUT TO THE COST SO THAT THE CITY'S NOT KIND OF DIGGING ITSELF INTO HOLES OVER, OVER YEARS AND YEARS WITH THESE, UH, WHICH IS VERY DOABLE WITH THESE TYPES OF PROJECTS.
THAT'S JUST KIND OF AN ANALYSIS WE RUN, AND I'LL SHOW Y'ALL SOME OF THE BACKEND STUFF OF THAT IN A, IN A MINUTE.
BUT THAT'S, THAT'S ONE FACTOR.
BUT THE OTHERWISE, WHAT WE'D BASICALLY BE LOOKING AT, UH, IN TERMS IN, IN TERMS OF THE VALUATION OF THE INCENTIVE, UH, WOULD BE, UH, LOOKING AT WHAT THE, WHAT THE PROJECT, UH, WOULD, UH, WOULD NEED TO FILL IN TERMS OF A GAP TO BE, UH, PRODUCED IN A WAY THAT GENERATES THE COMMUNITY BENEFITS WE'RE ASKING FOR.
SO WHAT THAT MEANS IS, LET'S SAY YOU'RE THINKING ABOUT A CATEGORY ONE, THAT AFFORDABLE SPACE.
YOU'VE GOT A MIXED USE PROJECT, AND YOU WANNA PUT, UH, YOU WANNA MAKE IT A CREATIVE COMPLEX.
YOU WANNA PUT A, YOU KNOW, YOU'RE GONNA HAVE A MIX OF OFFICE AND HOTEL SPACE, BUT YOU WANNA ALSO HAVE SOME, UH, AFFORDABLE VENUE SPACE AND ART WORKSHOPS IN THERE.
UM, WE'D, WE WOULD ASK THE DEVELOPER TO PROVIDE, UH, BASIC FINANCIAL INFORMATION ABOUT THE PROJECT AND DEMONSTRATE, UH, HOW MUCH, UM, PROVIDING THE, THOSE TYPES OF COMMUNITY BENEFITS WOULD IMPACT THE, THE TOTAL BUDGET.
THAT WOULD BE SORT OF THE GAP WE'D USE TO SIZE THE, THE VALUE OF THE INCENTIVE, YOU KNOW, ESSENTIALLY SAYING, BUT FOR THIS INCENTIVE, WE CAN'T DO THIS.
WE CAN'T DELIVER THIS PROJECT WITH THE COMMUNITY BENEFITS THAT WE'RE TRYING TO ACHIEVE.
SO THAT'S, THAT'S WHERE THE INCENTIVE WOULD COME IN.
AND THEN THOSE INCENTIVES WOULD BE IN THE FORM OF AN PRIMARILY IN THE FORM OF ANNUAL REIMBURSEMENT OF PROPERTY TAXES AND POTENTIALLY SALES TAXES OR, UH, SALES TAXES ON CONSTRUCTION SUPPLIES, UH, DEPENDING ON WHAT MADE THE MOST SENSE IN THE PROJECT.
THESE ARE SOME OF THE ADDITIONAL BONUS POINTS THAT MIGHT BE, THAT ARE RELEVANT FOR SCORING FOR ANY OF THESE, FOR ANY THESE TYPES OF PROJECTS, IT'S, IT'S A LITTLE SIMILAR TO, UH, THE PROCESSES THAT ARE IN, IN OUR OTHER, UH, DEPARTMENTAL PROGRAMS WHERE, YOU KNOW, YOU GET SORT OF POINTS AND SCORED BASED ON, ON DIFFERENT CRITERIA OF THE PROJECTS.
BUT, YOU KNOW, YOU DON'T HAVE TO PROVIDE THESE THINGS HERE JUST TO GET THE INCENTIVE FOR THESE THINGS.
BUT THESE, THE, THE LARGER, UH, THE MORE OF THESE, THE MORE OF THESE A PROJECT WOULD PROVIDE, THE HIGHER THEIR SCORING WOULD BE, AND THE HIGHER THEIR SCORING WOULD BE, THE LARGER THE INCENTIVE THEY COULD POTENTIALLY RECEIVE.
[00:50:01]
BUT IT'S THINGS, UM, UH, LIKE HAVING A RIGHT TO RETURN FOR AN EXISTING CREATIVE SPACE, UH, OR SMALL BUSINESS AT A REDEVELOPMENT SITE, OR PROVIDING TEMPORARY RELOCATION ASSISTANCE TO AN EXISTING SITE OR CO-LOCATION, OR PROVIDING MULTIPLE AFFORDABLE SPACES TO LOTS OF DIFFERENT BENEFICIARIES.UH, LIKE IF YOU'RE, IF YOU ARE PROVIDING, UM, YOU KNOW, 20 ARTIST WORKSHOPS INSTEAD, OR, OR STUDIOS INSTEAD OF ONE, YOU GET, YOU KNOW, THAT'S, THAT, THAT WOULD BE AN APPROPRIATE REASON TO GET SOME ADDITIONAL POINTS AND ADDITIONAL, UH, CONSIDERATION.
UM, BUT GENERALLY, YOU KNOW, FACTORS, FACTORS OF THAT TYPE, AND ESPECIALLY THINGS LIKE OFFERING, IF YOU WANT, YOU KNOW, WE HAVE A BA, WE HAVE A BASELINE REQUIREMENT, WE HAVE BASELINE REQUIREMENTS FOR AFFORDABILITY AND AFFORDABLE TERMS. BUT IF YOU WANT TO OFFER, UH, EVEN LOWER, UH, RATES OR BETTER AFFORDABILITY OR LONGER TERMS FOR AN AFFORDABLE LEASE, UH, OR LONGER LEASES OR, UH, MORE SUBSTANTIAL, UM, UH, RENT, YOU KNOW, KIND OF RENT ESCALATION CAPS, UH, THOSE SORTS OF THINGS COULD BE, UH, UH, WOULD, WOULD GENERATE ADDITIONAL BONUS POINTS.
UM, REALLY, UH, AND, AND JUST THE THING TO KEEP IN MIND HERE IS A LOT FOR MOST OF THESE, THEY NEED TO BE THINGS THAT SORT OF MAKE SENSE FROM, IN TERMS OF GOING TO, UH, THE, THE TYPE OF PRO LIKE, YOU KNOW, THEY'D HAVE TO BE SORT OF, UH, THEY'RE, THEY'RE GOING TO BE SORT OF, UM, UH, DETERMINED BY THE TYPE OF CATEGORY, THE TYPE OF PROJECT, RIGHT? SO FOR LIKE AN AFFORDABLE SPACE INCENTIVE, IF WE'RE INCENTIVIZING A DEVELOPMENT TO INCLUDE AFFORDABLE LEASES, WE'RE REALLY GONNA BE FOCUSING ON JUST LIKE THE NATURE OF THOSE LEASES RATHER THAN LIKE TRY AND, UM, REGULATE THINGS HAPPENING IN THE RECIPIENTS OF THOSE LEASES.
'CAUSE THAT'S SOMETHING THAT YOU, WE CAN'T REALLY CONTROL THAT WAY DIRECTLY THROUGH THAT KIND OF INCENTIVE WITH THE DEVELOPER BEYOND SOME VERY, LIKE, KINDA HIGH LEVEL PARAMETERS.
UM, BUT THAT'S, THAT, THAT'S KIND OF THAT, THAT FOCUS.
UH, SO IN THIS ONE, UM, I'M JUST SORT OF GOING AND, AND NOW I WAS JUST GONNA KIND OF GO VERY QUICKLY, UH, UNDER THE HOOD A LITTLE BIT AND SORT OF SHOW Y'ALL SOME OF THE, WHAT THIS WOULD LOOK LIKE IN PRACTICE, UH, AND SOME OF THE ANALYSIS WE DO ON THAT.
UM, THIS IS AN EXAMPLE IN THAT AFFORDABLE SPACE CATEGORY I WAS TALKING ABOUT.
UH, THIS WOULD BE A PROJECT THAT INVOLVED, AND THESE ARE ALL JUST HYPOTHETICALS.
YOU KNOW, THESE AREN'T, THESE AREN'T PROJECTS COMING FORWARD JUST YET OR ANYTHING LIKE THAT.
THIS IS JUST, UH, ILLUSTRATIVE PURPOSES.
UM, IN THIS CASE, THERE'D BE A, A MIXED USE BUILDING WITHIN THE EQUITABLE TOD ZONE.
UM, THAT WOULD MEAN, UH, AND IN THIS, IN THIS CASE, A PROJECT WOULD BE TRYING TO DEVELOP A 12 STORY BUILDING, UH, THAT INCLUDED A LIVE THEATER ON THE GROUND FLOOR, UH, $20 MILLION, UH, TOTAL CAPITAL INVESTMENT, WHICH IS, YOU KNOW, ACTUALLY PROBABLY LOW FOR THAT, BUT WE'LL JUST GO WITH THAT.
UM, AND THE BENEFIT THEY'D BE OFFERING IS THAT ON THAT GROUND FLOOR, WHICH WOULD, UH, JUST BE A PORTION OF THEIR TOTAL BUILDING FOOTPRINTS, UH, THEY'D BE OFFERING THE THEATER, UH, AND AFFORDABLE LEASE FOR 10 YEARS AT $15 PER SQUARE FOOT, WHICH IS ABOUT HALF OF WHAT, UM, THE MARKETY WOULD BE IN CERTAIN, IN, IN, IN SOME AREAS OF THAT, OF THAT ZONE.
UH, SO IN THE PROJECT IT SAYS, YOU KNOW, THAT THAT MEETS QUITE A BIT IN TERMS OF WHAT WE'D BE TRYING TO SEE.
THEY'D BE HAVING AN AFFORDABLE CREATIVE SPACE AS A TARGET.
THEY'D BE DOING IT IN A TARGET GEOGRAPHY AND ETOD AREA NEAR TRANSIT, AND THEY'D BE OFFERING, UH, A LONG LEASE TO THE, UH, TO THE TENANT.
SO IN THAT CASE, THIS WOULD ALLOW, THIS WOULD BE A PROJECT WHERE WE COULD DO TAX REIMBURSEMENTS ON, ON THE NEW CONSTRUCTION, UH, NOT JUST ON LIKE THE PARTICULAR SPACE FOR THE THEATER, BUT ON THE PROJECT ITSELF, ON THE WHOLE SITE THAT COULD BE USED TO OFFSET THE COSTS OF DELIVERING THAT AFFORDABLE SPACE TO THE TENANT.
THIS JUST KIND OF GETS UNDER THE HOOD A LITTLE BIT AND, AND SHOWS YOU THIS SORT OF ANALYSIS.
WE DO, WE BASICALLY HAVE TO BALANCE THE, THE, THE NET COST TO THE CITY WITH THE NET IMPACTS AND THE NET BENEFITS IN THIS CASE, BECAUSE WE'RE HAVING, YOU KNOW, A LOT OF, UH, NEW REAL ESTATE CONSTRUCTION, UH, AND NEW CONSTRUCTION IMPACT, WE COULD OFFER PRETTY SUBSTANTIAL INCENTIVE AND STILL BE NET POSITIVE, UH, FOR THIS TYPE OF PROJECT.
UM, AND THAT, THAT CREATES THE SPACE THAT WE CAN USE TO, TO DO INCENTIVES FOR THAT AFFORDABLE CREATIVE SPACE.
'CAUSE THIS IS MORE KIND OF A SPECIAL, THIS IS A KIND OF A SPECIFIC ONE, BUT IT'S
[00:55:01]
REALLY, IT'S ANOTHER EXAMPLE OF THAT COMMUNITY IMPACT CATEGORY I WAS TALKING ABOUT.SO A GROCERY STORE IN A FOOD DESERT.
UM, THE REAL TAKEAWAY FROM THIS IS THAT GROCERY STORES ARE HARD.
SO IF YOU GO TO THE NEXT SLIDE, UH, YEAH, IT'S, IT'S VERY HARD TO MAKE THEM BALANCE.
SO THAT'S JUST SOMETHING WHERE WE'RE GONNA HAVE TO THINK THROUGH A LOT, BUT IT, IT'S NOT AS GERMANE TO THIS, THIS CONVERSATION.
UM, LET'S GO TO THE, THE NEXT SLIDE.
UM, AND THIS ONE'S A LITTLE MORE INTERESTING.
IN THIS CASE, I USED A LIVE PERFORMANCE VENUE, AGAIN, AS SORT OF EXAMPLE, JUST A STANDALONE, THIS IS CULTURAL PRESERVATION CATEGORY.
SO IN THIS CASE, WE'D BE SAYING, THERE'S IN A SITUATION WHERE THERE'S A LIVE THEATER, UM, AND THEY, THEY FACE REAL ESTATE RELATED COSTS THAT ARE VERY BURDENSOME AND THREATENED TO POTENTIALLY CLOSE THEM OR SUBSTANTIALLY REDUCE THEIR VIABILITY.
UM, AND THEY'RE APPLYING FOR THIS INCENTIVE TO HELP, UH, PRESERVE THEIR SITE AND DO ADDITIONAL SITE IMPROVEMENTS, UM, AT A PRETTY, AT A, AT A PRETTY DECENT SCALE.
UM, WHAT'S INTERESTING ABOUT THIS, AND I THINK THIS IS A REALLY COOL THING THAT I, I, I SHOULD HAVE KNOWN, BUT I REALIZED EVEN MORE, REALIZED MORE CLEARLY WHENEVER I STARTED RUNNING NUMBERS AND DOING ANALYSIS.
UM, UH, AND, AND I, AND Y'ALL ARE I'M SURE VERY FAMILIAR WITH THIS, BASED ON OUR HOTEL OCCUPANCY TAX TYPE PROGRAMS, UH, OUR, OUR, UH, ARTS AND MUSIC INFRASTRUCTURE IN AUSTIN GENERATE A LOT OF TOURISM THAT IS DOCUMENTED AND WELL DOCUMENTED.
AND THE THING THAT'S GOOD ABOUT TOURISM FROM LIKE AN ECONOMICS, KIND OF ECONOMIC DEVELOPMENT 1 0 1 PERSPECTIVE IS THAT FOR CITIES, UH, YOU ENCOURAGE A LOT OF PEOPLE TO COME FROM OUTSIDE THE CITY, UH, HANG OUT, SPEND A LOT OF MONEY, UH, RENT HOTEL ROOMS, EAT AT RESTAURANTS, AND BUY STUFF, AND THEN GENERALLY LEAVE THE CITY BEFORE THEY, THE CITY HAS TO SPEND EXTRA MONEY ON THEM.
SO THIS, I MEAN, THIS IS SORT OF WHY CITIES LIKE TO DO THINGS LIKE, YOU KNOW, SPORTS STADIUMS, BUT, UM, I MEAN, AND FUNCTIONALLY JUST FROM LIKE A ECONOMIC DEVELOPMENT PERSPECTIVE, UH, OUR VENUES THAT, THAT DO THIS KIND OF TOURISM, UH, ARE, YOU KNOW, THEY FUNCTION LIKE SMALL VERSIONS OF THAT.
THEY PROVIDE A HUGE AMOUNT OF, UH, REVENUE, NOT JUST IN HOT TAXES, BUT IN SPILLOVER SALES TAXES THAT COME FROM RESTAURANTS AND EVERYTHING ELSE ASSOCIATED WITH THE STAYS THAT ISN'T NECESSARILY CAPTURED THAT WAY.
THAT IF YOU GO TO THE NEXT SLIDE, THAT'S REALLY INTERESTING, AND YOU CAN SEE HERE, BECAUSE HERE, AND, AND, AND I COULD HAVE USED THIS USING KIND OF AN AMALGAMATION OF DIFFERENT DATA WE HAD FROM DIFFERENT, UM, UM, UH, VENUES OVER THE YEARS IN AUSTIN AS TO SORT OF MAKE SURE I WAS GROUND TRUTHING IT.
BUT, UM, THEY, WHENEVER YOU FACTOR IN ALL OF THOSE EXTRA SPILLOVER COSTS, SPILLOVER VALUES FROM SALES AND OTHER KIND OF, NOT DIRECTLY HOTEL TAXES, BUT LIKE SPILLOVER THINGS RELATED TO THAT TOURISM, UM, THE TOTAL ECONOMIC IMPACT IS HUGE.
AND THAT ALLOWS US TO JUSTIFY REALLY, UH, MEANINGFUL INCENTIVES OVER, YOU KNOW, THE LIFE OF THE, THE LIFE OF THE TERM.
IN THIS CASE, THE MODEL I PICKED, UH, THE MODEL I USED WAS SORT OF, YOU KNOW, UH, ALMOST A MILLION DOLLARS OVER 10 YEARS.
AND IN TERMS OF INCENTIVE, UH, AND THAT, AND IT'S, THE CITY STILL COMES OUT POSITIVE BECAUSE, AND IT'S BECAUSE PRIMARILY OF THAT HEAVY IMPACT FROM, UH, SPILLOVER, UH, THAT, THAT COMES WITH THAT.
SO, UH, A LOT OF, A LOT OF, UH, CONFIDENCE IN, IN THESE PROGRAMS BEING FISCALLY POSITIVE IN A LOT OF WAYS.
THIS, UH, THIS ALSO, AND THIS JUST KIND OF SUMMARIZES SOME OF THE OTHER COMMUNITY BENEFITS THAT ARE, WE'RE GONNA BE TAKING ACCOUNT OF, UH, A LOT OF THESE PROJECTS ARE GONNA, WOULD INVOLVE NEW, UH, REAL ESTATE CONSTRUCTION, AND WE ALREADY HAVE VERY STRONG COMMUNITY BENEFITS REQUIREMENTS IN OUR INCIDENT PROGRAMS AROUND REAL ESTATE.
UH, WE'RE NOT, WE'RE NOT PROPOSING TO CHANGE ANY OF THOSE OR MODIFY THEM.
WE, YOU KNOW, THEY'RE, THEY'RE GOOD.
IT'S IMPORTANT TO FOCUS ON LIVING WAGES AND PREVAILING WAGES AND STUFF, AND BRING EVERYBODY UP WITH THESE INCENTIVES.
SO WE'RE, WE'RE, WE'RE KEEPING THOSE AND, UM, YOU KNOW, OSHA CONSTRUCTION AND, AND ALL THAT.
SO, UM, THAT'S JUST KIND OF AN OVERVIEW JUST TO, JUST TO MAKE SURE FOLKS KNOW WE'RE NOT, WE'RE NOT WATERING ANY OF THOSE DOWN FOR THIS PROGRAM.
WE'RE JUST, WE'LL BE USING THEM AS THE BASELINE, UH, AND NEXT SLIDE.
AND I THINK THAT MIGHT'VE BEEN IT.
AND THAT WAS, THAT WAS THE END OF THE PRESENTATION.
UH, IN TERMS OF NEXT STEPS FOR Y'ALL, I'M GONNA BE, UH, YOU KNOW, WE'RE, WE'RE, WE'RE DOING PRESENTATIONS TO, UH, COMMISSIONS AND OTHER STAKEHOLDER GROUPS NOW.
UH, I'LL BE MEET, I'VE MET WITH A FEW, UH, DEVELOPER OR DEVELOPMENT AND, UM, CREATIVE SECTOR STAKEHOLDERS IN THE PAST SEVERAL WEEKS.
I'LL ALSO BE MEETING WITH, UH, SOME VENUE STAKEHOLDERS
[01:00:01]
LATER THIS WEEK TO KIND OF GO OVER THIS IN A LITTLE MORE DETAIL.UM, THE PLAN IS, AGAIN, FOR THIS TO GO TO CITY COUNCIL, UH, AT THE JULY 18TH MEETING.
AND THAT IS, THAT IS WHAT WE'RE, THAT'S WHAT WE'RE SHOOTING FOR.
UM, IN YOUR, SO YOU, YOU MENTIONED THAT YOU HAD MET, UM, WITH SOME MEMBERS OF THE DEVELOPMENT COMMUNITY.
DID YOU HAVE, DO YOU HAVE ANY FEEDBACK FROM, FROM THOSE MEETINGS YET, OR IS IT A LITTLE EARLY TO SAY IF THERE'S, YOU KNOW, SORT OF WHAT THE APPETITE IS FOR THIS? YEAH, I, I WOULD SAY GENERALLY QUITE POSITIVE.
UM, I, I, I THINK IT'S STILL, I THINK IT'S, IT'S A PRETTY NEW, UH, TYPE OF PROGRAM, BUT THE, THE RESPONSES HAVE DEFINITELY BEEN POSITIVE IN TERMS OF, OF HOW THIS COULD BE BENEFICIAL TO, TO THEIR PROJECTS.
AND SO THIS, IT'S PRIMARILY PROPERTY TAX INCENTIVES? YEAH, WE CAN DO, YEAH.
OUR INCENTIVES, UH, CURRENTLY ARE PRETTY MUCH LIMITED TO TAX REIMBURSEMENTS.
WE CAN ALSO, WE COULD ALSO DO, UH, SALES TAX REIMBURSEMENTS AND WE CAN ALSO DO, UH, REIMBURSEMENT ON SALES OF SALES TAXES RELATED TO LIKE CONSTRUCTION EQUIPMENT.
WHICH, WHICH, UH, WHICH IS PRETTY, UH, POTENTIALLY PRETTY SUBSTANTIAL IN THE CURRENT, UH, ENVIRONMENT.
SO, UH, AND THAT'S, THAT'S JUST WHERE WE'RE AT NOW.
ONE, ONE THING WE'LL, WE'LL INCLUDE IN THE GUIDELINES AND, UH, WE DO HAVE POTENTIAL TO DO OTHER THINGS IF IDENTIFY, IF WE CAN IDENTIFY OTHER FUNDING SOURCES OVER TIME.
BUT, UH, FOR THE START OF THE PROGRAM, WE'RE, WE'RE GONNA HAVE TO LIMIT IT TO THOSE REIMBURSEMENT, THAT KIND OF TAX REIMBURSEMENT FRAMEWORK, BECAUSE THAT'S, THAT'S WHAT WE HAVE THE, UM, SORT OF FINANCIAL, UH, AUTHORIZATION AND FISCAL BANDWIDTH TO DO.
BUT OVER TIME, WE ARE GOING TO EXPLORE OTHER CHANNELS TO HELP AUGMENT THAT.
SO IF IT'S A, FOR EXAMPLE, YOU USE THE, THE VENUE, UH, LIKE THE THEATER VENUE, AND SO LET'S SAY THAT'S SOME, THAT'S AN ORGANIZATION THAT HAS A LEASE.
UM, AND THEN WE WOULD ASSUME THEN THE, THE OWNER OF THE BUILDING WOULD BE THE ONE RECEIVING THE TAX INCENTIVES IF THEY OFFER RENTAL IN ASSISTANCE.
SO IF, IF I'M A VENUE, AND THEN I GUESS I, I PERSONALLY MAYBE COULD GET SOME SALES TAX IF I WAS INVESTING IN CAPITAL PROJECTS, BUT LIKE, WHAT COULD THAT RELATIONSHIP LOOK LIKE WITH THE VENUE? GO TO THE, THE LANDLORD AND SAY, HEY, CAN WE WORK SOMETHING OUT BASED ON THIS PROGRAM OR WHAT, WHAT ARE Y'ALL ENVISIONING WITH THAT? YEAH, THEY CERTAINLY COULD.
I THINK IT WOULD BE EITHER WAY.
IT COULD BE A DEVELOPER, UH, INITIATES IT.
AND THEN, UH, ONCE THE PROJECT IS DONE FINDS A TENANT BECAUSE WE DO ANNUAL TAX REIMBURSEMENTS.
WE HAVE A PRETTY, UH, WE HAVE A VERY STRONG ABILITY TO ENSURE THAT, UH, ANY, ANY RECIPIENT OF THE INCENT, ANY DEVELOPER THAT RECEIVES AN INCENTIVE, UH, ABIDES BY THE TERMS IN THE SPIRIT OF THE, OF THE DEAL.
SO THEY, THEY WOULD HAVE TO DEMONSTRATE THAT THEY ARE PROVIDING, UH, THAT, YOU KNOW, THEY HAVE A TENANT THAT, THAT THEY HAVE TENANTS OR A TENANT THAT MEETS THE CRITERIA THAT THEY, UH, APPLIED FOR, AND THAT THEY WERE PROVIDING LEASES THAT WERE AFFORDABLE IN THE, AND THE RANGE THAT THEY, UH, COMMITTED TO.
AND THEN IF THEY DID NOT, THEY WOULD, THEY WOULD NO LONGER RECEIVE, THEY WOULD STOP RECEIVING THE INCENTIVE.
UM, UH, IT COULD ALSO BE DONE IN A WAY WITH, UH, IT COULD ALSO BE INITIATED BY A TENANT, UH, WHO WORKS WITH THEIR, WHO WORKS WITH THEIR LANDLORD.
UM, ESSENTIALLY PART OF WHAT WE DO FOR ADMINISTRATION AND, AND PROCESS IS JUST ENSURE HAVE, YOU KNOW, PROCESS BASED WAYS TO ENSURE THAT, UH, THE TENANT IS BENEFITING, UH, DIRECTLY FROM, FROM AN AFFORDABLE LEASE.
SO, YOU KNOW, WE'RE GOING TO, WE'RE GOING TO NEED TO SEE, WE'RE GONNA NEED TO SEE SOME VERIFICATION OF THAT FROM THE, FROM, UH, A LANDLORD BEFORE WE RELEASE ANY INCENTIVE FUNDING.
AND COULD THIS PROGRAM, OR WOULD IT WORK IN COMBINATION WITH, UM, THE OTHER DEVELOPER INCENTIVES THAT WE'VE TALKED ABOUT THAT WAS MORE LIKE A DENSITY BONUS PROGRAM FOR OFFERING CREATIVE SPACE? YEAH.
IT COULD BE LAYERED ON TOP OF IT, UH, TO ALLOW FOR MORE, MORE FEASIBILITY AND MORE, UH, MORE AFFORDABILITY AND MAKE, HELP MAKE THE PROJECT PENCIL.
WELL, I THINK IT'S SUPER COOL, AS YOU KNOW, SO DAWN DID COME AND TALK WITH THE, OUR LAND USE WORKING GROUPS.
I'VE, I'VE HAD A BIG PREVIEW AND TIME TO THINK ABOUT IT.
UM, AND SO I JUST HAVE ONE LAST QUESTION, DAWN.
IN INCENTIVIZES OTHER PROGRAMS LIKE YOU OR, OR PROJECTS
[01:05:01]
LIKE YOU MENTIONED, MM-HMM,SO OTHER INDUSTRIES HAVE RECEIVED THESE TYPES OF BENEFITS.
I MEAN, I THINK, UM, REALLY KIND OF LARGE PROJECTS, UM, CAN BENEFIT FROM MORE CLASSICAL TYPES OF JUST LIKE STRAIGHT INCENTIVE DEALS BASED ON JOB, NEW JOB CREATION AND THINGS LIKE THAT.
WHEN WE'RE LOOKING AT, UM, STUFF IN THE CREATIVE SECTOR OR STUFF WITH SMALL BUSINESSES, OFTEN THE, YOU KNOW, THOSE AREN'T REALLY, THEY, THEY, THEY NEED DIFFERENT TYPES OF THINGS AND, AND DIFFERENT TYPES OF INCENTIVES MAKE SENSE FOR THEM.
UH, I WOULD, I WOULD SAY THOUGH, I MEAN, YOU KNOW, UH, MUSIC AND CULTURE ARE TWO OF THE MAJOR DRIVERS OF AUSTIN'S ECONOMY, BOTH FOR, YOU KNOW, IN TERMS OF TOURISM AS WELL AS JUST, JUST RAW ECONOMIC IMPACT AS WELL AS AMENITY VALUE AND MAKING THE PLACE A MORE ATTRACTIVE PLACE TO DO BUSINESS AND, AND, AND ALL THOSE THINGS.
SO I THINK IN, IN, IN THE SENSE THEY'RE, IT'S VERY SIMILAR JUST IN THE SENSE THAT, YEAH, THESE ARE IMPORTANT SECTORS THAT WE WANT TO INCENTIVIZE.
THEY'RE IMPORTANT TO THE LOCAL ECONOMY, AND THEY'RE IMPORTANT TO THE LOCAL CULTURE.
UM, WE, WE HAVE TWO OF THE BIGGEST FESTIVALS IN THE COUNTRY.
THEY'RE, THEY'RE BIG DEALS, AND WE DON'T, WE DON'T GET, YOU KNOW, IT'S IMPORTANT TO HELP ENSURE THAT WE, WE TREAT THOSE, THOSE SERIOUSLY.
UM, SO I'D SAY THE DIFFERENCE IS JUST THAT WE'RE LOOKING AT A, INSTEAD OF JUST A STRAIGHT LIKE INCENTIVE FOR LIKE A, A LARGE NUMBER OF CREATIVE JOBS, WE'RE TARGETING THESE SPECIFIC, UH, UH, SECTORS.
MORE LIKE, MORE LIKE SECTORS RESPONDING TO SPECIFIC NEEDS.
THEY HAVE TO HELP KIND OF ANCHOR AND STABILIZE THEM.
UH, BUT THERE'S SIMILAR, YOU KNOW, THE, THE, THE TYPES OF PROGRAMS WE'RE PROPOSING ARE, ARE ACTUALLY SIMILAR TO, TO, UH, TAX INCENTIVE PROGRAMS THAT ALREADY EXIST AROUND THE STATE FOR LOTS OF CITIES.
UM, LOTS OF CITIES INCENTIVIZE, UH, DIFFERENT TYPES OF REAL ESTATE DEVELOPMENT, UH, THAT, THAT ARE TIED TO STRONG COMMUNITY BENEFIT REQUIREMENTS.
AND THAT'S ALL WE'RE, THAT'S, THAT'S HONESTLY REALLY WHAT WE'RE DOING HERE.
WE'RE JUST SPECIFYING THAT, YOU KNOW, PART OF OUR PRIORITY COMMUNITY BENEFIT REQUIREMENTS ARE AFFORDABLE SPACE FOR, FOR CREATIVES, FOR VENUES, AND FOR LOCAL SMALL BUSINESS.
I, I MEAN, I JUST HAVE ONE LAST COMMENT THAT I DO THINK THAT THIS IS THE CITY TAKING A VERY LIKE GROWNUP INVESTMENT ORIENTED ATTITUDE TOWARDS, UH, CULTURAL PROJECTS AND THE CULTURAL LIFE OF AUSTIN.
AND WE HAVE DEMONSTRATED THIS IN OTHER SECTORS AND, UM, YOU KNOW, IT'S, IT'S VERY SIGNIFICANT THAT NOW THAT THAT MUSIC AND ARTS ARE BEING TREATED WITH THE SAME SORT OF, UM, INVESTMENT PHILOSOPHY.
YOU COMMISSIONER PAT, UH, COMMISSIONER CARVALLO.
UH, THANKS FOR ALL YOU DO THIS.
YOU MUST BE LIKE THE BUSIEST PERSON ALIVE.
UH, I JUST HAVE LIKE A COUPLE PROBABLY PRETTY SIMPLE QUESTIONS.
UH, AND IT STARTS WITH A COMMENT.
THE, THE LEASE THAT A LOT OF THE VENUES HAVE IN TOWN THAT I'VE BEEN ABLE TO KIND OF SEE, OR JUST SOME OF THE ONES THAT I'VE SEEN AROUND THEM, THE ONES THAT I HAVE, UH, ARE TRIPLE NET PAYS.
IS THERE A WORLD WHERE THEY GET REIMBURSED FOR TAXES THAT MY LEASE ALREADY PAYS FOR, AND THEY GET TO DOUBLE DIP ON THE, THE TAX REIMBURSEMENT PLUS WHAT I HAVE TO PAY IN TRIPLE NET? OR WOULD IT BE EASIER TO GIVE THIS TAX REIMBURSEMENT TO THE VENUES THEMSELVES SO THAT THEY CAN PAY FOR THEIR TRIPLE NET THAT THEY'RE ALREADY ON THE HOOK FOR WITH THESE LANDLORDS? YOU KNOW, AT THE END OF THE YEAR, I JUST GET ANOTHER CHECK THAT SAYS, I DIDN'T PAY ENOUGH TRIPLE NET, GIVE ME MORE MONEY.
MY LANDLORD OWNS LIKE 20 PROPERTIES IN TOWN, AND, UH, IT, THIS MIGHT BE REALLY BENEFICIAL TO HIM IF YOU CAN GET TAXES TWICE FROM ME AND FROM THE CITY OF AUSTIN.
I'M NOT, I NEED TO THINK ABOUT THE, THE DOUBLE DIPPING PART, BUT IN TERMS OF, OF, OF BEING ABLE TO HAVE, UH, TO HAVE TAX REIMBURSEMENTS THAT PASS THROUGH TO VENUES THAT ARE LEASING, BUT PAYING TRIPLE NET, WHEN, WHEN WE'RE THINKING ABOUT THAT THIRD CATEGORY, THE CULTURAL PRESERVATION CATEGORY, UM, THAT WOULD SORT OF FOR, YOU KNOW, THAT WOULD BE ELIGIBLE FOR VENUES THAT LEASE.
UH, AND WHAT WE DO IS JUST MAKE SURE THAT THERE'S SOME SORT OF DOCUMENTATION AND PROOF THAT THAT YEAH, THE TRIPLE NET, THE, THE, THE TAX REIMBURSEMENT IS PASSING
[01:10:01]
THROUGH AND GOING TO THE VENUE.UM, AND WE HAVE, WE HAVE SOME, UM, UH, YOU KNOW, CASE STUDY AND PRECEDENTS FOR OTHER PROGRAMS LIKE THAT.
THERE'S ONE IN NEW YORK AND IT'S ESSENTIALLY A, IT'S IN A SECTION OF NEW YORK CITY AND IT IS A AFFORDABLE COMMERCIAL INCENTIVE PROGRAM.
AND THEY JUST HAVE A DUAL FORM THAT HAS TO BE SIGNED BY BOTH THE DEVELOPER AND THE, OR EXCUSE ME, BY THAT PROPERTY OWNER AND THE TENANT THAT THAT ASSURES THAT THE TENANT WILL BE RECEIVING, YOU KNOW, OR HAS RECEIVED, UM, THE REIMBURSEMENTS AND NOTARIZED AND, YOU KNOW, THAT KIND OF THING.
SO, UH, SO IN THAT CASE, YEAH, FOR THE CULTURAL PRESERVATION, THE INTENT IS THAT THE INCENTIVE WOULD, WOULD PASS THROUGH AND GO TO THE CREATIVE SPACE, BUT THE AFFORDABLE SPACE ONE MM-HMM.
THAT JUST PAYS THE TRIPLE NET STRAIGHT TO THE, OR THE TAX REIMBURSEMENT TO THE, TO THE LANDLORD, RIGHT? YEAH.
IT WOULD BE BASED ON TAX REIMBURSEMENT, UH, OF THE PROJECT.
UM, SO THAT WOULD GO TO THE LANDLORD AND THEN IN THAT CASE, THE, THE THING WE'D BE LOOKING FOR IS TO DO AN AFFORDABLE LEASE TO THE, TO THE TENANT, UH, AND DEMONSTRATE AND PROVE THAT WE COULD ALSO PULL IN.
THAT BEING SAID, WE COULD PULL IN EITHER DIRECTLY AS A REQUIREMENT OR THROUGH, UH, BONUS POINTS, UH, THAT THEY ALSO REIMBURSE LIKE THE, THE SPECIFIC LIKE, UH, TRIPLE NET TAX PORTION, UH, FOR THE, FOR THEIR TENANT INTO THAT.
SO THAT'S SOMETHING WE COULD FACTOR INTO IT TOO.
YEAH, THAT WOULD BE AWESOME IF IT COULD.
YEAH, IF IT COULD LOWER, OH YEAH, SURE.
THE LEASES TRIPLE NET AND THE LANDLORD GETS THIS, YOU KNOW, BIG BONUS OF TAX REIMBURSEMENT AT THE END OF TAX SEASON, THEN EVERYBODY KIND OF WINS.
AND IS THERE A LIAISON FROM THIS PROGRAM THAT WOULD HELP KIND OF LIKE SELL THIS PROGRAM TO LANDLORDS? IF LIKE, AS A TENANT, I COULD BE LIKE, HEY, MR. LANDLORD OF A LOT OF THINGS, CAN I HAVE THESE PEOPLE THAT CAN GIVE YOU SOME PRETTY GOOD TAX BENEFITS HERE IF YOU GIVE ME A GROUND LEASE MM-HMM.
LIKE, DO, IS THERE SOMEBODY THAT CAN HELP IF IT'S SELL THIS? I MEAN, IF IT'S A GOOD NI IF IT'S A 99 YEAR LEASE, WE'LL NEED TO FIGURE OUT SOMETHING, EVEN ONE THIRD YEAR EVEN BETTER.
SO IN TERMS OF IMPLEMENTATION, UH, THE GOAL IS TO GET IT APPROVED BY COUNCIL IN JULY AND THEN TRY AND IMPLEMENT, UH, IN THE NEXT FISCAL YEAR.
SO, UH, AT LEAST BY THE SPRING, UH, HOPEFULLY SOONER, HOPEFULLY BY FALL IF WE CAN.
BUT, UH, THIS, THIS IS A, THIS WILL BE A SUBSTANTIAL PROGRAM TO ROLL OUT.
SO WE'RE GONNA TRY, AND I DON'T WANNA OVER PROMISE AND UNDER DELIVER.
WE'RE DEFINITELY PLANNING ON ROLLING THIS OUT IN, IN NEXT, NEXT FISCAL YEAR.
UM, BUT, UH, THERE WILL BE, THERE WILL BE STAFF WHO ARE IN CHARGE OF THIS PROGRAM AND, UH, WE'LL WORK AND FIGURE OUT THE BEST WAY TO PROMOTE IT AND MAKE SURE IT'S, IT'S WELL MARKETED.
HOW ARE YOU DOING, SIR? GOOD EVENING.
UH, THANK YOU FOR THE, FOR THE INFORMATION.
I'VE GOT A COUPLE OF QUESTIONS HERE.
ONE, WELL, ONE, THANK YOU ACTUALLY VIA, UH, CREATIVE SPACE BONUS INCENTIVE, THE EXPANDED FACILITATION OF AFFORDABLE COMMERCIAL SPACE, RESTRICTIVE, UM, COVENANTS AND NEW CONSTRUCTION FOR, UM, UH, MUSIC VENUES.
THE ONE QUESTION THAT I HAD, BECAUSE I, I DO SEE IT THAT THERE'S LIKE A, AN INCENTIVE FOR VENUES TO BE ON, OR SOME KIND OF CREATIVE SPACE TO BE ON THE GROUND FLOOR AS SOME SORT OF INCENTIVE, WHICH IS ALSO AN AMAZING THING.
THE QUESTION THAT I HAVE IS, IS THAT PART OF A RESTRICTIVE OVERLAY, OR IS THAT, UH, UH, JUST LIKE SOME, JUST AN INCENTIVE.
AND ARE THOSE THE SAME THING? THEY'RE, THEY'RE POTENTIALLY COMPLIMENTARY.
THIS DOESN'T REQUIRE AN OVERLAY.
THIS IS JUST AN INCENTIVE DEAL.
SO THIS IS JUST A CONTRACT AND IT'S JUST FINANCE, BUT OUR INTENT IS THAT THEY COULD BE, UM, THEY COULD BE KIND OF COUPLED OR LIKE LAYERED TOGETHER TO HAVE STRONG, YOU KNOW, ADD IN THE, ADD IN THE TOOLS AND LAYER THE TOOLS THAT CAN HELP, UM, SUPPORT AFFORDABILITY FOR, FOR SPACES.
UH, 'CAUSE I, I KNOW THAT WE WERE TALKING, UH, AT THE LAST MEETING ABOUT THERE BEING, YOU KNOW, A RESTRICTIVE OVERLAY AND I THINK THAT WE DECIDED THAT WE WERE WANTING TO DO THAT, RIGHT? YEAH.
AND THAT, AND, UH, YES, THAT IS, YEAH, WE, WE GOT THAT.
UM, AND, UH, THEY DON'T, UH, IT'S SOMETHING THAT, SO, SO DEFINITELY AN AREA THAT HAS THE CREATIVE DISTRICT OVERLAY, UH, OR IF, IF THE RESTRICTIVE OVERLAY HAPPENS, THAT WOULD CERTAINLY COUNT AS WELL.
THOSE WOULD BE TARGET GEOGRAPHIES FOR LIKE, WHERE WE ENCOURAGE THESE INCENTIVES TO BE DONE.
[01:15:01]
BUT IT WOULDN'T HAVE TO BE APPLIED TO THAT, OR YOU WOULDN'T HAVE TO HAVE THAT TO USE IT, BUT THAT WOULD, IT WOULD SORT OF BE, UH, IT WOULD BE AN ENCOURAGED THING IN TERMS OF BONUS POINTS OR, OR TARGETING.UH, THE OTHER THING WAS THAT THERE, I, MAYBE I MISSED IT, BUT THERE WASN'T, I KNOW THAT WE WERE TALKING ABOUT, UH, THE BRETT RIVER CULTURAL DISTRICT, LIKE A SUBDISTRICT ACTUALLY BEING CREATED WITHIN, UM, WITHIN THIS NEW ZONING AND THE PAPER DISTRICT AND ALL THAT STUFF.
IS, IS THERE ANY MOVEMENT ON THAT OR IS THAT HAPPENING THAT, UH, WE'RE STILL TALKING WITH, UM, THE DISTRICTS ON THAT AND, UH, THEY'LL BE INVOLVED IN SOME OF THE STAKEHOLDER GROUPS I'M DOING, UH, LATER THIS WEEK.
UH, I CAN SAY THE COUNCIL DID PASS AN ITEM LAST WEEK TO DEDICATE A VARIETY OF LIKE, DOWNTOWN FUNDS AND FEES TO THE RIGHT AGRICULTURAL DISTRICT, WHICH IS SORT OF IN THIS, IN THE SPIRIT OF THAT.
UM, YEAH, THIS, AND, AND AGAIN, SO THIS IS KIND OF THE FINANCIAL PROGRAM AND ALL THAT, ALL THE DENSITY BONUS STUFF AND THE SUBDISTRICT STUFF IS MORE, IS LIKE A REGULATORY PROGRAM.
UH, AND, AND NO, THEY'RE UNFORTUNATELY GONNA BE CONFUSING.
THEY CAN, THEY CONFUSE ME AND I'M WORKING ON BOTH OF THEM.
BUT, UM, THEY WILL BE GOING, CURRENTLY, THEY'RE PLANNING TO GO TO COUNCIL ON THE SAME DAY, UM, ON JULY 18TH.
UM, AND THAT WOULD BE, UM, SO, SO THEY BOTH BE ADOPTED AND LIKE I SAID, THAT COULD, THE, THE INTENT IS THEY'D BE COMPLIMENTARY.
SO WE'RE TALKING ABOUT TWO COM TWO SEPARATE THINGS THAT ARE BOTH COMPLIMENTARY TO EACH OTHER.
BOTH OF THEM ARE GOING TO COUNCIL ON THE 18TH OF JULY AND RED RIVER CULTURAL DISTRICT.
AND THE, UH, ZONING, UH, OF THAT IS THE SUBDISTRICT, IS, IS IS PART OF THAT CONVERSATION? CORRECT.
UM, ANY OTHER QUESTIONS, COMMENTS? THANK YOU, UH, DON, UH, THANK YOU SO MUCH FOR, UH, THIS VERY DETAILED WORK, UH, THAT YOU'RE DOING.
UM, I, WE REALLY APPRECIATE THAT FROM THE COMMISSION.
UH, I THINK, THANK YOU VERY MUCH.
THINK IT WOULD BE INTERESTING.
WE ALL SHOULD WATCH
UH, SORRY, DON, YOU'RE SAYING SOMETHING.
OH, I JUST, I JUST SAID THANK YOU VERY MUCH.
[6. Update on live musical performances for Music Commission meetings by AnneCharlotte.]
ON THE AGENDA IS, UH, UPDATE ON LIVE MUSICAL PERFORMANCES FOR MUSIC COMMISSION MEETINGS BY, AND COMMISSIONER PATTERSON.SO THIS IS, UH, THE, THIS WILL BE A SPECIAL CALLED MEETING FEATURING LIVE PERFORMANCES.
SO SPECIAL CALLED MEETING OF THE MUSIC COMMISSION.
UH, WE TOOK A LOOK AT THE SPACE AT THE LIBRARY.
SO WE'RE TALKING WITH, UH, THEM ABOUT, UH, SHELBY AND GREG AND I WENT OVER THERE, AND SO IT'S LOVELY, BEAUTIFUL ROOFTOP.
SO, UH, THEY OFFERED THE DATE OF SEPTEMBER THE 13TH, WHICH IS A FRIDAY EVENING.
SO IT WOULD ACTUALLY GO FROM EIGHT TO 10:00 PM WE HAVE TO WORK WITH THE LIBRARIES PUBLIC HOURS.
SO THAT'S WHY IT'S A LITTLE LATER IN THE EVENING, BUT ALSO BE A LITTLE BIT COOLER.
UM, WE HAVE A MEETINGS IN, UH, SCOTT AND I AND, UM, SHELBY WITH THE CLERK'S OFFICE THIS WEEK TO TALK ABOUT THE, YOU KNOW, ALL THE PROTOCOL AROUND HAVING, UH, A SPECIAL CALLED MEETING.
UM, SO, UH, VOLLEY, I'LL KEEP YOU UPDATED ON THAT TOO AS OUR CHAIR.
UH, SO YEAH, MUSIC, WE'LL HAVE A SHORT MUSIC COMMISSION PRESENTATION, BUT MOSTLY IT'LL BE, YOU KNOW, A MIXER.
AND, UH, SHELBY HAS SENT US A LIST OF BANDS THAT HAVE, YOU KNOW, IN THE VARIOUS CHANNELS, CONTACTED THE CITY ABOUT, UM, LIVE MUSIC PERFORMANCES.
SO, SCOTT, AND I'LL TAKE A LOOK THROUGH THOSE.
UM, WE'D LIKE TO HAVE SOME SNACKS AND, UH, MOCKTAILS HAVING ALCOHOL IS A BIT OF AN ISSUE.
SO WE'RE GONNA GO WITH MOCKTAILS FOR THIS.
UM, SO I'M GONNA BE LOOKING INTO A CATERER AND SHELBY, WHAT ARE SOME OTHER DETAILS THAT I'M FORGETTING THAT WE NEED TO DO? I THINK EVERYTHING
SHELBY MITCHELL PROGRAM, SOMETHING FOR THIS
UH, COMMISSIONER PATTERSON, YOU HIT ON EVERYTHING.
I WOULD STRONGLY ENCOURAGE, UM, ONE, I WANNA SAY THANK YOU SO MUCH, COMMISSIONER PATTERSON, YOU'VE REALLY TAKEN THIS ON SCOTT.
WE STARTED THIS TOGETHER, BUT I REALLY FEEL LIKE YOU'RE GONNA NEED HELP.
[01:20:01]
BE MINDFUL OF THOSE THAT ARE SPEARHEADING THIS.UM, BE MINDFUL OF YOUR PEERS AND WHEN THE TIME COMES, I KNOW THAT I, I TRUST THAT SHE'LL TAP IN AND, AND REACH OUT TO PEOPLE, BUT SO FAR THEY'RE STILL DEVELOPING.
BUT WHEN THE TIME COMES, PLEASE BE READY TO HELP THIS, UH, SPECIAL MEETING COME TO LIFE.
BUT UNTIL THEN, WE'LL REPORT, UH, WHATEVER DETAILS WE FIND OUT, ESPECIALLY WITH THE MEETING COMING UP WITH THE CLERK'S OFFICE THIS WEEK.
I JUST HAD A QUESTION AS, OH, YEAH, YEAH, PLEASE GO AHEAD.
I HAD A QUESTION JUST AS FAR AS THE DOCUMENTATION PROCESS.
I KNOW THAT SOME OF THE VIDEOS HAVE BEEN DONE AT AUSTIN, UH, PUBLIC ACCESS, I'M A PRODUCER OVER THERE AS WELL, SO I KNOW THERE'S A LOT OF FREE RESOURCES FOR VERY, VERY HIGH, UM, QUALITY DOCUMENTATION.
AND SO IS THERE ANYTHING THAT'S BEEN KIND OF OUTLINED AS FAR AS WHO'S GONNA BE COVERING IT? AND IF IT'S A COMMISSIONED MEETING, IS IT KINDA LIKE THE A TX IN? YEAH.
UH, YEAH, SO THAT'S A REALLY, SO WE'LL NEED SOME SOUND EQUIPMENT FOR THE BANDS, THAT'S A CONSIDERATION.
AND THEN ALSO THE LIVE STREAMING PART OF IT.
SO THAT IS ACTUALLY A GOOD AREA TO DELEGATE TO SOMEONE IN ALL OF THOSE.
SO THANK YOU COMMISSIONER PRICE FOR RAISING YOUR HAND
SO, BUT YEAH, YOU HAVE A LOT OF EXPERTISE IN THIS AREA.
SO THAT'S SOMETHING YOU CAN HELP US FIGURE OUT.
UM, ANY OTHER QUESTIONS, COMMENTS? WE ARE ALSO WORKING ON A POTENTIAL JOINT ARTS AND MUSIC COMMISSION MEETING, SO I GUESS WE WOULD HAVE TO FIGURE OUT THE PROTOCOL AROUND THAT.
WE CAN'T DO ONE, HAVE TWO SPECIAL MEETINGS IN THE SAME QUARTER.
YEAH, WE CAN'T, SO THE, THE JOINT ARTS AND MUSIC WOULD HAVE TO BE, I MEAN, IT COULD BE IN THE LAST QUARTER, THE NEW FISCAL YEAR BASICALLY, IF WE HIT SEPTEMBER FOR THIS, RIGHT? YEAH, I GUESS SO.
PROBABLY OCTOBER AND NOVEMBER.
WELL, I THINK BOTH OF THESE WOULD BE IN THE NEW FISCAL YEAR.
SEPTEMBER, IF IT IS SEPTEMBER, IT'S STILL THIS FISCAL YEAR, RIGHT? OH, I DON'T KNOW.
YEAH, OCTOBER IS THE START OF THE NEW FISCAL YEAR, SO, OH, SORRY.
UM, YEAH, SO, BUT YEAH, THEY CAN'T BE IN THE SAME QUARTER.
SO IF THIS IS IN SEPTEMBER, THEN WE'D HAVE TO LOOK AT OCTOBER, NOVEMBER, DECEMBER FOR JOINT ARTS AND MUSIC.
I'LL TRY TO GET SOMETHING GOING ON THAT FRONT.
AND I JUST WANTED A QUICK REMINDER TO TELL EVERYONE TO SIGN UP THROUGH OUR PERFORMANCE OPPORTUNITIES FORM ON ATX MUSIC.ORG IF THEY'RE NOT PART OF THE DATABASE THAT GREG, UH, MANAGES FOR US.
AND THAT'S HOW WE TAKE IN NAMES OF MU, YOU KNOW, QUALIFIED MUSICIANS THAT ARE INTERESTED IN ANY OF THESE OPPORTUNITIES.
UH, PLEASE GO THROUGH THAT PERFORMANCE OPPORTUNITIES FORM@ATXMUSIC.ORG.
JUST GO TO THAT HOMEPAGE, CLICK ON PERFORMANCE OPPORTUNITIES, AND ALL THE INFORMATION IS THERE.
UM, COMMISSIONER? YEAH, THAT'S IT.
I JUST, YOU KNOW, IF ANY, MAINLY THE THING THAT I WANTED TO BRING TO EVERYBODY TODAY IS IF THERE'S ANY CONCERNS ABOUT SEPTEMBER 13TH, THAT'S THE DATE THAT, YOU KNOW, THAT I'D LIKE TO GO WITH THE FUTURE.
THE OTHER DATES GET INTO, WE HAVE THE CONFLICT WITH THE, POSSIBLY THE ARTS MU MEETING, AND THEN ALSO GETTING INTO OCTOBER.
THERE'S ACL, UM, YEAH, ACL FEST.
SO THAT'S REALLY OUR BEST LAST, YOU KNOW, DO YOU HAVE TWO DATES AVAILABLE OR IS IT ONE RIGHT NOW UNDER CONSIDERATION? THAT'S THE ONLY ONE THAT'S IN SEPTEMBER.
THE OTHER ONES ARE LIKE RIGHT AROUND, LIKE, THEY GET INTO WHEN A C L'S IN TOWN, FORMULA ONE, THE HOLIDAYS.
SO THEY, THIS WAS THE MOST IDEAL OPTION.
UM, WHAT, WHAT VENUE IS THIS GONNA BE HELD AT? SO IT'LL BE AT THE CENTRAL LIBRARY DOWNTOWN ON THEIR ROOFTOP.
AND THEY USE IT FOR SPECIAL EVENTS.
I MEAN, THEY EVEN HAVE LIKE WEDDINGS AND PARTIES UP THERE.
SO IT'S, IT'S ESSENTIALLY A RENTAL VENUE AND THEY HAVE STAFF THERE THAT HELPS, YOU KNOW? MM-HMM.
SO THEY KNOW ABOUT, YOU KNOW, HOW YOU NEED TO GET SECURITY, YOU NEED SOUND EQUIPMENT.
SO, SO WE HAVE SOMEBODY THERE TO BE A LIAISON TO HELP US, UM, HOST IT THERE.
SO WE TECHNICALLY NEED QUORUM ON THIS MEETING ON THAT ONE.
IF WE CALL IT MUSIC COMMISSION MEETING, THIS, THAT, I MEAN, EVERY, ALL OF US WILL BE THERE NO DOUBT.
BUT IF SOMEBODY CAN'T MAKE IT, THAT'S WHY I JUST WANNA A GOOD QUESTION ASK.
BECAUSE IF YOU'RE CALLING A SPECIAL MEETING, IT'S A GOOD QUESTION.
UH, BECAUSE IF THAT'S THE CASE, AND IF WE NEED THAT, THEN I THINK WE SHOULD DO A QUICK POLL OR SOMETHING AND, UH, MAKE SURE THAT FOLKS ARE AVAILABLE.
NOT, NOT NECESSARILY AN EASY DATE FOR MUSICIANS, YOU KNOW, SO IF YOU'RE PLAYING YEAH, YEAH.
THE LIBRARY'S A LITTLE LIMITED
[01:25:01]
ON WHEN THEY CAN OFFER THINGS, BUT THEY CLOSE EARLIER ON FRIDAYS.SO THAT'S WHY THOSE WERE, SO THERE ARE NO DATES AVAILABLE PRIOR TO SEPTEMBER.
THEY'RE ALL SEPTEMBER OR AFTER? I DON'T, I DON'T THINK THERE WERE.
UM, WE CAN DOUBLE CHECK THE EMAIL THAT HE SENT.
PLUS WE WERE CONCERNED ABOUT THE HEAT.
HE SENT US A LOT OF DATES, BUT WE ALSO NEED TO CONSIDER THE GRANT SEASON THAT WE'RE IN, UM, FOR A CERTAIN LEVEL OF SUPPORT FROM STAFF, BECAUSE THIS IS Y'ALL'S PROJECT, BUT EVEN GETTING THE WORD OUT, WE WANNA BE MINDFUL OF THAT.
WE WANT A GOOD RUNWAY SO THAT THIS IS SUCCESSFUL AND THAT PEOPLE JUST QUITE FRANKLY, HEAR ABOUT IT.
SO WE DON'T WANNA DO IT TOO SOON.
AND SO THANK YOU COMMISSIONER PATTERSON FOR LISTENING TO THAT.
SO IN THE SUMMERTIME IS CUTE, BUT SOMETHING AFTER THAT IS IDEAL.
SO YEAH, NO, ABSOLUTELY UNDERSTAND THAT.
THE ONLY REASON I'M ASKING IS IF WE CAN, YOU KNOW, THROW OUT TWO OPTIONS TO FOLKS, THEN WE KNOW WHERE MOST OF THE FOLKS ARE AVAILABLE.
IF A POLL IS NECESSARY, WE CAN TALK ABOUT THAT OFFLINE AND SEE WHICH STATES YOU ALL PREFER.
I I THAT I THINK WE'RE ON THE MONEY WITH, WITH THIS, YOU KNOW, I MEAN, THIS IS THE HOTTEST YEAR ON RECORD ALREADY, SO I THINK SUMMER'S
I'VE REACHED OUT TO SO MANY PEOPLE.
AND THEN THERE'S, YOU KNOW, WE DON'T WANNA DO IT TOO LATE IN THE FALL, BECAUSE THAT'S THE BUSY SEASON FOR EVERYBODY.
WE, WE, WE WILL, WE CAN THROW IT OUT, WE CAN THROW OUT A DOODLE OR SOMETHING, BUT I MEAN, I WILL BE AVAILABLE ON, ON FRIDAY THE 13TH.
UH, AND I JUST WANNA REMIND PEOPLE, IT'S NOT LIKE, I DON'T WANT US TO LOSE FOCUS OF WHY WE'RE DOING THIS.
THIS IS TO INTRODUCE PEOPLE TO THE MUSIC COMMISSION.
AND WE CAN GO FOR A GOAL FOR NUMBERS, BUT I, THE CONTENT WILL BE MOST IMPORTANT.
I TRUST AND BELIEVE THAT SOMEBODY WILL NOT BE AT EVERYBODY'S SHOW AND OR THEY WILL BE WILLING TO SUPPORT US FOR THIS ONE DAY.
SO DON'T GET CONSUMED BY MAKING IT THE BIGGEST OR THE BESTEST THING.
LIKE, I THINK THAT, OR BESTEST.
I DID SAY THAT, AND I, AND I STAND ON THAT.
UM, BUT YEAH, LET'S KEEP FOCUS OF WHAT WE DO ALL THE TIME.
WE WANT PEOPLE TO LEARN ABOUT THAT AND REALLY ALSO GIVE THEM INCENTIVE BY COMING TO SEE THEIR FAVORITE ARTISTS OR THEIR FRIENDS.
IT DOESN'T HAVE TO BE OVERWHELMING.
I DON'T WANT THIS TO BE OVERWHELMING FOR YOU ALL.
SO, YEAH, I THINK SEPTEMBER IS GOOD, BUT LET'S TAKE A POLL ON A DATE.
THAT'S EASY TO DO FOR Y'ALL'S CONVENIENCE.
BUT AS FAR AS THE COMMUNITY, DON'T SWEAT IT.
SOMEBODY'S GONNA BE THERE AND WE'RE GONNA GET A CHANCE TO TEACH THEM ABOUT IT.
WHAT'D YOU SAY? IF WE HAVE IT, THEY'LL COME.
I HAVE A FEW PEOPLE THAT WILL PULL UP, WE'LL GET NUMBERS, BUT CONTENT IN THE MEETING.
THAT'S WHY WE'RE INVITING PEOPLE IS TO LEARN ABOUT THE MUSIC COMMISSION.
ANYONE ELSE? COMMISSIONER DAVILA ARE, UH, IS THE PLAN, LIKE FOR ONE, ONE MUSICAL GROUP OR SEVERAL OR SO WE CAN HAVE WITH, BECAUSE OF LIKE, SET UP THE TIMEFRAME THAT WE HAVE FOR SETUP AND BREAKDOWN.
WE HAVE LIKE SIX HOURS, BUT SO WE NEED LIKE TWO HOURS TO SET UP AND TWO HOURS TO BREAKDOWN.
SO IT'S LIKE A TWO HOUR PARTY.
SO PROBABLY NO MORE THAN THREE.
THAT WOULD BE SHORT SET, SHORTER SETS IF WE DID THREE.
BUT OF COURSE WE WOULD WANNA HAVE, YOU KNOW, GENRE DIVERSITY TO KEEP IT INTERESTING.
WHAT, WHAT I WAS, UM, WHAT I WAS THINKING OF, BECAUSE THAT'S, UH, DID YOU SAY SEPTEMBER 16TH OF SEPTEMBER WEEK? UM, NEXT INDEPENDENCE DAY.
AND, UH, YOU KNOW, IT MIGHT BE A GOOD TIME TO BE TO YEAH, YEAH.
I HAVE A BUNCH OF PA EQUIPMENT IF YOU GUYS NEED PA IF YOU'RE DOING PRODUCTION STUFF.
WE'VE GOT THAT
[7. Presentation on budget recommendation for marketing and advertising for venues and musicians by Chris Hawkes and Scott Strickland, Secretary.]
ITEM IS PRESENTATION ON BUDGET, RECOMMENDATION FOR MARKETING AND ADVERTISING FOR VENUES AND MUSICIANS BY CHRIS HAWKS AND COMMISSIONER STRICKLAND.I'LL, I'LL, I'LL BE STARTING THIS OFF.
I, I THOUGHT MIXING INDEPENDENCE DAY.
OKAY, SO THIS IS, UH, UH, THE, THE MUSIC COMMISSION VOTED ON A NUMBER OF IN, UH, BUDGET RECOMMENDATIONS THAT COUNCIL IS
[01:30:01]
GOING TO BE TAKING UP.AND CONSIDERING THIS IS, I DON'T REALLY KNOW, UH, IF THIS IS THE RIGHT WAY OF DOING IT, BUT IF THIS IS SOMETHING THAT I'M PRETTY PASSIONATE ABOUT, AND I KNOW THAT CHRIS, UH, IS, IS PASSIONATE ABOUT CHRIS HAWKS HERE IS PASSIONATE ABOUT, UM, WE'RE BOTH MUSICIANS THAT TOUR AND DO ALL, ALL THAT STUFF, AND HE'S WAY MORE, UM, HE'S A LOT BETTER OF A MUSICIAN THAN I AM.
UH, BUT, UH, WE, AND THAT'S ON THE RECORD TOO.
UM, BUT THIS IS SOMETHING THAT WE'VE BEEN TALKING ABOUT ACTUALLY FOR A WHILE, AND I WANTED TO BRING IT TO THE COMMISSION JUST TO KIND OF, KIND OF FLESH IT OUT A LITTLE BIT AND THEN SEE WHAT WE COULD DO IN TERMS OF, UM, MAYBE PRESENTING IT TO COUNCIL, SEEING WHAT THEY CAN DO, EVEN THOUGH IT'S ALREADY A BUDGET RECOMMENDATION, WHICH IS KIND OF CONFUSING.
SO, UM, IT'S JUST A NEW KIND OF THING THAT WE'LL SEE WHAT HAPPENS.
SO I'M GONNA GO THROUGH A LITTLE BIT OF HISTORY AND THEN CHRIS IS GONNA TAKE IT AWAY, AND THEN I'M GONNA CLOSE IT OUT AFTER THAT.
SO, UH, AND THIS IS, I'M GONNA START WITH PEOPLE THAT ARE WATCHING THIS, ASSUMING IF THEY KNOW NOTHING ABOUT ANYTHING THAT WE DO.
AND SO THERE'S THIS THING THAT'S CALLED HOTEL OCCUPANCY TAX.
AND BASICALLY HOTEL OWNERS, OPERATORS, MANAGERS, THEY COLLECT STATE HOTEL OCCUPANCY TAX, UM, THEIR GUEST ROOM IN THIS SPACE.
UM, HOTELS THAT COST $15 OR MORE EACH DAY.
THIS IS LIKE LITERALLY VERBATIM STRAIGHT FROM THE, UM, FROM THE CITY ORDINANCE.
SO, UH, THE TAXES ARE APPLIED TO HOTELS, MOTELS, BUT ALSO TO BED BREAKFASTS, CONDOMINIUMS, APARTMENTS, HOUSES, LOCAL HOTEL TAXES APPLY TO SLEEPING ROOMS COSTING MORE THAN $2 EACH DAY.
SO IF SOMEONE IS COUCH SURFING AND THEY'RE PAYING RENT, TECHNICALLY THEY SHOULD BE DOING A HOT TAX, BUT THAT'S ANOTHER CONVERSATION FOR ANOTHER DAY.
IN, UH, SEPTEMBER OF 2019, THE CITY COUNCIL VOTED FOR A 2% INCREASE IN HOT FUNDS FROM 7% TO 9%, WHICH, UH, WERE TO BE USED FOR CULTURAL ARTS, HISTORIC PRESERVATION AND MUSIC.
AND I SAY THAT IT'S ALL MUSIC.
SO EVERYTHING FROM STUDIOS TO RECORDING, WRITING, WHATEVER IT IS, UM, TECHNICALLY IT COULD BE USED FOR THIS.
UM, FOR THIS FUND, WE TECHNICALLY RESTRICTED IT TO LIVE MUSIC FUND, WHICH WE'VE NOW OPENED UP, UM, FOR BASICALLY EVERYTHING ACROSS THE BOARD.
AND THANK YOU, UM, UM, ERIC SHAMLEY FOR DOING THAT.
SO, AND YOUR TEAM, SO CITY CODE SECTION 11 2 8 B FUNDED THE CONVENTION CENTER EXPANSION, WHICH IS WHAT THIS IS TIED TO.
SO 2% INCREASE DRILL DOWN IN THE THREE BUCKETS, CULTURAL ARTS, HISTORIC PRESERVATION, AND MUSIC PERFORMANCE FOR STUDIO RECORDING, ET CETERA.
AND THIS IS, IF I'M WRONG ABOUT THIS, CORRECT ME AND I WILL MAKE THE CORRECTION.
15% OF 2% GOES TO LIVE MUSIC FUND.
15% OF 2% GOES TO HISTORIC PRESERVATION.
15% OF 2% GOES TO CULTURAL ARTS.
THAT'S NEXT ELEVATE, THRIVE, THE REMAINDER, I SPELL THAT RIGHT, OF THE FUNDS GO TO PAY FOR THE CONVICTION CENTER EXPANSION, THAT ALSO INCLUDES PAYING DOWN DEBT, ET CETERA, ET CETERA.
THESE FUNDS ARE COLLECTED IN THE FISCAL YEAR.
THE FISCAL YEAR RUNS FROM OCTOBER ONE TO SEPTEMBER 30TH AS KIM MCC CARSON, UM, POINTED OUT EARLIER IN THE MEETING.
IT'S OCTOBER ONE TO SEPTEMBER 30TH.
IN SEPTEMBER, 2023, IT WAS REPORTED THAT AT THE END OF THE YEAR, INTAKE PURPOSE FOR THE LIVE MUSIC FUND WAS GREATER THAN EXPECTED.
THE AMOUNT WAS $429,000, $807 A, THE A LMF AUSTIN LINE MUSIC FUND, UH, FOR AT LEAST ONE FISCAL YEAR IS FUNDED FOR AT LEAST ONE FISCAL YEAR.
THERE'S A CUSHION OF AT LEAST A MILLION DOLLARS, UM, IN THE TOURISM, IN, IN THE EVENT OF A TOURISM DROP.
UH, AND ALSO THERE'S FUNDING LEFT OVER FOR POSSIBLE FURTHER UTILIZATION OF THOSE FUNDS.
THE PROPOSAL IS TECHNICALLY, WHATEVER WE'RE CALLING IT, SORT OF THE LOCAL ENTERTAINMENT PROMOTION FUND.
THE OBJECTIVES BEHIND THIS ARE TO, IT'S GOING TO BOOST AWARENESS TO OF LOCAL ARTISTS LIVING IN THE LIVE MUSIC CAPITAL OF THE WORLD AIMS TO ASSIST VENUES AND THEIR PROMOTIONAL NEEDS FOR LOCAL SHOWS.
IT WOULD ALSO LEAD TO AN INCREASE IN BOTH BAR TICKET SALES FROM PATRONS EITHER VISITING OR THAT LIVE IN AUSTIN AND THE SURROUNDING AREAS.
AND THIS IS WHERE MY BUDDY, UH, CHRIS HAWKS TAKES IT OVER.
HEY Y'ALL, THANKS FOR INVITING ME TO HERE TODAY.
UM, SO I, SCOTT AND I HAVE HAD A CONVERSATION ABOUT, UM,
[01:35:01]
THE PROMOTIONAL, UM, WHAT AM I, WHAT, WHAT, WHAT WOULD I, HOW WOULD I SAY THIS? THAT THAT PROMOTION IS SOMETHING THAT ALL MUSICIANS AT ALL LEVELS HAVE TO KIND OF, UH, DEAL WITH AND, AND NECESSITATE FOR THEIR CAREERS.SO IF YOU'RE JUST GETTING STARTED AND YOU WANT PEOPLE TO KIND OF KNOW YOUR NAME, UM, OR IF YOU'RE ALREADY AN ESTABLISHED ARTIST AND YOU'RE RELEASING NEW MATERIAL, YOU HAVE TO, UM, GO THROUGH DIFFERENT PROMOTIONAL, UM, ENTITIES TO, TO JUST GET THE AWARENESS OUT.
AND IT'S ALWAYS CHANGING A LITTLE BIT, ESPECIALLY WITH TECHNOLOGY CHANGING.
UM, NOW IT'S ALL ABOUT, UH, DOING THE DANCE WITH ALGORITHMS AND SOCIAL MEDIA AND THINGS LIKE THAT.
SO, UH, I THINK ONE OF THE POTENTIAL FIRST STEPS, UH, UM, SO YOU HAVEN'T, I WAS GONNA SEE IF YOU'RE GONNA SAY THAT THE BYLINE, WHICH IS TO MAKE EVERY AUSTIN MUSICIAN A HOUSEHOLD NAME IN AUSTIN
SO, UH, THE SCOTT AND I WERE KIND OF SAYING THAT, YOU KNOW, THE GOAL WOULD BE TO JUST RAISE AWARENESS WITH THE LOCAL COMMUNITY SO THAT, UM, IF SOMEONE WERE TO VISIT TOWN, UH, THEY WOULD, UH, BE AWARE OF WHAT WAS GOING ON IN AUSTIN.
UM, AND IF THEY WERE TO ASK A LOCAL, YOU KNOW, WHETHER IT BE SOMEONE, YOU KNOW, THE CONCIERGE AT THE HOTEL, OR YOU KNOW, SOMEONE AT A, YOU KNOW, JUST TO WORK AT A GAS STATION OR JUST A ANOTHER LOCAL PERSON, UH, WHAT'S GOING ON TONIGHT THAT THEY WOULD HAVE IMMEDIATE ANSWERS FOR, OH, THESE ARE, YOU KNOW, THESE ARTISTS ARE PLAYING JUST MORE AWARENESS AROUND SOME OF THE TALENTS IN THEIR OWN BACKYARD.
UM, AND I, I, I THOUGHT ONE OF THE POTENTIAL FIRST STEPS FOR THIS EFFORT WOULD BE, UM, A RADIO PROMO, UH, LIKE AN AD BUY ON RADIO STATIONS, UM, SOMETHING LIKE, AND THESE ARE ALL SORT OF JUST BRAINSTORMING IDEAS, BUT SOMETHING LIKE THE AUSTIN LIVE LOCAL MINUTE AND SOMETHING THAT'S MADE POSSIBLE BY ET CETERA, ET CETERA.
UM, AND IT WOULD BE A ONE TO TWO MINUTE AD BUY, UM, AT DRIVE TIME.
SO IN THE MORNING AND IN THE EVENINGS WHERE THEY RUN DOWN A LIST OF ALL THE SHOWS THAT ARE HAPPENING THAT EVENING.
UM, SO ARTISTS WOULD, UM, MUSICIANS WOULD BE ABLE TO SUBMIT, UH, FOR THEIR LOCAL SHOWS, THEY WOULD GO THROUGH A PROCESS MAYBE SIMILAR TO WHAT HAM USES TO, UH, QUALIFY AS A, A LOCAL AUSTINITE.
UM, AND THEN THEY WOULD LIST THE EVENT, UH, AND IT WOULD BE READ THAT DAY.
IT WOULD BE READ EITHER, YOU KNOW, KIND OF COME UP WITH THE STIPULATIONS FOR HOW IT WOULD WORK IF IT, HOW, WHAT THE LEAD TIME IS LIKE.
BUT THERE WOULD BE A CUTOFF TIME THAT WOULD BE SUBMITTED, UM, TO BE READ ON AIR FOR THESE COMMERCIALS.
I, I KIND OF SEE THAT AS SORT OF INITIAL AND INITIAL STEPS.
SCOTT AND I TALKED ABOUT A BUNCH OF DIFFERENT IDEAS FOR, FOR PROMOTION.
UM, I'M ACTUALLY IN THE MIDDLE OF A PROJECT RIGHT NOW THAT'S SORT OF A PROOF OF CONCEPT.
UM, AND WE'RE BASICALLY TAKING, UM, OR WE'RE COMPARING THE METRICS OF MATERIAL THAT WE RELEASED, UH, LAST YEAR THAT WE DIDN'T DO ANY AD BUYING.
WE KIND OF JUST SORT OF AN ORGANIC PUSH, UM, JUST THROUGH CONTEXT AND, AND SOCIAL MEDIA AND THINGS LIKE THAT.
UM, SO IT'S KIND OF OUR CONTROL GROUP, AND THIS IS WHAT IT LOOKS LIKE WHEN WE RELEASE MATERIAL, UM, A SERIES OF VIDEOS AND LIVE RECORDINGS, UM, AND DON'T DO ANY AD BUYING, DON'T DO ANY PROMOTION.
UM, AND WE'RE DOING THAT AGAIN, UH, WITH ANOTHER SERIES OF, UH, SONGS AND VIDEOS AND, BUT WE'RE ACTUALLY PUTTING MONEY INTO IT TO ADVERTISE IT.
AND SO WE KIND OF USE THOSE TWO TO KIND OF COMPARE THE DIFFERENCE.
I MEAN, WE ALL KIND OF KNOW WHERE IT'S GONNA GO, AS YOU KNOW, IF YOU'RE A MUSICIAN OR HAVE EXPERIENCE IN THE MUSIC INDUSTRY, YOU KNOW, THAT JUST AWARE AWARENESS MAKES A BIG DIFFERENCE IN HOW IT GOES.
BUT THIS, UH, THIS IS GONNA BE A LITTLE BIT OF A PROOF OF CONCEPT USING CITY FUNDS TO DO THAT.
SO WE'RE IN THE MIDDLE OF DOING THAT.
UM, WE, BUT, UH, SORRY, I'M TALKING, I'M TALKING QUICKLY.
IT'S ALL MAKING SENSE THOUGH, SO FAR.
SO, UH, BACK BACKSTEPPING, UM, I, I, I SEE THIS, THIS, UH, THIS FIRST STEP WITH SOMETHING, UM, SOMETHING MORE BITE-SIZED, SOMETHING THAT FEELS LIKE A TIDE THAT COULD RAISE ALL SHIPS, SOMETHING THAT HAS A LOWER BARRIER FOR ENTRY.
UM, I, I'M SO GLAD TO HEAR THAT Y'ALL HAVE WORKED ON THE, THE PROCESS FOR APPLYING, UH, FOR THE LIVE MUSIC FUND.
I KNOW THAT I, I KNOW A LOT OF MUSICIAN TALKED ABOUT THAT, AND SO THAT'S GREAT TO KNOW THAT, UM, THAT IT, UH, WILL LINE UP WITH NEED, UM, MORE THAN THE PROCESSING OF IT.
UM, I SEE GOING BACK TO THIS, I SEE THIS AS SOMETHING THAT WOULD, UM, UH, KIND OF BE AN EASY ASK, I THINK FOR, UH, FOR COMMERCIAL MEDIA TO, TO JUST TO BUY A SHORT AD SPACE WHERE YOU TALK ABOUT SOMETHING THAT'S ALREADY GOING ON.
THAT'S SOMETHING WE ALREADY CELEBRATE LIVE MUSIC, UM, AND YOU RESERVE IT FOR STATIONS THAT ALREADY PLAY, UH, THAT ALREADY PLAY LOCAL MUSIC, WHICH ALSO KIND OF ADDS A LEVEL OF ENCOURAGEMENT FOR THEM TO CONTINUE TO DO.
SO IF THEY'RE TALKING ABOUT LOCAL MUSIC AND THEY PLAY LOCAL MUSIC AND PEOPLE KIND OF GET THIS SORT OF, YOU KNOW, THEY GET ALL THIS INFORMATION FROM THAT ONE PLACE GETTING KIND
[01:40:01]
OF ENCOURAGES THAT SYMBIOTIC RELATIONSHIP.UM, AND THEN ALSO, UH, THIS IDEA OF HAVING, UM, MUSICIANS APPLY AND PROVE THAT THEY'RE AUSTINITES THEMSELVES.
I, I THINK THAT WOULD INCENTIVIZE, UH, THE INCLUSION OF AUSTIN ARTISTS IN BILLING.
SO IF YOU HAVE A NATIONAL ACT THAT COMES TO TOWN AND THEY WANT TO USE THIS PROMOTIONAL APPARATUS TO HAVE THEIR SHOW ANNOUNCED ON ONE OF THESE BUYS, UM, IT WOULD INCENTIVIZE THEM TO HAVE SUPPORT FROM LOCAL ARTISTS BECAUSE THAT BILL WOULD THEN BE ANNOUNCED.
UM, SO JUST A COUPLE THINGS TO KIND OF, YOU KNOW, MAYBE, UH, LIKE I WAS TELLING SCOTT, I THINK IT'D BE COOL TO JUST GET THE BALL ROLLING ON SOMETHING LIKE THIS TO KIND OF GO WITH THE LIVE MUSIC FUND, SOMETHING THAT HAS A, LIKE I SAID, A LOWER, UM, UH, A LOWER ENTRY POINT, LIKE AN, AN EASIER ENTRY POINT I SHOULD SAY.
UM, AND THAT KIND OF PROMOTES ALL AUSTIN MUSIC AND SORT OF, I, I, I, I SEE THIS AS A, A WAY TO KIND OF, UM, SORT OF REINVIGORATE MAYBE SOME OF WHAT WE COULD HAVE LOST IN, IN, IN COVID WHEN, YOU KNOW, PEOPLE WERE TURNED INWARD AND, AND, AND KIND OF ENCOURAGE PEOPLE THAT MAYBE, UH, YOU KNOW, AREN'T EVEN AWARE OF WHAT'S IN THEIR OWN BACKYARD.
I THINK, I THINK I TALKED ABOUT EVERYTHING MISSING.
YEAH, I THINK THAT'S, THAT'S GREAT.
CAN WE, CAN WE, UH, GO TO THE NEXT SLIDE, PLEASE? OKAY.
SO, SO, YOU KNOW, IN TERMS OF, AND THESE ARE, YOU KNOW, THIS IS A, A WE'RE, WE'RE PAINTING A CANVAS HERE.
AND, UH, THESE ARE IDEAS THAT WERE, THAT THAT, THAT THE COMMISSION AS A WHOLE, I WOULD LOVE FOR US TO, TO KIND OF TALK ABOUT AND, AND HAVE IDEAS ON JUST LIKE WHAT WE DID WITH THE LIVE MUSIC CLUB.
LIKE HOW IS IT THAT WE CAN KIND OF COALESCE AND, AND COME UP WITH AN, AN IDEA TO, TO, TO, UH, PROMOTE LOCAL, UH, LOCAL RADIO STATIONS, LOCAL, UM, MUSICIANS, LOCAL VENUES.
HOW IS IT THAT WE CAN DO THIS AND KIND OF, UM, ON, IN, IN PUT SOME OF THAT POWER BACK IN, YOU KNOW, THE HANDS OF THE ARTISTS THAT, THAT BUILT THIS TOWN, OR THE INDUSTRY THAT BUILT THIS TOWN, I GUESS.
AND SO ONE OF THE, YOU KNOW, WAYS IS POSSIBLY, YOU KNOW, A MICRO GRANT, UM, FACILITATING THIS KIND OF OPPORTUNITY.
IT MAY ALSO PROPOSE LIKE ANOTHER VENDOR, OR AT LEAST BROADENING SUPPORT FOR OTHER VENDORS TO BE AVAILABLE IN TERMS OF LIKE, YOU KNOW, IF IT'S SOMETHING LIKE A CITY APPLICATION KIND OF THING OR SOMETHING LIKE THAT.
UM, AND, YOU KNOW, WHY IS THE LOCAL ENTERTAINMENT PROMOTION FUND
ADVERTISING ON SOCIAL MEDIA IS INCREASINGLY, YOU KNOW, BECOMING MORE EXPENSIVE VENUE AND LESS EFFECTIVE
UM, VENUES, UH, VENUE OFFERS ARE BECOMING STEEPER AND STEEPER AS MANY OF THEM LOOK TO INCREASE THEIR MARGINS.
AND I SAY THAT BECAUSE THEIR RENTS ARE ALSO BECOMING MORE EXPENSIVE AND THEIR COSTS OF OPERATING ARE ALSO MORE EXPENSIVE.
AND SO A LOT OF THOSE COSTS HAVE TO GET PASSED DOWN TO US AS WELL.
UH, IT'S NOTHING AGAINST VENUES AT ALL.
THAT'S JUST, YOU KNOW, IT'S, IT'S JUST, YOU KNOW, HOW IT'S, HOW IT'S WORKING AND IT MAKES SENSE THAT IT WORKS THAT WAY.
UM, AND THE RISING COST OF LIVING AND INFLATION ARE MAKING IT DIFFICULT FOR MUSICIANS TO ACTUALLY HAVE THE FUNDS TO PUT ON SHOWCASES YEAR ROUND.
SO IT'S VERY DIFFICULT FOR BANDS TO GO OUT AND PLAY A SHOW ONCE A MONTH AND HAVE THEIR FRIENDS COME OUT AND SUPPORT THEM BECAUSE YOU HAVE TO PAY THOSE PEOPLE AS MUSICIANS TO ACTUALLY SHOW UP.
SO IT'S, IT'S DIFFICULT TO DO THAT.
AND, UM, IT'S KIND OF NECESSARY FOR THAT TO, UM, CHANGE.
SO THAT'S THE END OF THE PRESENTATION.
I'M OPENING UP THE FLOOR QUESTIONS.
I SHOULD HAVE PUT A QUESTION SLIDE THERE, BUT YEAH.
UM, QUESTIONS? COMMENTS, YEAH, IF I, SO THAT'S, THAT'S AWESOME, GENTLEMEN.
UM, SO OF ALL OF THE DIFFERENT THINGS, SOCIAL MEDIA, RADIO ADS DID HEAR ANYTHING ABOUT LIKE, PRINT, AND I WAS WONDERING, I KNOW LIKE, YOU KNOW, UH, CHAKA AT ONE POINT HAD AN AWESOME BILLBOARD THAT WAS DISPLAYED FOR WHATEVER THE INITIATIVE WAS, BUT I KNOW THERE WAS A LOT OF PROMOTION AROUND THAT.
BILLBOARDS, I KNOW THAT'S A LITTLE EXPENSIVE, BUT ALSO THE ONLY ARTISTS THAT I THINK I'VE SEEN IS GARY CLARK ON THE FLAG POST.
LIKE, I THINK THAT WITH ALL THE DIFFERENT ARTISTS WE CAN GET, I THINK IT'D BE AWESOME IF YOU GUYS COULD FIGURE OUT A WAY, AND YOU COULD DO THAT, YOU COULD TURN THAT OVER EVERY MONTH.
IF YOU HAVE A SHOW COMING UP, YOU'RE DOING A SHOW AT THE PARAMOUNT SAXTON PUB, YOU COULD ADVERTISE THAT A MONTH IN ADVANCE, OCCUPY SOME FLAG POSTS DOWNTOWN.
YOU SEE SCOTT STRICKLAND, CHRIS DOWNTOWN.
OH, I WANNA GO CHECK THAT SHOW OUT AND YOU'LL SEE IT EVERY DAY THAT YOU'RE WALKING DOWN THERE.
WELL, AND RAY, THE, THE COOL THING ABOUT THAT TOO IS I THINK THE CITY'S REALLY WELL ACQUAINTED WITH AD BUYING OF, OF THAT TYPE THING, LIKE VISUAL ELEMENTS.
SO I THINK THAT WOULD ABSOLUTELY BE, WE, WE DEFINITELY TALKED ABOUT HOW, YOU KNOW, ON BEING ON A BUS, YOU KNOW, HAVING THE BUSES UPDATED WITH LOCAL ARTISTS, YOU KNOW, FEATURING THEM, YOU KNOW, KINDA THE WAY THAT, YOU KNOW, SOMETHING LIKE KUTX DOES THE, THE, THE ARTISTS OF THE MONTH OR YEAH.
[01:45:01]
LIKE THAT, YOU KNOW, AND HAVING YEAH.UM, ANY OTHER QUESTIONS, COMMENTS, THOUGHTS AROUND THIS IDEA? COMMISSIONER PATTERSON? YEAH, SO I MEAN, I DEFINITELY AGREE THAT MORE PROMOTION OF, OF LIVE MUSIC IN AUSTIN IS REALLY NECESSARY.
SO I'M SO GLAD THAT Y'ALL ARE THINKING ABOUT THIS IN TERMS OF LOGISTICS.
UM, SO IT'S TRICKY WITH HOTEL OCCUPANCY FUNDS BECAUSE, YOU KNOW, THERE'S LIKE A, A HEADS AND BEDS SORT OF REQUIREMENT WITH THAT, SO THAT ARGUMENT WOULD NEED TO BE MADE, BUT THAT DOESN'T MEAN THAT THERE'S, THAT'S NOT THE ONLY SOURCE OF FUNDING FOR THE CITY.
IS THAT, IS THAT TERM RELATED TO, IT HAS TO BE, HAS TO CYCLE BACK TO ENCOURAGING VISITORSHIP, IS THAT WHAT IT IS? YEAH, SO IT BASICALLY HOTEL STAYS LIKE OVERNIGHT STAYS, WHICH DOES NOT MEAN THAT SOMEBODY MIGHT NOT COME, YOU KNOW, AND STAY DOWN.
THEY MIGHT STAYCATION, YOU KNOW, THAT'S A THING.
UM, AND WE COULD, A CAMPAIGN COULD CERTAINLY ENCOURAGE THAT.
UM, BUT THE, YOU KNOW, THERE'S ALSO THE GENERAL FUND AND THE CITY DOES ENGAGE, UM, DESIGN AND PR FUND FIRMS. THEY'RE JUST, THEY HAVE A, A, A BIG CONTRACT THAT THEY JUST APPROVED FOR A RE A CITY REBRAND THAT INVOLVES A DESIGN FIRM AND A, UM, BUT I THINK IT'S MORE MONEY THAN WHAT Y'ALL ARE TALKING ABOUT HERE ANNUALLY.
BUT SO TO, TO CREATE THE NEW BRAND AND THEN PROMOTE THE NEW BRAND.
SO THAT IS SOMETHING THE CITY CAN DO.
AND I THINK THEN, YOU KNOW, YOU HAVE TO THINK ABOUT LIKE, WHO, WHO OWNS THIS? UM, YOU KNOW, IF IT'S MICROGRANTS, THERE IS THE, THE ADMINISTRATION PART OF PART OF IT, WHICH IS SOMETHING THAT EDD HAS DONE WITH THE LONG CENTER, BUT IT'S, YOU KNOW, WOULD BE AN ADDITIONAL PROGRAM.
BUT IT COULD ALSO BE THAT MAYBE THEY, YOU KNOW, THEY ENGAGE AN OUTSIDE FIRM THAT THIS IS A BIG CAMPAIGN THAT THAT GROUP TAKES ON.
AND IT'S BOTH, IT KIND OF HAS TWO ASPECTS WHERE PART OF IT IS, IS REALLY JUST EDUCATING NEW AUDIENCES AND ENCOURAGING PEOPLE TO GO SEE LIVE MUSIC GENERALLY BECAUSE WE'RE A TOWN THAT HAS SO MUCH GOING ON.
UM, IT, IT CAN BE A LITTLE BIT MORE DIFFICULT TO CAPTURE AUDIENCES, BUT THEN THEY ALSO WOULD HAVE, YOU KNOW, THE EXPERTISE TO, TO THINK ABOUT THIS MIX OF, YOU KNOW, OUTDOOR IMPRINTS AND MM-HMM.
UM, SO TO ME THAT, I GUESS I'M WONDERING ABOUT THE MICRO-GRANT ASPECT OF IT MIGHT BE CUMBERSOME.
I MEAN, I'M NOT TRYING TO JUST THIS YOUR IDEA, I'M JUST TRYING TO THINK ABOUT HOW IT CAN FUNCTION AND MAYBE THERE COULD BE A WAY THAT, THAT, THAT ARTISTS COULD APPLY AND SAY, YES, LIKE, I WANT, I WANT TO BE PART OF THIS, LIKE GIVE MY SHOW A BUMP, BUT THE ARTISTS THEMSELVES WOULDN'T HAVE TO NECESSARILY MANAGE.
AND SCOTT, WERE YOU WITH THE MICROGRANTS, WERE YOU THINKING OF THOSE AS BEING SOMETHING THAT YOU, YOU APPLY FOR SIMILAR TO THE LIVE MUSIC FUND GRANT, BUT IT'S, BUT THE, THE, THE BARRIER FOR ENTRY IS MAYBE, YOU KNOW, IT JUST, YEAH, YOU'RE JUST PER PROMOTING A SHOW, YOU KNOW, KIND OF, YOU KNOW, JUST, I'M AN AUSTIN MUSICIAN, I'M PROMOTING A SHOW.
IS IS THE BARRIER FOR ENTRY ON THAT? I DON'T KNOW.
AND IT, LIKE, I, I'M, WE BOTH TALKED ABOUT THIS.
I, I SEE A, A DEPARTMENT THAT, THAT IS TASKED WITH THE MISSION STATEMENT OF MAKING EVERY AUSTIN MUSICIAN HOUSEHOLD NAME IN AUSTIN, UM, RAISING THE AWARENESS OF JUST WHAT PEOPLE HAVE IN THEIR OWN BACKYARD.
I, I WONDER, I, I KIND OF WANTED TO GO BACK TO WHAT YOU WERE ASKING ABOUT WITH THE, THE HEADS AND BEDS, UH, THING.
I, IS THERE, UH, IS THERE, UH, KIND OF A SIMILARITY TO, YOU KNOW, SOME, SOME VENUES HIRE MUSICIANS, NOT NECESSARILY TO BRING IN CLIENTELE, NOT, NOT BECAUSE THEY EXPECT YOU TO DO THE PROMO LIFT FOR THEM, BUT TO KEEP LI CLIENTELE ENTERTAIN SO THEY STAY IN, YOU KNOW, ENGAGE IN MORE
IS THERE, UH, IS THAT, UH, A FEASIBLE WAY OF SAYING THAT ENCOURAGES PEOPLE TO STAY IN AUSTIN? SO IF THERE'S SOMEONE'S HERE FOR AN OVERNIGHT, THEY EXTEND THEIR STAY BECAUSE THEY WANT TO STAY THE NEXT NIGHT TO WATCH A BAND PLAY, THAT KIND OF THING? YEAH, I THINK THAT WOULD BE THE ARGUMENT THAT WOULD NEED TO BE MADE IN ORDER TO USE, UH, THE HO HOTEL OCCUPANCY TAXES, THE STATE STATUTE.
I THINK IT, I THINK IT WOULD BE COOL TO HAVE A OUT OUTWARD LOOKING ADVERTISING TOO, BUT THAT JUST, THAT DOES SEEM MORE EXPENSIVE THAN DOING AN INWARD FOCUSED, YOU KNOW, AND, AND, AND MORE CONVOLUTED POSSIBLY IF IT WERE JUST FOCUSED ON PROMOTING WITHIN AUSTIN ITSELF, IS THAT, I MEAN, I WOULD BE IN FAVOR OF PROMOTING WITHIN AUSTIN.
I JUST THINK YEAH, IT'S A DIFFERENT, IT'S A DIFFERENT BUCKET.
'CAUSE YOU KNOW, IT'S, THIS IS STATE STATUTE, THE, YEAH, THE HOTEL LOBBY IS POWERFUL.
AND, UM, YOU KNOW, THEY MAY WANT, THEY, THEY MAY HAVE APPLY SOME PRESSURE INTO HOW THOSE FUNDS ARE USED.
[01:50:01]
LIKE WE HAVE TO, YEAH.WELL, I KIND OF SEE A FULL, THERE'S RULES A FULL SPECTRUM TOO.
LIKE, UH, THERE'S BEEN, I'VE SEEN MULTIPLE CONVERSATIONS OVER THE YEARS ABOUT HAVING AN AUSTIN MUSICIAN, UH, PLAYLIST, LIKE AN OFFICIAL AUSTIN MUSICIAN PLAYLIST APPARATUS.
HAVING SOMETHING LIKE THAT WHERE THE, THE HOTELS, UH, COULD, WOULD BE ENCOURAGED TO LIKE, TO, TO PLAY AUSTIN MUSIC, YOU KNOW, IN THE LOBBY OR SOMEWHERE LIKE THAT, WHERE, UM, YOU KNOW, IF IT WERE, IF THERE WERE A COMPONENT OF AWARENESS THAT WAS, YOU KNOW, DEMONSTRATING THE MUSIC NEXT TO AWARENESS OF WHAT SHOWS WERE HAPPENING THAT EVENING, THAT KIND OF THING WOULD BE REALLY COOL.
SO YEAH, I MEAN, THAT MIGHT BE A STAFFED POSITION YEAH.
I MEAN, I, I, I'M GUESSING RIGHT NOW THAT EDD WOULD SAY THAT NOBODY'S GOT THE BANDWIDTH TO TAKE IT ON AS MUCH AS THEY WOULD PROBABLY LOVE TO, BUT YEAH, SO THAT, THAT COULD BE, AND AGAIN, THAT WOULD BE, I THINK MOST LIKELY COME FUNDED THROUGH THE GENERAL FUND, THE CITY'S GENERAL FUND.
COMMISSIONER DILLA, THANK YOU.
UM, IS, IS THIS, UM, ONLY FOR AUSTIN RESIDENT MUSICIAN? I, I THINK SO WE TALKED ABOUT MAYBE HAVING AN APPLICATION SIMILAR TO HOW HAM DOES, WHERE YOU, WHERE YOU APPROVE RESIDENCY, YOU KNOW, WITHIN, YOU KNOW, BECAUSE I KNOW A LOT OF'EM HAVE MOVED OUT TO RIGHT.
AREA A I THINK IT COULD APPLY TO THE SAME, I MEAN, UH, YEAH, AUSTIN ROUND ROCK, MSA AS IS THE LIVE MUSIC FUND APPLICABLE TODAY? UM, IT'S, YEAH.
I MEAN IT'S, IT'S MARKETING DOLLARS FOR SHOWS.
IF THAT IS AN ALLOWABLE EXPENSE WITHIN, UM, UM, THE HOT TAXES STATUTE, THEN IT SHOULD PROBABLY BE LOVABLE HERE AS WELL.
UM, COMMISSIONER GARAL, WHO I'LL YIELD TO YOU, PLEASE GO AHEAD.
THAT'S A REALLY COOL INCENTIVE IDEA AND THANKS FOR WORKING ON IT.
UM, NOT TO ADD ANY MORE TO YOUR MASSIVE PLAY OF STUFF YOU'RE ALREADY DOING, BUT ONE OF THE THINGS I SEE IN THE MUSIC VENUE WORLD IS LIKE, UM, WE WORK A LOT WITH LOCAL MUSICIANS ALL YEAR LONG, AND IT'S VERY FRUITFUL AND HELPFUL TO THE COMMUNITY AND THE ECOSYSTEM IN GENERAL 'CAUSE IT SUPPORTS WHAT WE LOVE.
BUT A LOT OF TIMES WHEN THESE BIGGER PROMOTERS, LIKE FROM OUT OF TOWN, OUT OF STATE, OUT OF THE COUNTRY, WILL BRING A MUCH LARGER BAND, UM, NOT FROM AUSTIN, MAYBE A BIG TOURING ACT.
WHAT THEY REFUSE TO DO IS HAVE A FIRST OF THREE.
SO THEY'LL HAVE THE BAND AND THE SUPPORTING ACT THAT'S TOURING TOGETHER, AND FOR THEM TO PAY THE FEW HUNDRED BUCKS TO THE LOCAL ACT ISN'T, THEY JUST DON'T CARE.
SOMETIMES I'LL JUST PAY OUT OF POCKET FOR IT, AND SOMETIMES YOU JUST CAN'T.
SO FOR THESE MICRO GRANTS AND ALSO THESE BIGGER SHOWS HAVE THE MOST AMOUNT OF AD SPEND THAT YOU'LL SEE IN TOWN.
I MEAN, THAT'S JUST LIKE A MASSIVE PR MACHINE.
AND I THINK THESE GRANTS WOULD BE COOL TO MAYBE BE USED AS, YOU KNOW, PUT A LOCAL BAND AS YOUR FIRST OF THREE ON ANY BIG SHOW, AND THEN THERE'S AN INCENTIVE FROM THIS LEFTOVER HOT TAX.
AND THEN YOU, YOU KNOW, YOU'LL BE THE EXPOSURE A LOCAL MUSICIAN IS GETTING, YOU KNOW, MAYBE IF THEY'RE NOT AT THE LEVEL OF GARY CLARK JR YET, BUT THEY WILL BE, THEY GET TO PLAY THESE MASSIVE SHOWS AND THEY GET TO BE EXPOSED AND HAVE THE PR MACHINE BEHIND THEM, AND THERE IS AN OFFSET FROM THESE TAXES TO BE ABLE TO, YOU KNOW, SUPPORT THE VENUES AND SUPPORTING THESE MUSICIANS.
MAYBE, I DON'T KNOW, SPITBALL IN HERE.
I THINK THAT'S, UH, IT'S GOOD TO HAVE THAT INSIGHT FROM A VENUE PERSPECTIVE AS WELL.
UM, ANYBODY, UH, BEFORE I, UH, HAVE COMMISSIONER KADA, PLEASE GO AHEAD.
UM, I WAS JUST GONNA SAY, BASED ON THE PREVIOUS CONVERSATIONS THAT WE'VE HAD WITH LIKE RAUL HERNANDEZ OR JUST LIKE GATHERING, I THINK WE'RE ALL, YOU KNOW, THAT, UM, THERE AREN'T AS MANY MUSIC JOURNALISTS OUT THERE OR OUTLETS.
UM, SO I THINK THAT, YOU KNOW, I DARE I SAY WE'RE ALL IN SUPPORT OF MAR OF MARKETING TO OUR, UM, FOR OUR LOCAL MUSICIANS.
I THINK I KIND OF WONDER ALOUD, UM, LIKE KIND OF GETTING INTO THE NUANCE OF LIKE, OKAY, LET'S, LET'S TRY NOT TO REINVENT THE WHEEL, BUT WHAT DO WE ALREADY HAVE AND WHAT DO WE NEED TO IMPROVE UPON THAT WE ALREADY HAVE? LIKE, I KNOW IF THERE'S, IF THERE'S, IF IT VISIT AUSTIN IS LIKE NOT SEXY OR SOMETHING'S NOT WORKING, OR IT'S TOO EXPENSIVE, OR I HAVE NO IDEA, UM, BECAUSE THAT OBVIOUSLY FITS IN THE HOTEL, HOT TECH STUFF, THEN MAYBE WE ANALYZE WHAT WOULD MAKE THAT MACHINE BETTER, OR IF IT'S DUE 5 1 12 OR WHATEVER, WHAT WOULD MAKE THAT BETTER? OR, YOU KNOW, AND THEN IN TERMS OF PRINT, OBVIOUSLY, LIKE THERE'S THE CHRONICLE, I DON'T KNOW WHO, YOU KNOW, LIKE THAT, THAT THERE WAS A, I THINK THAT WITH TECHNOLOGY IT'S ALSO DIFFERENT.
I MEAN, WHETHER I PICK UP A CHRONICLE OR JUST GO ONLINE TO LOOK AT THE CHRONICLE TO SEE WHAT BANDS ARE PLAYING OR SOMETHING LIKE THAT, YOU KNOW, EVERYTHING HAS DEFINITELY REALLY CHANGED.
BUT I THINK THAT WE ALMOST, MY
[01:55:01]
RECOMMENDATION WOULD BE THAT WE, UM, SEE WHAT IS OUT THERE AND KIND OF DO SOME CRITIQUING OF WHAT'S WHAT IS OUT THERE ALREADY, AND THEN SEE HOW WE CAN REALLY IMPROVE UPON THAT.AND I UNDERSTAND, I MEAN, EVEN AS LIKE, UM, SOMEONE WHO TRAVELS, YOU KNOW, I'M, I AM LIKE, HOW DO I CRACK THE CODE AND FIND OUT WHAT BANDS ARE PLAYING IN YEE SAID CITY MM-HMM.
AND SO THAT SOMETIMES IT'S LIKE EITHER GOING TO A TICKET MASTER TYPE OF A THING AND SEE, AND LIKE HOW, WHERE DO I GO TO FIND OUT WHO'S PLAYING IN DENVER OR LA OR WHATEVER.
AND SO I LIKE WHAT WE'RE TALKING ABOUT HERE VERY MUCH, AND THEN, AND IN ADDITION JUST FOR LOCAL AUSTINITES, BUT I, I DO THINK THAT IT'S REALLY IMPORTANT TO REALLY DIG IN AND AND CRITIQUE WHAT WE HAVE YEAH.
AND NOT JUST THROW SOMETHING ELSE ON TOP OF WHAT WE ALREADY HAVE.
UM, AND I, AND I THINK IT'S WORTHWHILE TO DIG IN A LITTLE BIT MORE BECAUSE THE, THE GOAL OF WHAT YOU GUYS ARE BRINGING TO THE TABLE IS SOMETHING I THINK THAT WE ALL DEFINITELY WANT.
UH, THE, THAT'S A FANTASTIC POINT BECAUSE I, I THINK A CONNECTIVE TISSUE FLOW THROUGH KIND OF APPARATUS IS, EVEN THAT SOUNDS EVEN MORE EFFECTIVE TO ME, IS TO UTILIZE, YOU KNOW, STRUCTURES THAT ARE ALREADY IN PLACE AND KIND OF CONNECT THEM TOGETHER.
UM, YOU KNOW, SORT OF A STOP GAP FOR SOME OF THE LOSSES THAT YOU'RE TALKING ABOUT.
YOU KNOW, UH, LIKE ONE OF THE NOTES I WROTE DOWN WAS THE, UH, COMBINING PUBLIC FUNDING, UH, WITH COMMERCIAL MEDIA.
SO USING THINGS ARE ALREADY IN PLACE, BUT TAKING SOMETHING THAT IS JUST LIKE NEWLY AVAILABLE TO US TO FACILITATE THAT.
LIKE, I, I DON'T EVEN QUITE REALLY KNOW.
UM, BUT, YOU KNOW, WHAT DOES KUT TX ALREADY HAVE, RIGHT? DO THEY HAVE LIKE, THEIR CALENDAR OF EVENTS THAT ARE GOING ON, RIGHT? I MEAN, MAYBE WE NEED TO MAKE THAT, THOSE, THE, THE MACHINES THAT WE ALREADY HAVE IN PLACE MORE, UH, RELEVANT OR ACCESSIBLE OR TOP OF MIND FOR MUSICIANS TO POPULATE.
I'M NOT SAYING LET'S NOT DO MICRO-GRANT THING, IT'S JUST, I SIMPLY DON'T KNOW QUITE YET IF THAT IS REALLY THE MOST PRODUCTIVE ANSWER UNTIL WE, OR, OR EVEN IF WE'RE PITCHING IT TO WHOEVER WE MIGHT NEED TO DIG IN MORE TO KIND OF REALLY GET TO THE NUANCE OF WHAT'S, UM, REALLY IMPORTANT THERE.
BUT AGAIN, I THINK THAT THE MOST IMPORTANT THING IS WHAT COMMISSIONER STRICKLAND HAS ALREADY BROUGHT TO THE TABLE AND WE'VE CIRCLED AROUND, OVER AND OVER AGAIN, IS LIKE, WE NEED MARKETING DOLLARS FOR OUR LOCAL MUSICIANS.
AND I'M SO GRATEFUL FOR THE LIVE MUSIC FUND, AND I'M SURE STAFF IS LIKE, OKAY, WE'RE DOING EVERYTHING WE CAN RIGHT HERE, BUT IT'S HELPFUL TO KEEP OUR EYES ON THE PRIZE AND CONTINUE TO, UH, CARVE OUT DETAILS SURROUNDING THAT, UM, THAT MUCH NEEDED, UM, YOU KNOW, PUSH FOR OUR LOCAL MUSICIANS.
I, UM, I MEAN, UM, THE, THE IDEA IS, IS I THINK VERY IMPORTANT.
UH, SO THANKS FOR BRINGING IT TO THE TABLE.
UM, BECAUSE EVEN WITH THE LIVE MUSIC FUND GRANTS, WE ARE GONNA, UH, IT'S GONNA BE ABOUT 150 GRANTS.
UM, THEY'RE LARGER GRANTS, VERY COMPETITIVE.
UM, AND, UM, IT, THERE'S STILL A LOT MORE GOING ON IN TOWN BEYOND THAT OF COURSE, RIGHT? SO, UM, MY CONCERN WITH THAT OBVIOUSLY WOULD BE FROM A STAFFING PERSPECTIVE AND LOGISTICAL PERSPECTIVE, UH, HOW, WHERE WE WOULD BE IN OUR, IN TERMS OF OUR ABILITY OR THE CITY'S ABILITY TO ROLL OUT A MICRO GRANT PROGRAM.
ALSO, YOU KNOW, OF COURSE THE AMOUNTS AND ALL ARE DIFFERENT CONVERSATION, BUT YOU CAN DO SOME POST, YOU CAN DO SOCIAL MEDIA THE MOMENT YOU COME TO RADIO ADS, UH, PAPER ADS, UM, THEY START GETTING PRETTY EXPENSIVE, UM, EVEN TO RUN ONE OR TWO OF THEM, UH, IN TOWN, RIGHT? WHETHER IT'S A RADIO STATION OR, OR PAPER.
UH, SO, UM, SO, SO TO TO COMMISSIONER ADA'S POINT AS TO WHAT ALREADY EXISTS, CAN WE LOOK INTO THAT AND SEE HOW THAT CAN BE LEVERAGED? OR EITHER, BECAUSE MAYBE IT'S NOT BEING USED TO ITS FULL CAPACITY, OR CAN WE ALSO MAKE RECOMMENDATIONS? AND THE ONE THAT I CAN IMMEDIATELY THINK OF, AND THE COMMISSIONER PATTERSON AND I TALKED ABOUT IT A BIT AS WELL, IS, IS VISIT AUSTIN.
HOW CAN WE BROADEN THE IMPACT OF THAT FOR LOCAL MUSICIANS AND PROMOTING LOCAL SHOWS? SO IN SOME WAYS, INSTEAD OF, UH, MAYBE DOING MICRO GRANTS, YOU'RE KIND OF PULLING THE RESOURCES, BUT IT HAS TO BE EFFECTIVE.
UM, THE FACT THAT THE FACT THAT WE ARE DISCUSSING THIS HERE, UM, OBVIOUSLY SAYS THAT THERE ARE, MAYBE THERE'S SOME SPACE THAT'S STILL, YOU KNOW, NOT FILLED AND IT'S, WE, THERE'S SOME THINGS THAT CAN BE DONE TO LEVERAGE, UH, THE EXISTING MECHANISMS BETTER.
ONE, ONE OTHER THING I WAS JUST GONNA THROW OUT THERE IN TERMS OF LIKE, HOW DO WE LISTEN TO MUSIC THAT'S FROM LOCAL ARTISTS THAT
[02:00:01]
WE HAVEN'T HEARD BEFORE? I MEAN, I LOVE WHAT LIKE LEVITATION DOES OR SOMETHING LIKE THAT, WHERE THEY PUT TOGETHER A SPOTIFY PLAYLIST AND THEN I IMMEDIATELY AM LIKE, OH, I GET TO LIKE, LISTEN TO ALL THIS DIFFERENT MUSIC.YOU KNOW? I MEAN, MAYBE IT'S SOMETHING WITH EVEN SPOTIFY, LIKE EACH COMMISSIONER, LIKE WE PUT TOGETHER A PLAYLIST OF LOCAL MUSICIANS AND THEN MARKET THAT OUT.
THIS WOULD KIND OF BE LIKE A DISCOVERY PLATFORM IN EVERY MEDIA.
AND THEN WE CAN SEE WHAT, UH, YOU KNOW, LIKE, OH, I REALLY LIKE THAT SONG.
LET'S SEE WHEN THAT BAND IS PLAYING.
AND I KNOW THAT, YOU KNOW, THERE'S, SO, THERE'S SO, I MEAN, EVERY DAY IT SEEMS LIKE SPOTIFY'S, UM, ENHANCING THE MERCH OR THE, THE SHOWS THAT ARE AROUND THE, YOU KNOW, THAT, THAT MACHINE.
BUT THAT, THAT'S KIND OF WHAT I'M ALMOST GETTING TO IS, IS JUST LIKE, I, I LOVE LOOKING AT THE TOOLS THAT WE ALREADY HAVE AND MAKE SURE THAT WE'RE, THAT WE'RE USING THEM.
LIKE, I, I CAN'T EVEN HARDLY FIGURE OUT THIS, YOU KNOW,
HAVING, THAT'S WHY I THINK LIKE HAVING A, A A A A DEPARTMENT LIKE DEVELOPING SOMETHING THAT IS TASKED WITH THIS SPECIFIC GOAL OF PROMOTING AUSTIN MUSIC IN AUSTIN, WOULD, WOULD IT BE LIKE AN INTERN, UH, LIKE A UT INTERN OR SOMETHING? THIS IS, I MEAN, IT IS, IF YOU'RE TALKING ABOUT CITY FUNDS, WE ARE VERY MUCH TALKING ABOUT THE MUSIC AND ENTERTAINMENT DIVISION THAT WE ALREADY HAVE.
UM, SO IT'S, IT'S JUST, YOU KNOW, WORKING WITH OUR EXISTING DEPARTMENT IN, IN FIGURING OUT WHAT WOULD BE THE, THE RIGHT WAYS TO EXPLORE SOME OF THIS FURTHER.
UM, AND, UM, I THINK I, I, YOU KNOW, UM, ERICA, IF YOU WOULD LIKE TO ADD SOME SOMETHING TO THIS JUST IN TERMS OF, UH, WHETHER IT'S VISIT AUSTIN OR ANYTHING ELSE, WHAT IS CURRENTLY AVAILABLE? WHAT ARE THE POSSIBILITIES? UH, AND THEN OF COURSE WE CAN CONTINUE THIS CONVERSATION IN ANOTHER COMMISSION MEETING.
HELLO, MUSIC AND ENTERTAINMENT DIVISION MANAGER, ERICA SHAMLEY.
UH, SO YES, VISIT AUSTIN, UH, FOCUSES ON THE LOCAL COMMUNITY THROUGH THEIR WEBSITE, WHICH ALSO IS TARGETED TO PEOPLE THAT ARE ALREADY VISITING.
SO PEOPLE ARE ALREADY HERE AT THE HOTELS WILL GO TO THE VISIT AUSTIN WEBSITE, WHERE THERE IS A DETAILED CALENDAR OF EVENTS HAPPENING.
AND IT'S ACROSS THE BOARD, IT'S MUSIC ARTS, UH, THERE'S VENUES RECOMMENDED, YOU KNOW, RESTAURANTS RECOMMENDED.
AND SO THAT WEBSITE IS THEIR PUB, LIKE THEIR LOCAL FACING, UM, OUTLET.
AND THEN OF COURSE, WE WORK WITH VISIT AUSTIN ON, YOU KNOW, A HUNDRED THOUSAND DOLLARS MARKETING SPEND OUTSIDE OF AUSTIN TO POTENTIAL TOURISTS TO COME HERE.
UH, BUT THAT ALSO FEEDS INTO THEIR WEBSITE AND ACTIVATIONS WITHIN THE WEBSITE.
WE'LL BE PLACING, UH, ADS WITHIN THE WEBSITE FOR LOCAL, YOU KNOW, OUR GRANTEES, UH, AS AN ADDITIONAL, YOU KNOW, SPEND THAT WE ARE DOING THAT ARE NOT PART OF THE GRANTS, UH, TO PROMOTE THAT THROUGH THE VISIT AWESOME WEBSITE.
AND THAT'S JUST BECAUSE THAT IS HOW WE CAN USE THE HOTEL OCCUPANCY TAXES IN THAT WAY, UH, BECAUSE IT IS BOTH TOURIST FACING, POTENTIAL TOURIST FACING.
AND ALSO LOCALS CAN CHECK IT OUT TOO, BECAUSE IT'S, ANYONE CAN GO CHECK IT OUT.
UM, AND SO FOR OUR CURRENT GRANTS WITH THE LIVE MUSIC FUND, I MEAN, YES, THE, IT'S A REQUIREMENT TO HAVE, UH, A MARKETING PLAN THAT'S PAID OR UNPAID OR A COMBINATION OF BOTH.
AND OF COURSE WE'RE SAYING, PLEASE PROMOTE TO POTENTIAL TOURISTS, VISITING TOURISTS AND CONVENTION DELEGATES.
BUT OBVIOUSLY YOU'RE ALSO PROMOTING LOCALLY AT THE SAME TIME.
AND SO OUR GOAL IS TO DO EDUCATION, AND WE'RE DOING WORKSHOPS WITH OUR GRANTEES TO BECOME BETTER MUSIC MARKETERS SO THAT, UH, YOU REALLY HAVE TO TAKE CONTROL OF YOUR CAREER, YOUR, YOUR SMALL BUSINESS IN ORDER TO PROMOTE.
I MEAN, I WAS A MUSIC MARKETER BEFORE I DID THIS JOB.
AND, AND SO OUR GOAL IS TO TEACH ALL THE BEST PRACTICES WITHIN THE MUSIC INDUSTRY ABOUT HOW TO MARKET YOUR SHOWS AND HOW TO DO THAT, YOU KNOW, THROUGH THE TRADITIONAL WAY, WHETHER IT'S PRINT AND THEN THE DIGITAL WAY.
UH, 'CAUSE EVERY, THERE'S YOUR AUDIENCES ARE ALL DIFFERENT.
THEY DON'T GET, THEY DON'T FIND THE ADVERTISEMENT IN THE SAME WAY.
AND SO OUR JOB IS TO HELP, UH, WITH THAT PROFESSIONAL DEVELOPMENT OF OUR LOCAL ARTISTS TO DO A BETTER JOB OF MARKETING THEMSELVES.
AND THEN WE GIVE THEM THE FUNDS THROUGH THE LIVE MUSIC FUND TO BE ABLE TO DO THAT.
UM, IN TERMS OF, UM, AND ALSO AS THE CITY, WE DON'T WANNA NECESSARILY COMPETE WITH OUR RADIO STATIONS AND OTHER COMMUNITY ORGANIZATIONS THAT ARE DOING A GREAT JOB OF PROMOTING, YOU KNOW, KNOW MUSIC.
WHETHER IT'S D 5 1 2, THE AUSTIN CHRONICLE, K-U-T-K-U-T-X, UH, COI CO-OP.
I MEAN, WE HAVE A LOT OF RADIO THAT ACTUALLY DOES DAILY, LIKE GO CHECK OUT THESE SHOWS TONIGHT.
AND SO IT'S A WEIRD, IT PUTS THE CITY IN A WEIRD PLACE TO COMPETE WITH THAT, TO TAKE CITY FUNDS AND THEN UNDERCUT SMALL BUSINESS IN AUSTIN WHO ARE ALREADY DOING THIS.
SO MY SUGGESTION IS A WAY TO GALVANIZE
[02:05:01]
ALL OF THOSE GROUPS, UH, MAYBE IN A CONCERTED MARKETING EFFORT, YOU KNOW, THAT IS, YOU KNOW, BUILT UPON IT ITSELF.BUT THE CITY IS NOT, NOT THE PERSON THAT COULD COORDINATE THAT.
IS IS THERE A POSSIBILITY THOUGH, TO KIND OF LOOK AT HOW VISIT AUSTIN OPERATES IN THIS REALM AND BE ABLE TO PROVIDE SOME RECOMMENDATIONS PERHAPS ON HOW TO MEET THIS NEED? UH, IF, IF THERE THERE IS SPACE, UH, TO DO MORE OR DO SOMETHING DIFFERENT MM-HMM,
HOW DO WE MAKE MM-HMM,
SO WE ACTUALLY JUST MET WITH VISIT AUSTIN A COUPLE WEEKS AGO, AND WE'RE COORDINATING OUR NEXT A HUNDRED THOUSAND DOLLARS, UH, OUR MARKETING SPEND, WHICH IS AN ADDITIONAL FUND THAT WE PAY FOR ON TOP OF THE $4.5 MILLION IN GRANTS THAT DEFINITELY WILL BE USED ON PAID MARKETING AND PAID MARKETING THAT WILL REACH LOCAL AUDIENCES.
UM, AND SO ONE OF THE THINGS WE'RE THINKING ABOUT IS THAT, YOU KNOW, A TO GIVE THE OPTION OF LIKE, YOU CAN PAY FOR YOUR OWN MARKETING PLAN WITH YOUR GRANT, BUT WHAT IF VISIT AUSTIN GIVES YOU AN OPPORTUNITY TO PAY ANOTHER $2,500 TOWARDS SOME LOCAL BANNERS ON THEIR WEBSITE AND THINGS WHERE THEY DON'T HAVE TO DO ANYTHING.
THEY, THEY JUST SAY, HEY, I'M A LIVE MUSIC FUND RECIPIENT, I HAVE $2,500.
OUR RECORD RELEASE IS COMING UP IN A MONTH.
CAN YOU GUYS DO A PROMOTION FOR ME? AND SO THEY DO A SPEND WITH VISIT AUSTIN AS AN ADDITIONAL, WITH THE SAME AD MAP THAT WE'RE USING TO PROMOTE IT SO THAT WE HAVE A VERY UNIFIED LOOK, YOU KNOW, KIND OF A THEME AROUND THE PROMOTION SO THAT IT'S, IT'S, IT SPREADS FAR AND WIDE.
'CAUSE YOU DO REALLY WANT VISITORS THAT ARE SEEING A MESSAGE OUTSIDE OF TEXAS ABOUT AUSTIN MUSIC WITH A CERTAIN AD MAT, IT LOOKS A CERTAIN WAY, HAS A CERTAIN VIBE AND FEEL THAT THEY SEE IT AGAIN LOCALLY.
'CAUSE IT RE IT JUST RE UH, ESTABLISHES THAT MESSAGE OF WHY, OH, THAT THAT MARKETING WORKED.
YOU KNOW, IT WORKED THERE AND IT WORKED ALL THE WAY BACK TO HERE I AM AT MY HOTEL AND I'M SEEING THAT SAME LOOK.
AND, UH, AND SO WE'RE GONNA HELP OUR, UH, GRANTEES KIND OF, UH, TO HAVE THE ADDITIONAL SPEND OF PUTTING MORE MONEY INTO THAT SO THEY COULD DO THEIR OWN MARKETING PLAN.
AND WE'LL AGAIN, HAVE THAT, UH, PROFESSIONAL DEVELOPMENT, THE WORKSHOPS OF HOW TO DO IT WELL, UH, HOW TO DO THE ANALYTICS, HOW TO CHANGE LANES.
IF YOU'RE REALIZING THIS SPEND ISN'T WORKING, I NEED TO GO ADJUST AT HOW TO DO THAT.
UH, WHILE AT THE SAME TIME HAVING THE OPPORTUNITY TO WORK WITH THIS COMPANY, YOU KNOW, WITH VISIT AUSTIN AND THEIR AGENCY TO GO PUT IN SOME REALLY HIGH LEVEL ADS IN ADDITION TO THAT.
SO JUST, SO IF I GO TO VISIT AUSTIN AS A MUSICIAN, WHAT, WHAT WOULD, IS THERE AN EASY WAY FOR ME TO FIGURE OUT NOT JUST WHAT'S AVAILABLE ON THE FRONT END, BUT HOW, WHAT'S MY, WHAT'S THE MECHANISM, UH, FOR ME TO, AS A MUSICIAN, TO AVAIL FOR WHAT VISIT AUSTIN OFFERS? UM, IS THERE AN EASY WAY TO FIGURE THAT OUT FOR A MUSICIAN IF THEY JUST GO TO THE WEBSITE? WELL, THE VISIT AUSTIN MARKETING IS REALLY FOR THE LAYMAN TO GO TO A WEBSITE AND SEE, I'M INTERESTED IN A SHOW TONIGHT AND MAKING IT EASY TO GO NAVIGATE TO THE MUSIC SECTION, GO SEE WHAT VENUES THERE ARE, WHAT SHOWS ARE TONIGHT OR WHAT SHOWS ARE IN THREE DAYS.
AND SO YOU HAVE TO REMEMBER THE AUDIENCE ALWAYS FOR ANY WEBSITE AND WHO THEY'RE TARGETING AND WHAT THEY WANT.
AND SO IT'S NOT NECESSARILY THE MUSICIAN, HOW DO I GO PROMOTE MYSELF ON VISIT AUSTIN? ALTHOUGH WHEN YOU DO GO TO THE MUSIC HUB, THE MUSIC SECTION OF THE WEBSITE, THERE IS A PLACE FOR MUSICIANS TO GO PUT THEIR NAME IN THE HAT TO BE HIRED BY VISIT AUSTIN OR TO BE, UH, RECOMMENDED BY VISIT AUSTIN.
BECAUSE AGAIN, THE CITY, WE CANNOT RECOMMEND A SPECIFIC ARTIST.
WE'RE NOT ALLOWED, THAT'S NOT OUR ROLE, BUT VISIT AUSTIN CAN.
AND SO, YOU KNOW, THAT'S, UH, THEY HAVE A MUSIC MARKETER ON STAFF WHO, WHOSE JOB IS TO PROMOTE AUSTIN MUSIC AND GET AUSTIN MUSICIANS JOBS.
AND THAT'S, UM, OMAR, CAN ANY LOCAL SHOW GET ON VISIT AUSTIN? THERE IS A CALENDAR THAT YOU CAN ADD YOUR EVENTS TO.
DOES ANYBODY KNOW IF JUST THE REGULAR ONE THAT THE CALENDAR? I THINK IT'S FREE.
AND YEAH, SO ERICA, IF, IF THERE WAS, UH, DO YOU SEE VALIDITY IN HAVING A WAY TO INCREASE THE SIZE OF THE HAT AND INCREASE THE AMOUNT OF POOLS FROM THE HAT? WELL, FOR THE HOTEL OCCUPANCY TAX, I MEAN, WE ARE AT OUR LIMIT.
I MEAN, WE'RE, WE ARE PULLING AS MUCH MONEY OUTTA THE FUND AS WE POTEN AS WE POSSIBLY CAN, UH, TO LEAVE A LITTLE BIT OF A BUFFER IN THERE THAT EARNS INTEREST SO THAT THE FUND GROWS OVER TIME.
SO WE'RE NOT DEALING WITH ANOTHER SITUATION LIKE WE DID WITH THE PANDEMIC, WHICH IT COMPLETELY DRAINED COFFERS.
IN FACT, WE HAD TO GO FIND MONEY IN OTHER BUDGETS TO GO REPLACE THOSE HOT FUNDS THAT WE HAD TO, THAT WERE ALREADY SPENT.
SO WE HAVE TO BE REALLY CAREFUL WITH HOT.
UH, IT IS VERY FOCUSED LIKE, UM, WAS SAID WITH STATE OF TEXAS, VERY FOCUSED STATUTE OF WHAT'S INTENDED.
SO WE'RE DOING EVERYTHING WE CAN TO
[02:10:01]
MEET THAT INTENT WHILE AT THE SAME TIME PROVIDING LOCAL ARTISTS A WAY TO PROMOTE LOCALLY.UM, AND SO I WOULD SUGGEST IF THERE WERE OTHER FUNDS, I THINK LIKE A GENERAL FUND, THERE IS A WAY IF THE CITY, IF COUNCIL, 'CAUSE IT'S, THIS IS ALL THE DECISION OF COUNCIL NOT STAFF.
IF THEY SAY WE WANT YOU AND WE'RE GONNA FIND YOU THE MONEY TO GO DO X, Y, AND Z AROUND MUSIC MARKETING, THEY CERTAINLY COULD DO THAT.
BUT STAFF CAN'T MAKE THAT DECISION.
THAT COMES A RECOMMENDATION FROM YOU GUYS AS YOU DID WITH YOUR BUDGET RECOMMENDATION.
CITY COUNCIL TALKS ABOUT IT HERE IN THE NEXT FEW WEEKS, AND THEY DECIDE HOW, WHAT THEIR PRIORITIES ARE AND WHAT THEY'RE GONNA SPEND THE MONEY ON.
I HEARD EARLIER IN THE MEETING WHEN WE WERE, Y'ALL WERE TALKING ABOUT THE COLLECTION OF HOT TAXES AND YOU WERE TALKING ABOUT THE, UM, THE DIFFERENCE IN SOUTH BY POTENTIALLY AFFECTING THE AMOUNT THAT CAME IN.
IF THERE WAS A QUANTIFIABLE WAY TO DEMONSTRATE THAT, UH, THE HOT TAXES WERE HEALTHIER AS A RESULT OF AN A OF A CAMPAIGN LIKE THIS, WOULD THAT BE THE KIND OF THING THAT WOULD ALLOW YOU TO USE THE SAME MECHANISM BUT DO IT AT A LARGER SCALE? WE CAN'T DO IT THAT MACRO BECAUSE A, ANYTHING THAT WE ARE, WE'RE GONNA TEACH ALL THE AWARDEES HOW TO DO THE BACKEND ANALYTICS TO SEE HOW DID YOUR CAMPAIGN DO, RIGHT? DID IT DO CONVERSIONS AND TURN TO TICKETS TO MERCH, TO WHATEVER IT IS THAT YOU WERE PROMOTING? WE ARE GONNA TEACH THE, THE AWARDEES HOW THAT WORKS AND, UH, PROVIDE THAT TYPE OF TRAINING.
SO, BUT FROM A MACRO LEVEL OF LOOKING AT THESE MONTH, THESE ARE QUARTERLY, YOU KNOW, BUCKETS THAT DROP INTO THE, AND IT'S, WHO'S TO SAY, 'CAUSE THERE'S SO MUCH THAT HAPPENS IN THE CITY OF AUSTIN AT ANY ONE, ANY DAY.
AND SO WE CAN'T SAY THAT IT WAS JUST SOUTH BY, OR IT WAS JUST ACL OR ANYTHING.
ESPECIALLY AS MORE COMMUNITY EVENTS ARE GROWING AND, UM, AUSTIN IS GROWING IN DIFFERENT WAYS AND DIFFERENT EVENTS ARE BECOMING MORE POPULAR.
THERE'S JUST NO WAY TO FARE OUT THAT, THAT IMPACT IN THE BIGGER MACRO DATA OF HOT COLLECTIONS.
BUT WE CAN ON HOW THE MARKETING PLANS, THE, THE SPINS.
AND THAT'S, YOU KNOW WHAT, LIKE, AGAIN, THAT WAS MY JOB BEFORE IS LIKE, HOW DID IT PERFORM? WHAT WAS MY ROI, WHAT WAS MOST EFFECTIVE? WHO ARE MY FANS COMING IN FROM? MOSTLY WHAT NEIGHBORHOOD IS MY, WHERE ARE MY FANS? AND SO YOU CAN DO THAT THROUGH THE DATA ANALYTICS OF THE SPEND ITSELF TO TRY TO FIGURE OUT WHAT WORKS AND WHAT DOESN'T.
ANY OTHER QUESTIONS, COMMENTS ON THE TOPIC? QUESTIONS FOR ERICA? THANK YOU, ERICA.
UM, I DO WANNA SAY, UH, THAT WHEN WE WERE INITIALLY TALKING ABOUT, UH, HOW THE LIVE MUSIC FUN PROCESS WAS GOING TO START, EVERYONE WAS SAYING THAT WE COULDN'T DO IT.
LIKE IT WAS, THERE WERE CONVERS.
IT WAS, WE'RE NOT GONNA GIVE IT TO VENUES FIRST.
WE'RE NOT GONNA DO THIS, WE'RE NOT GONNA DO THAT.
I THINK IT, I THINK WE ALL REMEMBER THE, THE TALKS AND HOW KIND OF SEEMINGLY IMPOSSIBLE IT WAS.
AND THEN WE CAME TOGETHER OVER A A SOME TIME AND THEN WE FIGURED OUT HOW TO DO IT.
AND NOW THAT PROGRAM IS HERALD ALL OVER THE COUNTRY, AT LEAST AS BEING ONE OF THE MOST INNOVATIVE PROGRAMS IN THE COUNTRY FOR THE SUSTAINABILITY OF LIVE MUSIC.
NUMBER TWO, UH, I TOUR NOW I'M, I'M GETTING TO THE POINT WHERE I'M, I'M, I'M RAISING MY BAR AND I'M TOURING AND EVERYWHERE I GO, THERE ARE PEOPLE THAT ARE WEARING AUSTIN CITY LIMIT SHIRTS.
THERE ARE PEOPLE THAT, ARE THEY, I SAY, I'M FROM AUSTIN.
EVERYONE KNOWS, YOU KNOW, WHERE AUSTIN IS, WHO AUSTIN IS.
THAT IS DUE TO THE FACT THAT THIS CITY, ERICA, KIM MUSIC ENTERTAINMENT DIVISION, Y'ALL DO YOUR JOB AND YOU DO IT EXTREMELY WELL.
AND THIS IS IN NO WAY LIKE A, A, A CRITICISM OR ANYTHING OF THAT.
I DON'T SEE THIS AS AN EITHER OR.
AND, AND THE, UM, I THINK, I THINK THE IDEA THAT, THAT WE, I'M STUMBLING OVER MY WORDS.
I'M GONNA, I'M GONNA THINK ABOUT WHAT I'M GONNA SAY AND I'M GONNA SAY IT.
I, I BELIEVE THIS IS POSSIBLE.
AND THE ONE OF THE PROBLEMS IS, IS THAT WE'RE, IF, IF WE WERE WAITING ON SONIC GUILD OR AWESOME MUSIC FOUNDATION OR OR ANOTHER ONE OF THESE ORGANIZATIONS, MUSIC EXHAUSTED, WHATEVER THE CASE MAY BE, TO, FOR THOSE DOLLARS TO TRICKLE DOWN TO US JUST SO THAT WE COULD EVENTUALLY BEGIN TO SHOWCASE AND ADVERTISE OURSELVES AND PROMOTE OUR OWN SHOWS, WE WOULD NEVER RECEIVE THAT MONEY.
WHAT WE'RE TALKING ABOUT IS NOT SOMETHING
[02:15:01]
FROM AN ORG DOWN.IT'S MORE OF A, OF A, OF A MIDDLE OUT KIND OF A PROCESS WHERE WE'RE GIVING THE POWER BACK TO THE MUSICIANS IN THE, IN, IN THE, AND THE INDEPENDENT PROMOTERS AND THE VENUES THAT ARE BEING, YOU KNOW, KIND OF ECLIPSED BY A LOT OF THESE MUCH, MUCH, MUCH BIGGER ACTS THAT ARE COMING THROUGH NOW.
THE MOODY CENTER IS THE HIGHEST GROSSING MUSIC VENUE IN THE WORLD RIGHT NOW THAT'S IN AUSTIN, TEXAS.
IT'S, IF NOT THE HIGHEST, IT'S ONE OF THE HIGHEST GROSSING MUSIC VENUES IN THE WORLD.
NOT ONLY THAT, AND THIS IS PARTLY DUE TO TAYLOR SWIFT, BUT MUSIC TICKETED SHOWS, IT'S, IT'S, IT'S THE GROSS OF LIKE $35 BILLION.
THERE ARE MORE PEOPLE THAT ARE GOING TO SHOWS NOW THAN THERE EVER HAVE BEEN, EVER IN THE HISTORY OF MUSIC.
SO WHAT THAT TELLS ME IS THAT WE'VE BASICALLY KIND OF STARTED OVER AS AN ECONOMY AGAIN, BECAUSE THIS IS EXACTLY WHAT MUSIC ARTISTS HAD TO DO BACK IN THE SEVENTIES.
IN ORDER TO GET THEIR NAMES OUT THERE, THEY HAD TO TOUR 'CAUSE THEY DIDN'T HAVE CDS TO, TO USE FOR POINTS AND PROMOTION AND ALL THESE OTHER THINGS AND ALL THAT STUFF.
AND NOW THAT STREAMING IS DEAD.
I MEAN, STREAMING IS KILLED MUSIC.
WE'RE BASICALLY BACK AT SQUARE ONE.
AND SO THE ONLY WAY THAT LOCAL ARTISTS ARE GOING TO CONTINUE TO GROW AND NOT BE ECLIPSED BY THE ARTISTS THAT ARE MAKING THE MANAGERS AND THE PROMOTERS AND THE BOOKING AGENCIES AND ALL THESE OTHER PEOPLE, ALL THIS MONEY IS FOR THESE ARTISTS TO BECOME ECONOMICALLY VIABLE, THE LOCAL ARTISTS TO BECOME ECONOMICALLY VIABLE.
AND THE ONLY WAY THAT'S GOING TO HAPPEN IS IF THEY HAVE THE DOLLARS TO ADVERTISE THEMSELVES TO MAKE SURE THAT PEOPLE ARE GOING TO THEIR SHOWS.
WELL, AND WHAT YOU'RE TALKING ABOUT IS A NATIONAL AND GLOBAL THING, BUT AUSTIN IS PARTICULARLY FLUSH WITH ARTISTS THAT SHOULD BE A HOUSEHOLD NAME INSIDE OF AUSTIN, IF NOT FURTHER OUT.
AND, AND, AND I SAY THIS ALSO BECAUSE I, YOU KNOW, I'M, I'M GOING TO, I'M, I'M, I'M, I'M PART OF THIS AT AUSTIN.
THEY FLEW ME OUT TO ATLANTA LAST YEAR.
THEY'RE PUTTING ME UP, THEY'RE FLYING ME OUT THERE.
I'M DOING SHOWS, DOING SOME PRIVATE SHOWCASES.
I'M GETTING PAID EXTREMELY WELL FOR IT, AND IT'S AN AMAZING OPPORTUNITY.
BUT I'M COMING BACK HOME AND I'M PLAYING LIKE, YOU KNOW, MOZARTS, YOU KNOW, AND YOU KNOW, THESE OTHER OPPORTUNITIES THAT DON'T PAY A WHOLE LOT OF MONEY BECAUSE I HAVE BILLS TO PAY.
AND THAT'S, YOU KNOW, JUST, THAT'S THE GAME.
AND IT'S LIKE, YOU KNOW, WE HAVE TO KIND OF WALK THIS FINE LINE, THIS DICHOTOMY OF, OF, YOU KNOW, BECAUSE OF THE WAY THE, THE AUSTIN ECONOMY HAS, HAS, HAS JUST METASTASIZED AS THIS THING.
NOW WE HAVE TO HAVE THESE REALLY AMAZING SHOWCASES AND THEN WE HAVE TO GO AND DO THESE OTHER THINGS IN ORDER TO MAKE SURE THAT OUR ENDS ARE MET.
AND I, I I, I, I THINK THAT THERE'S A WAY, EVEN IF IT'S SOMETHING WHERE, YOU KNOW, WE'RE LOOKING AT EVERYTHING, LOOKING AT EVERYTHING THAT WE HAVE, AND MAYBE WE'RE LIKE PUTTING MORE MUSICIANS ON THE ROAD TO ADVERTISE AUSTIN OR SOMETHING LIKE THAT.
BUT THERE'S GOT TO BE A WAY IN WHICH WE CAN GIVE MUSICIANS THAT HAVE THEIR OWN ECOSYSTEMS. WE HAVE OUR OWN WEBSITES, WE HAVE OUR OWN MERCHANDISE, YOU KNOW, AND, AND WE MAKE PRETTY GOOD MONEY CONSIDERING, I MEAN, IT'S NOT LIKE, I MEAN, IT'S NOT BAD.
IT'S NOT A BAD LIVING TO BE, I MEAN, PEOPLE, IF YOU'RE, IF YOU'RE IN AUSTIN, THAT'S, THAT'S PROOF OF SOMETHING, YOU KNOW? I MEAN YEAH.
IT'S, IT'S, IT'S, YOU KNOW, IT'S NOT A BAD, YOU, YOU, YOU, I MEAN, THERE'S THIS IDEA, BLESS YOU, KIM.
THERE'S THIS IDEA THAT WE'RE LIKE, YOU KNOW, WE'RE LIKE, YOU KNOW, KIND OF JUST SLUMMING AROUND AND WE'RE LIKE BROKE.
I MEAN, AND, AND, AND SOMETIMES WE ARE, BUT I MEAN, FOR THE MOST PART, IT'S NOT A BAD LIVING.
AND SO I WOULD LOVE TO BE ABLE TO, FOR MYSELF, JUST TO LIKE HAVE, I MEAN, THERE'S, THERE'S AN EXTRA $400,000 THAT'S JUST SITTING AROUND SOMEWHERE.
WHY DON'T, WHY NOT SEE IF WE CAN PUT SOME OF THAT MONEY TO USE SO THAT MAYBE I COULD GO AND PLAY AT FAR OUT AND SPEND 400 BUCKS TO ADVERTISE MY SHOW AND MAKE SURE THAT I'M GONNA GET IT AT OCCUPANCY SO THAT I CAN PAY MY BAND AND THEY'RE GONNA GET PAID AND EVERYONE'S HAPPY.
IT, IT'S, IT'S LITERALLY A WIN, WIN, WIN, WIN WIN.
I DO NOT SEE HOW IT'S POSSIBLE THAT IT'S NOT A WIN FOR EVERYONE.
I MEAN, OBVIOUSLY I WANNA LOOK AT WHAT WE HAVE.
I WANNA SEE WHAT'S HAPPENING AND YES, THE HEADS AND BETS THING, YEAH, WE NEED TO LOOK AT THAT.
BUT IN THE ORDINANCE, AND I CAN ACTUALLY FIND IT, IT SPECIFICALLY SAYS THAT, I MEAN, IN THE CREATIVE ARTS SECTION OF THE HOT HOTEL, OCCUPANCY TAX PART OF THIS, THAT YOU CAN USE IT FOR PHOTOGRAPHY, YOU CAN USE IT FOR STUDIO STUFF, YOU CAN USE IT FOR ALL THESE DIFFERENT THINGS THAT DOESN'T NECESSARILY TRANSLATE TO HEADS AND BEDS.
WELL, YOU CAN, YOU CAN USE IT FOR MARKETING,
[02:20:01]
YOU CAN USE IT FOR USE IT CREATIVE.I MEAN, YOU CAN USE IT FOR THAT.
I MEAN, WE HAVE, WE'VE, WE'VE, I MEAN WE'VE BEEN TALKING ABOUT STUDIOS AND, AND, AND THEIR SUPPORT.
I MEAN, IF THAT'S THE CASE, IF YOU CAN USE IT TO, TO GO IN THE STUDIO AND MAKE A RECORD, YOU COULD USE IT TO ADVERTISE A SHOW.
THEY'RE, THEY'RE, YOU KNOW, YEAH.
SO, UH, I'M JUST SAYING LIKE, I, I, WE WILL COME BACK NEXT MONTH WITH SOME, UM, OTHER THINGS, I GUESS.
UH, THANK YOU COMMISSIONER STRICKLAND.
I THINK, UH, I MEAN, UM, WE CAN, CAN FAIL THE PASSION, UH, ALSO UNDERSTAND, UH, UH, THE POINT THAT YOU ARE, UH, LOOKING TO MAKE.
UM, JUST, JUST TO CLARIFY, UH, AT LEAST FROM WHAT I WAS SAYING, UM, I DEFINITELY WASN'T ALLUDING TO ORGANIZATIONS, NONPROFITS, OR PRIVATE ENTITIES, UH, PURELY ALLUDING TO LOOKING INTO MECHANISMS THAT ARE AVAILABLE RIGHT NOW WHERE EDD IS ALREADY INVESTING IN MARKETING MUSIC.
SO THAT'S WHY THE VISIT AUSTIN EXAMPLE, BECAUSE THERE IS ALREADY AN INVESTMENT THAT'S HAPPENING THERE.
THEN TO THAT END, YOU KNOW, IS IT SERVING ALL THE PURPOSES THAT WE ARE KIND OF THINKING ABOUT RIGHT NOW, UH, FOR MUSICIANS? OR IS THERE SOMETHING THAT CAN BE DONE AS WE ARE ALREADY INVESTING DOLLARS? SO THAT WAS THE POINT I WAS MAKING WITH EXISTING ORGANIZATIONS, PLEASE.
AND I, I DO THANK YOU FOR THAT.
'CAUSE I JUST DID WANNA MAKE THE POINT WITH OUR CURRENT APPLICATION THAT IS OPEN, UM, THAT'S WHY WE RAISED OUR GRANTS UP TO 30 GRAND OR 15 GRAND OVER TWO YEARS WITHOUT A SPECIFIC PROJECT IN MIND.
SO THAT YOU HAVE THE FLEXIBILITY, IF YOU'VE BOOKED A SHOW, YOU CAN CERTAINLY USE PART OF THAT MONEY TO GO MARKET IT.
UH, AND WE'LL ALSO PROVIDE YOU SUPPORT ON HOW TO BEST MARKET IT IN TERMS OF THE PROFESSIONAL DEVELOPMENT I MENTIONED.
AND THEN, LIKE I SAID, ON TOP OF THAT, WE'LL DO EXTRA STUFF IN THE BACKGROUND TO HELP PROMOTE ALL OF THOSE, UH, AWARDED, UH, ARTISTS TO PROMOTE ALL OF THEIR ACTIVITIES.
AND SO WE HAVE A WAY TO KIND OF FUNNEL WHAT YOU'RE DOING THROUGH LONG CENTER, IF IT'S A PUBLIC FACING EVENT TO GO HAVE A SEARCHABLE PLACE TO FIND THOSE SHOWS.
BUT, UM, YOU COULD DECIDE THAT YOU'RE ONLY GONNA USE YOUR GRANT FOR ONLY MARKETING, UH, FOR ALL YOUR LOCAL SHOWS.
JUST BE SURE YOU'RE ALSO PROMOTING IT TO THE HOTELS WHERE THE TOURISTS ARE STAYING IN ADDITION TO LIKE, I MEAN, IT'S ALL THE SAME THING.
IT'S A MARKETING PLAN AND IT HITS EVERYBODY.
BUT WE WILL HELP WITH THE CONCIERGE, WE'LL HELP WITH LIKE REACHING OUT TO THE HOTELS THROUGH, YOU KNOW, HERE IS WE'RE SENDING YOU OUR LIST OF EVENTS THIS MONTH FOR ALL OF YOUR AWARDED ACT, FOR ALL OUR AWARDED ACTIVITIES THAT ARE PUBLIC FACING.
AND THAT GOES THROUGH THE CONCIERGE ASSOCIATION, OR GIVE A LIST OR GIVE THAT FEEDBACK TO ALL THE AWARDEES TO KNOW WHO THOSE CONCIERGES ARE, WHO ARE THE BEST HOTELS THAT ARE THE RIGHT FIT FOR YOUR AUDIENCE.
UM, BUT YOU CAN DO THAT WHILE ALSO PROMOTING TO FAR AND WIDE IN AUSTIN AND OUTSIDE OF AUSTIN.
SO YOU COULD SPEND ALL OF YOUR MONEY, ALL OF YOUR GRANT ON JUST MARKETING IF YOU WANT.
WE TRY TO MAKE IT FLEXIBLE SO THAT WE WEREN'T CURATING, WE WEREN'T LIKE FORCING YOU GUYS TO DO WHAT, YOU KNOW, TO FIT OUR LITTLE MOLD.
WE WANT YOU, WE WANNA SUPPORT WHAT YOU'RE ALREADY DOING.
UH, YEAH, YOU KNOW, THE APPLICATION CLOSES JUNE 18TH.
UH, IF, IF I QUICKLY MAY, I THINK, UM, I THINK THE, THE FOLKS THAT ARE GONNA GET THE GRANTS, I THINK THEY'RE WELL TAKEN CARE OF.
UM, UH, FROM WHAT I'M ALSO HEARING HERE IS WE, WE ARE LOOKING FOR SOME MORE BROAD BASED IMPACT, UH, AT A, AT A, AT A SMALLER LEVEL BECAUSE THOSE GRANTS ARE GONNA BE LIMITED TO ABOUT 150 FOLKS.
AND THEN NOW WE HAVE 8,000 MUSICIANS IN AUSTIN.
UH, SO COULD WE, I THINK THAT'S WHERE THIS IS ALSO COMING FROM IS COULD WE DO SOMETHING MORE BROAD BASED AT A MUCH SMALLER LEVEL, UH, THAT WOULD BE HELPFUL TO A LARGER SET OF MUSICIANS, IS WHAT I'M SAYING.
SO A FREQUENTLY OCCURRING YEAH, FREQUENTLY OCCURRING THING TOO, INSTEAD OF INDIVIDUAL PROJECT BASED KIND OF THING.
SOMETHING THAT WOULD, YOU KNOW, THAT'S WHY I THINK THIS, THIS FIRST STEP ABOUT DOING THE, THE AD BUYS ON RADIO STATIONS THAT JUST ANNOUNCE, YOU KNOW, AND I KNOW SOME RADIO STATIONS, YOU KNOW, VOLUNTARILY TALK ABOUT SHOWS AND THINGS LIKE THAT, BUT I'M KIND OF PICTURING SOMETHING, UH, WHERE, WHERE YOU SORT OF CODIFY, THIS IS THE, THE AUSTIN LIVE MUSIC MINUTE WHERE LIKE, IT'S A KNOWN THING THAT LIKE RADIO STATIONS ANNOUNCED THIS AND THAT.
IT'S LIKE SOMETHING THAT'S SORT OF EARMARKED SPECIFICALLY, LIKE EVERY DAY YOU CAN COUNT ON THIS TO FIND OUT WHEN IT'S, YOU KNOW, FINDING MECHANISMS FOR DOING THAT WHERE THERE'S NO, UM, WHERE IT'S NOT CONFUSING.
IT'S NOT, IT'S NOT A HARD PROCESS TO FIND, BUT IT'S SOMETHING THAT'S VERY, LIKE A TR A TRADITION, YOU KNOW? 'CAUSE SOME, SOME OF THE, SOME OF THE, THE BEST THINGS IN AUSTIN ARE THE TRADITIONS THAT PEOPLE RECOUNT, YOU KNOW, THE, THE MUSICAL TRADITIONS THAT YOU KNOW OF, YOU KNOW, GOING TO, UH, YOU KNOW, LIKE THE, THE, WHAT WAS THE MOST RECENT ONE THAT WAS, UH, UH, THE BLUES ON THE GREEN.
LIKE, YOU KNOW, HAVING SOMETHING LIKE THAT, UM, THINGS THAT KIND OF RECUR AND THEN, AND PEOPLE BECOME, IT COMES PART OF THE FABRIC OF THE CULTURE.
[02:25:01]
THAT'S YEAH, LIKE THAT'S, THAT'S STABILIZED, YOU KNOW, SO THAT EVEN AS THESE OTHER BITS AND PIECES LIKE DO 5 1 2, YOU KNOW, IF IT, YOU KNOW, OR THE, SOME OF THE OTHER ONES THAT, UM, THAT CELESTE MENTIONED, YOU MENTIONED SEVERAL DIFFERENT GREAT OUTLETS AS THOSE, IF THOSE, YOU KNOW, COME AND GO, THEY CHANGE OR WHATEVER THEY, THEY, THERE'S STILL A CENTRAL PLACE FOR FILTERING THAT THROUGH AND CONNECTING IT.ALRIGHT, THANK YOU COMMISSIONER SLAN, DID YOU HAVE ANY COMMENTS BEFORE YOU CLOSE THIS? ALRIGHT.
UH, WE COULD, WE COULD ALWAYS, UH, PUT THIS AGENDA ITEM BACK.
UH, AND, UH, THIS IS, UH, ON EVERYBODY'S OWN INTEREST.
UH, YOU KNOW, IF, UH, THERE'S SOME RESEARCH, UH, OR SOME INSIGHT THAT YOU WANNA, UH, EITHER GATHER, UH, ALREADY HAVE, PLEASE, UH, YOU KNOW, UH, COME BACK AND SHARE THAT AT THE NEXT COMMISSION MEETING AND WE CAN, UM, WE CAN SEE WHERE TO TAKE THIS FROM THERE.
UM, MOVING ON TO FUTURE, WE'RE DONE, RIGHT? YES.
[8. Update from the Land Use Working Group by Anne-Charlotte, Vice-Chair]
LAND USE WORKING GROUP BY, UH, COMMISSIONER PATTERSON, VICE PATTERSON.UH, I JUST HAVE ONE ANNOUNCEMENT.
SO THE, UH, URBAN CORE LAND USE WORKING GROUP WITH JOINTS, ARTS AND MUSIC.
WE ARE HOSTING AN EVENT, UH, WITH THE RED RIVER CULTURAL DISTRICT DURING HOT SUMMER NIGHTS.
AND IT'S GONNA BE A DEVELOPER COMMUNITY CREATIVE COMMUNITY MEETUP.
AND THERE WILL BE A PANEL DISCUSSION THAT WILL DON DONALD JACKSON IS GONNA BE ON THE PANEL.
UM, I'M GONNA FACILITATE IT ALONG WITH NICOLE, UH, KAPALO FROM RED RIVER CULTURAL DISTRICT.
UH, WE'LL HAVE A REPRESENTATIVE FROM THE MUSIC VENUE COMMUNITY, THE ARTS COMMUNITY, UH, AND, UH, PANELISTS FROM THE DEVELOPER COMMUNITY.
SO THAT'S GONNA BE, UH, JULY 19TH, FRIDAY, JULY 19TH AT FIVE 30.
AND THE VENUE IS ON RED RIVER, BUT I DON'T KNOW WHICH ONE YET, BUT, BUT IT HAS BEEN SECURED.
SO I'LL SEND OUT A, I'LL, I'LL SEND AN EMAIL TO SHELBY, UM, AND SHE CAN SHARE IT WITH ALL OF THE COMMISSION.
SO, BUT, UH, ONE THING WE'RE LOOKING FORWARD TO JUST COVER COSTS IS WE ARE LOOKING FOR SOME SPONSORSHIPS FOR THAT.
UM, SO IF ANYBODY HAS A LITTLE SPARE POCKET CHANGE, THEY'D LIKE TO SEND TOWARDS THAT.
UH, BUT YEAH, ALSO RED RIVER CULTURAL DISTRICT, THEY HAVE AN AMAZING PROMOTIONAL TEAM, SO THEY'RE GONNA BE HELPING GET THE WORDS OUT, A WORD OUT ABOUT THIS.
BUT, UM, YEAH, THE WORKING GROUP IS REALLY EXCITED.
I'M REALLY HAPPY THAT WE'RE TYING IT INTO HOT SUMMER NIGHTS.
UM, MOVING ON TO, UM, QUESTIONS, COMMENTS ON, UH, THE EVENT HERE.
SO WE'LL GET THE INFORMATION OVER EMAIL.
MOVING ON TO FUTURE AGENDA ITEMS. WE'LL HAVE APPROVAL OF MINUTES.
UH, WOULD WE HAVE THE MUSICAL PERFORMANCE AGAIN NEXT MONTH? WE SHOULD, RIGHT? YES.
SO WE'LL HAVE THAT ITEM IN, UH, LIVE MUSIC FUND COLLECTIONS UPDATE, UM, UPDATE ON THE FI 24, UH, AUSTIN LIVE MUSIC FUND APPLICATION.
UM, THE APPLICATION WILL BE CLOSED BY THEN, SO WE SHOULD HAVE SOME MORE STATS AROUND THAT.
UH, THE, UH, DISCUSSION AND ACTION ITEM, AND I THINK WE'LL SPELL IT OUT THE, THE ACTION ITEM BETTER BY, UH, THE TIME WE GET TO THE MUSIC COMMISSION NEXT ROUND, UH, SHELBY.
BUT, UH, THE PRESENTATION BY DONALD JACKSON ON FINANCIAL INCENTIVES FOR NEW DEVELOPMENTS THAT NEEDS TO MOVE TO DISCUSSION AND ACTION ITEMS NEXT ROUND.
UM, I'M WORKING WITH, UM, SHELBY SECRETARY.
[FUTURE AGENDA ITEMS]
I GOT YOU.UH, ARE WE, WE ARE STILL DOING AN UPDATE ON LIVE MUSICAL, LET'S LEAVE THAT IN UNDER DISCUSSION ITEMS, UH, PERFORMANCES FOR MUSIC COMMISSION MEETINGS.
UM, WE WILL, UM, DO UPDATE ON THE LAND, LAND USE WORKING GROUP AS WELL NEXT TIME.
AND, UH, DID YOU WANNA BRING YOUR ITEM BACK? UH, THE ONE THAT WE JUST DISCUSSED, UH, INTO THE DISCUSSION ITEMS, UH, FOR SOME FURTHER DISCUSSION ON THAT? UM, WHAT WAS YOUR ITEM? OH, DO WE WANNA HAVE SOUTH BY SOUTHWEST COME? WE'LL HAVE THEM CHECK.
UH, CAN, CAN WE ACTUALLY, BUT, UM, PULL THE STATS FROM THEIR, UH, FROM THEIR WEBSITE AND, AND REVIEW THAT AND SEE IF THERE'S A NEED BEYOND THAT REPORT DIRECTLY.
SO LET'S SEE IF THAT'S AVAILABLE AND THEN WE'LL ADD IT.
UM, AND THEN, UM, UNDER DISCUSSION ITEMS. SO DISCUSSION AND ACTION ITEMS. UH, WE WANNA PUT THE, UH, UH, ASSISTANCE FOR, UH,
[02:30:01]
TEXAS MUSIC MUSEUM.UM, BETTER I THINK AS WE EVOLVE WITH, YEAH.
ANYTHING ELSE? COMMISSIONERS, WE'RE GONNA REPLAY PETER'S, UH, PERFORMANCE ALONG WITH NEXT MONTH'S PERFORMANCE.
SO THAT, THAT ONE AGENDA ITEM, THEY SHOULD SUFFICE FOR THAT, RIGHT? YEAH.
COMMISSIONER, THE TEXAS MUSIC MUSEUM BUILDS A WORKING GROUP, RIGHT? ARE WE, SO WE ACTUALLY, YEAH, SO THAT'S WHAT I MEAN.
THAT'S WHY I WAS INQUIRING WITH, WELL, TWO COMMISSIONERS.
SO YOURSELF AND COMMISSIONER DEVELA.
SO I THINK THE BEST THING WOULD BE TO ACTUALLY HAVE AN UPDATE FROM THE WORKING GROUP, AND YOU COULD HAVE AN ACTION ITEM AROUND IT, BUT THERE SHOULD BE SOME, SOME LEVEL SETTING WITHIN THE WORKING GROUP, I THINK BEFORE YOU BRING SOMETHING ON.
I MEAN, WE COULD, WE COULD DO THIS IN A MONTH.
I'LL VOLUNTEER TO BE IN THE WORKING GROUP TOO.
UH, IT WAS COMMISSIONER DILLA, COMMISSIONER CARVALHO, YOURSELF AND COMMISSIONER GOLD, RIGHT? I BELIEVE COMMISSIONER.
I THINK IT WAS COMMISSIONER GOLD.
AND THEN I WAS GONNA CHECK WITH COMMISSIONER PATTERSON IF YOU WANTED TO BE A PART OF IT, BUT WE'LL BEGIN.
COULD BE A GOOD PRACTICE FOR MR. PRICE.
UH, DO WE HAVE, UH, A MOTION FOR ALL THESE AGENDA ITEMS? YEAH, I MOTION TO APPROVE THIS.
I MOTION TO SECOND, FIRST, AND SECOND.