[00:00:04]
WELL, I WANNA MOVE THIS OVER THIS WAY.
[CALL TO ORDER]
UM, AS YOU CAN SEE, I AM NOT THE CHAIR, BUT I WILL BE ACTING CHAIR TODAY.SO I'D LIKE TO CALL THE REGULAR MEETING OF THE 2026 BOND ELECTION ADVISORY TAX, UH, FORCE MEETING SESSION AT 2:00 PM ON THE DOT.
UM, DO WE HAVE ANY CITIZEN COMMUNICATION? DO ROLL CALL.
OH, DO I NEED TO DO ROLL CALL BEFORE CITIZEN COMMUNICATION? ALL RIGHT, LET'S DO ROLL CALL.
LOOKS LIKE WE HAVE RACHEL STONE, UH, ONLINE.
RACHEL, IF YOU COULD JUST SAY YOU'RE HERE.
HAYDEN WALKER, MARY HAGER, AND CHARLES CURRY.
CAN YOU TURN YOUR MIC ON, PLEASE? I CAN'T.
[CITIZEN COMMUNICATION: GENERAL]
ON TO THE NEXT ITEM IN THE AGENDA.UM, THE CITIZEN COMMUNICATION.
UH, FIRST OFF, WE SHOULD HAVE CATHERINE FLOWERS OF THE CITY OF AUSTIN PARKS AND RECREATION BOARD.
UM, SHE WAS GONNA BE CALLING IN.
DO WE HAVE HER ON THE LINE? NEGATIVE? NO, WE DON'T.
UH, SO WE CAN MOVE ON TO, UH, MALCOLM YATES, UH, CHAIR OF THE EAST RIVERSIDE AL TORF COMBINED NEIGHBORHOOD CONTACT TEAM.
I'M CHAIR OF THE EAST RIVERSIDE OLTORF COMBINED CONTACT TEAM.
THE CONTACT TEAM IS A COALITION OF NEIGHBORHOODS IN THE EAST RIVERSIDE AREA.
THE PRESENTATION TODAY IS ABOUT THE NEED FOR A COMMUNITY CENTER AND MORE RECREATIONAL FACILITIES FOR THE POPULATION OF THE EAST RIVERSIDE AREA.
THIS SLIDE SHOWS THE DEMOGRAPHICS OF THE STUDENTS AT LINDER ELEMENTARY SCHOOL, WHICH SERVES THE EAST RIVERSIDE AREA.
THE STUDENT POPULATION IS 89% HISPANIC OR AFRICAN AMERICAN, AND IS OVER 90% ECONOMICALLY DISADVANTAGED.
BETWEEN 80 AND 90% OF THE RESIDENTS OF EAST RIVERSIDE AREA RENT, A HIGH PERCENTAGE OF EAST RIVERSIDE POPULATION CONSISTS OF IMMIGRANTS.
THE EAST RIVERSIDE AREA IS CONSIDERED THE HIGHEST CRIME AREA IN THE CITY AND WAS CHOSEN FOR A DEPARTMENT OF JUSTICE GRANT TO FUND THE R RIVERSIDE TOGETHERNESS PROJECT.
THE GOAL OF THIS PROJECT IS TO REDUCE CRIME IN THE EAST RIVERSIDE AREA THROUGH COMMUNITY-BASED POLICING.
THIS PROJECT HAS BEEN HAMPERED BY THE LACK OF A PLACE FOR THE COMMUNITY TO MEET.
THERE ARE NO PUBLIC BUILDINGS IN THE TARGET AREA WHERE THE COMMUNITY
[00:05:01]
CAN MEET.WE HELD OUR EVENTS IN BUSINESSES AND IN PARKING LOTS.
THIS MAP SHOWS THE INCOME DISTRIBUTION IN THE EAST RIVERSIDE TOGETHERNESS PROJECT AREA.
IT HAS THE HIGHEST, THE, THE LOWEST INCOME DISTRIBUTION IN THE CITY.
WE WILL NOW LOOK AT THE OPPORTUNITIES FOR RECREATION IN THE EAST RIVERSIDE AREA.
THE PARK PLANNING AREA IS MAINLY DESIGNATED PARKLAND DEFICIENT.
NOTICE THE STRIP IN THE CENTER THAT IS NOT PARKLAND DEFICIENT.
LET'S LOOK AT THE PARKS IN THIS AREA.
FIRST IS THE ROYAL CREST POCKET PARK.
NOTE THE STRANGE SHAPE OF THIS PARK.
THIS IS WHAT THE PARK REALLY IS.
THIS IS THE WOODLAND POCKET PARK.
THE WOODLAND POCKET PARK IS A VACANT RESIDENTIAL LOT WITH NO FACILITIES.
THE CITY HAS REMOVED TWO LAKESHORE PARKS FROM THIS PARKLAND DEFICIENT AREA.
THE PARD MAINTENANCE FACILITY ON LAKESHORE WAS SOLD TO ORACLE, AND THE FORMER YOUTH HOSTEL WAS GIVEN TO THE AUSTIN ROARING CLUB.
THE MONTOPOLIS RECREATION CENTER IS BETWEEN TWO AND THREE MILES FROM THE LOW INCOME APARTMENTS BETWEEN EAST RIVERSIDE DRIVE AND EAST RF.
IT IS UNREASONABLE TO EXPECT CHILDREN TO TRAVEL THIS DISTANCE TO FIND A PLACE FOR RECREATION.
THE EAST RIVERSIDE AREA HAS NO PARKS NEARBY AND NO BUILDING FOR THE COMMUNITY TO MEET OR TO RECEIVE SERVICES.
FOR THESE REASONS, THE IRAQ CONTACT TEAM VOTED TO ADD THE GOAL OF BUILDING A COMMUNITY CENTER.
PLEASE RECOMMEND TO THE CITY TO ADD A BOND FOR THE EAST RIVERSIDE COMMUNITY CENTER TO THE 2026.
UH, UP NEXT WE HAVE ED MILLER, EROC, OFFICER.
I WANT TO PUT A HUMAN FACE ON WHAT MALCOLM JUST SAID.
FOR 15 YEARS, I WAS THE PROFESSOR AT A CC RIVERSIDE RUNNING AS LEAD INSTRUCTOR, A REENTRY PROGRAM FOR EX-OFFENDERS COMING OUT TEXAS PRISONS COMING BACK INTO THE WORLD WE LIVE IN.
ABOUT FIVE YEARS IN, I BEGAN TO UNDERSTAND WHAT EVERYBODY IN MY CLASS HAD IN COMMON.
THEY ALL CAME FROM EAST RIVERSIDE.
WHY YOU MIGHT ASK, WOULD THAT BE WELL, HIGHEST POVERTY, HIGHEST UNEMPLOYMENT, HIGHEST CRIME.
THEY WERE JUST LIVING THE LIFE THEY WERE BROUGHT UP IN.
THEY WEREN'T TRYING TO DO ANYTHING STRANGE BY COMMITTING ACTS OF VIOLENCE AND GOING TO PRISON.
THEY WERE JUST DOING WHAT PEOPLE IN THAT NEIGHBORHOOD HAVE ALWAYS DONE.
NOW, WHY IS THAT THE WAY OF LIFE THERE? WELL, AS MALCOLM ARTICULATED, THERE ARE NO PUBLIC BUILDINGS.
THERE'S NO REC CENTER, THERE'S NO COMMUNITY CENTER.
THERE'S NO PLACE TO MEET EXCEPT THE BATHROOM OF A FILLING STATION.
SO HOW ARE YOU GONNA DELIVER ANY SERVICES? NO MENTAL HEALTH, NO PHYSICAL HEALTH, NO IMMIGRATION ATTORNEY FOR A LARGELY IMMIGRANT AND PRESUMABLY UNDOCUMENTED POPULATION THAT HAVE FLED VIOLENCE AND ARE UP HERE AFRAID OF THE POLICE.
A UNIFORM IS SAFETY TO MANY PEOPLE, BUT TO MUCH OF EAST RIVERSIDE, THEY RUN LIKE A RABBIT.
BECAUSE A UNIFORM MEANS CORRUPTION AND VIOLENCE IS A PLACE THAT SHOULDN'T EXIST, BUT IT DOES.
AND ALL WE'RE ASKING IS A PLACE TO BRING HELP, TO, TO HAVE MEETINGS, TO FEED THE HUNGRY, JUST TO TRY TO BRING SERVICES.
THERE'S NO PLACE TO DELIVER IT.
WE WORK WITH OTHER NONPROFITS, WITH EVERY COMMUNITY ORGANIZATION, BUT THERE'S NO PLACE TO DELIVER SERVICE.
AND SO WHEN THE PARK AND REC DEPARTMENT, WE HOPE RESPONDS TO OUR PLEA FOR A FACILITY, IT WILL COME TO YOU FOR FUNDING.
AND I JUST WANT YOU TO UNDERSTAND WHY IT WOULD BE A GOOD INVESTMENT PARK AND REX PUTTING ALL THE NEW
[00:10:01]
BUILDINGS AND FACILITIES OUT AT THE EDGE OF TOWN, OUT IN THE BOONDOCKS, OUT PAST THE BOONDOCKS.THAT'S NOT WHERE THE PROBLEM IS.
UM, I BELIEVE WE SHOULD HAVE CATHERINE FLOWERS CALLING IN.
HI CATHERINE, ARE YOU ON THE LINE? HI THERE.
SORRY FOR THE DIFFICULTIES THERE.
UM, SO, UH, I HAVE A BRIEF PUBLIC COMMENT TODAY JUST TO INTRODUCE MYSELF.
UH, I AM THE DISTRICT FOUR REPRESENTATIVE ON THE PARKS AND RECREATION BOARD FOR THE CITY OF AUSTIN.
I'M CALLING TODAY THOUGH NOT ON BEHALF OF THE PARKS BOARD, UH, BUT UH, IN MY CAPACITY AS A PRIVATE CITIZEN, THOUGH IT IS RELATED TO MY PARKS BOARD WORK.
SO ON PARKS BOARD, OVER THE PAST YEAR AND A HALF, WE'VE HEARD A NUMBER OF CONCERNS AROUND FOLKS RELATED TO RECREATION CENTERS AND SENIOR CENTERS, UH, LIMITED FUNDING, LIMITED SPACE, UH, OVERCROWDING, ET CETERA.
UH, IN PARTICULAR, THIS IS RELEVANT FOR DISTRICT FOUR, UH, WHICH IS THE DISTRICT I LIVE IN AND THE DISTRICT I REPRESENT.
UH, SO TODAY I WANT TO TALK A LITTLE BIT ABOUT GUS GARCIA SENIOR CENTER.
GUS GARCIA, FOR THOSE OF YOU WHO ARE NOT FAMILIAR, IS LOCATED IN NORTHEAST AUSTIN.
UM, IT IS IN AN AREA THAT HAS, YOU KNOW, A SIGNIFICANT NUMBER OF SENIORS, I WOULD SAY, COMPARED TO THE OVERALL POPULATION OF THE CITY.
AND IT ALSO HAS A SIGNIFICANT NUMBER OF SENIORS LIVING BELOW THE POVERTY LINE.
I HAVE EXACT STATISTICS ON THAT.
I CAN FOLLOW UP WITH THAT TO THE BOARD.
UH, BUT I WAS APPROACHED ABOUT TWO YEARS AGO NOW FROM A SENIORS GROUP AT GUS GARCIA IN MY CAPACITY ON THE PARKS BOARD, UH, TO ADVOCATE FOR A LITTLE BIT MORE SPACE THERE.
IF YOU'VE NEVER BEEN TO GUS GARCIA, UH, I WOULD ENCOURAGE YOU TO MAKE A VISIT IF YOU EVER HAVE A CHANCE.
UH, IT IS SERVING A LARGE SWATH OF THE COMMUNITY FROM OUR YOUNGEST AT SUMMER CAMPS, ALL THE WAY UP TO SENIORS DOING SENIOR PROGRAMMING.
IT'S A WELL LOVED CENTER, I WOULD SAY, UH, VERY WELL LOVED BY MANY COMMUNITY MEMBERS.
AND THE SENIORS THERE ARE WELL ORGANIZED AND REALLY HAVE BEEN ADVOCATING FOR MORE SPACE BECAUSE IN THE SUMMER THEY DON'T HAVE SIGNIFICANT SPACE TO DO THEIR PROGRAMMING.
AND IN PARTICULAR, THEY'RE PUSHED OUT BY THE SUMMER CAMPS, WHICH IS TOTALLY UNDERSTANDABLE.
NONE OF THEM ARE, WOULD HAVE NEGATIVE FEELINGS ABOUT THE SUMMER CAMPS.
THEY JUST BELIEVE THAT THERE'S MORE SPACES NEEDED.
AND SO, IF YOU'RE NOT FAMILIAR, THERE WAS A GAP STUDY DONE OVER THE COURSE OF THE LAST YEAR OF ALL THE SENIOR CENTERS IN RENER IN AUSTIN.
AND IT WAS IDENTIFIED THAT NORTH AUSTIN IS PARTICULARLY, UH, AT RISK, LOW CAPACITY FOR SENIOR RELATED PROGRAMMING.
AND THAT IF WE WERE GONNA PLACE FUNDING SOMEWHERE FOR A NEW SENIOR CENTER, THAT IT SHOULD LIKELY BE IN NORTH AUSTIN.
SO I BRING ALL OF THIS UP JUST TO SAY THAT, UH, AS YOU GUYS ARE GOING THROUGH YOUR DELIBERATIONS THIS YEAR FOR THE BOND ELECTION ADVISORY TASK FORCE, UH, TO CONSIDER FUNDING FOR THE BOND, UH, SPECIFICALLY FOR SENIOR CENTER NEEDS, UH, SPECIFICALLY IN NORTH AUSTIN, UH, THERE IS A PARKS BOARD RECOMMENDATION THAT YOU CAN REFERENCE THAT I DID SEND, UH, TO MR. VELOZ JUST BEFORE THIS.
HOPEFULLY HE CAN SEND IT OUT TO YOU.
THE PARKS BOARD RECOMMENDATION IS 2 0 2 3 1 1 2 7 DASH TWO SPECIFICALLY RELATED TO GUS GARCIA, BUT ADDRESSING THE LARGER NEED COMMUNITY-WIDE.
UM, I AM HERE ON AT THE REQUEST OF MARTHA LANGFORD, WHICH SHE IS THE MAIN SENIOR ORGANIZING THE GROUP OF SENIORS THERE, BUT SHE'S UNABLE TO BE HERE DUE TO HEALTH CONCERNS.
I HOPE YOU'LL TAKE IT UNDER CONSIDERATION.
UH, IT IS A MAJOR NEED, I KNOW AMONG MANY IN THE CITY.
UH, BUT I WANTED TO MAKE SURE THAT THIS WAS BROUGHT BEFORE YOU TO YOUR AWARENESS.
AND I WILL FOLLOW UP WITH SOME MORE INFORMATION AS WELL FROM MARTHA, UH, FOR YOUR PERUSAL LATER.
I'M AVAILABLE FOR ANY QUESTIONS AT ANY TIME.
AS I MENTIONED, I AM, UH, THE DISTRICT FOUR REP ON THE PARK SUPPORT, SO YOU CAN REACH ME, UH, THROUGH MY, MY, YEAH, MY, UH, EMAIL THERE.
UH, THAT SHOULD BE IT FOR OUR SPEAKERS.
I DID HAVE ONE POINT, I KNOW WE CAN'T RESPOND, BUT WILL WE GET THAT INFORMATION THAT WAS SUBMITTED FROM THE COMMUNITY OR NO? I JUST WANTED TO CLARIFY FOR THOSE OF US.
UH, I CAN SEND THAT INFORMATION OUT.
MAY I ASK, DOES THAT INCLUDE, FOR EXAMPLE, THE PRESENTATION FROM MR. YATES? ARE WE GONNA BE ABLE TO GET THAT INFORMATION? YEAH, THAT'S WHAT I WAS ASKING FOR.
BUT I WAS JUST DOUBLE CHECKING THAT THAT'S YES.
ALRIGHT, MOVING ON TO THE APPROVAL OF
[1. Approval of the minutes from the December 16, 2024, regular meeting.]
MINUTES, WHICH WAS IN OUR PACKET.UM, I WOULD ENTERTAIN A MOTION TO APPROVE THE MINUTES.
ARE THERE ANY, UH, CHANGED QUESTIONS OR DISCUSSION AROUND
[00:15:01]
THE, THE MEETING MINUTES? ANY ADJUSTMENTS? I ALL RIGHT.ALL IN FAVOR OF APPROVING THE MINUTES FROM THE DECEMBER 16 MEETING.
[2. Staff briefing regarding the community engagement framework. Presented by Capital Delivery Services and the Communications and Public Information Department.]
UH, STAFF BRIEFING, UM, FROM THE COMMUNITY ENGAGEMENT, UH, TEAM.I GOT A LITTLE FENG SHUI ON THAT.
SORRY, I HAVE TO BALANCE THAT OUT.
UH, GOOD AFTERNOON TASK FORCE MEMBERS.
I AM WITH THE COMMUNICATIONS AND PUBLIC INFORMATION OFFICE.
I'M THE CHIEF COMMUNICATIONS DIRECTOR.
UM, THANK YOU SO MUCH FOR HAVING US HERE TODAY AS VOLUNTEERS ON THIS TASK FORCE.
WE KNOW YOUR TIME IS IMPORTANT, AND WE APPRECIATE YOUR BEING HERE TO DISCUSS OUTREACH AND ENGAGEMENT FOR BOND 2026.
GIVEN THE WIDE BREADTH OF KNOWLEDGE ALREADY HERE, AND THE EXPERIENCE IN THIS ROOM THAT I KNOW FULL WELL, YOU GUYS ARE VOLUNTEERS FOR THIS, BUT I'M SURE YOU VOLUNTEERED IN A WIDE ARRAY OF CAPACITIES FOR THE CITY AND THIS ORGANIZATION.
UM, I'M SURE MANY OF YOU HAVE BEEN ALREADY INVOLVED IN COMMUNITY ENGAGEMENT ACTIVITIES IN AUSTIN, EITHER THROUGH YOUR OWN WORK EXPERIENCE AS WELL AS YOUR OWN PERSONAL VOLUNTEER TIME.
OVERALL, OUR GOAL TODAY IS TO SHARE OUR APPROACH TO ENGAGING THE COMMUNITY AND GATHER FEEDBACK FROM THIS BODY SO THAT WE CAN RETURN DURING OUR FEBRUARY MEETING WITH AN UPDATED COMMUNITY ENGAGEMENT PLAN.
SO TODAY WE'LL GO OVER THE COMMUNITY ENGAGEMENT TEAM, WHAT THAT REPRESENTS, UM, WHY WE HAVE, UH, A COUNCIL RESOLUTION REQUIREMENTS, ENGAGEMENT GOALS, TOOLS.
UM, AND JUST A, JUST A QUICK, BECAUSE I KNOW MANY OF YOU HAVE WORKED THROUGH COMMUNITY ENGAGEMENT AND DIFFERENT ACTIVITIES WITH US, UM, OR WITH THE CITY.
WE HAVE A WIDE ARRAY OF TOOLS, UM, TO ENGAGE AND CONNECT WITH OUR COMMUNITY.
UM, I'LL BE SHARING A FEW OF THEM DURING THE PRESENTATION, UM, BUT WITHOUT SHARING TOO MUCH TOO SOON, PLEASE KNOW, WE NEVER RECOMMEND RELYING ON ONE MECHANISM TO ENGAGE WITH THE COMMUNITY.
UM, WE FIRMLY BELIEVE THAT, UM, OUR MOST SUCCESSFUL APPROACH IS TO, IS WHEN WE CAN MEET THE PEOPLE WHERE THEY'RE AT, UM, AND ESPECIALLY IN THEIR PRE THEIR PREFERRED LANGUAGE AND THE WAY IN WHICH THEY COMMUNICATE.
SO, SUCCESSFUL ENGAGEMENT IS CONTINGENT UPON SUCCESSFUL OUTREACH, AS WELL AS HOW WE GO TO THE COMMUNITY TO GATHER FEEDBACK FROM THEM.
SO, WE'LL GO THROUGH THOSE TOOLS.
UM, WE'LL WALK THROUGH THE COMMUNITY FEEDBACK PROCESS AND TIMELINE THAT WE'VE ENVISIONED, AND THEN WALK THROUGH ROLES AND RESPONSIBILITIES FOR BOTH THIS TASK FORCE AS WELL AS THE COMMUNITY ENGAGEMENT TEAM, OR COMMUNITY, UH, OR THE JOINT COMMUNICATIONS TEAM THAT WE'VE SET UP.
WE'LL TALK THROUGH NEXT STEPS, OF COURSE, AND THEN ANSWER YOUR QUESTIONS.
SO THIS IS THE ONE SLIDE WHERE YOU'RE GONNA HEAR ME TALK MAINLY, AND I HOPE I CAN JUST HAVE A CONVERSATION.
UM, BEFORE WE START DIVING IN, I WANT TO PROVIDE A LITTLE BIT OF CONTEXT, BECAUSE WORDS ARE IMPORTANT AND THEY MATTER.
UM, IT ALSO HELPS ESTABLISH SOME CLEAR EXPECTATIONS.
SO, TWO TERMS THAT WE HOLD VERY IMPORTANT, UM, WITHIN THE CITY OF AUSTIN, AND CERTAINLY WITHIN MY OWN TEAM, IS THE TWO PHRASES.
ONE IS OUTREACH, AND ONE IS ENGAGEMENT.
THAT IS LARGELY ONE WAY WE'RE GOING TO A, A DECISION HAS BEEN MADE.
WE HAVE A PROCESS AND A PROCEDURE.
UM, HERE IS YOUR INFORMATION SO THAT YOU KNOW WHAT THAT PROCESS AND PROCEDURE IS.
YOU MIGHT RECEIVE FEEDBACK ON THAT POLICY OR PROGRAM OR, OR PROCESS.
UM, BUT THAT IS NOT THE PRIMARY INTENT OF OUTREACH.
OUTREACH IS REALLY ONE WAY DIALOGUE AND SHARING THAT INFORMATION TO THE PUBLIC, RIGHT? SO THE NEXT STEP IS ENGAGEMENT.
AND ENGAGEMENT IS WHERE WE SEE TWO WAY COMMUNICATION IS DELIBERATE.
THE PRIMARY INTENT IS TO GATHER INPUT TO THEN INFLUENCE OR INFORM POLICY MAKERS, POLICY DECISIONS, PROGRAMMATIC DECISIONS.
SO THOSE ARE TWO THINGS, AND WE LOOK AT THEM ON THE SPECTRUM, RIGHT? THERE'S OUTREACH, WHICH IS THE OUTREACH.
WE'RE PUSHING OUT INFORMATION ALL THE WAY THROUGH THAT STAGE OF ENGAGEMENT.
AND THERE'S A LOT THAT OCCURS IN BETWEEN.
SOME THAT MIGHT LEAN MORE TOWARDS THE OUTREACH SIDE, SOME THAT MIGHT LEAN MORE TOWARDS THE ENGAGEMENT SIDE.
BUT THAT'S THE AREA AND THAT'S THE SPECTRUM THAT WE WORK WITHIN.
AND THOSE PHRASES, THAT WORD IN PARTICULAR, ENGAGEMENT IS A VERY IMPORTANT WORD TO US.
AND WE TAKE THAT VERY SERIOUSLY TO MEAN THAT WE WANT TO HEAR FROM YOU.
AND WE WANT TO TAKE THAT INFORMATION AND PROVIDE FEEDBACK TO A BODY TO HELP MAKE AN INFORMED DECISION.
ON THE NEXT STEPS TODAY, WE'LL FOCUS ON ENGAGEMENT.
BUT PLEASE KNOW, SUCCESSFUL ENGAGEMENT LEANS ON SUCCESSFUL OUTREACH.
AND THAT IS WHERE YOU WILL LIKELY COME IN, IN THE, IN THE VAST MAJORITY OF WHERE WE WORK IN THIS SPACE.
SO, AS MANY OF YOU KNOW OR HAVE EXPERIENCED OVER THE YEARS, THE CITY HAS A LOT OF PROJECTS, A LOT, A LOT, A LOT OF PROJECTS AND INITIATIVES, UM,
[00:20:01]
AND EVENTS.AND THEY'RE SPREAD ACROSS A WIDE MULTITUDE OF DEPARTMENTS.
IN MANY CASES, CITY DEPARTMENTS HAVE A RELATIVELY SMALL DEDICATED COMMUNICATIONS TEAM TO SUPPORT AND PROMOTE THEIR EFFORTS.
UM, SOME DEPARTMENTS DON'T HAVE ANY, BUT FOR CROSS DEPARTMENTAL CITYWIDE PROJECTS SUCH AS THE BOND, MY DEPARTMENT, THE COMMUNICATIONS AND PUBLIC INFORMATION OFFICE, ALSO KNOWN AS CPIO, YOU'LL HEAR ME REFER TO CPIO FORWARD, UM, IS ASSEMBLING AND OVERSEEING A JOINT COMMUNICATIONS TEAM.
UH, IT'S BASICALLY A TEAM OF COMMUNICATION STAFF FROM ACROSS THE ORGANIZATION, UM, TO REALLY FOCUS ON PROVIDING A CONSISTENT CITYWIDE LOOK AND FEEL AND APPROACH TO ENGAGING AND SHARING INFORMATION WITH THE PUBLIC.
THE JOINT COMMUNICATIONS TEAM WILL BE LED BY ME AND MY LEADERSHIP TEAM WHO ARE BEHIND ME.
UM, MARIA SANCHEZ, I THINK MANY OF YOU KNOW THIS PERSON.
DOES SHE LOOK FAMILIAR TO YOU? OKAY.
ALICIA DEAN ALSO PROBABLY HAVE SEEN HER AROUND.
AND THEN AMY BOGAN, BOGAN BOGAN, BOGAN BOGAN.
AMY BOGAN, UM, WHO IS WITH CDS? SO WE'LL GO THROUGH.
PERSONALLY, I'VE BEEN WITH THE CITY, JUST TO ACQUAINT MYSELF WITH YOU, I'VE BEEN WITH THE CITY FOR ABOUT 20 YEARS, UM, WORKING ACROSS A VARIETY OF DEPARTMENTS.
SOME OF YOU MAY REMEMBER ME FROM ZERO WASTE, UH, STRATEGIC PLAN, AND A LOT OF THE ZERO WASTE INITIATIVES THE CITY'S BEEN WORKING ON.
UM, I'VE WORKED WITH WATERSHED PROTECTION DEPARTMENT AND THEN, UM, DEVELOPMENT REVIEW DEPARTMENT, UM, PREVIOUSLY DEVELOPMENT SERVICES WHEN I WAS THERE.
UM, MO MOST OF MY WORK HAS REALLY LEANED ON COMMUNITY ENGAGEMENT AND OUTREACH, UM, BECAUSE MOST OF WHAT I DID WAS POLICY DEVELOPMENT AND POLICY AND PROGRAMMATIC DEVELOPMENT.
UM, MARIO SANCHEZ IS C PIOS COMMUNITY ENGAGEMENT MANAGER.
SHE BRINGS OVER 40 YEARS OF EXPERIENCE.
UM, CPO'S, COMMUNITY ENGAGEMENT TEAMS SUPPORTS IN-PERSON OUTREACH AND ENGAGEMENT ACTIVITIES, DIGITAL AND ONLINE ENGAGEMENT TOOLS, WHICH ARE SO NEW TO US.
IF YOU REALIZE THAT
BUT BECAUSE OF MARIA ON AND HER TEAM, WE HAVE DONE MUCH BETTER OVER THE YEARS, AND WE KEEP IMPROVING AT EVERY STEP.
UM, IN, IN ADDITION TO THAT, HER TEAM OVERSEES AND HELPS PROVIDE SUPPORT WITH LANGUAGE ACCESS COMPLIANCE, UM, FOR THE ORGANIZATION.
HER TEAM PROVIDES GUIDANCE TO CITY DEPARTMENTS ACROSS THE ORGANIZATION, AND THEY'VE CULTIVATED ENGAGEMENT STAFF ACROSS THE ORGANIZATION, THAT AMOUNT TO ABOUT 500 PEOPLE WHO REALLY WORK, UM, TO PROVIDE ENGAGEMENT ACTIVITIES AND OPPORTUNITIES FOR THIS ORGANIZATION.
SO MARIA WILL LEAD THE ENGAGEMENT STRATEGY FOR THE 2026 BOT.
ALICIA DEAN AND CP I'S STRATEGIC COMMUNICATIONS MANAGER, AND SHE HAS OVER 32 YEARS OF EXPERIENCE.
UM, THE COMMUNICATE, THE STRATEGIC COMMUNICATIONS TEAM PROVIDES SUPPORT IN DEVELOPING OUTREACH PLANS TO INCREASE COMMUNITY AWARENESS AND PARTICIPATION IN A VARIETY OF CITY INITIATIVES.
SO ALICIA WILL BE GUIDING GENERAL COMMUNICATION AND OUTREACH EFFORTS.
AND THEN AMY BOGAN IS THE CAPITAL DELIVERY SERVICES COMMUNICATIONS MANAGER.
SHE HAS OVER 15 YEARS OF EXPERIENCE.
AMY OVERSEES CD S'S COMMUNICATIONS TEAM, ENSURING COMMUNITY MEMBERS ARE AWARE OF THE CRITICAL INFRASTRUCTURE THAT WE ARE BUILDING IN SHAPING THE CITY'S FUTURE.
SHE'LL BE WORKING CLOSELY WITH MARIO AND ALICIA, MYSELF, AND THE JOINT COMMUNICATIONS TEAM TO ENSURE WE EXECUTE OUR COMMUNICATIONS AND ENGAGEMENT PLANS.
SO JUST AWARENESS ON, YOU SEE FOUR PEOPLE BEFORE YOU THAT REALLY ASSEMBLE AND BUILD THE LEADERSHIP TEAM FOR THE COMMUNICATIONS TEAM.
BUT PLEASE KNOW THAT THERE ARE COMMUNICATIONS PROFESSIONALS IN EVERY DEPARTMENT THAT IS TOUCHED.
SO WE'VE GOT, WE'LL HAVE PARK STAFF, WE'LL HAVE PUBLIC WORK STAFF.
WE'LL HAVE A VARIETY OF, UM, OF STAFF FROM EACH DEPARTMENT TO HELP US MAKE SURE THAT THE ENGAGEMENT EFFORTS AND THE OUTREACH EFFORTS ARE FULL AND ROBUST.
SO, UM, ENGAGEMENT GOALS, ACTUALLY, I JUMPED WHAT, SORRY.
SO THE RESOLUTION SPEAKS TO CONDUCTING A MINIMUM OF A FOUR PUBLIC TOWN HALL MEETINGS TO SOLICIT COMMUNITY INPUT ON IDENTIFIED PROJECTS AND TO COLLECT INFORMATION ON ADDITIONAL PROJECTS.
UM, THE PUBLIC WILL LIKE TO SEE OUR ENGAGEMENT GOALS.
THE TOP TWO ARE INCLUDED IN THE RESOLUTION.
THE LATTER TWO ARE TO IDENTIFY COMMUNITY PRIORITIES AS THEY RELATE TO FUTURE BOND PROJECTS.
UM, SO WE'LL BE ASKING THE COMMUNITY TO PROVIDE US WITH THEIR IDEAS AND IDENTIFY NEEDS THAT WE, THAT THEY WOULD LIKE TO SEE IN THE PROJECT LIST.
AND THEN WE'LL ALSO IDENTIFY COMMUNITY, UH, PRIORITIES AS THEY RELATE TO OUR FUTURE BOND PROJECTS.
UM, OUR GOAL TOO IS TO REALLY SUMMARIZE ALL THAT FEEDBACK.
THAT IS A LOT OF FEEDBACK, UM, THAT WILL BE COMING IN FROM THE COMMUNITY.
I, I CAN'T IMAGINE, WELL, I HAVE SOCIAL MEDIA STAFF WHO HAVE TO SIT AND READ THROUGH ALL THE SOCIAL MEDIA, BUT IF YOU CAN IMAGINE READING THROUGH A WEALTH OF INFORMATION, I'M SURE YOU PROBABLY ALREADY GET TIRED ON YOUR OWN LOOKING AT COMMENTS AND SOCIAL MEDIA POST.
BUT IMAGINE IF YOU'VE ASKED A POINTED QUESTION TO THE PUBLIC AND IT, AND IT'S AN OPEN-ENDED QUESTION, YOU HAVE TO CALL ALL OF THAT INFORMATION.
SO IT'LL TAKE A WIDE BREADTH OF STAFF TO HELP US WORK THROUGH ALL OF THAT AND PROVIDE A SUMMARIZED, UM, REPORT TO YOU SO THAT YOU CAN ACTUALLY GATHER THE INSIGHTS FROM IT AND HELP INFORM YOUR DECISION, UH, MOVING FORWARD.
[00:25:01]
I SEE A QUESTION.THE FIRST TWO ARE THE ONES THAT ARE, WERE GETTING FEEDBACK FROM THE COMMUNITY YES.
AND GATHER THE INFORMATION FROM THE COMMUNITY.
EXCEPT THE WORD COMMUNITY IS NOT.
THOSE TWO, GATHER FEEDBACK ON IDENTIFIED PROJECTS YES.
AND GATHER INFORMATION ON ADDITIONAL PROJECTS.
RIGHT? IT DOESN'T SAY GATHER COMMUNITY FEEDBACK.
IT DOESN'T SAY GATHER COMMUNITY INFORMATION.
AND THAT IS SIMPLY BECAUSE, SO I JUST WANNA MAKE SURE.
A HUNDRED PERCENT IT IS 'CAUSE IT'S ARTICULATED IN THE RESOLUTION, IN THE RESOLUTION ON THE PAGE PRIOR TO IT.
UM, SO I'LL WALK THROUGH THE VARIOUS ENGAGEMENT TOOLS, OUTREACH AND ENGAGEMENT TOOLS.
UM, WHAT YOU SEE OVER THE NEXT THREE SLIDES ARE EXAMPLES OF THE TOOLS AND THEIR HIGH LEVEL SUMMARIES OF THE TOOLS AND TACTICS WE USE AND WOULD RECOMMEND IN THIS ENGAGEMENT EFFORT, ALONG WITH THE BENEFITS AND CHALLENGES OF EACH.
NOT EVERY TOOL WILL WORK FOR EVERYONE, BUT THE FULL BREADTH OF TOOLS WILL ENSURE THAT ALL MEMBERS OF OUR COMMUNITY HAVE ACCESS TO THE SAME INFORMATION AND THE ABILITY TO ACTUALLY ENGAGE AND PROVIDE THEIR FEEDBACK.
AGAIN, THE PREMISE ON MOST OF, ON THE THREE, UM, TOOLS HERE IS REALLY TO GO TO PEOPLE.
UM, I REMIND MYSELF EVERY DAY THAT WE HAVE A LOT GOING ON IN OUR WORLD, AND NINE TIMES OUTTA 10, THE VAST MAJORITY OF PEOPLE ARE REALLY JUST TRYING TO PUT FOOD ON THE TABLE AND GET THEIR KIDS TO BED.
AND SO ASKING THEM TO ALWAYS COME TO A COMMUNITY MEETING, UM, IS A CHALLENGE, RIGHT? IT'S HOW DO YOU FIND A BABYSITTER? HOW DO YOU HAVE THE TIME? HOW DO YOU GET THROUGH TRAFFIC TO GET THERE? THEN FIND PARKING.
ALL THOSE THINGS CREATE BARRIERS TO PROVIDING FEEDBACK AND PARTICIPATING.
SO OUR GOAL IS HOW DO WE GET TO PEOPLE EVENT TABLING, GOING OUT TO THEM, GOING TO THEIR EVENTS WHERE THEY'RE PLANNING TO BE, UM, PROVIDING PRESENTATIONS AT THEIR NEIGHBORHOOD ASSOCIATIONS OR THEIR COMMUNITY CENTERS, UM, AT CHURCH EVENTS, WHATEVER THAT MIGHT PROVIDE AN OPPORTUNITY TO HELP ENGAGE WITH THE PUBLIC.
AND THEN COMMUNITY MEETINGS THAT ARE ALREADY ESTABLISHED.
I WON'T GO THROUGH ALL THE BENEFITS AND CHALLENGES ON THIS SIDE BECAUSE I THINK YOU, YOU CAN ALL READ THOSE YOURSELF, BUT YOU UNDERSTAND THE CHALLENGES, UM, FROM A STAFFING PERSPECTIVE, CERTAINLY FINDING THE LOCATIONS, SETTING THEM UP, MAKING SURE THEY'RE WELCOMING, MAKING SURE THAT WE HAVE LANGUAGE ACCESS RESOURCES SO THAT PEOPLE WHO ARE COMING AND MAY NOT SPEAK ENGLISH AS THEIR FIRST LANGUAGE.
UM, MAKING SURE THAT EVERYBODY FEELS WARM AND WELCOME WHEN THEY ENTER THAT DOOR SO THAT THEY FEEL COMFORTABLE PROVIDING THAT FEEDBACK.
AND THEN ALSO INFORMING THEM, HERE ARE ALL THE CHALLENGES.
THIS IS WHAT WE'RE LOOKING AT, AND THIS IS THE SPACE WHERE WE'RE ASKING YOU FOR THAT FEEDBACK.
WE WANT THEM TO KNOW WHO WILL BE MAKING DECISIONS, WHO IS THE BODY WHO IS GOING TO READ THIS INFORMATION, AND THEN MAKE A DECISION FROM THE FEEDBACK THAT IS RECEIVED.
SO THESE ARE ALL THE BENEFITS AND CHALLENGES THAT WE WALK THROUGH.
AGAIN, TAKE YOUR TIME TO READ THROUGH THOSE.
LET ME KNOW IF YOU HAVE ANY QUESTIONS.
UM, BUT I'LL GO INTO THE NEXT GROUPING.
I DO HAVE A, I HAVE A QUESTION ON THIS LAST ONE.
THE ONLY THING I WANNA SAY, ESPECIALLY, 'CAUSE I THINK ABOUT EVEN JUST THE PRESENTATION THAT WE JUST HAD FROM THE CITIZENS, IS THAT I JUST WANNA MAKE SURE THAT WE, IN THAT SECOND BULLET SAYS INTERACTION MAY BE BRIEF AND SUPERFICIAL.
I JUST WANNA MAKE SURE THAT SOMETIMES EVENT TABLING IS WHERE WE GET SOME OF OUR MOST UNDERSERVED.
SO I DON'T WANNA SEE THAT AS SUPERFICIAL WHEN THE PRESENTATION, LIKE WE'RE TALKING ABOUT TRUST AND COHI LIKE ALL THAT ON THE OTHER TWO.
I THINK WE NEED TO MAKE SURE THAT THE EVENT TABLING IS SEEN AS EQUAL, BECAUSE I JUST THINK THAT THAT'S WHERE YOU GET SOME OF THE MOST, THE BEST FEEDBACK FROM PEOPLE WHO ARE BUSY RUNNING TO AND FROM WORK.
BUT THEY GIVE US, THEY GIVE US TWO MINUTES, FIVE MINUTES.
IT, IT MIGHT BE BRIEF, BUT IT MIGHT BE ACTUALLY QUITE FULL OF DEPTH BECAUSE IT'S THEIR HONEST ON THE, I JUST WANTED TO, AND I KNOW THAT'S NOT WHAT YOU MEANT, BUT LIKE, I JUST WANNA LIKE KEEP THAT IN MIND THAT WHEN I READ THAT, I JUST KIND OF FELT LIKE, OH, I DON'T KNOW IF SUPERFICIAL MAYBE IS THE RIGHT WORD.
SO WHEN WE LOOK AT THE CHALLENGES, WHAT WE LOOK AT AND WHAT WE MEAN BY THESE CHALLENGES ARE THAT THERE ARE POSSIBILITIES WHERE THAT, THAT THE OPPORTUNITY TO GATHER MORE DEEP INFORMATION MAY NOT BE THERE BECAUSE OF TIME RESTRICTIONS, BECAUSE OF LIMITED SPACE.
BUT WE WILL STRUCTURE ALL ENGAGEMENT TO BE AS EQUAL AS POSSIBLE, DEPENDING UPON HOW IT'S SET UP.
RIGHT? SO, UM, WE MAY HAVE, IF IT'S A SURVEY QUESTION, IF WE'RE OPERATE, IF WE'RE OFFERING A COMMUNITY MEETING, WE'RE GIVING A PRESENTATION, WE'RE GONNA STRUCTURE IT VERY SIMILARLY.
BUT IT WILL BE CONTINGENT UPON THE PERSON'S TIME AND AVAILABILITY TO PROVIDE THAT INFORMATION.
AND WE'RE ALWAYS GOING TO ENCOURAGE THEM TO GO BACK TO A SOURCE PLACE WHERE THEY CAN PROVIDE ADDITIONAL FEEDBACK AS WE CAN, AS WE CAN GATHER IT FROM THERE.
AND I KNOW, SO I'M GONNA THROW THIS OUT REALLY QUICKLY.
THIS IS A, THIS IS A, A DEEP PRESENTATION AND I SEE HANDS AND I, I, I REALLY WANNA ENTERTAIN ALL OF THOSE.
AND I KNOW I OPENED THE DOOR WHEN I STARTED
UM, SO I'M OPEN TO ASKING THOSE QUESTIONS.
I WANNA MAKE SURE THAT THERE'S TIME AND SPACE FOR THE REST OF THE GROUP TOO.
SO I'M HAPPY TO ANSWER QUESTIONS.
I'M HAPPY TO WAIT UNTIL THE END.
WHICH, WHAT IS THE PREFERENCE OF THE BODY? OH, YEAH.
AS LONG AS THEY'RE QUICK AND BRIEF, I JUST DON'T, I DON'T THINK ANY OF US WILL BE MONOLOGUING.
IT'S A QUICK ONE AND IT'S ON THIS SLIDE.
UM, JUST IN REGARDS TO PRESENTATIONS, UM, YOU KNOW, YOU MENTIONED THE KINDA ONLINE STUFF.
UM, YOU KNOW, I'VE SEEN SOME GOOD MODELS THAT INCLUDE BOTH IN PERSON PRESENTATIONS AND ALSO, YOU KNOW,
[00:30:01]
VIRTUAL PRESENTATIONS, UM, AS WELL AS PRESENTATIONS THAT PEOPLE CAN ACCESS MM-HMMSO I WOULD JUST MAYBE, UH, EITHER WE NEED ANOTHER CATEGORY, WHICH I DIDN'T, I DID LOOK THROUGH THE PRESENTATION IN ADVANCE.
I, I DON'T THINK NECESSARILY NEEDS TO HAVE THAT CAVEAT OF NOT IDEAL FOR, YOU KNOW, PEOPLE WHO CAN'T ATTEND IN PERSON.
I THINK WE CAN OVERCOME THAT BARRIER.
YOU HAD MENTIONED, UM, THE AMOUNT OF INFORMATION OR FEEDBACK THAT YOU GUYS ARE GONNA GET AND HAVE THE CITY SUMMARIZE.
IS THERE A WAY OUTSIDE OF YOUR, JUST YOUR SUMMARY, IF I WANTED TO COME AND ACCESS WHAT WAS SHARED, I DON'T MIND SITTING DOWN AND READING IT.
UM, BUT I KNOW SOMETIMES THINGS CAN GET LOST IN TRANSLATION MM-HMM
AND SO FOR ME IS, WOULD THAT BE AVAILABLE, THAT OPTION TWO, OUTSIDE OF WHATEVER'S SENT, UM, TO US FOR THAT, UH, SUMMARY, WILL WE BE ABLE TO ACCESS THAT INFORMATION AS WELL? YES.
SO GENERALLY FROM, LET'S, UH, LET ME GIVE YOU AN EXAMPLE.
JUST IN MY EXPERIENCE, BOTH WORKING WITH MARION AND WITH ALICIA, UM, WITH A VARIETY OF COMMUNITY ENGAGEMENT OPPORTUNITIES WE'VE HAD, UM, WHAT WE HAVE NORMALLY DONE IS YOU'LL HAVE, LET'S PRETEND IT'S A COMMUNITY MEETING.
WE'VE DONE A PRESENTATION, UM, AND THEN WE'VE ASKED FOR FEEDBACK.
AND THAT CAN BE DONE VIRTUALLY.
SO PEOPLE CAN SUBMIT IT THROUGH AN IPAD THAT WE'VE PROVIDED WHERE THEY CAN ENTER THAT DATA OR THEY'VE, THEY'VE USED THEIR PHONE AS AND ENTERED THAT DATA AS WE GO THROUGH THE PRESENTATION.
OR IT COULD BE DONE AS A SURVEY LATER, RIGHT? WE'RE GONNA KEEP ALL THAT RAW INFORMATION AND WE WILL HAVE THAT OPEN AND AVAILABLE TO, I MEAN, IT'S PART OF OUR, OUR RECORDS.
AND SO IF YOU ARE INTERESTED IN REVIEWING ALL THE FUN THINGS THAT WE GET TO REVIEW AND THE WEALTH OF IT
UM, BUT OUR GOAL IS TO PROVIDE A SUMMARY REPORT FOR EVERYBODY.
AND THAT'S NOT JUST FOR YOU, IT'S TRULY FOR OUR AUDIENCE WHO WANT TO KNOW WHAT DID YOU TAKE FROM OUR CONVERSATIONS? WHAT DID YOU HEAR FROM US AS THE PUBLIC? UM, AND WHAT DID YOU GATHER AS A WHOLE BODY SO THAT YOU CAN MAKE YOUR DECISIONS MOVING FORWARD? I, WE KNOW MOST PEOPLE DO NOT HAVE THE TIME TO REVIEW ALL OF THAT.
QUICK QUESTION, IF THAT INFORMATION IS PROVIDED, FOR EXAMPLE, IN SPANISH OR ANY OTHER LANGUAGE MM-HMM
WILL IT BE TRANSLATED FOR US SO THAT WE CAN THEN YES.
UH, YOU MENTIONED THAT THE QUESTIONS ARE OPEN-ENDED.
DO YOU ALSO HAVE MORE DIRECTED QUESTIONS LIKE SAYING, HERE'S WHAT CITY STAFF SAY ARE THE PRIORITIES, WHICH WOULD YOU CHOOSE AMONG THEM? SURE.
THE QUESTIONS HAVE NOT BEEN FORMULATED AS OF YET, SO WE ARE AT THE BEGINNING STAGES OF THAT PROCESS.
BUT WE NORMALLY USE A MIXTURE.
WE USE A MIXTURE OF, OF KIND OF, SO LIKE, I LIKE TO SEE RANGES LIKE ON A SCALE OF, UM, LIKERT SCALES AS WELL AS CLOSE QUESTIONS AS WELL AS OPEN.
SO SPEAKING OF SURVEYS AND AUSTIN 3 0 1, SO SURVEY, I'M GONNA SPEND A LITTLE BIT MORE TIME HERE.
THIS IS WHERE WE DO OFTENTIMES GET A LITTLE BIT MORE DIRECT FEEDBACK, BUT MAYBE NOT ONE WHERE WE CAN WALK A PERSON THROUGH EVERYTHING.
SO IT'S GONNA BE, OFTENTIMES WHEN YOU SEE SURVEYS, THERE ISN'T A CITY STAFF MEMBER STANDING WITH YOU GATHERING THAT INFORMATION.
YOU, YOU GET TO GO THROUGH THAT SURVEY ON YOUR OWN.
UM, RESPONSE RATES FOR SURVEYS VARY AND THEY CAN, SOMETIMES PEOPLE PERCEIVE SURVEYS AS NOT REALLY PERSONAL BECAUSE THERE ISN'T SOMEONE WALKING THROUGH AND MAYBE THERE MIGHT BE TERMS OR LANGUAGE THAT THEY DON'T FEEL COMFORTABLE WITH.
UM, SO THERE ARE SOME CHALLENGES WITH SURVEYS.
IN OTHER WORDS, PLEASE DON'T SOLELY RELY ON A SURVEY RESPONSE AS A REASON TO MAKE DECISIONS.
WE HOPE THAT WHEN YOU GO THROUGH COMMUNITY ENGAGEMENT AND THE RESPONSE THAT YOU'RE LOOKING AT, THE FULL BREADTH OF INFORMATION THAT YOU RECEIVE AND NOT SOLELY WEIGHTING ALL OF YOUR ENERGY ON THE SURVEY RESPONSE.
UM, BUT SURVEY TOOLS ARE EXCELLENT TOOLS TO GET INFORMATION.
UM, IT PROVIDES REALLY GOOD INSIGHTS FROM WHERE PEOPLE ARE, ESPECIALLY IF YOU'RE LOOKING AT LIKERT SCALES IN DIFFERENT TYPES OF SURVEY QUESTIONS.
UM, AND YOU CAN REACH A WIDE ARRAY OF AUDIENCES BECAUSE THEY CAN, THEY CAN RESPOND ON THEIR OWN TIME, UM, WHICH IS ALWAYS NICE.
AUSTIN 3 0 1 1 IS AN INCREDIBLY HELPFUL TOOL, BUT YOUR BIGGEST CHALLENGE WITH AUSTIN 3 1 1 IS WHILE YOU MIGHT BE ABLE TO CALL AND GET INFORMATION FROM THE CALL TAKER WHO ANSWERS, YOU MAY NOT GET THAT, UH, SUBJECT MATTER EXPERT ANSWER THAT YOU WOULD GET IF YOU WERE MEETING WITH A PERSON, UM, WITH A STAFF PERSON WHO IS VERY KNOWLEDGEABLE THAT ABOUT THAT PARTICULAR PROJECT.
SO THOSE ARE KIND OF THE CHALLENGES.
THE ONE THING WE DO LOVE ABOUT 3 0 1 IS IT'S A VERY TRUSTED RESOURCE IN OUR COMMUNITY.
UM, THEY CAN HANDLE A VARIETY OF LANGUAGES.
UM, WE LOVE WORKING WITH THEM AND THEY ARE, THEY ARE A GREAT RESOURCE TO SEND PEOPLE TO, ESPECIALLY IF THEY'RE JUST TRYING TO FIGURE OUT WHERE TO GO AND WHAT TO DO.
SO IF SOMEONE HEARS ABOUT BOND 2026 FOR EXAMPLE, WE WOULD SAY CALL 3 1 1.
WE'LL PROVIDE THEM WITH A SCRIPT, SOME LANGUAGE SO THAT THEY CAN GO AT LEAST TO A
[00:35:01]
WEBSITE TO LEARN MORE OR GET ACCESS TO THE SURVEY TOOL OR FIND OUT HOW TO GET INFORMATION.SO, AND THE NEXT SLIDE COVER SOCIAL MEDIA FLYERS AND E-NEWSLETTER.
UM, AND IT WAS DEALING WITH THE LENGTH OF SURVEYS.
I KNOW A LOT OF TIME WITH, UM, AND I'VE BEEN GUILTY OF IT MYSELF AND I KNOW ESPECIALLY INDIVIDUALS THAT MAY NOT HAVE ACCESS TO LIKE INTERNET SPECIFICALLY, MAYBE IN THEIR HOME OR, YOU KNOW MM-HMM
WHAT HAVE YOU SEEN HAS BEEN LIKE A GOOD LENGTH TIME TO KEEP SURVEYS OPEN.
SO MY PREFERENCE, WELL I GEN GENERALLY WE WORK WITHIN THE TIME.
I'M GONNA ACTUALLY LEAN ON MARIA TO GIVE SOME GUIDANCE THERE.
AS FAR AS LENGTH OF SURVEY, SO WHAT WE TYPICALLY DO, WE DESIGN ONE LARGE SURVEY WE CALL A RESEARCH INSTRUMENT OUT OF THAT RESEARCH INSTRUMENT.
THEN WE CREATE A VARIETY OF TOOLS.
SOME OF THOSE ARE SURVEYS ON DIFFERENT LENGTH OF INFORMATION.
SO FOR EXAMPLE, IF WE'RE AT TABLE, WHAT WE HAVE DONE BEFORE, SO IT CAN BE QUICK AND WE STILL GET SOME ESSENCE OF THE NEEDS OF THE COMMUNITY.
WE DO A STICKY NOTE EXERCISE WITH ONE OR TWO QUESTIONS.
SO VERY QUICKLY YOU CAN TELL ME, YOU KNOW, COMING OUT OF MY HEAD RIGHT NOW, WE DON'T HAVE THE QUESTION COULD BE SOMETHING LIKE, WHAT WILL BE, UH, WONDERFUL FOR YOUR COMMUNITY? AND THEY CAN SAY, I WOULD LOVE TO HAVE A PARK.
I WOULD LOVE TO HAVE A RECREATION CENTER.
I WOULD LOVE TO BE ABLE TO BIKE TO SCHOOL.
AND SO WE CAN HAVE A COUPLE OF QUESTIONS THAT CAN BE VERY EASY TO ANSWER.
IF SOMEONE HAVE A LITTLE BIT MORE TIME, THEN WE CAN HAVE A SURVEY THAT WILL HAVE MORE QUESTIONS AND MORE IN DEPTH TYPE OF INFORMATION SO WE CAN GET MORE OUT OUT OF THEIR TIME.
I'M TALKING AS FAR AS LEAVING THE SURVEY OPEN.
SO NOT SO MUCH HOW LONG IT IS, BUT THE LENGTH, ARE WE LEAVING IT UP FOR TWO MONTHS? ARE WE LEAVING IT UP FOR LIKE A COUPLE OF WEEKS? SO THIS IS WHAT I USUALLY DO.
WE CHECK AND SEE WHAT KIND OF INFORMATION WE'RE GETTING FROM THE COMMUNITY.
WE TRY TO FIGURE OUT WHAT THE GAPS ARE.
AND DEPENDING ON THE TYPE OF GAPS OF PARTICIPATION, WE MIGHT KEEP IT OPEN OR WE MIGHT CLOSE IT.
THE GOAL IS TO HAVE A GOOD SAMPLING OF THE ENTIRE COMMUNITY FROM DIFFERENT BACKGROUNDS, AGES, LOCATIONS, DISTRICTS AND SO FORTH.
BUT I'VE SEEN SURVEYS OPEN FOR TWO WEEKS AND I'VE SEEN OPEN FOR 30 DAYS.
I THINK ONCE IT'S 45 DAYS IT'S PROBABLY A LITTLE BIT TOO LONG.
WE WANNA KEEP PEOPLE EXCITED AND PARTICIPATING.
CUTS, CUTS AWAY FROM PROMOTING THE SURVEY.
'CAUSE WE WANNA DO VERY INTENTIONAL AND LET EVERYBODY KNOWS THAT IT'S OPEN AND GET EVERYBODY EXCITED.
BUT THE LONGER IT'S OPEN, THE TENDENCIES THAT PEOPLE START FEELING, YOU KNOW, NOT AS INTERESTED ABOUT.
I WOULD THINK FOR THE SAKE OF THIS ENGAGEMENT, WE'RE GONNA HAVE TO LOOK AT THE TIMEFRAME AND HOW QUICKLY WE CAN PULL EVERYTHING TOGETHER.
UM, AND THEN FROM THAT PLAN WE CAN MAKE A RECOMMENDATION AS TO HOW LONG WE'D BE ABLE TO LEAVE THAT SURVEY OPEN.
BUT KEEP IN MIND TOO, THE SURVEY IS NOT THAT ONLY TOOL.
WE'RE GOING TO PROBABLY TAKE EXCERPTS FROM THAT AND GO TO DIFFERENT PARTS ON AVERAGE, A MINIMUM OF TWO, I WOULD THINK.
UM, WE WOULD PROBABLY, I MEAN, WHAT I'VE SEEN THE MOST OFTEN IS ABOUT A MONTH, 30 DAYS.
IF I MAY ASK, UM, WHAT IS THIS TO CONSIDER A SURVEY RESPONSE GOOD OR APPROPRIATE OR WHATEVER, OR SAY EVEN SUCCESSFUL, IS THERE A STANDARD, YOU KNOW, WHAT IS THE PERCENTAGE OF WHEN YOU GET A RESPONSE RATE OF X, THIS IS A GOOD SURVEY VERSUS WE'RE NOT GETTING TOO MUCH OF A RESPONSE, WE NEED TO DO SOMETHING DIFFERENT OR YEAH.
I JUST AM CURIOUS AS TO WHAT THAT IS.
SO I'LL LET MARION SPEAK TO THAT.
BUT GENERALLY, YES, WE HAVE CERTAIN, CERTAIN CRITERIA.
AND THE FIRST ONE, IF YOU HEARD MARION KIND OF JUST TOUCHED UPON, UM, AND SHE COULD PROBABLY GO INTO GREATER DEPTH ON THIS 'CAUSE SHE HAS A WEALTH OF DEMOGRAPHIC BACKGROUND ON THIS.
BUT, UM, OUR REAL, OUR GOAL IS TO REALLY MAKE SURE THAT WE'RE HEARING FROM A WIDE BREADTH OF THE ENTIRE CITY.
SO THAT'S OUR FIRST MEASURE OF SUCCESS IS DID WE REALLY GET FEEDBACK, UM, FROM THE COMMUNITY.
AND ONE OF THE KEY MEASURES THAT WE ARE, THAT WE, ONE OF THE KEY QUESTIONS WE ASK, WHICH ISN'T AN ACTUAL SURVEY QUESTION, BUT IT IS A QUESTION WE ASKED DURING THE SURVEY PROCESS, IS WHAT ZIP CODE OR WHAT DISTRICT ARE YOU IN MM-HMM
SO THAT WE CAN TRACK WHERE PEOPLE ARE WHEN THEY PROVIDE THAT.
BUT MARI DID YOU HAVE ANYTHING TO ADD? NO, THAT'S WONDERFUL.
WE JUST WANNA MAKE SURE THAT EVERYBODY HAD A CHANCE TO PARTICIPATE.
AND IN THE ENTRANCE OF TIME, LET'S GET THROUGH THE REST OF THE PRESENTATION BEFORE ANY QUESTIONS.
WHICHEVER WE MIGHT NEED AGAIN.
UM, OKAY, SO SOCIAL MEDIA FLYERS AND E-NEWSLETTERS.
UM, I'M GOING TO START FIRST BY JUST DRAWING EVERYONE'S ATTENTION TO SOCIAL MEDIA BECAUSE
[00:40:01]
WHILE A LOT OF PEOPLE CALL THAT ENGAGEMENT, IT'S NOT THE ENGAGEMENT THAT WE'RE NECESSARILY LOOKING FOR.IN OTHER WORDS, I DON'T WANT ANYBODY TO THINK THAT I'M GONNA DEDICATE STAFF TO BE REVIEWING PRIMARILY ALL FEEDBACK THAT WE'RE GETTING THROUGH SOCIAL MEDIA.
'CAUSE THAT IS A DAUNTING PROCESS.
WE WILL HAVE DEDICATED SPACE FOR ENGAGEMENT AND FOR FEEDBACK TO OCCUR.
UM, BECAUSE THERE ARE SPECIFIC QUESTIONS THAT MIGHT LEAD TO OTHER QUESTIONS.
WHEREAS AS MANY PEOPLE KNOW, WHENEVER YOU PUT A COMMENT IN A SOCIAL MEDIA SPACE, IT COULD JUST BE A LONG COMMENT AND MAY NOT GIVE US THE INFORMATION THAT WE'RE ACTUALLY ASKING ABOUT.
SO, UM, IT'S NOT THAT WE'RE NOT GONNA LOOK AT IT, BUT WHEN WE LOOK AT OUR ENGAGEMENT RESPONSE, JUST, JUST KNOW THAT.
SO, BUT SOCIAL MEDIA IS GREAT IN THAT THE REACH IS QUITE EXPANSIVE AND WE CAN REACH A WIDE ARRAY OF POPULATIONS.
WE CAN ALSO LEAVE A LOT OF POPULATIONS OUT.
I CAN GUARANTEE YOU MY MOTHER DOES NOT LOOK AT SOCIAL MEDIA AND HATES IT.
SO
IF WE ONLY LEAN ON SOCIAL MEDIA, FLYERS ARE ANOTHER TOOL WHERE PEOPLE MAY NOT BE, UM, CONNECTED.
WE'RE GONNA PUT THOSE IN PLACES THAT ACTUALLY HOPEFULLY YOU GUYS WILL SHARE WITH US LOCATIONS.
BUT ALSO, UM, REALLY PLACES WHERE COMMUNITY CONVENES.
UM, SO WE'LL LOOK AT FLYERS THAT ACTUALLY HAVE INFORMATION, UM, AND THAT WE CAN DISTRIBUTE TO THE PUBLIC.
AND THEN E-NEWSLETTERS ARE DEFINITELY THAT SPACE WHERE YOU CAN GET INFORMATION ELECTRONICALLY.
AND THEN CONNECTION TO ADDITIONAL RESOURCES.
THESE TOOLS SPECIFICALLY LEAN MORE TOWARDS THAT OUTREACH AND AWARENESS SIDE.
UM, BUT THERE ARE OPPORTUNITIES TO CONNECT INTO THAT MORE ENGAGEMENT SPACE, UM, IF THEY'RE USED CORRECTLY.
SO, OKAY, SO THE TIMELINE, AND I'M A LITTLE BLIND THESE DAYS, SO I REALLY WISH I WOULD'VE USED MY GLASSES AND
BUT FOR THE MOST PART, WHAT WE ARE LOOKING AT TODAY, JANUARY IS WHERE OUR FOCUS, FEBRUARY IS WHERE OUR FOCUS.
UM, AND THEN AS WE MOVE INTO MARCH AND THE REST OF THE TIMEFRAME, WE MAY HAVE TO ADJUST.
BUT THAT'S REALLY WHERE WE ARE AT THIS POINT.
JANUARY, WE'RE MEETING WITH YOU TODAY TO JUST INTRODUCE ALL THE DIFFERENT TOOLS AND TACTICS, UM, AND HOPEFULLY GET SOME FEEDBACK FROM YOU TODAY AS TO DID WE MISS ANYTHING? DO, UM, IS THERE ANYTHING YOU'D LIKE US TO ADD? UM, WE COME BACK IN FEBRUARY WITH AN UPDATED PLAN AND THEN PROVIDE SOME CLEARER TIMELINES AS WE MOVE FORWARD.
BUT FOR THE MOST PART, WE'LL NEED TIME FOR THE SURVEYS, THE OUTREACH AND ENGAGEMENT ACTIVITIES TO ACTUALLY OCCUR.
AND SO WE CALL THAT THAT IMPLEMENTATION PHASE, UM, LARGELY THROUGH THAT APRIL AND JUNE TIMEFRAME.
AND THEN THROUGH JULY, AUGUST, SEPTEMBER, WE'RE GONNA START REALLY PULLING THE REPORT TOGETHER TO MAKE SURE THAT INFORMATION IS READY AND AVAILABLE FOR YOU TO UTILIZE.
UM, LIKE I SAID, I CAN'T READ VERY WELL.
I SHOULD HAVE ENLARGED THIS, UM,
BUT OUR GOAL IS TO REALLY MAKE SURE THAT YOU HAVE A SUMMARY DOCUMENT LEANING, MOVING INTO, UH, PRIOR TO THE TIME WHERE, WHERE YOU WOULD NEED TO MAKE RECOMMENDATIONS TO THE CITY COUNCIL SO THAT YOU HAVE A REPORT SUMMARIZED.
SO OUR ROLE AS A COMMUNITY ENGAGEMENT TEAM IS TO REALLY JUST BE RESPONSIBLE AND RESPONSIVE.
UM, WE WILL BE COORDINATING, IT'S OUR UNDERSTANDING WE'RE COORDINATING AND MANAGING EVENT LOGISTICS, UM, PROVIDING SUPPORTED EVENTS, FACILITATING DIVERSE COMMUNITY FEEDBACK TOOLS THAT WE HAVE AVAILABLE TO US.
UH, DEVELOP AND DISSEMINATE INFORMATION MATERIALS, ADJUST ENGAGEMENT PLANS BASED ON FEEDBACK.
IF ALONG THE WAY, FOR EXAMPLE, WE NOTICE WE'RE NOT HEARING ENOUGH FROM THIS ZIP CODE OR THIS AREA OR THIS DISTRICT, WE HOPE WE HEAR FROM YOU.
UM, WE HOPE THAT IF YOU'RE OUT IN THE PUBLIC AND THEY'RE SAYING, WE DON'T KNOW ANYTHING ABOUT THIS, YOU'RE LETTING US KNOW THAT SO THAT WE CAN CONCENTRATE AND REDIRECT OUR ATTENTIONS AS NEEDED.
SO THAT IS WHAT WE LOOK TO BE AS ADJUSTING OUR ENGAGEMENT PLANS AS NEEDED.
UM, WE'LL TRACK TOUCH POINTS OF THE NUMBERS AND WHERE, UM, AND THEN WE'LL CLOSE THE LOOP.
CLOSE THE LOOP IS THAT REPORT AND THAT'S OUR, THAT'S OUR DELIVERABLE THAT WE VALUE AND WANT TO MAKE SURE WE GET TO YOU.
UM, SO WE'LL SUMMARIZE THE FEEDBACK AND GET IT BACK TO YOU FOR YOUR ROLE.
WHAT WE ARE LOOKING FOR YOU TO DO, UH, SOMEWHAT TODAY.
AND THEN WE RESPECT THE FACT THAT PEOPLE MIGHT BE RECEIVING THIS FIRST TIME AND MIGHT NEED SOME TIME TO THINK THROUGH IT.
SO DON'T NEED ANSWERS FROM EVERYBODY TODAY, BUT CERTAINLY BEFORE OUR FEBRUARY MEETING, IDENTIFY GAPS IN OUR OUTREACH AND ENGAGEMENT EFFORTS.
IN PARTICULAR, IF THERE ARE PARTICULAR COMMUNITIES, PARTICULAR AREAS, PARTICULAR GROUPS, CONTACT PEOPLE THAT YOU CAN CONNECT US WITH, THOSE ARE REALLY CRITICAL TO US TO HAVE SUCCESSFUL OUTREACH.
THAT IS WHY WE SEE YOU AS BEING HERE.
YOU ARE MEMBERS IN REFLECTION OF OUR COMMUNITY AND YOU HAVE THE BEST RELATIONSHIPS WITH THOSE MEMBERS.
SO AS WE START TO PUSH INFORMATION OUT, PLEASE SHARE THAT THROUGH YOUR OWN NETWORKS AND CONTEXT.
EVERYBODY GENERALLY KNOWS THAT YOU TEND TO TRUST PEOPLE YOU KNOW, AND YOU WILL TEND TO DO THE THINGS THAT THEY ASK YOU TO DO BECAUSE YOU KNOW THEM AND YOU HAVE FAITH IN THEM.
UM, WHEN THE CITY COMES KNOCKING AND SAYS, FILL OUT A SURVEY, YOU'RE LESS LIKELY TO FILL THAT SURVEY OUT UNLESS A FRIEND SAYS, HEY, NO, IT'S IMPORTANT.
[00:45:01]
AND SO THAT'S WHERE YOU GUYS COME IN.THAT'S WHERE YOUR FRIENDS COME IN.
THAT'S WHERE ALL YOUR CONTACTS COME IN AND WE NEED YOUR HELP TO GET THE INFORMATION OUT TO THE PUBLIC.
SO FUNDAMENTAL RULE, PEOPLE TRUST PEOPLE THEY KNOW AND THEY'RE MORE INCLINED TO TAKE ACTION.
UM, IF ASKED FROM THOSE INDIVIDUALS.
AND IF YOU CAN HELP US THERE, THAT WOULD BE GREAT.
UM, AND MOST IMPORTANTLY, UM, ACTIVELY LISTEN TO COMMUNITY FEEDBACK.
IF YOU'RE HEARING FROM THE PUBLIC THAT THEY'RE NOT, THEY DON'T KNOW, THEY DON'T UNDERSTAND SOMETHING'S CONFUSING, LET US KNOW SO WE CAN ADJUST WHERE WE NEED TO ADJUST, UM, AND MAKE SURE THAT THE MEMBERS OF OUR COMMUNITY REALLY UNDERSTAND WHAT'S HAPPENING.
AND THEN LET US KNOW ALSO IF THERE'S FEEDBACK THAT IS MISSING.
SO IF THERE'S A WHOLE GROUP THAT IS, THEY'VE DONE A SURVEY OR THEY'VE PUT SOME INFORMATION OUT, CONNECT US SO THAT WE CAN MAKE SURE THAT THAT GETS INCLUDED IN THE RESPONSE.
AND THEN CONSIDER ALL THE COMMUNITY FEEDBACK ALONGSIDE STAFF RECOMMENDATIONS.
IN THE FINAL RECOMMENDATION TO COUNCIL, WE WILL ALSO NEED PARTNERS.
UM, WE KNOW OUR COUNCIL MEMBER OFFICES AND WE'LL CERTAINLY BE WORKING WITH THEM, BUT IF THERE ARE HOMEOWNERS ASSOCIATIONS, UM, NONPROFIT ORGANIZATIONS, FAITH-BASED GROUPS, EDUCATION CENTERS, GROUPS AND ORGANIZATIONS THAT YOU GUYS ALL HAVE CONTACTS WITH AND CAN CONNECT AND CAN CONNECT US, THEN THOSE PERSONAL RELATIONSHIPS WILL HELP US GET OUT THERE AND GET THE INFORMATION OUT TO THE PUBLIC MORE EFFECTIVELY.
UM, OUR NEXT STEPS FOR THE MEMBERS, WE ARE LOOKING TO YOU TO IDENTIFY THE GAPS.
UH, LET US KNOW IF WE HAVE ANYTHING MISSING IN OUR CURRENT ENGAGEMENT APPROACH.
IF THERE ARE TOOLS THAT YOU WANT US TO LEAN MORE TOWARDS.
IF YOU HAVE CONCERNS ABOUT OTHER TOOLS, IF YOU KNOW OF A TOOL THAT YOU'D WANT US TO EXPLORE, JUST LET US KNOW WHAT THOSE ARE.
AND AGAIN, I KNOW THAT SOME PEOPLE MIGHT WANNA TAKE SOME TIME TO ABSORB AND THEN SHARE THAT FEEDBACK LATER.
UM, AFTER YOU HAVE THAT FEEDBACK, IF YOU, IF YOU'D LIKE TO SEND THAT INFORMATION TO US, ADDITIONAL INFORMATION TO ADD TO A CURRENT LIST, IF YOU CAN PROVIDE US WITH ORGANIZATIONS, LOCATIONS TO DISTRIBUTE INFORMATION, MEETINGS THAT YOU GUYS MEETING, LOCATIONS THAT YOU THINK ARE PRIME LOCATIONS FOR US TO HOST MEETINGS OR PUBLIC EVENTS, THAT WOULD BE AWESOME.
UM, AND THEN ANY COMMUNITY EVENTS THAT YOU THINK WE NEED TO ATTEND? UM, FOR EVERYONE'S AWARENESS, IT'S NORMALLY THAT MARCH APRIL TIMEFRAME WHERE IT'S EVENT HEAVY SEASON AND WE'RE HOPING THAT YOU GUYS KNOW WHERE THOSE EVENTS ARE, BOTH IN POCKET COMMUNITIES AS WELL AS ABROAD, UM, THAT WE CAN REALLY GET OUT TO THE PUBLIC.
AND THEN THE COMMUNITY ENGAGEMENT TEAM, MY STAFF WILL BE FIRMING UP DECISIONS ON THE OUTREACH AND ENGAGEMENT TOOLS, UM, INCORPORATING FEEDBACK FROM THIS GROUP.
UM, AND THEN WE'LL PRESENT AN UPDATED PLAN TO THIS TEAM.
UM, AT THE FEBRUARY MEETING WE'LL BE DEVELOPING AN ENGAGEMENT WEBSITE AND BEGIN DEVELOPING THE SUMMARY COMPONENTS, THE REPORT SUMMARY COMPONENTS.
AND WITH THAT, ANY QUESTIONS? AND I HAVE MY TEAM HERE TO ANSWER.
ONE OF, UM, WHAT ABOUT POLLING OR FOCUS GROUPS? AND THEN SECOND ON SOCIAL MEDIA, ARE THE, UH, IS IT MOSTLY JUST DIRECTING PEOPLE TO GO TO A WEBSITE, UH, IN ORDER TO FILL OUT THE SURVEY? OR ARE THERE WAYS TO USE THE TOOLS WITHIN THAT PLATFORM SINCE IT'S DIFFICULT TO GET PEOPLE TO LEAVE THE PLATFORM? SURE.
SO, UM, DEPENDS, IT DEPENDS ON THE TOOL AND DEPENDS ON THE SURVEY.
SO YOU HAD TWO QUESTIONS THERE AND I WANNA MAKE SURE I HEARD THE FIRST ONE I'LL ANSWER, WHICH IS, IS A WEBSITE A PLACE WHERE PEOPLE WILL CONVENE AND THEN GO TO A SURVEY? WE CAN CREATE IT TO BE THAT SPACE WHERE OFTENTIMES, UM, IF YOU'VE, HAVE YOU BEEN TO SPEAK UP AUSTIN, I ASSUME? YES.
MANY OF YOU PROBABLY USED SPEAK UP AUSTIN, SPEAK UP.
BOSTON IS OFTEN USED BY MANY DEPARTMENTS AS A PLACE WHERE YOU'RE SEEING PROJECT, UM, WORK.
AND SO WE WILL HAVE A SPEAK UP AUSTIN PLACE WHERE PEOPLE WILL COME AND LEARN ABOUT WHERE WE ARE IN THE PROCESS AND THERE WILL BE ENGAGEMENT OPPORTUNITIES IDENTIFIED ON THAT PAGE.
IF THERE'S A SURVEY THAT WE NEED TO CONNECT PEOPLE TO ON THAT PAGE, IT WILL BE LINKED THERE AND SO PEOPLE WILL HAVE ACCESS.
THE WONDERFUL THING ABOUT SPEAK UP AUSTIN IS THAT WE ALREADY HAVE A LIST OF 300,000 PEOPLE THAT ARE CONNECTED INTO SPEAK UP AUSTIN.
SO THAT SERVES AS AN AMAZING TOOL THAT HAS EVERYTHING TO DO WITH THE COMMUNITY ENGAGEMENT TEAM AND MARI'S LEADERSHIP, UM, REALLY BUILDING THAT, THAT WHOLE LIST OUT.
AND SO WE HAVE A CAPTIVE AUDIENCE IN THAT SPACE.
UM, BUT THERE ARE DEPARTMENTS ACROSS THIS ORGANIZATION WHO HAVE THEIR OWN EMAIL LISTS, THEIR OWN, UM, THEIR OWN STAKEHOLDER LIST AND AUDIENCES.
AND WE WILL CONNECT THROUGH THOSE GROUPS TOO.
SO THE OUTREACH WILL BE CONSISTENT, BUT THE GOAL WILL BE CONSISTENT FOR US IN TERMS OF GETTING FEEDBACK AND HOW WE APPROACH THAT FEEDBACK.
DOES THAT ANSWER YOUR QUESTION ABOUT THE WEBSITE? UM, WELL MY QUESTION WAS ABOUT SOCIAL MEDIA OR, UH, WAS, ARE YOU, CAN, ARE THERE WAYS TO USE THE TOOLS WITHIN THAT PLATFORM? SO FOR EXAMPLE, INSTAGRAM STORY POLLS OR YOU KNOW, WHICH I KNOW MAY HAVE VERY LIMITED UTILITY BUT MAY HAVE HIGHER ENGAGEMENT AS, AS OPPOSED TO JUST DIRECTING PEOPLE TO LEAVE THE PLATFORM, WHICH I THINK IS GENERALLY NOT THAT SUCCESSFUL.
UM, I'M GONNA LEAN ON ALICIA TO HELP ME IN THAT.
I AM NOT AN IG KIND OF GIRL, SO
[00:50:01]
I HAVE, I HAVE WONDERFUL STAFF WHO ARE MORE FAMILIAR WITH IT AND CAN PROBABLY SPEAK TO THAT.HI THERE, ALICIA DEAN, STRATEGIC COMMUNICATIONS MANAGER.
SO GENERALLY WHAT WE TRY TO DO, AND I GET WHAT YOU'RE SAYING ABOUT HAVING PEOPLE LEAVE PLATFORM.
SO GENERALLY WHAT WE DO FOR THE INTEGRITY OF THE DATA TO MAKE SURE THAT WE'RE ASKING THE SAME QUESTIONS ACROSS ALL OF OUR, AND AS ION MENTIONED, THERE'S ONE MASTER SURVEY THAT WE WORK FROM AND THEN WE WILL AT LEAST USE THOSE SAME QUESTIONS PERHAPS IN DIFFERENT FORMS AND DIFFERENT ITERATIONS ACROSS DIFFERENT PLATFORMS. GENERALLY ON SOCIAL RIGHT NOW WE'RE NOT REALLY USING THE INSTANT POLL FUNCTIONS OR THE STORY POLL FUNCTIONS JUST BECAUSE OF SOME OF THE INCONSISTENCIES WITH HOW THAT GETS DELIVERED.
SO WHAT WE WOULD BE DOING IS DRIVING PEOPLE TO THE SURVEY TOOL, BUT MAKING THAT CONTENT AS ENGAGING AS POSSIBLE.
AND INCENTIVIZING THEM TO GO AHEAD AND CLICK.
ONE OF THE THINGS THAT WE DO MEASURE, UH, WHEN IT COMES TO SOCIAL MEDIA IS WE DO SOME SOCIAL SENTIMENT ANALYSIS.
SO WHILE WE ARE NOT, UM, USING SOCIAL MEDIA AS THE SOLE RESOURCE OR SOLE, UM, YOU KNOW, KIND OF DETERMINATION OF KIND OF WHERE THE PUBLIC IS ON A PARTICULAR TOPIC, WE DO DO SOME PRETTY IN-DEPTH ANALYSIS WITH SOME OF OUR SOCIAL SENTIMENT ANALYSIS TOOLS TO SEE WHERE THE CONVERSATION IS ON SOCIAL.
THAT DOES CAPTURE A WIDE RANGE OF THE CONVERSATION.
UM, AND WE'RE ABLE TO KIND OF LOOK AT, YOU KNOW, KIND OF WHAT ARE PEOPLE TALKING ABOUT, WHAT IS TRENDING SO THAT WE HAVE A BETTER SENSE OF, OKAY, WELL WE SEE WHERE WE HAVE SOME GAPS OR WE SEE WHERE MAYBE WE HAVE SOME INFORMATION AND MAYBE WE NEED TO COURSE CORRECT.
SO WHILE NO, WE'RE NOT NECESSARILY RELYING ON SOME OF THE SOCIAL POLLING TOOLS JUST BECAUSE OF DATA INTEGRITY AND THINGS LIKE THAT.
WE REALLY WANNA DRIVE TO OUR INTERNAL SURVEY RESOURCES THAT WE, THAT WE CAN TRUST AND SYNTHESIZE IN OUR OWN WAY.
BUT WE DO DO REALLY ROBUST, UM, AND IN-DEPTH SOCIAL SENTIMENT ANALYSIS.
AND THOSE REPORTS WILL COME TO YOU, UM, IN OUR LARGER ROLL UP ABOUT ENGAGEMENT.
AND ONE THING I WANTED TO BRING, UM, SORRY, IS THERE A FOLLOW UP TO THAT PARTICULAR TOPIC? OKAY, SO ONE THING I WANTED TO, I HAD, I HAD A QUESTION, UH, 'CAUSE I KNOW SOME OF US HAVE DIFFERENT INTERACTIONS WITH CITY COMMUNITY ENGAGEMENT STAFF, RIGHT? TO YOUR POINT, SOME OF US ON DIFFERENT BOARDS.
UM, AND SO SOME OF THEM MAY HAVE WORKED DIRECTLY ON COMMITTEES.
I KNOW WHEN WE, I'VE WORKED WITH CITY STAFF THAT ACTUALLY LET US HAVE A LOT OF INPUT ON THE QUESTIONS FOR A SURVEY AND DIFFERENT THINGS OF THAT NATURE.
AND SO I JUST WANTED TO SAY ONE OF THE THINGS THAT WE WANTED TO TALK ABOUT WHEN WE GET TO THE COMMITTEES RIGHT NOW WE DON'T HAVE A COMMITTEE ENGAGEMENT COMMITTEE.
UM, BUT IF PEOPLE WANNA BE REALLY INTO LIKE SOME OF THIS NITTY GRITTY, WE KINDA HAVE TO DECIDE WHETHER WE WANNA DO THAT AS THIS GROUP OR IF WE WANNA HAVE A COMMITTEE THAT FOCUSES ON THAT BECAUSE WE JUST WON'T BE ABLE, LIKE I FEEL LIKE WE HAD SOME VERY, I SEE WE ALREADY HAD SOME VERY VALID QUESTIONS AND SO IF WE FEEL LIKE THAT IS SOMETHING THAT WE NEED TO HAVE A COMMITTEE FOR, THAT IS A COMPLETELY ON THE TABLE.
AND ME AND MARY ACTUALLY TALKED WITH THE STAFF WHEN WE MET WITH THEM, SO I JUST WANTED TO BRING THAT UP HERE IF THERE IS SOME DESIRE TO KNOW MORE, HAVE FEEDBACK ON QUESTIONS AND THINGS OF THAT NATURE.
SO I JUST WANTED TO BRING THAT UP, UM, AS WELL.
UM, UH, YOU ALSO HAD A QUESTION ABOUT JUST THAT POLLING.
SO THAT IS, THAT IS ON THE LIST FOR US TO DISCUSS.
THERE ARE POLLING TO ME CAN ALSO BE IN THE FORM OF SURVEYS AND SO IT JUST DEPENDS ON HOW THE QUESTIONS ARE PHRASED.
FOCUS GROUPS BECOME A BIT OF A CHALLENGE IN THE COST AND CAN BE COST PROHIBITIVE.
SO I WANT US TO, YOU KNOW, WHERE FUNDING IS AVAILABLE AND KIND OF HOW MUCH WE HAVE TO DO.
I NEVER TAKE ANYTHING OFF THE TABLE, BUT, UM, BUT THOSE ARE THE TWO CHALLENGES THERE.
A COUPLE, ONE WAY TO ADDRESS A SMALL GROUP CONVERSATIONS IS INSTEAD OF DOING A FOCUS GROUP THAT IS SO COST, I MEAN IT, IT CAN REALLY ARRANGE QUITE A BIT IS TO INVITE A GROUP OF COMMUNITY LEADERS OVER COFFEE AND REALLY RUN THROUGH A