[00:00:09]
THIS IS STEPHANIE WITH THE CITY CLERK'S OFFICE.
WE HAVE SEVERAL PEOPLE ON THE LINE THAT NEEDS TO MUTE BECAUSE WE'RE GETTING A LOT OF FEEDBACK AND WE'RE ABOUT TO GO LIVE.
OTHERWISE, WE'RE GOING TO MUTE YOU FROM HERE FROM CONTROL CENTER.
UM, THE OTHER THING IS WE HAVE SOME EXTRA PEOPLE ON THE WEBEX LINE.
SO IF WE HAVE PROBLEMS, WE MIGHT HAVE TO ASK SOME PEOPLE TO CALL BACK IN ON THE APPROPRIATE LINE.
SO LET'S JUST KEEP THAT IN MIND, BUT HOPEFULLY EVERYBODY ELSE CAN HEAR ME.
WE'RE ABOUT TO CONNECT WITH THE CALLERS.
I THINK ACTUALLY WE ONLY HAVE ONE OTHER SPEAKER ON THE LINE.
WELCOME TO THE AUDIO CONFERENCING CENTER.
PLEASE ENTER A CONFERENCE ID FOLLOWED BY POUND.
IF YOU'RE THE MEETING ORGANIZER, PRESS STAR.
NOW, PLEASE WAIT FOR THE LEADER TO ADMIT YOU TO THE MEETING.
THANK YOU FOR YOUR, YOU ARE NOW JOINING THE MEETING, KATIE.
I JUST WANT TO MAKE SURE YOU CAN HEAR US.
WE SHOULD HAVE CONNECTED YOU TO THE MEETING.
YOU ARE LIVE NOW IN THE MEETING.
WE ARE READY OVER HERE IN CITY HALL.
SO WHENEVER YOU HAVE A CORUM, ATX M HAS YOU UP AND YOU MAY CONTINUE.
[Call to Order]
MORNING.I DO BELIEVE THAT WE HAVE A QUORUM WE'LL CALL THE JUNE EIGHT, 2020 MEETING OF THE TOURISM COMMISSION TO ORDER, UM, AS A STARTING POINT.
DO NOT BELIEVE ALTHOUGH FELICIA CAN CORRECT ME IF I'M WRONG, WHETHER WE HAVE ANY, UH, PUBLIC IN PUBLIC COMMENT.
UM, I DON'T KNOW WHAT THE S WHAT THE CORRECT PROTOCOL IS FOR PUBLIC COMMENT IN THIS REMOTE MEETING, IF IT'S NORMAL OR NOT.
I HOPE THAT EVERYBODY IS DOING WELL AND SAFE, AND THE FAMILIES ARE, ARE WELL AND SAFE AND IN GOOD HUMOR, UH, THROUGH ALL THIS, UM, IT'S BEEN A TRYING SEVERAL MONTHS, UH, AND I'M GLAD THAT WE CAN ALL GET TOGETHER AND TALK A LITTLE BIT ABOUT THE FUTURE OF, UH, AUSTIN TOURISM OVER THE NEXT MONTH.
SO, UM, WE DO HAVE A BRIEF, BUT PITHY, UH, AGENDA TODAY.
[Item 2A (Part 1 of 2)]
ON THE AGENDA IS REPORT FROM CITY OF BOSTON OUTLINING YEAR TO DATE, HOTEL OCCUPANCY, TAX COLLECTION, CURRENT BALANCE, AND PROJECTED ANNUAL COLLECTIONS IN THE FOLLOWING FUNDS, CULTURAL ARTS, HISTORIC PRESERVATION, AND THE LIVE MUSIC FUND.UH, FELICIA SENT OUT THAT DOCUMENT THIS MORNING, AND I WILL ATTEMPT TO SHARE MY SCREEN WITH YOU.
THERE WE GO, EVERYBODY SEE THIS VERY NICE FIVE-YEAR PROJECTION, UH, INCLUDING, UH, THE CURRENT YEAR EXPECTED FOR FYI 20 FOR THE FUNDS REQUESTED.
SO DO WE HAVE ANY FURTHER DISCUSSION AROUND THIS? I THINK THAT I JUST WANTED TO KIND OF GET A SENSE ON WHERE THINGS STOOD, UH, AS OPPOSED TO WHERE THINGS, UH, HAD ORIGINALLY BEEN PROJECTED.
[00:05:01]
IS DATA REALLY LENDS ITSELF TO THAT.I DON'T KNOW IF THERE'S ANY FURTHER CONVERSATION THIS OUT THERE
UM, SINCE I AM GOING TO TRY TO GET TO WHERE I CAN SEE ALL OF YOU, BUT I, UH,
UM, IT'S NOT AS BAD AS I WOULD HAVE GUESSED, BUT, UH, IT STILL IS, UH, SOBERING TO SEE CAITLIN WITH HIS AD, IF I'M WRONG.
HI, IS THIS THE FIRST TIME WE'RE LOOKING AT A COMPLETE GRID? THAT INCLUDES A LOT OF MUSIC, SOME THE TOTAL, IT IS HER TALKING ABOUT IT COMING ONLINE PREVIOUSLY IN OUR MEETINGS.
SO THIS IS THE FIRST, RIGHT? THIS IS THE FIRST JUST SIR.
IS THERE ANYTHING TO BE SAID ABOUT THAT LINE ITEM? I MEAN, I DON'T, I DON'T KNOW WHO REPRESENTS ACTUALLY SPEAKING TO THE BUDGET AND THE DEPLOYMENT OF IT.
UH, HAPPY TO TALK ABOUT THAT LINE ITEM.
I'M THE CHAIR OF THE LIVE MUSIC FUND WORKING GROUP THAT HAD BEEN, THAT WAS APPOINTED BY THE MUSIC CONDITION.
AND WE'RE HOPING TO HAVE OUR RECOMMENDATIONS BACK TO COUNCIL BY JULY, UH, OR BACK TO A COMMISSION BY JULY, SO THEY CAN, UM, DELIBERATE AND TAKE THAT TO COUNCIL FOR APPROVAL WITH THE NEXT BUDGET CYCLE.
UM, THAT'S, THAT'S THE CURRENT, UH, TIMELINE FOR THAT, AND WE'VE CONTINUED TO, TO MEET WEEKLY OR EVERY OTHER WEEK, UH, DURING THIS PANDEMIC AS MUCH AS POSSIBLE.
ALAN, CAN YOU HELP ME UNDERSTAND? IS THIS JUST SEWING? WE'RE ONLY DOWN 8 MILLION, THESE THREE FUNDS YES.
WITHIN THESE THREE FUNDS, WE'RE ONLY DOWN 8 MILLION.
THESE ONES REPRESENT 15% OR LESS OF THE TOTAL, CORRECT.
UH, THIS WOULD BE 15% FOR CULTURAL ARTS AND 15% FOR HISTORIC PRESERVATION.
SO 30%, 30% OF THE CITY'S FUNDS OF THE CITY'S PORTION.
HOWEVER, ONE THING THAT I THINK IS NOT SHOWN IN YES, AND MAYBE IT IS, UM, IS IT IS MY UNDERSTANDING THAT HISTORIC PRESERVATION BUCKETS STILL HAS A LARGE, OUTSTANDING BALANCE OF FUNDS, UH, THAT THEY HAVE NOT SPENT FROM PAST YEARS FOR ELECTIONS.
SO THEY HAVE WHAT WAS BUDGETED FOR THIS YEAR AT 15 MILLION OUT OF A HUNDRED, MORE OR LESS A HUNDRED MILLION DOLLARS.
UH, BUT I DON'T BELIEVE THIS IS REPRESENTING ANY OUTSTANDING FUND BALANCE, UH, FROM THE PRIOR YEARS.
AND I GUESS TO THAT, TO THE POINT OF THE HISTORY OF PRESERVATION, AM I CORRECT IN MY REMEMBRANCE THAT THE ACTUAL, UM, PROCEDURES SLASH POLICY, UM, HAD NOT BEEN FULLY CODIFIED THE LAST TIME WE MET THE PERSON, THE DIRECTOR WAS IN POSITION AND WAS BEGINNING THAT PROCESS, OR DID I MISS A MEETING AND SKIP A STEP? I THINK THAT, I THINK THAT THERE HAS BEEN PROGRESS ON THAT SINCE OUR LAST MEETING.
I DON'T THINK WE HAVE HAD AN UPDATE ON WHAT THAT PROCESS LOOKS LIKE SINCE WE FIRST STARTED TALKING ABOUT IT, CORRECT ME IF I'M WRONG.
IT'S BEEN A FEW MONTHS SINCE, SINCE WE ALL GOT TO SEE EACH OTHER, WELL, I THINK THIS IS HELPFUL.
AND I THINK IT'S, YOU KNOW, SOMEWHAT GOOD TO SEE A FIVE-YEAR PROJECTION HERE.
UM, INTERESTING THAT, YOU KNOW, EVEN IN FIVE YEARS, IT DOESN'T LOOK LIKE WE'RE BACK TO THE PREVIOUSLY PROJECTED NUMBER AND THE MIGHT ACTUALLY SEE GREATER IMPACT IN THE, IN FUTURE YEARS, BUT, OR CONTINUED, UH, CONTINUED,
[00:10:01]
UH, DECREASING LET'S HOPE.SO IF THERE'S NO FURTHER COMMENT, UH, WE CAN TURN IT OVER TO TOM NOONAN WHO HOPEFULLY WILL HAVE SOME, UH, SOME GOOD NEWS FOR US ABOUT THE FUTURE OF THE CURRENT STATUS IN THE FUTURE OF THE HOSPITALITY AREA HERE IN AUSTIN.
IS THERE ANY FURTHER, FURTHER COMMENT ON THIS AGENDA ITEM? OKAY.
SO NEXT UP IS GOING TO BE, UM, THERE'S AN AUSTIN WITH AN UPDATE ON THE STATE OF THE INDUSTRY AND THE CURRENT, AND, UH, TOM, I WILL PLAY YOUR, UH, NEXT SLIDE PLEASE, SIR.
UM, JUST PLEASE, UH, LET ME KNOW, ARE WE GOING TO START RIGHT HERE ON TRAVEL AND TOURISM UPDATE? HEY, KATLYN, JUST BECAUSE I CAN'T SEE THE SCREEN.
CAN YOU JUST TELL ME THE MEMBER OF THE COMMISSIONER THERE, BECAUSE I'M GOING TO GET QUESTIONS.
I WANT TO KNOW WHO I MIGHT BE GETTING.
BUT THAT WOULD HELP WITH LOW QUALITY.
WE HAVE A COMMISSIONER CANADY.
WE HAVE, UH, COMMISSIONER READING.
WE HAVE COMMISSIONER RODRIGUEZ.
WE HAVE CON UH, VICE CHAIR MCGEE.
WE HAVE COMMISSIONER JOSLIN, UH, AND JULIE CHASE IS GOING TO BE SHARED ON THE CONTENT.
UM, AND LET'S SEE THAT IS THAT IT, AM I MISSING ANYBODY? I'M TRYING TO SCROLL BACK AND FORTH ON THIS AND IT'S, UH, BILL BUNCH WAS, UH, AND CONDITION A BUNCH.
THANKS COMMISSIONER FOR THE OPPORTUNITY TO SPEAK THIS MORNING ABOUT, UH, THE TRAVEL AND TOURISM INDUSTRY HERE IN AUSTIN AND, UH, VISIT AUSTIN ITSELF.
UM, SO CALLAN, OBVIOUSLY THAT WAS THE TITLE SLIDE.
WE CAN GO TO THE NEXT SLIDE, UH, WHERE IT SAYS TRAVEL INDUSTRY IMPACT.
AND THIS IS A SLIDE, UH, FROM, UH, W I RECEIVED FROM THE US TRAVEL ASSOCIATION.
AND IT'S TALKING ABOUT THE IMPACT WE'RE SEEING ACROSS THE COUNTRY.
AND, AND RIGHT NOW THE THOUGHT IS THAT THIS IMPACT ON THE UNITED STATES TRAVEL INDUSTRY, AND OBVIOUSLY ON OFF THREE AS WELL, IT'S ABOUT NINE TIMES WHAT IT WAS FOR NINE 11.
UM, AND SO, AND I'LL, I'LL WALK YOU THROUGH SOME HOTEL OCCUPANCY NUMBERS AND YOU'LL SEE THE DRAMATIC IMPACT HAS HAD ON OUR, ON OUR HOTEL INDUSTRY AND OUR TRAVEL AND TOURISM SEVERAL MONTHS TO GIVE YOU AN IDEA OF NOW, I KNOW THERE WAS, UM, THERE WAS A REPORT DONE BY ABOUT 160 JOBS THAT WERE LOST.
AND I WILL TELL YOU FOR INSTANCE, THAT, UM, FOR INSTANCE, WE HAD 60% OF OUR HOTELS THAT WERE CLOSED AT ONE POINT.
SO ALL OF THOSE STAFFS WERE FOR THE MOST PART WERE FURLOUGHED, MAYBE SOME SALES AND MARKETING GM WERE LEFT AROUND, BUT THAT WAS THE BALANCE OF THE STAFF THAT WAS THERE IN THAT 60% OF HOTELS.
AND THEN THE OTHER 40, YOU SAW LIMITED NUMBER OF HOTEL ROOMS OPEN AT A LIMITED NUMBER OF STAFF.
SO YOU PROBABLY HAD, AND SCOTT FEEL FREE TO CORRECT ME, BUT TENS OF THOUSANDS OF HOTEL JOBS THAT WERE FURLOUGHED, UH, IN MARCH, APRIL, MAY.
UM, AND I WOULD SAY THOSE NUMBERS REFLECTED FOR THE RESTAURANT INDUSTRY.
SO, YOU KNOW, TAKE OUT A DELIVERY.
SO YOU PROBABLY HAD 80, 90% CAST STAFF CUTS AS WELL.
OBVIOUSLY OUR MUSICIAN COMMUNITY, UH, SEVEN TO 8,000, UH, MUSICIANS ALSO, UH, LOSING WORK AS WELL.
UM, SO IT HAS HIT, YOU KNOW, OUR TRANSPORTATION COMPANIES, OUR DMCS, OUR SUPPLIERS, THE HOTELS AND MEETINGS, ET CETERA, AND SAID EVERY ASPECT OF OUR TRAVEL AND TOURISM TOURISM INDUSTRY.
SO LET'S GO TO THE NEXT SLIDE WHERE IT SAYS LOSS OF BUSINESS, AND THEN JUST GO TO CANCELLATION IMPACT A SLIDE AFTER THAT.
UM, ALLEN, WHERE THERE, YOU SHOULD GREAT.
SO ON THIS SLIDE, YOU'RE GOING TO SEE THE CANCELLATION IMPACT FROM JUST VISIT AUSTIN BOOKING AS WELL, SOUTH BY IT, DOESN'T REFLECT IN-HOUSE HOTEL LOSSES AS WELL, BUT YOU CAN SEE JUST BOOKS.
THE GROUPS THAT WE BOOKED 263 GROUPS OF CANCELED SO FAR 300, 6,000 ROOM NIGHTS, $81 MILLION IN REVENUE, UH, AND $316 MILLION IN TOTAL ECONOMIC IMPACT AS WELL AS SOUTH OFF THE BAT, UH, IS ANOTHER 58,000 ROOM NIGHTS AND OF THE $34 MILLION IN HOTEL REVENUE.
UM, SO IT'S, IT'S BEEN A BIG, IT'S BEEN A BIG LOSS IN, UH, IN HOTEL REVENUE.
UM, HER, AND WE'LL GO INTO THIS AND SCOTT CAN, CAN DEFINITELY WEIGH INTO THIS LATER.
UM, BUT, UM, HOTELS HAVE BEEN PRIMARILY DOING, UH, SOME LEISURE BUSINESS, UH, LOCAL, LOCAL LEISURE, LEISURE BUSINESS, AND SOME ESSENTIAL BUSINESS TRAVEL.
[00:15:01]
UM, PROBABLY CONSTRUCTION WORKERS, HOSPITAL WORKERS, AND OTHERS THAT ARE STAYING IN HOTEL ROOMS RIGHT NOW, WE'RE STARTING TO SEE A LIFT AND LEECH, AND I'LL GO THROUGH THAT IN A MINUTE.BUT, UM, LAST WEEK WE RECEIVED NEWS FROM THE GOVERNOR ABOUT, UM, HOTELS BEING AN OPERATOR AT 50% CAPACITY FOR THEIR MEETING SPACE, WHICH WASN'T HAPPENING BEFORE.
SO WE'LL GO INTO, UH, INTO THAT IN A FEW MINUTES.
YOU CAN SEE THERE'S BEEN A TREMENDOUS IMPACT ON BOOKINGS, HOTEL, BOOKINGS MEETINGS AND SHORT RUN.
SO LET'S, LET'S GO THROUGH THOSE FUTURE BOOKINGS REAL QUICK.
AND LET ME TALK ABOUT THAT CATLIN.
SO ON THE NEXT SLIDE, YOU'LL SEE ROOM NIGHTS ON THE BOOKS AND YOU'LL SEE THAT 20, UM, WE HAVE ABOUT 300 NIGHTS THAT WERE ON THE BOOKS, AS OPPOSED TO THIS TIME LAST YEAR, ALMOST, UH, ALMOST 700 NIGHTS ON THE BOOKS, UH, IN 2020.
SO YOU CAN SEE THE IMPACT IT'S HAVING ON 2020.
HOWEVER, WHEN YOU X-BAR CHARTS OF 2021, YOU'LL SEE THAT OUR ROOM NIGHTS ON THE BOOKS FOR 2021 ARE GREATER THAN THEY WERE, UH, THIS TIME 2020 NEXT COLUMN IS OVER.
UM, UH, A LITTLE BIT OF A BEHIND PACE AND 24 IS PRE-PLANNED.
SO PRIMARILY OUR BOOKINGS HAVE OUR LOSS BOOKINGS HAVE BEEN, UH, IN THE 2020 CYCLE.
AND I SEE GENDER VCS, OUR SENIOR VP OF SALES IS ON THE CALL TODAY.
WE'VE TAKEN A LOT OF OUR BOOKINGS THAT WE'RE HERE FOR SPRING AND SUMMER AND PUSHED THE FALL, PUSH THEM INTO EARLY NEXT YEAR.
UH, THAT PROCESS WILL CONTINUE ON, UM, OBVIOUSLY WE'RE WAITING FOR A MEDICAL SOLUTION, UM, LIKE EVERYBODY ELSE, BUT, UH, YOU CAN SEE THE IMPACT ROOM NIGHTS HAS BEEN HITS PRIMARILY SO FAR IN 2020, UM, AT OUR END OF THE FUNNEL.
THE NEXT SLIDE, PLEASE YOU'LL SEE THE GROUPS THAT AUSTIN SALES TEAM IS CURRENTLY WORKING ON.
UH, IT'S ABOUT A BILLION DOLLAR IMPACT.
IT'S ABOUT A 1300 TOTAL 13, 1.3 MILLION, EXCUSE ME, TOTAL ROOM NIGHTS BETWEEN NOW AND 2029 OF GROUPS WE'RE TRYING TO WORK ON.
AND I WILL TELL YOU THAT MEETING PLANNERS, WHY THEY'RE CONCERNED ABOUT OBVIOUSLY THIS YEAR AND NEXT YEAR, THEY ARE STILL ACTIVELY LOOKING AT FUTURE BOOKINGS FOR CITYWIDE MEETINGS.
THEY'RE CONTINUING WITH THAT PROCESS.
UM, AND SO WE ARE ACTUALLY WORKING ON, UM, I'LL GO THAT IN A SECOND, THE LEADS WE'RE WORKING ON, BUT YOU CAN SEE THAT WE'RE STILL WORKING ON FUTURE LONG-TERM BUSINESS FOR THE CITY.
UM, WHEN YOU LOOK AT LEAD TRENDS, THE NEXT SLIDE YOU'LL SEE THAT OUR LEAD VOLUME IS DOWN 60% FROM THE SAME TIME PERIOD.
LAST YEAR, 50% OF LEADS WE'RE WORKING ON, OR 250 ROOMS PEAK OR LESS.
UM, AND A LOT OF IT IS MEDICAL AND TECH, WHICH IS NORMALLY OUR HOT SECTORS ANYWAYS.
UM, 52% OF OUR LEADS ARE FOR 2021.
SO THEY'RE SHORT TERM BOOKINGS FOR EARLY NEXT YEAR AND MIDDLE OF NEXT YEAR.
UM, A PHENOMENON THAT WE'RE SEEING, UM, AND WE'RE SEEING ACROSS THE COUNTRY, WE HAD GROUPS THAT, UM, THAT WERE SUPPOSED TO BE HERE IN 2020.
UM, AND THEY'RE NOW SAYING TO US, SINCE WE COULDN'T COME IN 2020, WE WANT TO COME IN 2024, 2025, 2026, WHENEVER THEIR NEXT AVAILABLE YEAR IS, WHICH IS A NICE, A NICE THING TO SEE HAPPEN FOR US.
BUT WE'RE ALSO SEEING SOME OF THE TENANT GROUPS THAT WE WERE LOOKING AT FOR 2024, 20, 25 AND 2026 SAYING THE SAME THING TO US.
LISTEN, WE NEED TO GO BACK TO THE CITY THAT WE WERE HOLDING DAY SCORE IN 2020 AND, AND BRING OUR BUSINESS TO THEM.
SO, UM, SOME OF THOSE BOOKINGS THAT WE'RE LOOKING AT FOR 24, 25 AND 26, WE'RE STILL ONLY AT TENTATIVE MAY GET PUSHED A YEAR DOWN THE LINE.
UH, SO 24 BECOMES 25, 25 BECOMES 26, ET CETERA, UM, FOR CITY-WIDE MEETINGS.
UM, BUT WE ARE, WE ARE SO ACTUALLY WORKING ON THE LEADS THAT WE'RE RECEIVING.
UM, I'LL TELL YOU KIND OF THE NEXT SLIDE CATLIN, YOU'LL SEE OUR BOOKING PRODUCTION.
UH, AT THE BEGINNING OF MARCH AT THE BEGINNING OF MARCH, WE WERE AT 110% OF OUR GOAL FOR THE YEAR.
WE WERE AT 388,000 ROOM NIGHTS.
WE WERE AT 103% OF OUR CONVENTION CENTER ROOM NIGHTS.
WE WERE AT, UM, 115% OF OUR FUTURE LEAD ROOM NIGHTS.
AND WE WERE AT 113% OF LEAD SCENT.
AND THAT'S WHERE WE WERE BEFORE THE COVID 19 OUTBREAK TOOK PLACE.
AND THEN THINGS CHANGED DRAMATICALLY, OBVIOUSLY.
UM, BUT WE WERE HAVING A GREAT YEAR AS WELL AS THE TOURISM INDUSTRY WAS ACROSS THE COUNTRY.
UM, NEXT SLIDE, NEW HOTEL INVENTORY, UM, ALL OF THE CURRENT PROJECTS YOU SEE ON THIS LIST, UH, SCOTT, YOU KNOW, SOMETHING DIFFERENT.
ALL THESE CURRENT AND FUTURE HOTEL PRODUCTS ARE STILL MOVING FORWARD WITH MINIMAL OPENING DELAYS.
SO ALL OF THESE ROOMS ARE STILL FUNDING COMING TO THE MARKETPLACE IN LA IN 2020 OR 2021, UH, NEARLY 20, 22.
UM, THOSE NEW HOTELS WILL BE COMING INTO OUR INVENTORY, BUT LET'S TALK ABOUT THE IMPACT WE'RE SEEING ON HOT AND ON OCCUPANCY IN THE CITY.
AND IF YOU GO TO THE NEXT SLIDE KAPLAN THAT SHOWS HOTEL IMPACTS IN COVID, YOU'LL SEE THIS CHART.
[00:20:02]
IF YOU LOOK ON THE CHART IN THE FAR, RIGHT, YOU'LL SEE THE LOWEST OCCUPANCY TO DATE, UH, FOR THE CENTRAL BUSINESS DISTRICT.AT ONE POINT ON APRIL 12TH, WE HAD LESS THAN 3% OCCUPANCY IN THE CITY.
AND TRADITIONALLY IN, UH, APRIL, WE'RE PROBABLY SOMEWHERE AROUND UPPER SEVENTIES TO 80% OCCUPANCY DOWNTOWN.
UM, AND YOU'LL SEE THAT WE WERE AT 17.2 FOR THE ENTIRE CITY, UH, ON MARCH 22ND.
NOW, IF YOU GO THROUGH MARCH AND YOU GO BACK TO THE LEFT SIDE OF THE, UM, I'M NOT FOLLOWING YOUR, UH, UH, THOSE, THOSE METRICS ON THIS ONE PAGE HERE, ARE YOU ON, ARE YOU ON THE HOTEL IMPACT FROM COVID SLIDE AM, I'M SEEING CBD OCCUPANCY CDI CURRENCY, BUT I'M NOT SEEING THE 17% NUMBER ANYWHERE.
SO DO YOU NOT HAVE A SMALLER BOX ON THE RIGHT SIDE OF THAT SLIDE THAT SAYS LOWEST? YEAH.
THOSE ARE THE ABSOLUTE LOW POINTS FOR OCCUPANCY FOR BOTH CENTRAL BUSINESS DISTRICT AND CITY AS A WHOLE ON THOSE TWO DAYS.
NOW, IF YOU GO BACK TO THE LEFT SIDE OF THAT SLIDE, YOU'LL SEE THAT OUR MARCH OCCUPANCY WAS ABOUT 27.6 FOR THE CENTRAL BUSINESS DISTRICT, ALMOST 40% FOR THE CITY.
AND IF YOU REMEMBER, THAT WAS BECAUSE ABOUT THE FIRST 10 DAYS OF MARCH, WHERE WERE QUOTE UNQUOTE NORMAL.
UM, AND WE, YOU KNOW, WE HADN'T, UH, YOU KNOW, PRIOR TO THE SOUTH BY CANCELLATION AND REALLY THE, UH, THE, UH, HOTEL TOURISM INDUSTRY SLOWING DOWN.
AND THEN IN APRIL, YOU CAN SEE THAT OBVIOUSLY THE FULL EFFECTS OF, UM, THE SLOWDOWN, WE WERE DOWN TO 3.9% OCCUPANCY FOR THE MONTH OF APRIL FOR DOWNTOWN IN 21.6 FOR THE, FOR THE CITY AS A LARGE.
AND THEN IN MAY, YOU'RE STARTING TO SEE A LIFT COME BACK OF 12.4% OCCUPANCY AND 30% FOR THE CITY.
UM, LET'S REMEMBER THAT WE HAVE 11,000 ROOMS DOWNTOWN.
WE HAVE ABOUT 31,000 ROOMS THROUGHOUT THE REST OF THE MARKET.
UM, TRADITIONALLY TRISHA, WE SEE 54, 56% OF THE HOTEL TAX GENERATED FROM DOWNTOWN.
UH, THAT'S JUST THE BIGGEST, THEY'D GENERATE HIGHER HOTEL RATES TRADITIONALLY THAN THE REST OF THE MARKETPLACE.
UM, AND WE SEE ABOUT, UH, ANYWHERE FROM 44 TO 40 PER SIX, THE HOTEL TAX FROM THE OTHER 31,000 ROOMS. UM, AS I MENTIONED EARLIER, AND I'M SURE SCOTT CAN WEIGH IN THIS AS WELL.
UH, THE NEXT SLIDE, CATLIN, SORRY, AS OF LAST WEEK HOTEL MEETINGS CAN BE A 50% CAPACITY.
SO A LOT OF OUR HOTELS ARE LOOKED AT THEIR MEETING SPACE AND TRYING TO FIGURE OUT HOW THEY CAN GET, UH, THEIR MEETING SPACE AT 50% CAPACITY.
UM, AND SO THAT WAS JUST ANNOUNCED.
AND AS OF LATE LAST WEEK, I KNOW WE HAVE SOME CONVERSATIONS THIS WEEK WITH THE AUSTIN HOTEL LODGING ASSOCIATION, TALKING ABOUT THAT.
AND MAYBE SCOTT, IF YOU WOULDN'T MIND AT SOME POINT TALKING ABOUT HOW THAT'S GOING TO WORK, UM, FROM THE HOTEL INDUSTRY, BUT THAT WILL, THAT WILL GIVE THE HOTELS AN OPPORTUNITY TO FILL MORE OCCUPANCY.
I WILL TELL YOU THAT THE WAY WE THINK THE WAY THAT THIS IS GOING TO COME BACK IS NUMBER ONE.
YOU HAVE OBVIOUSLY, UM, YOU HAVE, UH, YOU HAVE LEISURE TRAVEL, UM, AND THEN YOU'LL START SEEING MORE LEISURE TRAVEL AS WELL AS ESSENTIAL BUSINESS TRAVEL.
I THINK WE'LL START SEEING NON-ESSENTIAL BUSINESS TRAVEL, STARTING TO TAKE PLACE AS WELL.
AND THEN EVENTUALLY WE'LL START SEEING SMALL GROUPS TAKE PLACE IN HOTELS.
UM, AND THEN EVENTUALLY WE'LL SEE LARGE GROUPS OR GATHERINGS, UH, ONCE WE THERE'S A MEDICAL SOLUTION FOR COVID-19, UM, THAT THAT'LL BE GETTING FULLY BACK.
BUT, UM, IF YOU'LL GO TO THE NEXT SLIDE KAPLAN, YOU'LL SEE THE RETURN OF LEISURE.
UM, AND TO GIVE YOU AN IDEA ON THIS CHART AND LET ME KNOW WHEN YOU'RE THERE.
LOOK ON THE TOP OF THAT SLIDE, YOU'LL SEE THE OCCUPANCY AND THE CENTRAL BUSINESS DISTRICT WAS 13.1, THE WEEKEND OF MAY 15TH AND 16TH AND 15.3 ON SATURDAY.
AND THE CITY WAS AT 30% TO ALMOST 31%.
THE NEXT WEEKEND MEMORIAL DAY WEEKEND, YOU SAW CENTRAL BUSINESS DISTRICT, UM, JUMPED TO 24.7 AND 37.9%.
UM, UM, FOR THE S FOR, UH, DOWNTOWN AND THEN CITY WIDE, YOU SAW 37.2 AND 46.8.
SO YOU CAN SEE THAT THERE WAS A, SOME PENT-UP DEMAND FOR FOLKS THAT ONE TO CHECK INTO A HOTEL, AND I GUESS MAYBE SIT BY THE POOL OR COME DOWNTOWN SOCIALLY DISTANCE AND, YOU KNOW, GO WAKEBOARDING FORWARDING OR WALK BY LADY BIRD LAKE, OR WHEREVER ACTIVITIES.
THEY WERE, WHATEVER HOTELS NEARBY, WHERE THEY WERE STAYING, BUT WE SAW SOME RETURN OF LEISURE MEMORIAL DAY WEEKEND.
AND THEN THE FOLLOWING WEEKEND THAT YOU'LL SEE, WE WENT BACK DOWN TO 21.9% FOR CENTRAL BUSINESS DISTRICT IN 27.3.
AND WE DIPPED A LITTLE BIT IN TERMS OF CITYWIDE OCCUPANCY, UH, AS WELL.
SO, YOU KNOW, IF YOU LOOK AT THE TOP OF THE SLIDE AND YOU LOOK AT THE SLIDE, YOU KNOW, TWO WEEKS LATER YOU'LL SEE THAT WE ARE DEFINITELY SEEING A RETURN OF SOME LEISURE TRAVEL INTO THE MARKETPLACE.
UM, AND OBVIOUSLY NOBODY'S HAVING MEETINGS YET.
SO THIS IS ALL EITHER A LEISURE OR FOLKS THAT ARE EITHER MEDICAL PROFESSIONALS, UH, TRUCK DRIVERS, UH, UH,
[00:25:01]
YOU KNOW, UH, CONSTRUCTION WORKERS THAT WANT TO STAY IN HOTELS AND PERHAPS AWAY FROM THEIR FAMILIES DURING THIS PANDEMIC.UM, THAT'S TRADITIONALLY WHAT WE'RE SEEING RIGHT NOW, BUT I THINK THAT PATHWAY I DESCRIBED AS HOW WE'LL SEE THE INDUSTRY, UM, COME BACK, UM, LET'S GO TO THE HOTEL STATUS REPORT, THE NEXT SLIDE BRIEFLY, UM, CORRECT ME IF I'M WRONG, BUT SEEING A 50% CITY-WIDE OCCUPANCY WHILE I KNOW THAT WE WERE TRADITIONALLY VERY STRONG IN ABOUT 80%, ISN'T IT COMMON THAT OTHER MARKETS ARE AT ABOUT 60% ON AVERAGE ON A NORMAL YEAR? OH YEAH.
I MEAN, WE, WE ARE ONE OF THE HIGHER OCCUPANCY MARKETS IN THE COUNTRY FOR SURE.
UM, AND WE SEE THAT NOT ONLY IN TERMS OF OCCUPANCY, BUT WE SEE THAT IN TERMS OF RATE, OBVIOUSLY, OBVIOUSLY I CAN SEE PLUS RATE EQUALS HOTEL TAX COLLECTION.
UM, AND I'LL GO THROUGH, YOU'LL SEE A SLIDE IN HERE THAT KIND OF GOES THROUGH WHAT WE THINK THE THREE PHASES WE'LL GO THROUGH IN A FEW MORE SLIDES, CATLIN.
SO, BUT, UM, YOU KNOW, UH, 50% SOUNDS REALLY GREAT RIGHT NOW WHERE WE WERE, UM, AND, UH, WHERE WE'RE AT TODAY.
SO, UM, UH, BUT LET'S GO TO THE HOTEL STATUS REPORT AND THIS WILL GIVE AN EXAMPLE OF WHAT I WAS TALKING AND YOU'LL SEE THAT ONE IT'LL LIST, ALL THE HOTELS GO TO THE NEXT SLIDE.
AFTER THAT, YOU'LL SEE THAT, UM, THE BEST OF OUR KNOWLEDGE, THE HOTELS WE'VE BEEN TRACKING, UM, 40% OF OUR HOTELS REMAINED CLOSED, UH, 16% FROM THE LOW POINT OF REOPENED AND 44% HAVE REMAINED OPEN.
SO SOME POINT WE HAD NEARLY 60% OF OUR HOTELS COMPLETELY CLOSED.
AND I WOULD TELL YOU, THE HOTELS THAT WERE OPEN WERE PROBABLY ONLY PARTIALLY OPEN.
THEY HAD, UM, YEAH, THEY WERE ROTATING THEIR INVENTORY EVERY THIRD DAY.
SO IF YOU HAD A 300 ROOM HOTEL, MAYBE THEY HAD A HUNDRED ROOMS OPEN AT A TIME AND THEY WOULD, THEY WOULD CLEAN THOSE ROOMS AND FLIP THEM EVERY THIRD DAY FOR NEW GUESTS TO MAKE SURE IT WAS EVEN SAFER FOR THE GUESTS THAT WERE CHECKING IN.
SO YOU COULD SEE IT WAS REALLY SHUTTERED DOWN AND WE'RE STARTING TO SEE SOME, UM, JULIE JULIE'S CHANGED.
SO ARE YOU ON THE CALL? JULIE IS I BELIEVE ON THE CALL.
UH, I DO HAVE ONE QUICK QUESTION FOR YOU, TOM, REGARDING A PRIOR SLIDE.
YOU HAD MENTIONED THAT THERE WAS A BUNCH OF PROJECTS, NEW CONSTRUCTION PROJECTS THAT WERE STILL PROCEEDING FORWARD.
ARE THERE ANY, YOU KNOW, OF THAT ARE NOT PROCEEDING FORWARD AND THAT ARE, UH, THAT ARE GONNA, YOU KNOW, HALT, HALT, CONSTRUCTION, AND, OR NOT BREAK GROUND? WELL, LET ME DO THIS.
CHRISTINE KRAMER IS ON THE PHONE.
UH, CHRISTINE TRACKS ALL THESE PROJECTS FOR US, AND I THINK ANY OF THEM STARTED ARE CONTINUING, BUT SHE'S THE ONE THAT'S ALWAYS TALKING TO NEW DEVELOPERS WHO WANT OUR DATA, BUT WHAT'S TAKING PLACE IN THE CITY.
SO CHRISTINE, ARE YOU ON? AND WHAT, WHAT'S YOUR KNOWLEDGE OF THAT? HI, GOOD MORNING EVERYONE.
CAN YOU HEAR ME? THIS IS CHRISTINE.
UM, HI, CATLIN, TO ANSWER YOUR QUESTION.
UH, EVERY, UM, I REACHED OUT TO EVERY CONSTRUCTION PROJECT, UM, IN MID TO LATE APRIL AND, UM, EVERY PROJECT IS MOVING FORWARD.
THE ONLY CHANGES ARE, THERE WERE A HANDFUL OF DELAYED OPENING DATES, THE CANOPY, WHICH IS OPENING NEXT MONTH WAS ORIGINALLY SUPPOSED TO OPEN IN JUNE.
UM, THE HOTEL MAGDALENA, WHICH IS A BUNK HOUSE PROJECT WAS GOING TO OPEN IN MAY.
AND NOW THEY'RE OPENING IN SEPTEMBER THE LARGEST PROJECT, UM, DOWN JUST THE MAIL WAS GOING TO OPEN IN JULY AND THEY ARE NOW OPENING IN SEPTEMBER.
SO, UM, THOSE WERE THE BIGGEST CHANGES, BUT, UM, THERE HAS NOT BEEN ANY CONSTRUCTION HALTS, OR, UM, ANY CONSTRUCTION DELAYS THAT I'M AWARE OF.
I HAVE A QUESTION FOR MR. NOONAN.
UM, SO TOM, IN THE, IN THE HOT TAX GRID THAT WE LOOKED AT OPENING THE MEETING, UM, I'M CURIOUS IF YOU COULD GIVE A LITTLE BIT MORE COLOR ON, WE SEE, UH, UH, A BROAD LIST OF NEW PROPERTIES THAT ARE OPENING NOW IN A NORMAL UNAFFECTED SITUATION.
WOULD YOU HAVE SEEN THOSE HOTELS ESSENTIALLY ADDING MORE TAX BASE BECAUSE OF OUR STRONG PERFORMANCE THAT HAVING NEW HOTELS JUST RAISED THE HOT TAX ACROSS THE BOARD.
AND DO YOU NOW SEE THIS BECAUSE WE'RE IN THE ENVIRONMENT WE'RE IN, IS IT REALLY JUST GOING TO BE A SHIFT OF DOLLARS BETWEEN PROPERTIES AND NOT AN ADDITIVE OR UPLIFT? THAT'S A QUESTION THAT'S, THERE ARE TWO PARTS OF THIS QUESTION.
THE SECOND QUESTION IS RELATED TO AVERAGE ROOM RATES PRICING, AND WHAT WE'RE SEEING IN THAT PROJECTED GRID, WHAT THE IMPACT OF THE AVERAGE PRICE IS GOING TO LOOK
[00:30:01]
LIKE COMING OUT OF THIS AND HOW THAT IMPACTS GETTING BACK TO A PRIOR YEAR'S PERFORMANCE LEVEL.SO, I MEAN, LEANING IN AND HAVE CHRISTINE LEAN ON THIS A LITTLE BIT TOO, BUT LET ME JUST SAY THIS AT FIRST, UM, BEFORE THE EPIC, THOSE NEW HOTELS COMING TO MARKETPLACE, THEY WERE COMING TO THE MARKETPLACE BECAUSE TO DATE, WE HAVE NOT SEEN A DROP IN, UM, OCCUPANCY BECAUSE NEW INVENTORY CAME IN, THE MARKET WAS SO HOT.
AND AGAIN, WE WERE IN FRONT OF THE TOP STILL SEEING THAT IMPACT.
AND THAT'S WHY PROJECTS WERE GETTING DONE HERE IN AUSTIN BECAUSE PEOPLE THOUGHT THEY COULD JUST CONTINUE TO RIDE THE TIDE AS IT WAS.
UM, AND NOW WE'RE SEEING OBVIOUSLY A LOT OF HOTELS CLOSE WITH LIMITED, UH, OCCUPANCY.
UM, AND I'LL HAVE CHRISTINE WEIGH ON THIS, BUT IT'S, IT'S, IT'S NOT QUITE THE SAME MARKET, OBVIOUSLY THAT WE WERE IN BEFORE.
AND YOU MAY SEE A LOT MORE COMPETITION FOR, UM, OCCUPANCY, WHICH MAY OBVIOUSLY SUPPLY AND DEMAND MAY, MAY HIT, UM, MAY HIT OUR RATES.
UH, CHRISTINE, WOULD YOU LIKE TO WEIGH IN ON THAT? THE ONLY THING I WOULD ADD IS, YOU KNOW, OBVIOUSLY WE'VE HEARD THE WORD UNPRECEDENTED SO MANY TIMES AND IT'S, UM, SO WITH THAT SAID IT'S, IT'S REALLY, EVEN THE, EVEN THE PROFESSIONAL ANALYSTS REALLY ARE STRUGGLING WITH ANY KIND OF FORECAST.
SO, BUT, UM, WHAT WE HAVE IN OUR FAVOR IS THAT WE'RE GOING INTO A LEGISLATIVE YEAR, WHICH TYPICALLY BOOST DEMAND CITYWIDE, UM, IN THE FIRST HALF OF THE YEAR.
SO, UM, SARAH WAS, UM, THERE WAS GOING TO BE SOME EXTRA DEMAND FOR THAT EXTRA SUPPLY, UM, COMING INTO THE MARKET.
UM, THE OTHER THING IS BASED ON, BASED ON, UM, THE CLOSEST COMPARISONS IN THE PAST THAT WE HAVE TO THE CURRENT SITUATION, WHICH WOULD BE, UH, POST NINE 11 AND POST 2008 RECESSION, UM, AUSTIN, UH, BOUNCE BACK MUCH FASTER THAN THE REST OF THE MARKET.
UM, I WOULD SAY, UH, IT TOOK ABOUT 50% OF THE TIME FOR AUSTIN TO REACH PREVIOUS LEVELS, THEN THE RICE, THE REST OF THE COUNTRY DEBT AND, UM, HOTELS HAVE, UM, THEY HAVE LEARNED A LESSON FROM THOSE PREVIOUS SITUATIONS, UM, THAT THEY COMPROMISE WAY TOO MUCH IN TRYING TO DRIVE RECOVERY.
AND, UM, IF YOU, UM, IF YOU LOOKED AT SOME MORE OF THE METRICS IN THE LAST FEW MONTHS, EVEN THOUGH WE LOST CLOSE TO 80 TO 90% IN OCCUPANCY, UM, WHAT WE LOST IN RATE WAS, UM, MORE LIKE AROUND 50 OR 60%.
SO I THINK HOTELS ARE GOING TO TRY TO HOLD RATE AS MUCH AS THEY CAN WHEN WE COVER STARTS AND BECAUSE AUSTIN HIGHER POINT THAN THE REST OF THE COUNTRY, AS FAR AS RATES RECOVERY.
THANK YOU FOR THE CLARITY ON, I HAVE ONE OTHER QUESTION, TOM, MAYBE STEVE CAN HELP ON THIS ONE, BUT WHEN WE WERE LOOKING AT THE CONVENTION PROJECTIONS STRICTLY TAKING LEISURE OUT OF MOST CONVENTION, HOW MUCH OF THAT IS THE FUTURE BUSINESSES RELYING UPON AIRLINES VERSUS WHAT I CALL STATE ORIENTED MEETINGS COMING TO AUSTIN, WHICH ARE MORE DRIVE DRIVE IN THERE, HOW MUCH OR ANOTHER WAY OF SEEING IT? HOW MUCH ARE THE AIRLINES GOING TO BE A CRITICAL FACTOR IN GETTING OUR CONVENTIONS GROWTH STIMULATED? AND I'LL HAVE, WE'RE GOING TO GO THROUGH, THAT'S WHY WE'RE GOING TO CONCENTRATE ON LEISURE MARKETING FOR THE SHORT RUN, BECAUSE WE ARE VERY DEPENDENT ON FLIGHTS COMING INTO AUSTIN AND GETTING OUR, OUR, OUR TOURISTS AS WELL AS OUR MEETING ATTENDEES BACK INTO THE CITY OF AUSTIN.
YES, WE'LL SEE SOME STATEWIDE LEISURE AND MAYBE SOME STATEWIDE MEETINGS, UH, FOR TEXAS ASSOCIATIONS, ET CETERA, MAYBE SOME LOCAL CORPORATE MEETINGS, UM, THAT CAN TAKE PLACE WITHOUT AN AIR TRAVEL, BUT, UH, WE'RE GOING TO BE VERY DEPENDENT ON THE AIRPORT AS WELL AS THE AIRLINE INDUSTRY TO GET FULLY BACK TO FULL.
HOW MUCH OF, HOW MUCH OF A MARKET IS THERE ON WHAT WE WOULD CALL STATE MEETINGS? I MEAN, WHAT PERCENTAGE OF THAT IS, YOU KNOW, WE'RE CHASING, I GUESS IS WHAT I'M, HOW BIG IS THAT PIE? DO YOU WANT TO COMMENT ON THAT? SURE.
UM, SO, YOU KNOW, UH, WE ARE ALWAYS KNOWN AS A GREAT DESTINATION FOR STATE ASSOCIATIONS.
UH, ESPECIALLY IN THE EARLY YEARS, IT WAS HOVERING ABOUT 50% OF OUR CONVENTION BUSINESS.
HOWEVER, ALL TEXAS CITIES LOOK FOR THAT AND THEY TYPICALLY ROTATE AROUND.
[00:35:02]
ASSOCIATION GROUPS AT OUR CONVENTION CENTER AND THAT'S THE GOOD NEWS.AND THEN IN-HOUSE AND A LOT OF THE HOTELS, UH, I KNOW THEY'RE CONTINUING TO TRY TO WORK WITH THOSE CLIENTS, UM, AS AN OPPORTUNITY FOR THE SHORT RUN, CERTAINLY TO GET THAT BUSINESS.
SO AS FAR AS THE PERCENTAGE, UH, BECAUSE WE'VE BEEN SO, UM, WITH ALL THE TECH, CORPORATE GROUPS AND THE NATIONAL ASSOCIATIONS THAT HAVE COME ONLINE SINCE WE ADDED THAT SECOND HEADQUARTER HOTEL, UH, THE PERCENTAGE HAS DECLINED WITH THE TEXAS ASSOCIATION MARKET, BUT AGAIN, WE STILL VALUE IT AND IT'S STILL A GREAT OPPORTUNITY.
SO, UM, CHRISTINE HAS WEIGHED IN SAYING BY THE WAY, TEXAS BASED GROUPS ACCOUNT FOR ABOUT ONE THIRD OF ALL OF OUR MEETINGS, BUSINESS THRIVE WAS TRYING TO GET OUR HANDS AROUND.
THAT'S ASSOCIATION, THAT'S CORPORATE SPORTS, ALL THAT COMBINED, UH, ANY FURTHER QUESTIONS FOR WHAT WE'VE COVERED SO FAR BEFORE WE DIVE INTO THE MARKETING SEGMENT? NO, I, I, I THOUGHT I HEARD SOMEBODY SPEAK, SO I DID.
[Item 2B ]
AGAIN, I WAS ACTUALLY GOING TO ASK ABOUT, UM, KIND OF WHAT THE DEMAND IS AS FAR AS WELL, I GUESS, ARE YOU, ARE, Y'ALL SEEING DEMAND FROM LOCAL CORPORATIONS THAT HAVE BEEN WORKING REMOTELY, ET CETERA, TO TRY TO BRING BACK THEIR TEAMS IN A SAFE ENVIRONMENT, IN A LARGER SPACE, SUCH AS A HOTEL BALLROOM.I DON'T, IT SEEMS TO ME THAT THAT WOULD BE A, THAT THERE'S, THERE WOULD BE SOME DEMAND OUT THERE FOR THAT TYPE OF VENUE.
WELL, AND, AND WE HAVE A CAMPAIGN WE'RE READY TO LAUNCH INTO THAT AREA.
LET ME HAVE JULIE CHASE GO THROUGH THAT.
AS PART OF HER PRESENTATION, AS YOU KNOW, WE WERE, WE WERE OBVIOUSLY A LIVE MUSIC CAPITAL.
UH, WE HAD TO SWITCH TO, UH, VISIT AUSTIN FROM HOME AND PROMOTING LOCAL BUSINESSES AND, AND LIKE WE ALWAYS DO, BUT, UH, AND, AND, YOU KNOW, TALKING ABOUT WHERE GOING TO GET TO GO RESTAURANT MEALS AND WE'LL WATCH LIVE MUSIC, UH, STREAMING MUSIC, STREAMING MOVIES.
AND ALSO, SO WE WENT FROM, YOU KNOW, FROM OUR TRADITIONAL TOURIST PROMOTION TO VISIT AUSTIN FROM HOME, WE'RE KIND OF GETTING TO THE POINT NOW, VISIT AUSTIN WHEN YOU'RE READY.
AND THEN EVENTUALLY WE'LL BE BACK TO THE LIVE MUSIC, CAPITAL AND JULIO KIND OF WALK YOU THROUGH ALL THE ACTIVITIES WE DID, UH, UH, FROM THE, FROM THE MARKETING SIDE OF OUR ORGANIZATION.
WELL, I'LL BE FOLLOWING ALONG IN THIS SAME, UH, PRESENTATION.
YOU'RE GOING BACK TO THE VISIT, AUSTIN MARKETING RECAP.
THE OTHER ONE THAT I TOLD YOU, THE OTHER PRESENTATIONS, AWESOME MARKETING RECAP IS UP ON THE SCREEN.
GOOD MORNING, JULIE, HOW ARE YOU, JULIA THERE? YOU TOLD ME SHE WAS ON MISS.
LET ME SEE IF I SEE HER AND SEE IF I CAN SEE HER IN THE DISCIPLINE LIST.
UH, JULIE, IF YOU CAN, UH, IF YOU CAN GET ON, UM, CALL BACK IN OR INTERRUPT ME IF YOU GET BACK ON, BUT THIS IS, THIS IS OUR MARKETING DEPARTMENT RECAP.
UM, AND IT'LL TALK, YOU KNOW, WE TALKED ABOUT, UM, YOU KNOW, WE REALLY TOOK ADVANTAGE OF, UM, UH, YOU KNOW, BRINGING ATTENTION TO OUR LOCAL PRODUCTS, TO OUR LOCAL CITIZENS AND OUR, THAT ARE IN TOWN ABOUT WHAT THEY COULD, WHAT THEY COULD GET.
UM, SO WE WERE TALKING ABOUT RESTAURANTS.
YOU'RE WERE TALKING ABOUT HOTELS THAT WERE OPEN.
WE WERE TALKING ABOUT LOCAL BUSINESSES THAT NEED YOUR SUPPORT.
WE WERE TALKING ABOUT, UM, KIND OF A LIVE MUSIC PORTAL THAT WE'VE BEEN OPERATING.
AND SO WE'VE DONE, UM, LOTS OF THINGS TO HELP PROMOTE LOCAL BUSINESSES DURING THIS TIME PERIOD WITH OUR LOCAL CITIZENS.
AND WE'LL GET OUT INCLUDING OUR WEBSITE CHANGE AND ALL THOSE THINGS.
AND YOU'LL SEE ALL OF OUR SOCIAL MEDIA FEEDS, BUT ONE OF THE FIRST THINGS WE DID WAS WE WORKED WITH ANOTHER ORGANIZATION FOR THIS AUSTIN TABLE COOKBOOK, UM, WHERE ALL THE PROCEEDS ARE GOING TO THE, UH, TO THE RESTAURANTS THAT SUPPORTED IT.
AND THEN WE'RE, I THINK WE'RE WELL OVER 20, ALMOST $25,000 NOW, IN TERMS OF DOWNLOADS FOR THE, FOR THAT COOKBOOK, IT'S ACTUALLY A GREAT SKILL, A LOT OF GREAT RECIPES AND A DRINK RECIPES IN THERE.
UM, SO YOU WANT, YOU MIGHT WANT TO DOWNLOAD THAT WHEN HE GIVES THE OPPORTUNITY.
UH, WE DID ALL THIS AS PART OF THE NATIONAL TRAVEL AND TOURISM WEEKEND, YOU KNOW, NATIONAL TRAVEL TOURISM.
WE COULD USE IT THE FIRST WEEK OF MAY AND THIS, THIS YEAR, IT WAS OBVIOUSLY, UM, KIND OF A DIFFERENT FIELD TO THAT.
IT WAS THE SPIRIT OF TRAVEL CAUSE NOBODY COULD TRAVEL THAT TIME PERIOD.
SO WE WERE DOING THINGS LIKE A MONDAY.
WE HAD A COOKING DEMOS, WE CONTINUE THOSE COOKING DEMONSTRATIONS.
UH, TUESDAY, WE WERE TALKING ABOUT TAKEOUT TUESDAY, WEDNESDAY.
WE DID A, A VIRTUAL SIP AND SHOP IN THE VISITOR CENTER.
UH, WE WERE SELLING PRODUCTS FROM LOCAL BUSINESSES ALL LATE, UH, ON THAT, UH, STOP OPPORTUNITY ON THURSDAY, WE DID, UH, YOU KNOW, SOME SHOW, UH,
[00:40:01]
IMPROV SHOWCASES WITH A HIDEOUT THEATER.UM, ON FRIDAY WE DID CHICKEN, UH, BINGO, UH, WITH LAST DANBURY, WE DID, I THINK FOR, UH, FOR, UM, UH, COMPETITIONS OR YOU WANNA PUT IT THAT WAY ON A, ON FRIDAY AND SATURDAY AND SATURDAY, WE DID A LIVE STREAM CONCERT BENEFIT, UH, AUSTIN MUSICIANS IN HAM.
UM, AND WE CONTINUE THE BEST SEAT IN THAT SERIES.
UM, AND SO, UH, WE'RE STILL, WE'RE STILL, WE'RE STILL NOT THE MARKETING, WHAT AUSTIN DOES BEST.
UM, AND THE NEXT THING YOU'RE GOING TO SEE IF YOU GO DOWN TO OUR MARKETING CAMPAIGNS, YOU'RE GOING TO SEE A TEXAS TRAVEL ADVERTISING.
CO-OP A LOT OF THOSE ARE FREE OPPORTUNITIES FOR US.
THERE'LL BE DEALING WITH THE DRIVE MARKET LEISURE.
UM, WE'RE ALSO JULIE, YOU ON, CAN YOU HEAR ME NOW? WE CAN SORRY ABOUT THAT.
FOR SOME REASON, MY MICROPHONE WAS TURNED OFF IN SETTINGS.
I APOLOGIZE, BUT I HAD IT ALL SET UP.
I WAS AT THE TRAP ADVERTISING CO-OP AND IF ANYTHING ELSE YOU WANT TO GO BACK TO, SORRY.
UM, I'LL GO ON WITH THE CO-OP.
SO THE TEXAS TOURISM, WHICH IS INTERESTING FOR THE FIRST TIME, THEY'RE ACTUALLY PULLING TOGETHER A PAID CAMPAIGN IN STATE.
UH, WE WERE ABLE TO, UM, GET INTO TWO OF THE OPPORTUNITIES AT NO COST.
SO WE'LL BE DOING A LOT OF VIDEO ON DEMAND TO THE DRIVE MARKETS.
UM, IT'S, IT IS HOUSTON AND DALLAS MAINLY, BUT YOU'RE GOING TO SEE US, UH, IN SOME OF THE CONTIGUOUS STATE DRIVE MARKETS, INCLUDING LITTLE ROCK, NEW ORLEANS AND OKLAHOMA CITY.
UH, WE ARE ALSO DEVELOPING OUR DIGITAL, UH, CAMPAIGN.
UH, WE'RE IN THE TALKING WITH MEDIA PARTNERS RIGHT NOW ABOUT ANYTHING THAT WE CAN DEVELOP CO-OP WISE TO PROVIDE TO OUR PEOPLE.
WE'VE TALKED TO A FEW OF THE HOSPITALITY INDUSTRY, BUSINESSES AROUND TOWN TO SEE WHAT THEY WOULD BE INTERESTED IN IN DOING THIS.
SO WE HOPE TO LAUNCH THAT SOMETIME IN LATE JUNE.
UH, OF COURSE THAT'S DEPENDENT ON, EXCUSE ME, WHEN, WHEN EVERYTHING OPENS UP, THEN THE CAMPAIGN THAT, UM, YOU WERE, YOU WERE TALKING ABOUT.
UM, AND THANKS FOR REMOVING ME, CAUSE I THINK I WAS ON SEVERAL TIMES IN SEVERAL PLACES.
UM, THE 130,000 REASON'S CAMPAIGN WILL COVER THE ADDITIONAL, UM, IT ROOTED ADDITIONAL RECOVERY CAMPAIGN AND DEVELOPMENT TO TARGET THOSE LOCAL CORPORATIONS AND IN-STATE MEETINGS AND CONVENTION GROUPS, UH, WHEN THE TIME IS RIGHT, RIGHT.
AND REALLY WELL WE'RE, WE'RE LOOKING FOR, WITH THIS CAMPAIGN IS, YOU KNOW, THINK ABOUT THE 130,000 PLUS AUSTIN AREA RESIDENTS THAT, THAT, OR, OR PART OF THE HOSPITALITY INDUSTRY, UM, KOSHER MEETINGS HERE, HOST YOUR EVENTS HERE, RENT THE BALLROOMS, RENT THEIR CONVENTION CENTERS TO BRING IN, YOU KNOW, THE STAFF OR HOST LOCAL MEETINGS, UH, WHEN YOU HAVE THE LARGER GROUPS THAT CAN'T, CAN'T GO BACK TO THE OFFICE.
UM, SO THOSE ARE TWO OF THE THINGS THAT WE'RE WORKING ON.
SOME OF THE OTHER RECENT AUSTIN FROM HOME CONTENT.
UM, AS YOU KNOW, WE'VE ALWAYS BEEN, UM, PROVIDING A LOT OF LOCAL, LOCAL, SMALL BUSINESS SUPPORT.
UM, SO WHEN EVERYTHING, WHEN WE HAD TO SWITCH GEARS, WE STARTED DEVELOPING, UH, MORE CONTENT AND TAKING A LOT OF THE CONTENT THAT WE ALREADY HAD AND PUSHING IT FORWARD AS FAR AS TAKEOUT DELIVERY, UM, ONLINE SHOPPING AND ALL THE VIRTUAL EVENTS THAT, THAT BECAME AVAILABLE FROM PARTNERS AROUND THE CITY, INCLUDING FITNESS, YOGA, STREAMING, FITNESS, AND YOGA STREAMING.
AND OF COURSE THE LIVE MUSIC STREAMING OPPORTUNITIES.
UM, I THINK TOM MENTIONED, UH, DURING TOURISM WEEK, WE CREATED THE BEST SEAT IN THE HOUSE, UH, NOT ONLY BEST SEAT IN THE HOUSE VIDEO SERIES, BUT BEST SEAT IN THE HOUSE LIVE STREAM MUSIC EDITION, WHERE WE'VE BEEN PARTNERING, UH, WITH GROUPS AROUND TOWN.
UH, THE FIRST ONE WE DID IN MAY FOR TOURISM WEEK IN JUNE, WE'LL HAVE, UM, A PARTNERSHIP WITH, UM, THIS DANIEL JOHNSTON FOUNDATION.
AND THEN IN JULY, UH, THERE'LL BE ANOTHER GROUP, UH, PUTTING TOGETHER A LIVE STREAM TO HONOR.
YOU CAN, IN THIS DOCUMENT THAT YOU HAVE, YOU CAN CLICK INTO ANY OF THESE LINKS TO SEE WHAT'S BEEN BEING PUT OUT THERE, UH, WHAT PLATFORMS WE'RE USING, UM, HOW WE'RE GETTING OUT TO NOT ONLY POTENTIAL VISITORS, BUT AGAIN, WE'VE, WE'VE PROBABLY PICKED UP, UM, A GREAT NUMBER OF FOLLOWERS, UH, ON ALL OF OUR PLATFORMS FROM THE LOCAL COMMUNITY, UH, LIVE MUSIC PROMOTION.
REALLY, WHAT WE WERE TRYING TO DO IS, IS TAKE A LOT OF THE CONTENT THAT WE ALREADY HAD, UH, IN PULLED TOGETHER ALL THE VIRTUAL RESOURCES, UH, AND MAKE IT A VERY EASY ACCESSIBLE, UH, CONSUMABLE CONTENT FOR EVERYBODY THAT WAS, YOU KNOW, AT HOME THAT WAS QUARANTINED.
UM, IN ADDITION, WE WORKED WITH THE FILM OFFICE, OUR FILM COMMISSION TO, TO REALLY GO IN AND, AND, UH, PUSH AREAS, UH, OR PUSH THE DECADES OF FILMS. SO WE CREATED, UH, I DO HUB FOR THAT LOOKING BACK DECADE BY DECADE AND EXPLORING THE FILMS THAT WERE AVAILABLE THAT
[00:45:01]
WERE SHOT IN AUSTIN.UM, INSTAGRAM STORIES, WE SHARED STORIES REAL TIME, UM, SUPPORTING LIVE MUSIC, VENUES, LOCAL CURBSIDE DELIVERY, AND ANY VIRTUAL CULTURAL ART EXPERIENCES, UM, THAT WE WERE ABLE TO GET THE INFORMATION ON.
UH, WE ARE STILL CONTINUING TO MARKET TO TRAVEL TRADE, ALTHOUGH THE, THE HERE'S NUMBER OF TRAVEL TRADE THAT WE MARKET WITH AND PARTICIPATE IN PACKAGE WITH IS IN THE INTERNATIONAL MARKETS.
SO IT WILL BE COMING BACK, UM, PROBABLY NOT IN THE NEXT SIX MONTHS, BUT WE STILL NEED TO STAY TOP OF MIND.
AND OF COURSE, WITH ALL THE AGENTS AND, AND OPERATORS AT HOME, WE HAD SOME OPPORTUNITIES, UM, TO PROVIDE TRAINING.
UH, JUST A COUPLE OF WEEKS AGO, WE PARTICIPATED WITH TEXAS TOURISM TO TRAIN CANADIAN TRAVEL AGENTS AND TRAVEL TRADE.
UH, WE WERE ABLE TO PROVIDE A LOCAL MUSICIAN TO, UH, DURING THE TRAINING, UH, JUST TO GIVE THEM THAT FEEL, YOU KNOW, OF, OF WHAT THEY'RE GOING TO SEE AND WHAT THEY CAN TALK TO THEIR CLIENTS ABOUT WHEN THEY COME INTO AUSTIN.
UH, THIS I'M VERY EXCITED BECAUSE THIS WEBINAR WILL BE AVAILABLE TO OVER 16,000 AND THE CANADIAN MARKET AND ACTIVE FOR SIX MONTHS.
WE'RE ALSO PART OF THE BRAND USA DISCOVERY PROGRAM.
UM, THIS IS AN EDUCATION AND TRAINING TOOL AGAIN FOR AGENTS AND TRADE IN THE INTERNATIONAL MARKETS.
UH, WE DID A MONTH LONG GERMAN PROMOTION IN, UH, APRIL.
UM, HMM, THIS IS, AND THESE ARE PROGRAMS THAT WE DIDN'T HAVE TO PUT ANY FUNDS TOWARDS BECAUSE THIS IS SOMETHING THAT PART HAD BEEN BUILT OUT AND HAD BEEN PLANNED TO USE FOR THE NEXT FEW YEARS.
SO YOU'LL SEE THAT HOPEFULLY WE'LL BE DOING SOME OPPORTUNITIES.
WE DO HAVE OPPORTUNITIES AND MEXICO, UK, NETHERLANDS, AUSTRALIA, NEW ZEALAND, AND WE DO TRACK THE TRAINING BY MONTH.
AND, UM, INTERESTINGLY ENOUGH, EVEN THOUGH WE WEREN'T A SPOTLIGHT CITY FOR AUSTRALIA AND NEW ZEALAND, WE HAD OVER A HUNDRED AGENTS THAT TRAINED AND COMPLETED OUR TRAINING MODULE FOR THE MONTH.
WE ARE ALSO KEEPING UP WITH MAKING SURE THAT WE ARE GETTING EDITORIAL COVERAGE, WHERE WE CAN, UM, A LOT OF THE LINKS THAT YOU'LL SEE HERE ARE RELATED TO, UM, TRAVEL AND TOURISM WEEK.
UH, WE HAVE, WE HAVE A GOOD NUMBER OF, UH, UM, MEDIA OPPORTUNITY, HUMANITIES THAT COMES THROUGH.
WE'RE SEEING A LOT OF THE MEDIA OUT THERE, ESPECIALLY TRAVEL TRENDS.
I LIKE LIKE LONELY PLANET AND, UM, UM, LEISURE AND THOSE TYPES OF PUBLICATIONS THAT ARE GOING BACK IN AND NOT ACTUALLY ASKING FOR DOLLARS FOR MEDIA PLACEMENT, BUT STILL BUILDING UP THEIR CONTENT SO THEY CAN KEEP PUSHING IT OUT TO, TO INSPIRE TRAVEL.
UM, THE AMERICANOS, IF YOU HAVEN'T HAD A CHANCE TO WATCH THAT, UM, BRAND USA, UH, PARTNERED WITH ROBERT RODRIGUEZ AND AUSTIN WAS THE FIRST EPISODE, YOU CAN CLICK OVER FROM THIS DOCUMENT OR GO ONTO THE GOA USA TV LINK.
UM, TOM, AND I'M SORRY, I COULDN'T HEAR SOME OF WHAT YOU COVERED, BUT I GUESS YOU COVERED THE LAST TWO PAGES OF EVERYTHING.
SO, UM, ANY QUESTIONS ABOUT THE ACTIVITIES THAT WE'VE DONE? THIS IS REALLY KIND OF A COMBINATION OF EVERYTHING THAT WE'VE DONE FROM MARCH TO MAY, UH, BECAUSE, YOU KNOW, THAT'S WHEN EVERYTHING SHIFTED.
UM, BUT IF YOU'VE HAD A CHANCE TO GO ON THE WEBSITE, UM, GREAT.
UM, THERE'S A LOT OF NEW CONTENT ON THERE, UM, AND, OR MAKE SURE THAT YOU'RE FOLLOWING ALONG WITH OUR SOCIAL MEDIA ACCOUNTS, BECAUSE THIS REALLY HELPS US.
IF YOU'VE GOT SOME CONTENT WE'RE WORKING WITH THE HOTELS RIGHT NOW ON DEVELOPING CONTENT AND, AND SLIDESHOWS AND THINGS LIKE THAT AS THE HOTELS CONTINUE TO OPEN AND PROVIDE, UM, PACKAGING, UH, WE HAVE GONE OUT TO THE HOTELS TO, TO PARTICULARLY ASK THEM ABOUT WHAT TYPE OF PACKAGING AND DEALS THERE'LL BE OFFERING.
UM, AND THEN WE'LL HOPEFULLY GET THAT INFORMATION, I THINK THIS WEEK, AND WE'LL START, UM, POPULATING THE DEALS MODULE ON THE WEBSITE.
SO FOLKS THAT ARE, THAT ARE READY TO TRAVEL CAN, CAN, UH, TAKE ADVANTAGE OF THOSE.
WHAT WE'RE SEEING NOW FOR THE LOCAL MARKET IS ABOUT A FOUR TO EIGHT DAY BOOKING WINDOW, WHICH IS QUITE AMAZING, UH, BUT UNDERSTANDABLE, UH, BECAUSE NORMALLY WE WOULD LOOK AT, YOU KNOW, DEPENDING ON WHAT MARKET IT IS ANYWHERE FROM 21 TO TWO 60 DAYS.
UM, SO THINGS ARE HAPPENING FAST, AND WE WANT TO MAKE SURE THAT WE'RE PROVIDING THE CONTENT, UM, ON THIS SITE.
AND FOR THOSE VISITORS THAT ARE LOOKING TO GO AHEAD AND TAKE A SUMMER VACATION.
I THINK THAT'S IT FOR ME, CATLIN, UNLESS ANYBODY HAD ANY QUESTIONS.
I'M CURIOUS ABOUT, UH, THE COMMENT ABOUT TEXAS TOURISM, UH, BASICALLY COMPLETELY CHANGING THE DIRECTION OF WHERE, WHAT THEY'VE TRADITIONALLY DONE, UH, BEING AN OUT OF STATE MARKETING ARM.
SO I'M JUST CURIOUS WHAT THE THINKING IS THAT YOU SEE GOING ON
[00:50:01]
THERE AND POSSIBLY HOW LONG DO YOU THINK THAT THAT, THAT THIS NEW VIEWPOINT OR STRATEGY IS GOING TO BE A PART OF THE TEXAS TOURISM STRATEGY, IF YOU, DO YOU HAVE ANY FEEL FOR THAT? BECAUSE THAT'S VERY INTERESTING.SO, SO IT IS INTERESTING BECAUSE, YOU KNOW, WHEN, WHEN I RAN THE TEXAS TOURISM OFFICE BACK, UM, DURING NINE 11, WE, UM, WHAT WE CREATED WERE JUST, IT WAS JUST MORE OF A CAMPAIGN OF REDISCOVERED TEXAS AND, AND, AND UTILIZED MORE OF A PSA PROGRAM VERSUS ACTUALLY PUTTING MONEY INTO THE TEXAS MARKET.
UM, BECAUSE, UM, BECAUSE WE KNEW THAT WELL, I MEAN, WE SAW THAT THINGS WERE PROBABLY GOING TO PICK UP PRETTY QUICKLY, BUT THAT'S NOT HAPPENING IN THIS CASE.
UM, WHAT TEXAS TOURISM IS DOING IS THEY KNOW THAT CITIES LIKE AUSTIN AND DALLAS AND, AND FREDERICKSBURG AND BEAUMONT, DON'T, DON'T HAVE THE BUDGET TO ADVERTISE RIGHT NOW.
AND SO THEY'RE GOING IN AND PROVIDING US WITH, WITH THERE ARE PAID OPPORTUNITIES, BUT THERE'S ALSO A LOT OF, LOT OF FREE CO-OP, WHICH IS WHAT WE ENDED UP SIGNING UP FOR.
SO I SEE THEM DOING THIS DEPENDENT ON HOW SOON WE SEE RECOVERY AND HOW SOON WE SEE THE BUREAUS THAT ARE DOING ALL THE MARKETING, UH, BEING, YOU KNOW, FUNDED AT A LEVEL THAT THEY CAN, THEY CAN DO THAT.
UM, AT THE SAME TIME THAT THEY'RE DOING THE LOCAL, THEY'RE PROVIDING THAT OPPORTUNITY, AS I SAID, US DRIVE MARKETS.
SO IT'S NOT ALL FOCUSED JUST ON TEXAS.
UM, SO, SO WHAT WE BOUGHT INTO AGAIN, WAS HOUSTON, DALLAS, I THINK THERE WAS A COUPLE OF OTHER, OTHER LOCAL CITIES OR SMALLER CITIES, AND THEN WE BOUGHT INTO THE CONTIGUOUS STATE DRIVE MARKET.
SO, SO THEY'RE DOING BOTH, UM, I'M, I'M VERY THANKFUL THAT THEY'RE DOING THAT AT THIS TIME.
UM, BUT THE MESSAGING IS A LITTLE DIFFERENT FOR THE IN-STATE BECAUSE, UM, FOR ONCE WE'LL, WE'LL BE ABLE TO GET THE OPPORTUNITY TO HAVE THAT TRAFFIC DRIVE BACK TO OUR SITE VERSUS EVERYTHING GOING BACK TO THE TEXAS TOURISM SITE.
SO THAT HELPS US DEVELOP OUR LEADS.
THAT, THAT, THAT WAS, THAT WAS KEY.
THAT'S A KEY INTEREST, INTERESTING POINT THAT THEY'RE SHARING BASICALLY SHARING LIST BUILDING, OR IF NOT SHARING STIMULATING.
THANK YOU FOR, THANKS FOR THAT EXTRA INFO.
ANY OTHER QUESTIONS JUST BASICALLY, BECAUSE EVERYTHING IS, UH, THIS IS LOIS RODRIGUEZ, UM, WITH EVERYTHING IN THE STATE OF LIMBO, A LITTLE UNCERTAINTY.
SO WHAT IS WORKING MESSAGING THAT AUSTIN'S PUTTING OUT FOR SURE.
SO, SO RIGHT NOW IT'S, IT'S TAKING A LOOK AT, UM, WELL, HOPEFULLY WE WILL, WE'LL, WE'LL BE TARGETING ONCE WE GET OUR CO-OP CAMPAIGN TOGETHER RIGHT NOW, IT'S, IT'S STILL, WE'RE TRANSITIONING FROM THAT VISIT AUSTIN FROM HOME, WHICH IS STILL PROVIDING OPPORTUNITIES FOR POTENTIAL VISITORS TO START PLANNING OR INSPIRING, YOU KNOW, W WHAT WOULD THEIR TRIP BE ONCE THEY COME OFF QUARANTINE, OR ONCE THEY'RE ABLE TO TRAVEL WHERE THEY FEEL COMFORTABLE TRAVELING.
SO IN JUNE WE'LL LAUNCH THE NEW, UM, WHEN WE GET THE CO-OP TOGETHER, WE'LL LAUNCH THE NEW HOMEPAGE AND OUR WEB AND SOCIAL CONTENT TO SUPPORT TRAVELERS IN THAT ACTUAL TRIP PLANNING.
UM, AND SO THE, THE MESSAGE IS GOING TO BE TRAVEL WHEN YOU'RE READY AND HERE'S, WHAT'S AVAILABLE.
UH, WE MAKE, WE'VE GOTTEN IT DOWN TO A FINE POINT THERE, BUT WE'RE GOING TO TIGHTEN THAT UP.
BUT, UM, IT'S REALLY, IT'S REALLY, WE, WE, WE FEEL LIKE WE'RE GOING INTO THE NEXT STAGE.
WE HOPE WE'RE HONING INTO THE NEXT STAGE.
AND SO IT'S TIME TO TAKE A LOOK AT ONE, LIKE I MENTIONED, ALL THE DEALS THAT ARE AVAILABLE, UM, WHAT OPPORTUNITIES YOU CAN TAKE, TAKE ADVANTAGE OF REALLY LOOKING AT PROMOTING THE OUTDOOR, UM, YOU KNOW, UNTIL WE SEE A LOT OF THE VENUES OPENING UP WHERE FOLKS CAN REALLY COME AND ENJOY THE LIVE MUSIC.
I'M SWITCHING BACK TO HER THE FIRST PRESENTATION WE SHOULD BE ON THE RECOVERY SLIDE.
SO, UM, DOES IT AUSTIN FROM HOME RECOVERY TACTICAL PLAN AND TAKE IT AWAY, TOM? YEAH.
UM, WE'RE WORKING ON FINALIZING THE MARKETING PLAN.
THAT'LL GO TO COUNCIL, IT'LL GO TO COUNCIL BY THIS FRIDAY, BUT IF YOU THINK ABOUT IT, UM, TACTICALLY, THE FIRST, UH, PART OF IT IS GOING TO BE REBUILD AND RESTORE, RIGHT? AND WE'RE GOING TO BE LEANING ON THE LEISURE MARKET AND SMALL MEETINGS MARKET, UM, TO HELP, UH, GET OCCUPANCIES.
WE THINK ROUGHLY, UH, WE'LL BE IN THIS REBUILD AND RESTORE
[00:55:01]
MODE UNTIL WE START SEEING 45% CITY-WIDE OCCUPANCIES REGULARLY THROUGHOUT THE CITY.THAT'S GOING TO KIND OF, WE'LL BE IN THAT REBUILD AND RESTORE AREA.
ONCE WE GET, YOU KNOW, TRADITIONALLY OVER THAT 45, 46% UP TO ABOUT THE MID SIXTIES, WE'RE GOING TO BE KIND OF A LITTLE STABILIZATION PHASE.
WE'LL, YOU'LL START SEEING MORE TRADITIONAL SALES AND MARKETING TACTICS WITH LEISURE TRAVEL IN HOUSE CONVENTION, BUSINESS, AND WHATEVER CAPACITIES WERE ALLOWED TO, UH, BY MANDATES BY THE MAYOR AND OUR GOVERNOR.
UH, WE'LL WE'LL WORK ON THE STABILIZATION PHASE.
WE'LL, WE'LL SEE, HOPEFULLY GREAT RECOVERY WILL ARRIVE OPPOSITE RECOVERY.
WE'LL ALSO SEE RATE RECOVERY DURING THE STABILIZATION PHASE.
UM, AND THEN IT'S POINT, WE'RE GOING TO GET TO A 65% OCCUPANCY AND RATES REQUIREMENT.
WE'RE GOING TO, WE'RE GOING TO BE BACK TO KIND OF A NORMAL FLIGHTS RECOVERED AND MORE RESTAURANTS, OPEN MORE VENUES OPEN, AND THAT'LL FEEL LIKE WHAT AUSTIN WAS PRIOR TO MARCH 1ST.
UM, AND YOU KNOW, CATLIN, WHEN DO WE THINK WE'RE GOING TO GET TO REBUILD AND RESTORE DON'T KNOW, UH, COULD BE THE SUMMER.
UM, AND THEN W W WHEN WE GET INTO STABILIZATION COULD BE, COULD BE FALL.
AND WHEN DOES, WHEN, WHEN, WHEN DOES, WHEN DO WE GET BACK NORMALIZATION? I DON'T, YOU KNOW, THAT'S A, THAT'S A CRYSTAL BALL QUESTION.
I NEED TO REALLY SAY THAT IT WILL TAKE SOME SERIOUS ENHANCEMENTS AND ADVANCEMENTS ON THE COVID-19 BEFORE WE, I THINK WE SEE A NORMALIZATION.
SO I JUST WANT TO GIVE YOU A KIND OF THREE STEP PROCESS.
UM, ONE OF THE THINGS I WANT TO TALK ABOUT, IF YOU DON'T MIND GLOW, THE NEXT SLIDE, CATLIN IS THE BASIS AND FOUNDATION, AND ONE, OH, GO AHEAD.
NO, SO YEAH, SO I'M THERE WITH YOU HOSPITALITY INSURANCE MARKETPLACE.
THIS IS, THIS IS A PRODUCT THAT WE'VE BEEN WORKING ON, AND WE ACTUALLY THIS BEFORE THE PANDEMIC.
UM, AND IT WAS THE IDEA WAS THAT, UM, WE HAD, UH, SOME TOURISM EMPLOYEES THAT WERE EITHER OUT OF WORK OR UNDEREMPLOYED OR DIDN'T HAVE, UH, HEALTH INSURANCE, UH, OPPORTUNITIES FROM THEIR EMPLOYER.
SO WE WERE CREATING THIS INSURANCE MARKETPLACE WHERE THOSE EMPLOYEES COULD GO FIND, UM, UH, HEALTH INSURANCE WITH THE HOUSE.
AND THEN, SO WE'RE WORKING WITH A COMPANY CALLED BELLA POINT.
AND WHAT THEY HAVE IS THEY HAVE ABOUT THREE OR 400 AGENTS ON CALL.
UM, THEY REPRESENTED 180 DIFFERENT INSURANCE COMPANIES AND INSURANCE OFFERINGS.
AND YOU BASICALLY GO ONTO OUR WEBSITE.
IF YOU GO UNDER THE FOUNDATION WEBSITE AND GO TO COMMUNITY RESOURCES, AND IT SAYS, NEXT SLIDE, SEARCH HEALTH INSURANCE OPTIONS.
YOU'LL GO IN THERE AND PUT YOUR INFORMATION.
YOU ARE THE SIZE OF YOUR FAMILY, WHAT YOU'RE LOOKING FOR IN TERMS OF MEDICAL AND, OR, UH, SUPPLEMENTAL INSURANCE AND OR LIFE INSURANCE.
AND YOU'LL HEAR INFORMATION THERE AND YOU'LL START GETTING OFFERS FROM INSURANCE COMPANIES.
AND WHAT WE LIKE ABOUT THIS IS THIS IS A KIND OF A ONE-STOP SHOP.
YOU CAN NOW PUT AND GET OFFERS BACK INSURANCE COMPANIES, INSTEAD OF ON CALL ALL THESE DIFFERENT INSURANCE COMPANIES TO SEE WHO CAN GET YOU THE BEST DEAL, AND OBVIOUSLY PUT IN PLACE FOR OUR TOURISM EMPLOYEES.
BUT THE REALITY IS FOR ANY AUSTINITE, WHO'S CURRENTLY UNEMPLOYED OR UNDEREMPLOYED AND NEEDS TO FIND A NEW INSURANCE OPTION.
SO I URGE THE INSTRUCTORS AND ANYBODY TO PUSH MARKETPLACE.
WE HAVE PEOPLE THAT ARE BUYING INSURANCE THROUGH THIS MARKETPLACE AND FINDING A GREAT DEAL OF GREAT OPPORTUNITIES FOR THEMSELVES.
CAUSE I KNOW WE HAVE CHALLENGES WITH, UH, FOLKS ARE, YOU KNOW, OUT OF BOOKS, THEY'RE ALSO STRUGGLING TO FIND HEALTH INSURANCE FOR THEIR FAMILIES, ESPECIALLY DURING THIS PANDEMIC.
SO WE THOUGHT THIS IS IMPORTANT.
PEOPLE ARE GOING ON RIGHT NOW AND FINDING DIFFERENT INSURANCE PRODUCTS, UM, UH, UM, A FOUNDATION WEBSITE.
SO I WANTED TO MAKE SURE EVERYBODY WAS AWARE OF THAT.
ADDITIONALLY, SOME OF THE WORK THAT THE FOUNDATION IS WORKING ON IS IF YOU GO TO THE NEXT PAGE, EDUCATION VIRTUAL, UH, SHOWCASE, UM, WE'RE DOING A, WE'RE DOING A FREE WEBINAR ON JUNE 25TH AT 10:00 AM.
SYDNEY NOVOTNY IS A WELL A WELL SPEAKER IN THE HOSPITALITY, TOURISTS THREE.
UM, SHE SPEAKS TO A LOT OF TOURISM ORGANIZATIONS, A LOT OF HOTEL COMPANIES, A LOT OF TRAVEL RELATED BUSINESSES, UH, UM, ABOUT THE TRAVEL INDUSTRY.
BUT THIS TOPIC IS BEING RESILIENT, PREPARING FOR THE GRAND REOPENING.
AND SHE'S GOING TO GIVE A SEMINAR, UH, FOR FREE FOR ANYBODY AGAIN, UM, LISTENED TO HER SEMINAR.
SO, UH, PLEASE THE WORD WE'RE TRYING TO GET IT OUT TO OUR, TO OUR TOURISM EMPLOYEES, LOOKING FOR WORK, INSPIRE THEM.
UM, AND SO WHAT WE'LL BE DOING A SERIES PROBABLY THREE OR FOUR OF THESE THIS YEAR AND SYDNEY TO BOTANY IS JUST SPEAKER.
YOU GET A CHANCE YOU'RE GOING TO WANT TO LISTEN TO HER.
OBVIOUSLY IT IS CLOSED CURRENTLY.
WE'RE DOING A LOT OF, UH, WE'RE DOING A LOT OF EMAILS AND PHONE CALLS, UH, TO OUR, TO OUR VISITOR CENTER, UH, UH, DIRECTOR, UH, THE, THE VERBAL, UM, SHOPPING OPPORTUNITIES STILL THROUGH OUR VISITOR CENTER.
THIS IS WHERE WE SEE A LOT OF OUR PRIVATE FUNDS, UH, GENERATED,
[01:00:01]
UH, TO THE, TO THE, TO THE VISITOR CENTER.SO, UM, IT WILL REMAIN CLOSED UNTIL THE TIME PERIOD WHERE IT JUST SEEMS RIGHT TO OPEN IT.
WELL, WE HOPE THAT'LL BE RELATIVELY SOON.
UM, BUT FOR NOW OUR VISITOR CENTER IS CLOSED AND, UM, THAT'S THE LOST OPPORTUNITY FOR A LOT OF OUR LOCAL BUSINESSES, BECAUSE MOST OF THE PRODUCTS INSIDE THE BUSINESS CENTER ARE, ARE AUSTIN-BASED OR VENDORS THAT ARE IN THERE.
SO WE WANT, WE HOPE TO GET THAT, UH, FACILITY UP AND RUNNING AGAIN, AS SOON AS WE CAN, UM, ADD, UM, YOU'LL SEE, AGAIN, THE TACTICAL PLAN, UH, FOR THE, JUST TO REMINDER PRE PHASES.
AND I WANT TO GIVE, I WANTED TO GET A COMMISSIONER AS AN IMPACT WE SAW EARLIER THE, UH, THE BUDGET HIT, UM, FOR THE LIVE MUSIC FUND AND HERITAGE AND ARTS.
UM, AND I WANTED TO KIND OF WALK YOU THROUGH JUST A, UH, A SLIDE OF REGARDING OUR BUDGET.
UM, SO IF YOU COUNT WHEN THE NEXT PAGE A BUDGET AND YOU'LL GO THROUGH, UM, ORIGINAL IN 2019, WE HAD ABOUT $15 MILLION, INCLUDING 2.2 IN PRIVATE AND SOME DRIVERS THERE ABOUT A $15.7 MILLION BUDGET THIS YEAR, INITIALLY BEFORE THE PANDEMIC, IF WE WERE APPROVED FOR ALMOST A $17 MILLION BUDGET, INCLUDING SOME GRAS AND RESERVES, AS WELL AS PRIVATE REVENUE AT ABOUT 14.7 SPOT IN 2020, THAT WAS GOING TO BE OUR BUDGET THIS YEAR.
AND THEN WHEN THE PANDEMIC HIT, OUR BUDGET WAS DOWN TO JUST $10.
UH, WE SAW A DROP IN OUR PRIVATE REVENUE, OBVIOUSLY WITH THE BUSINESS THAT I CLOSED AND SOME OTHER, UH, SALES AND MARKETING OPPORTUNITIES OR THAT OUR HOTEL PARTNERS SUPPORT.
AND, AND WE ALSO USED A MILLION DOLLARS, NOT RESERVED FUNDING TO HAVE OUR BUDGET BE $12.7 MILLION.
THIS YEAR, WE'VE BEEN TOLD BY THE EXPECTED BUDGET NEXT YEAR OF AROUND 10.8 MILLION.
UH, WE WILL SEE OUR ROUTE FURTHER, UH, OUR ESTIMATE WE'RE BEING VERY CONSERVATIVE THERE.
WE'RE ALSO DOING A DRAW ON OUR RESERVES DOLLARS THERE.
SO ON A $12.9 MILLION BUDGET, WE'RE ALMOST FLAT FROM WHAT WE HAVE THIS YEAR.
UH, JUST SEE OUR RESERVE FUND HAS ABOUT 3.5 MILLION WILL BE DOWN TO ABOUT 1.5 MILLION.
AND WE'VE BEEN WORKING ON A RESERVE FOR, UH, 15 YEARS, PLUS I THINK, AND SLOWLY BUILDING IT UP OVER TIME FOR JUST THIS KIND OF SCENARIO, BE ABLE TO CONTINUE TO OPERATE.
SO OUR BOARD HAS APPROVED, UM, DIPPING INTO OUR RESERVE FUNDS FOR THIS YEAR ON NEXT YEAR, UM, TO GIVE THE TOURISM COMMISSIONERS WHAT WE'VE DONE AND COST ACTIONS ARE THE NEXT SLIDE CATLIN TO, UH, WALK YOU THROUGH THAT.
UM, WE'VE DONE THE BUREAU ON THE COUNTRY AND A LOT OF NONPROFITS AND OTHER ORGANIZATIONS ARE DOING, WE'VE DONE THINGS LIKE, OBVIOUSLY WE DON'T HAVE A 401K MATCH PROGRAM.
WE SAW, UH, UH, COMPENSATION COSTS BETWEEN 10 AND 30% BASED ON POSITION INSIDE OF THE ORGANIZATION.
WE THEN DID A SECOND SALARY, MAYBE A FIVE AND 10% ON TOP OF THOSE CUTS.
WE PAUSED ALL OF OUR MARKETING ADVERTISING CAMPAIGNS, OUR FENCING, THOSE PAUSE, ALL NON ESSENTIAL CONTRACTS WERE ALSO, UH, PAUSE.
WE WEREN'T DOING TRAVEL FOR 2020.
WE HAVE CUT OUR, IT COSTS DOWN TO BARE BONES AND ONLY SPEND ON, ON NOT ESSENTIAL EXPENSES WE HAD, UNFORTUNATELY HAD TO FURLOUGH 18 OF OUR FULL-TIME EMPLOYEES.
AND WE HAVE 10 PART-TIME EMPLOYEES ARE OURS EITHER RIGHT NOW, EIGHT OF OUR EMPLOYEES HAVE ACTED.
UM, AND THEY'RE FURLOUGHED FOR THE TIME BEING.
UM, WE DON'T HAVE AN EXACT DATE WHEN WE WILL BACK.
UM, AND THEN WE'RE JUST IN CLOSE COMMUNICATION WITH THE CONVENTION CENTER AND THEIR TEAM ABOUT HOW WE CAN UNCOVER ANY ADDITIONAL POTENTIAL SAVINGS.
SO WE'RE WORKING ON THAT CURRENTLY.
UH, AND SO WITH THAT QUESTIONS THAT THE COMMISSIONERS MIGHT HAVE, BUT I WANTED TO LET YOU KNOW, KIND OF THE THINGS THAT WE'VE DONE TO TRY TO MAINTAIN OUR BUDGET AND MAINTAIN OUR TEAM AS BEST WE POSSIBLY CAN.
[Item 2A (Part 2 of 2)]
DID HAVE A QUESTION.SO I KNOW YOU SAID IT'S KIND OF ANYBODY'S GUESS WHEN WE GET TO THE NORMALIZED PHASE AND I TOTALLY UNDERSTAND THAT, UM, LOOKING AT THE CITY'S PROJECTED NUMBERS THROUGH 2025 AND YOUR INTUITION, AND I'M NOT ASKING FOR A CRYSTAL BALL KIND OF READING HERE, BUT IF WE LOOK OUT THE NEXT FIVE YEARS AS THE CITY FOR SHOWED US A, AND I DON'T KNOW IF YOU WERE ABLE TO SEE THAT SLIDE OR NOT.
UM, WELL BASICALLY FOR ALL THINGS IT'S CONSIDERED EQUAL THERE THEY'RE PROJECTING A SLIGHTLY LESS THAN THE ORIGINAL, THE ORIGINAL FORECAST, A NUMBER FOR
SO, YOU KNOW, STILL DOWN, WELL, NOT TRYING TO HOLD YOU TO ANY PROJECTIONS, BUT DO YOU SEE THIS BEING A FIVE-YEAR RECOVERY TO GET TO A STATE
[01:05:01]
OF NORMAL NORMAL? I MEAN, NOT WITHOUT EVEN KNOWING WHERE WE'RE AT WITH THE, I THINK WE'RE GOOD.I THINK WE'RE GOING TO SEE A MULTI-YEAR HIT FOR SURE.
UM, AND US TRAVELERS TALKING ABOUT THAT.
UM, IT'LL TAKE A WHILE TO, IT GOES BACK, UH, FULLY IT'LL TAKE A FEW YEARS, AT LEAST, UM, IT IT'S, IT CATLIN IS GOING TO GET DOWN TO, YOU KNOW, AT THE END OF THE DAY, WHAT KIND OF MEDICAL, UH, SOLUTION HAVE WE FOUND FOR COVID-19 TO MAKE PEOPLE FEEL SAFE AND SECURE TO TRAVEL? LIKE THEY USED TO ON TOP OF THAT, YOU KNOW, WHAT OTHER ENHANCEMENTS ARE, HOTEL COMPANIES AND AIRLINE COMPANIES, ET CETERA, TAKING TO MAKE SURE THEIR FACILITIES ARE CLEAN AND SAFE FOR PEOPLE TRAVEL.
UH, I THINK YOU'RE GOING TO SEE THOSE THINGS MAINTAINED FOR A LONG TIME, IF NOT PERMANENTLY.
UM, AND THEN I'LL MAKE, JUST GIVE PEOPLE A CONFIDENCE.
THEY CAN TRAVEL THAT I'LL BE PART OF IT.
UM, DO I THINK WE'LL BE BACK? YES.
I THINK WE'LL BE BACK TO WE'LL GET BACK, UM, THAT IT REALLY IS HARD TO SAY WHEN THAT WILL BE, YOU KNOW, IF SIX MONTHS FROM NOW SOMEBODY HAS GOT A VACCINE THAT WORKS, UM, AND THEY CAN GET IT DISTRIBUTED.
THAT MAY BE SHORTER, A SHORTER TIME PERIOD.
IF WE'RE STILL SIX MONTHS A YEAR FROM NOW STILL SEARCHING FOR A CO UH, YOU KNOW, COVID, UH, EITHER, UH, ANTIBODIES OR VACCINE W WE COULD BE IN THIS FOR A LITTLE BIT LONGER, OBVIOUSLY.
UM, I'D LOVE TO HAVE ANY OF THE OTHER STAFF MEMBERS WEIGH IN ON THAT, OR, YOU KNOW, UH, SCOTT TEXTED HOTEL LODGING WHAT HE THINKS IN TERMS OF THAT.
BUT I WILL TELL YOU, WE WILL SEE, WE WILL SEE A MULTI-YEAR HIT.
THOSE WILL BE IN 20 AND 21, AND WE'LL START SEEING SOME SERIOUS RECOVERY TOWARDS 21, 22, 23.
UM, AND I WILL TELL YOU THAT I THINK AUSTIN'S TRAJECTORY OF GETTING BACK WILL BE FASTER THAN LOTS OF OTHER DESTINATIONS, BECAUSE THERE'S THIS DESIRE TO COME TO AUSTIN.
THERE ALWAYS HAS BEEN TO THIS PENT UP DESIRE TO COME TO AUSTIN AS A TOURIST.
UM, SO, YOU KNOW, AND I DON'T MEAN TO PICK ON ANY OTHER DESTINATION, SO I WON'T USE A BRAND, BUT BRAND X THAT'S IN THE MIDDLE OF, UM, SOME OTHER PLACE THAT DOESN'T GET A LOT OF TOURISM BRAND X IS GOING TO TAKE LONGER TO RECOVER THAN PLACES LIKE AUSTIN AND NASHVILLE AND, UM, YOU KNOW, SEATTLE OR TRADITIONAL MAJOR TOURISM CITIES.
THOSE WILL RECOVER QUICKLY QUICKER THAN, UM, THAN SOME OTHER PLACES.
SO I THINK WE'RE, WE'RE, WE'LL BE IN ONE OF THOSE GROUPS THAT WILL COVER WHAT THAT NUMBER, WHAT THAT IS.
THAT'S REALLY HARD TO GUESS REALLY ISN'T I GET IT WITHOUT UNDERSTANDING WHAT THE RESPONSE TO THE ACTUAL VIRUS AND THE PANDEMIC IS.
IT'S HARD TO, TO UNDERSTAND WHAT THE RESPONSE FOR RECOVERY I WILL SHARE WITH THE COMMISSIONERS HERE.
UM, I DON'T KNOW, CAN YOU SEE THIS GRAPH HERE AND EVERYBODY RECEIVED THE GRASS, UH, BUT I'M SHARING WITH THE SCREEN.
THIS IS A HOT TAX REVENUE FROM 95 THROUGH ACTUALLY 2017.
UM, I NEED TO UPDATE THE TITLE ON THAT, BUT YOU'LL SEE.
THE NINE 11, UM, CURVE WAS BASICALLY, IT LOOKS LIKE IT WAS ABOUT FIVE YEARS FOR, TO GET BACK TO NORMAL, UH, AND THE OH EIGHT OH NINE, UH, GREAT RECESSION, UH, LESS TIME COMING BACK ONLINE ABOUT 2011 OR SO FIVE 21 TO FIVE 53.
SO YEAH, SO YOU'RE LOOKING AT, UH, YOU KNOW, THREE OR FOUR YEARS THERE, FIVE YEARS AFTER NINE 11.
UM, SO JUST SOME HISTORICAL PERSPECTIVE.
I DON'T KNOW IF THAT MEANS ANYTHING IN COMPARISON TO WHAT, WELL, HEY, UH, CAITLIN, IF YOU DON'T MIND, I WAS SAYING, AND CHRISTINE CAN WEIGH IN ON THIS.
I, I WILL TELL YOU THAT THE, THE BOSSES THAT AUSTIN TOOK AFTER NINE 11 AND THE GREAT RECESSION WERE MUCH SMALLER THAN THOSE, THAT COMPARATIVELY TO OTHER DESTINATIONS, WE WERE IN BETTER SHAPE THAN THOSE DESTINATIONS AND SAW THOSE RECOVERY PATTERNS.
AND HOPEFULLY THAT'LL BE THE CASE AT THIS TIME AS WELL.
YEAH, I, I WOULD ADD TO THAT IF YOU LOOK AT ON A NATIONAL SCALE, LIKE TOM WAS INTIMATING EARLIER, AUSTIN'S RECOVERY WAS NOT ONLY LESS, BUT, UH, OR ITS LOSSES WERE LESS, BUT ITS RECOVERY WAS QUICKER.
AND I THINK GOING INTO IT, UH, PART OF THE STRENGTH THAT WE'RE GOING TO HAVE IS THE MARKETING RESPONSES AND QUICK RESPONSES FROM AUSTIN CVB ON ALL THIS.
THEY HAVE SOME OF THE SHREWDEST MARKETING PEOPLE AND SALESPEOPLE IN THE STATE, IF NOT THE COUNTRY.
AND SO WE HAD A STRONG HOSPITALITY BUSINESS GOING INTO THIS CRISIS.
WE WERE PROJECTING RECORD YEARS.
WE HAD STRONG EMPLOYMENT, STRONG BUSINESS BOOKING, STRONG INTERESTS IN AUSTIN.
SO AS SOON AS PEOPLE FEEL IT'S SAFE TO TRAVEL, THERE'S NO REASON FOR THEM NOT TO BE ABLE TO TAKE ALL THOSE FACTORS AND COMBINE IT INTO A WINNING BUSINESS MODEL.
[01:10:02]
WHERE WE HAD THOSE DOWN, THOSE DOWNTURNS, WE HAD OTHER FACTORS, NOT JUST ONE FACTOR, BUT A WHOLE NUMBER OF FACTORS THAT CAUSE THE ECONOMIC SLOWDOWN.IN FACT, BEFORE NINE 11, WE WERE ALREADY HAVING AN ECONOMIC SLOWDOWN, WHICH CONTRIBUTED TO THE RECOVERY ISSUES IN, IN DUE TO NINE 11, WE WOULD HAVE HAD A SLOW DOWN THEN, UH, EITHER WAY, UH, BY THE ECONOMIC FACTORS RIGHT NOW, WE, UH, WE HAVE ALL THE POTENTIAL FOR A VERY STRONG ECONOMY WITH THE EXCEPTION OF THIS ANOMALOUS HEALTH, UH, CONDITION.
BUT I WOULD JUST, UH, NOTE THAT, OR JUST ADD MY, MY, MY, MY APPRECIATION TO AUSTIN CVB FOR THE SACRIFICES THEY'VE MADE IN ALL OF THE STAFFING AND THEIR PROGRAMS. AND THEY ALREADY HAD, UH, ONE OF THE SMALLEST CVB BUDGETS IN THE, IN THE COUNTRY FOR A CITY OF THEIR SIZE, BUT THEY'RE, THEY'RE NOW HAVING TO DO MORE WITH EVEN LESS, BUT ARE DOING EXACTLY THAT THEY'RE DOING A VERY STRONG JOB IN MY ESTIMATION.
AND I THINK AUSTIN WILL RECOVER QUICKER THAN ANY OTHER CITY IN TEXAS.
OUR RATE WILL RECOVER QUICKER, UM, AND OUR BUSINESS WILL RECOVER QUICKER, BUT WE'RE ALL, YOU KNOW, THE TIME OF PANDEMIC, UH, VULNERABLE TO A SECOND ONSET OF SOME SORT OF HEALTH, UH, SITUATION OR WORSENING OF SITUATIONS, NONE OF WHICH WE CAN PREDICT.
SO ASSUMING THAT THAT DOES NOT HAPPEN.
UM, I THINK WE WILL BE THE FIRST NATION, THE STRONGEST IN THE NATION.
I WANTED TO JUST SAY THE SAME EXACT SAME THING IS THAT I'M LISTENING TO THIS, I'M LOOKING AT THE PRESENTATION AND I'M REALLY APPRECIATIVE OF THE DILIGENCE THAT AUSTIN CBB, TOM, JULIE, THAT YOU ALL ARE DOING.
SO, UM, ESPECIALLY LIKE I SAID, AMONGST ALL THIS UNCERTAINTY Y'ALL ARE DOING A WONDERFUL JOB.
CATLIN, CAN YOU CATLIN, COULD YOU THROW THAT, THAT BIG, UH, 99 OR WHATEVER IT IS, THE BIG SLIDE INSTEAD OF THE HOCKEY STICK? YEAH, BUT THE GRAPH ON THERE, LET ME SHARE THAT AGAIN.
I JUST WANTED TO MAKE A COUPLE OF COMMENTS AS WELL HERE AND THAT, YOU KNOW, A COUPLE OF, WHEN YOU LOOK AT THIS PERIOD HERE WHERE THIS STARTS OFF, UM, IT SEEMED LIKE THAT IS WHEN WE ALSO HAD A PRETTY GOOD ANNUAL BASIS OF NEW PROPERTIES COMING INTO THE MARKET ON TOP OF EVERYTHING ELSE, YOU KNOW, DEVELOPMENT AND CREATION OF NEW PROPERTIES, EXPANDED INVENTORY, WHICH GOING BACK TO EARLIER CONVERSATION ABOUT WITH TOM ABOUT, YOU KNOW, WE'VE ALWAYS HAD PENT UP DEMAND AND AS WE CREATED MORE INVENTORY, WE JUST REAP THE ADDITIONAL TAX FROM THAT PRIVATE INVESTMENT IN BUILDING OUT THOSE PROPERTIES.
AND THEN IN THIS SECTION, I JUST LOOKING AT, I KNOW THAT THE ACL FESTIVAL CAME ONLINE OR OVER HERE, AND, YOU KNOW, THAT HAS TURNED OUT OVER TIME TO BE A PRETTY GOOD DRIVER FOR REVENUE, AT LEAST IN SIMILAR FASHION AS SOUTH BY.
SO I THINK THE GROWTH OF THE FESTIVAL, WHICH WENT INTO TWO WEEKENDS AND ALL OF THAT HAPPENED, ALL THAT IS HAPPENING BEFORE THIS BIG SLICES.
SO ABSOLUTELY I'M TRYING INDEED IMPACT OF HOW DEVELOPMENT IN AUSTIN AND CREATE EVENT CREATION COMBINED ALSO PLAYED A ROLE IN SOME OF THESE GROWTH ARTS.
YEAH, I THINK THAT THERE'S A, THE, I AGREE.
I THINK THERE'S OTHER, SOME OTHER FACTORS AS WELL.
I THINK THAT THE CONVENTION CENTER EXPANSION HAPPENED RIGHT THERE AT THE BEGINNING OF 2000.
UH, I MEAN, NOT JUST FOR THE NATION AND THE WORLD, WHAT HAPPENED IN 2001, BUT FOR A PROJECT THAT WOULD JUST OPENED ITS DOORS, UM, AND THE, AND THE RESULTING ECONOMY, BUT YES, THERE'S, THERE'S DEFINITELY BEEN SOME GROWTH I ALSO CAN SHARE WITH YOU.
UM, GIVE ME JUST A SECOND HERE.
UH, ANOTHER SLIDE THAT SPEAKS EXACTLY TO YOUR POINT ABOUT ACL AND SOUTHWEST, SOUTHWEST AND THE GROWTH.
UH, SO THIS ONE IS NOT, UH, NEARLY AS EASILY READABLE, BUT TRY TO SHARE THIS DOCUMENT WITH EVERYBODY HERE AS WELL.
[01:15:01]
THE HEARTBEAT INSTEAD OF THE HOCKEY STICK, EVERYONE SEEING THIS, UH, THIS CARDIOGRAM HERE HAS IT'S UP.SO IF YOU LOOK AT, UH, MARK'S 2007, UH, YOU START TO SEE THE REAL RISE OF, UM, SOUTH BY SOUTHWEST CONFERENCES AND, AND, AND INTERACTIVE AS THE BEHEMOTH THAT IT CAME UP UNTIL, UH, THIS YEAR, AS WELL AS A GROWTH IN OCTOBER.
UH, SO YOU'VE GOT KIND OF A DUAL PEAK, UH, EVERY YEAR BETWEEN MARCH AND OCTOBER, MARCH, OCTOBER, AND THEN YOU START TO SEE THOSE REALLY STARTING TO HEAD OVER SHOULDERS AS WE GET INTO 2014, 2015, 16, AND THEN 17, I MEAN, JUST, WOW.
UH, THE LEVEL OF DIFFERENCE BETWEEN MARCH AND OCTOBER.
UM, I MEAN, NOT, NOT BETWEEN THE TWO, BUT GETTING A BI-MODAL BI-MODAL TREND OF, OF, UH, HOTEL OCCUPANCY IN AUSTIN.
SO JUST WANTED TO SHARE THAT DATA WITH YOU GUYS.
I'VE BEEN DONE SOMETHING THAT HAS BEEN INTERESTING FOR YEARS.
HEY, THANK YOU FOR SHARING THAT.
UH, AND THAT'S ALL THAT'S DATA FROM THE TEXAS COMPTROLLER'S OFFICE.
IT MIGHT BE A LITTLE BIT DIFFERENT THAN WHAT THE CITY ACTUALLY HAS FOR THEIR REPORTING BECAUSE, UH, JUST BECAUSE OF, UH, ANOMALOUS VARIABLES AND DATA COLLECTION AND THINGS LIKE THAT, BUT, UH, ANY FURTHER QUESTIONS FOR, UH, COMMISSIONER NOONAN OR SORRY FOR TOM NOONAN OR, UH, OR HIS TEAM.
[Item 3]
WILL, UM, BE PLANNING ON MEETING IN JULY AND SCHEDULING A MEETING FOR THE, UH, SECOND MONDAY OF JULY.UH, NO, WE HAD TALKED ABOUT EVERY OTHER MONTH THAT REALLY HASN'T BEEN THE CHASE WE HAVEN'T MET IN A FEW MONTHS.
I FIGURE WHILE THIS IS GOING ON, MAYBE IT'S BEST IF WE KEEP UP TO DATE AND JUST TOUCH BASE.
SO PLEASE DO EMAIL ME WITH ANY AGENDA TOPICS AND ITEMS THAT YOU MIGHT HAVE OR EMAIL FELICIA, SO SHE CAN SEND IT OVER TO ME AND, AND, UM, AND, UH, COMMISSIONED VICE CHAIRMAN MCGEE AND, UH, VICE CHAIRMAN MCGEE, PLEASE.
[Item 1]
I THINK THAT WE STILL NEED TO APPROVE FEBRUARY MINUTES.UH, WE HAVE THOSE MINUTES, SHE EMAILED THEM OUT.
LET ME, LET ME PULL THOSE UP AND SHARE AND WE CAN LOOK THROUGH OH, OKAY.
THOSE SHOULD BE UP ON YOUR SCREEN NOW FOR FEBRUARY 10TH, 2012.
CINDRA APPROVE THOSE MEETINGS, THOSE MINUTES, SECOND, ANY OPPOSED OR ANY UPSTANDING I'LL GO AHEAD AND HAVE THEM.
I BELIEVE I RECALL MYSELF BEING ON THE STR WHERE, UM, MAYBE THAT'S WHO RECOLLECTION, BUT I JUST WANTED TO THROW IT OUT THERE.
UM, I REMEMBER TALKING ABOUT IT DISTINCTLY.
NO, IT'S A EMAIL THAT JUST CAME ACROSS.
[01:20:01]
UH, JUST NOW, THANK YOU.I WANTED TO LOOK AT THE WORKING GROUP MOTION.
I WANT TO MAKE SURE IT READS CLEARLY TPN WORKING GROUP AS WELL.
I'LL TELL YOU WHAT, SINCE THIS, UH, APPROVAL OF THESE MINUTES, ISN'T ACTUALLY ON THE MEETING AGENDA.
UH, AND I DON'T KNOW IF, IF IT REALLY MATTERS FOR TOMA, BUT I WANT TO BE ON THE AIR ON THE SIDE OF COLLECTION.
UH, I'D LIKE TO TABLE THE APPROVAL OF THE FEBRUARY MINUTES TO OUR JULY MEETING.
UH, WE CAN REVISIT THIS, UH, COMMISSIONER REEDY.
I'LL MAKE SURE THAT IT'S NOTED THAT YOU WANT TO BE ON THE STR WORKING GROUP.
UH, RATHER WHETHER IT'S IN THE MEETING MINUTES OR NOT WELCOME TO BE, TO JOIN THE WORKING GROUP.
I DON'T BELIEVE THAT WOULD PUT US AT A FORUM, UM, KATELYN AND ACTUALLY ON THE AGENDA, BUT WE CAN PUT IT OFF.
OH, IS IT SORRY? AH, YES, YOU ARE CORRECT.
UM, WE HAVE A MOTION TO APPROVE AND WE CAN APPROVE IT AS AMENDED OR WE COULD APPROVE IT, UH, EXCEPT FOR ONE SECTION.
WELL, CAN I JUST MAKE A POINT ABOUT THE OLD BUSINESS ITEM OR A COMMISSIONER CANADY MOTION, TWO WORKING GROUP LISTS, WHICH DOES NOT MAKE ANY SENSE.
I THINK WE WERE TALKING ABOUT APPROVING THE MEMBERS OF THE ENVIRONMENTAL PARKS AND ENVIRONMENT WORKING.
ISN'T THAT WHAT THAT WAS ABOUT? YES.
I'M HAPPY WE CAN TABLE IT TO MAKE SURE I'D RATHER GET IT RIGHT.
I'LL GO BACK AND LISTEN TO THE MEETING BECAUSE I JUST DEEPLY REMEMBER WE TALKED ABOUT IT.
YEAH, LET'S GO BACK AND REVISIT.
UH, AND THEN WE CAN, UM, WORK TO AMEND AND, UH, GET THOSE UPDATED.
IF YOU CAN, IF YOU CAN PLEASE SEND FELICIA ANY, UM, ON THE MINUTES FROM THE FEBRUARY MEETING AND THEN WE CAN GET THOSE UPDATED AND UH, WE'LL TABLE UNTIL LUNCH.
UH, THANK YOU ALL, UH, WITH, UNLESS THERE'S ANY FURTHER DISCUSSION, UH, I'M GOING TO MAKE A MOTION TO CLOSE TO GET A SECOND.
Y'ALL TRIED TO GET A, AN AGENDA OUT AS QUICKLY AS POSSIBLE IN ADVANCE AND GET SCHEDULED FOR THE JULY MEETING.