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AND THEY CALL THE MEETING TO ORDER.

[Music Commission on September 13, 2021.]

[00:00:03]

THIS IS A REGULAR MEETING OF THE AUSTIN MUSIC COMMISSION.

TODAY IS SEPTEMBER 13TH AND WE ARE AT THE AUSTIN CENTRAL PUBLIC LIBRARY.

A VERY NICE PLACE TO BE.

WE'RE GOING TO START OFF WITH CITIZEN COMMUNICATION.

I'M GOING TO CALL CODY COW.

HELLO HULU.

HEY Y'ALL THANKS FOR THE TIME I CAME HERE TO SPEAK A LITTLE ABOUT ONE OF THE TOPIC.

DOES YOURS LIVE MUSIC FUND FIRST RECOGNIZE THAT WE'VE CREATED SOMETHING REALLY SPECIAL HERE? THIS THERE'S NO FUN LIKE THIS IN THE ENTIRE COUNTRY, UH, TALKING TO PEERS NATIONWIDE.

SO I'D LIKE TO GIVE A BRIEF APPLAUSE TO EVERYONE IN HERE FOR THEIR TIRELESS EFFORTS AND BRINGING THIS FORWARD.

SO THANK YOU ALL TODAY.

I'D LIKE TO TALK ABOUT THE OPPORTUNITIES THAT WE HAVE ON THE HORIZON WITH THIS FUND.

WE, THOSE OF US WHO HAVE BEEN AROUND KNOW HOW HARD WE WORKED TO TRY TO GET IT TO THIS PACE SPACE, THIS JUNCTURE, WE KNOW HOW DIFFICULT IT WAS TALKING WITH CULTURAL ARTS ABOUT HOTEL OCCUPANCY TAXES, AND WE KNOW HOW STRAPPED THOSE FUNDS ARE TODAY BECAUSE OF THE PANDEMIC.

WE HAVE A LITTLE PIECE OF THE CRUST OF THE PIE, BUT WE ALSO HAVE AN OPPORTUNITY TO GROW THAT IF WE PUT IN PLACE IT IN A THIRD PARTY ADMINISTRATOR, LIKE THE ADC, WE HAVE AN OPPORTUNITY FOLKS OF US IN THE PRIVATE SIDE AND NONPROFIT SIDE, PARTICULARLY HAVE AN OPPORTUNITY TO OUTREACH TO THOSE FOLKS LIKE FACEBOOK OR 3M OR OTHER COMPANIES THAT COME TO AUSTIN FOR THEM TO GIVE BACK INTO THIS FUND FOR MUSIC.

THE THING THAT IS DRIVEN, THE GROWTH IN THIS CITY, THAT THE REASON WHY WE'RE HERE AND ALLOW US TO PAY MUSICIANS MORE AND MORE MUSICIANS.

SO I JUST LIKE TODAY FOR EVERYONE HERE TO BE THOUGHTFUL AND CONSIDER THAT ADVANTAGE THAT WE HAVE NO OTHER CITY IN THIS COUNTRY HAS A LIVE MUSIC FUND.

WE HAVE AN OPPORTUNITY FOR THIS TO BE PAYING DIVIDENDS, NOT JUST WHEN IT OPENS, BUT FOR THE DECADES TO COME.

SO PLEASE CONSIDER UTILIZING THAT FUND THROUGH A THIRD PARTY ADMIN AND REALLY PUSHING FOR US TO GROW THAT FUND SO WE CAN KEEP PAYING MUSICIANS AND MAKE THAT MAKE THE CITY.

GREAT.

THANK YOU ALL.

THANK YOU.

NEXT UP.

WE HAVE PAT PUTA, AUSTIN, TEXAS MUSICIANS.

IT'S OVERWHELMING.

OOH, TO BE HERE AND BE UP ON THE MIC.

OBVIOUSLY TODAY.

I HAVEN'T SEEN ANY OF YOU GUYS IN A LONG TIME.

LOT'S HAPPENED SINCE THEN.

SO I JUST WANT TO GIVE A SHOUT OUT TO EVERYBODY IN THIS ROOM.

WHO'S WORKED SO HARD TO, UH, MAKE A DIFFERENCE IN OUR MUSIC COMMUNITY'S LIVES SPECIFICALLY.

YOU, YOU WORKED HERE NOT GOING TO SAY THE WORD I WANT TO SAY, BUT YOU WORKED HARD TO HELP.

SO THANK YOU SHAKA.

SO NOVIA KIM, STEPHANIE, ERICA.

THANK YOU GUYS FOR EVERYTHING YOU'VE DONE THIS LAST YEAR.

UH, TO REALLY, YOU KNOW, LET'S BE HONEST, SAVE LIVES OUT THERE IN THE COMMUNITY.

OKAY.

UM, SO, UH, I'M HERE TO JUST REAL BRIEFLY SPEAK ABOUT THE LIVE MUSIC FUND AS WELL.

UM, LIKE CODY SAID, THIS IS A HISTORIC, UH, FIRST EVER OPPORTUNITY TO BRING SOME SUSTAINABLE PUBLIC FUNDING TO MUSIC IN THE CITY OF AUSTIN.

UH, TO OUR KNOWLEDGE, I DON'T THINK THIS HAS EVER HAPPENED ANYWHERE ELSE.

UH, SO KUDOS TO EVERYONE WHO WORKS SO HARD TO, TO BRING IT HERE IN THE FIRST PLACE.

UM, AND I GUESS MY ONLY THING I'D WANT TO SAY TODAY IS THAT, UM, YOU KNOW, I HOPE YOU GUYS, UH, ENTERTAIN ALL OPTIONS ON THE TABLE BEFORE, UH, VOTING TO GO FORWARD, UH, WITH RECOMMENDATIONS ON THE, UM, WHERE THE MONEY LANDS WHO'S GOING TO MANAGE THE MONEY.

UM, YOU KNOW, I'D LIKE TO SEE PERSONALLY THAT FUND, UH, GROW AND THRIVE.

UM, YOU KNOW, IF IT'S ONLY TIED TO HOTEL OCCUPANCY TAXES, UH, AS WE'VE SEEN OVER THE LAST YEAR, THAT CAN BE SOMEWHAT, UH, SUSPECT TO THE TIMES AND SOMEWHAT ANEMIC.

AND SO, UH, WE'D CERTAINLY LIKE TO WRANGLE SOME OF THE OUTLANDISH AMOUNTS OF MONEY THAT ARE IN THE CITY NOW AND TRY TO GET THEM TO INVEST IN THIS FUND.

UM, SO, UH, YOU KNOW, THERE'S CERTAINLY MORE INFORMATION OUT THERE THAT YOU GUYS I DON'T THINK HAVE HEARD YET.

AND, UH, WHEN YOU GUYS GET A CHANCE TO,

[00:05:01]

UH, YOU KNOW, LOOK AT THAT INFORMATION IN THAT DATA, UH, THEN I WOULD HOPE THAT YOU CAN MAKE A FULLY INFORMED DECISION AND VOTE, UH, IN THAT WAY.

SO THANK YOU VERY MUCH AND GOOD LUCK TO Y'ALL.

ALL RIGHT.

NOW ANSWER THE, UH, APPROVAL OF MINUTES.

I HAVE A POINT OF POINT OF INFORMATION IF IT'S POSSIBLE.

I'D LIKE TO KNOW MORE ABOUT, UM, WHY CODY WOULD JUST, WE CAN'T ACTUALLY, UM, RESPOND TO THE COMMUNICATION DIRECTLY.

OKAY, THANKS.

UM, APPROVAL OF MINUTES.

SO MOTION TO APPROVE.

WE HAVE A SECOND, SECOND COMMISSIONER PIPE.

OKAY.

ALL IN FAVOR POSTS RIGHT NOW ON TO OLD BUSINESS, TO A DISCUSSION AND POSSIBLE ACTION ON LIVE MUSIC FUND EVENT PROGRAM, AUSTIN MUSIC, DISASTER RELIEF FUND, AND THIRD PARTY CONSIDERATIONS OF WHICH WE HAD TWO PUBLIC COMMENTS ABOUT.

SO I ACTUALLY HAVE A MOTION ABOUT THAT, ABOUT THE AGENDA, THE GREEN LIGHTS ON I'M JUST QUIET NOW, URI.

OKAY.

UM, I WOULD LOVE TO HEAR THE PRESENTATION FROM AEDC BEFORE WE DISCUSS THE, THE LIVE MUSIC FUN AND THE CONSIDERATIONS ON THIRD PARTY ADMINISTRATION.

I DON'T KNOW IF IT'S POSSIBLE TO BUMP THAT AND THE AGENDA, AND ALSO, UM, THAT THAT'S A LOT OF, A LOT OF ITEMS IN ONE DISCUSSION.

AND I JUST WANTED TO MAKE SURE THAT WE'RE CLARIFYING AND MAYBE HAVING A SEPARATE DISCUSSION BETWEEN THE DISASTER RELIEF FUND AND THE LIVE MUSIC FUND.

I JUST WANT TO MAKE SURE THAT THOSE AREN'T GETTING LUMPED TOGETHER.

SO SOME OF MY ADC HERE, NO THEY'RE MEETING, SORRY.

UH, THEY'RE MEETING THEY'RE MEETING IS TONIGHT ALSO SO THAT WE HAD OVERLAPPING MEETINGS.

UM, SO YEAH, SO CONSIDERING WHAT RUN'S SAYING, UM, WE CAN THINK ABOUT HOW TO HANDLE THAT.

UM, I MEAN, WE CAN DISCUSS, WE CAN, I MEAN, WE HAVE, THE STAFF IS READY TO PRESENT FINAL FRAMEWORK ON THE LIVE MUSIC FUND.

SO I WOULD, I THINK WE CAN TALK ABOUT THAT, BUT THE THIRD-PARTY CONSIDERATIONS AND I'M NOT EXACTLY SURE HOW TO WORK THIS TECHNICALLY WITH THE AGENDA THAT THIRD-PARTY CONSIDERATIONS, LIKE MAYBE SOMETHING THAT WE NEED TO DISCUSS SEPARATELY IN THAT ITEM.

SO WE COULD GO TO TWO A AND DISCUSS THE LIVE MUSIC FUND.

UM, AND TALK ABOUT THE FINAL FRAMEWORK.

YEAH, GO AHEAD.

UM, LAST YEAR IN CHARLOTTE, DID YOU ALL GET THE MEMO FROM VERONICA ARSENIO ABOUT LATIN MUSIC FAN AND CULTURAL CHEST? UH, I BE RECEIVED A MEMO FROM ADC.

YEAH.

THAT TALKED ABOUT THE CULTURAL TOURIST AND THE DISASTER RELIEF FUNDING.

UM, IT DIDN'T DISCUSS THE LIVE MUSIC FUND, SO I ASSUMED BY A MISSION AT THAT POINT, THEY WEREN'T READY TO DISCUSS IT, BUT, UM, UNDERSTOOD THAT SOMETHING CAME UP AT THE BOARD MEETING TONIGHT.

YES.

SO AS SECRETARY OF THE BOARD, I CAN BRIEF YOU IF YOU'D LIKE.

OKAY.

SO DO WE THOUGH, JUST AS A MATTER OF LIKE, PROTOCOL, DO WE NEED TO, I GUESS WHY DON'T I MAKE A MOTION THAT WE MOVE UP ITEM TV AND TALK ABOUT THAT FIRST SECOND.

OKAY.

OKAY.

I WANT A FAVOR.

OKAY.

POST, ALL RIGHT.

ITEM TWO D IS MOVE NOW MOVE TO TWO A GOOD EVENING.

UH, MUSIC COMMISSIONER, SOUL NOVIA, HAUTE, RAB, SECRETARY OF THE AUSTIN ECONOMIC DEVELOPMENT CORPORATION.

AND THE AEDC DID MEET THIS EVENING.

AND AT THIS TIME, BECAUSE WE ARE SO YOUNG IN OUR INCEPTION, WE DO NOT HAVE THE CAPACITY TO MANAGE THE LOUD MUSIC FUN.

IT IS NOT OFF THE TABLE OF OUR RELATIONSHIP IN THE FUTURE IN TERMS OF LEVERAGING FUNDS FUNDRAISING, WE DO REALIZE THAT AS PART OF THE BYLAWS

[00:10:01]

FUNDRAISING WAS A COMPONENT.

AND SO THE AEDC WILL HAVE FURTHER DISCUSSIONS ON HOW THE FIRMS CAN BE LEVERAGED.

BUT AT THIS TIME, EVEN IF WE TOOK ON THE MANAGEMENT OF THE LAB MUSIC FUND, THE AEDC WOULD HAVE TO HIRE A THIRD PARTY ADMINISTRATOR JUST LIKE EDD WOULD HAVE TO HIRE A THIRD PARTY ADMINISTRATOR.

IN ADDITION AEDC WOULD, COULD POTENTIAL CHARGE A FEE ON TOP OF WHAT THE THIRD PARTY ADMINISTRATIVE WOULD CHARGE A BEFORE.

SO WE DON'T WANT TO TAKE AWAY FROM THE LOUD MUSIC FUND AT THIS TIME.

AND YOU WILL HEAR FROM STAFF LATER ON, ON THE PROPOSAL OF A THIRD PARTY ADMINISTRATOR, BUT WE WILL BE HAVING FURTHER DISCUSSIONS ON A RELATIONSHIP AND HOW WE CAN FUNDRAISE AND ASSIST THE LATIN MUSIC COMMUNITY.

I HAVE A QUESTION.

GO AHEAD.

IS THE, UM, IS IT BECAUSE THE AEDC IS ALSO, UM, DOING THINGS WITH THE CREATIVE SPACES BOND AS WELL? THE AEDC HAS OFFICIAL ONE STAFF MEMBER ON BOARD.

THAT'S THE CHIEF TRANSACTION OFFICER, ALL OTHER STAFF, VERONICA PRESIDIO IS PLAYING DUAL ROLES AND THEY'VE AT COLLAGEN IS PLAYING DUAL ROLES.

SO LITERALLY SHE, SHE WAS BROUGHT ON TO HELP EXECUTE THE CULTURAL TRUST AND OTHER PROJECTS.

SO ONCE THE CEO IS HIRED AND WE GET MORE STAFF ON BOARD IN THE FUTURE, THEY ARE LOOKING AT THAT, BUT RIGHT NOW IS STAFFING CAPACITY.

UM, SO CAN YOU TELL US A LITTLE BIT MORE ABOUT THE DISCUSSION TONIGHT IN TERMS OF LIKE FUTURE INTEREST OF ADC AND MANAGING THE FUND AND HOW THEY, IF THERE'S A CAPACITY THERE TO GROW THE FUND THROUGH, UM, THE CORPORATE PHILANTHROPY OR PRIVATE PUBLIC PARTNERSHIPS, RIGHT.

SO THAT IS SOMETHING THAT WILL FURTHER DISCUSS IN TERMS OF NEXT MONTH.

THAT'S AN ITEM ON OUR BOARD AGENDA TO DETERMINE WHAT THE FUTURE WILL LOOK LIKE.

WHAT DOES FUNDRAISING LOOK LIKE? WHAT DOES THE PHILANTHROPIC COMMUNITY LOOK LIKE AND HOW WE CAN INTERACT AT THIS TIME, THE CITY CAN TAKE DONATIONS AND CONTRIBUTIONS, BUT WE DO REALIZE THAT THE AEDC WAS CREATED TO TAP INTO THOSE UNREACHED AREAS.

AND SO THAT'S WHAT WE'RE GOING TO DISCUSS, BUT IN TERMS OF A TRANSACTIONAL PROCESS FOR THE LATIN MUSIC FUND AT THIS TIME, NO, BUT IN THE FUTURE WE WANT TO DISCUSS, HOW DO WE LEVERAGE, HOW DO YOU RAISE MONEY, ET CETERA? SO IT'S NOT A NO, IT'S AN, WHEN, WHEN COULD THAT HAPPEN? IT SEEMS LIKE WE SHOULD BEGIN SOME TYPE OF REPORT FROM, UH, THAT SAYS LAST EMMETT, RIGHT? I MEAN, UM, YOU KNOW, FOR EACH MEETING WE SHOULD BE HEARING FROM IF HE CAN'T MAKE IT THEN.

YEAH.

SO BECAUSE OF THE LABOR DAY HOLIDAY BUMPING OUR MEETING, THAT'S WHY THERE'S THE OVERLAP.

SO HE'S DEFINITELY INTERESTED IN ATTENDING THE OCTOBER MEETING AND I THINK THEY WANTED TO TALK MORE ABOUT THE LIVE MUSIC SIGNED AT THAT POINT.

UM, SO WE'LL PLAN TO SEE THEM DEFINITELY HAVE AN ADC UPDATE STANDING ON MY AGENDA AND WE'LL DISCUSS, YOU KNOW, HOW THEY INTERSECT WITH MUSIC AND FUND MANAGEMENT AND ALSO CAPITAL PROJECTS.

I HAVE A QUESTION.

CAN WE ANTICIPATE THAT THERE WILL BE, UM, YOU KNOW, OBVIOUSLY AWARENESS AND JUST TRYING TO COORDINATE SO THAT IT'S NOT OVERLAPPING IN THE FUTURE TO AN EXTENT YES.

THIS AGAIN, BECAUSE OF THE LABOR THEY HOLIDAY, THE MUSIC COMMISSION SCHEDULE DID NOT ALIGN AS NORMAL.

AND I HAD THE OTHER MEETINGS THAT THEY'VE ALREADY BEEN SET FOR THE AEDC AND I CAN SHARE THOSE.

SO IT SHOULDN'T BE A CONFLICT.

UH, I HAVE A QUESTION.

SO NOVIO, WHAT YOU'RE SAYING IS THAT THE AEDC MIGHT BE INTERESTED IN CAKING ON THIS VERY IMPORTANT RESPONSIBILITY OF RAISING MONEY, ESPECIALLY FROM CORPORATE DONORS.

THEY'RE NOT READY YET WHEN THEY ARE READY, WOULD THEY BE WILLING TO SHARE THE JOB DESCRIPTION FOR THIS ROLE? BECAUSE I THINK IT'S IN OUR INTEREST TO MAKE SURE THAT THIS VERY IMPORTANT ROLE IS HIRED AT A LEVEL SUFFICIENT, UH, REQUIRING THE EXPERIENCE THAT THAT'S NEEDED SO THAT WE GET SOMEONE REALLY GOOD IN THAT JOB, IF THAT IS THE DIRECTION THAT THEY DO CHOOSE TO PURSUE, IF THAT IS THE DIRECTION THEY CHOOSE TO HIRE A FULL-TIME FUNDRAISER, JUST LIKE THE CEO POSITION, WE SHARED THAT LINK WITH YOU.

ALL, WE WILL CONTINUE

[00:15:01]

TO SHARE ALL INFORMATION IS CORPORATION, JUST LIKE CITY COUNCIL.

WE HAVE TO PUBLISH OUR AGENDA FILE A TOMA, ET CETERA.

SO WE WILL DEFINITELY ENSURE THAT YOU HAVE THAT INFORMATION.

ANY OTHER QUESTIONS? COMMENTS.

YEAH, NO, ONLY THAT WE PLAN TO HEAR FROM ADC ABOUT THESE TOPICS IN THE NEXT MEETING ON OCTOBER 4TH.

OH, SORRY.

I CAN'T, I CAN'T QUITE FIGURE OUT WHAT THE MASK.

YEAH.

SO LET'S JUST PLAN TO HAVE ADC TALK ABOUT LIVE MUSIC FUND AT THE NEXT MEETING SO THEY CAN TELL US A LITTLE BIT MORE ABOUT WHAT THEY'D LIKE TO SEE THERE.

ABSOLUTELY.

THANK YOU, SYNOVIA.

THANK YOU.

ALL RIGHT.

WE'RE GOING TO MOVE ON TO DISCUSSION ABOUT THE LIVE MUSIC FUND EVENT PROGRAM.

DID I DIE HERE? DID YOU WANT TO TABLE THE AUSTIN DISASTER? I JUST WANTED TO MAKE SURE THAT THOSE WERE SEPARATE DISCUSSIONS.

YEAH.

SO I JUST THINK, WELL, UM, WELL HERE ARE THE PRESENTATION AND THEN WE NEED TO THINK ABOUT THAT.

AND THEN THE THIRD PARTY CONSIDERATIONS AND DISASTER RELIEF, THERE WAS A LOT OF THINGS PACKED INTO THIS ONE ITEM.

SO LET'S JUST MAKE SURE WE, THEY ARE SEPARATE.

SO IT LOOKS JUST LIKE THIS THEY'RE JUST IN A ROW AND THEN WE'LL EXPLAIN THE THIRD PARTY, BUT THERE ARE SEPARATE PROGRAMS, SEPARATE FUNDS, SEPARATE REQUIREMENTS.

SO THAT IS SEPARATE.

AND THEN THE THIRD PARTY, THE ONLY THING IS WE DISCUSSED EARLIER THAT AN INTERESTING OPPORTUNITY FOR SOME STREAMLINING.

OKAY.

SO HELLO, ERICA.

SHAMLEY I AM THE DIVISION MANAGER FOR MUSIC AND ENTERTAINMENT.

THANK YOU FOR BEING HERE.

IT'S GREAT TO SEE YOU GUYS ALL LIKE IN PERSON.

IT'S REALLY COOL.

SO NEXT SLIDE PLEASE.

ALL RIGHT.

SO WE'RE GOING TO TALK, LIKE WE SAID, ABOUT THE TWO PROGRAMS, THIS IS A LONG PRESENTATION, A LOT OF THIS STUFF YOU'VE ALREADY SEEN BEFORE.

SO WE'LL GO QUICKLY THROUGH THE SLIDES.

YOU'VE SEEN SEVERAL TIMES, AND THEN WE'LL HOVER ON THAT, THE ADDITIONAL INFORMATION AROUND GUIDELINES TO INFORM YOU.

AND WE CAN, LET'S JUST HOLD.

WE CAN HOLD QUESTIONS TO AFTER EACH PRESENTATION.

AND IF YOU DON'T MIND SO THAT WE CAN GET THROUGH EVERYTHING AND THEN ANSWER SOME QUESTIONS.

ALL RIGHT.

SO YOU KNOW HOW THE LIVE MUSIC FUND WAS ESTABLISHED IN 2019 AND WHAT THE LIVE MUSIC EVENT PROGRAM IS ABOUT TO SUPPORT LIVE AND VIRTUAL MUSIC SHOWS AND SPECIAL EVENTS THAT COULD BE MARKETED TO LOCAL AUDIENCE AUDIENCES, POTENTIAL TOURISTS AND KOMBUCHA DELEGATES, AND THAT WE HAVE SOME PRIORITY AREAS FOR APPLICANTS.

NEXT SLIDE.

UM, SO THE PURPOSE IS TO ENCOURAGE, IMPROVE AND SHOWCASE AUSTIN'S DIVERSE LIVE MUSIC INDUSTRY THROUGH SUPPORTING AND ONLINE MUSIC EVENTS AND SHOWS.

WE WANT TO SUPPORT AUSTIN'S PROFESSIONAL MUSICIANS, BANDS, AND INDEPENDENT PROMOTERS WHO PRODUCE AND PROMOTE LIVE AND ONLINE SHOWS THAT CAN BE MARKETED TO LOCAL AUDIENCES, VISITORS, AND CONVENTION DELEGATES.

AND THE MUSIC COMMISSION RECOMMENDATION PROVIDED THAT PI PRESERVATION INNOVATION AND ELEVATION WOULD BE THE PART OF THE CORE PRINCIPLES OF THE LIVE MUSIC FUND PRO FUND, WHATEVER PROGRAM COMES OUT OF IT.

SO BASICALLY PIE IS THE FOUNDATION OF WHAT WE'RE GOING TO TALK ABOUT TONIGHT.

NEXT SLIDE.

SO REAL QUICKLY, WE'LL GO OVER THOSE PIE CORE PRINCIPLES.

I KNOW YOU GUYS HAVE SEEN THIS BEFORE.

SO THE P AND PIE PRESERVATION AND ENRICHING THE PAST, WE'RE INVESTING IN THE HISTORICAL CULTURAL HERITAGE OF AUSTIN MUSIC AND TRADITIONS.

AND THIS CAN BE DEMONSTRATED THROUGH THESE TYPES OF ACTIVITIES, CULTURAL HERITAGE, MUSIC, HISTORY EVENTS, AND SHOWS, INCLUDING EDUCATIONAL WORKSHOPS AND PRESENTATIONS, AS WELL AS DESTINATION EVENTS AND SHOWS FOR CULTURAL HOLIDAYS AND OTHER ANNUAL EVENTS.

THAT'S FOR PRESERVATION, THE EYE INNOVATION ENVISIONING THE FUTURE INVESTMENT IN THE INNOVATION OF TRADITIONAL BUSINESS MODELS, COMMITTED TO INNOVATIVE AND INCLUSIVE PRACTICES TO BUILD CAPACITY.

AND THESE CAN INCLUDE GENRE, DIVERSITY EVENTS AND TALENT DEVELOPMENT INITIATIVES, NEXT SLIDE, AND THE FINAL PART OF PI THE E ELEVATION AND COLLABORATION EMPOWERING THE PRESENT.

AND THIS IS AN INVESTMENT IN THE ELEVATION EDUCATION AND PROMOTION OF AWESOME MUSIC FROM HISTORICALLY UNDERREPRESENTED COMMUNITIES.

AND SO YOU'VE SEEN THIS BEFORE COLLABORATIONS WITH BIPAP TALENT BUYERS, PROMOTERS TO CREATE AND MARKET SHOWS OF UNDERREPRESENTED GENRES AND ARTISTS PARTNERSHIPS WITH ESTABLISHING GLOBAL NATIONAL MUSIC BRANDS, DURATIONS OF LARGE AND SMALL PUBLIC EVENTS THAT SPECIFICALLY HIGH HIGHLIGHT EMERGING BIPAP TALENT AND COLLABORATIVE WORKSHOPS FOCUSED ON OVERCOMING THE CHALLENGES FACED BY EMERGING BIPAP ARTISTS IN THE AUSTIN MUSIC SECTOR, THINGS LIKE AND DOING RACISM TYPE TRAINING COLLABORATIONS WITH SUCH PUBLIC CONTROL SPACES AS LIBRARIES AND MUSEUMS. AND WE WANT TO SEE THAT THROUGHOUT THE CITY.

NEXT SLIDE.

SO PRIORITY APPLICANTS, AS YOU KNOW, ARE APPLICANTS WHO ARE BLACK INDIGENOUS AND PEOPLE OF COLOR

[00:20:01]

BIPAP, WHICH INCLUDE BLACK AFRICAN-AMERICAN NATIVE AMERICAN, ASIAN, HISPANIC, LATINO, MIDDLE EASTERN, OR PACIFIC ISLANDER INDIVIDUALS.

WE ALSO WANT TO PRIORITIZE APPLICANTS WHO ARE OF THE LGBTQ COMMUNITY AS WELL AS APPLICANTS FROM THE DISABILITY COMMUNITIES AND APPLICANTS WHO ARE WOMEN IDENTIFYING.

AGAIN, THESE ARE ALL PRIORITIES SET FORTH BY PI AND BY THE MUSIC COMMISSION SPECIFICALLY.

NEXT SLIDE PLEASE.

SO ELIGIBILITY DEFINITIONS, YOU'VE SEEN THESE BEFORE, THROUGHOUT SEVERAL PROGRAMS IN THE LAST TWO YEARS OF HOW WE DEFINE A PROFESSIONAL MUSICIAN AND AN INDEPENDENT PROMOTER.

I'M NOT GOING TO STAY TOO FAR ON THIS NEXT SLIDE, PLEASE.

AND THEN THE LGB REQUIREMENTS.

SO THIS IS NEW NEW INFORMATION, AND THIS IS BASED ON FEEDBACK.

WE HEARD NOT ONLY FROM THE MUSIC COMMISSION, BUT FROM THE MANY DIFFERENT STAKEHOLDERS THAT WE PRESENTED THE GUIDELINES TO SPECIFICALLY THE AFRICAN-AMERICAN QUALITY OF LIFE COMMISSION, AS WELL AS THE HISPANIC, LATINO QUALITY OF LIFE COMMISSION, THE EQUITY INCLUSION, EQUITY, INCLUSION, EQUITY, INCLUSION COMMISSION, SEVERAL DIFFERENT ONES.

WE HAD SOME GREAT IDEAS, AND THIS IS A LOT OF THESE IDEAS ARE BEING CARRIED OVER TO OTHER PROGRAMS SO THAT YOU SEE PARODY AND STREAMLINING AGAIN, THROUGHOUT OUR PROGRAMS. AND AGAIN, THESE REQUIREMENTS ARE TO REMOVE BARRIERS THAT WE'VE HAD PREVIOUSLY, SO THAT WE REALLY CAN OPEN UP THESE PROGRAMS TO NEW AUDIENCES AND ALSO TO NEW APPLICANTS FROM THAT ARE MUSICIANS AND PROMOTERS.

SO YOU ARE ELIGIBLE IF YOU LIVE IN THE MSA, THAT'S THE AUSTIN AREA, THE FIVE COUNTIES OF TRAVIS WILLIAMSON HAYES BASS DROP IN CALDWELL COUNTIES.

IF YOU PERFORM SOLO, LEAD A BAND, OR HAVE AN EQUAL STAKE IN A BAND, AGAIN, ALSO INDEPENDENT PROMOTER PROMOTERS THAT LIVE IN THE MSA.

NOW THE ACTIVITIES THAT CAN BE PROPOSED BY THESE ELIGIBLE APPLICANTS HAVE TO TAKE PLACE EITHER IN THE ETJ OR WITHIN A COUNCIL DISTRICT.

PREVIOUSLY, IT HAD TO BE IN ONE COUNCIL DISTRICT.

AND THAT CUT OUT A LOT OF COMMUNITIES OF COLOR THAT HAD VENUES RIGHT OUTSIDE AT A DISTRICT IN THE ETJ.

SO AGAIN, REMOVING A BARRIER.

SO ONLY ONE APPLICATION FOR MUSICIAN BAND OR PROMOTER AND MUSICIANS MAY PERFORM IN MULTIPLE BANDS THAT RECEIVE AWARDS.

HOWEVER, THEY CAN ONLY LEAD ONE APPLICATION AS A BAND LEADER.

AND SO THAT WAS A QUESTION FROM GRAHAM ACTUALLY, IF THAT WOULD BE POSSIBLE.

AND SO, YEAH, THAT'S POSSIBLE BECAUSE A LOT OF, A LOT OF THESE MUSICIANS PLAY IN LOTS OF BANDS AND THAT'S JUST TOO MUCH TO MANAGE AND IT'S JUST NOT REALISTIC.

AND THIS IS TO SUPPORT ALL OF THE DIFFERENT ACTIVITIES HAPPENING IN AUSTIN.

SO YOU MUST BE 18 YEARS OLD TO APPLY.

AND CITY OF AUSTIN EMPLOYEES ARE NOT ELIGIBLE TO APPLY.

NEXT SLIDE PLEASE.

SO THIS IS AN AWARD BUDGET OF 2.3 MILLION.

AND THE REASON WHY YOU SEE TWO P 2.3 MILLION AND NOT 2.5 IS THAT WE'RE RESERVING SOME MONEY FOR AN ADMIN FEE FOR A THIRD PARTY, WHICH WE WILL GET TO SHORTLY.

SO WE'VE GOT WARDS ARE BETWEEN FIVE TO $10,000 THE FIRST YEAR, AND THE WAY THAT WE'RE GOING TO LOOK AT, HOW DO WE MAKE IT EQUITABLE? IS THAT THE NEXT YEAR YOU APPLY AND YOU'RE AWARDED THE AWARD WILL GO DOWN BY SOME PERCENTAGE FOR THE NEXT TWO YEARS, AND THEN IT COMES BACK UP AND YOU START THE CYCLE OVER AGAIN IN YEAR THREE.

SO THE FIRST DISBURSEMENT OF FUNDS IS 50% OF THE TOTAL AWARD UPON EXECUTION OF CONTRACT.

AGAIN, THAT'S FROM FEEDBACK THAT WE HEARD THAT 20% OR 30% JUST WASN'T ENOUGH TO GET THE DEPOSITS DOWN AND GET IT.

EVERYTHING YOU NEED TO START ADVANCING THE EVENTS AS PART OF THE CONTRACT.

AND THEN THE AWARDS WILL THEN BE PAID OVER A 12 MONTH CONTRACT.

AFTER THE 50%, YOU JUST DRAW DOWN FOR EXPENSES UNTIL YOUR NIGHT OF SHOW SETTLEMENT.

AND THE 10% FINAL, 10% IS PAID UPON RECEIPT OF THE FINAL REPORT.

SO ANY FUNDS NOT UTILIZED BY AWARDEES GOES RIGHT BACK INTO THE FUND FOR FUTURE APPLICANTS BECAUSE YOU DON'T, IF YOU DON'T NEED ALL OF THAT AWARD, LET'S SAY, OR 3000, YOU STILL HAVE 3000 IN THE TILL, AND YOU DID EVERYTHING YOU HAD PROMISED THAT THAT JUST GOES BACK AND BUILDS BACK INTO THE FUND.

NEXT SLIDE PLEASE.

SO HERE'S JUST MORE DETAILS ON THE ELIGIBLE EXPENSES.

THIS IS EVERYTHING THAT COULD GO INTO PUTTING ON AN EVENT OR, OR A SHOW, WHETHER IT'S IN A PARK OR A VENUE OR A SCHOOL OR A LIBRARY OR WHEREVER IT IS, THESE ARE THE TYPES OF EXPENSES THAT THE LIVE MUSIC FUND EVENT PROGRAM WILL PAY FOR.

NEXT SLIDE.

DO YOU HAVE ENOUGH TIME TO LOOK AT THAT? DO YOU WANT TO GO BACK? AM I GOING TOO FAST? CAUSE THERE'S A LOT THAT Y'ALL NEED TO LOOK AT THIS A LITTLE BIT LONGER.

IF WE GET LIKE A COPY OF IT, WE WILL GIVE YOU COPY.

KIM TRIED AND THE, OF COURSE PRINTER WASN'T HAVING IT.

YEAH.

YES, BUT WE WILL EMAIL IT TO YOU RIGHT AFTER THIS MEETING.

NEXT SLIDE PLEASE.

ALL RIGHT.

SO HERE IS THE SCORING CRITERIA.

THIS HAS, THIS LOOKS PRETTY MUCH THE SAME OF HOW WE'RE PRIORITIZING

[00:25:02]

THE SCORING.

SO PRETTY MUCH THE QUESTIONS WILL HAVE A CERTAIN ANSWER, WHICH WILL LEAD TO A CERTAIN SCORE.

AND SO WE WON'T HAVE THE NEED FOR PURE PANELS WITH A POTENTIAL THIRD PARTY TO GO AND WORK THROUGH THE SCORING.

IT'S VERY CUT AND DRY.

IF YOU ANSWER THIS WAY, YOU GET THIS POINTS.

AND SO IT'S STACKED IN SUCH A WAY OF DIVERSITY TO BUILD IN DIVERSITY INTO THE SCORING SO THAT WE HAVE A WIDE ARRAY OF SCORES PRIORITIZING BY RACIAL EQUITY, BY THE THREE OTHER CATEGORIES THAT ARE IMPORTANT AROUND LGBTQ DISABILITY COMMUNITIES AND WOMEN IDENTIFYING, AND THEN ADDITIONAL POINTS FOR THE TYPES OF ACTIVITIES WE WANT TO SEE IN PI.

AND THE REST OF THE POINTS ARE STANDARD POINTS BECAUSE WE WANT TO SEE PEOPLE COMPLETING THE WORK NECESSARY TO SHOW THAT YOU ARE READY AND UNDERSTAND EVERYTHING THAT GOES INTO PUTTING THE EVENT.

I'LL JUST HOVER THERE FOR JUST A LITTLE SECOND.

WE DO HAVE AN EVENT BUDGET TEMPLATE.

THAT'S YOU SEE THE SECOND TO THE END, WE'VE CREATED A INTERACTIVE TEMPLATE THAT APPLICANTS CAN USE.

IT'S VERY EASY.

THEY JUST PLUG IN THE NUMBERS AND IT DOES THE MATH FOR YOU.

YOU CAN BUILD IN ADDITIONAL REVENUE ON TOP OF YOUR EXPENSES AND ON TOP OF YOUR AWARD.

SO YOU CAN SEE HOW MANY TICKETS COULD I ALSO SELL TO DO X, Y, AND Z.

SO WE WILL HAVE TECHNICAL ASSISTANCE AVAILABLE FOR APPLICANTS TO NOT GO THROUGH ALL OF THESE QUESTIONS, MAKE SURE ALL THE DOCUMENTATION THERE AND TO FILL OUT THIS BUDGET TEMPLATE.

NEXT SLIDE PLEASE.

SO ELIGIBILITY DOCUMENTATION, THIS IS VERY SIMILAR TO THE TYPE OF DOCUMENTATION PREVIOUSLY AND ALSO TO THE CREATIVE WORKER GRANT.

SO YOU DON'T HAVE TO HAVE ALL OF THESE THINGS.

YOU JUST NEED TO HAVE A, FROM THESE THINGS, JUST INCLUDING THESE ARE YOUR OPTIONS.

YOU JUST HAVE TO SHOW AT LEAST TWO YEARS OF DOCUMENTATION TO PROVE YOU'RE ELIGIBLE AS A MUSICIAN LIVING IN THE AUSTIN AREA.

NEXT SLIDE PLEASE.

SO THE DOCUMENTATION REQUIREMENTS BESIDES ELIGIBILITY ARE AROUND THE I AND THE E OF PI.

SO FOR INNOVATIONS, SUCH SUPPORTING DOCUMENTS AS SCREENSHOTS AND ASSESSABLE WEBPAGES OF ONLINE PAYMENT SYSTEMS, SOCIAL MEDIA PLATFORMS, EQUITABLE HIRING PRACTICES OF LAYOUT WITH ADA COMPLIANCE AND ASSESSABILITY AND OUTREACH TO LBGTQ AND BIPAP AUDIENCES.

AND THIS IS DIRECTLY RELATED TO HOW, WHAT QUESTIONS WILL BE ASKED IN THE APPLICATION AND THEN ELEVATION AND COLLABORATION, EXECUTE AGREEMENTS, OR LETTERS OF INTEREST WITH BIPAP TALENT BUYERS, OR PROMOTERS EXECUTED AGREEMENTS OR LETTERS OF INTEREST WITH EMERGING BIPAP, TALENT, EXECUTE AGREEMENTS, OR LETTERS OF INTEREST WITH GLOBAL AND NATIONAL BRANDS TO HIGHLIGHT THE CONTRIBUTIONS OF BIPAP AUSTIN TALENT.

AND THEN ALSO THE DOWNLOADABLE EVENT, BUDGET TEMPLATE.

I JUST MENTIONED.

NEXT SLIDE PLEASE.

ALL RIGHT.

SO THAT'S THE END OF THAT PRESENTATION.

DO YOU HAVE ANY QUESTIONS OF WHAT WAS JUST PRESENTED TO YOU? AND WE WILL GET INTO THE THIRD PARTY DISCUSSION AFTER THIS PRESENTATION.

YES.

ORRIN, I HAVE A QUESTION.

I NOTICED THAT A FAIR COMPENSATION, ACCORDING TO THE CITY'S GUIDELINES WAS CONSIDERED AS ONLY 10% OF THE SCORE.

AND I THINK THAT ANY FUNDING THAT GOES TO PAY MUSICIANS NON-LIVING WAGE, THAT, THAT BOTHERS ME A LOT.

THAT SPECIFICALLY PROVIDING THE MONEY, HOW THAT REACHED, THEY GET ZERO POINTS UNLESS THEY PAY THE CITY OF AUSTIN STANDARD RATE OF PAY, WHICH IS 150 AN HOUR PER MUSICIAN, OR IF IT'S A CONTRACTOR, THE CITY OF AUSTIN, MINIMUM WAGE STANDARD, $15 AN HOUR.

SO THAT'S THE 10 POINTS.

IF THEY SAY, NO, I'M NOT GOING TO DO THAT.

THEY'RE NOT GOING TO GET THE POINTS, BUT THEY COULD STILL GET 90 POINTS IF THEY MEET ALL THE OTHER THINGS.

NO IT'S 10 OR NOTHING.

EITHER SAY YOU'RE GOING TO PAY THOSE STANDARD RATES TO PAY OR YOU DON'T.

AND SO IF YOU DON'T, YOU'RE NOT GETTING, I GUESS HE'S SAYING THAT LIKE HE COULD GET ALL THE OTHER POINTS AND STILL HAVE A HIGH SCORE.

IS THAT WHAT, YEAH, THERE'S OTHER POINTS.

THAT'S WHY IT'S A STACKABLE SYSTEM.

AND SO TO PRIORITIZE AGAIN, LEADING WITH RACE AND WITH OUR PRIORITY APPLICANTS, BUT THEN THERE'S THESE OTHER POINTS SPREAD THROUGHOUT THE SCORING SYSTEM OF WHERE YOU CAN GET POINTS.

IT DOES SEEM LIKE A FAIR QUESTION.

AND IS THERE A WAY TO JUST PULL THAT OUT OF THE SCORING SYSTEM ENTIRELY AND HAVE IT BE A REQUIREMENT THAT YOU'RE GETTING THIS MONEY AND YOU WERE GOING TO PAY PEOPLE FAIRLY THAT THERE'S NO.

YES, SIR.

OKAY.

YES.

I'VE WATCHED SHE'S HER TRUSTY PEN.

WE CAN MAKE THAT CHANGE.

NO PROBLEM.

ANY OTHER QUESTIONS? UH, THIS MIGHT BE A MOTION.

IS THERE, IS THERE A WAY THAT WE CAN MOVE, UH, THIS AS A DISCUSSION

[00:30:01]

WITH ALL THE MUSIC COMMISSIONERS TO THE NEXT MEETING? LIKE JUST TO LIKE, UM, DISCUSS EVERYTHING THAT WE JUST SAW HERE AT LENGTH TOGETHER AND KIND OF LIKE, JUST KIND OF NEAT THIS DOE YEAH.

WE USUALLY DO THAT AT THE END OF THE MEETING, LIKE MAKE SUGGESTIONS FOR THE NEXT MINUTE.

SO I'LL JUST PUT IT FURTHER IN THAT OR BRING IT BACK.

OKAY.

AND YOU'RE WELCOME TO MAKE DISCUSSIONS TODAY AS WELL, IF THERE'S ANYTHING SO THAT WE CAN MAKE THE CHANGES NOW, AS WE GO INTO THE NEXT STEPS, WE WANT TO KNOW AS MUCH FROM YOU GUYS NOW AS POSSIBLE OR IN THE NEXT WEEK.

AND YOU OF COURSE, CAN EMAIL ME OR KIM OR STILL YOUR THOUGHTS ABOUT ANY OF THESE CONTENT SO THAT WE CAN UNDERSTAND YOUR FEEDBACK HAS.

SURE, SURE.

I WANT TO MAKE CLEAR.

I WASN'T LIKE SAYING WE SHOULD LIKE MOVE ON OR ANYTHING.

WHAT I MEANT WAS LIKE ACTUALLY, YOU KNOW, CONTINUE HAVING THIS DISCUSSION AT THE NEXT COMMISSION MEETING, LIKE GUARANTEED HAVING THIS DISCUSSION AT THE NEXT MEETING.

SO, UM, I DO HAVE, UH, QUESTIONS ABOUT, UM, LIKE THERE'S A, LIKE, I GUESS PAY RATIOS BASICALLY.

LIKE, UH, IF YOU WERE, YOU KNOW, MAYBE YOU'RE THE PERSON PUTTING ON THE EVENT OR MAYBE YOU'RE THE PERSON THAT'S HEADLINING OR, YOU KNOW, UM, YOU'RE THE LEAD SINGER VERSUS THE PEOPLE THAT ARE GETTING PAID BELOW YOU OR, YOU KNOW, IN YOUR BAND.

UM, I THINK THERE NEEDS TO BE SOME KIND OF DISCUSSION OF EQUITABLE PAY, UM, THERE AS WELL.

AND ALSO, YOU KNOW, IF I'M GETTING 5,000 TO $10,000 THERE, NOTHING TO, UM, I GUESS IF I WERE AWARDED THAT MONEY TO BENEFIT THE CITY, THERE WOULD BE NO REASON WHY I PROBABLY WOULDN'T RENT OUT THE MOHAWK FOR, YOU KNOW, ON A FRIDAY NIGHT JUST TO, YOU KNOW, PROMOTE MY LATEST, YOU KNOW, MIX TAPE OR SOMETHING.

YOU KNOW, I JUST, I W I THINK THERE NEEDS TO BE, UM, CONVERSATIONS ABOUT A MORE HOLISTIC APPROACH TO THE WAY THAT THIS TO USE THESE FUZZES ARE GIVEN TO ARTISTS BY THE CITY, RIGHT? AND SO THAT'S WHERE YOU GET ADDITIONAL POINTS FOR CHOOSING LOCATIONS THAT FIT WITHIN THE PIE CONCEPTS, CORE PRINCIPLES.

AND SO THAT WAS OUR GOAL WAS THAT IF YOU PROPOSE THAT, THEN YOU'RE GOING TO HAVE TO DO THAT BECAUSE YOU GOT POINTS IN ORDER TO DO THAT.

AND SO WORKING IN VENUES THAT ARE OWNED BY PEOPLE OF COLOR, OR THAT ARE IN DIFFERENT PARTS OF THE CITY OUTSIDE OF THE DOWNTOWN, THERE'S ACTUALLY A SCORING POINT FOR EVENTS, NOT IN DISTRICT NINE, SO THAT WE COULD TRY TO MOTIVATE FOLKS TO BE CREATIVE ABOUT WHERE THEY WOULD WANT TO HAVE THESE EVENTS, NOT TO SAY YOU COULDN'T DO IT IN DISTRICT NINE DOWNTOWN IN RED RIVER.

THAT'S FINE.

IT'S JUST FOR THAT PARTICULAR CATEGORY, THAT STACKS POINTS WITHIN ONE OF THOSE PIE CATEGORIES, YOU JUST DON'T GET A PORTION OF THOSE POINTS.

SO WE TRY TO TAKE THAT INTO ACCOUNT, TO TREAT, YOU KNOW, CAUSE YOU HAVE TO DO WHAT YOU SAY YOU'RE GOING TO DO.

IF YOU SCORED FOR IT, THEN THAT'S WHAT WE'RE GOING TO EXPECT TO SEE WHEN YOU'RE ADVANCING YOUR SHOWS AND THEN YOUR FINAL REPORT.

AND THEN FOR THE EQUITABLE FUND AND THE EVENT TEMPLATE, THERE ARE PLACES OF WHAT EVERYONE WILL GET PAID AS FAR AS TALENT.

THE MINIMUM IS 150 AN HOUR PER MUSICIAN.

IF YOU HAVE A HIGHER GUARANTEE, THAT'S FINE.

YOU CAN ALSO SHOW HOW YOU'RE SELLING TICKETS OR SPONSORSHIPS TO HAVE A MUCH BIGGER BUDGET THAN WHAT THE CITY IS PROVIDING AND THAT THE CITY HAS.

AND THEN WE HAVE A COLUMN OF SHOWING HOW YOUR SHOP IS SPENDING THE CITY PORTION OF IT.

THAT'S NOT TO SAY THAT'S THE ONLY BUDGET THAT YOU'VE GOT.

AND SO THAT EVENT BUDGET TEMPLATE WILL HOPEFULLY EMPOWER PEOPLE TO SEE, OH, THIS IS WHAT I NEED IN ORDER TO DO THIS LEVEL OF EVENT AND THIS WAY.

AND SO THEY'LL HAVE ALL THAT INFORMATION BEFORE THE APPLICATIONS ARE DUE SO THAT THEY CAN START, THEY CAN PLAN MORE ACCORDINGLY.

LIKE IF I GET THIS AWARD AND I SELL 50 TICKETS OR 200 TICKETS, I CAN DO X, Y, AND Z.

AND SOME FOLKS MAY SAY, I'M ONLY DOING A $5,000 EVENT BECAUSE I'M NEW TO THIS AND I'M JUST GOING TO USE THIS TO GET STARTED.

THAT'S FINE TOO.

AND SO WE TRIED TO BUILD IN AS MUCH FLEXIBILITY TO SERVE THE APPLICANT THAT AND WHAT THEY COULD POTENTIALLY WANT TO DO.

EXCELLENT.

COULD YOU ELABORATE A LITTLE BIT ON YOUR, YOU GAVE THE SCENARIO OF SOMEBODY RENTING OUT THE MOHAWK IS A ONE-OFF AND THAT'S SOMETHING PREFERABLE WOULD BE SOMETHING MORE HOLISTIC.

CAN YOU GIVE AN EXAMPLE OF WHAT, UH, WHAT YOU HAVE IN MIND? YEAH.

LIKE, UM, YOU KNOW, I MEAN, THIS MAY, THIS MAY BE LIKE THE ULTIMATE IDEAL THING, BUT MAYBE LIKE A CONCERT FOR THE HOMELESS, YOU KNOW, OR, YOU KNOW, SOMETHING TO RAISE AWARENESS ABOUT AN ISSUE OR, UM, YOU KNOW, ANY OF THE, I MEAN, THIS IS TEXAS, RIGHT? SO, I MEAN, ANY, ANY KIND OF, YOU KNOW, ANYTHING ON THE POLITICAL SPECTRUM, YOU KNOW, PERHAPS SOMETHING TO JUST BRING AWARENESS TO, UM, YOU KNOW, UH, THE IDEA THAT MUSIC IS NEEDED AND IT'S IMPORTANT.

AND, YOU KNOW, IT'S NOT JUST ME OUT HERE, YOU KNOW, NEEDING TO MAKE MY MONEY BACK ON THE ALBUM BECAUSE I'M IN AN ALBUM CYCLE, YOU KNOW, LIKE IT'S SOMETHING LIKE THAT,

[00:35:01]

ERICA, WOULD THAT BE COVERED UNDER THE, LIKE THE ANIMATION THAT, THAT WOULD ENCAPSULATE PIE, YOU WOULD GET EXTRA POINTS ON EVERYTHING ON EVERY METRIC.

AND SO YOU WERE NATURALLY RISE TO THE TOP AS A PREFERRED ACTIVITY THAT WE WOULD WANT TO FUND, NOT TO SAY THAT YOU COULDN'T DO THOSE TYPES OF ACTIVITIES AT A VENUE AT RED RIVER AS WELL.

YOU WOULD JUST YOU'D GET THREE QUARTERS OF THOSE POINTS BECAUSE IT'S IN DISTRICT NINE.

AND THAT'S JUST BECAUSE WE HAVE TO THINK OF WAYS TO INSPIRE PEOPLE TO THINK CREATIVELY.

AND ALSO IF THEY WANT TO DO DOWNTOWN, THAT'S GREAT.

WE WANT TO SEE JUST THE TYPES OF EVENTS THAT WE'RE TRYING TO PRIORITIZE THROUGH PI THROUGH PRESERVATION, INNOVATION, ELEVATION, AND THE WHOLE POINT OF WHAT YOU GUYS BROUGHT TO STAFF TO PUT TOGETHER.

SO I THINK THAT VENUES ACROSS THE TOWN AND DOWNTOWN WILL HAVE AN OPPORTUNITY TO HOST THESE EVENTS.

AND SO IT'S EXCITING TO SEE WHAT WILL COME OF THIS, FOR SURE.

I JUST HAD ONE QUESTION.

I MEAN, IT'S ALL LOOKING REALLY GOOD.

IT'S VERY ROBUST AND THOROUGH, BUT, UH, THE, ABOUT THE 18 YEAR OLD LIMIT, UH, MAKES SENSE TO ME THAT AN ADULT WOULD APPLY, BUT, UH, IS, DOES THAT RESTRICT THE PAYMENTS AS WELL? IN OTHER WORDS, COULD YOU HAVE A 16 YEAR OLD IN YOUR BAND? THAT'S A QUESTION FOR STILL NOVIA.

YEAH.

THAT'S A PURCHASING QUESTION CAUSE WE'RE CONTRACTING.

AND SO YOU HAVE TO BE 18 YEARS OLD IN ORDER TO ENTER INTO A CONTRACT, BUT CORRECT.

AND THIS ACTUALLY CAME UP WHEN WE WERE TALKING ABOUT LIKE THE TIARA GIRLS, LIKE, OR THE OTHER BAND THAT IS UNDER 21 OR UNDER 18, YOU KNOW? SO THAT'S A GOOD QUESTION.

THANKS FOR REMINDING US.

AND WE WILL ASK.

OKAY, THANKS.

YEAH.

I MEAN, I WOULD THINK THAT THAT COULD APPLY TO EVENT STAFF TOO.

YOU COULD HAVE TEENAGERS WORKING IN, SO YEAH, THAT'S A GREAT QUESTION GROUND.

UH, ERICA, DID YOU WANT TO TALK A LITTLE BIT ABOUT, UM, THE FEEDBACK, HOW, HOW THIS CHANGED AFTER THE YOU RECEIVED AND REVIEWED THE FEEDBACK, THE COMMUNITY, THE, OH, THE BEST PART REALLY WAS US MOVING AWAY FROM YOU BEING A PROFESSIONAL MUSICIAN MEANT ONLY BEING A PROFESSIONAL MUSICIAN IN THE AUSTIN AREA.

THERE ARE IN, THIS WAS AGAIN, A BARRIER THAT WE DIDN'T INTEND UNTIL WE TALKED TO LOTS OF DIFFERENT FOLKS IN DIFFERENT COMMISSIONS WAS THAT THERE ARE A LOT OF PROFESSIONAL MUSICIANS THAT HAVE BEEN WORKING FOR DECADES THAT CAN'T GET A JOB IN AUSTIN.

SO THEY LIVE IS STILL IN THE AUSTIN AREA AND THEY WORK IN HOUSTON OR DALLAS OR WHEREVER IT IS.

AND SO WE, THAT'S A PROFESSIONAL MUSICIAN.

YOU WILL FIT THE ELIGIBILITY REQUIREMENTS.

YOU WILL HAVE THE DOCUMENTATION, YOU WILL LIVE IN THE MSA, YOUR ACTIVITIES HAVE TO TAKE PLACE IN THE ETJ.

AND SO THAT'S A GREAT OPPORTUNITY TO INVITE PEOPLE AND GIVE THEM THE RESOURCES THAT HAVE HAD TO WORK OUTSIDE OF AUSTIN TO HAVE MONEY, TO ACTUALLY DO THEIR EVENTS HERE AND TO DO NEW COLLABORATIONS.

AND WE'RE HOPING THAT THIS WILL GENERATE NEW INTEREST AND NEW COLLABORATIONS OF PEOPLE THAT HAVE BEEN LIVING IN AUSTIN FOR YEARS AS PROFESSIONAL MUSICIANS, BUT NEVER WORKING HERE.

SO THAT WAS A BIG ONE.

IT WAS THE MSA AND THOSE REQUIREMENTS.

WE WERE, WE DIDN'T REALIZE THAT'S A PERFECT EXAMPLE OF US NOT SEEING THE FOREST FOR THE TREES AND REALIZING THAT WE WERE PUTTING UP A BARRIER TO SEVERAL GROUPS OF PEOPLE.

YEAH.

THAT'S SIGNIFICANT.

WAS THERE ANYTHING ELSE YOU WANTED TO TOUCH ON THAT, KIM, CAN YOU THINK OF ANYTHING THAT WAS, I MEAN, THE MAIN THING WAS WHERE YOU LIVE AND WHERE YOU WORK.

AND THAT WAS A BIG CHANGE, NOT JUST FOR THIS PROGRAM, BUT FOR THIS NEXT PROGRAM WE'RE GOING TO DISCUSS IN OTHER RELIEF AND RECOVERY PROGRAMS WERE CHANGED FROM THE TIME THE PANDEMIC HIT TO NOW A YEAR AND A HALF LATER, WE HAD OUR VERY PRE PANDEMIC THINKING THAT WAS STUCK IN A CERTAIN WAY OF THINKING AT THE BEGINNING.

AND THAT HAS EVOLVED QUICKLY WITH A LOT OF DATA, A LOT OF OUTREACH, AND A LOT OF LESSONS LEARNED WITH THE MULTIPLE PROGRAMS THAT WE'VE HAD TO PUT FORTH IN THE LAST YEAR AND A HALF.

UM, AND YOU WENT THROUGH THE DOCUMENTATION AND IT WAS BROKEN DOWN IN TERMS OF THE PRESERVATION AND INNOVATION ELEVATION.

SO HOW DOES THAT IMPACT SCORING IF SOMEBODY, UM, YOU KNOW, IS SHOWING THAT THEY'RE DOING OUTREACH TO DIVERSE COMMUNITIES OR THEY, THEIR WEBSITE IS ACCESSIBLE, LIKE ALL THOSE THINGS, HOW DOES THAT IMPACT THEIR SCHOOL? SO IN ONE AREA LIKE INNOVATION, THERE'S A CERTAIN AMOUNT OF POINTS.

I THINK IT'S UP TO 15 AND THEN ELEVATION COLLABORATION'S UP TO 20.

CORRECT.

AND SO THERE ARE SEVERAL THINGS AND QUESTIONS THAT WE ASK IN THOSE AREAS THAT YOU COULD GET.

ONE OF THOSE QUESTIONS SCORED AND GET THE POINTS, OR YOU COULD GET ALL OF THEM DEPENDING ON WHAT YOUR EVENT IS, WHAT YOU'RE VISIONING AND HOW, AND THEN ANSWERING THE QUESTIONS AS SUCH.

SO THERE'S A STACKABLE.

SO THAT ANYTIME IT SAYS UP TO 20 POINTS UP TO

[00:40:01]

THAT'S SEVERAL QUESTIONS WHERE PEOPLE ARE ANSWERING AND THEY COULD GET ALL, OR NONE OF THE POINTS, THE ONES THAT ARE JUST 10 POINTS, THAT'S JUST SAYING IT DOESN'T HAVE AN UP TO IT'S A YES OR NO.

IF YOU GET THOSE POINTS.

AND I WANTED TO CIRCLE BACK TO SOMETHING THAT, THAT ORRIN HAD TOUCHED ON WHEN YOU FIRST PRESENTED THE FRAMEWORK, WHICH IS HOW, HOW ARE, HOW WILL THE EVENTS, THE INDIVIDUAL EVENTS BE EVALUATED, AND THEN HOW WILL THAT ROLE, HOW WILL THE, AND THEN I HAD ALSO BROUGHT UP THE IDEA OF, UH, PROGRAM EVALUATION MILESTONES, LIKE A SIX MONTH AND A 12 MONTH.

SO IS THAT BAKED IN? YEAH, SO THE CONTRACTS ARE PRETTY INTENSE OF WHAT WE HAVE EXPECTATIONS FOR AS FAR AS DELIVERABLE.

SO THERE'S GOING TO BE SEVERAL PRE-CONTRACT MATERIALS THAT WILL NEED TO BE IN PLACE EXCEPT FOR INSURANCE, BECAUSE WE UNDERSTAND YOU MAY NOT HAVE A LOCATION.

AND FOR US WHAT'S DIFFERENT THAN CULTURAL ARTS IS THAT YOU HAVE TO CONFIRM A VENUE OR A CONFIRM A PLACE BEFORE INSURANCE COMES.

BECAUSE A LOT OF TIMES IT'S COMING FROM THE VENUE AND NOT NECESSARILY A YOU AS AN ARTIST, CARING COMMERCIAL LIABILITY INSURANCE, AS YOU WALK AROUND EVERY DAY, WHICH YOU DON'T.

SO WE WILL HAVE PRE-CONTRACT MATERIALS AND WAYS TO GET BENCHMARKS, LIKE GETTING YOUR INSURANCE IN PLACE.

ONCE YOUR LOCATIONS CONFIRMED, WE WILL HAVE TECHNICAL ASSISTANCE TO WORK WITH THE APPLICANTS, WITH THEIR EVENT, BUDGET TEMPLATE, WHICH IS BASICALLY A WAY TO ADVANCE, HELP YOU ADVANCE YOUR EVENTS.

WE ALSO WILL HAVE ADDITIONAL TEMPLATES AROUND PRODUCTION SCHEDULES.

AND SO THERE IS ALSO A MARKETING TEMPLATE, BOTH FOR LOCAL AND TOURIST, LIKE TO MARKET, TO BOTH LOCALS AND TOURISTS WITHIN THE SAME MARKETING TEMPLATE.

AGAIN, FILLABLE DOES THE MATH FOR YOU, VERY EASY TO USE.

SO YOU WILL HAVE APPLICATION ASSISTANCE TO GET ALL OF THIS INFORMATION IN, BUT THEN YOU'RE GOING TO HAVE CASE MANAGEMENT AND CONTRACTOR ASSISTANCE FROM OUR TA PROVIDERS TO HELP YOU TO HELP ANSWER ANY QUESTIONS AS YOU'RE ADVANCING YOUR EVENTS.

SO PRE-CONTRACT MATERIALS GET ALL DONE, GET 50%, AND THEN IT WILL BE REIMBURSABLE FOR YOUR ELIGIBLE EXPENSES.

SO YOU HAVE TO ACTUALLY GO AND SPEND IT IN ORDER TO GET REIMBURSED FOR IT.

BUT WE'RE HOPING BY THAT POINT, EITHER TICKETS ARE STARTING TO GET SOLD, WHATEVER IS NEEDED TO HELP FRONT THOSE COSTS.

IT'S JUST EASIER FROM A MUSIC PERSPECTIVE.

CAUSE YOU KIND OF DON'T KNOW YOUR EXPENSES UNTIL THEY HAPPEN LIKE WEEK TO WEEK TO HAVE IT BE REIMBURSABLE AFTER THAT INITIAL 50%.

SO THAT IN ITSELF IS KIND OF BENCHMARK RELATED.

AND IF WE NOTICE AND KIM KNOWS THIS THROUGH SISEP, IF NOTICING IF SOMETHING IS NOT HAPPENING, WHERE'S THAT INVOICE, YOU KNOW, YOU'RE, YOU'RE GETTING OFF TRACK, THERE'S A PHONE CALL FROM US OR, YOU KNOW, TO HELP THAT CONTRACTOR STAY ON TRACK, THERE WILL BE TECHNICAL ASSISTANCE FROM A THIRD-PARTY TO HELP WITH THOSE SPECIFIC QUESTIONS AROUND ADVANCING THE EVENTS.

UM, WELL, THAT'S GREAT TO HEAR.

I MEAN, THAT'S A TON OF SUPPORT AND UM, I MEAN, I THINK THAT'S SOME GOOD.

YEAH.

I LIKE TO KEEP THINGS ON TRACK, BUT, UM, SO IN ADDITION TO THAT, LIKE FOR THE, WHEN THE EVENT ITSELF HAPPENS, IS THERE GOING TO BE A WAY TO GO BACK AND SAY LIKE, OKAY, YOU HAD OVER 50% ATTENDANCE OR YOU HIT YOUR BENCHMARKS AND THE CLUB WAS HAPPY OR THEY WOULD BE GLAD TO HAVE YOU BACK OR YEAH, IT CANCELED.

YOU GOT MOVED, YOU GOT BUMPED.

YEAH.

WE'RE GOING TO BUILD ALL OF THAT IN TOO.

IF YOU, IF THE CLUB MOVES OR IF THE SHOW GETS CANCELED, SOMEONE GETS SICK.

THAT IS BUILT INTO THE NATURE OF THESE CONTRACTS BECAUSE WE KNOW WE CAN EVEN EXTEND A CONTRACT IF WE HAVE TO, IN ORDER TO GET, YOU KNOW, TO WAIT FOR THAT EVENT TO PLAY OUT AT ANOTHER VENUE.

AND SO WE WILL WORK WITH YOU ON ALL OF THAT TOO, BECAUSE WE KNOW THAT YOU JUST DON'T HAVE CONTROL OVER EVERYTHING, ESPECIALLY IN THE MUSIC WORLD, WHEN YOU'VE GOT FIVE HOLDS ON A DATE AND YOU DON'T GET THAT DATE OR YOU GET PUSHED OFF.

SO, AND IS THAT DATA GOING TO BE SOMETHING THAT IS A COMMISSION WE CAN REVIEW? LIKE, I UNDERSTAND THAT YOU MIGHT NOT WANT TO CALL OUT LIKE INDIVIDUAL NAMES, BUT YOU MIGHT SAY EVENT X, YOU KNOW, HAPPENED ON THIS STATE AND THIS WAS THE WHOLE SCENARIO AND THIS IS HOW IT PLAYED OUT.

THIS IS HOW THE COMMUNITY REACTED, I'LL BE COMPILED SO THAT WE CAN AS A COMMISSION HELP.

YES.

SO WE'LL HAVE FINAL REPORTS FROM EACH CONTRACTOR ABOUT THEIR SPECIFIC EVENT, NOT ONLY A BUDGET, HOW WAS IT SPENT? WHO DID YOU MARK IT TO EXPLAIN US YOUR MARKETING? HOW DID YOU ATTRACT LOCALS? HOW DID YOU ATTRACT TOURISTS? ALSO, JUST, WE WANT TO SEE YOUR PAID ADVERTISING, YOU KNOW, WHO DID YOU TARGET? AND THERE WILL BE TRAINING TO HELP THEM.

THEY DON'T HAVE TO KNOW THIS RIGHT OFF THE BAT.

THIS WILL, WE'LL BE WALKING THEM THROUGH THIS TYPE OF BEST PRACTICES FOR SUCCESSFUL EVENTS.

AND SO ALL OF THAT WILL BE TIED INTO A FINAL REPORT TEMPLATE THAT EACH CONTRACTOR WILL HAVE TO PROVIDE AT THE END OF THE CONTRACT TO SHOW HOW THE EVENT WENT, HOW MANY PEOPLE SHOWED UP, WE WOULD LOVE

[00:45:01]

TO GET AS MUCH DEMOGRAPHIC INFORMATION ON THE AUDIENCE AS POSSIBLE.

THAT'S KIND OF SELF-REPORTING IS FROM AN AUDIENCE MEMBER PERSPECTIVE.

IF YOU'RE SELLING TICKETS, IT'S EASIER TO GET THAT DEMOGRAPHIC INFO.

THEN IF YOU'RE TAKING TICKETS OF MONEY AT THE DOOR, OR IF YOU'RE, IT'S A FREE SHOW.

AND SO THE AUDIENCE IS WE'LL HAVE TO FIGURE OUT THE BEST WAY OF TRACKING EXACTLY WHO SHOWED UP NIGHT OF SHOW, BUT WE CAN CORRELATE IT SOMEWHAT TO THE MARKETING BUDGET THAT WAS SPENT TO ATTRACT THE AUDIENCES AND ATTRACT TICKET BUYERS, OR JUST ATTRACT PEOPLE, RSVP PEOPLE TO SHOW UP.

SO, UM, YOU KNOW, WE HAVE TO SEE HOW IT GOES.

THIS IS THE INAUGURAL YEAR.

IT WILL, WE'RE GOING TO PROVIDE ALL THE SUPPORT WE CAN GET.

AND THEN AS THE NEXT YEAR COMES AROUND, YOU KNOW, WE IMPROVE, WE CHANGE IF WE HAVE TO, AND WE JUST KEEP BUILDING ON OUR SUCCESS.

SO YEAH, I'D LIKE TO KIND OF THROW THAT OUT TO THE REST OF THE COMMISSION TO SEE HOW THEY FEEL ABOUT IT.

LIKE IN MY MIND, UM, AT SIX MONTHS WE EITHER AS A FULL COMMISSION OR AS A WORKING GROUP, UM, GO THROUGH SOME OF THAT DATA AND SEE WHAT SEEMS TO BE WORKING, THROW OUT SOME COMMUNITY FEEDBACK JUST GENERALLY, HEY, HOW, HOW DOES THE COMMUNITY, THE MUSIC COMMUNITY FEEL LIKE HOW THIS HAS BEEN WORKING SO FAR, AND THEN WE TWEAK WHAT DOESN'T SEEM TO BE WORKING AND THEN EVALUATE AGAIN.

IT'S I MEAN, I'M NOT, I THINK THAT YOU GUYS HAVE DONE SO MUCH WORK TO PLAN THIS OUT.

SO I JUST, THAT IT'S SUCH A FLEDGLING PROGRAM.

I JUST WANT TO HELP THERE.

I WANT TO MAKE SURE THERE'S A MECHANISM THAT YEAH.

LIKE IF SOMETHING'S NOT WORKING HALFWAY THROUGH AND WE'RE LIKE AT A STANDSTILL, FOR SURE, LIKE WHAT DO WE NEED TO DO TO PIVOT TO MAKE THIS SUCCESSFUL? AND IF WE NOTICE THAT THAT'S HAPPENING, WE WILL FOR SURE ALERT YOU GUYS AND LET YOU KNOW THAT WE NEED TO PIVOT SOMETHING FOR A SPECIFIC REASON.

SO WE COULD LOOK AT THAT IN THIS INITIAL PILOT PERIOD, JUST CHECK-INS HOW'S IT GOING? AND THEN AT THE END OF THE FIRST CONTRACT PHASE, AS WE GO INTO , WE'LL HAVE A WHOLE HOST OF IDEAS FOR UPDATES AND IMPROVEMENTS OR, YOU KNOW, KEEPING CERTAIN THINGS JUST THE WAY IT IS.

AND SO WE'LL JUST, WE'LL DEFINITELY BUILD THAT IN, INTO THE PILOT YEAR.

ALL RIGHT.

SO I WOULD JUST SAY THAT THAT'S ODD US AS A COMMISSION, UNLESS ANYBODY DISAGREES.

AND I, I'M NOT ASKING FOR A FORMAL VOTE ON THIS PART OF IT.

MOST SOMEBODY THINKS THAT WE NEED TO DO THAT, BUT THAT, YOU KNOW, ONCE THE APPLICATION PERIOD OPENS AND, AND THE GRANTS ARE GOING OUT, THAT WE NEED TO, YOU KNOW, REMEMBER TO REQUEST INFORMATION FROM STAFF, YOU KNOW, GIVE THEM PLENTY OF LEAD TIME TO COME BACK AND DO YOUR REPORT.

AT SIX MONTHS, WE HAVE A WORKING GROUP READY TO GO THROUGH THOSE THINGS AND IN AN EFFICIENT WAY SO THAT WE CAN HELP STAFF.

UM, BUT I THINK THAT THAT'S REALLY KEY.

SO I DON'T KNOW.

DOES ANYBODY HAVE ANY, ANY FEELINGS ABOUT HOW ANYTHING ELSE ABOUT HOW THAT SHOULD WORK? YES.

I THINK SUNLIGHT IS A REALLY GOOD THING.

UH, I WILL, I, I WOULD FIND IT INCREDIBLY GRATIFYING TO SEE ALL OF THE REPORTS OR JUST A QUICK SUMMARY.

HERE'S WHAT WE DID THIS QUARTER.

THESE ARE THE EVENTS WE HAD.

AND ALSO WHILE WE'RE AT IT, WE SHOULD PUT ALL OF THESE EVENTS BEFORE THEY HAPPEN ON THE MUSIC COMMISSION WEBSITE SO THAT WE OURSELVES ARE AWARE.

AND FRANKLY I'D WANT TO GO TO JUST ABOUT EVERY SINGLE ONE OF THEM.

YEAH.

W WE'RE GOING TO BE HAVING SOME MARKETING PARTNERS ON TOP OF THE MARKETING AND TRAINING THAT WILL PROVIDE THE APPLICANTS.

THE CITY IS GOING TO DO A PAID INVESTMENT AS WELL IN MARKETING THESE EVENTS WITH VISIT AUSTIN AND THROUGH OTHER PARTNERS.

SO THERE WILL CERTAINLY BE LOTS OF ADDITIONAL MARKETING ON TOP OF IS JUST AN ADDITIONAL IN KIND FOR THE APPLICANTS.

IT'S JUST ON TOP OF WHAT THEIR AWARDS ARE.

UH, LIKE ONE, COUPLE, TWO SMALL QUESTIONS.

IT WAS TOO.

IT'S LIKE, IT'S REALLY EPIC.

IT'S, IT'S ON THE ZOOM.

I'M SORRY, ON THE ZOOM.

IT'S JUST, IT'S JUST LIKE, YOU KNOW, WE'RE ALL LIKE CRAMMED TO THIS SPACE AND IT'S JUST LIKE, WE'RE ALL THERE AND EVERYTHING, AND HERE IT'S JUST LIKE SO QUIET AND LIKE WE'RE JUST SOCIAL DISTANCE AND EVERYTHING.

IT'S, IT'S KIND OF WEIRD.

SO I'M, I'M STILL TRYING TO GET MY HEAD OUT OF ZOOM MODE, BUT ERICA, MY QUESTION.

SORRY.

UM, SO IN ORDER TO RECEIVE THESE FUNDS, YOU HAVE TO BE A VENDOR OF THE CITY.

IS THAT CORRECT? YEAH, THAT'LL BE PART OF THE APPLICATION PROCESS.

OKAY.

AND ARE LIKE, SO TO RECEIVE THE FUNDS, THAT WOULD BE A VENDOR TO YOU.

ARE YOU REQUIRED TO, UH, MAYBE WE TOUCHED ON THIS, BUT ARE YOU REQUIRED TO TAKE ON ANY GIG INSURANCE OR, UM, LIKE GIVEN KIND OF LIKE CORPORATE INSURANCE FOR THAT'S WHAT WE'RE DISCUSSING? IT SHOULDN'T BE THAT YOU SHOULDN'T BE CARRYING THAT'S A BARRIER TO CARRY ADDITIONAL INSURANCE THAT IS JUST NOT REQUIRED FOR THESE EVENTS, THE EVENT THAT THE INSURANCE IS REQUIRED AS COMMERCIAL LIABILITY OF THE VENUE OR THE PLACE THAT YOU WERE LEASING OR RENTING FOR THE EVENT, OR YOU WILL HAVE TO CARRY IT.

IF IT'S A SPECIAL EVENT IN A PARK AND YOU'RE ADVANCING

[00:50:01]

THE ENTIRE PRODUCTION SETUP, THEN YES, YOU WILL HAVE TO PURCHASE INSURANCE ON YOUR OWN.

THANK YOU SO MUCH FOR THAT.

HI, THANK YOU.

UM, I JUST HAVE A COUPLE OF QUESTIONS, UH, AND ALSO I REALLY APPRECIATE THE WORK THAT YOU GUYS HAVE DONE ON THIS.

UM, THIS IS IT'S, IT'S, IT'S A LOT AND IT'S REALLY GREAT.

UM, SO, UH, IS IT POSSIBLE FOR PEOPLE IF, IF THEY CAN KEEP THEIR OVERHEAD LOW, IS IT POSSIBLE FOR PEOPLE TO USE THIS MONEY TO PRODUCE IT LIKE AN EVENT SERIES? YEAH.

OH, THAT YOU CAN TOTALLY ENVISION THAT IN YOUR APPLICATION.

SO SAY YOU WANT $10,000.

YOU COULD ENVISION A RESIDENCY THAT GOES FOR TWO MONTHS AND YOU ALREADY HAVE A VENDOR ON A PARTNER ON BOARD AS FAR AS A PROMOTER AT LOCATION.

COME, COME TO THE APPLICATION WITH ALL OF THAT INFORMATION AND BUILD IT OUT.

YEAH.

UM, AWESOME.

AND THEN, UH, IF, IF YOU ARE GOING TO DO A VIRTUAL EVENT, UM, DID YOU, DO YOU GUYS HAVE KIND OF A LIST OF ALLOWABLE EXPENSE EXPENSES FOR THAT? BECAUSE I'M IMAGINING, LIKE IF SOMEBODY HASN'T, IT DOESN'T HAVE A LOT OF LIKE PROFESSIONAL LEVEL GEAR FOR FILMING AND, AND, AND AUDIO AND ALL OF THAT STUFF, MAYBE THEY'RE LIKE, GREAT.

THIS IS AN OPPORTUNITY FOR ME TO LIKE, BUY A BUNCH OF GEARS SO THAT I CAN, YOU KNOW, LIKE MAKE HIGH QUALITY VIDEO OR, OR WHATEVER.

AND MAYBE THAT'S A GOOD, YEAH.

ALL OF THOSE EXPENSES COULD BE USED FOR AN ONLINE EVENT.

AND WE ALSO WILL HAVE A PARTNERSHIP IN PLACE WITH PRE PRODUCTION PRODUCT PROVIDERS, NOT ONLY TO MAYBE TURN KEY A ONLINE STREAMED EVENT OR RECORDING EVENT, OR THEY COULD TRAIN YOU TO DO IT.

AND SO WE'RE BRINGING ON LIBRARY BEING ONE OF THEM THAT HAS CAPACITY HERE IN SOME OTHER CITY FACILITIES TO PROVIDE ASSISTANCE FOR ONLINE PERFORMANCE, PRODUCTION AND STREAMING, OR YOU COULD TAKE PART OF YOUR FUNDS OR HOWEVER YOU'RE PAYING EITHER THE CITY FUNDING FUNDING, OR HOWEVER, WHATEVER SPONSORSHIP YOU MAY HAVE AND GET A CONTRACTOR TO DO THAT FOR YOU.

BUT IF YOU WERE TO DO IT YOURSELF, JUST TO, SO YOU COULD, YOU KNOW, I'M JUST THINKING LIKE IT IN THE MIND OF THE OPPORTUNITY, OPPORTUNIST LIKE, COOL.

LIKE I CAN DO THIS AT MY HOUSE AND I CAN, IF I GET A $10,000 GRANT FOR ONE VIRTUAL PERFORMANCE, THEN I CAN BUY SOME REALLY NICE GEAR FOR MYSELF AND TRY MYSELF.

YOU KNOW, I'M JUST SAYING, ACTUALLY YOU HAVE ANY MECHANISM IN THE, YEAH.

THE CAPITAL EXPENSES AREN'T ALLOWED.

SO YOU WOULDN'T BE ABLE TO GO BUY A CAMERA AND A NEW COMPUTER AND SOFTWARE, AND YOU WOULD HAVE TO REALLY LOOK AT A PRORATED USE OF THAT, OF THOSE EQUIPMENTS FOR THIS PARTICULAR EVENT.

UM, SO YEAH, BECAUSE THESE ARE CONTRACTS FOR SERVICES AND HOT, IT'S NOT AN ALLOWABLE HOT USE FOR CAPITAL EXPENSES.

THAT'S WHAT I FIGURED.

I JUST DIDN'T KNOW IF THAT EXPLICIT.

AND THEN ANOTHER QUESTION I HAD WAS, UM, YOU, YOU GUYS SEEM TO HAVE SOME REALLY GOOD MARKETING RESOURCES IN PLACE.

DO YOU, WHAT IS YOUR PLAN TO MARKET THE, THE PROGRAM ITSELF AND MAKE SURE THAT, UH, THESE, THESE UNDERREPRESENTED COMMUNITIES GET THE WORD OUT THAT THESE, THAT THIS PROGRAM EVEN EXISTS.

SO THERE WILL BE A MARKETING SPEND COMMITMENT ON TOP OF THIS, THAT'S COMING FROM, YOU KNOW, ANOTHER PART OF THE LIVE MUSIC FUND THAT WE'VE ALREADY SAVED $50,000 A YEAR TO PROMOTE THE CONTRACTORS PROMOTE THESE EVENTS.

IT COULD BE THROUGH VISIT AUSTIN, BUT ALSO COULD BE THROUGH DO 5, 1, 2 AUSTIN CHRONICLE UNIVERSITY OWNED.

YOU KNOW, WE COULD DO PAID PLACEMENTS ACROSS THE CITY TO REACH AS MANY PEOPLE AS POSSIBLE BECAUSE AGAIN, THE AUDIENCE SHOWING UP TO THE EVENT IS JUST AS IMPORTANT AROUND EQUITY AS THE PEOPLE PERFORMING AND THE PEOPLE ORGANIZING THE EVENTS.

SO THE CITY WILL DO A SPEND, YOU KNOW, JUST FOR MUSIC, IT'S 50,000 TO DO AN ADDITIONAL SPEND, TO WORK, TO DO WITH EITHER VISIT AUSTIN OR WITH VISIT AUSTIN AND OTHERS.

AND THERE COULD BE SOME ADDITIONAL JUST MARKETING PROMOTIONAL PARTNERSHIPS THAT COULD FORM OUT OF THIS THAT AREN'T NECESSARILY PAID, BUT THEY'RE PARTNERSHIPS.

AND WE CAN ALSO, YOU CAN ALSO, THE APPLICANTS CAN LEVERAGE THOSE, THESE DOLLARS TO GET BETTER MARKETING PARTNERSHIPS ACROSS THE BOARD FROM AN INCOME PERSPECTIVE.

SO WE WILL BE DOING IT AS A, WE WON'T BE MARKETING THE PROGRAM AS A CITY PROGRAM, LIVE MUSIC FUND EVENT PROGRAM, BUT THERE WILL ALSO BE SPINS THAT ARE GOING TO BE, YOU KNOW, WE WANT TO PROMOTE WHAT THE ARTIST IS PROMOTING, WHAT THE VENUE IS PROMOTING.

WE CAN SHARE THAT AND MAKE SURE THAT WE'RE AMPLIFYING THE TYPE OF MESSAGING THAT'S COMING FROM THE EVENT ITSELF.

[00:55:04]

I HAVE ONE MORE QUESTION IF THAT'S OKAY.

UM, IS THERE ANY PART OF THE SCORING CRITERIA THAT TAKES INTO ACCOUNT THIS MIGHT BE BAKED INTO THE PIE PIE QUALIFICATIONS, BUT DOES, IS THERE ANYTHING THAT TAKES INTO ACCOUNT THE TYPE OF VENUE THAT IS PROPOSED? YEAH.

SO THAT'S PART OF THE PI ACTIVITIES OF LOCATION.

IF YOU KNOW THAT SPECIFIC QUESTIONS ARE, IS YOUR COLLABORATING PROMOTER, 51% BIPAP IS THE VENUE THAT YOU ARE RENTING 51% MORE BIPAP OWNED.

THOSE ARE ADDITIONAL POINTS THAT CAN BE HAD WITHIN THE PIE CATEGORIES.

AND SO THERE'S ALL DIFFERENT WAYS TO STACK POINTS THROUGHOUT THE SCORING SYSTEM AND WHICH IS OUR INTENT BECAUSE WE WANT TO SEE, I D I DIVERSITY WELL WITH THE MIND OF REALLY PRIORITIZING WITH RACE AND OUR FOUR PRIORITY CATEGORIES.

SO, UM, YES.

SO THERE WILL BE POINTS FOR A WHITE LED ORGANIZATION TO GET POINTS FOR THAT IN OTHER PARTS OF THE SCORING, FOR INSTANCE, FOR A WHITE, A WHITE MUSICIAN OR A WHITE PROMOTER, I GUESS, I GUESS THIS IN ADDITION, I GUESS IT'S KIND OF PART OF THIS QUESTION.

UM, OH MAN, I LOST MY THREAD.

UM, I'LL COME BACK TO YOU.

OKAY.

YEAH.

YEAH.

WHAT'S THE TIMELINE ERICA FOR THE APPLICATIONS.

SO WE'LL, LET'S GET THROUGH TO THIS ONE AND THEN THE THIRD PARTY AND I'LL EXPLAIN TIMELINE CAUSE THEY'RE CONNECTED AND IT WILL BE VERY SOON THE GOAL IS THIS FALL.

AND SO, BUT IT'LL MAKE MORE SENSE ONCE WE'RE FINISHED WITH THESE, I DID HAVE JUST ONE OTHER QUESTION THEN I'LL LET YOU IN YOUR CHAIR, BUT SO I MEAN, EVERYTHING YOU'RE PROPOSING, THAT SOUNDS AMAZING.

IT'S SO MUCH SUPPORT REVIEW, UM, MARKETING, ALL OF THAT.

IS THAT LIKE, ARE YOU GUYS HANDLING, LIKE IT WAS ALL THAT STAYING IN EDD? ARE YOU ADDING STAFF OR, I MEAN, I'M JUST CURIOUS, CAUSE IT SOUNDS LIKE A TON OF WORK.

YEAH.

SO THE APPLICATION, AND WE'LL TALK ABOUT THAT WITH A THIRD PARTY OF WHAT WE HAVE THE ABILITY TO GET A THIRD PARTY TO DO FOR US AND WHAT IN-HOUSE, WE'RE GOING TO HAVE TO DO BECAUSE OF THE CITY CONTRACTING PERSPECTIVE OF THE HOT FUNDS.

AND SO WE'LL GET TO THAT WHEN WE DISCUSS THE THIRD PARTY SLIDES.

AND SO NEOVIA HAS SOME THOUGHTS THERE SUPPORT FOR US TOO.

SO AS I LOOK AT HER, HI, I'M JUST, I SHOULD HAVE ASKED THIS QUESTION.

PROBABLY HER COMMISSION READING BALCO TOO, BUT I'M JUST CURIOUS, WHAT WAS THE THOUGHT PROCESS AROUND THE FIVE TO 10 FEE AMOUNT? IS IT JUST OPTIMIZING REACH OR HOW DID YOU APPROACH THAT NUMBER THOUGH? I'M SORRY, I DIDN'T.

HOW DID YOU APPROACH THE FIVE TO 10 K GRANT NUMBER? I WAS JUST CURIOUS ABOUT THE THOUGHT PROCESS ROLE IS BECAUSE WE ONLY HAVE $2.3 BILLION WHEN WE FIRST THOUGHT THAT PRE PANDEMIC.

AND WE WERE THINKING ABOUT THIS, WE WERE THINKING UP TO $50,000 FOR BIG FESTIVAL EVENTS AND LARGE, BIG SCOPE EVENTS THAT WHERE THE ELIGIBILITY WOULD BE EXPANDED BEYOND JUST INDIVIDUALS, BUT BECAUSE OF THE PANDEMIC AND THE CRUSHING BLOW TO HOT TAX REVENUE INTAKE, WE'RE GOING TO START SMALL BECAUSE WE ARE FOCUSING ON MUSICIANS AND INDEPENDENT, SMALL, INDEPENDENT PROMOTERS, AND FIVE TO $10,000 SEEMED LIKE A REASONABLE AMOUNT OF MONEY FOR AN INDIVIDUAL OR ONE BAND TO USE FOR AN EVENT OR A SERIES OF EVENTS.

IT'S STILL A GOOD CHUNK OF CHANGE.

YEAH.

YEAH.

I AGREE.

I'M IN FOR THE TIMES.

I THINK IT MAKES SENSE.

I THINK EVENTUALLY IT WOULD, IT WOULD PROBABLY NEED TO BE ABLE TO DO SOMETHING A LITTLE BROADER THAN THAT, DEPENDING ON WHAT PEOPLE MAKE OUT OF THAT.

YEAH.

CAUSE YOU CAN SELL TICKETS.

THERE ARE OTHER, AND WE WILL HELP, YOU KNOW, CAUSE THIS IS A PROFESSIONAL DEVELOPMENT EXERCISE AS WELL AS AN AWARDING OF A CONTRACT.

WE WILL SHOW PEOPLE HOW, YOU KNOW, IF YOU SELL THIS MANY TICKETS OR HAVE YOU THOUGHT OF SPONSORSHIPS TO HELP OFFSET ADDITIONAL COSTS SO YOU CAN HAVE A BIGGER EVENT.

THANK YOU.

AND JUST DECLARE BY AN INSURANCE THING THAT SCOTT WAS ASKING ABOUT ANY LICENSED VENUE IN TOWN IS ALREADY REQUIRED BY LAW TO HAVE LIABILITY INSURANCE AND LOOK SO THAT THAT WEIGHT WOULD NOT BE ON THE MUSICIAN ONLY IF THEY'RE ON AN UNLICENSED VENUE WITHIN INSURANCE.

YES, EXACTLY.

OR IF IT'S A VENUE THAT HAS A DIFFERENT USE AND YOU NEED TO GO THROUGH IT LIKE A SPECIAL EVENT PERMIT, THEN THERE'S ALL KINDS OF THINGS THAT GO INTO THAT INSURANCE WISE.

BUT WE HAVE THE AUSTIN CENTER FOR EVENTS ON STANDBY TO ANSWER ANY QUESTIONS THERE.

AND THEY HAVE BEEN, WE'VE BEEN KEEPING THEM UP TO DATE, JUST TALKED TO THEM TODAY ABOUT THIS CONVERSATION HAVING TONIGHT.

AND THEY'RE LOOKING FORWARD TO HELPING PEOPLE OUT WHEN THEY, IF THEY NEEDED A SPECIAL EVENT PERMIT.

COOL.

THANKS.

[01:00:04]

THIS MIGHT BE A PART OF THE TIME I DISCUSSION, BUT I'M JUST, I'M CURIOUS, KIND OF PIGGYBACK ON OUR FAN CHARLOTTE'S QUESTION, BUT JUST HOW, UM, HOW THAT SUPPORT IS GOING TO WORK.

YOU KNOW, HOW, HOW FOLKS ARE GOING TO GET THE PRE, YOU KNOW, CONTRACT SOMEONE THAT'S NEVER