Link

Social

Embed

Download

Download
Download Transcript


[00:00:08]

UM, THIS IS THE

[CALL TO ORDER]

NOVEMBER MEETING OF THE CITY OF AUSTIN MUSIC COMMISSION, AND WE'RE GETTING STARTED AT 6 35.

HOLD THIS, I HAVE A COMMISSIONER AND A COMMISSIONER AL ME IS ON THE WAY.

AND THEY HAVE COMMISSIONER STRICKLAND MAHAN REMOTELY, AND WE ALSO HAVE DAVID GRAY AND US IN THE ECONOMIC DEVELOPMENT.

SO WE WILL START WITH MUSICAL PERFORMANCE.

SO WE HAVE OUR TALENTED FOLKS THIS EVENING.

YOU'RE COMING FROM DISTRICT TWO, SO I'M GONNA HAND IT OFF TOT COMMISSIONER.

GOT IT.

HI.

UH, GREAT TO SEE YOU ALL.

GREAT TO SEE YOU ALL TO SEE YOU.

UH,

[MUSICAL PERFORMANCE Kevin Flatt]

TONIGHT WE HAVE KEVIN FLAT JOINING US.

UH, KEVIN WAS BORN AND RAISED IN ARLINGTON, TEXAS, UH, AT AN EARLY AGE WITH A HELP FROM A MUSICAL AND SUPPORTING FAMILY.

BEGAN TO LEARN TRUMPETING GUITAR, UH, WITH YEARS OF EXPERIENCE AND KNOWLEDGE FROM TEACHERS SUCH AS KIM CALLOWAY, RAY SAKI, JEFF HELMER, JOHN MILLS, RON WESTRAY, AND DENNIS DODSON.

KEVIN'S BECOME A SUCCESSFUL FREELANCE MUSICIAN, AND HE'S LIVED IN AUSTIN FOR 20 YEARS.

UM, HE NEEDS TO BE A WELL KNOWN AND ESTABLISHED MUSICIAN ON CALL FOR TRUMPET, FLU HORN, GUITAR, AND HORN ANGELS.

KEVIN PLAYS REGULARLY WITH HIS GROUP K FRIENDS, GREAT MATCHMAKER, LOVE AND HAPPINESS PDA.

DEREK DAVIS, A TOWN GIFT DOWN MESS, MESSIER.

DAVE MADDEN DELI.

ETON IS CURRENTLY MUSIC DIRECTOR AND OTHER FREELANCE OPPORTUNITIES.

UH, KEVIN'S PLAYED WITH MANY GREAT BANDS AND MUSICIANS, DUMPS TO FUNK SPOON.

WHAT MADE MILWAUKEE FAMOUS BAND OF LINE? HORNS, BOOMBOX.

ATX TO EAT, EAT.

JIMMY'S CURTIS LEE, THAT'S JAMES WALKER, DON HARVEY, AND A IS RED.

TAIKA JONES.

DAVE SHIRT, NOW JAZZ ORCHESTRA.

AUSTIN BIG BAND, NARO BAND, UH, AUSTIN POPS, AUSTIN SYMPHONY, BIG BAND, MANY OTHERS.

UH, AND HE HAS AN ALBUM RELEASE THIS FRIDAY AT HALF STEP, UH, AT NINE 30.

AND SHOULD WE, SHOULD WE HEAR HIS TUNE? AND THEN MAYBE WE CAN TALK TO KEVIN A. LITTLE BIT IS STARTED,

[00:06:35]

UH, ANSWER ANY QUESTIONS.

SO, LAUREN, DO YOU WANNA ASK ANY QUESTIONS? YOU SIT RIGHT THERE.

YEAH.

COOL.

BEAUTIFUL.

YEAH.

, JAZZ, BABY.

.

YOU WANNA GO? UHHUH.

AWESOME.

WELL, THANKS.

THAT WAS BEAUTIFUL.

THANK YOU SO MUCH.

.

WAS THAT ONE OF YOUR ORIGINAL TUNES? UH, YES.

IT'S, UH, ONE OF MY ORIGINAL TUNES, UH, WRITTEN FOR, UH, MY LATE DOG, ACTUALLY.

UH, AW.

PASSED AWAY 2017, BUT HE HAD A LONG, LOVELY LIFE.

UH, HENCE THE NAME OLD PS .

OLD POPPERS.

THAT'S BEAUTIFUL.

YEAH.

IS THAT TUNE GONNA BE ON THE, THE ALBUM? UH, THAT'S ACTUALLY A SINGLE THAT GOT RELEASED, UH, VERY EARLY, UM, UH, FROM THE ALBUM.

I ACTUALLY RECORDED EVERYTHING IN 2019 RIGHT BEFORE THE PANDEMIC HIT.

WOW.

AWESOME.

AND, UH, YOU KNOW, HAD TO HOLD OFF , OBVIOUSLY, FOR A LITTLE BIT.

YEAH.

UM, AND THEN A COUPLE OF THE PLACES THAT I, I PLAY AT REGULARLY, ACTUALLY CLOSE DOWN DUE TO THE PANDEMIC.

MM-HMM.

.

SO I HAD TO KIND OF RELOCATE AND FIGURE OUT SOME PLACES TO PLAY SOME SHOWS AND DO SOME STUFF BEFORE, UH, I WANTED TO RELEASE THE ALBUM.

AND, UH, FINALLY FOUND A NICE HAPPY HOME AT HALF STEP AND, UH, DECIDED TO MAKE IT HAPPEN.

SO HERE WE ARE NOW, .

AWESOME.

THAT'S GREAT.

WELL, CONGRATULATIONS ON, UH, THAT PROJECT COMING TO FRUITION.

CAUSE THAT'S A, YEAH.

THANK YOU SO MUCH.

THAT'S A LONG TIME TO HAVE TO WAIT TO HAVE YOUR MUSICAL BABY COME INTO THE WORLD.

UM, WELL, AWESOME.

UH, WELL, I WAS GONNA ASK YOU, SO SINCE, SINCE YOU'VE LIVED IN AUSTIN FOR 20 YEARS, UM, AND YOU'VE SEEN A LOT OF THE CHANGES AND, AND, UH, YOU'VE BEEN A PART OF THE SCENE THROUGH ALL OF THAT, BUT YOU SEEM TO TO TO COMMENT WITH A LOT OF OPTIMISM ON THESE THINGS.

UH, AND I'M CURIOUS WHAT YOUR, WHAT YOU THINK, UH, ARE SOME OF THE THINGS YOU BELIEVE WILL KEEP THE MUSIC SCENE THRIVING AS AUSTIN CHANGES? AND LIKE, WHAT KEEPS YOU ROOTED HERE AND WHY DO YOU STAY, THAT SORT OF THING.

WELL, I THINK BEING, BEING A MUSICIAN AND ESPECIALLY BEING A FREE TIME FULL, YOU KNOW, FULL-TIME, UH, FREELANCE MUSICIAN, UH, IN THIS TOWN, UH, IS JUST DIFFICULT.

IT'S HARD TO DO.

UH, IT'S HARD IN ANY CITY.

UM, BUT I THINK ONE OF THE THINGS THAT MAKES, MAKES AUSTIN SO GREAT, UM, IS JUST HAVING SUCH A GREAT LARGE COMMUNITY OF, UH, JUST GREAT MUSICIANS, JUST FANTASTIC PEOPLE.

MM-HMM.

, UH, THERE'S PEOPLE ON THAT I KNOW FROM THE BOARD THAT I'VE ACTUALLY WORKED WITH HERE.

UH, AND, UH, YOU KNOW, IT'S, IT'S GOOD TO SEE FAMILIAR FACES ANYWHERE I GO, YOU KNOW? UH, AND, AND IT'S SO WONDERFUL TO, UH, JUST KIND OF KNOW THAT OUR VOICES ARE, YOU KNOW, BEING HEARD MORE AND MORE.

UH, AND WE'RE, AND WE'RE ALL WORKING TOGETHER KIND OF FOR THE SAME CAUSE JUST TO, YOU KNOW, UH, GET FAIR WAGES, UH, AND, AND JUST CONTINUE TO LIVE HERE AND THEN IN THE CITY THAT WE LOVE, YOU KNOW? UH, BUT YEAH, IT'S, IT'S VERY DIFFICULT.

AND I THINK THE THING THAT JUST KEEPS ME GOING IS JUST GENERALLY JUST, JUST EVERYBODY BEING SO, SO HEARTFELT, UH, WITH THE MUSIC AND, UH, JUST WITH THE COMMUNITY AND HOW MUCH WE STICK TOGETHER, YOU KNOW, WITH, WITH EVERYTHING THAT'S GOING ON,

[00:10:01]

EVERYBODY.

THERE'S SO MUCH SUPPORT IN SO MANY DIFFERENT GROUPS OF, OF, YOU KNOW, FRIENDS AND OTHER BANDS AND EVERYTHING ELSE AS LONG AS, UH, AS WELL AS, UH, UH, SUPPORT FROM THE CITY AND SUPPORT FROM NON-PROFITS LIKE HAM AND SIMS, UH, THAT I'VE ACTIVELY USED FOR MANY YEARS.

UM, AND, AND VERY APPRECIATIVE OF THOSE AS WELL.

SO THOSE KIND OF THINGS, UH, COMMUNITY AND, AND JUST THE SUPPORT WITH EVERYBODY JUST KEEPS ME HERE.

MM-HMM.

.

THAT'S GREAT.

WELL, AGREED.

.

I FEEL THE SAME.

THAT'S GREAT.

UM, SO REPRESENTING DISTRICT TWO, UM, IS THERE ANYTHING SPECIFICALLY AS A RESIDENT OF DISTRICT TWO THAT YOU'D LIKE TO SHARE THAT WOULD, YOU KNOW, HELP MAKE OUR LIVES AS MUSICIANS THERE MORE SUSTAINABLE OR? UH, I THINK SOME OF THE THINGS, UH, THAT ARE, THAT, THAT I LIKE ABOUT DISTRICT TWO, UM, IS THAT THERE'S, I I'M SEEING MORE AND MORE KIND OF VENUES POP UP HERE AND THERE WITH PEOPLE BEING WILLING TO ACTUALLY DO SOME LIVE MUSIC, WHICH IS GREAT.

UH, THAT'S BEEN, LIKE I SAID BEFORE, THAT'S KIND OF BEEN AN ISSUE FOR ME WHERE IT'S, YOU KNOW, PLACES HAVE CLOSED DOWN THAT WERE, THAT WERE KIND OF STAPLES HERE.

UH, WE SEE THAT MORE AND MORE THROUGHOUT THE CITY.

MM-HMM.

, UM, UH, RESIDENTIAL, YOU KNOW, THINGS BEING POPPED UP AND PLACES BEING CLOSED MM-HMM.

, AND THAT'S TOUGH.

THAT'S JUST TOUGH FOR, YOU KNOW, ANYBODY, ANY, ANY, YOU KNOW, SMALL BUSINESSES TRYING TO RUN ANYTHING IN TOWN.

UM, SO JUST ANY KIND OF SUPPORT FOR THOSE KIND OF PLACES.

ANY, YOU KNOW, UM, UH, ANY, ANY PLACE THAT JUST REALLY WANTS TO BE A MUSIC VENUE AND REALLY WANTS TO SUPPORT LIVE MUSIC, I THINK WE SHOULD LEAN INTO THAT A LITTLE BIT HARDER.

UH, AND, AND, UH, I DON'T KNOW, JUST HAVE SOME SORT OF BENEFITS FOR, FOR SOMEBODY THAT'S WILLING TO ACTUALLY, YOU KNOW, SACRIFICE SOME OF THEIR MONEY AND PAY SOME OF THESE MUSICIANS IN TOWN.

THAT'S FANTASTIC.

UH, AND NOT JUST, YOU KNOW, DUMPING 'EM SOME CHANGE, YOU KNOW, FROM THE BAR OR WHATEVER ELSE.

YOU KNOW, IT'S LIKE TRUE GUARANTEES, ACTUAL PAYMENT, YOU KNOW? MM-HMM.

, UH, I THINK THAT'S A HUGE THING.

UH, JUST AS WELL AS, JUST AS FAR AS, UH, THE KIND OF THE NON-MUSIC THING IN DISTRICT TWO.

UM, THE COST OF LIVING IS DEFINITELY GOING UP EVERYWHERE.

UH, AND I THINK FOR THE FIRST TIME IN A COUPLE YEARS, I'M ACTUALLY STARTING TO SEE IT, UH, IN DISTRICT TWO.

MM-HMM.

, UH, FROM JUST THE NEIGHBORHOOD THAT'S AROUND.

UH, MY PLACE THAT I'M CURRENTLY RENTING, UH, HAS GONE UP ALMOST DOUBLE IN ABOUT TWO YEARS, AND IT'S BEEN PRETTY ROUGH.

UH, AND, AND MY RENT WILL GO UP IN FEBRUARY, UH, JUST AS MOST PEOPLES WILL, YOU KNOW? UM, AND, YOU KNOW, I CAN MAKE IT WORK.

I'M GONNA MAKE IT WORK, YOU KNOW, I LOVE THE CITY.

I LOVE, I LOVE PLAYING MUSIC HERE, AND I'M GONNA STAY HERE AS LONG AS I CAN, .

UH, BUT YEAH, IT'S GONNA, IT'S GONNA COST SOME WORK AND SOME TIME, YOU KNOW, TO MAKE IT HAPPEN.

SO, UH, YEAH.

ANYTHING WE CAN DO TO HELP OUT WITH, WITH THE COST OF LIVING IN THIS CITY IS ALWAYS A CONCERN, YOU KNOW, AND SOMETHING THAT, THAT, YOU KNOW, I'M WILLING TO TALK ABOUT, UH, OPENLY AND, YOU KNOW, HOPEFULLY GET SOME SUPPORT FOR YEAH.

SO, YEAH.

, THANK YOU SO MUCH.

THANKS.

YEAH, THANK YOU.

UM, WELL LET, YEAH, LET'S JUST MAKE SURE WE HAVE THE DETAILS ON YOUR, ON YOUR RELEASE SHOW ON FRIDAY, I THINK IT IS.

YES.

YES.

UH, THIS FRIDAY, 1111, UH MM-HMM.

, UH, IT'S AT A HALF STEP DOWN ON RAINY STREET.

MM-HMM.

, UH, THEY'RE GREAT VENUE.

I LOVE, UH, PLAYING THERE.

IT'S VERY KIND OF LIVING ROOM, CHILL VIBES AND EVERYTHING ELSE.

UM, UH, MY GROUP WILL BE PLAYING THERE, UH, FROM NINE 30 TO MIDNIGHT.

UH, SO IF YOU'RE A MUSICIAN AND YOU GOT A GIG, YOU KNOW, WE'RE PLAYING TILL MIDNIGHT.

WE MIGHT PLAY A LITTLE BIT LONGER, YOU KNOW, WE MIGHT HOLD OUT.

UH, SO COME OVER AFTER YOUR GIG, UH, AND, UH, YOU KNOW, COME OUT AND SUPPORT.

IT'S GONNA BE A REALLY GOOD TIME.

WE'RE GONNA PLAY STUFF FROM THE ALBUM PLAY STUFF THAT'S NOT FROM THE ALBUM.

UH, I DO HAVE OTHER ORIGINALS AS WELL.

UM, AND, UH, YEAH, WE'RE REALLY LOOKING FORWARD TO IT.

UH, IT'S A, IT'S A GREAT HAPPY HOME OVER THERE AND, AND CAN'T WAIT FOR FRIDAY.

AWESOME.

AWESOME.

ALL RIGHT, WELL, GREAT CHOICE.

THANK YOU SO MUCH, KEVIN.

THAT WAS, WE REALLY APPRECIATE YOUR INSIGHTFUL COMMENTS AND YEAH, EVERYBODY HAD THE, HAD THE HALF STEP ON FRIDAY.

THAT SOUNDS REALLY GOOD TO ME.

MM-HMM.

SO, THANK YOU, THANK YOU FOR BEING PART OF OUR MUSIC COMMUNITY AND FOR COMING AND LETTING US DO THIS LITTLE MINI INTERVIEW WITH YOU, SO, YEAH.

YEAH.

THANK YOU SO MUCH.

I'M HONORED.

OKAY.

YEAH, YOU CAN HAVE, YOU CAN GO BACK TO YOUR SEAT.

THANKS, .

THANKS, KEVIN.

UM, WE, WE HAVE ACTUALLY WORKED TOGETHER IN DAWN HARVEY'S BAND.

IT'S ALWAYS FUN TO JAM WITH YOU.

THANKS FOR YOUR MUSIC.

YAY.

THE OTHER CIRCLES TOO, I THINK THE VALLEJO AND WHATNOT.

SO IT'S, IT'S ALWAYS BEEN FUN.

WE'VE BEEN, WE WORK TOGETHER THROUGH DIFFERENT MUSIC STYLES AND DIFFERENT HAIRSTYLES.

.

THANK YOU.

ALL RIGHT, FANTASTIC.

UM, OKAY.

[PUBLIC COMMUNICATION: GENERAL]

WELL, NEXT THING WE HAVE, UH, IS OUR PUBLIC COMMUNICATION.

WE HAVE ONE SPEAKER HERE TONIGHT.

UH, JESSICA GEIGER FROM THE LBJ SCHOOL, SO, UH, NOPE.

OH, YOU JUST SIGNED IT.

OKAY.

OKAY.

WELL, YOU HAVE TO TALK NOW, CUZ YOU SIGNED THE WRONG SHEET, .

NO, THAT'S GREAT.

YEAH, I WAS LIKE, BECAUSE WE WERE INTRODUCED EARLIER AND I WAS LIKE, AH, SHE JUST WANTS TO GET UP HERE.

I WAS LIKE, COOL.

UM, THEN WE WILL MOVE

[APPROVAL OF MINUTES]

[00:15:01]

AHEAD TO APPROVAL OF THE MINUTES, SO HOPEFULLY EVERYBODY'S HAD A CHANCE TO TAKE A PEEK AT THOSE OPTION TWO.

KIM MC CARSON PUT TOGETHER FOR US.

SHE SENT THEM EARLIER THIS WEEK.

SO ANYBODY LIKE TO MOTION? DO WE HAVE A MOTION TO APPROVE? I DON'T KNOW IF WE HAD A MOTION IN A SECOND ALREADY.

WHO MADE THE MOTION? REYNOLDS.

OKAY.

AND THEN SCOTT, YOU SECOND COMMISSIONER STRICKLAND SECONDS.

OKAY, GREAT.

SO THE MINUTES FROM, UH, THE OCTOBER MEETING ARE APPROVED AND, OKAY.

SO GO,

[2. Discussion and possible action following Visit Austin staff presentation on marketing. ]

UH, TO OUR NEXT AGENDA ITEM, OUR FIRST DISCUSSION ITEM, AND THAT'S DISCUSSION AND POSSIBLE ACTION FOLLOWING A PRESENTATION FROM VISIT AUSTIN.

AND WE HAVE OMAR ZAO HERE TO TALK TO US ABOUT, UH, THE MARKETING SPECIFICALLY, UM, THAT ARE MUSIC, YOU KNOW, SOME OF THE MUSIC STUFF.

SO YEAH, GO AHEAD AND COME ON UP AND I WANNA HEAR ABOUT IT.

ALRIGHTY.

HOW IS THIS? YEAH, WE CAN HEAR YOU.

GREAT.

YOU'RE GOOD.

ALL RIGHT, GREAT.

WELL, HELLO EVERYONE.

UH, MY NAME IS OMAR LASANO.

IT'S A PLEASURE TO, TO SEE SOME FAMILIAR FACES AND ALSO TO, TO MEET Y'ALL.

UM, UH, I'M THE DIRECTOR OF MUSIC MARKETING WITH VISIT AUSTIN.

I'VE BEEN WITH THEM FOR ABOUT SEVEN YEARS NOW, UM, AND HAVE REALLY LOVED MY JOB AND BEING ABLE TO WORK WITH A LIVE MUSIC COMMUNITY HERE.

AND, UM, MY WHOLE GOAL OF THIS CONVERSATION, UM, AND PRESENTATION IS, UH, THAT Y'ALL WALK AWAY WITH A GOOD UNDERSTANDING OF THE WAY THAT WE WORK WITH LIVE MUSIC, THE WAY WE PROMOTE LIVE MUSIC, AND ENGAGE WITH THE COMMUNITY.

AND, UH, FEEL FREE TO WAVE ME DOWN FOR ANY QUESTIONS, UM, AS WE GO ALONG, OR WE CAN WAIT TILL THE END, HOWEVER.

COOL.

AWESOME.

UH, FOR THOSE OF YOU, I KNOW A LOT OF YOU ARE FAMILIAR WITH VIS OF AUSTIN AND, UM, YOU KNOW, THE GENERAL STRUCTURE, BUT, UM, FOR, FOR, FOR COMMISSIONERS WHO MAY NOT BE, UM, VISIT AUSTIN IS A PRIVATE NONPROFIT C6 TRADE ORGANIZATION.

UM, WE'RE CONTRACTED BY THE CITY OF AUSTIN TO MARKET AUSTIN NATIONALLY AS A PREMIER, UM, VISITOR, UH, BUSINESS AND LEISURE TRAVEL DESTINATION.

UM, AND AS, AS A HEAD OF THE MUSIC OFFICE, WE HAVE A SIMILAR MISSION.

UM, AND, UH, IT IS THROUGH THE LENS OF LIVE MUSIC.

UM, SO REALLY HOW DO WE MARKET AUSTIN AS A LIVE MUSIC CAPITAL OF THE WORLD, UM, THROUGH CAMPAIGNS, EVENTS, UM, MUSICIAN BOOKINGS AND CONTENT.

UH, WE ALSO, UM, WORK WITH LOCAL STAKEHOLDERS VERY CLOSELY, UM, TO ENSURE COLLABORATION AND REALLY THAT THERE IS, UM, THAT BOTH INDUSTRIES, UH, FROM TOURISM, HOSPITALITY TO LIVE MUSIC ARE REALLY COMMUNICATING WITH EACH OTHER, AND THAT THEY'RE BOTH MUTUALLY UNDERSTANDING THE IMPACT OF, OF EACH OTHER'S WORK HERE IN THE DESTINATION.

ONE OF OUR, UH, ONE OF OUR MAIN, UM, PROGRAMS, UMBRELLA PROGRAMS THAT WE REALLY RUN A LOT OF OUR, OUR, OUR MUSICIAN BOOKINGS FROM IS OUR HIGHER IN AUSTIN MUSICIAN PROGRAM.

THIS IS A FEATURE AVAILABLE ON OUR WEBSITE, UM, FOR FREE.

AND, UH, ESSENTIALLY WE REFER, UM, AUSTIN BASED ACTS TO CONVENTIONS, MEETING GROUPS, AND VARIOUS OTHER EVENT PLANNERS.

UM, YOU CAN, IF YOU'RE AN ARTIST IN AUSTIN, UH, AND, UH, YOU WANNA SIGN UP, OUR, OUR DATABASE IS FULLY INCLUSIVE, UH, AND WELCOMING, SO YOU CAN SIGN UP ON OUR WEBSITE.

UH, WE HAVE MORE THAN 800 ARTISTS, UH, AND PERFORMANCE OF THEIR BASE HERE IN AUSTIN.

UM, OUR, WE LIKE TO KEEP IT DIVERSE, SO WE HAVE A 26 GENRES THAT ARE REPRESENTED, UM, IN ADDITION TO, UH, EVENT BOOKINGS, WE ALSO LICENSE MUSIC PHOTOS, COMPENSATE ARTISTS FOR APPEARANCES AND CONTENT AND CAMPAIGNS.

AND, UH, AS MENTIONED, UM, WE DON'T TAKE A FEE OFF OF THE ARTIST OR OFF OF, UM, THE CLIENTS.

SO THIS IS A REALLY GREAT COMPLIMENTARY FEATURE AND, UH, A BIG EFFORT ON OUR END TO MAKE SURE THAT MUSICIANS HERE ARE GETTING BOOKED.

THAT'S A LITTLE CRO IS IT POSSIBLE TO, UM, TO ADJUST? YEAH, NOT SURE WHY THAT HAPPENED.

ANYWAY, UH, I WANTED Y'ALL TO SEE, UH, A GOOD SNAPSHOT OF, UM, OF OUR PROGRAM, OF OUR HIRING AUSTIN MUSICIAN PROGRAM OVER THE LAST SEVEN YEARS.

UM, AND, UH, ESSENTIALLY, UM, WE'RE REALLY HAPPY THAT WE, UH, OVERCAME THE, THE PANDEMIC SLUMP.

UH, YOU COULD SEE IN 20 AND 19 THAT NUMBERS WERE A LITTLE LOWER, BUT THIS YEAR WE HIRED 128 MUSICIANS, UH, YOU KNOW, FOR A TOTAL PAYOUT OF 219,000 THAT WENT DIRECTLY TO AUSTIN MUSICIANS.

UM, AND OVER THE LAST SEVEN YEARS, WE'VE ACTUALLY BEEN ABLE TO, UM, HIRE, UM, UH, 950 MUSICIANS, UM, TOTALING 1.4 OVER 1.4 MILLION, UH, IN MUSICIAN PAYOUT, UH, THROUGHOUT THE PAST SEVEN YEARS.

SO, WE'RE REALLY HAPPY WITH THIS PROGRAM.

THIS IS, UM, YOU KNOW, FROM VISIT AUSTIN EFFORTS.

THIS IS THIRD PARTY EFFORTS.

THIS IS CONVENTION GROUPS COMING IN.

THIS IS, UH, ALL THE WAYS, UH, IN TERMS OF LIVE PERFORMANCE, UM,

[00:20:01]

YOU KNOW, MUSIC LICENSING AND, UM, AND, AND, UH, CONTENT APPEARANCES THAT WE'RE SUPPORTING, UH, AND COMPENSATING LOCAL LIVE MUSIC.

ONE OF THE SERIES EVENTS THAT WE DO THAT WE'RE REALLY, UH, PROUD OF IS, UH, OUR LOCAL AND LIVE SERIES.

UM, OUR AUSTIN VISITOR CENTER IS ON FOURTH AND RED RIVER.

AND, UH, IT'S A KEY TOUCHPOINT FOR VISITORS.

UM, OFTEN IT'S THE FIRST PLACE THAT VISITORS STEP INTO, UH, TRYING TO NAVIGATE THE CITY AND THE COMMUNITY.

UM, SO, OR LOOKING FOR TOURS OR THINGS TO DO AROUND THE CITY.

UM, SO LOCAL AND LIVE HAPPENS TWO TIMES A YEAR.

IT'S A CRAFT ARTISAN VENDOR MEETS, UM, YOU KNOW, LIVE MUSIC, UH, EVENT.

AND, UH, IT BENEFITS OUR VISIT AUSTIN FOUNDATION, UM, WHICH DOES, UH, SCHOLARSHIPS AND, AND, AND ALL SORTS OF GREAT STUFF FOR FOLKS IN THE HOSPITALITY AND TOURISM COMMUNITY.

UM, DURING SOUTH BY, WE HOSTED SEVEN DAYS OF LIVE MUSIC, UM, AT OUR VISITORS CENTER.

AND THE FALL EDITION TOOK PLACE THIS PAST MONTH.

WE FEATURED 12 ARTISTS, UH, OVER THE YEAR, UM, SOME REALLY GREAT DIVERSE UP AND COMING TALENT, UM, THAT WE'RE HAPPY TO HAVE IN OUR SPACE.

AND WE'LL CONTINUE TO DO THIS, UH, MOVING FORWARD.

UH, IN THE SUMMER OF 2020, UH, WE ACTUALLY USE SOME OF THAT, UH, YOU KNOW, DOWNTIME TO FIND WAYS THAT WE CAN, UM, REALLY COMMUNICATE WITH VISITORS, ESPECIALLY AROUND OUR MUSIC SCENE, UH, YOU KNOW, A LITTLE BIT MORE, UH, OPTIMIZED.

UM, SO WE, WE OVERHAULED OUR MUSIC SCENE PAGE ON OUR WEBSITE.

UM, YOU KNOW, KEY, KEY UPDATES INCLUDED, UH, A NEW LANDING PAGE MUSIC EVENTS BLOG, AND REALLY DID SOME COOL STUFF WITH MUSIC VENUES.

WE'D CREATED A WHOLE NEW MUSIC VENUE GUIDE.

UM, WE WORKED IN PARTNERSHIP WITH THRESHOLD 360, UH, AND GOOGLE, UH, TO REALLY WORK WITH A LOT OF SMALL BUSINESSES AND VENUES, UH, ESPECIALLY AS VENUES WERE, WERE, WERE DOWN, UH, YOU KNOW, DURING THAT TIME, UM, TO REALLY HELP THEM RAMP UP SPECIFICALLY WITH 360 GUIDED VIDEOS THAT WOULD GO ON TO GOOGLE LISTINGS, AS WELL AS, UH, AS WELL AS OUR PAGE AND, UM, UH, OUR MUSIC VENUE GUIDE AND INTERACTIVE MAPS.

SO, UH, THIS HAS DEFINITELY HELPED OUT A LOT OF FOLKS, ESPECIALLY IN, UM, ESPECIALLY IN A CLIENT AND PRIVATE EVENT STANDPOINT.

THIS IS SUCH A GREAT TOOL TO HAVE.

SO WE HELPED OUT A LOT OF LIVE OF MUSIC VENUES, UM, IN 2020.

AND, UM, WE ALSO HAVE OUR AUSTIN, UH, ICONIC AUSTIN MUSIC MICROSITE THAT WE BUILT OUT.

ONE THING THAT, UH, A LOT OF FEEDBACK THAT WE GET, UM, IS, ESPECIALLY FOR PEOPLE WHO ARE CASUALLY INTERESTED IN LIVE MUSIC OR VISITORS WHO MAY HAVE NEVER REALLY EXPERIENCED A CONCERT, IS WHERE DO YOU START? YOU KNOW, I THINK A LOT OF US, ESPECIALLY WHO ARE IN THE COMMUNITY, HAVE, UH, A LOT OF GREAT IDEAS AND PLACES THAT WE THINK ARE SO OBVIOUS, UM, TO CHECK OUT.

BUT, UH, IT'S REALLY INTIMIDATING FOR AVERAGE VISITOR TO BREAK DOWN THE LIVE MUSIC COMMUNITY, UH, ESPECIALLY TO KNOW WHERE TO GO.

SO, UM, THE WHOLE GOAL WITH THIS WAS REALLY TO MAKE IT DIGESTIBLE, UM, MAKE, UH, MAKE THE USER EXPERIENCE SEAMLESS ON OUR MUSIC SCENE WEBSITE, UM, AND BREAK IT DOWN BY GENRE, ESPECIALLY FOR THE ICONIC AUSTIN MUSIC MICROSITE.

WHAT THIS DID WAS, UH, BREAKDOWN, UM, AUSTIN MUSIC INTO, UH, YOU KNOW, A GOOD HANDFUL OF GENRES AND, UM, AND TALKED ABOUT PLACES WHERE YOU CAN SEE THAT TYPE OF MUSIC, WHETHER IT'S BLUES OR SOUL, R AND B, AMERICANA, UH, FOLK MUSIC, YOU KNOW, PUNK, UH, HIP HOP, UH, YOU NAME IT.

UM, AND, UH, AS, AS, AS WELL AS PEOPLE THAT YOU CAN, AS WELL AS, UH, ACTIVE PERFORMERS THAT YOU CAN CHECK OUT, UH, WHO ARE, WHO ARE PERFORMING THOSE IN THOSE SPACES.

UM, AND HAD A LITTLE BIT OF A HISTORY DIVE, UM, TO, YOU KNOW, REALLY PAY TRIBUTE TO SOME OF THE GREAT PLACES THAT, UH, THAT WERE PIVOTAL IN MAKING AUSTIN, UH, YOU KNOW, THE DEVELOPMENT OF THOSE TYPES OF SOUNDS IN THE CITY.

SO WE HAD 154% INCREASE IN OUR PAGE VIEWS THROUGH THIS IN THE PAST YEAR, YOU KNOW, THROUGH THIS DEVELOPMENT.

SO 537,000 PAGE VIEWS INCREASE OVER THE PAST YEAR.

AND, UH, I'D ENCOURAGE Y'ALL TO GO CHECK IT OUT AND GIVE US YOUR, YOUR FEEDBACK, UM, AND, AND, UH, AND, AND SEE HOW IT WORKS FOR YOU.

SO IN 2000, UH, SPRING OF 2020, UM, CONVERSATIONS WERE INITIATED, UH, BETWEEN, UH, VISIT AUSTIN, UM, COUNCIL MEMBER TOVO AND HER, UH, AND HER STAFF, UM, AND THE CITY OF AUSTIN MUSIC ENTERTAINMENT DIVISION FOR WHAT WOULD BE A TWO PART CAMPAIGN, UM, THAT WOULD, UH, GO ON TO BENEFIT, UH, AUSTIN MUSICIANS AND WOULD BRING THE PANDEMIC.

UH, COUNCIL RESOLUTION WAS ADOPTED IN APRIL 2ND, 2020, UH, WITH REALLY THE OBJECTIVES, UM, YOU KNOW, US, US BEING PRIMED TO BE A VISITOR RESOURCE, AND, AND, AND WITHIN THE, THE LENS OF OUR MISSION, UH, HOW DO WE DRIVE TRAFFIC AND ENGAGEMENT, LEVERAGING THESE CHANNELS, UH, THAT ARE ALREADY A REALLY GREAT VISITOR RESOURCE, UM, TO DRIVE REFERRALS, UH, TO AUSTIN ARTISTS

[00:25:01]

AND VENUES, AND HOW DO WE REALLY LEVERAGE, UM, PENT UP DEMAND, REBUILD VISITOR TRUST? YOU KNOW, WITH VENUES BEING THE FIRST TO CLOSE AND THE LAST TO OPEN, PEOPLE WERE STILL AFRAID TO BE IN BIG CROWDS.

SO HOW DO WE, HOW DO WE REINSTILL VISITOR TRUST IN ONE, VISITING OUR CITY, BUT TWO, EXPERIENCING LIVE MUSIC DURING THAT TIME? SO THAT'S WHAT THIS, UH, CAMPAIGN WAS REALLY ABOUT.

UH, THE OUTCOME OF THOSE CONVERSATIONS, UH, UH, IN, IN PARTNERSHIP WITH MUSIC ENTERTAINMENT DIVISION, UH, WAS AN INTEGRATED DIGITAL CAMPAIGN.

UM, AND THIS IS REALLY UTILIZING OUR TRAFFIC DRIVERS, YOU KNOW, OUR CHANNELS, UM, THROUGH A TARGETED AD CAMPAIGN IN MEDIA BUY.

WE ACTUALLY WORKED WITH A LOCAL PARTNER, ORANGE 1 42.

UH, THEY'RE EXPERTS IN, UH, IN TARGETING AS WELL AS MEDIA BUYING.

UM, AND WE WORKED WITH, UH, SOME DRIVE MARKETS LIKE DALLAS, FORT WORTH, HOUSTON, AND SOME FLY MARKETS, UM, THAT, UH, HAVE DIRECT FLIGHT PATHS TO AUSTIN, AND ALREADY WERE SHOWING, UH, SOME REALLY GREAT, UH, DATA NUMBERS IN TERMS OF THE WAY THAT THEY WERE TRAVELING IN.

UM, AND WE LOOKED FOR SORT OF OUR TARGET, UH, OUR TARGET VISITOR IN THOSE CROWDS.

AND, YOU KNOW, WE HAD A LOT OF REALLY GREAT DIVERSITY SEGMENTS IN TERMS OF THE BUCKETS THAT WE WERE TRYING TO, UH, PULL FROM.

AND THAT INCLUDED LGBTQ, UM, UH, AS WELL AS, UH, BLACK AND, UM, AFRICAN AMERICAN, UM, YOU KNOW, PACIFIC ISLANDER, UH, AND A AND, AND AMERICAN ASIAN, UH, REALLY TRYING TO, UH, TO ALSO MAKE SURE THAT THE, THAT THE FOLKS THAT WE'RE MARKETING TO AND THAT WE WANT TO COME IN, UM, ARE DIVERSE.

UM, AND UTILIZING A, A NUMBER OF TACTICS SUCH AS RETARGETING, UM, NATIVE ADVERTISEMENTS, UH, AS WELL AS, UM, SOME REALLY COOL ONES SUCH AS GEO FN, COOL ONES SUCH AS GEOFENCING, MUSIC VENUES IN TARGET MARKETS.

SO THAT WAS WORKING WITH, UM, YOU KNOW, EVERYTHING FROM REGENCY, UH, UH, IN SAN FRANCISCO AT TALIA HALL AND CHICAGO TO, YOU KNOW, REALLY GEOFENCING THESE VENUES, UH, AND ACTUALLY FOLLOWING AUSTIN ARTIST TOURS, UM, THROUGH WHEN THEY PERFORMED AT THOSE SPACES.

AND THEN THE ATTENDEES AND PEOPLE WHO WALKED BY IN THOSE NEIGHBORHOODS WERE THEN RETARGETED WITH CONTENT TO GET FOLKS INTERESTED IN EXPERIENCING MUSIC IF THEY'RE IN A CITY THAT'S ALREADY EXPERIENCING, UH, SOME GREAT AFFINITY FOR, UH, FOR, UH, FOR VISITING, UH, AUSTIN.

AND THEN THEY LOVE LIVE MUSIC, AND THEY'RE GOING TO CHECK OUT AN AUSTIN ARTISTS, WELL, HOPEFULLY THAT HELPS THEM, UH, INTO TRIP PLANNING.

UM, WE ALSO USE, UH, SOCIAL MEDIA, ORGANIC AND PAID.

UM, AND REALLY THIS WAS GUIDING, UH, FOLKS THROUGH, UH, PLACEMENTS IN, UH, YOU KNOW, POPULAR DOMAINS, WHICH I'LL, I'LL, I'LL GIVE Y'ALL SOME SNAPSHOTS HERE IN A SEC.

TO, UH, TO OUR, OUR HUB, UH, WHICH ESSENTIALLY, UH, WAS OUR REVAMPED MUSIC WEBSITE.

UM, ALONG WITH, UH, A MUSIC, HEALTH AND SAFETY HUB.

WE WORKED WITH FOLKS LIKE RED RIVER CULTURAL DISTRICT AND THEIR SAFE AND SOUND PROGRAM, UH, TO REALLY COMMUNICATE, UH, YOU KNOW, SOME GREAT SAFETY STANDARDS, UH, TO VISITORS, UH, SO FOLKS CAN FEEL COMFORTABLE, UH, EXPERIENCING MUSIC IN A SAFE WAY.

UM, WE ALSO, UH, INCLUDED HIRING AUSTIN MUSICIAN BANNERS.

WE WANTED TO GET SOME MUSICIANS BOOKED, UH, THROUGH THIS CAMPAIGN AS WELL.

AND THE GOAL BEING TO ONE, PROVIDE, UH, YOU KNOW, SOME REALLY GREAT RESOURCES FOR, UH, POTENTIAL VISITORS, UH, WHO'VE ALREADY SHOWN A TON OF AFFINITY, UH, FOR VISITING AUSTIN AND LIVE MUSIC.

UM, AND THEN HAVING THEM CLICK OUT TO ARTIST WEBSITES, ARTIST SOCIALS, AND VENUE WEBSITES.

SO, HERE'S SOME OF THE, SOME OF THE CAMPAIGN WE WENT LIVE WITH.

UM, AND THESE ARE THE RESULTS FROM THE 2021 RECOVERY CAMPAIGN.

THIS HAPPENED FROM AUGUST, UH, AND OCTOBER, UH, THROUGH DECEMBER OF, UH, OF 2021.

UH, WE REACHED AND, UH, WERE ABLE TO SECURE MORE THAN 9 MILLION BRAND IMPRESSIONS.

MORE THAN 36,000 WEBSITE CLICKS, MORE THAN 20,000 MINUTES SPENT ON OUR WEBSITE, WHICH, UM, YOU KNOW, THESE, FOR US, CONVERSIONS ARE ANYTHING OVER TWO MINUTES.

SO THE MORE TIME THAT, THAT, UH, POTENTIAL VISITORS SPENDING ON OUR WEBSITE, THE MORE LIKELY WE'VE SEEN THAT THEY WILL PLAN A TRIP.

UM, SO THE RESULTS FROM DIRECT ARTISTS AND VENUE REFERRALS, AND THESE, AGAIN, ARE, UM, POTENTIAL VISITORS AND USERS CLICKING OUT FROM OUR WEBSITE TO AN ARTIST WEBSITE AND OR TO A VENUE ARTIST, UH, TO A VENUE PAGE AND THEIR TICKETING PLATFORM.

UH, WE SECURED, UH, 31,636 REFERRALS, UH, DIRECT TO ARTIST WEBSITES AND VENUE WEBSITES.

AND, UH, FROM WHEN WE DID THE UPDATE TO THE WEBSITE, THAT WAS ACTUALLY 55,963, UH, THAT'S FROM MAY TO DECEMBER.

SO JUST SO YOU GET AN IDEA OF, OF NUMBERS AND TRAFFIC THROUGH THAT, THAT TIME.

AND WE JUST FINISHED THE 20 20 22, UH, RECOVERY CAMPAIGN.

UH, THIS IS SOME OF THE CREATIVE WE WENT LIVE WITH.

UM, WE WORKED WITH ZE AND, UH, AND GINA CHAVEZ, UM, UH, TO PUT THESE, UH, PLACEMENTS IN REALLY GREAT, UH, HIGH TRAFFIC DOMAINS WITH, UH, WITH, WITH OUR, YOU KNOW, TARGET DEMOGRAPHIC

[00:30:01]

AND, UM, POTENTIAL VISITOR.

UM, WE ALSO DID, UH, THREE PAID SOCIAL ARTIST TAKEOVERS WITH AUSTIN MUSICIANS, WHICH I'LL TALK TO YOU A LITTLE BIT ABOUT HERE IN A SEC.

UM, 7.1 MILLION, UH, BRAND IMPRESSIONS, AND, UH, 20,000, UH, OVER 20,000 WEBSITE CLICKS AND, AND 4,397 CONVERSIONS.

AGAIN, PEOPLE SPENDING MORE THAN TWO MINUTES ON THE SITE, UH, FLIPPING THROUGH MULTIPLE PAGES, AS WELL AS, UM, FOLKS THAT REQUESTED GUIDES, UM, OR WERE DEMONSTRATING BEHAVIORS THAT WE RECOGNIZE AS, UH, POTENTIAL TRIP PLANNING.

SO I WANTED TO GIVE Y'ALL SOME SCREENSHOTS OF PLACES WHERE, WHERE THESE PLACEMENTS, UM, POPPED UP.

UH, SOME REALLY GREAT DOMAINS, UH, ALREADY, WHERE, WHERE, WHERE FOLKS ARE, UH, CONSUMING CONTENT ALREADY, UM, AND HAVE, YOU KNOW, DEMONSTRATED THESE AFFINITY ITEMS, UH, YOU KNOW, LIVE MUSIC, AGE GROUP, UM, YOU KNOW, INCOME, YOU NAME IT.

UM, SO, UH, UP TOP YOU'LL SEE, UH, AN EXAMPLE OF A NATIVE, UH, OF A NATIVE ADVERTISEMENT, UH, PLACEMENT.

THE MUST SEE AUSTIN BANDS, AS WELL AS SOME DYNAMIC BANNERS, UM, THAT, THAT REALLY FIT GREAT INTO THESE, UM, DOMAINS.

AND, AND, AND WERE IMPORTANT TO GET FOLKS TO CLICK, UH, INTO OUR REP WEBSITE AND, UH, AND LEARN MORE ABOUT OUR MUSIC SCENE.

UM, IN TERMS OF OUR, UH, UH, THE PORTION OF THE, THE PAID SOCIAL CAMPAIGN, UH, WITH MUSIC ENTERTAINMENT DIVISION.

UM, AS A BACKGROUND, WE'VE BEEN DOING THESE ARTIST TAKEOVERS ON OUR APP MUSIC AUSTIN, INSTAGRAM, UH, WHICH I ENCOURAGE Y'ALL TO FOLLOW.

IT'S REALLY WHERE WE, UM, WHERE WE SERVE AS A LIVE MUSIC RESOURCE.

IN ADDITION TO OUR, UH, VISIT AUSTIN, UH, TX, UM, PA, UH, INSTAGRAM AND, AND, AND FACEBOOK PAGES WHERE WE, UH, WHERE WE HELP VISITORS, UH, UNDERSTAND WHERE TO GO, ESPECIALLY SEE LIVE MUSIC, UM, IN THE CITY.

WE DO A LOT OF FEATURES ON, YOU KNOW, SMALL BUSINESSES, UH, VENUES AND LOCAL ARTISTS.

SO WE WORKED WITH 11 ARTISTS.

AND ESSENTIALLY THE GOAL BEING, UM, WHERE WOULD YOU TAKE, YOU KNOW, YOUR BEST FRIEND? WHERE WOULD YOU TAKE YOUR FAMILY IF THEY'RE IN TOWN? LET'S, UH, AND THE ONLY REAL LIMITATION BEING HAS TO BE A SMALL BUSINESS HAS TO BE A VENUE.

UM, AND IT COULD BE AN OUTDOORS, UH, IT COULD BE PARKS AND STUFF LIKE THAT.

SO, UH, WE WORKED WITH 11 ARTISTS THIS YEAR SO FAR SINCE JANUARY 22.

UM, TOMORROW WE'LL ACTUALLY HAVE, UH, JERRON MARSHALL FROM, UM, FROM BLACK PUMAS AND A NUMBER OF OTHER BANDS, UM, UH, BE SHARING SOME OF HIS FAVORITE SPOTS AROUND AUSTIN.

UM, FOR THE PURPOSES OF THIS CAMPAIGN, UH, WE WORKED WITH THREE ARTISTS, WHICH WE, UH, PUT MONEY TOWARDS, UH, TO, UH, BOOST ON INSTAGRAM AND FACEBOOK.

UM, WE WORKED WITH THREE DIVERSE ARTISTS, PLEASURE, VENOM, DIZZY BROWN, AND CHO FUNK.

UH, ALL ARTISTS WERE COMPENSATED FOR PARTICIPATING IN THEIR CONTENT.

WE LET THEM, YOU KNOW, HAVE A, HAVE FREEDOM TO CHOOSE THEIR FAVORITE SPOTS.

AND, YOU KNOW, IT WAS PRETTY FUN, I THINK FOR MOST OF THEM.

WE ALSO LICENSED THREE SONGS AND COMPENSATED ARTISTS FOR THOSE THREE SONGS THAT WENT INTO THESE CONTENT PIECES.

UM, AND THROUGH THESE THREE PIECES SPECIFICALLY, WE, UH, FEATURED SEVEN LOCAL VENUES AND SMALL BUSINESSES.

UM, SO WE, WE WERE ABLE TO GARNER MORE THAN 2.7 MILLION IMPRESSIONS THROUGH THIS 1.9 MILLION UNIQUE USERS.

UM, AND OVER 7,400 VIDEO PLAYS AT COMPLETION, WHICH IS, YOU KNOW, A REALLY GOOD SIGN.

AND, UH, 2,878 CLICKS THAT WENT INTO OUR, UM, OUR MUSIC HUB PAGE.

UM, SO WE'RE REALLY HAPPY, UH, WITH, WITH THESE RESULTS AND, UH, AND TO BE ABLE TO ENGAGE MUSICIANS.

I THINK OUR, OUR, OUR NUMBER ONE GOAL IS, UH, FINDING WAYS TO, UM, EMPOWER MUSICIANS TO PROMOTE THE DESTINATION THROUGH THEIR VOICE, AND, UH, FOR THEM TO BE COMPENSATED FOR THAT AS WELL.

SO, UM, UH, ANY QUESTIONS FOR NOW? UM, I'M HAPPY TO CIRCLE BACK AT THE END.

UM, OKAY, SOUNDS GOOD.

UH, I'D LIKE TO TALK TO YOU ALL A LITTLE BIT ABOUT OUR EXPERIENTIAL EVENTS PROGRAM.

UM, SO EXPERIENTIAL EVENTS ARE ESSENTIALLY, UH, HOW WE PROMOTE AUSTIN, HOW WE CREATE AUSTIN EXPERIENCES OUTSIDE OF THE CITY.

UM, AND A BIG PART OF THE WAY THAT WE DO THAT IS HIRING LOCAL MUSICIANS TO REPRESENT US AT FESTIVALS, CULTURAL EVENTS, TRADE SHOWS, CONFERENCES, UM, AS WELL AS DIFFERENT MEDIA OPPORTUNITIES THAT MIGHT HAPPEN NATIONALLY AND INTERNATIONALLY.

SO WE PARTNER WITH THESE FESTIVALS, UM, AND WE BRING MUSICIANS ALONG TO PERFORM, UH, OFTEN, OFTEN USING, UH, USING OUR PARTNERSHIP, UH, AS AN ABILITY TO, UM, NEGOTIATE AUSTIN ARTISTS ONTO BILLS.

UM, AND ONE THING I, I, I CERTAINLY WANNA STRESS IS THAT, UM, ON TOP OF, YOU KNOW, THIS BEING, UH, AN IN-PERSON, UH, YOU KNOW, FOOTPRINT, UH, ACTIVATION IN TERMS OF WHAT YOU NORMALLY SEE AT FESTIVALS, UH, THESE ARE ALL, UH, COMPREHENSIVE AND INTEGRATED DIGITAL, UH, CAMPAIGNS, UM, IN EACH MARKET EVERY TIME WE GO.

SO IT'S JUST NOT AN EVENT, UM, WITH, YOU KNOW, FOOT TRAFFIC.

IT'S, UM, IT'S, IT'S VERY MUCH

[00:35:01]

A, A, A DIGITAL CAMPAIGN, UM, IN PAR, UH, EITHER PROMOTING AUSTIN ARTISTS, UH, IN THAT CITY, UH, AND, AND ENCOURAGING FOLKS TO COME SEE THEM AND SUPPORT THEM, UH, BUT ALSO DOING FLYAWAY, UH, GIVEAWAYS, UM, FOR, UH, FOR FOLKS TO WIN SOME TICKETS TO SOME EXPENSE PAID TRIP TO SEE, UH, TO SEE THE CITY ITSELF AND TO EXPERIENCE A LIVE MUSIC COMMUNITY OR GO TO A FESTIVAL.

UM, JUST WANTED TO MENTION THAT.

SO I'M GONNA TAKE Y'ALL THROUGH SOME CASE STUDIES.

UH, THIS IS, YOU KNOW, BY NO MEANS, UH, COMPREHENSIVE OF EVERYTHING WE'VE DONE, BUT THESE ARE SOME STANDOUT, UH, CASE STUDIES WHERE WE'VE BEEN ABLE TO, TO GIVE MUSICIANS SOME REALLY GREAT OPPORTUNITIES, UH, NOT JUST, UH, IN PERSON AND PERFORMING, BUT ALSO IN TERMS OF MEDIA VALUE AND, UH, AND, AND REALLY, UH, IMPRESSION, UH, AND AUDIENCE REACH.

UH, SO REALLY HAPPY TO GET BACK ON THE ROAD, AS I'M SURE A LOT OF YOU KNOW, MUSICIANS ARE.

UM, AND, UH, WE'RE REALLY HAPPY TO BE ABLE TO, UH, START OUR INTERNATIONAL TRIPS AGAIN.

AND, UM, SO THIS PAST MONTH, ACTUALLY, UH, WE WERE PRODUCING A SERIES OF EVENTS AROUND, UH, THE UK AND LONDON AND GLASGOW.

WE INVITED, UH, GRAHAM WILKINSON, WHO'S A GREAT SINGER SONGWRITER, I'M SURE YOU KNOW, AMONG Y'ALL'S PEERS, UM, FOR PERFORMANCES IN THESE TWO CITIES.

UH, AND THAT INCLUDED, UM, FOUR LIVE PERFORMANCES, UH, SEVEN INTERVIEWS WITH PUBLICATIONS SUCH AS BBC, DIY MAG ESCAPISM, EVEN STANDARD TIME OUT, REALLY REPUTABLE PUBLICATIONS IN THE UK.

UM, AND ONE REALLY COOL THING THAT WE DO WITH MUSICIANS, UH, YOU KNOW, BACK, BACK ALONG, UH, WHAT I WAS DISCUSSING ABOUT THE TYPES OF CAMPAIGNS THAT WE PRODUCE AND THE WAYS THAT WE PROMOTE, UH, AUSTIN THROUGH MUSICIANS VOICES.

UH, WE DO RADIO SYNDICATIONS WHERE WE, UM, ACTUALLY SIT, UH, WORK WITH THE MUSICIANS, SIT THEM DOWN, AND THEY DO LONG FORM INTERVIEWS IN SHORT, UH, LIVE INTERVIEWS AND SHORT FORM, UH, SEGMENTS, UH, THAT GO OUT, UH, AT DIFFERENT TIMES, UH, DURING, DURING THE DAY FOR DIFFERENT AUDIENCES.

AND, UM, THESE ARE PAID OPPORTUNITIES TO VISIT AUSTIN AND INVEST IN ON BEHALF OF THE ARTIST AND BEHALF OF, UH, OF, OF PROMOTING THE DESTINATION.

UM, BUT REALLY WE ENCOURAGE MUSICIANS TO TALK ABOUT THEIR RELATIONSHIP WITH THE CITY, THE PLACES THAT THEY LOVE, UM, YOU KNOW, AND TALK ABOUT NEW THINGS THAT THEY HAVE COMING UP AND THEIR BACKGROUND.

AND, YOU KNOW, I THINK THERE'S BEEN A LOT OF VALUE THAT MUSICIANS HAVE GAINED OUT OF THIS.

BUT, UH, FOR THIS PARTICULAR, UM, UH, PROMO MISSION, UH, WE SECURED 335 STATION DISTRIBUTION AND 11.9 MILLION IN AUDIENCE REACH.

UM, FOR THIS PARTICULAR, UH, FOR THIS PARTICULAR POPUP EVENT, UH, I'D LIKE TO DEMONSTRATE THE WAYS IN WHICH, EVEN THOUGH WE'RE SORT OF PROMOTING DIFFERENT PILLARS OF, OF AUSTIN, UH, WE'RE CONSTANTLY INTEGRATING LIVE MUSIC INTO THE CONCEPTS.

SO FOR THIS ONE, WE WORKED WITH, UH, WE PARTNERED WITH, UH, CHEF TATSU IKAWA, UH, FROM, YOU KNOW, ALL THE T RESTAURANT CONCEPTS, UM, TO BRING TO LIFE.

NOT ONLY, YOU KNOW, HIS, UH, HIS, HIS NEW TIKI TSU RESTAURANT CONCEPT, UM, BUT ALSO REALLY THE SITE, THE, THE TASTE AND THE SOUNDS OF, OF AUSTIN.

SO WE CREATED THIS SMALL ONE-OFF POPUP CALLED VISLO AND SOUND BITES.

IT WAS AN UNDERGROUND EVENT.

IT WAS FREE TO THE PUBLIC, UH, WITH THE LOCATION REMAINING SECRET UNTIL HOURS BEFORE THE EVENT.

UM, ON THE DIGITAL SIDE AND MEDIA PARTNERS SIDE, WE PARTNER WITH A LOCAL PALETTE, UH, WHO'S A GREAT SOUTHERN MAGAZINE TO FEATURE, UH, TO FEATURE OUR CHEF, AS WELL AS, UM, UH, THE DIFFERENT, UH, ASPECTS AND FEATURES FOR AUSTIN.

AND TO HELP US PROMOTE OUR FLYWAY.

UM, WE HAD MUSICIAN PERFORMANCES FROM THE BISHOPS AND DJ BIRD PETERSON, UH, 350 ATTENDEES THROUGH THE EVENING, HIT CAPACITY IN LIKE 20 MINUTES, UM, 4,000 SWEEP, SIX ENTRIES, AND 2.2, ALMOST 2.3 MILLION IMPRESSIONS FOR THIS ONE.

UH, ONE OF MY FAVORITE THAT WE WERE, UH, THAT WE WERE A PART OF WAS, UH, UH, OUR, OUR PRESENCE AT NEWPORT BULK FESTIVAL IN 2019.

UH, WE ACTUALLY PARTNERED WITH, UH, THIS FESTIVAL AND, AND I WOULD SAY THAT THEY DON'T REALLY LET A LOT OF BRANDS IN, UH, AND THEY HAVE SO MUCH RESPECT FOR OUR DESTINATION THAT THEY WORKED WITH US TO BE ABLE TO, UH, TO, TO, TO SHOWCASE AND, AND GAVE US A REALLY NICE FOOTPRINT RIGHT AT THE RIGHT AT THE ENTRANCE.

SO THEY GAVE US LIKE A 40 BY 30 FOOTPRINT.

WE BROUGHT ALONG, UH, FORT LONE SUM, WHO'S A REALLY GREAT CHAIN STITCH EMBROIDER, UM, TO, UH, TO SO ON CUSTOM AUSTIN PATCHES, UH, FOR FOLKS, UH, VISITING OUR, OUR, OUR MUSIC AND MAKERSPACE.

UH, WE ALSO BROUGHT ALONG SONG CONFESSIONAL, WHICH, UH, HOPEFULLY Y'ALL ARE FAMILIAR WITH.

IT'S WALKER LUKINS AND, AND, AND ZACH'S PROJECT.

THEY, UH, THEY GO AROUND THE COUNTRY AND, UH, AND, AND HAVE ATTENDEES, YOU KNOW, GIVE, UH, CONFESSIONS, AND THEN THEY TURN THOSE INTO SONGS.

UM, SO WE WERE ACTUALLY ABLE TO PARTNER WITH THEM, UH, TO BRING THE TRAILER TO COVER THOSE EXPENSES, AS WELL AS, UH, 11 OTHER

[00:40:01]

AUSTIN ARTISTS PERFORM, UH, COMPENSATE 11 OTHER AUSTIN ARTISTS TO WRITE SONGS BASED ON THOSE, UH, ATTENDEE, UM, CONFESSIONS.

AND, UH, YOU KNOW, WE HAD SOME GREAT FEATURES WITH PACE MAGAZINE, UH, WITH, UH, WITH NPR.

UH, SO THAT WAS, THAT WAS SUPER SUCCESSFUL IN THAT SENSE.

UM, AND WE ALSO DID A COOL PARTNERSHIP WITH, UH, FORT LONESOME AND CHARLIE CROCKETT, UM, WHO'S AN AUSTIN BASED MUSICIAN NOW.

UM, AND THEY ACTUALLY CREATED A, A CUSTOM SUIT, UH, FOR HIM TO PERFORM HIS FIRST TIME, UH, AT NEWPORT FOLK FESTIVALS.

SO IT WAS DEFINITELY A REALLY COOL, UH, OPPORTUNITY TO, TO BRIDGE THESE LIKE MAKER MUSIC, UM, UM, YOU KNOW, UH, PILLARS THAT WE HAVE HERE IN THE CITY.

UH, AND, AND WE ACTUALLY WORKED WITH THE FESTIVAL TO PRODUCE A CONTENT PIECE, UH, WITH CHARLIE AND, AND KATHY SEVER FROM FORT LONESOME, SPEAKING ABOUT AUSTIN CREATIVITY AND WHAT A MAGICAL PLACE IT IS.

SO, UM, REALLY GREAT IMPRESSIONS ON SITE.

UH, REALLY GREAT, UNIQUE QUALIFIED, UM, CONVERSATIONS WITH FOLKS, UM, ABOUT THE CITY.

AND, UH, WE HAD ABOUT 1500 SWEEPSTAKE FLYAWAY ENTRIES TO WIN A, A CHANCE TO, UH, TO CHECK OUT AUSTIN IN, UH, IN 2018.

UH, WE WORKED WITH, UH, BRAND USA.

UH, BRAND USA IS, UM, UH, ESSENTIALLY THE ENTITY, UH, TASKED WITH PROMOTING THE USA AS A DESTINATION.

UH, SO THEY WORK WITH A LOT OF DIFFERENT SMALLER, UH, CITIES, UH, TO BE ABLE TO, YOU KNOW, LEVERAGE, UH, THEIR ASSETS AND, UH, TO BE ABLE TO PROMOTE THE DESTINATIONS OF THE WHOLE.

SO, UM, THEY WERE PARTNERED WITH MCGI FILMS. THEY'VE CREATED, UH, A NUMBER OF IMAX FILMS. I'M SURE Y'ALL HAVE SEEN SOME OF THE DESERT, OR LIKE, YOU KNOW, REAL NATURE DOCUMENTARIES THAT HAPPEN ON, UH, ON IMAX.

THEY PRODUCED MOST OF THOSE.

UM, THEY PRODUCED A DOCUMENTARY CALLED AMERICA'S MUSICAL JOURNEY AND FEATURED AUSTIN IN IT, AND INVITED US ALONG TO, UH, TO BRING SOME AUSTIN ARTISTS.

SO, UH, WE SECURED THREE PERFORMANCE OPPORTUNITIES, UH, FOR AUSTIN ARTISTS IN SYDNEY, LONDON, AND MELBOURNE.

UM, WE ACTUALLY HAD MOBLEY CRAZY ENOUGH PERFORM AT THE SYDNEY OPERA HOUSE AND AT THE MELBOURNE MUSEUM.

UM, AND WE HAD MIAT, UH, PERFORM AT THE LONDON SCIENCE MUSEUM, UH, OPENING UP FOR OLIVE BLOCK, WHICH IS REALLY COOL.

UM, AND WE SECURED, UH, YOU KNOW, BACK TO THE COMPREHENSIVE, UH, WAY THAT WE INTEGRATE, UH, MEDIA IN, IN DIGITAL AND IN PERSON.

UH, WE ACTUALLY SECURED TWO, UH, RED CARPET INTERVIEWS WITH, UH, E ENTERTAINMENT AND BOTH OF OUR MUSICIANS.

SO, I MEAN, I DON'T THAT, THAT'S JUST UNREAL MEDIA VALUE IN TERMS FOR THESE INDEPENDENT MUSICIANS THAT THEY CAN RECEIVE.

AND HERE'S SOME PHOTOS FROM, FROM BOTH OF THOSE EVENTS.

IN, UH, 2018, UH, WE PARTNERED WITH DIY MAG, A REALLY COOL ALTERNATIVE INDIE MAGAZINE, UH, IN THE UK.

UH, WE PARTNERED WITH THEM AND, AND BIG INDY, UH, A LABEL THAT ACTUALLY I BELIEVE HAS ROOTS HERE IN AUSTIN, UM, IN LONDON TO PRODUCE JACKIE BENSON'S FIRST HEADLINE PERFORMANCE IN MARKET.

UH, AS PART OF THAT PARTNERSHIP, UM, JACKIE ALSO RECEIVED SOME REALLY COOL MEDIA BENEFITS.

UM, SHE WAS INTERVIEWED BY DIY MAG, UH, FEATURED IN PRINT AND WEBSITE, AND WE HAD, UH, SOME REALLY HIGH PROFILE ATTENDEES.

WE REALLY WANTED IT TO, TO TO BE SOME REALLY GREAT MEDIA FOLKS IN THE AUDIENCE, AS WELL AS, UH, SOME, SOME FOLKS FROM FESTIVAL PROGRAMS, UH, SPOTIFY, MTV, UH, AS WELL AS LIVE NATIONS.

SO WE REALLY, WE REALLY CURATED SOME SPECIAL GUESTS TO, TO BE ABLE TO COME EXPERIENCE HER AND HOPEFULLY, YOU KNOW, YIELD, UM, SOME GREAT MEDIA VALUE FOR HER.

THERE'S A PHOTO OF HER PERFORMING THERE.

AND THEN THERE'S, UH, JUST A LITTLE SNIPPET OF, OF THE TYPE OF CONTENT THAT WE, UH, HELP MUSICIANS SECURE.

UM, AGAIN, TALKING ABOUT, UH, THEIR BACKGROUND, UH, THEIR EXPERIENCE WITH AUSTIN.

AND, UM, YEAH, IT'S A GOOD OPPORTUNITY FOR THEM.

IN 2018, WE PARTNERED WITH CAPITOL HILL BLOCK PARTY.

THAT'S, UH, A FESTIVAL THAT HAPPENS IN THE CAPITOL HILL, UH, DISTRICT, UH, IT'S LIKE AN L LGBTQ PLUS DISTRICT, UH, IN SEATTLE.

UM, THEY THROW A REALLY FUN FESTIVAL THAT'S RIDE UP, YOU KNOW, AUSTIN TYPE FAN, UH, YOU KNOW, MUSIC LOVER, UM, KIND OF PROFILE.

UH, AS PART OF THE FESTIVAL, WE ACTUALLY NEGOTIATED THE ADDITION OF, UH, TWO AUSTIN ARTISTS ONTO THE BILL.

UM, WE BROUGHT ALONG BLACKLOCK AND KAK, UH, IN 2018, AND THEY PERFORMED.

UH, WE ALSO, UH, PROMOTED THEIR PERFORMANCE IN MARKET.

WE WORKED WITH A LOCAL, UM, WITH A LOCAL, UH, MEDIA, UH, COMPANY, UH, DO STUFF.

THEY'RE BEHIND DUE FIVE 12, AND THEY'RE IN EVERY MARKET.

UH, SO WE WORKED WITH A LOCAL, UM, MEDIA PARTNER TO BE ABLE TO PROMOTE THEIR PRESENCE IN THE FESTIVAL, AS WELL AS, UH, AS WELL AS OUR FLYAWAY GIVEAWAY.

UM, AND WE BROUGHT ALONG OUR AUSTIN, UH, AIRSTREAM TRAILER, WHICH

[00:45:01]

IS, UH, A KEY TACTIC, UH, AND KEY TOOL IN OUR EXPERIENTIAL TOOLBOX.

IT'S A 30 FOOT LONG AIRSTREAM LOUNGE, UH, AND WE BRING IT TO FESTIVALS AND CULTURAL EVENTS TO REALLY, UM, HELP PEOPLE LEARN ABOUT AUSTIN AND, UH, DO SOME GIVEAWAYS AND THOSE GAMES AND STUFF, AND PROMOTE ARTIST PERFORMANCES AT FESTIVALS.

HERE'S SOME PHOTOS OF THAT EVENT.

UH, IN 2018, WE PARTNERED WITH PICKATHON FESTIVAL, UH, RIGHT OUTSIDE OF PORTLAND.

UM, WE WORKED WITH THE FESTIVAL TO, UH, TO REALLY PROMOTE THE SIX ARTIST PERFORMANCES THAT WERE HAPPENING AT THE FESTIVAL.

SO IT WAS SHAKY GRAVES WILD CHILD, GLORIA TO PAUL KA, AND SHAKY RIBS AND BLACK PUMAS.

UM, AND WE HAD OUR AUSTIN AIRSTREAM, UH, TRAILER THERE AS WELL, UM, FOR LIKE FOUR DAYS.

UM, SO A TON OF PERFORMANCES, MULTIPLE PERFORMANCES BY AUSTIN ARTISTS.

UM, WE ALSO, UM, UH, INVESTED IN A CONTENT PIECE FOR BLACK PUMA'S, UH, ON A SEPARATE DINNER EVENT, UH, TO PROMOTE THEIR PRESENCE AT THE FESTIVAL, AND, UH, HAVE THEM TALK A LITTLE BIT ABOUT AUSTIN AND, UH, THEIR RELATIONSHIP WITH THE CITY.

UM, SO THAT WAS REALLY COOL.

UM, WE HAD ABOUT 6,000 ONSITE WEEKEND ATTENDING IMPRESSIONS.

IT'S PEOPLE COMING BY OUR AIRSTREAM, THAT'S PEOPLE, UH, THAT'S, THAT'S, UH, YOU KNOW, OUR BRAND AMBASSADORS OR US ENGAGING WITH, UH, WITH ATTENDEES.

UM, AND AGAIN, WE WORKED WITH DO STUFF ON THE, ON THE DIGITAL PROMOTION SIDE, UH, FOR 1.4 MILLION DIGITAL IMPRESSIONS, UM, ENCOURAGING FOLKS TO COME SEE AUSTIN OR COME SEE AUSTIN ARTISTS AT THIS FESTIVAL.

UH, IN 2018, WE WORKED WITH NORWEGIAN, UH, ON THEIR FLIGHT LAUNCH ACTIVITIES FOR, AT THE TIME, WHAT WAS A DIRECT FLIGHT FROM LONDON TO AUSTIN.

WE INVITED AROUND, WE INVITED JULIAN ACOSTA, A REALLY GREAT AUSTIN SINGER SONGWRITER.

UM, AND THERE WAS THREE PERFORMANCES.

UH, WE ACTUALLY SECURED VENUE, UH, LEISURE, UH, PERFORMANCES, LIKE JUST GENERAL.

UH, WE SECURED, UH, A COUPLE VENUE PERFORMANCES FOR HIM.

UM, AND WE PRODUCE A MEDIA EVENT.

UH, AND ONE THING THAT WE DO WITH, UM, MUSICIANS WHEN THEY'RE IN TOWN, UH, AND ONE THING THAT WE DO WITH, UM, THE SEGMENT THAT WE CALL TRAVEL TRADE IS ESSENTIALLY TRAVEL AGENTS.

UM, FOR THE MOST PART, A LOT OF THE REST OF THE WORLD BOOKS, UM, BOOKS, UH, TRAVEL THROUGH TRAVEL AGENCIES.

SO IT'S REALLY, REALLY IMPORTANT FOR US TO, REALLY IMPORTANT FOR US TO GET IN FRONT OF, UH, TRAVEL AGENTS AND THEIR OFFICES, UH, TO BE ABLE TO, UM, HAVE THEM PACKAGE AUSTIN AND, AND, AND BE ABLE TO PROMOTE IT FOR US.

SO, UH, WE ACTUALLY BROUGHT JULIAN ALONG TO PERFORM AT THESE, UH, TRAVEL AGENTS' OFFICES, UM, AND DID AN INA PERFORMANCE ON THE INAUGURAL FLIGHT, PERFORMED TWICE AT THE AIRPORT.

WE DID SOME GREAT RADIO SYNDICATION AND INTERVIEWS WITH HIM AS WELL.

UM, TOTALING 25 STATIONS AND 1.2 MILLION IN AUDIENCE REACH IN 2018.

WE ALSO PARTNERED WITH CANADIAN MUSIC WEEK, UH, FOR AN AUSTIN SHOWCASE.

WE BROUGHT SOME GREAT AUSTIN MUSICIANS TO THE FESTIVAL, UH, TO SHOWCASE, UH, DURING THEIR EVENT.

FOR THOSE OF YOU WHO HAVEN'T BEEN, IT'S LIKE A MINI SOUTH BY, IT'S, IT'S REALLY FUN.

UM, AND OUR AUSTIN SHOWCASE FEATURED THREE AUSTIN ARTISTS, MOLLY BIRCH, THE BISHOP IN BEON.

AND I ALSO PARTICIPATED IN A PANEL, UH, WHICH WAS ABOUT MUSIC CITY SUSTAINABILITY.

UM, BOTH WERE WELL ATTENDED, UM, YEAH, IN, UH, 2017.

THIS ONE WAS A REALLY COOL ONE.

WE ACTUALLY, UM, PARTNERED WITH TIMEOUT NYC, UH, TO PRODUCE, UH, AUSTIN BRANDED PARADE FLOW.

AND WE INVITED GINA CHAVEZ, UH, TO PERFORM THROUGH THE ENTIRETY OF THE MARCH, UH, THROUGH MANHATTAN.

UM, WE ALSO HAD OUR, UH, OUR VI AUSTIN AIRSTREAM POP UP, UH, NEAR TIME SQUARE.

SO WE JUST GOT A TON OF FOOT TRAFFIC, UH, AND WE'RE ABLE TO PROMOTE AUSTIN, UH, TO, UH, TO THOSE, UH, POTENTIAL VISITORS.

UH, 2.3 MILLION IMPRESSIONS.

THAT'S THROUGH PARTNERSHIP WITH, UH, TIMEOUT AND, UH, DIGITAL.

IM PRINT AND ONSITE ESTIMATES OF, UH, CONSERVATIVELY 1 MILLION VIEWS OF THE FLOAT AND GINA.

UH, SO THAT'S, UM, YOU KNOW, A REALLY BIG OPPORTUNITY, UH, FOR US TO NOT ONLY PROMOTE AUSTIN, BUT FOR GINA TO PROMOTE OURSELF AND THE BAND, UM, AND, UH, TO BE ABLE TO PLAY FOR A MILLION PEOPLE.

HERE'S SOME PHOTOS FROM THAT.

UH, AND THIS IS, UH, THE LAST CASE STUDY.

THIS WAS A WHILE AGO, 2016.

BUT, UH, WE, WE, WE DID SOME UK EVENTS.

UM, WE PARTNERED WITH BRITISH AIRWAYS, UH, NME MAGAZINE, UH, AND WE BROUGHT CARSON MCON ALONG TO, UH, TO PERFORM.

UM, THEY HAD A, A SOUNDS OF SUMMER AND ME SHOWCASE.

UH, SHE GOT TO PERFORM FOR THEM.

UH, AND WE ALSO DID A REALLY COOL COLLAB WITH, UM, IN

[00:50:01]

TERMS OF LIKE PROMOTING OUTDOORS AND STILL BRINGING IN MUSICIANS.

UH, WE, WE WORK WITH THE ROYAL HORTICULTURAL SOCIETY, WHICH THEY PRODUCE THE ROYAL GARDEN SHOW, UH, AND LADY BIRD JOHNSON WILDFLOWER CENTER, AND WE PRODUCE AN AUSTIN GARDEN.

AND WE HAD HER PLAY IN THE GARDEN.

THERE WAS HUNDREDS OF THOUSANDS OF PEOPLE THERE THAT, UH, THAT WERE IN ATTENDANCE, UM, AND, AND WALKED BY OUR, OUR GARDEN AND GOT TO EXPERIENCE IT.

SO THAT WAS REALLY COOL.

WE ALSO DID RADIO SYNDICATION AND MEDIA INTERVIEWS WITH, WITH HER AS WELL.

AND HERE ARE SOME OF THE PLACEMENTS AND SOME OF THE RESULTS, UH, IN TERMS OF, UH, IN TERMS OF MEDIA.

SO THAT'S, THAT'S IT FOR, FOR THE PURPOSES OF THIS DISCUSSION.

UM, UH, AGAIN, MY GOAL, UH, BEING TO, UH, MAKE SURE THAT Y'ALL UNDERSTAND, UH, HOW IMPORTANT LIVE MUSIC IS TO US, HOW WE ENGAGE WITH MUSICIANS, HOW IMPORTANT IT IS FOR US TO OFFER, UH, THESE TYPES OF OPPORTUNITIES THAT NOT ONLY, UH, PROMOTE THE DESTINATION AND HELP US FULFILL OUR MISSION, BUT ALSO HELP PROMOTE THE ARTISTS THEMSELVES IN WHATEVER LEVEL OF THEIR CAREER THEY'RE AT.

WELL, THAT'S, UH, SUCH A GREAT PRESENTATION.

THANK YOU, OMAR.

REALLY COMPREHENSIVE, AND, UH, JUST VERY AESTHETICALLY PLEASING AS WELL.

LIKE REALLY, I CAN TELL YOU PUT A LOT OF TIME INTO IT, SO IT LOOKS GREAT.

THANK YOU.

UM, AND YEAH, THERE WAS A LOT THERE THAT I WAS COMPLETELY UNAWARE OF.

SO REALLY HELPFUL TO US.

UM, SO WE PROBABLY HAVE A FEW TIME FOR A FEW QUESTIONS.

UM, SURE.

AND, UM, SO ONE THING THAT I, COULD YOU TALK A LITTLE BIT ABOUT, WHEN, AT THE BEGINNING OF YOUR PRESENTATION, YOU TALKED ABOUT THE HIRING MUSICIAN DATABASE MM-HMM.

AND SOME OF THE, SO THAT, THAT DOES GIVE ALL THE ARTIST INFORMATION, BUT IT SOUNDS LIKE THERE'S A ROLE FOR Y'ALL TO PLAY, POSSIBLY IN LIKE, THE LICENSING AND BOOKING, AND CAN YOU TALK ABOUT HOW THAT WORKS? YEAH, THAT'S RIGHT.

UM, FOR THE MOST PART, I MEAN, WE OFFER, UH, THE ABILITY OF, YOU KNOW, THIRD PARTIES TO DO, UH, YOU KNOW, ANYTHING OUTSIDE OF LIVE MUSIC, UH, PERFORMANCES.

UH, BUT FOR THE MOST PART, THE LICENSING, UH, MUSIC PHOTOS, CAMPAIGN APPEARANCE, THAT'S GONNA BE ALL VISIT AUSTIN.

UM, SO YOU MIGHT HAVE SEEN OUR DESTINATION VIDEOS OR, OR SOME CONTENT THAT WE PUT OUT.

UM, WE'LL USUALLY WORK WITH, UH, WITH VARIOUS, UH, MUSICIANS TO PROVIDE THE SOUNDTRACK FOR THAT, AND WE COMPENSATE THEM.

UM, WE ALSO COMPENSATE PHOTOGRAPHERS.

UH, I, I THINK WE HAVE ONE OF THE BEST, UH, POOL OF, UH, CONCERT PHOTOGRAPHERS, UH, IN THE WORLD.

I MEAN, THEY'RE, THEY'RE JUST INCREDIBLE.

SO WE COMPENSATE THEM FOR THEIR PHOTOS.

WE COMPENSATE ARTISTS FOR CAMPAIGN APPEARANCES, UM, ANYTIME WE DO PAID STUFF.

UM, AND, UH, AND REALLY JUST IDENTIFYING ALL THESE OPPORTUNITIES OUTSIDE JUST, YOU KNOW, LIVE MUSIC PERFORMANCE TO BE ABLE TO SUPPORT, UM, OUR MUSICIANS.

OKAY.

AND SO WHAT'S THE, THE CONVENTION CENTER EXPANSION COMING? DO YOU ALL HAVE IDEAS ABOUT, OR, I MEAN, DO YOU SEE SOME POSSIBILITIES THERE FOR LIKE LEVERAGING, LIKE A WHOLE NEW CONCEPT FOR THAT, THAT BUILDING AND ALL THE THINGS THERE? HOW ARE THERE, ARE THERE NEW OPPORTUNITIES FOR MARKETING THROUGH THAT? AND I DON'T MEAN TO PUT YOU ON THE SPOT, BUT IF YOU YEAH, NO, IT'S ALL GOOD.

I THINK THAT'S BEEN, YOU KNOW, CERTAINLY A LONG, A LONG JOURNEY, UM, TO, UH, TO GET HERE.

AND I, I CERTAINLY HAVE HEARD, UH, INTEREST IN, UM, WAYS THAT, THAT BUILDING AND, AND THE NEWLY DEVELOPED, UH, UH, BUILDING CAN, CAN GO ON TO SERVE, UH, LIVE MUSIC AND, AND LOCAL MUSICIANS AS WELL AS, UH, AS COMMUNITY THROUGH, YOU KNOW, VARIOUS, VARIOUS DIFFERENT, UM, UH, IDEAS FOR, FOR, FOR, UH, SURROUNDING, UM, SPACE.

SO, I MEAN, I'M HAPPY TO, TO CONTINUE TO SEE WHAT Y'ALL'S RECOMMENDATIONS ARE THERE AND, AND CONTINUE TO TAKE THAT TO OUR TEAM.

AND, UM, CUZ I THINK WE'RE, WE'RE OPEN TO THAT AND I'VE HEARD, UH, FOLKS DISCUSS, UM, THE POTENTIAL FOR THAT.

SO I'D LOVE TO HEAR WHAT, WHAT Y'ALL ARE ENVISIONING AND, UH, AND CERTAINLY, UM, TRANSLATE THAT TO, TO MY TEAM.

OKAY.

WELL, WE HAVE A, A WORKING GROUP THAT'S, UH, FORMING TO TALK ABOUT THE CONVENTION CENTER, THE SP THE PHYSICAL SPACE, BUT ALSO THE POSSIBILITIES THERE.

SO I THINK PROBABLY, UM, IN THE CONTEXT OF THAT GROUP, WE'LL DEFINITELY BE BACK IN TOUCH AND LOVE TO HAVE YOUR HELP IN SHAPING THOSE RECOMMENDATIONS.

GREAT.

UM, AND ANOTHER THING THAT WE'VE TALKED ABOUT HERE ON AT, AT MUSIC COMMISSION MEETINGS IS MARKETING TO OUR LOCAL AUDIENCE IN TERMS OF LIKE, YOU KNOW, NIGHT, NIGHT OUT TOURISTS OR BRINGING FOLKS IN FROM THE, FROM THE SUBURBS OR JUST PEOPLE THAT DON'T GO SEE LIVE MUSIC A LOT MM-HMM.

AND HOW TO ONE, GET PEOPLE OUT AND TWO, UM, YOU KNOW, JUST EDUCATE THEM ABOUT LIKE THAT.

IT'S REALLY COOL TO PICK COVER.

IT'S REALLY COOL TO GO SEE MUSIC ON A TUESDAY.

MM-HMM.

, IT'S REALLY COOL TO GO SEE SOMEBODY'S, YOU KNOW, LOCAL JAZZ

[00:55:01]

MUSICIAN'S, RECORD RELEASE, LIKE THAT'S A, A THING THAT AS A LOCAL PERSON THAT, THAT THE LIVE MUSIC SCENE IS LIKE, YOU, YOU HAVE A ROLE IN THAT.

AND SO IS THAT, DO YOU FEEL LIKE THAT THAT'S OUT, OUT OF YOUR PURVIEW FOR VISIT AUSTIN MM-HMM.

, OR IS THAT SOMETHING THAT IF Y'ALL HAD THE, THE BUDGET FOR IT, LIKE COULD THERE BE A LOCAL CAMPAIGN? YEAH, I THINK, UH, IN TERMS OF, YOU KNOW, THE PURPOSES OF HOTEL TAX, I MEAN, WE'RE, WE'RE LIMITED TO, UM, MARKETING OUTSIDE OF THE CITY.

MM-HMM.

.

UM, AND I THINK THAT THAT'S IMPORTANT.

I WOULD SAY THAT WE DO HAVE SOCIAL, UH, FOLLOWERS, UH, AND PEOPLE WHO VISIT OUR WEBSITE THAT ARE ALSO LOCALS MM-HMM.

, WE'RE, WE'RE CONSTANTLY FINDING WAYS TO ENGAGE WITH THOSE AUDIENCES.

UM, AND ALSO WE, WE HAVE ASSETS.

SO IF, IF, IF, IF THERE IS A PARTNER THAT Y'ALL WANTED TO BRING A BOARD, UH, TO DO, UM, YOU KNOW, A LOCAL CAMPAIGN, I MEAN, WE'VE WORKED WITH, UM, UH, YOU KNOW, UH, DOWNTOWN ALLIANCE, UM, ON, ON HELPING THEM WITH, UH, WITH CAMPAIGN CREATIVE THAT WE'VE ALREADY CREATED.

SO THAT WOULD SAVE YOU YEAH.

YOU KNOW, THOUSANDS.

ABSOLUTELY.

UH, SO THERE, THERE'S ALWAYS THE OPPORTUNITY TO BE ABLE TO, TO WORK WITHIN THAT BECAUSE, YOU KNOW, THE PEOPLE WHO SEE OUR CAMPAIGN CREATIVE ARE OR ARE OUTSIDE OF THE CITY, UH, AND A LOT OF THE, THE CAMPAIGN CREATIVE THAT WE'VE CREATED AND ALREADY PAID FOR THROUGH EITHER AN AGENCY OR CREATED OR SPENT THE TIME, UM, THAT'S, UH, THAT HASN'T REALLY SHOWN UP HERE.

SO, UM, IT WOULD APPEAR AS FRESH.

UH, SO MM-HMM.

, I ENCOURAGE Y'ALL TO, UM, TO ENGAGE WITH US ABOUT THAT, ESPECIALLY IF YOU FIND A, A GOOD LOCAL PARTNER, UM, THAT, THAT WANTS TO DO SOMETHING LIKE THAT.

OKAY.

YEAH.

UM, YEAH, I MEAN THE, THE METRICS THAT YOU SHOWED US FROM YOUR DIGITAL CAMPAIGNS ARE, YOU KNOW, REALLY IMPRESSIVE.

THOSE SEEM LIKE VERY ROBUST EFFORTS.

THANK YOU.

AND ALSO THE, THE WAY THAT YOU'VE TIED THAT WITH LIVE PERFORMANCE OPPORTUNITY FOR MUSICIANS AND I, SO, UM, YOU KNOW, WITH THE LIVE MUSIC FUND, WE HAD A LOT OF DISCUSSION ABOUT LIKE, LET'S, UH, LET'S WIDEN THAT OPPORTUNITY TO PEOPLE WHO ARE, UM, YOU KNOW, FOR RECORD PRODUCTION, VIDEO PRODUCTION.

UM, AND THEN THERE'S A WHOLE MARKETING SIDE OF THAT, YOU KNOW, HOW TO, HOW TO, BESIDES JUST PROMOTING THE LIVE MUSIC ASPECT OR LIVE PERFORMANCE ASPECT MM-HMM.

, LIKE HOW DO YOU, HOW CAN WE HELP MUSICIANS LIKE, GROW THEIR CAREERS SO THAT MORE PEOPLE ARE BUYING, YOU KNOW, BUYING THE MUSIC THAT THEY MAKE.

SURE.

DO YOU SEE, UM, AND I GUESS THAT'S PROBABLY SOMETHING THAT YOU, THAT YOU'VE PROMOTED WITH OUTSIDE OF THE CITY, BUT YEAH, JUST IN, IN TERMS OF, UM, YEAH, JUST LIKE PROMOTING AN ALBUM, FOR EXAMPLE, IS THERE AN OPPORTUNITY THERE WITH VISIT AUSTIN? YEAH, I THINK SO.

YOU KNOW, UM, ONE OF THE, I THINK ONE OF THE CHALLENGES IS, UH, WE HAVE, WE HAVE AN INCREDIBLE LIVE MUSIC COMMUNITY AND, UH, AND, AND GETTING GENERAL VISITOR INTEREST INTO ONE MUSICIAN, UM, CERTAINLY TAKES, UH, YOU KNOW, A GOOD BIT OF, UH, OF A TARGETED TYPE OF, UH, APPROACH.

AND THAT WOULD BE TARGETING AN ENTIRE CAMPAIGN TOWARDS ONE RELEASE.

MM-HMM.

.

UM, A WAY THAT WE FIND AROUND THAT IS, UM, UH, INSTEAD OF FOCUSING ON MAYBE JUST ONE MUSICIAN, UH, IS EITHER THROUGH OUR CONTENT TELLING STORIES OR OUR TAKEOVERS, UM, OUR, OUR VIS AUSTIN TAKEOVERS THAT WE DO ON OUR SOCIAL, UM, THOSE ARE OPPORTUNITIES FOR MUSICIANS TO TALK ABOUT NEW RELEASES, UM, AS WELL AS, UH, IF THEY'RE HAVING, YOU KNOW, RELEASE EVENTS, UM, I'LL BE CERTAIN TO, TO GET, UH, THE INFORMATION FOR, FOR THE, FOR THE EVENT THAT, UH, THE PREVIOUS SPEAKER WAS MENTIONING.

BUT, UH, WE, WE, WE PROMOTE ARTIST RELEASE, UH, EVENTS ALL THE TIME ON OUR SOCIAL.

UH, WE HAVE A NEW SERIES CALLED QUEUE D UP FOR THE WEEK.

UH, AND IT'S BASICALLY A CURATED APPROACH TO, UM, AUSTIN MUSIC, UH, PERFORMANCES AND, AND KEEPING VENUES DIVERSE, KEEPING ARTISTS DIVERSE, UM, WITH, UH, A BIG BIT OF, UH, YOU KNOW, LOCAL TALENT INVOLVED.

SO, UM, CERTAINLY, UH, AND EVEN, EVEN I'VE JUST TAKEN TIME TO JUST HAVING COME FROM, YOU KNOW, BRAND, YOU KNOW, CONTENT AND ALSO ARTIST DEVELOPMENT, UH, IN, IN MY BACKGROUND, UM, AND EVENTS REALLY PROMOTING AUSTIN RELEASES.

UM, I'VE, I'VE TAKEN A LOT OF TIME TO JUST TALK TO ARTISTS ABOUT STRUCTURING THEIR RELEASE PLANS, UM, REALLY, YOU KNOW, JUST AS AN ADVISOR I GUESS.

BUT IF THERE'S ANY, ANY ADDITIONAL OPPORTUNITIES OR THOUGHTS THAT Y'ALL HAVE ON WAYS THAT WE CAN DO THAT WE ARE ALL EARS.

WELL, I MEAN, YOU'RE DOING A TON, AND SO AGAIN, I, I'M IMPRESSED.

AND SO I WANT YOU TO THINK OF US AS A RESOURCE TOO.

LIKE THINGS, YOU KNOW, WE ADVISE COUNCIL MEMBERS, WE MAKE ANNUAL BUDGET RECOMMENDATIONS, AND SO WE DID MENTION VISIT AUSTIN AND THOSE BUDGET RECOMMENDATIONS.

I MEAN, SOMETIMES THEY'RE JUST A, LIKE, YOU KNOW, WE'RE LIKE, THESE ARE THINGS WE WOULD LIKE TO HAVE, BUT THERE ARE OTHER THINGS THAT WE CAN REALLY PURSUE, YOU KNOW, WITH A COUNCIL MEMBER SUPPORT.

ABSOLUTELY.

SO IT'S LIKE, THERE'S MORE THAT YOU CAN DO IF

[01:00:01]

YOU HAVE MORE BUDGET AND YOU COULD HAVE MORE STAFF OR MORE RESOURCES OR, YOU KNOW, BRING ON ADDITIONAL OTHER, YOU KNOW, THIRD PARTIES.

UM, SURE.

AGENCIES LIKE, LET US KNOW, BUT LET'S DEFINITELY, UH, I DEFINITELY WANNA CONTINUE THE CONVERSATION.

YEAH.

SO I'LL JUST THROW IT OUT TO MY FELLOW COMMISSIONERS.

YEAH, ABSOLUTELY.

UH, WE'LL DO, OR, AND THEN BALI.

THANK YOU, OMAR.

IT'S VERY IMPRESSIVE.

THANK YOU.

IT'S CLEAR YOUR WHEELHOUSE IS IN GETTING